Readership - Worcester Telegram & Gazette

Effective January 2012
Readership
The Telegram & Gazette is the most powerful advertising medium in Central Massachusetts. According to the 2009 Scarborough Survey it has more than
triple the market penetration of any other daily or Sunday newspaper in Worcester County. Consider these additional facts:
• In just one week the Telegram & Gazette and telegram.com reach 352,000 adults.
Source: Scarborough Research, 2009,, Release 2.
Worcester Telegram & Gazette
ADVERTISING RATES &
SPECIFICATIONS
Effective January 1, 2011
PERSONNEL
Publisher
Bruce Gaultney
508-793-9111
bgaultney@telegram.com
Advertising Director
Susan E. Burtchell
508-793-9296
sburtchell@telegram.com
Classified Dept. Manager
Edward J. Bauer
508-793-9359
ebauer@telegram.com
Self-Service Sales Manager
Mary L. Brytowski
508-793-9130
mbrytowski@telegram.com
Automotive Manager
Robert A. Kusz
508-793-9211
rkusz@telegram.com
Sales Manager Retail
Jacqueline Phelps
508-793-9157
jphelps@telegram.com
Sales Specialty/Event Sales Mgr.
Jane Sheppard
508-793-9208
jsheppard@telegram.com
Retail Dept. Manager
Liz Colletta
508-793-9219
ecolletta@telegram.comcom
Digital Sales Manager
Jim Clarke
508-793-9459
James.clarke@telegram.com
Sales Operation Manager
Jay Valencourt
508-793-9205
jvalencourt@telegram.com
On-Line Sales Manager
Steven Gates
508-793-9424
sgates@telegram.com
Adv. Production Manager
Gary Barth
508-793-9438
gbarth@telegram.com
Director of Marketing & Research
Averil Capers
508-793-9483
acapers@telegram.comcom
Digital Sales Manager
Andrea Mendes
508-793-9462
Andrea.Mendes@telegram.com
1/1/2012 V1

Effective January 2012
Telegram.com
Telegram.com is the premier
newspaper website in Central
Massachusetts reaching more
than 800,000 unique visitors
each month.
Telegram.com traffic
Average monthly unique visitors,
2010: 800,000
Total Visitors monthly,
2010: 1.62 million
Average daily visitors:
2010: 53,260
Source: Omniture reporting based on an
average of the past 12 month time
period.
ADVERTISING SERVICES
CREATIVE SERVICES
Available upon request.
MARKET RESEARCH
We can provide you with valuable information
to plan your advertising and merchandising
strategies.
Materials available include: demographics,
shopping habits, newspaper readership and
site location analysis. Contact your sales
representative or Sales Service at 508-793-
9200 for assistance.
TEARSHEETS
The Telegram & Gazette will furnish 1
tearsheet at no charge. There will be a charge
of $1.00 for each additional tearsheet. We
reserve the right to replace paper tearsheets
with electronic tearsheets.
DUPLICATE INVOICES AND
AFFIDAVITS
Are available for purchase.
The charge is $10.00 each.
MECHANICAL
SPECIFICATIONS
6 columns, 11 picas wide with 9 points
between columns.
1 column = 1.833”
2 column = 3.792”
3 column = 5.750”
4 column = 7.708
708”
5 column = 9.667”
6 column = 11.625”
Page makeup size 11.625” wide x 21”
deep.
Double Truck makeup size 23.5” wide x
21” deep.
Inches charged full depth: column 21
inches; page 126 inches; double truck 273
inches.
Ads should measure at least 1 inch in
depth for each column in width.
Classified ads should measure at least ½
inch in depth for each column in width.
1/1/2012 V1

Effective January 2012
COMMISSIONS & TERMS OF PAYMENT
• Retail rates are non-commissionable.
• Payment is due upon receipt of invoice.
• Payment must accompany all new accounts
until credit is established.
• Advertiser and agency shall be jointly and
severally liable for such monies as are due
and payable to the Telegram & Gazette for
advertising ordered by the agency.
• MasterCard, Discover, American Express
and Visa accepted.
POLICY – ALL CLASSIFICATIONS
• All copy, illustrations and artwork, is subject
to approval by the publisher.
• Publisher reserves the right to reject or
revise objectionable copy.
• Publisher retains the right to decide under
which classification advertising will be
charged.
• The word “Advertisement” must be printed
above each column on any advertisement
resembling news matter.
• Position requests are honored as make-up
permits but no specific page or section is
guaranteed. No allowance will be given if
position “requests” cannot be honored.
• All composition by the Telegram & Gazette
remains its property and shall not be
reproduced in any way for use in other
publications without the prior written
consent of the Telegram & Gazette.
• An extra charge will be made when an
advertiser changes the copy after the
advertisement has been set, or when
unusual layout or copy produces additional
expense in preparing the advertisements.
• Advertisements on order, cancelled after
processing prior to publication date and not
rescheduled within 30 days, will be billed at
the current composition rate.
• Ads exceeding 19 inches in depth,
broadsheet and 10 inches in depth, tabloid,
will be floated in the full depth and charged
21 and 12 inches respectively.
• Purchased space is for the exclusive use of
the individual customer. Space can not be
used for brokering or include any other
business without pre-approval by the
Telegram & Gazette at applicable rates.
CLAIMS FOR ERRORS OR OMISSIONS
• The Telegram & Gazette shall not be liable
for failure to publish an ad, or for
typographical errors in publication, except to
the extent of the cost of the ad for the first
day’s insertion. Adjustment for errors may be
limited to the cost of the portion of the ad
printed in error.
• Any claims in regard to the size of an
advertisement, the rate charged or the
content should be presented in writing within
sixty days (60) after receipt of invoicing.
These claims should be sent to:
Attn: Susan E. Burtchell
Advertising Director
Worcester Telegram & Gazette
P.O. Box 15012
Worcester, MA 01615-0012
• Any claims presented after the sixty-day
period will not be honored or considered.
CONTRACT REGULATIONS
• The Telegram & Gazette may revise its
contract advertising rates, rebates, discounts
or specifications at any time without notice.
The advertiser may cancel a contract, without
adjustment charges, at any date on which new
and higher rates become effective.
• Contract rates cover only advertising relating to
the advertiser’s regular business. The
advertiser cannot transfer the contract, or any
of its privileges, in whole or in part, to any other
person or concern.
• In the event that the advertiser is unable to
fulfill their annual contract, they will be short-
rated back to the level that is consistent with
space used. If space/volume exceeds the
contract level, the publisher will rebate up one
level at the end of the contract year.
• If the advertiser discontinues a contract before
its expiration and a rate adjustment is
necessary, the rate will revert to the rate for the
proper space and/or frequency bracket used.
• The open rate will be charged in the absence
of a contract.
• A contract may be cancelled by the publisher
for any breach of its terms or conditions by the
advertiser.
• Failure to publish and distribute any issue or
issues of the Telegram & Gazette shall not
constitute a breach of contract.
• Space used in the Sunday or Daily paper at
the repeat rate applies toward fulfillment of
bulk space contracts.
• Divisional contracts working off master contract
rates must have corresponding effective dates.
• Failure by the publisher to enforce any of the
specifications of a contract shall not constitute
a waiver of such specifications.
• Contracts which have expired 45 days or more
past expiration date will be invoiced at the
earned rate.
1/1/2012 V1

Effective January 2012
COLOR ADS
• First time color advertisers must send us
materials in advance so we may test the
delivery process and the reproduction
quality.
• Color as viewed on a monitor or output from
a color printer will not accurately represent
the same color printed on newsprint. Do
not rely on monitor display or color printer
as an accurate representation of correct
color.
• To order Technical Guidelines and Color
Guide,contact your sales representative or
call the Advertising Dept. at 508-793-9200.
The technical guidelines contain samples
on newsprint.
AD DELIVERY & ELECTRONIC AD DELIVERY:
If you are sending complete display ads to the
Telegram & Gazette, there are two very efficient,
easy-to-use electronic delivery services available.
Completed ad PDF files electronically transmitted
through FastChannel or AdSend is the preferred
method of ad submission. Only Adobe Acrobat
PDF files are accepted through these services.
1. FastChannel – call 1-866-321-FAST for
information, or visit their website at:
www.fastchannel.com THIS IS A FREE
SERVICE.
2. AP AdSEND – call 1-800-2AD-SEND for
information or visit their website at
www.adsend.com T&G site code MA-WOT.
In special cases, we can accept completed
PDF ads (first time account). You can discuss
this and the alternatives with your sales
representative.
A link on our website has been provided for
instructions on electronic ad submission:
www.telegram.com/static/mediakit/index.html and
www.telegram.com/static/mediakit/techgd/index.html
ACCEPTED SOFTWARE APPLICATIONS:
Adobe PDF with the fonts embedded is the preferred
method of ad submission.
Multi-Ad Creator, Quark Xpress, Adobe Acrobat 4-7,
Adobe Creative Suite CS (In Design, Photoshop,
Illustrator), Freehand). We do not accept Microsoft
Publisher or PageMaker files.
ACCEPTED IMAGE FILE FORMATS:
We prefer images to be at least 150 dpi for
newspaper and 300 dpi for magazine. Files with the
following extensions: .PDF, .EPS, .TIF, .JPG,.
.GIF, and .BMP formats are generally a lower
resolution than needed. Images from websites are
72 dpi and not acceptable for print. There are sites
that have high resolution images with user ID and
password information required. Ask your sales rep
about these sites. We can also investigate access
for you.
EMAILING IMAGES AND ADS:
1. A completed ad in PDF format can be sent via Ad
Delivery services listed above.
2. Logos, photos and images can be placed on disc
or emailed to your sales representative – 2mb
limit on e-mail attachments.
3. Images can be downloaded from a customer
supplied FTP site, with user ID and password
information.
SPECIAL CIRCUMSTANCE ADS ON DISC:
• Disks can be formatted for MAC or PC.
• CD, or DVD discs can be submitted.
• The most recent printout of the index and ads on
the disk MUST be provided with the disk.
• Disk files can only be processed if ALL screen
fonts, printer fonts and high-resolution images are
included.
• All embedded fonts in EPS image must be
included.
• Include contact name and phone number in case
of production issues that need to be resolved.
• A complete T&G order must accompany each file
and/or ad.
Call the Advertising Dept. at 508-793-9200
for further details and assistance.
1/1/2012 V1