3. Compensation Film - Displaybank
3. Compensation Film - Displaybank
3. Compensation Film - Displaybank
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1. Overview<br />
1.1. Research Objectives<br />
Report Tile: Polarizer & Optical <strong>Film</strong>s<br />
Date: 2009.06<br />
Polarizer is a key part in LCD panel and its market shows a rapid growth as a large-size LCD panel market rapidly grows.<br />
Polarizer makers competed against each other and increased their production capacity in order to correspond to the increasing<br />
LCD panel demand. Moreover, new polarizer makers emerged in Korean and Taiwan to make the competition in the polarizer<br />
market more severe. Accordingly, polarizer price has been declining average of 30 to 50% annually. <strong>Film</strong>s like polarizer are<br />
designed by application sizes that their production cost are largely reduced upon the production volume and such characteristic<br />
can possibly have an effect on the polarizer price. The issue here is that there is a limit to reduce price by improving a process<br />
yield of the polarizer. Moreover, prices of films that compose the polarizer rarely changed for the past three years.<br />
In other words, the polarizer makers’ operating profit remained the same due to four disheartening factors including large-scale<br />
investment, rapid price decline, pressure of raw material price, and demand market shrinkage due to an economic slump. Last Q4<br />
especially showed a vicious circle of global economic recession, demand market shrinkage, panel makers’ production cut, and<br />
shipment decrease. Such phenomenon hurt Taiwanese panel makers badly. This report targets to analyze effects of Taiwanese<br />
panel makers’ slowed result and Korean panel makers’ good fights on the polarizer market.<br />
Moreover, polarizer plays a key role in adjusting LCD display product requirement (contrast ratio, brightness, and etc.) since it<br />
directly adjusts light source. In order to regulate such optical requirements, applying high specifications on various sub-film used<br />
in polarizer. Along with a hard fighting of the panel market, the polarizer market also suffers double from a price pressure by price<br />
decline and insecure sub-film supply factor of panel makers. Also, full HD market expands to require various performances from<br />
the related polarizer. Hence, the future polarizer market is expected to undergo lots of change.<br />
In a situation like this, <strong>Displaybank</strong> collected and analyzed market forecast, production line status by maker, supply chain, and<br />
price trend of the polarizer from 2008 to 201<strong>3.</strong> <strong>Displaybank</strong> attempts to provide an insight in a correspondence of the polarizer<br />
market after 2008 through a market industry analysis of key sub-films including TAC film, PVA film, PET protection film, release<br />
film, anti-reflective film, and compensation film.<br />
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