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CASE STUDY
Retail Shareholder research
Our investors
We are committed to effectively
• How should we communicate with our
54 Stockland Corporate Responsibility & Sustainability Report June 2010 communicating with all our stakeholders.
retail shareholders?
Our retail shareholders are a key group
– Despite the vast majority having
of stakeholders for whom targeted and
access to the internet, 80 per
effective communication can significantly
cent preferred to receive printed
impact their investment choices.
communications in the mail rather
To better understand if our retail
than electronically.
shareholders are satisfied with our
• Are retail shareholders satisfied with the
communication methods, such as our
updated corporate reports, particularly
Shareholder Review, we conducted
the Shareholder Review?
research in April 2009.
– 73 per cent of shareholders recalled
The results of the research led to
receiving the Shareholder Review,
improvements to the content and
– 81 per cent of those shareholders
the format of our Shareholder
who recall the report read or
Review and website in June 2009.
skimmed the report,
To find out if these changes were well
– 98 per cent of retail shareholders
received we undertook quantitative
rated the Shareholder Review
research in October 2009. Shareholders
positively and it achieved a high
were invited to participate in a 13-minute
overall satisfaction score of
Computer Assisted Telephone Interview. A
7.33 out of 10.
total of 400 interviews were completed and To keep on top of these insights, we will
69 per cent of retail shareholders contacted revise our communications strategy at
were willing to participate in the research. least every three years. This will help
The survey findings allowed us to answer us to capture changes to our ‘typical’
the following questions:
shareholder demographic and will ensure
•
that our communications continue to be
Are retail shareholders satisfied with
useful for our target groups.
Stockland’s communication?
– Overall satisfaction of retail
shareholders with communications
Stockland Shareholder Review 2009
from Stockland was high: 7.9 out
of 10,
– 90 per cent of retail shareholders
felt the frequency of our
communications was appropriate.
Investor relations
We have over 50,000 securityholders in
Australia and overseas. We aim to ensure
that securityholders are kept well-informed
of all major developments and business
events that are likely to materially affect
our operations and financial standing and
the market price of our securities. A copy
of our policy on our communication to
securityholders is provided in our Annual
Report and is available on our website
in accordance with Principle 6 of the
ASX Corporate Governance Principles
and Recommendations.
We provide securityholders with
information through our annual and half
year financial reports and announcements
of market-sensitive and other information,
results and analyst presentations. These
documents are lodged with the ASX and
are available electronically on our website
at www.stockland.com.au. In addition,
the annual and half year financial report
is made available to all securityholders.
Securityholders are encouraged to
engage with senior management and our
Board of Directors at our Annual General
Meeting. Copies of addresses by the
Chairman and Managing Director and the
minutes of the Annual General Meeting are
also lodged with the ASX and are available
electronically on our website.
In addition, we communicate with the
investment community via regular
group and one-on-one management
meetings with institutional investors and
analysts, site visits, presentations by
senior management and by participating
in domestic and offshore investor
conferences and roadshows. Group
briefings are webcast over the internet
and telecast.