Tourism Sector Performance Report for Q3 2011 - Singapore ...

5/1/2012
TOURISM SECTOR PERFORMANCE
HIGHLIGHTS
1. Tourism Receipts
• Tourism Receipts (TR) for Quarter Three (Q3) 2011 were estimated at S$6
billion, registering a 12% year-on-year growth.
• All TR components for Q3 2011 saw year-on-year growth.
2. International Visitor Arrivals
• International Visitor Arrivals (IVA) for Q3 2011 stood at close to 3.5 million,
representing a 15% year-on-year growth.
3. Hotel Industry
• Gazetted hotel room revenue for Q3 2011 came in at an estimated S$0.7
billion, representing an 18% year-on-year growth.
• Robust performance in Average Room Rate (ARR) and Average Occupancy Rate
(AOR) resulted in a 16% growth in Revenue Per Available Room (RevPAR).
Note to Editors:
This quarterly report provides a summary of key statistics on tourism receipts, international
visitor arrivals and gazetted hotels. The analysis in this report is based on data from a variety of
sources, including Disembarkation/Embarkation cards, the Overseas Visitors Survey (OVS) and
the monthly hotel returns from gazetted hotels. Data derived from the OVS are subject to
sampling error. Users are advised to exercise discretion when drawing any conclusions or
inferences, or taking any action, based on the data.
A downloadable version of this report is also available at:
http://app.stb.gov.sg/asp/new/new02a.asp?id=3
Monthly International Visitor Arrival and Hotel statistics are available at:
https://app.stb.gov.sg/asp/tou/tou02.asp#VS

1. Tourism Receipts
QUARTER THREE 2011 PERFORMANCE 1
Tourism Receipts (TR) for Quarter Three (Q3) 2011 were estimated at S$6 billion, registering a
12% year-on-year growth. All TR components saw year-on-year growth.
Tourism Receipts by Major Components, Q3 2011
Tourism Receipts: S$6 billion (+12% vs Q3 2010)
% Change
vs 2010
% Share
19%
Shopping
1,188
20%
13%
Accommodation
1,114
19%
17%
Food & Beverage
585
10%
9%
Sightseeing & Entertainment
(including Gaming)
1,448
24%
7%
Other TR Components
1,591
27%
S$ Millions - 500 1,000 1,500 2,000
Source: Disembarkation/Embarkation Cards and Overseas Visitor Survey
- Sightseeing & Entertainment includes entrance fees to attractions and nightspots, expenditure on day-tours, leisure events and entertainment at the Integrated Resorts.
- Other TR components include expenditure on airfares, port taxes, local transportation, business, medical, education and trans it visitors.
Chart 1: Tourism Receipts by Major Components, Q3 2011
Excluding Sightseeing & Entertainment expenditure, Indonesia (S$781 million), P R China (S$603
million), Australia (S$296 million), India (S$296 million) and Japan (S$232 million) were
Singapore’s top five TR generating markets for Q3 2011.
All top 10 markets registered year-on-year growth in Q3, except USA (-14%) which saw a
continuing decline in business traffic. India (+41%) was the top growth market in terms of TR,
boosted by a strong increase in business traffic in Q3. Significant TR increases were also
registered for Japan (36%), Philippines (34%) and P R China (31%), primarily due to an increase
in leisure traffic and shopping expenditure.
Tourism Receipts by Major Components, Top 10 Markets, Q3 2011
Tourism Receipts: S$6 billion (+12% vs Q3 2010)
% Change
vs 2010
Shopping Accommodation Food & Beverage Other TR Components
2011 TR*
(S$ mil)
13%
Overall
27%
25%
13%
36%
4,477
6%
Indonesia
28%
17%
9%
46%
781
31%
P R China
53%
14%
7%
25%
603
1%
Australia
18%
23%
13%
46%
296
41%
India
19%
35%
17%
30%
296
36%
Japan
17%
30%
13%
40%
232
14%
Malaysia
29%
27%
10%
34%
220
34%
Philippines
21%
35%
17%
27%
201
-14%
USA
8%
40%
20%
31%
164
6%
UK
10%
26%
15%
49%
153
6%
Hong Kong SAR
18%
32%
18%
32%
148
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Expenditure is estimated from Overseas Visitor Survey.
Other TR components include expenditure on airfares, port taxes, local transportation, business, medical, education and transit visitors.
*Sightseeing & entertainment has been excluded in the country analysis due to commercial sensitivity of information.
Chart 2: Tourism Receipts by Major Components, Top 10 Markets, Q3 2011

1. Tourism Receipts
JANUARY TO SEPTEMBER 2011 PERFORMANCE 1
Tourism Receipts (TR) for January to September 2011 were estimated at S$17 billion,
registering a 22% year-on-year growth.
% Change
vs 2010
Tourism Receipts by Major Components, January-September 2011
Tourism Receipts: S$17 billion (+22% vs Jan-Sep 2010)
Q1 Q2 Q3
% Share
13%
Shopping
1,043
1,048
1,188
20%
21%
Accommodation
1,034
1,081
1,114
19%
21%
Food & Beverage
546
544
585
10%
56%
Sightseeing & Entertainment
(including Gaming)
1,344
1,283
1,448
25%
6%
Other TR Components
1,360
1,360
1,591
26%
S$ Millions - 1,000 2,000 3,000 4,000 5,000
Source: Disembarkation/Embarkation Cards and Overseas Visitor Survey
- Sightseeing & Entertainment includes entrance fees to attractions and nightspots, expenditure on day-tours, leisure events and entertainment at the Integrated Resorts.
- Other TR components include expenditure on airfares, port taxes, local transportation, business, medical, education and trans it visitors.
Chart 3: Tourism Receipts by Major Components, January-September 2011
Excluding Sightseeing & Entertainment expenditure, Indonesia (S$2,114 million), P R China
(S$1,579 million), Australia (S$818 million), India (S$808 million) and Malaysia (S$635 million)
were Singapore’s top five TR generating markets for January to September 2011.
Tourism Receipts by Major Components, Top 10 Markets, January to September 2011
Tourism Receipts: S$17 billion (+22% vs Jan-Sep 2010)
% Change
vs 2010
Shopping Accommodation Food & Beverage Other TR Components
2011 TR*
(S$ mil)
13%
Overall
26%
26%
13%
35%
12,495
8%
Indonesia
30%
16%
9%
45%
2,114
28%
P R China
50%
17%
8%
25%
1,579
8%
Australia
17%
25%
14%
43%
818
20%
India
22%
32%
15%
30%
808
19%
Malaysia
31%
25%
11%
33%
635
39%
Philippines
23%
36%
19%
23%
628
30%
Japan
17%
31%
13%
39%
589
-3%
USA
10%
40%
19%
30%
478
14%
Hong Kong SAR
16%
34%
18%
31%
430
8%
Thailand
23%
36%
16%
25%
425
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Expenditure is estimated from Overseas Visitor Survey.
Other TR components include expenditure on airfares, port taxes, local transportation, business, medical, education and transit visitors.
*Sightseeing & entertainment has been excluded in the country analysis due to commercial sensitivity of information.
Chart 4: Tourism Receipts by Major Components, Top 10 Markets, January-September 2011
Asia’s share of TR continues to grow, as western markets such as USA and UK, affected by poor
economic conditions, showed a decline in their respective shares of TR.
1
All Tourism Receipts estimates are correct as at 12 December 2011.

IVA
2. International Visitor Arrivals
QUARTER THREE 2011 PERFORMANCE
International Visitor Arrivals (IVA) for Q3 stood at close to 3.5 million, representing a 15% yearon-year
growth. IVA for July 2011 was the highest ever recorded thus far for any single month.
August and September have the highest recorded IVA for the respective months.
1,400,000
1,200,000
1,000,000
800,000
International Visitor Arrivals, January to September 2011
Jan-Sep 2011: 9.8 million (+15% vs Jan-Sep 2010)
JANUARY TO SEPTMBER
2011 PERFORMANCE
• IVA: over 9.8 million
(+15%)
600,000
400,000
200,000
-
JAN FEB MAR APR MAY JUN JUL AUG SEP
IVA 2011 1,055,908 990,107 1,071,916 1,103,065 1,054,018 1,079,959 1,273,846 1,178,429 1,033,608
IVA 2010 908,495 857,387 928,903 939,013 946,676 951,032 1,095,047 996,899 947,585
% Change 16% 15% 15% 17% 11% 14% 16% 18% 9%
Chart 5: International Visitor Arrivals, January-September 2011
JANUARY TO SEPTEMBER 2011 PERFORMANCE
Indonesia (1,925,000), P R China (1,230,000), Malaysia (817,000), Australia (717,000) and India
(641,000) were Singapore's top five international visitor-generating markets for the period of
January to September 2011 2 . These markets accounted for 54% of total IVA for the period.
P R China (+39%) and the Philippines (+30%) registered the highest percentage growth out of
the top 15 markets for the period of January to September 2011.
International Visitor Arrivals, Top 15 Markets, January to September 2011
% Chg vs. 10 Jan-Sep 2011: 9.8 million (+15% vs Jan-Sep 2010)
+14 Indonesia
1,925
+39 P R China
1,230
+13
+10
+6
Malaysia
Australia
India
817
717
641
+30
+23
+25
+16
+6
-3
+14
+3
+25
+4
Philippines
Japan
Hong Kong SAR
Thailand
USA
UK
South Korea
Vietnam
Taiwan
Germany
505
475
366
351
331
330
319
259
190
157
'000s
0 500 1000 1500 2000 2500
Source: Disembarkation/Embarkation cards
Chart 6: International Visitor Arrivals, Top 15 Markets, January-September 2011
2
Statistics on top international visitor-generating markets for Q3 can be found here: https://app.stb.gov.sg/asp/tou/tou0201.asp

3. Hotel Industry
QUARTER THREE 2011 PERFORMANCE
Gazetted hotel room revenue for Q3 2011 came in at an estimated S$0.7 billion, representing
an 18% year-on-year growth.
July 2011 posted a record high AOR as IVA reached an all-time peak. With continued increase
in IVA as a result of F1 and the accompanying events of the Grand Prix Season Singapore among
others, September 2011 registered the highest REVPAR ever recorded.
2011 2010
ARR
($)
AOR
(%)
RevPAR
($)
ARR
($)
AOR
(%)
RevPAR
($)
January 227 82 187 189 81 153
February 229 83 190 200 80 161
March 240 87 208 206 89 182
April 239 86 205 213 86 183
May 244 85 207 214 87 185
June 250 88 221 222 89 197
July 245 94 229 215 88 190
August 239 85 203 225 83 186
September 271 87 235 243 81 197
Table 1: ARR, AOR & RevPAR, January to September 2010 & 2011
QUARTER THREE 2011 PERFORMANCE – ACROSS HOTEL TIERS
Average Room Rate (ARR 3 ) stood at S$251 in Q3 2011, a year-on-year increase of 11%. Room
rates for all hotel tiers increased, with the Upscale tier posting the highest growth rate at 11%.
Average Occupancy Rate (AOR 4 ) reached 88% in Q3 2011.
JANUARY TO
SEPTEMBER 2011
PERFORMANCE
• Gazetted hotel
room revenue:
S$1.9 billion
(+31%)
• Highest AOR: July
• Highest ARR and
RevPAR:
September
Robust performance in ARR and AOR resulted in a 16% growth in Revenue Per Available Room
(RevPAR 5 ), which stood at S$222 in Q3 2011. The Upscale tier was the top performer in terms
of RevPAR growth.
Q3 2011
ARR AOR RevPAR
$ %∆ % %∆ $ %∆
OVERALL 251 11% 88 4% pt 222 16%
LUXURY 404 9% 82 4% pt 330 15%
UPSCALE 282 11% 90 7% pt 255 20%
MID-TIER 191 8% 88 1% pt 168 9%
ECONOMY 112 3% 86 0% pt 97 2%
Table 2: ARR, AOR and RevPAR, Q3 2011
3
Standard AOR = [Gross lettings (Room Nights) / Available room nights] x 100
4
Standard AOR = [Gross lettings (Room Nights) / Available room nights] x 100
5
RevPAR = AOR x ARR

Note:
The hotel tiering system is a reference system developed by the Singapore Tourism Board (STB) to categorise the
different hotels in Singapore into tiers based on a combination of factors that include average room rates, location
and product characteristics.
Figures for the hotel industry are preliminary estimates, based on returns as at 26 November 2011. The current
hotel tiers published are based on the hotels’ performance in 2010. The response rate across the tiers may vary.
Luxury - Includes hotels in the luxury segment and are predominantly in prime locations and/or in historical
buildings
Upscale - Includes hotels in the upscale segment and are generally in prime locations or hotels with boutique
positioning in prime or distinctive locations
Mid-Tier - Includes hotels in the mid-tier segment and are primarily located in prime commercial zones or
immediately outlying areas
Economy - Includes hotels in the budget segment and are generally located in outlying areas

For more information, please contact:
Siti Nurhidayati (Ms)
Communications Division
Singapore Tourism Board
Tel: +65 6831 3416
Email: siti_nurhidayati@stb.gov.sg
Or the STB Media Hotline at +65 9011 2071