THE ADDY 2010 WINNERS BOOK - Philly Ad Club

Philadelphia Inquirer, Daily News, 

and philly.com sponsors: 

philadelphia 

addy® 

awards 

20 

10 

winners 

book

Dear Friends: 

On behalf of the Philly Ad 

Club Board of Governors, 

I would like to extend 

appreciation to everyone 

who took part in the 2010 

Philadelphia ADDY 

Awards Competition. 

The ADDY Awards 

Competition is the industry’s largest and most 

comprehensive program for recognizing creative 

excellence. Each year we strive to showcase the 

best in creative talent within our Philadelphia 

advertising community. 

Congratulations to all who created the many 

exciting entries that made the 2010 ADDY Awards 

so special … and to those whose extraordinary efforts 

earned them a Gold or Silver ADDY Award and 

the right to advance to the regional and national 

competitions. 

Also, a special thanks to those who worked diligently 

to make this year’s ADDY Awards an outstanding 

success . . . to the judges who volunteered this 

valuable service . . . and to the staff of the Please 

Touch Museum for their excellent hospitality. 

Thank you, best wishes, and congratulations to all. 

Sincerely, 

Vince Giannini 

Vice President, General Manager, MY PHL 17 

President, Philly Ad Club Board of Governors 

The Philly Ad Club acknowledges those who worked hard to 

make the 2010 ADDY Awards a major success . . . 

ADDY Awards Materials: 

Call for Entries, Invitation, Winners Book 

(and Membership Directory PDF) 

ADDY Materials and Winners Book – Matthew Born, serif 

Membership Directory – Sharon Lewis-Gregg, 

Philly Ad Club Office 

Printers – Affordable Offset Printing and Beard Printing 

ADDY Awards Event: 

Event Planning – Coleen Covington, Philly Ad Club Office 

Advertising Sales – Lou Yager, Lou Yager Associates (local) 

and Cyde Arcano (regional/national) 

ADDY Awards Administration – Christine Boylan, 

Melanie Forman, and Amy Rymer, Philly Ad Club Office 

ADDY Awards Judging: 

Judging Coordination – Coleen Covington, Philly Ad Club 

Office and Becca Siglin, Intern/St. Joseph’s Graduate 

Radio Entries Compilation – Jeff King, Baker Sound 

TV Entries Compilation – John Clements, MY PHL 17 

Audio/Visual Hosting – Michael Furey and Megan Skill, 

Shooters Post and Transfer 

Assisting – Rowan and Drexel University Ad Club Students – 

under the direction of Charles Volpe, Rowan University Professor 

ADDY Awards Show and Presentation: 

Opening Video Design, Shoot, and Post Production – NFL 

Films – Mark Christy, Director; Brian T. Murray, Dir. of 

Photography; Rick Angeli, Executive Producer; David Stiles, Jake 

Callahan & Bill Garvey - Writers; Lisa Cavallaro, Producer; David 

Stiles, Editor; Chris Pepperman - Color; and Paul Pizzica – Sound 

Design 

Awards Presentation – Blue Design – Howard McCabe, 

Creative Director; Jennifer Schelkopf, Executive Producer; Paul 

Hazlett, Director of Photography; Bernardo Morillo, Senior 

Editor; Jeremy Quayhackx, Senior Editor; Pete Rydberg, Sound 

Designer & Composer; Curt Saeui, Animator & Designer; Jason 

Harmon, Animator & Designer; Jen Gordon, Producer; and Sarah 

Yaskowski, Producer 

Awards Presentation Voiceover – Thea Chaloner 

Authoring of Show in HD Blue Ray – Cubist Media Group 

Entries Reel & Countdown Video – Jason Zuccarelli, NFL Films 

Assistant to the Chair – Alan Tempest, Philly Ad Club Executive 

Director 

Special thanks to the students from Rowan, St. Joseph’s, 

Temple, Penn, Art Institute, LaSalle, and Drexel Universities 

for assisting, in so many ways, during the development and 

execution of this ADDY Awards event!

JUDGES 

ADDY Awards Judges 

Julio Desir, Jr. 

SVP, Creative Director Draft FCB, Chicago, IL 

Julio’s professional advertising career began in Lansing, Michigan at the age of 19. Nearly twenty 

years later, he approaches every day with the same level of enthusiasm and excitement. He is 

currently a creative director at DraftFCB/Chicago on the Coors account. While most of his time 

is spent creating ads for Coors Light and Coors Banquet, he has helped other brands such as 

Boeing, Circuit City, EA, KFC and Kraft. 

When not creating ads, Julio enjoys sharing his theories on art, advertising and design to young 

adults. He has spoken to students from Michigan State University, Ad Ed Chicago, Columbia 

College and Notre Dame University. 

Valerie Graves 

Chief Creative Officer Vigilante, New York, NY 

Valerie has more than 25 years of experience developing creative campaigns for African American, 

urban, female and general market consumers. She recently won the industry’s ADCOLOR 

LEGEND Award. Valerie began her career as a copywriter at the D’Arcy MacManus and Masius 

and BBDO agencies in Detroit, and J. Walter Thompson and Kenyon & Eckhardt on the East 

coast. Prior to joining Vigilante, she had been Senior VP and Chief Creative Officer at the 

UniWorld agency and at legendary Motown Records 

Advertising Age has honored Valerie as One of the 100 Best and Brightest. She has won awards for 

breakthrough campaigns for General Motors, Pepsi, Clairol, Lincoln, AT&T, Kraft, Microsoft, 

Burger King Corporation, World AIDS Day and the Clinton/Gore ‘92 campaign. 

Desmond Hall 

SVP, Executive Creative Director Global Hue, New York, NY 

Desmond is an ad guy with 20 yrs of experience split between the general market and African 

American market. At Young and Rubicam, Chiat Day, TBWA, BBDO, Gotham, Bates and NW 

Ayer he did award winning work for US Postal Service; STP, Dr. Pepper, Addidas; Reebok, TV 

Guide, US West, Miller, and Lady Footlocker among others. 

As Chief Creative Director at SpikeDDB for 10 years, Desmond led and won pitches for 

accounts such as State Farm, NFL, Channel, TNT, TBS, Alltel, Jaguar, Ambi, Royal Caribbean, 

Frito Lay, Foxwoods, DNC, Pepsi, Daily News, and Topps. His work at Spike has been featured 

in Communication Arts, Effies, Pinnacle, Applied Arts, Radio Mercury, Adweek’s best spots 

(05) and AP Wire Service’s Funniest Super bowl spot (04). 

Currently, Desmond sits on the board of the AdCouncil CRC. He also wrote and directed an 

independent movie, “A Day in Black and White” which was bought by HBO and available at 

Blockbuster. In film, he’s been nominated for the Gordon Parks Award in directing, the Avignon 

award for short film and runner up in the IFP screenwriting contest. As a playwright/director, 

his first full-length play “Stockholm/Brooklyn” won the audience award at the Downtown 

Theater festival and was picked up by the Public Theater.

JUDGES 

ADDY Awards Judges 

Michael Lee 

Executive Creative Director Euro RSCG Worldwide, New York, NY 

A native of England, Michael landed on the shores of New York 16 years ago and took a position 

with Euro RSCG. Since then, he was Global Creative Director on Volvo and won the Advertising 

Age Commercial of the Year for his work on their “Survivors” campaign. He launched MCI 

into the Internet age with a lauded campaign featuring the very young Anna Paquin, and won 

Advertising Age Campaign of the Year for the launch of their new Internet products with the 

‘Grammercy Press’ series. 

Michael has also orchestrated Global corporate campaigns for Intel, JPMorgan, and Exxon Mobil. 

He encouraged people to ‘Talk to Chuck’ with the Charles Schwab work, launched Howard Stern 

on Sirius Satellite Radio and convinced Americans a bottle of Evian is worth $1.00 more than any 

other brand. 

Steffan Postaer 

Chairman and Chief Creative Officer Euro RSCG, Chicago, IL 

Steffan has been writing all of his life. But then, advertising runs in his family. Now Chairman 

and Chief Creative Officer of one of the world’s largest advertising concerns, his clients include 

Barilla, Kraft, Valspar Paint, Beam Spirits and more. Prior to joining Euro RSCG, he was 

Executive Vice President and Chief Creative Officer of LBWorks (a Leo Burnett company), 

overseeing creative for their full client roster including Altoids, Handspring, Lexmark and 

Maytag. 

A copywriter by trade, he is perhaps best known for his provocative work on behalf of Altoids, 

The Curiously Strong Mints. Other moments in his career include co-authoring the famous 

“Not your father’s Oldsmobile” campaign for General Motors and penning a commercial for 

Heinz featuring a teen-aged Matt LaBlanc. 

He is the recipient of advertising’s most prestigious awards including a Kelly Award, Best of 

Show at the Addys, and a gold and silver Lion from Cannes.

JUDGES 

Interactive Judges 

Matt Chapman 

Creative Director Juxt Interactive, San Francisco, CA 

Matt’s father once said he was, “ the kind of kid who will throw a rock at a skylight to see if it 

breaks.” It’s a temperament that comes in handy in interactive advertising. It also may explain how 

he became a Creative Director at Juxt Interactive. 

Prior to landing at Juxt, Matt held the same role at JWT and before that, Hanft Raboy Partners, 

both in New York City. Current and past clients have included Sprite, Nestle, Johnson and 

Johnson, Royal Caribbean, AT&T Wireless, Match.com, and Citysearch. He has also helped 

students at NYU and Pratt learn the ins and outs of interactive design. 

Matthew Chun 

President, Creative Director Untra 16, New York, NY 

Matthew leads the vision for Ultra 16 as an interactive agency focused on creating interactive 

user experiences across multiple platforms and formats. Always on the forefront of the interactive 

movement, he built his career as a designer dedicated to building and expanding presence in the 

emerging interactive space. 

Matthew has worked on successful campaigns for brands including Microsoft, Viacom, Kodak, 

Cleveland Browns, American Express BLUE, and MTV. He has received several awards including 

the One Show, Cannes Lions and Webby Awards. 

Matt Downey 

Web Designer 45 Royale, Atlanta, GA 

Matt is the lead designer and founder of 45royale Inc, a web design and development service. 

With over 5 years of professional experience designing and building for the web, Matt is 

passionate about his work and enjoys leading his team in creating clean and modern interfaces 

for a variety of clients. 

Matt has flourished in the area of web by staying on the cutting edge and producing award 

winning Interactive design for such clients as Alienware, Articulate, Criterion Collection, New 

York University, The Auteurs and Tapulous.

JUDGES 

Interactive Judges 

Perry Fair 

VP/Interactive Creative Director Grey, New York, NY 

Early in his career, Perry was ranked as one of the top 25 young advertisers in America by the 

AAF and won 3 ADDY Awards while still an intern at Cole Henderson Drake, prior to going 

to Wieden + Kennedy, where he created work for Nike. His career has taken him to Burrell, 

Element79Partners, The True Agency, TBWA\CHIAT\DAY, and Grey. 

Perry is known for his work on the Nu Classic Soul campaign which is ranked 12th in all time 

most recognizable work for Coca-Cola. He created the launch campaign for T-MAC and made it 

the best selling shoe for Adidas. His work has been featured in American Cinematography, 

Shoot, Adweek, Adage, Communication Arts, AdForum, USAToday, NewsWeek and 

Entertainment Weekly. 

In addition, he has worked for such accounts like Toyota, Lexus, Infiniti, Nissan, Gatorade and is 

know for “ElectricMOYO”, and writing the original supernatural thriller, “The Fourth Horseman” 

which was acquired and placed into production by Intrepid Pictures. 

Jason Hart 

Art Director Big Space Ship, New York, NY 

Jason honed his design skills at agencies large and small, in San Francisco and NYC, before joining 

Big Spaceship. He now collaborates with a team of designers. Seeking to advance design as both 

an art form and a means of communication, he particularly enjoys bridging motion graphics with 

interactivity and combining hand crafted techniques with digital technology. 

Jason has received awards from the One Show, the Webbys, Motionographer, and the 

Communications Arts Interactive Annual. He is an avid record collector and has a vast knowledge 

of obscure bands you likely don’t care about. 

Dale Herigstad 

Chief Creative Office Schematic, London Office 

Dale is an internationally recognized thought leader on the future of media consumption in 

an interactive and “many-screen” world of increasingly rich media interfaces. He has extensive 

experience in pioneering a unique special context approach to designing advanced navigation 

systems for Interactive TV and connected screens and is currently involved in redefining what 

television is becoming. 

Dale has taught Motion Graphics at the California Institute of the Arts, Art Center College of 

Design, and UCLA. He is a member of the TV Academy, AIGA, and ITA, and has received one 

of the first ITVT Interactive TV Leadership Awards. Dale has 4 Emmy Awards.

SPONSORS 

The Philly Ad Club extends sincere 

appreciation to those sponsors who so 

generously gave of their time, energy, and 

resources to the 2010 ADDY Awards . . . 

2010 Title Sponsor 

Inquirer/Daily News/philly.com 

2010 Corporate Sponsors 

MY PHL 17 

Center City Film + Video 

Digitas Health 

B101 

The Delaware Valley’s Information and Savings Leaders TM 

Gold ADDY Awards Sponsors 

NFL Films 

Blue Design 

Shooters Post & Transfer 

Silver ADDY Awards Sponsors 

Baker Sound 

Blue Plate Minds 

Bronze ADDY Awards Sponsors 

AudioPost/Maja Media 

Marquis Marketing 

Cubist Media Group 

serif 

Advanced Staging 

AUDIOPOST 

MAJA M E D I A 

MEDIA GROUP

A NEW STUDY OF LOCAL 

LEADING MEDIA CAN ANSWER THE QUESTION. 

We asked Nielsen Claritas, a division of the Nielsen Company, to study the leading 

media in the Philadelphia market and find which ones engage audiences most, 

especially when it comes to advertising. Results show that The Inquirer has a larger 

audience of shoppers who pay attention to ads than virtually all other leading 

television and radio programming. This new study, reported in Mediaweek magazine, 

helps local advertisers answer questions on media ROI. 

If you’ve wondered about the effects of channel switching, page turning 

and DVRs and want to know how many people are engaged with your ads, 

you’ll want to review this pioneering study. 

For more information cont act your advertising agency or 

Howard Griffin at hgriffin@phillynews.com

BEST OF SHOW 

Klip Collective 

NON-TRADITIONAL ADVERTISING 

Single 

20 . A 

Award: 

Entrant: 

Advertiser: 

Title: 

Credits: 

BEST OF SHOW 


SyFy Channel 

Alice’s “Follow the White Rabbit” 

Ricardo Rivera, Artist - Klip Collective 

Pier Nicola D’Amico, Artist - Klip Collective 

Marques Gartrell, Art Director and 

Copywriter - Fallon 

Aaron Seymour-Anderson, Art Director and 


8 Philly Ad Club

BEST OF PRINT 

Neiman Group 

COLLATERAL MATERIAL 

Poster — Campaign 

09 . B 

Award: 

Entrant: 


Title: 

Credits: 

BEST OF PRINT 

Neiman Group 

Culinary Confidence 

Culinary Confidence - Campaign 

Hutson Kovanda, Executive Creative Director 

Terese Zeccardi, Senior Copywriter 

2010 ADDY AWARDS 9

BEST OF INTERACTIVE 

Organic Grid 

INTERACTIVE MEDIA 

Websites, B-to-B Flash — Services 

32 . C 

Award: 

Entrant: 


Title: 

Credits: 

BEST OF INTERACTIVE 

Organic Grid 

Peter Schafrick Photography 

www.peterschafrick.com 

Michael McDonald, Creative Director & Designer 

Maksim Liberman, Programmer 

Peter Schafrick, Photography 


BEST OF RADIO 

1 Trick Pony 

RADIO 

Campaign 

40 . 

Award: 

Entrant: 


Title: 

Credits: 

BEST OF RADIO 

1 Trick Pony 

Johhny Famous 

Johnny Famous Radio Spots 

1 Trick Pony, Agency 


BEST OF TELEVISION 

Red Tettemer 

TELEVISION 

Local, Single (one DMA) — :60 or more 

44 . C 

Award: 

Entrant: 


Title: 

Credits: 

BEST OF TV 

Red Tettemer 

International Spy Museum 

Spy/10,000 Spies 

Steve Red, Chief Creative Officer 

Todd Landaker, Senior Art Director 

Cindy Boyer, Senior Copywriter 

Chong Pak, Co-Director 

Eric Weiss, Co-Director 

Vic Carreno, Editor 

Joe Mosca, Producer 

Patrick Wilson, Composer 


BEST OF NON-TRADITIONAL 



Single 

20 . A 

Award: 

Entrant: 


Title: 

Credits: 

BEST OF NON-TRADITIONAL 


SyFy Channel 




Marques Gartrell, Art Director and 



Copywriter – Fallon 


SALES PROMOTION 

Product or Service Sales Presentation – Sales Kits or Product 

Information Sheets 

01 . B 

Award: 

Entrant: 


Title: 

Credits: 

Silver ADDY® Award 

Red Tettemer 

Tween Brands 

Scapenation Trading Cards 


Bryon Lomas, Creative Director 

Zach Williams, Sr. Designer 

Susan Fortin, VP, Group Account Director 

Jenna Habayeb, Account Executive 

Packaging – Campaign 

02 . C 

Award: 

Entrant: 


Title: 

Credits: 

Gold ADDY® Award 

Paragraph 

James and Fralinger’s Satchels 

James and Fralinger’s Satchels 

Bob Aretz, principal & creative director 

Lucy Price, designer 

Karl Schloesser, copywriter 

Product or Service Sales Presentation – Sales Kits or Product 

Information Sheets 

01 . B 

Award: 

Entrant: 


Title: 

Credits: 

Packaging – Single Unit 

02 . A 

Award: 

Entrant: 


Title: 

Credits: 


Petplan 

Petplan Pet Insurance 

fetch! magazine sales kit 

Staci Katz, Art Director/Designer 

Nicole McGann, Copywriter 

Natasha Ashton, Chief Marketing Officer 


Red Tettemer 

TuB Gin 

TuB Gin 


Todd Landaker, Sr. Art Director 

Cindy Boyer, Sr. Copywriter 

Carla Mote, EVP Accounts 

Point of Purchase – Free-Standing 

03 . B 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 

The Resort at Paws Up 

Field Guides ‘Butlers’ 


Dave Spink, Associate Creative Director/Art 

Director 

John Gilbert, Associate Creative Director/ 

Copywriter 

Point of Purchase – Campaign (2-4 of categories 1A-3C) 

03 . D 

Award: 

Entrant: 


Title: 

Credits: 


1 Trick Pony 

Gorilla Coffee 

Gorilla Coffee Point of Purchase Collateral 



Point of Purchase – Campaign (2-4 of categories 1A-3C) 

03 . D 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 


Field Guides, Glamping 

Dave Spink, ACD/Art Director 

John Gilbert, ACD/Writer 

Hutson Kovanda, ECD 

Audio/Visual Sales Presentation – Audio/Visual Sales Presentation 

04 . 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

The Neat Company 

Abominable Paper Monster 


Todd Taylor, Creative Director - Photography 

Steve Thompson, Art Director 

Matt Lanzdorf, Creative Director - writer 



COLLATERAL MATERIAL 

Stationery Package – Flat Printed or Multiple Process 

05 . A 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

PBS Sprout/Comcast 

PBS Kids Sprout Stationery 



Jamie Steen, Designer 

Sarah Blair, Account Director 

Kelly Amantangelo, Account Executive 

Annual Report – Four-color 

06 . B 

Award: 

Entrant: 


Title: 

Credits: 

Brochure – Four-color 

07 . B 

Award: 

Entrant: 


Title: 

Credits: 


Mangos 

Harbor Point 

Hold Fast 

Bradley Gast, Executive Creative Director 

Joanne de Menna, Creative Director 

Justin Moll, Associate Creative Director 

Charles Smolover, Associate Creative Director 

Susan Trickel, Production Manager 

harbor point limited 

annual report 2008 


Red Tettemer 


Spy/Weapons of Mass Disruption 


Jamie Steen, Senior Art Director 

Jeff Gonick, Copywriter 

Jon Elison, Interactive Designer 


POSTGRAPHICS 

2 20X40 

STUDIOS 

SHOWS 

COMCAST 

NUTRISYSTEM1080SYSTEM 

LOCATION 

1080p720p 

VFXCELL A 

BIOGRAPHY 

SERVICE 

MOTION REDONE C 

PRODUCTION 

A&E 

PRODUCTION 

3 SOUND STAGES 

3D 

TRACKING 

AUDIO POST 

28 EDIT SUITES 

COMCAST CENTER 

4K 

ORIGINAL 

HD 

OVER 130 FULLTIME EMPLOYEES 

TVCELL A 

PHARMA 24P 

HISTORY CHANNEL 

INTERACTIVE 

WEB 

COMMERCIALS 

IDEAS 

PROGRAMMING 

XDCAM 

SPRINT NEXTEL 

OVER 

10 MIO $ 

EQUIPMENT 

SPOTS 

24P 

ROTO

Brochure – Four-color 

07 . B 

Award: 

Entrant: 


Title: 

Credits: 


dio strategic marketing 

uFinancial/Matt Dobbie 

uFinancial Brochure 

Joe Easton, Creative Director 

Elizabeth Shaffer, Art Director 

Katy Halter, Account Executive 

Glenn Cudaback, Account Supervisor 

Poster – Single 

09 . A 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 


Culinary Confidence - Knife 




09 . A 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 


Culinary Confidence - Confidence 




09 . A 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

Pennsylvania Office of Tourism 

Civil War Trails/Split Apart 


Matt Lanzdorf, Senior Copywriter 

Mike Mielcarz, Art Director 

Greg O’Loughlin, Account Director 


09 . A 


09 . A 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 


Culinary Confidence - Sharp 



Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Civil War Trails/North and South 






Poster – Campaign 

09 . B 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 


Culinary Confidence - Campaign 




09 . B 

Award: Silver ADDY® Award 

Entrant: Red Tettemer 

Advertiser: TuB Gin 

Title: TuB Gin Posters (2) 

Credits: Steve Red, Chief Creative Officer 

Todd Landaker, Art Director 

Cindy Boyer, Copywriter 


Special Event Material – Announcement 

10 . C 


09 . B 

Award: 

Entrant: 


Title: 

Credits: 


Paragraph 

Northern Liberties Neighborhood Association 


Variety Show 09 Campaign 

Alexandra Doyle, senior designer 




E xc r u c iat i n g ly 

at i n g ly 

i xcruci E 

EntErtaining 

Award: 

Entrant: 


Title: 

Credits: 


Paragraph 



Variety Show 09 Campaign 

Alexandra Doyle, senior designer 




showcasing 

the 

good, 

the 

bad, 

the 

eh. 

northern liberties 

variety show 

tickets 

$10 

$10 

E xc r u c iat i n g ly 

ly 

g n at i c i u r xc E 

EntErtaining 

the 8th annual 

sunday november, 22 nd at Johnny brenda’s 

Doors open at 7 pm – show at 8 pm 

purchase tickets at the D oor. 

all proceeds benefit the katrina mansfield fund 

showcasing 

the 

good, 

the 

bad, 

the 

eh. 

the 8th annual 

northern liberties 

variety show 

sunday november, 22 nd at Johnny brenda’s 

tickets 

$10 

$10 

Doors open at 7 pm – show at 8 pm 

purchase tickets at the D oor. 

all proceeds benefit the katrina mansfield fund 

DIRECT MARKETING 

Specialty Advertising – Apparel 

13 . A 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

TuB Gin 

TuB Tees/Boys and Girls 






Specialty Advertising – Other Merchandise 

13 . B 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

TuB Gin 

TuB Tote 






13 . B 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

TuB Gin 

TuB Dog Tags 






13 . B 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

TuB Gin 

TuB Coasters 






13 . B 

Award: 

Entrant: 


Title: 

Credits: 


1 Trick Pony 

Leo’s Bagels 

Leo’s Bagels Bag 


OUT-OF-HOME 

Outdoor Board – Flat 

14 . A 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 

Dietz & Watson 

Dietz & Watson - Work Ethic 




Seth Conley, Junior Art Director 

Amy Muntz, Planner 

Kim Messer, Producer 

Jim Brett, Account Executive 


SHOVEL 

Glamping. It’s glamorous and camping, paired 

perfectly. It’s the ideal way to enjoy Montana’s 

breathtaking Rocky Mountains in rugged Greenough, 

complete with fly-fishing, horseback riding, and 

hiking. Speaking of nature, when it calls, think 

penthouse, not outhouse. A lighted path leads to your 

private master bathroom featuring 

heated floors, a vast, luxurious 

BIDET 

shower, full vanity, and organic spa products. 

Your tent transcends the ter m, as you’ll find 

a spacious, elegant retreat appointed with fine 

linens, carpeted flooring, and The Last Best Bed, a 

king-sized sea of tranquility. Add gourmet meals, spa 

facilities and butler service, and you’ll realize that 

once you go glamping, you can 

never go merely camping again. 

F o r r e s e r v a t i o n s , c a l l 1 - 8 0 0 - 4 7 3 - 0 6 0 1 o r v i s i t w w w . p a w s u p . c o m 

Outdoor Board – Flat 

14 . A 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 


Dietz & Watson - Meat Market 








Site – Interior Still or Static 

17 . B 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 


Scales ‘Bathrooms’ 



Director 


Copywriter 

GlampinG, on the scale of bathrooms 

Site – Interior Animated 

17 . A 

Award: 

Entrant: 


Title: 

Credits: 


Masterminds 

Beau Rivage Resort and Casino 

Beau Rivage Airport Baggage Belt 

Joe McDonough, VP, ECD 

Michael Neiderer, CD 

JP Blanchet, Art Director 

James Garrison, Art Director 

R.T. Herwig, ACD 

Pragati Mulani, CW 


17 . B 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

Green Aisle Grocery 

Green Aisle Grocery - Butcher 


Todd Taylor, Creative Director / Photographer 

Stephanie Patrizio, Designer 


science 

creative. 

on-emotion. 

Being on-emotion is even more 

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than being on-message. 

measurable. 

profitable.By using 

Emotionally-engaging commercials deliver 8 

times the ROI as non-engaging commercials.* 

the science of facial coding, 

advertisers can measure the 

emotional responses of listeners. 

Visit EngagingCommercials.com today. 

Made possible by: 

*Source: OMD, 2007.


17 . B 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Green Aisle Grocery - Clerk 





17 . B 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 


Scales ‘Bedding’ 



Director 


Copywriter 

Site – Exterior Animated 

17 . C 


17 . B 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Green Aisle Grocery - Stockboy 




Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Spy/Umbrella 






17 . C 


17 . B 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 

The Resorts at Paw Up 

Scales ‘Seating’ 



Director 


Copywriter 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Spy/Shoe 






877-NFL-5675 | NFLfilms.com 

MORE 

THAN 

JUST 

FOOTBALL 

production 

film lab 

HD editorial 

visual fx 

sound studios


17 . C 

02-09-335005 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Spy/Buttons 





Campaign – Out-of-Home, Campaign 

18 . 

Award: 

Entrant: 


Title: 

Credits: 


karma Agency 

Penn Medicine 

Penn Medicine - Eye Care 

Caroline Kennedy, President 

Debra Stack, Art Director 

Gary Hermann, Writer 

Tracy Thompson, Writer 

Tisa Kanchanahoti, Designer / Production 

Heather Dougherty, Account Supervisor 

Lindsay Thompson, Assistant Account Executive 


Single 

20 . A 


18 . 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 


Dietz & Watson - Campaign 








Award: 

Entrant: 


Title: 

Credits: 



SyFy Channel 




Marques Gartrell, Art Director and Copywriter - 

Fallon 




18 . 

Award: 

Entrant: 


Title: 

Credits: 


karma Agency 

Penn Medicine 

Penn Medicine - Orthopaedics 

Caroline Kennedy, President 

Debra Stack, Art Director 

Gary Hermann, Writer 

Bryan Lathrop, Production 

Tisa Kanchanahoti, Production 

Heather Dougherty, Account Supervisor 

Lindsay Thompson, Assistant Account Executive 


T O LEARN MORE ABOUT WHY LESS IS MORE GO TO WWW.ROTGUTZENISFOREVERYONE.COM 

Single 

20 . A 

Award: 

Entrant: 


Title: 

Credits: 



Nissan 

Infiniti’s Journey of Inspiration 



Stefan Boubil, Creative Director - The Apartment 

RTT USA, 3D Animation 

CONSUMER OR TRADE PUBLICATION 

Fractional Page – Less than four-color 

21 . A 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

Ska Brewing 

Ska Brewing/Religion 


Ford Haegele, Creative Director 



Single 

20 . A 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Peter Arthur Shoofly Pie Giveaway 


Todd Taylor, Creative Director 

Matt Lanzdorf, Creative Director - Writer 

Annie Heckenberger, Community Trailblazer 

Jen Ostrich, VP, Group Account Director 


Will Elias, Account Manager 


21 . A 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

Ska Brewing 

Ska Brewing/Killer Bees 





Ska Brewing Co. uses honey 

from local bees in their 

True Blonde Ale. What they 

don’t tell you is that those 

bees are related to killer 

bees. Maybe. 

IF YOU DON’T KNOW THE INGREDIENTS, 

THEY CAN’T BE KILLER INGREDIENTS. 


TO LEARN MORE ABOUT WHY LESS IS MORE GO TO WWW.ROTGUTZENISFOREVERYONE.COM 

SKA010_FNL_RotgutAd_Munich.indd 1 

6/18/09 3:51:24 PM 


21 . A 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

Ska Brewing 

Ska/WWII 





Ska Brewing Co. uses 

special Munich malt in 

their Buster Nut Brown Ale. 

Germany was our enemy 

in WW2. Do the math. 

IF YOUR BEER ISN’T FROM ANYWHERE 

IT CAN’T BE FROM ANYWHERE BAD. 

Full Page – Four-color 

22 . B 

Award: 

Entrant: 


Title: 

Credits: 


1 Trick Pony 

Seminole Hard Rock Hotel & Casino Hollywood 

Hello Meetings Ad 


Spread, Multiple Page or Insert – Four-color 

23 . B 

Award: 

Entrant: 


Title: 

Credits: 


Masterminds 

UpstatePA 

A Field Guide To Roof Rackius 

Michael Neiderer, CD 

James Garrison, Art Director 

Chirs Holland, Art Director 

Joe Morano, CW 


SHOVEL 










BIDET 










SLEEPING BAG 

Glamorous camping. It’s what we call glamping. 

There’s nothing like sleeping under the stars, listening 

t o n a t u r e , a n d c a l l i n g y o u r b u t l e r w h e n t h e r e ’s 

something you need. It starts when you wake to the 

sumptuous luxury of The Last Best Bed, a paradigm 

shift of comfort so profound, 

we p a t e n t e d i t . S u r r o u n d i n g y o u 

i n y o u r c a v e r n o u s t e n t a r e f i n e 

linens, carpeted flooring and 

GlampinG, on the scale of beds 

KING LOUIS the XIV 

ar t-ador ned walls. Refresh yourself in your private 

master bathroom, a lavish suite of 5-star amenities. 

Gourmet meals are prepared steps away, not far from 

the full-service spa. And it’s all surrounded by the 

stunning beauty of Montana’s Rocky Mountains in 

rugged Greenough, with sublime 

fly-fishing, horseback riding, and 

hiking. It’s a long way from sleeping 

bags, but it’s not a dream. It’s better. 


NEWSPAPER 

Fractional Page – Color (any color besides black) 

26 . B 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 


Scales ‘Bathrooms’ 



Director 


Copywriter 


26 . B 


Entrant: Neiman Group 

Advertiser: The Resort at Paws Up 

Title: Field Guides ‘$900’ 

Credits: Hutson Kovanda, Executive Creative Director 


Director 


Copywriter 


26 . B 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 


Field Guides ‘Butlers’ 



Director 


Copywriter 


26 . B 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 


Scales ‘Seating’ 



Director 


Copywriter 


26 . B 

02-09-323907 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 


Field Guides ‘Pate’ 



Director 


Copywriter 

Full Page – Color (any color besides black) 

27 . B 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 


Scales ‘Bedding’ 



Director 


Copywriter 


NFL Films is proud to have produced 

this year’s Addy Open.

SHOVEL 










BIDET 









SLEEPING BAG 


Glamorous camping. It’s what we call glamping. 

There’s nothing like sleeping under the stars, listening 

t o n a t u r e , a n d c a l l i n g y o u r b u t l e r w h e n t h e r e ’s 

something you need. It starts when you wake to the 

sumptuous luxury of The Last Best Bed, a paradigm 

shift of comfort so profound, 

we p a t e n t e d i t . S u r r o u n d i n g yo u 

i n y o u r c a v e r n o u s t e n t a r e f i n e 

linens, carpeted flooring and 

GlampinG, on the scale of beds 

KING LOUIS the XIV 

ar t-ador ned walls. Refresh yourself in your private 

master bathroom, a lavish suite of 5-star amenities. 

Gourmet meals are prepared steps away, not far from 

the full-service spa. And it’s all surrounded by the 

stunning beauty of Montana’s Rocky Mountains in 

rugged Greenough, with sublime 

fly-fishing, horseback riding, and 

hiking. It’s a long way from sleeping 

bags, but it’s not a dream. It’s better. 


STUMP 

Glamping. As in glamorous camping. As in taking in nature’s 

masterpiece known as Greenough, Montana, with all the 

fly-fishing, hiking and horseback riding you can handle. 

And pairing it with the 5-star amenities of gourmet cuisine, 

a full-service spa and a butler. In the 

center of it all is your luxurious tent, 

GlampinG, on the scale of seatinG 

CLUB CHAIR 

a cavernous, canvas-covered oasis complete with fine linens, 

art on the walls, carpeted flooring and The Last Best Bed, 

so supremely comfortable we felt the need to patent it. And 

naturally, your private master bathroom is just steps away. 

No matter where you rest, when 

you’re glamping, you’re sitting pretty. 


Newspaper Specialty Advertising – Poly Bag / Wrapper 

29 . B 

INTERACTIVE MEDIA 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


PA Civil War Trails 





Websites, B-to-B Flash – Services 

32 . C 

Award: 

Entrant: 


Title: 

Credits: 


Organic Grid 

Peter Schafrick Photography 

www.peterschafrick.com 


Maksim Liberman, Programmer 

Peter Schafrick, Photography 

Campaign – Color (any color besides black) 

30 . B 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 


Scales 

Dave Spink, Associate Creative Director/ 

Art Director 

John Gilbdert, Associate Creative Director/ 

Copywriter 


Websites, Consumer Flash – Products 

34 . A 

Award: Gold ADDY® Award 

Entrant: 1 Trick Pony 

Advertiser: Virgin Mobile USA 

Title: Virgin Mobile FreeFest 2009 

Credits: 1 Trick Pony, Agency 



34 . A 

Award: 

Entrant: 


Title: 

Credits: 


1 Trick Pony 

Turner Classic Movies 

TCM Summer Under the Stars 



34 . A 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

Ska Brewing 

Ska Brewing 


Keith Bowman, Sr. Interactive Designer 

Carl Rice, Programmer 


Websites, Consumer Flash – Outlets 

34 . B 

Award: 

Entrant: 


Title: 

Credits: 


The Archer Group 

Wawa 

Hoagiefest 

Todd Miller, CCO 

Brian Feeley, Associate Creative Director 

Bar Hook, Senior Designer 

Brian Williams, Senior Application Developer 

Dave Wallin, Senior Design Technologists 

BethAnn Jordan, Account Director 

Ad Club 09 color:Ad Club color 2/16/09 2:41 PM Page 1 

r u b b e r b a n d . t v 

project management I target marketing 

audio, video, film, graphics, print 

animation & interactive 

S U E R E D M O N D 

executive producer 

sredmond@rubberband.tv I 610.496.4042 


Websites, Consumer HTML/Other – Products 

35 . A 

Award: 

Entrant: 


Title: 

Credits: 


Center City Film & Video/ecity Interactive 

Sprout 

The Good Night Show Website 

Martin Weinberg, Interactive Producer 

David Ferello, Senior Art Director 

Pak Lee, Lead Developer 

Paul Curcio, Flash Development 

Javier Gil Gordillo, Information Architect 

Jim Magbanua, Flash Animation 

Jose Mazariegos, Flash Animation 

Evelyn Capistrano, Creative Director 

Websites, Consumer HTML/Other – Services 

35 . C 

Award: 

Entrant: 


Title: 

Credits: 


Razorfish 

PNC Bank 

Points Calculator 

Bill Horan, Senior Ard Director 

Matt Silberman, Senior Copywriter 

Matt Sutter, Senior Designer 

Ron Wessels, Creative Director II 

Websites, Consumer HTML/Other – Outlets 

35 . B 

Award: 

Entrant: 


Title: 

Credits: 


Razorfish 

PC Magazine (Ziff Davis Media Inc.) 

Paper to Pixels 

Suzanne Fee, Art Director 

Matt Sutter, Senior Designer 

Bryce Gibson, Information Architect 

Dave Giles, Creative Director 

Websites, Consumer HTML/Other – Services 

35 . C 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Peter Arthur Stories 




Jason Marziani, Lead Developer 

Matt Althouse, Interactive Designer 



Online – Banners / Pop-ups / Screensavers 

36 . A 

Award: 

Entrant: 


Title: 

Credits: 


philly.com 

FC Kerbeck 

Expanding In-page Video 300x200 

Gregg Meyer, Interactive Designer 


Online – E-Mails / E-Cards 

36 . B 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

PBS Kids Sprout 

Sprout E-card 



Bobby Juncosa, Technology Lead 

Rob Marshbank, Jr. Designer 

Jared Weinstock, Developer 

Sarah Blair, Group Account Manager 

Online – Micro or Mini Sites 

36 . C 

Award: 

Entrant: 


Title: 

Credits: 


Neo-Pangea 

National Geographic 

The Headshrinker 

Brett Bagenstose, Creative Director 

Aaron Beaucher, Art Director 

Jason Morris, Flash Developer 

Anton Moss, 3D Designer 

Damon Williams, Developer 


36 . C 

Award: 

Entrant: 


Title: 

Credits: 


Neo-Pangea 

National Geographic 

Waking the Mammoth 






36 . C 

Award: 

Entrant: 


Title: 

Credits: 


Neo-Pangea 

Walmart 

Your Zone in 3D 



Dan Short, 3D Designer 



36 . C 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Groundhog Dreams 


Matt Althouse, Interactive designer 

Steve Thompson, ACD/Art Director 

Ryan Blain, Interactive Designer/programmer 

Amanda Soehl, Copywriter 





3 ¢ 

How Can It Be? 

We mail your message for less than 3¢ per home... 

Locally • Regionally • Nationally 

• Valpak • Upscale Publications • New Mover Mailings 

• Direct Mail Campaigns • Internet Services • The BIG Magazine • Digital Signage 

Marquis 

 

marketing 

301 Oxford Valley Road • 103-A • Yardley, PA 19067 

P 215.369.4490 x103 

mseltzer@marquismarketing.com 

www.marquismarketing.com

Online – Online Games 

36 . D 

Award: 

Entrant: 


Title: 

Credits: 


Singularity Design 

Mid-Atlantic Dairy Association 

Operation Dairy 

Local (one metro) – :60 or more 

39 . B 

Award: 

Entrant: 


Title: 

Credits: 


ViaMark Advertising 

Uncle Dave’s Homemade Ice Cream 

Uncle Dave’s Homemade Ice Cream 

Lori McIlwain, Creative Services Director 

Online – Webisodes 

36 . I 

Award: 

Entrant: 


Title: 

Credits: 

RADIO 



Sprint 

Sprint Cup Mobile 

Brian Isely, Director 

Greg Vermette, Senior Editor/Art Director 

Jim Starr, Writer 

Tom Smith, Motion Graphics 

Andrea Bitai, Motion Graphics 

Campaign 

40 . 

Award: 

Entrant: 


Title: 

Credits: 


1 Trick Pony 

Johhny Famous 

Johnny Famous Radio Spots 


Local (one metro) – :30 

39 . A 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Spy/10,000 Spies “Antique Collector” 





Radio Self-Promotion – Single 

43 . A 


Entrant: B101 

Advertiser: B101 

Title: B101 ‘Woodpecker :30’ 

Credits: Michael Bense, Copywriter 

Baker Sound, Production 

Radio Self-Promotion – Single 

43 . A 


Entrant: B101 

Advertiser: B101 

Title: B101 ‘Duck :30’ 

Credits: Michael Bense, Copywriter 

Baker Sound, Production 


TELEVISION 

Local, Single (one DMA) – :30 

44 . B 

Award: 

Entrant: 


Title: 

Credits: 


Aloysius Butler & Clark 

Delaware Division of Public Health/Tobacco 

The Outsider TV 

Michael Cordrey, Account Supervisor 

Craig Brown, Account Executive 

Joe Dawson, Creative Director 

Tom McGivney, Creative Director 

Local – Campaign 

45 . 


Entrant: Red Tettemer 

Advertiser: International Spy Museum 

Title: Spy/Spy in the City (3) 

Credits: Steve Red, Chief Creative Officer 

Todd Taylor, Creative Director / Art Director 




Local, Single (one DMA) – :60 or more 

44 . C 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Spy/10,000 Spies 




Chong Pak, Co-Director 

Eric Weiss, Co-Director 



Patrick Wilson, Composer 

Regional/National TV, Single – Consumer Products 

47 . A 

Award: 

Entrant: 


Title: 

Credits: 


Mangos 

Cannondale Bicycle Corporation 

‘The Good Fight’ (tv) 



Justin Moll, Associate Creative Director 

Charles Smolover, Associate Creative Director 

Lauren Nunnelee, Production Manager 

Jeff Olivo, Account Manager 

Don Hampton, Photographer, Director 

Rob Graham/Shooters Post and Transfer, Post 


“Nielsen Claritas Study Names Most Engaging 

of Philadelphia’s Top Media” 

By Ed Mahlman, Chief Marketing Officer 

The Delaware Valley’s Information and Savings Leaders TM 

Engagement. 

What media engage consumers best? 

What media have more power to engage 

shoppers in ads and commercials? They 

can’t all be the same. 

That’s why advertisers and agencies 

want media to recognize and address the 

real-world impact of: 

••Channel changing 

••DVR and TiVo use 

••Page turning 

••Driving while listening 

••Online ad avoidance 

••Multi-tasking while consuming media 

Communications professionals are 

testing and improving the engagement 

strength of ads and commercials as demonstrated 

in February’s informative Ad 

Club event ….What about the media 

they use? 

Now, a pioneering study by Nielsen 

Claritas answers these questions. Released 

in December, the “Philadelphia 

Cross-Media Engagement Study” was underwritten 

by Philadelphia Media Holdings 

and assessed the engagement power 

of the leading television programs, radio 

stations, websites and newspapers. It was 

independently carried out by the nation’s 

leading media research firm. 

Results 

Nielsen Claritas found that of Philadelphia’s 

leading media: 

• “The Inquirer is one of the best options 

for local advertisers by delivering 

a large portion of the market while 

boasting high advertising engagement 

scores”. 

• “Newspaper remains the most effective 

medium at engaging its audience…. 

The Inquirer and Daily News are the 

drivers behind these scores with both 

scoring two of the highest engagement 

ratings among all competitors” 

(boldface mine). 

• Based on an Index score, with 100 being 

the average for all media studied, 

the Inquirer scored 113 and the Daily 

News achieved 122 … placing them 

squarely as top leaders among local 

TV, radio and newspaper media. 

NOTE: These indices are used to estimate 

the size of engaged audiences and 

identify “Engagement CPMs” to create 

response-oriented media plans. 

We at PMH believe this engagement 

leadership — along with our ability to 

test effectiveness of individual ads, clickthru 

accountability of philly.com and our 

enormous Social Media reach through 

the blogs, Facebook and twitter of our 

journalists — together deliver audiences 

who pay close attention to content and 

our advertising. 

This study is receiving national recognition 

as an important step in measuring 

media ROI. 

For more information contact 

your ad agency or Ed Mahlman 

(emahlman@phillynews.com) or Howard 

Griffin (hgriffin@phillynews.com) at The 

Inquirer, Daily News and philly.com. 

Methodology - A total of 750 phone and online interviews were conducted using a battery of questions — 

addressing noticing of ads, personal connection with the medium, likelihood of purchase of an advertised 

product, “makes my life better”, etc — all aimed at determining consumer engagement.

7th Year! 

‘Greater Philadelphia’s Most Comprehensive Industry News Source’ 

10,000 Circulation, 25,000 readership 

A full-color bi-monthly publication 

Impacts with www.phillyadclub.com 

with more than 350,000 page views per month 

To send news items and feature ideas, email: news@phillyadclub.com 

For web or magazine advertising, email: advertising@phillyadclub.com 

For subscriptions (6 times a year) call 215.477.1993

WOMAN 

PISTOL 

SURVEILLANCE 

NOTHING IS WHAT IT SEEMS. 

SPYMUSEUM.ORG 


SPYMUSEUM.ORG 


SPYMUSEUM.ORG 

Regional/National TV, Single – Consumer Services 

47 . C 

MIXED/MULTIPLE MEDIA 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Weavers 







Consumer, Local 

53 . 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

Spy Museum 

Spy Mixed Media Campaign 





Regional/National TV Campaigns – Consumer Services 

48 . C 

Award: 

Entrant: 


Title: 

Credits: 


BIGSMACK 

Bio Channel 

Bio Channel Image Campaign 

Andy Hann, Creative Director 

Kelly Dials, Executive Producer 

Heidi Erney, Executive Producer 

Chris Magliozzo, Editor 

Bob Schachner, Sound Design 

Max Groff, Graphic Artist 

Jeremy Fernsler, Graphic Artist 


53 . 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

Commonwealth of Pennsylvania 

Peter Arthur Mixed Media Campaign 


Todd Taylor, Creative Director - Photography 


Rachel Timmerman, Creative Media Strategist 


Regional/National TV Campaigns – Consumer Services 

48 . C 

Award: 

Entrant: 


Title: 

Credits: 


PPO&S 

Pennsylvania Insurance Fraud Prevention Authority 

Auto Insurance Fraud TV 

Jeff Miller, Vice President Creative Director 

Karen Gray, Associate Creative Director/Writer 

Joe Knezic, Senior Branding Counsel/Writer 

Tracy Kretz, Senior Art Director 

Virginia Roth, Executive Vice President 

Bill Simone, Director of Photography 



53 . 

Award: 

Entrant: 


Title: 

Credits: 


Brownstein Group 

Asian World Martial Arts 

Asian World Campaign 

Chris Piuggi, Designer 

Brendan McGann, Copywriter 

Kenny Kim, Associate Creaitve Director 

Erik Silverson, Executive Creative Director 

Melinda Ferry, Account Executive 

Jill Losada, Project Manager Supervisor 

Laura DiLello, Associate Public Relations Director 

Laura Van De Pette, Account Executive 

Sarah Way, Assistant Account Executive 

Nancy Logan, Production Manager 

Consumer, Regional / National 

54 . 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

Tween Brands 

Scapenation Mixed Media Campaign 



Steve Thompson, ACD - Art Director 



Ahmad Ajouz, Animator 

Zach Williams, Designer 


1080p 

SHOWS 

BIOGRAPHY 

PRODUCTION 

MOTION 

POSTGRAPHICS 

2 20X40 

STUDIOS 

A&E 

PRODUCTION 

3 SOUND STAGES 

3D 

TRACKING 

COMCAST 

NUTRISYSTEM1080SYSTEM 

4K 

TV 

VFX SERVICE 

PHARMA 

HISTORY CHANNEL 

INTERACTIVE 

WEB 

COMMERCIALS 

AUDIO POST 

ORIGINAL 

HD 

OVER 130 FULLTIME EMPLOYEES 

28 EDIT SUITES 

COMCAST CENTER 

720p 

IDEAS 

PROGRAMMING 

XDCAM 

REDONE C 

SPRINT NEXTEL 

OVER 

10 MIO $ 

EQUIPMENT 

SPOTS 

24P 

CELL A 

CELL A 

24P 

ROTO 

LOCATION 


ADVERTISING FOR THE ARTS & SCIENCES 

Broadcast/Electronic – Interactive 

57 . D 

Award: 

Entrant: 


Title: 

Credits: 


Paragraph 

Delaware College of Art and Design 

Delaware College of Art and Design Website 

Damon Shields, senior designer 



PUBLIC SERVICE 

Collateral – Poster 

62 . E 

Award: 

Entrant: 


Title: 

Credits: 


Mangos 

The Bucks County Workforce Investment Board, Inc. 

180 Youth Poster (Chauncey) 


and Art Director 


Derek Miller, Art Director 

Jennifer Kurowski, Sr. Copywriter 


William Simone, Photographer 

Y OU CAN’T BUY 

A FUTURE ON 

$ 

7.25 AN HOUR. 

turn it around at WIB180.org 

Take Home 

More Than One Award! 

E-mail the Philly Ad Club office 

for additional ADDY awards 

ADDY Best of Awards $100 

ADDY Gold and Silver Awards $75 

Payment by VISA, MASTER CARD or AMEX 

Email office@phillyadclub.com 

No orders will be accepted after May 1, 2010 


THE LIFE YOU WANT 

ISN’T GONNA HAPPEN AT 

AN HOUR. 

you need a real job. a real career. 

and a real future. 180 can hook you up. 

get the info at wib180.org 


62 . E 

Award: 

Entrant: 


Title: 

Credits: 


Mangos 


180 Life you Want Poster 








64 . D 

Award: 

Entrant: 


Title: 

Credits: 


O3 World 

Back On My Feet 

Back On My Feet 

Hilary Sedgwick, Art Director 

Keith Scandone, Marketing Director 

Andrew Regis, Associate Programmer 

$ 

7 . 2 5 


64 . D 


62 . E 

Award: 

Entrant: 


Title: 

Credits: 


Mangos 


180 Youth Poster ( John) 







Award: 

Entrant: 


Title: 

Credits: 


Tierney 

Ready, Willing & Able 

RWA: Philadelphia 

Patrick Hardy, EVP Executive Creative Director 

Tim Singer, Interactive Creative Director 

Kyle Ferino, Designer 

Nicole Goss, Copywriter 

Guy-David Bru, Guy-David Bru 

Travis Tingey, Designer 


62 . E 

Award: 

Entrant: 


Title: 

Credits: 


Mangos 


180 Youth Poster (Sarah) 









64 . D 

Award: 

Entrant: 


Title: 

Credits: 


The Archer Group 

The Farmer & The Chef 

The Farmer & The Chef 

Todd Miller, CCO 

Michael Mayton, Senior Designer 

Bart Hook, Senior Designer 

Daralen Irwin, Account Executive 

Non-Traditional 

66 . 

Award: 

Entrant: 


Title: 

Credits: 


The Marathon Group 

Newark Beth Israel Medical Center Foundation 

Mary Anne’s Life 

Ken Gleason, Creative Director/Copywriter 

Corrie Bradwell, Graphic Designer 

Caitlin Scott, Production Manager 

The Life of Mary Anne 

Fundraising walks are a dime a dozen. We wanted 

The Heart & Sole Walk to be different. To enhance 

the experience of the participants and to reinforce 

the reason they were there, we created and placed 

small signs at evenly spaced intervals all the way 

around the loop that made up the Walk’s route. 

Over the course of the walk, participants learned 

about the life of Mary Anne Ahern, whose children 

had helped to originate the event as a memorial to 

their mom, a heart transplant recipient. 


64 . D 

Award: 

Entrant: 


Title: 

Credits: 


Mangos 


180 Website 






Frank Pearson, Interactive Production Manager 

David Beard, Editor 


IQNection, Web developer 

Campaign – Single Medium Campaign (for categories 62-67) 

68 . A 

Award: 

Entrant: 


Title: 

Credits: 


Mangos 


180 Youth Poster Campaign 








ADVERTISING INDUSTRY SELF-PROMOTION 

Creative Services and Industry Suppliers – Interactive 

69 . F 

Award: 

Entrant: 


Title: 

Credits: 


Neiman Group 

Neiman Group 

Neimangroup.com 

Ryan Katrina, Senior Designer 

Chris Reif, Digital Creative Director 

Caitlin Harris, Copywriter 



69 . F 

Award: 

Entrant: 


Title: 




Singularity Website 



69 . F 

Award: 

Entrant: 


Title: 

Credits: 


Organic Grid 

Organic Grid 

www.organicgrid.com 


Ransom Weaver, Programmer 

Zave Smith, Photography 


69 . F 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

Red Tettemer 

Red Tettemer Website Homepage 






It is now five years since the announcement that 

Philadelphia’s myphl17, owned by the Tribune 

company, would become the largest affiliate (not 

owned and operated by FOX) of the start up network, 

MyNetworkTV. The move ultimately brought 

the highly successful WWE Smackdown 

franchise to the Friday night 

lineup, which until this season, was the 

one beacon of light in the network’s 

prime schedule. 

This past fall, that all changed as My- 

NetworkTV was able to add some of 

the biggest names in prime time to its 

programming line-up. With the addition 

of the popular Law and Order: Criminal 

Intent series on Monday nights, 

Are You Smarter than a Fifth Grader and Deal or 

No Deal on Tuesdays and the drama, The Unit, on 

Wednesdays from 8-10pm, the station continues to 

gain momentum in prime. Myphl17 Vice President 

and General Manager Vince Giannini, couldn’t be 

more pleased with the results. “There’s no doubt 

the business has gone through a heck of a year, but 

between having the rights to broadcast the Phillies, 

and adding shows like Law and Order and The 

Unit to our lineup, we’ve been very fortunate to see 

an upside in viewership in prime and for the station 

as a whole. We are also fortunate to have great 

shows like Two and a Half Men and Family Guy to 

promote our primetime line-up.” 

Since September, Monday prime time 

ratings in the coveted A25-54 demographic 

are up 50% on myphl17. On 

Wednesdays, the action drama, The 

Unit starring Dennis Haysbert and 

Scott Foley, have shown strong progress 

as well, with ratings growing 20% 

for the night. 

“By taking advantage of the popularity 

of established shows like Law and Order, Deal or 

No Deal and The Unit, we’ve been able to recruit 

new viewers to the station.” With the addition of 

Curb Your Enthusiasm and Entourage to the station’s 

line up in the fall of 2010, and the start of a 

new season of Phillies baseball just days away, like 

his hero, Skipper Charlie Manuel, Giannini likes his 

chances for another winning season. 



69 . F 

Award: 

Entrant: 


Title: 

Credits: 


customedialabs 

customedialabs 

customedialabs Website 

Manos Sifakis, President & CEO 

John Magas, Creative Director 

Anastasia Kouriatova, Account Coordinator 

Spyros Angelis, Interactive Developer 

Sotirios Boukouvalas, Interactive Developer 

Megan Bruce, Copywriter 

Maria Delliou, Junior Graphic Designer 

Amanda Kochanasz, Account Coordinator 

Todd Weber, Interactive Producer 

Anthea Mplana, Information Architect 

Georgia Kokkinou, Interactive Developer 

Creative Services and Industry Suppliers – 

Cards / Invitations / Announcements 

69 . J 

Award: 

Entrant: 


Title: 

Credits: 




‘Unplug’ Holiday Card 

Tom McGivney, Creative Director 

Joe Dawson, Creative Director 

Tony Ross, Creative Director 

Paul Stecca, Art Director 

Paul Pomeroy, Director of Marketing 

Bess Denney, Account Supervisor 


69 . F 

Award: 

Entrant: 


Title: 

Credits: 




BG Holiday Microsite 

Emily Ianacone, Senior Designer/Writer 

Ashlie Sembrot, Producer and Project Manager 


David Looby, Digital Producer 

Ben Rosenbach, Web Developer 


69 . F 

Award: 

Entrant: 


Title: 

Credits: 


O3 World 

O3 World 

See O3 Run 

Mike Gadsby, Creative Director 

Keith Scandone, Marketing Director 

Hilary Sedgwick, Art Director 

Brandon Gray, Interactive Art Director 

Ad Club or Marketing Club 

70 . 

Award: 

Entrant: 


Title: 

Credits: 


NFL Films 

Philly Ad Club 

ADDY Award Open 

Mark Christy, Director 

Brian Murray, Director of Photography 

Dave Stiles, Editor 

Paul Pizzica, Sound Design 

Lisa Cavallaro, Project Manager 

Rick Angeli, Executive Producer 

Liz Leafey, Producer 

Nanzi Wang, Visual Effects 

Rich Hunt, Visual Effects 

Jim Eyles, Visual Effects 


Ad Club or Marketing Club 

70 . 

Award: 

Entrant: 


Title: 

Credits: 


Blue Visual Effects 


2009 ADDY Award Opening Video 

Blue Visual Effects, Company 

Howard McCabe, Creative Director 

Jennifer Schelkopf, Executive Producer 

Curt Saeui, Animator / Designer 

Jeremy Quayhackx, Senior Editor 

Pete Rydberg, Sound Designer 

Campaign – Mixed / Multiple Media Campaign 

(for categories 69-70) 

71 . B 


Entrant: 1 Trick Pony 

Advertiser: 1 Trick Pony 

Title: Alcoholidays Self Promo 2009 

Credits: 1 Trick Pony, Agency 

Being on-emotion, for more 

engaging commercials: 

“It’s not enough anymore to be on message, more 

importantly, creative has to be on emotion,” 

Dan Hill, Philly Ad Club presentation, 2/04/10. 

“And that means having the right emotion at the 

right time on behalf of the right strategy to connect 

with your audience. If you do that, you move 

toward engagement. You move from just having 

talking points to having feeling points.” 

Dan Hill is author of Emotionomics, a book on 

how to apply sensory and emotional based research 

in creating more engaging commercials 

… because, as Dan says: “emotions have a central 

role in our decision making process and how we 

respond to advertising.” 

“I have been combining the breakthroughs in 

brain science with facial coding, because doing 

this gives me a chance to do something that no 

one thought was possible, to scientifically quantify 

peoples’ engagement and emotional response … to 

assist a creative person in hitting the right emotions 

and at the right time.” 

Science Meets Creative 

… proven findings to increase commercial ROI by as much as 8 times! 

OMD Study, for more 

engaging commercials: 

“A highly acclaimed study conducted in 2007 

by OMD, NY shows that engagement is the 

root to all successful advertising,” Dan Hill, 

Philly Ad Club presentation, 2/04/10. 

“The study showed that engaging commercials 

provide 8 times the ROI than non-engaging 

commercials, and that emotion is the root to 

all engagement. So it’s not that emotions are 

peripheral or nice to have, they are as real and 

as important as you could possibly have in the 

realm of advertising.” 

“By understanding the benefits of Facial Coding, 

copywriters, account managers, and clients 

can discover the fundamentals of incorporating 

emotion into commercials that will add significant 

impact and result in more successful advertising.” 

Go to www.engagingcommercials.com for more detail. 

Source: Dan Hill, President of Sensory Logic, Minneapolis, MN, celebrated author, and world-renowned Facial Coding researcher. 

Understanding emotional 

drive, for more engaging 

commercials: 

“In researching purchasing habits, it has been 

found that consumers don’t always make decisions 

for the ‘reasons they state’ but more for 

the ‘real reasons’ that are subconscious and 

driven by emotion,” Dan Hill, Philly Ad Club 

presentation, 2/04/10. 

“Emotions are very clearly written on everyone’s 

face. Charles Darwin was the first scientist who 

took emotions seriously. He theorized in 1872, 

that these emotions must have an adaptive advantage 

for us, otherwise they would have been 

weaned away over the centuries.” 

“In 1967, Paul Ekman, a noted Oakland, CA psychologist 

confirmed that all people express emotions 

through amazingly similar facial expressions. 

He did this by studying an isolated culture in New 

Guinea. Thus, proving that facial expressions are 

the closest thing we have to a universal language.” 

Made Possible By: 


ELEMENTS OF ADVERTISING 

Logo 

72 . 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

TuB Gin 

TuB Gin 


Todd Taylor, Creative Director / Art Director 

Cindy Boyer, Sr. Copywriter 


KNOW WHAT? 

Mediocrity sucks. That’s what we say. Because at BLUE (visual 

effects), we’ve never really been satisfied with the status quo, with 

delivering work that fails to push the envelope. That’s just not how 

we work. 

With every new project, we dive in head first. We blaze a new trail, 

and try to disturb the peace along the way whenever it’s possible. 

We push each other and every project and all of our clients to the 

outer limits of possibility and beyond. 

That’s just how we do it. 

Originally founded in 1999 as a broadcast design and editorial 

house, Blue has since evolved into a full-service post-production, 

audio and design studio. Our endless list of capabilities includes 

editorial and finishing, motion graphics design, animation, visual 

effects and full service audio production. And our facilities even 

boast an on-site studio space with a 2-wall hard cyc. 

From Discovery Channel to Spike TV, from Travel Channel to 

Comcast, we’re committed to pushing brands forward and creating 

experiences that engage, excite and ultimately make people sit up 

and take notice. 

We are outcasts by design. We take no quarter. 

We never compromise. 

We’re Blue. 

Logo 

72 . 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Green Aisle Grocery Logo 



Logo 

72 . 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

Potenza Restaurant 

Potenza 



Ford Haegle, Creative Director 


?how much is 

your time worth? 

FIND WHAT YOU ARE SEARCHING FOR 

IT PAYS TO NETWORK 

blueplateminds.com 610 240 9001 


lue_ad_1.pdf 2/19/10 4:28:13 PM 

C 

M 

Y 

CM 

MY 

CY 

CMY 

K

Illustration – Single 

73 . A 

Award: 

Entrant: 


Title: 

Credits: 



Infragistics 

His Name is Gort 

Kenny Kim, Associate Creative Director 

Brendan McGann, Writer 


Dani Louchheim, Account Director 

Matt Pfluger, Account Director 

Joe Weinlick, SVP, Chief Brand Strategist 

Jill Losada, Project Management Supervisor 

Phil Edelstein, Strategist 


73 . A 

Award: 

Entrant: 


Title: 

Credits: 



Infragistics 

The Power of a Killer App 










73 . A 

Award: 

Entrant: 


Title: 

Credits: 


The Marathon Group 

The College of New Jersey 

Autism 

T.A. Hahn, Sr. Art Director 

Richard Tuschman, Illustrator 

Rebecca Goetz, Art Director 

Photography – Campaign 

74 . D 


73 . A 

Award: 

Entrant: 


Title: 

Credits: 



Infragisitcs 

Realize Your Potential 









Award: 

Entrant: 


Title: 

Credits: 


Masterminds 

Battleship New Jersey 

Meet The Heroes Behind The Heroes 

R.T. Herwig, ACD 

Chris Holland, AD/Illustrator 

Michael Spain Smith, Photographer 


A balanced view of creative salaries. 

In today’s challenging economy, ensuring you have a fair and balanced overview 

of creative salaries may be the advantage you need to stay ahead of the 

competition. The Creative Group contacts over 15,000 hiring managers across 

North America each week – giving us a uniquely balanced perspective on hiring 

trends and salaries for about 100 creative, marketing and web positions. 

Call today for your FREE 2010 Salary Guide. 

Philadelphia • 215.568.9410 

1735 Market St., 25th Floor 

© 2010 The Creative Group. An Equal Opportunity Employer. 0909-7010 

creativegroup.com

Animation or Special Effects – Video or Film 

75 . A 

Award: 

Entrant: 


Title: 

Credits: 


DIVE 

The Weinstein Company 

‘The Road’ 

Mark O. Forker, Visual Effects Supervisor 

Andy Williams, Executive Producer 

Phillip Moses, VFX Producer 

Ed Mendez, Compositing Supervisor 

Tim Bowman, Compositor 

Ryan Leonard, Compositor 

Anton Moss, Compositor 

Kevin Fanning, Digital Effects Artist 

Jeremy Fernsler, Digital Effects Artist 

Nick Juschyschyn, Integration Specialist 

Mark Wawrzenski, VFX Editor 

John-Michael Trojan, Facilities Manager 


75 . A 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

Neat Company 

Abominable Paper Monster 


Todd Taylor, Creative Director - Photography / 

Music 





Kelly Amatangelo, Account Executive 


75 . A 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 

Tween Brands 

Scapenation/Anthem 




Patrick de Caumette, Composer 



Shooters Post & Transfer is a creative driven post production 

house located in Old City Philadelphia. Our facility is equipped 

with the latest technology and staffed by an unparalleled team of 

creative artists. We provide services for the advertising, broadcast 

and motion picture industries. Our unique approach has lead to the 

growth of a national client base. 

In addition, Shooters Post & Transfer creates branded content 

for advertisers and networks. Recently picked-up for an 8th 

season, Shooters’ developed and produces the Food Network’s 

“Dinner: Impossible” and also has several shows in various forms of 

development. 

Shooters is home to a VFX and film finishing company, DIVE 

(www.the-dive.net) which has worked on more than 50 feature 

films including Cormac McCarthy’s “The Road” starring Viggo 

Mortensen and Charlize Theron. The film, which was released this 

fall, was recently nominated for the Visual Effects Society’s Best 

Supporting Visual Effects in a Feature Film. 

Shooters’ capabilities span the entire production process. Our 

expertise includes film transfer and color correction, dailies, 

digital cinema mastering, motion graphic design, visual effects, 

compositing, animation; sound design, editorial and mixing; 

editorial and post production finishing. We offer these services in 

SD, HD, 2K, 4k, Optimized RED workflow and Viper. We also offer 

crewing services in RED, Viper, 35mm, 16 mm, HD and SD. 


Animation or Special Effects – Internet 

75 . B 

Award: 

Entrant: 


Title: 

Credits: 


Well Fed Interactive Design Studio 

Run Shoe Store 

Run Shoe Store Preloader 

Wick Vipond, Partner, Account Director 

Ty Burrowbridge, Partner, Creative Director 


75 . B 

Award: 

Entrant: 


Title: 

Credits: 


Neo-Pangea 

SanDisk 

Sansa Rotators 



Chad Briggs, 3D Designer 


75 . B 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Groundhog Dreams Stop Action 



Amanda Soehl, Copywriter 


Todd Taylor, CD/Music 



10,000 circulation/25,000 estimated readership 

For information and subscriptions: news@phillyadclub.com 

® 

Learn about 

the talent behind the winning entries 

in AD NEWS’ May 2010 issue 


Sound – Music with Lyrics 

76 . B 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Peter Arthur - music & lyrics 


Todd Taylor, Creative Director/composer/ 

songwriter 

Matt Lanzdorf, Creative Director 

?how much is 

your time worth? 

FIND WHAT YOU ARE SEARCHING FOR 

Cinematography 

77 . 

Award: 

Entrant: 


Title: 

Credits: 


NFL Films 


ADDY Award Open 

Mark Christy, Director 

Brian Murray, Director of Photography 

Rick Angeli, Executive Producer 

Liz Leafey, Producer 

Lisa Cavallaro, Project Manager 

Chris Pepperman, Colorist 

Nanzi Wang, Visual Effects 

Rich Hunt, Visual Effects 

Jim Eyles, Visual Effects 

IT PAYS TO NETWORK 

blueplateminds.com 610 240 9001 


Cinematography 

77 . 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Peter Arthur - Cinematography 




Jim Bartlemeo, Director 


Matt Lanzdorf, Creative Director 



LOCAL ONLY CATEGORIES 

TV Spots by Budget (based on total production cost) – 

Less than $25,000 

79 . A 

Award: 

Entrant: 


Title: 

Credits: 


Red Tettemer 


Spy/Spy in the City (TV) 






We’re worth finding. 

www.serif-design.com 


TV Spots by Budget (based on total production cost) – 

Less than $25,000 

79 . A 

Award: 

Entrant: 


Title: 

Credits: 


Browne Advertising 

Henderson Hyundai Superstore 

Buck Henderson - Pilates 

Patrick Browne, Creative Director 

Martin Canellakis, Copy Writer 

Multi-Cultural Categories 

(Culturally Targeted Advertising) – Television 

80 . J 

Award: 

Entrant: 


Title: 

Credits: 



Dr. Miracles 

Dr. Miracles 

Don Klein, Creative Director 

Ron Laskodi, Director 

Joy Marx, Producer 

Ollie Johnson, Executive Producer 

Brian Marks, Executive Producer 

Bill Burke, Director of Photography 

Take Home 

More Than One Award! 

E-mail the Philly Ad Club office 

for additional ADDY awards 

ADDY Best of Awards $100 

ADDY Gold and Silver Awards $75 

Payment by VISA, MASTER CARD or AMEX 

Email office@phillyadclub.com 

No orders will be accepted after May 1, 2010 


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THE ADDY 2010 WINNERS BOOK - Philly Ad Club

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