CITY CENTER DOHA - Promontorio
CITY CENTER DOHA - Promontorio
CITY CENTER DOHA - Promontorio
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<strong>CITY</strong> <strong>CENTER</strong><br />
<strong>DOHA</strong><br />
West Bay (Doha), Qatar, 2012 – 2014<br />
RETAIL AND MIXED-USE<br />
Location West Bay (Doha), Qatar<br />
Developer Al Faisal Holding<br />
Partner Architects GHD (Exterior Façade Design and Project Coordination)<br />
Programme ID shopping centre renovation of public areas<br />
GBA 300,000 sq.m (38,000 public areas)<br />
GLA 120,000 sq.m<br />
Shops 300<br />
Parking 1,600<br />
Estimated Investment QAR 200m<br />
Project Status 2012 (concept design) – 2014 (estimated completion)<br />
Entry court<br />
West square<br />
Central square<br />
WC<br />
Central square<br />
www.promontorio.net
137.48 m2<br />
123.71 m 2<br />
92.70 m 2<br />
<strong>CITY</strong> <strong>CENTER</strong> <strong>DOHA</strong><br />
West Bay (Doha), Qatar, 2012 – 2014<br />
Water piazzetta<br />
139.05 m2 347.75 m 2<br />
Level 0 Level 1<br />
Level 2 Level 3<br />
www.promontorio.net
<strong>CITY</strong> <strong>CENTER</strong> <strong>DOHA</strong><br />
West Bay (Doha), Qatar, 2012 – 2014<br />
Wood piazzetta<br />
Main mall travelators<br />
Main mall skylight<br />
By far the best retail location in the city<br />
of Doha, CCD (City Center Doha) was<br />
planned in the early 1990s, by business<br />
entrepreneur and visionary, H.E. Sheikh<br />
Faisal Bin Qassim Al Thani, when the<br />
West Bay —Doha’s business centre— was<br />
virtually non-existent. It inaugurated in<br />
2001, and has since remained Qatar’s<br />
leading shopping destination.<br />
However, anticipating the emergence of<br />
newer and larger shopping centres in the<br />
region, PROMONTORIO was invited<br />
to develop an in-depth Interior Design<br />
renovation and brand reinforcement<br />
project, whilst preserving CCD’s powerful<br />
identity amongst Qataris.<br />
The challenging brief called for an increase<br />
of rents and shops sales revenues, an<br />
intensification of the shopping experience,<br />
expansion of GLA (Gross Leasing Area),<br />
raising footfall and extending visiting time.<br />
The project includes the renovation of<br />
the existing Main Mall and Squares, in<br />
addition to the creation of an entire New<br />
Mall with a series of smaller piazzas<br />
catered for a more high-end segment,<br />
connected by skywalk to Qatar Convention<br />
Centre and adjoining the new 5-star<br />
hotels Marriott Courtyard & Renaissance,<br />
Shangri-la and Merweb Grand City Centre.<br />
The proposed concept subtly evokes the<br />
History and Traditions of Qatar for the<br />
Main Mall and Squares resorting to images<br />
of Bedouin culture, of the Desert, of<br />
Falconry, and of the Oasis. For the New<br />
Mall, which will have an entirely new<br />
tenant-mix, the 5 elements (Wood, Fire,<br />
Earth, Metal and Water) were chosen to<br />
coincide with the 5 piazzas, differentiated<br />
both by shape (Round, Square, Rombo,<br />
Oval, Triangle), and by the use of<br />
correlated colours, materials and patterns,<br />
creating a unique identity in each.<br />
www.promontorio.net