UPM GEARED UP TOWARDS SERVICING A ... - World Halal Week
UPM GEARED UP TOWARDS SERVICING A ... - World Halal Week
UPM GEARED UP TOWARDS SERVICING A ... - World Halal Week
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Cont…<br />
• Food industry globally are looking at the „halalan<br />
thoyyiban‟ concept as a new tool for marketing<br />
• Currently, ~1.8 – 2.0 billion Muslims<br />
• To tap this lucrative market, the industry must<br />
understand and appreciate the religious and scientific<br />
basis of halal requirement