Lauri McNevin - Top Agent Magazine

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Lauri McNevin Lauri McNevin knows how to make an impression. She is deeply knowledgeable about the real estate market, but what sets her apart is the complete attention she shares with each client. “I give 100 percent of my focus to my client,” she says. “I offer world class, exceptional service.” She works with a select clientele in the luxury market in Austin, TX and pays personal attention to every detail throughout the transaction. “It is important for clients always to have access to me,” she says. Much of her business comes from referrals, and she sees a direct link between that and the service she provides. Her clients are confident in referring friends, because they know that McNevin will offer an unparalleled level of personal attention. McNevin sells homes with an expert touch, thanks in large part to her marketing experience. Although her mother worked as a real estate agent, McNevin chose to study marketing instead of going directly into realty. She earned a degree in marketing from Texas Tech University, and moved to Colorado to work as a buyer for a ski apparel business. Eventually, she heard her real estate roots calling her name and became licensed. After several very successful years selling luxury properties in Austin and then in Los Angeles, where she still holds a real estate license, McNevin returned to her hometown. “I enjoyed the other places I lived, but they never felt like home,” she says. “Austin is home. It feels comforting to me, and I love the people here.” Having returned to Austin in 2010, she jumped right back into the real Copyright Top Agent Magazine
The Gold Standard estate market. McNevin began building upon her prior successes and applied marketing methods she developed in California to her business in Austin. Within her first year back in Texas, she had accrued $25 million in listings. “I do some very unusual, outside-the-box thinking when marketing properties,” she says. Real estate soirees are the ultimate home showing—an invitation-only party through which members of the Austin elite have an opportunity to eat, drink and be merry in the home that is for sale. The advantage for guests is that they have a fantastic time and are able to socialize and network. The advantage for the seller and McNevin is that happy guests go away talking about the fabulous property they’ve just seen. McNevin collaborates with companies that serve a luxury clientele to make the parties really sparkle. In the past, her soirees have included Maserati automobiles and high-end ski boats, since many of her listings are lakeside. Her partner companies invite their top 50 clients, and the homeowners invite their friends and neighbors, bringing several hundred likeminded people together for an utterly memorable evening. To make sure the party will offer the best of everything, McNevin invites 10 real-estate related companies to serve as sponsors of each event. Insurance agents, home warranty companies, interior designers, stagers and pool companies—all come together to offer a party no one will ever forget, with the finest catering, live music and valet parking. Thinking outside the box has led McNevin to look at Copyright Top Agent Magazine
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Lauri McNevin - Top Agent Magazine

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