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Measuring Community
Investment
We use the London Benchmarking Group
(LBG) methodology to measure and
benchmark our community involvement.
The LBG captures all of the data relating
to our community investments and also
allows us to put a dollar figure on our
time, cash and in-kind donations to
community groups.
This year we have started using Credit
360, an online system developed by
an external organisation that allows our
employees to capture and report their
community activities throughout the
year. In FY10, our employees contributed
close to 11,500 volunteering hours and
$3.2 million in community involvement.
Value of community involvement
FY10
FY09
FY08
$1.7m
$3.2m
$3.4m
The number of hours invested by our
employees has significantly increased,
from 4,800 hours in FY09.
Hours employees contributed
to community activities
FY10
FY09 4,800
FY08 3,500
11,469
This was driven by a desire to use
teambuilding activities as an opportunity
to volunteer in the community. Conversely,
there has been a decrease in the dollar
amount invested in the community.
This anomaly is primarily due to the
spike caused by the Victorian bushfires
in February 2009. This tragedy saw
an additional $555,000 contributed
to the community.
In FY11 we will explore opportunities
to form a strong, long-term national
partnership with an appropriate
not-for-profit organisation with links
to grassroots communities.
0.0000002166.666748 4333.333496 6500.000244 8666.666992 10833.333740
FY09
hours employees
contributed
to community
activities FY10
4,800 >>> 11,469 hrs
FY09
44 % >>>
employees who
volunteered
during
stockland
time FY10
62 %
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5
Stockland Corporate Responsibility & Sustainability Report June 2010
69