Indonesian Paint & Coatings Market - Growth Consulting - Frost ...

Economy Industry 33
Indonesian Paint Market: Decorative Paint MArket Value
By Competitor Market Share (Indonesia), 2008
Others 27%
Mowilex 4-5%
Akzo (ICI)
25-26%
Jotun 2%
Danapaints
1-2%
Avian 10%
Pacific Paints 5-6%
Nippon 26-28%
Source: Frost & Sullivan
include expansion of output by paint
manufacturers, consolidation of smaller
players, higher quality and diversification
of product functionalities, growing
awareness of green products and the
growth of ‘Point Of Sale Tinting’
(POST).within the decorative paint
market include expansion of output
by paint manufacturers, consolidation
of smaller players, higher quality and
diversification of product functionalities,
growing awareness of green products and
the growth of ‘Point Of Sale Tinting’
(POST).
POST, although currently still a
relatively small segment, is projected
to witness high growth in the coming
years compared to the traditional route
of ready mix. Growth rate of tinting in
Indonesia is high, as this is a relatively new
distribution route. The larger prominent
paint manufacturers are already laying
their foundations through the addition
of tinting machines in the market, in an
effort to block out future competition via
this channel. POST predominantly applies
to premium segment products. Low tier
products are not sold via this route, as the
cost involved is too high. POST products
are typically 10% higher in cost than the
typical ready mix products. Approximately
20% of sales in the premium category are
via POST tinting.
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This article was authored by: Sheila
Senathirajah, Program Manager, Chemicals
& Material Asia Pacific, Frost & Sullivan.
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JUNE 2010 | ASIAN TIGERS INVESTOR REPORT