Readership - Worcester Telegram & Gazette

Effective January 2012
COMMISSIONS & TERMS OF PAYMENT
• Retail rates are non-commissionable.
• Payment is due upon receipt of invoice.
• Payment must accompany all new accounts
until credit is established.
• Advertiser and agency shall be jointly and
severally liable for such monies as are due
and payable to the Telegram & Gazette for
advertising ordered by the agency.
• MasterCard, Discover, American Express
and Visa accepted.
POLICY – ALL CLASSIFICATIONS
• All copy, illustrations and artwork, is subject
to approval by the publisher.
• Publisher reserves the right to reject or
revise objectionable copy.
• Publisher retains the right to decide under
which classification advertising will be
charged.
• The word “Advertisement” must be printed
above each column on any advertisement
resembling news matter.
• Position requests are honored as make-up
permits but no specific page or section is
guaranteed. No allowance will be given if
position “requests” cannot be honored.
• All composition by the Telegram & Gazette
remains its property and shall not be
reproduced in any way for use in other
publications without the prior written
consent of the Telegram & Gazette.
• An extra charge will be made when an
advertiser changes the copy after the
advertisement has been set, or when
unusual layout or copy produces additional
expense in preparing the advertisements.
• Advertisements on order, cancelled after
processing prior to publication date and not
rescheduled within 30 days, will be billed at
the current composition rate.
• Ads exceeding 19 inches in depth,
broadsheet and 10 inches in depth, tabloid,
will be floated in the full depth and charged
21 and 12 inches respectively.
• Purchased space is for the exclusive use of
the individual customer. Space can not be
used for brokering or include any other
business without pre-approval by the
Telegram & Gazette at applicable rates.
CLAIMS FOR ERRORS OR OMISSIONS
• The Telegram & Gazette shall not be liable
for failure to publish an ad, or for
typographical errors in publication, except to
the extent of the cost of the ad for the first
day’s insertion. Adjustment for errors may be
limited to the cost of the portion of the ad
printed in error.
• Any claims in regard to the size of an
advertisement, the rate charged or the
content should be presented in writing within
sixty days (60) after receipt of invoicing.
These claims should be sent to:
Attn: Susan E. Burtchell
Advertising Director
Worcester Telegram & Gazette
P.O. Box 15012
Worcester, MA 01615-0012
• Any claims presented after the sixty-day
period will not be honored or considered.
CONTRACT REGULATIONS
• The Telegram & Gazette may revise its
contract advertising rates, rebates, discounts
or specifications at any time without notice.
The advertiser may cancel a contract, without
adjustment charges, at any date on which new
and higher rates become effective.
• Contract rates cover only advertising relating to
the advertiser’s regular business. The
advertiser cannot transfer the contract, or any
of its privileges, in whole or in part, to any other
person or concern.
• In the event that the advertiser is unable to
fulfill their annual contract, they will be short-
rated back to the level that is consistent with
space used. If space/volume exceeds the
contract level, the publisher will rebate up one
level at the end of the contract year.
• If the advertiser discontinues a contract before
its expiration and a rate adjustment is
necessary, the rate will revert to the rate for the
proper space and/or frequency bracket used.
• The open rate will be charged in the absence
of a contract.
• A contract may be cancelled by the publisher
for any breach of its terms or conditions by the
advertiser.
• Failure to publish and distribute any issue or
issues of the Telegram & Gazette shall not
constitute a breach of contract.
• Space used in the Sunday or Daily paper at
the repeat rate applies toward fulfillment of
bulk space contracts.
• Divisional contracts working off master contract
rates must have corresponding effective dates.
• Failure by the publisher to enforce any of the
specifications of a contract shall not constitute
a waiver of such specifications.
• Contracts which have expired 45 days or more
past expiration date will be invoiced at the
earned rate.
1/1/2012 V1