BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
PRINT & ELECTRONIC<br />
SECONDARY FONTS<br />
Impact and Arial are the<br />
secondary fonts for marketing<br />
and advertising materials.<br />
Impact<br />
Impact may be used to add extra<br />
weight to headings.<br />
ALTERNATE SANS SERIF HEADING FONT<br />
I m p a c t<br />
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z<br />
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9<br />
I m p a c t<br />
Arial<br />
Arial is the preferred font when<br />
creating text for the Web,<br />
PowerPoint presentations and<br />
email correspondence to ensure<br />
optimum screen legibility.<br />
Arial is available in a wide range<br />
of weights and styles for both PC<br />
and Macintosh systems.<br />
Note: It is acceptable to<br />
condense text.<br />
ELECTRONIC FONT<br />
Arial<br />
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z<br />
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9<br />
Arial<br />
Arial Italic<br />
Arial Bold<br />
Arial Bold Italic<br />
Arial Black<br />
Brand Identity Standards March 2012<br />
15
Change language