BOARD OF DIRECTORS MEETING January 26 ... - Waterfront BIA

THE WATERFRONT BIA (WBIA)
BOARD OF DIRECTORS MEETING
January 26, 2012
ATTENDEES:
Carol Jolly, Waterfront BIA
Cindi Vanden Heuvel, Mariposa Cruises
Craig Somers, CitySightSeeing
Dermot McKeown, Radisson Admiral Hotel
Helder Melo, Harbourfront Centre
Henry Byres, City BIA Office
Kathi Bonner, Brookfield/Queens Quay Terminal
Kevin Currie, Wheel Excitement, Chairman
Nancy Gavin, Redpath Sugar
Shey Clark, Great Lakes Schooner
REGRETS:
Blair Keetch, PawsWay
Christina Medeiros, Maple Leaf Quay
Rosie Middleton, Briarlane
MEETING RECORDER: Lynn Haderlein, Waterfront BIA
1. MEETING CALL TO ORDER – Shey Clarke
Shey formally introduced Kathi Bonner as our new board member from Brookfield/Queens Quay
Terminal.
Shey called the meeting to order and asked any members at the meeting if they wished to
declare a conflict of interest. Nancy Gavin declared a conflict of interest with respect to the
discussion on the Redpath Toronto Waterfront Festival and the proposed new logo.
2. APPROVAL OF THE MINUTES OF December 8 electronically distributed to the Board.
SHEY CLARKE ASKED FOR A MOTION TO APPROVE the Minutes of December 8, 2011 as
presented.
MOTION TO APPROVE: Nancy Gavin
SECONDED: Cindi Vanden Heuvel
APPROVED: Unanimous
CARRIED
Queen’s Quay Terminal, South Atrium, 207 Queens Quay West, P.O. Box 100, Toronto, ON M5J 1A7 T 416-596-9821 F 647-343-5653 www.waterfrontbia.com

3. FINANCIALS to the year-end December 31, 2011 (unaudited) – Dermot McKeown
• Statement of Revenue and Expenses…we are in the black…on budget…on target. No
significant variances. Good budgeting and good management along with $90,000
allocated for our reserve.
• Dermot expressed a well done to Carol and the WBIA staff.
SHEY CLARKE ASKED FOR A MOTION TO APPROVE the as yet unaudited financials as
at December 31, 2011
MOTION TO APPROVE: Dermot McKeown
SECONDED: Helder Melo
APPROVED: Unanimous
CARRIED
Shey asked if there were any updates as to WBIA receipt of first payment of 2012 levy. Carol
said anticipated date was February but even in view of a City strike or lockout we had $33,000 in
cash at the end of 2011. If our levy is held up, we could access our Reserve – for emergency
purposes only. Carol advised that the City’s BIA office could be down to one manager for all 72
BIAs.
4. EXECUTIVE COMMITTEE UPDATE – Kevin Currie
Queens Quay Revitalization - Carol and Kevin met with the Economic Development at the City
which included several representatives of other key departments as well as Waterfront Toronto
in connection with our “ask” for getting the message out at Tourism Toronto/Toronto
Hydro/311/TTC customer service with up to date information on how to get to us. Gardiner
signage could be a possibility as a pre-cursor as to what is needed for the Pan Am Games.
Waterfront Toronto will have a link set up with construction updates. Mapping – Tourist
Services at the City. Unfortunately TTC did not attend the meeting. Economic impact
information from businesses in May/June is important for Mike Williams. Suggestion that our e-
newsletter, The Ripple may be used for Queens Quay construction updates.
RTWF Logo Change – suggested logo submitted by WEFE distributed electronically to the
Board. Shey asked that a motion to approve the logo as presented on behalf of WEFE. WEFE
have advised that they do not plan to franchise the festival and the use of Toronto will be
included in all messaging including advertising, promotion and publicity.
KEVIN CURRIE ASKED FOR A MOTION TO APPROVE the logo change as presented at
the meeting.
MOTION TO APPROVE: Cindi Vanden Heuvel
SECONDED: Kathi Bonner
APPROVED: Unanimous
CARRIED
Queen’s Quay Terminal, South Atrium, 207 Queens Quay West, P.O. Box 100, Toronto, ON M5J 1A7 T 416-596-9821 F 647-343-5653 www.waterfrontbia.com

WEFE Board Membership – As per our Sponsorship Agreement with WEFE the following
motion was proposed:
KEVIN CURRIE ASKED FOR A MOTION TO APPROVE Carol Jolly’s appointment to the
WEFE Board during the term of the WBIA sponsorship of the Redpath Toronto Waterfront
Festival in 2012.
MOTION TO APPROVE: Cindi Vanden Heuvel
SECONDED: Dermot McKeown
APPROVED: Unanimous
CARRIED
5. EVENTS UPDATE – Shey Clark/Carol Jolly
Shey advised that Carol will do the updates as she is most current with information.
Carol expressed thanks to Redpath for their generous sponsorship in 2011 of our 4 significant
events creating a sponsor value of $200,000.
Due to this success, we were able to secure sponsorship of 3 of our signature events in 2012
through Brookfield Properties/Queens Quay Terminal. Thanks were extended to Kathi Bonner
and Brookfield.
Winterfest – very successful event. The Santa Cruise patron count went up by 80%. Great
feedback by media; 2010 was 38 million impressions and 2011 was 137 million impressions.
Inside front cover of The Toronto Sun and CP24 coverage. Peter Ashworth, our publicist, has
been a great addition to the WBIA team. Cindi reported on behalf of Mariposa stating it was
successful and a learning curve on popular days and time. Queens Quay Terminal were a little
disappointed in terminal traffic. The puppet shows didn’t quite have the impact that QQT
anticipate and scheduling didn’t sync with cruise traffic. QQT planning a ‘pep talk’ with tenants
with a view to the marketing and try to get them motivated to participate in future events.
Family Day in 2012 – fully programmed by the partners, Harbourfront Centre, Queens Quay
Terminal, PawsWay and Westin/Radisson who are cross promoting: Westin with HFC and
Radisson with the Museum of Inuit Art. During Winterfest, Westin had included our information
in their advertising in the Montreal Gazette giving us a broader reach to the Montreal/Ottawa
readers.
TTC Posters – TABIA has now reached a new agreement with Pattison Outdoor who have the
contract at TTC taking over from CBS Outdoor. Pricing has increased from $1,500 to approx.
$3,000 per event which is still a good deal on a $10,000 buy.
Victoria Day – in the past a pirate/treasure hunt theme on 1 day during the Victoria Day
weekend. Although we were unable to obtain cash sponsorship, we were able to secure contra
for partners’ participation which allowed us to use same for the Photo Contest throughout the
summer.
Queen’s Quay Terminal, South Atrium, 207 Queens Quay West, P.O. Box 100, Toronto, ON M5J 1A7 T 416-596-9821 F 647-343-5653 www.waterfrontbia.com

Doors Open will replace the Victoria Day event – weekend of May 26 & 27, hours 10 am to 5
pm, featuring local ‘ships of character’, Tall Ships, all of the Mariposa fleet who are celebrating
their 25 th anniversary and other WBIA members. Overall attendance usually exceeds 250,000.
Ships will be in regular service during the event so disclaimer information important as to ship
availability as well as having the ships located within close walking distance so another who may
be in the harbour would be available for a tour. Coordinating with Harbourfront Centre as to
positioning along the dock wall. Craig Weekes and Karen Hardinge have met to discuss.
Waterfront Bus Shuttle
Meeting being held week of January 30 to discuss graphic design for Waterfront Bus Shuttle
2012 with current partners, Ontario Place, Radisson Admiral, The Westin Harbour Castle,
Queens Quay Terminal and St. Lawrence Market BIA. Potential soft launch weekends at Doors
Open and full launch 7 days/week at the Redpath Waterfront Festival Toronto on June 21.
6. AMBASSADOR PROGRAM – Carol Jolly
The Plan/Job Description had been sent electronically to the Board. Carol reviewed the plan to
hire four ambassadors who will also be semi-professional singers and will perform a cappella
songs of the Beach Boys on a regular basis and as needed for special events & member
launches. Downtown Yonge program uses university students who conduct walking tours but
otherwise remain static at a specially constructed “hut” and distribute material. Both the
Sheridan College Musical-Theatre Department and an established entertainment agency were
consulted. A casting director & musical arranger will be hired. Working in groups of 2 or 4, our
ambassadors’ primary responsibility will be to greet and advise the public. They will work days,
Thursday through Monday to capture the weekend traffic. Discussion as to training, uniforms,
launch of program and communications (iPads were suggested but expense prohibitive).
Discussion also as to partners such as Tourism Toronto and Waterfront Toronto to expand the
program.
7. AREA PLANNING COMMITTEE – Kevin Currie
Area Planning met with Waterfront Toronto on January 24 to review latest matrix and plan from
Eastern Construction based on our previous meeting request re adjustments in construction to
reflect peak season at the Waterfront. Waterfront Toronto is hopeful that City strike or lockout
will not take place and construction will move ahead as planned. Discussion on access lane on
Southbound side as well as fencing and work sequencing. Hydro has been refining priorities in
connection with their budget issues. Waterfront Toronto has been in talks regarding keep
Queens Quay at the top of mind. Hydro must go first in work due to connections with are
affected by sewer work. Much of this discussed at the subsequent Economic Development
meeting with Mike Williams and other City officials. Michelle Noble of Waterfront Toronto
indicated that there will be a major news conference & public meeting held around March 1.
The Construction Liaison Committee is meeting on February 1 that will include Queens Quay
stakeholders. Carol Jolly will sit on the committee on behalf of the WBIA.
Discussion as to letter to Province (Chan) and Federal (Chow) as to what may be available in
support from them. Would JCP funding be helpful for staffing. Letter to be drafted by Carol and
Kevin.
Queen’s Quay Terminal, South Atrium, 207 Queens Quay West, P.O. Box 100, Toronto, ON M5J 1A7 T 416-596-9821 F 647-343-5653 www.waterfrontbia.com

8. EXPANSION UPDATE - Carol Jolly/Kevin Currie
In our outreach to Expansion Committee Members, we received a communication from Corus
who do not see themselves as a tourist attraction and although supportive of BIAs in general did
not see the benefits for them in supporting our expansion at this time. Their levy is substantial
(the largest in the Waterfront). Their strategy is to wait form a BIA in the East Bayfront
committed to a partnership with the Waterfront BIA.
Following a discussion as to the support we can expect from existing expansion committee and
our outreach capabilities in the proposed expansion area as well as what resources we can
commit over a short period of time to ensure the success of an this expansion along with
counsel from the City BIA Office, the following motion was proposed:
KEVIN CURRIE ASKED FOR A MOTION TO RECOMMEND WITHDRAWAL OF OUR
CURRENT EXPANSION PLAN FROM THE TABLE.
MOTION TO APPROVE: Helder Melo
SECONDED: Dermot McKeown
APPROVED: Unanimous
CARRIED
9. CHARITY VILLAGE ONLINE LEARNING – Carol Jolly
Carol reviewed the program available online from Charity Village for Boards That Work from an
interest point of view. While board members did express interest in signing up for the online
course, it was decided to table for a future meeting.
10. OTHER BUSINESS
No further business.
11. SCHEDULE OF MEETINGS TO JUNE 2012
Board of Directors – 9:00-10:30 a.m.
Thursday, February 9 – Maple Leaf Quay, 2 nd Floor Party Room
Thursday, March 8 – Maple Leaf Quay, 2 nd Floor *** CHANGE DUE TO MARCH BREAK ***
Thursday, April 12 – Maple Leaf Quay, 2 nd Floor Party Room
Thursday, May 10 – Maple Leaf Quay, 2 nd Floor Party Room
Thursday, June 14 – Maple Leaf Quay, 2 nd Floor Party Room
Area Planning Committee – 1:00-2:30 p.m.
Tuesday, March 6 – Maple Leaf Quay, 2 nd Floor *** CHANGE DUE TO MARCH BREAK ***
Tuesday, April 10 – Maple Leaf Quay, 2 nd Floor Party Room
Tuesday, May 8 – Maple Leaf Quay, 2 nd Floor Party Room
Tuesday, June 12 – Maple Leaf Quay, 2 nd Floor Party Room
Queen’s Quay Terminal, South Atrium, 207 Queens Quay West, P.O. Box 100, Toronto, ON M5J 1A7 T 416-596-9821 F 647-343-5653 www.waterfrontbia.com

Event Committee – 9:00-10:30 a.m.
Location: Maple Leaf Quay, 2 nd Floor Party Room
Wednesday, February 15
Wednesday, March 21
Wednesday, April 18
Wednesday, May 16
Wednesday, June 20
Upcoming Events
FAMILY DAY: Monday, February 20, 2012
THERE BEING NO FURTHER BUSINESS THE MEETING WAS ADJOURNED.
________________________________________ _______________________________
KEVIN CURRIE
DATE:
Queen’s Quay Terminal, South Atrium, 207 Queens Quay West, P.O. Box 100, Toronto, ON M5J 1A7 T 416-596-9821 F 647-343-5653 www.waterfrontbia.com