BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
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LOGOS<br />
INCORRECT<br />
LOGO USAGE<br />
To ensure a consistent identity,<br />
it is essential the logo is used<br />
correctly.<br />
Do not alter the logo in any way.<br />
Never attempt to redraw or alter<br />
the proportions of the logo.<br />
Do not change the color, or add<br />
or omit any elements of the logo.<br />
INCORRECT LOGO USAGE<br />
DO NOT leave off<br />
“a CLARCOR company”<br />
on a white or light background*<br />
CORRECT LOGO USAGE<br />
Use Logo: BFBrand<br />
DO NOT leave off<br />
“a CLARCOR company”<br />
on a dark background*<br />
Use Logo: BFBrandDB<br />
* “a CLARCOR company” can be omitted on promotional items, such as pens,<br />
where the print area is too small or on shirts, where it is not legible.<br />
Brand Identity Standards March 2012<br />
10
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