BRAND IDENTITY STANDARDS - Baldwin Filters

PRINT & ELECTRONIC
BUSINESS CARD
Stock
White Paper Stock
Name
Helvetica Black - 8 point
Flush Left
Title - Line 1
Helvetica - 8 point (Horz. 90%)
Leading - 12 point
Flush Left
Title - Line 2
Helvetica - 8 point (Horz. 90%)
Leading - 9 point
Flush Left
Address
Helvetica - 8 point (Horz. 90%)
Leading - 9 point
Flush Right
Maximum Lines = 11
(includes line between
address and numbers)
Website & Quality Line
Helvetica Black - 7 point
Leading - 9 point
Centered
Note: 2-Sided printing is allowed
for dual language or
additional information.
For help with setup, contact the
Marketing Communications
Department at Baldwin Filters at
marcom@baldwinfilter.com.
3 1/2 x 2 in. (90 x 50 mm)
1 in.
(25 mm)
5/32 in.
(4 mm)
3/16 in.
(5 mm)
31/32 in.
(25 mm)
First Last Name
Title First Line
Title Second Line
Title Third Line
Side 2 - Setup Example
3/16 in.
(5 mm)
3/16 in.
(5 mm)
3/16 in.
(5 mm)
3 1/2 in.
(90 mm)
3/16 in.
(5 mm)
Address Area
Max. address lines = 11 (12 on some formats)
P.O. Box 6010 (68848)
4400 East Highway 30
Kearney, NE 68847
Direct: 308-000-0000
Baldwin: 800-822-5394
Fax: 308-000-0000
Cell: 000-000-0000
name@baldwinfilter.com
www.baldwinfilter.com
TS 16949 & ISO 9001 Quality Systems Certified
Title First Line
Title Second Line
Address First Line
Address Second Line
Address Third Line
Tel: +00 00 000-0000
Fax: +00 00 000-0000
name@baldwin.co.za
Title First Line
Title Second Line
Address First Line
Address Second Line
Address Third Line
Tel: +00 00 000-0000
Fax: +00 00 000-0000
name@baldwin.co.za
1/2 in.
(13 mm)
3/16 in.
(5 mm)
3/16 in.
(5 mm)
2 in.
(50 mm)
* Business card sizes may vary. For other sizes, use the same measurements from the outside edges as shown above.
Any deviation from the business card template must be approved by the Marketing Communications Department.
Brand Identity Standards March 2012
16