BRAND IDENTITY STANDARDS - Baldwin Filters

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PRINT & ELECTRONIC BUSINESS CARD Stock White Paper Stock Name Helvetica Black - 8 point Flush Left Title - Line 1 Helvetica - 8 point (Horz. 90%) Leading - 12 point Flush Left Title - Line 2 Helvetica - 8 point (Horz. 90%) Leading - 9 point Flush Left Address Helvetica - 8 point (Horz. 90%) Leading - 9 point Flush Right Maximum Lines = 11 (includes line between address and numbers) Website & Quality Line Helvetica Black - 7 point Leading - 9 point Centered Note: 2-Sided printing is allowed for dual language or additional information. For help with setup, contact the Marketing Communications Department at Baldwin Filters at marcom@baldwinfilter.com. 3 1/2 x 2 in. (90 x 50 mm) 1 in. (25 mm) 5/32 in. (4 mm) 3/16 in. (5 mm) 31/32 in. (25 mm) First Last Name Title First Line Title Second Line Title Third Line Side 2 - Setup Example 3/16 in. (5 mm) 3/16 in. (5 mm) 3/16 in. (5 mm) 3 1/2 in. (90 mm) 3/16 in. (5 mm) Address Area Max. address lines = 11 (12 on some formats) P.O. Box 6010 (68848) 4400 East Highway 30 Kearney, NE 68847 Direct: 308-000-0000 Baldwin: 800-822-5394 Fax: 308-000-0000 Cell: 000-000-0000 name@baldwinfilter.com www.baldwinfilter.com TS 16949 & ISO 9001 Quality Systems Certified Title First Line Title Second Line Address First Line Address Second Line Address Third Line Tel: +00 00 000-0000 Fax: +00 00 000-0000 name@baldwin.co.za Title First Line Title Second Line Address First Line Address Second Line Address Third Line Tel: +00 00 000-0000 Fax: +00 00 000-0000 name@baldwin.co.za 1/2 in. (13 mm) 3/16 in. (5 mm) 3/16 in. (5 mm) 2 in. (50 mm) * Business card sizes may vary. For other sizes, use the same measurements from the outside edges as shown above. Any deviation from the business card template must be approved by the Marketing Communications Department. Brand Identity Standards March 2012 16
PRINT & ELECTRONIC LETTERHEAD LETTER (8 1/2 x 11 in.) Stock White Paper Stock 1/2 in. (13 mm) 1 5/8 in. (22 mm) Address Heading Helvetica Black - 8 point Leading - 9 point Flush Left 2 in. (51 mm) 1/2 in. (13 mm) A4 (210 x 297 mm) Address Body Text Helvetica - 8 point (Horz. 90%) Leading - 9 point Flush Left 1 in. (25 mm) 7/16 in. (12 mm) 3/8 in. (10 mm) 3/8 in. (10 mm) 5/8 in. (16 mm) For help with setup, contact the Marketing Communications Department at Baldwin Filters at marcom@baldwinfilter.com. Use the correct TS/ISO logo version pertaining to each location (if applicable). * For A4 size, use the same measurements from the outside edges as shown above. Brand Identity Standards March 2012 17
Page 1 and 2: BRAND IDENTITY STANDARDS March 2012
Page 3 and 4: INTRODUCTION BALDWIN FILTERS A STRO
Page 5 and 6: LOGOS BLACK & WHITE LOGOS ON WHITE
Page 7 and 8: LOGOS BACKGROUND USAGE THE WHITE OU
Page 9 and 10: LOGOS INCORRECT LOGO USAGE To ensur
Page 11 and 12: LOGOS INCORRECT LOGO USAGE To ensur
Page 13 and 14: LOGOS CLEAR SPACE WITHOUT WHITE BOR
Page 15: PRINT & ELECTRONIC SECONDARY FONTS
Page 19 and 20: PROMOTIONAL ITEMS GUIDELINES 1-COLO
Page 21 and 22: APPAREL ITEMS GUIDELINES With appar
Page 23 and 24: APPAREL ITEMS CAPS SIDE VERSIONS Si
Page 25 and 26: APPAREL ITEMS SHIRTS COLOR VERSIONS
Page 27 and 28: APPAREL ITEMS INCORRECT LOGO USAGE
Page 29: Form 30 Brand Identity Standards Ma

BRAND IDENTITY STANDARDS - Baldwin Filters

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