25.11.2014 Views

UPM GEARED UP TOWARDS SERVICING A ... - World Halal Week

UPM GEARED UP TOWARDS SERVICING A ... - World Halal Week

UPM GEARED UP TOWARDS SERVICING A ... - World Halal Week

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Cont…<br />

• Food industry globally are looking at the „halalan<br />

thoyyiban‟ concept as a new tool for marketing<br />

• Currently, ~1.8 – 2.0 billion Muslims<br />

• To tap this lucrative market, the industry must<br />

understand and appreciate the religious and scientific<br />

basis of halal requirement

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!