PRIME Lingo Fact Sheet - Nielsen

IntroducIng PrIMe lIngo
we are the american consumer.
Use Scarborough to Analyze Our Shopping, Media and Lifestyle Behaviors.

Speak the same language as
your target audience with PRIME Lingo.
IntroducIng PrIMe lIngo
In order to be successful, you need to know the Lingo. From understanding
the dialect of the local auto dealership to translating advertising investments into new business,
PRIME Lingo is your tool for business success. PRIME Lingo helps you unlock the power of Scarborough’s
local, regional and national consumer shopping, media, demographic and lifestyle data.
Intuitive and Analytically Powerful
Increase your efficiency and ability to leverage Scarborough insights
with PRIME Lingo’s user-friendly interface and simplified features
without sacrificing the ability to perform in-depth analytics.
PRIME Lingo is a web-based software platform. As such, you can
use it anywhere you have Internet access. Also, it automatically
uploads the latest data releases so you no longer need to
download your data.
Adaptable for All Skill Levels:
Given that PRIME Lingo features apps for beginner, intermediate,
and advanced users, your entire team will be able to benefit from
Scarborough insights. Media professionals, such as sales management
and research directors, can better empower their sales staff
with Scarborough data using PRIME Lingo.
PRIME Lingo features:*
• A web-based interface accessed via a
unique login at www.myprimelingo.com.
• A GO! Guide to help first-time or novice
users access the insights they need.
• Graphing functions to help quickly output
data insights into an understandable format.
• Information sharing features to promote collaboration among
multiple users at a single company and improve efficiency.
• 24/7 customer support & training with a team of specialized
trainers who are versed in PRIME Lingo and Scarborough
data applications.
• Access to all Scarborough studies plus special segmentations
and other research products.
Using PRIME Lingo, marketers and media
professionals can:*
• Profile consumer shopping patterns, including product consumption,
planned purchases, amount spent on products, and local retail
brand analysis. These insights
can inform local media planning,
buying and selling, and strategic
brand marketing.
• Trend consumer behaviors from
media audiences to shopping and
lifestyle shifts.
• Evaluate pre-calculated means and
median reports to show the value
of an audience or consumer segment.
myprimelingo.com
lingo@scarborough.com
• Create reach/frequency analyses for local media outlets,
broadcast television viewing, radio listening, newspaper
reading and mall media exposure.
• Analyze newspaper audiences (online, in print, and combined
print/online audience).
• Examine various key demographic groups, such as Hispanics,
African-Americans, younger adults, working moms, and Baby Boomers.
• Conduct trade area analysis via customized aggregations of zip
codes to inform regional marketing and planning strategies.
• Rank media outlets according to market coverage, demographic
reach or other consumer targets, such as new car shoppers.
• Examine consumer behaviors such as fandom of sports teams and
leagues across the nation or in attendance at local events. This
information informs sponsorship and event marketing strategies as
well as sports fan development.
• Compare and contrast local markets to each other and against
national averages.
• Develop multi-media plans for specific advertising/marketing targets.
info@scarborough.com
646-654-8400
scarborough.com
*Most applications are
currently available with
the balance being added
on a regular basis.
Scarborough data is high-quality,
and PRIME Lingo matches that quality
You can rely on PRIME Lingo software to deliver the level of
quality you expect from Scarborough.
Contacts:
Contact your Scarborough Representative for more information
or email us at lingo@scarborough.com.
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