BRAND IDENTITY STANDARDS - Baldwin Filters

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LOGOS COLOR PALETTE LOGO COLORS The color version of the <strong>Baldwin</strong> logo is the primary brandmark of the identity system. The color version should be used in branded applications whenever possible. The red of the <strong>Baldwin</strong> logo is CMYK 100% Yellow and 100% Magenta. PRINT PRINT DIGITAL Pantone 4-Color Process Web/ Matching System CMYK Video Usage Pantone 185 0 C, 100 M, 100 Y, 0 K 237 R, 28 G, 36 B HTML# ed1c24 Black 0 C, 0 M, 0 Y, 100 K 35 R, 31 G, 32 B HTML# 000000 Brand Identity Standards March 2012 12
LOGOS CLEAR SPACE WITHOUT WHITE BORDER WITH WHITE BORDER A minimum area surrounding the logo must be kept clear of any other typography, graphic elements and the trim edge of a printed piece. More than the minimum clear space is encouraged if applications provide the opportunity. Minimum clear space on all sides is equal to height of the word “FILTERS”. H H H H H H H H H H H = Height of the word “FILTERS” H = Height of the word “FILTERS” MINIMUM SIZE A minimum size for reproduction has been established for the logo to protect the clarity and impact of the brand identity and its appearance. The height of the logo should be no smaller than 3/8 in. (9.5 mm) in all applications. The height is measured from the top of the “BALDWIN” parallelogram to the bottom of the “FILTERS” parallelogram. 3/8 in. (9.5 mm) The height of the minimum size is equal to 3/8 in. (9.5 mm). Brand Identity Standards March 2012 13
Page 1 and 2: BRAND IDENTITY STANDARDS March 2012
Page 3 and 4: INTRODUCTION BALDWIN FILTERS A STRO
Page 5 and 6: LOGOS BLACK & WHITE LOGOS ON WHITE
Page 7 and 8: LOGOS BACKGROUND USAGE THE WHITE OU
Page 9 and 10: LOGOS INCORRECT LOGO USAGE To ensur
Page 11: LOGOS INCORRECT LOGO USAGE To ensur
Page 15 and 16: PRINT & ELECTRONIC SECONDARY FONTS
Page 17 and 18: PRINT & ELECTRONIC LETTERHEAD LETTE
Page 19 and 20: PROMOTIONAL ITEMS GUIDELINES 1-COLO
Page 21 and 22: APPAREL ITEMS GUIDELINES With appar
Page 23 and 24: APPAREL ITEMS CAPS SIDE VERSIONS Si
Page 25 and 26: APPAREL ITEMS SHIRTS COLOR VERSIONS
Page 27 and 28: APPAREL ITEMS INCORRECT LOGO USAGE
Page 29: Form 30 Brand Identity Standards Ma

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