SMART CITY TEL AVIV

SMART
CITY
TEL AVIV
TEL AVIV NONSTOP CITY

TABLE OF
CONTENTS:
Greetings from the Mayor Mr. Ron Huldai 5
Tel Aviv - The Smart City 6
Engagement Projects
> Residents Club and City Card
> Public Participation
> Mobile - Digi-Tel App
> WiFi
> Pupils Engagement
> Community Centers Engagement
> Social Media
> Open Data
> Open City Archive
> iView (GIS)
> Online Municipal Services
> The Concept
Additional Projects
> Eco
> Community and Entrepreneurship
> Traffic and Parking
> Security and Emergency
> Startup City
Measuring the implementation of
Smart City Principles in Tel Aviv
Partners
> Motorola
> TSG
> Microsoft
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26
37
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GREETINGS
FROM
THE MAYOR
Shalom!
Tel Aviv-Yafo is known as Israel's "Nonstop City".
The vibrant atmosphere never stops; the nightlife and
culinary scene never stop; culture never stops; 24 hours
a day, Tel Aviv is an active metropolis, bursting with
energy and creativity.
In such a city, the challenges never stop either. In
recent years, the Municipality has created many smart
practices to deal with such challenges: from sanitation
to education, data management to culture management;
Tel Aviv-Yafo's goal is to constantly be a smarter city -
or more simply, a better city. In the booklet you are
holding you will find a few examples of a wide range
of such practices.
Looking forward to hosting you soon in our Smart and
Nonstop City!
Photo: ChameleonsEye
Ron Huldai
Mayor of Tel Aviv-Yafo
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TEL AVIV -
THE SMART CITY
Tel Aviv, the Nonstop City, considers engagement a key
value in implementing Smart City principles. It actively
involves residents in the urban experience and urban
development, while emphasizing engagement in decisionmaking
processes and wisdom of the crowd as a means
for smart municipal management in the new age.
The city persistently acts to create a climate that facilitates
the formation of collaborations between residents,
business establishments, third sector organizations
and the Municipality, while making use of cutting-edge
technologies that enable learning, creativity and sharing
to achieve social and economic prosperity.
The technological and social tools available to the city enable
better use of information and communication technologies
to streamline the management of existing resources, save
energy costs, provide improved service, enhance the quality
of life, and fulfill the 'sustainable city' concept.
The Smart City is managed according to the objectives
defined in the "City's Vision":
1. A City for All its Residents
Promoting Tel Aviv as an appealing city to live in for
residents of all ages, characterized by quality education,
equal opportunities, pluralism and communal solidarity.
Key points: > An appealing city to live in
> A city for a lifetime
> Quality and egalitarian education
> Equal opportunities and bridging
social gaps
> Strengthening the sense of community
> Fostering pluralism
2. Resident-Oriented Government
Resident-oriented municipal government - that is
increasingly efficient and collaborative, with a high degree
of autonomy in managing its internal municipal affairs,
yet collaborates with nearby local authorities in matters
that cross municipal boundaries.
Key points: > A client-focused municipality
> Resident engagement
> An autonomous city
> Metropolitan collaboration
3. An Appealing Urban Environment
Developing an appealing urban environment - a city
that is open to renewal, but at the same time preserves
its architectural-design heritage; that strikes a balance
between and integrates the built fabric and open spaces;
that maintains a prudent mix of land uses; that acts to
reduce environmental hazards and promotes an efficient,
sustainable and multi-means transit system.
Key points: > A balance between the preservation
of existing fabrics and hi-rise
construction
> A prudent mix of uses
> A highly developed public domain
> Return to the city street
> A city wide open to the sea
> An efficient, multi-means and
sustainable transit system
> Improved environmental quality
4. A Financial and Cultural Center
Maintaining and reinforcing Tel Aviv's standing as a
metropolitan and national financial and cultural center,
while allocating resources to improve the quality of city life.
Key points: > Metropolitan & national financial center
> A cultural capital that caters to everyone
> A hub of higher learning
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SMART
GOVERNMENT
MAJOR ENGAGEMENT
PROJECTS
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RESIDENTS
CARD AND
CITY CLUB
Photo: Dana Friedlander
The next step in municipal services & communications:
the Digi-Tel Residents Club and the City Card.
A personalized digital communications network that is
interest, site and life situation-based, whose focus is
our residents. All Tel Aviv residents aged 13 and older
can come to one of our many registration centers in
the city, tell us a bit about themselves, and that's it!
After that, they are sent a Smart City Card and become
members of the Digi-Tel Club.
Based on their unique profile, we are able to offer them
information, a wide variety of special deals at cultural
venues, sports arenas and other places, as well as
customized digital services that enable them to carry
out transactions with the Municipality - at any time
and from any place.
The information is delivered via different channels,
including personal emails, text messages and a personal
resident account. For example:
• We'll make sure that Danny receives a text message
informing him that the bridge he normally travels
on is closed, enabling him to take an alternative
route and get to his game on time.
• We'll remind Shira that the deadline for registering
her child for kindergarten is approaching, and we'll
even help her register over the Internet.
• We'll keep Jonathan, who loves music, posted about
discounted tickets for tonight's performance.
מועדון
העירייה מקוונת אליך
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PUBLIC
PARTICIPATION
MOBILE -
DIGI-TEL APP
Public participation has been part of the Tel Aviv-Yafo
Municipality's organizational culture for decades,
and has been implemented in connection with
a variety of topics and departments and covers a
broad spectrum of municipal plans and projects.
In the past two years, this process has also
been carried out through the digital channel.
For example:
• Involving residents and conducting a dialog with
them about the design of the main beach strip
• Involving the public in a municipal master plan for
young adults
The Municipality allocates funds to improve the quality
of life in a particular neighborhood and its residents
are involved in deciding how to spend the money.
As part of the project, only the residents of the specific
neighborhood are approached online, asking them to
suggest ideas and have an impact on improving the
quality of life in their neighborhood. For example: where
and which trees to plant, where to install benches,
whether the sidewalks need to be repaired, etc. At the
end of the process, the residents are informed about
the decisions that were made.
A leading value in Tel Aviv is that the Municipality is
always at your side, everywhere and at all times. The
city's mobile application, which was developed on
the basis of that principle, focuses on recreational
activities, transportation, and keeping in touch with
the city's residents and visitors:
• Leisure-time activities - locate and navigate your
way to cultural, recreational and sports events,
films, and cafes throughout the city.
• Transportation - find out where to rent a bike ("Tel-
O-Fun" bike sharing system), check how many
bikes are available at a particular station, and report
malfunctions. Locate the closest parking lot and
check whether it is full or not, find out how much
parking costs, the lot's opening hours, etc.
• Contact municipal departments, photograph and
report hazards, and keep informed of how they are
being handled.
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WiFi
PUPILS
ENGAGEMENT
Tel Aviv has the widest wireless Internet distribution in the
public domain of any Israeli city. The service is provided
free of charge to all users: residents, visitors and tourists.
80 WiFi zones have already been deployed around the
city: at the beach, on the boulevards and streets, in
the city squares and public gardens (over 200 APs),
and more installations are underway.
The use of the wireless network is simple and easy,
there's no need to sign up in advance or provide any
personal information.
Tel Aviv's school system is in the midst of a messaging
revolution, which encompasses all the elementary
schools in the city (56 schools). The plan includes
providing laptop computer kits to the pupils, connecting
the classrooms to the Internet, computerizing the
classrooms using interactive whiteboards and projectors,
a computer for every teacher, and a teaching platform
that can also be used to manage the communications
between the school and its students.
The city's pupils can view the curriculum, see what
homework was given that day, manage their contacts
with teachers and peers, view the learning materials,
and save materials in a private area especially built
for them.
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Photo: Kfir Bolotin

COMMUNITY
CENTERS
ENGAGEMENT
SOCIAL
MEDIA
Community centers are an important link in the
connection with residents.
As a resident of the city, you can view the classes
offered at your local community center directly from its
online system and receive general information about
a particular class, such as its cost, the instructor, etc.
The system includes advanced search capabilities that
make it possible to locate a class based on certain
characteristics or for a particular age group - and this
throughout the city.
Digital registration and online payment for the classes
will be available in the future, meaning that every
resident will be able to perform all the tasks associated
with class registration in a simple and effortless manner.
The Tel Aviv-Yafo Municipality is the leading local
authority in Israel when it comes to using social media
to improve its communications with residents and
visitors. In the past four years, the municipality has
provided service to tens of thousands of residents
through the social media (Facebook, Twitter), thereby
offering simple and easy access to municipal services.
The municipality's posts on Facebook receive a lot of
exposure, and surfers are highly engaged in municipal
activities that encourage user-generated content.
Thus, for example, thousands of surfers took part
in the municipal gay pride Instagram contest, at the
end of which the largest gay flag in the Middle East
was printed, bearing the pictures taken by the city's
residents. The Municipality also utilizes the social media
as a platform for involving the public in municipal
decision-making.
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OPEN
DATA
OPEN
ARCHIVE
As part of the city's policy to promote the accessibility
and transparency of the information provided to the
general public, the Municipality allows direct access
to municipal databases that are not of a confidential
nature. The environment enables the public and
application developers to make use of information in
municipal databases that deal with community affairs,
culture, public health, budgets, statistical data and
security. Among other things, the Municipality produced
the Tel Aviv App2you contest, which encouraged the
development of public benefit applications through use
of municipal and government databases. About 70 new
applications were created as a result of that contest.
Further to its policy to expose more information to
the public, the municipality instituted a multiannual
master plan that makes its archives accessible to all.
As part of that initiative, the engineering archive
containing all the construction plans of the buildings
in the city was made available to the public free of
charge. The purpose behind it is to encourage urban
development and save residents the trouble of coming
to the municipal archive in person.
The scanned construction plans include the building's
architectural blueprint, a variety of permits (T4, building
permits, code compliance certificates), building permit
applications and information files.
The intention is to extend the master plan to 13
additional archives in the city.
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Photo: Kfir Bolotin
IVIEW
(GIS)
The municipal geographic information system, iView,
makes spatial information available to the public in a
large number of spheres: engineering, transportation,
community, tourism, education, art, and more.
As a resident of the city, you can view all the geographic
information relevant to your neighborhood: preschools,
schools, public gardens, pharmacies, community
centers, outdoor sculptures, etc.
As an engineer, you can locate blocs, parcels, electricity
and water infrastructures, and view a particular zoning
plan and its associated documents.
As a tourist, you can locate hotels, beaches, and cultural
and recreational venues.
iView is a high performance system with an especially
friendly user interface that does not require any
prior training.
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ONLINE
MUNICIPAL
SERVICES
THE
CONCEPT
The municipality offers a very wide range of online
services that enable users to establish contact, obtain
information and carry out transactions. Residents can
contact the Mayor and municipal departments online,
order a resident parking permit and have it sent to their
home via courier at no cost, appeal a parking ticket and
track the status of the appeal, examine the status of
a business permit and the status of a building permit
application, register their children for kindergarten and
receive updates about their kindergarten placement.
It is also possible to make a variety of online payments
for the municipality's main services that involve a fee.
A strategic plan was formulated in Tel Aviv for engaging
residents in the processes and activities carried out
in the city and at the Municipality. To achieve that
end, it was necessary to adapt municipal tools and
infrastructures to current technological trends - e.g.
mobility, social media, big data, etc.
A three-tier model for engaging residents was
defined for that purpose:
Physical infrastructure - infrastructures that connect
residents to the Internet.
Applications infrastructure - software infrastructures
designed to be a platform for a wide variety of
applications. The latter include the Residents Club,
the Mobile App, iView, etc.
Applications - applications and systems that aim
to address a specific task/need. The latter include
management and externalization of the information
about a particular community center, messaging at
the schools, etc.
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ADDITIONAL
PROJECTS
ASSOCIATED WITH
SMART CITY TEL AVIV

Eco >
MUNICIPAL COMPOSTING PROGRAM
The Municipality encourages residents to join the circle
of people who separate organic waste. About 800
composters, intended for organic waste that decomposes
into fertilizer and can be used in the building's yard, were
distributed to occupants of apartment buildings and
single family homes, public institutions, and community
and public gardens in the city.
COMMUNITY GARDENS
The Municipality helps groups of residents to establish
community gardens for the purpose of 'adopting' and
cultivating a selected open space in the city. These gardens
are founded on ecological principles and on planting
endemic vegetation that conserves water and is more
pest resistant.
MUNICIPAL RECYCLING
A great deal of recycling is done in Tel Aviv, including:
paper, plastic containers, small beverage bottles, batteries,
scrap metal in compliance with the vehicle dismantling
program, electronic waste, white paper (offices), cartons,
textile/clothing – alongside educational activities at the
kindergartens and schools.
PRESERVING OPEN SPACES
A preserved open space is a space that is not sprayed
with chemical herbicides. There are a number of preserved
open spaces in Tel Aviv, where one can find a rich variety
of natural seasonal vegetation that add scenery and
natural beauty to the city's landscape. The Municipality
encourages and supports recreational, informational, and
educational activities through the "Resident Trustees of
Nature" framework it created.
GREEN CONSTRUCTION
The Municipality has assimilated green construction
principles in its planning and building procedures, thereby
offering an opportunity to make a significant change in the
quality of construction and quality of life in Tel Aviv. This
includes, inter alia, instituting green construction guidelines
related to building permits, promoting the green design
of new educational institutions in the city, encouraging
greater energy efficiency in the buildings, integrating
green construction principles in existing neighborhoods,
and circulating planning information dealing with green
construction.
DESIGN AND DEVELOPMENT PLANS
The Municipality assimilates development plans and
architectural designs deriving from an approved blueprint,
whose purpose is to detail the design concept underlying
the construction and development of a given project. Those
plans specify the proposed buildings, their design and
where they will be positioned on the lot. The landscaping
concept and the relation between the building and its
immediate surroundings are also presented. The plans aim
to ensure a satisfactory link between the project and the
adjacent roads and crossings (for vehicles, pedestrians
and cyclists) - and facilitate improvements to that link
and to the project's functioning in its environment.
CONSERVING WATER
The Municipality has for some time made considerable
efforts to conserve the water used to irrigate public
gardens. Each year in recent years, 50-100 gardens,
green strips and traffic islands have been connected to
an irrigation system that is remotely controlled in real
time and oversees all the sprinklers in every garden. To
date, 72% of the gardening sites in the city have been
connected to the system. This method of irrigation makes
it possible to automatically open and shut all the sprinklers,
monitor the amount of water allocated to each section
of the garden, and receive detailed reports that track
water consumption.
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COMMUNITY AND
ENTREPRENEURSHIP >
PRODUCING SOLAR ENERGY ON THE ROOFS OF
THE CITY'S EDUCATIONAL INSTITUTIONS
Systems that produce green electricity and are used as
solar power stations have been deployed at about 30
educational institutions in the city.
STREET LIGHTING COMMAND AND
CONTROL CENTER THAT CONSERVES ENERGY
About 340 switch boxes have been connected to a single
control center that manages all the street lighting in the city,
taking into account the varying hours of daylight. Lighting
in public spaces is reduced starting at 10:30 at night.
USE OF GREEN VEHICLES BY MUNICIPAL DEPARTMENTS
The Municipality uses environment-friendly garbage
collection vehicles and trucks that adhere to the most
stringent European standard (4-5). Different departments
make use of electric motorbikes, whereas the Beaches,
Inspection and Sanitation Divisions use electric bicycles.
USE OF RECYCLED MATERIALS IN MUNICIPAL
CONSTRUCTION AND INFRASTRUCTURE WORKS
Substrate materials made entirely of crushed construction
waste are used to upgrade sidewalks in the city. About
10% of all paving materials and curbs incorporate crushed
construction waste. Up to 10% of the mixture used to
upgrade roads contains crushed glass waste that increases
the intensity of roadway lighting.
ENTREPRENEURSHIP CENTERS
The Municipality encourages entrepreneurs to avail
themselves of coworking spaces where they can exchange
ideas and create partnerships that could help them promote
and develop their ventures. The coworking spaces, which
can cater to a few dozen people, are open to the general
public at a discounted monthly fee.
ASSISTANCE IN ESTABLISHING COMMUNITIES
Facilitated by community social workers and other
community workers, the Municipality enables residents
to acquire knowledge and skills that will help them organize
and act collaboratively in order to resolve problems, raise
resources and generate processes of change in their
surroundings, while applying democratic values.
YOUTH CENTERS
The Municipality runs youth centers in 17 neighborhoods
around the city, which are part of the public community
centers/country clubs. They offer 7th–12th graders a
variety of after-school programs and activities throughout
the year as well as leadership groups, social learning
centers, teen clubs, pre-army preparation groups, youth
counselor courses, and much more. The centers also offer
field trips and urban seminars, including special evenings
and nighttime programs for teens during summer vacation.
YOUNG ADULT CENTERS
The Municipality runs centers for young adults that enable
them to study, take collective action, initiate and organize,
including: work spaces where they can work and study
during the week, a social lab that offers social entrepreneurs
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a coworking space, and open spaces (based on availability).
These spaces are used by residents, social entrepreneurs,
actors, nonprofits, artists and groups.
AFFORDABLE MUNICIPAL HOUSING
The Municipality promotes permits for thousands of
units in affordable housing projects built on city land, in
addition to incorporating affordable housing in zoning
plans that are submitted to the Local Planning Commission
for approval. The Municipality's investment in affordable
housing projects accounts for about 10% of the municipal
development budget.
TRAFFIC AND
PARKING >
BIKE PATHS AND TEL-O-FUN
The Municipality is committed to increasing the use of bikes
in the city. In recent years the Municipality has allocated
a lot of land for bike paths, and the areas designated for
bike riding continue to grow steadily. To date, more than
100 kilometers of bike paths have been paved in Tel Aviv.
The Tel-O-Fun bike rental project includes about 150
stations throughout the city. More than 3 million rentals
of 1,500 bikes have been recorded thus far.
SMART PARKING SERVICES AT MUNICIPAL
"AHUZOT HAHOF" PARKING LOTS
An automated parking service has been instituted at
"Ahuzot HaHof" parking lots. Payment can be made
using a digital wallet application that precludes the need
to pay in cash or enter additional customer information.
A customer who chooses not to enter his vehicle's license
plate number via the application can still use it to pay for
parking by scanning the ticket he received when entering
the lot.
PANGO, EASYPARK AND SLOWPARK
PARKING SERVICES
Payment for public parking in permitted zones can also
be made in Tel Aviv using a cell phone.
SECURITY AND STATES
OF EMERGENCY >
THE CAMERAS PROJECT DESIGNED TO
HEIGHTEN THE SENSE OF SECURITY
The Municipality established a security & emergency
command and control center, to which about 200 cameras
installed in public spaces, public gardens, educational
institutions, and municipal facilities around the city are
connected. The cameras are meant to maintain public
order and heighten the public's sense of security. The
command and control center is equipped with analytical
devices that automatically identify irregular incidents.
MUNICIPAL EMERGENCY NETWORK
The Municipality runs a professional emergency network.
It includes intake centers that are opened during states of
emergency, which can cater to residents who have been
evacuated from their homes.
The emergency network also consists of air raid shelters
and underground parking lots deployed around the
city, which have been inspected and approved by the
Municipality as being safe. These shelters and parking
lots are in addition to the protected spaces found in
different locations.
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TEL AVIV
STARTUP
CITY
Photo: Ziv Koren
Tel Aviv is a vibrant international hub of innovation and
technology. Its thriving, accessible and creative startup
ecosystem is rivaled only by the Silicon Valley and is fed
by Tel Aviv's unparalleled culture of innovation, creativity,
synergy, and young, brilliant, energy. Home to venture
capital firms, seed funds, co-working spaces, free Wi-Fi
throughout the City, global events, leading research and
academic institutions, major international hi-tech firms,
and over 700 startups– it is no wonder Tel Aviv was ranked
one of the two most innovative cities in the world by the
Wall Street Journal.
The Startup City vision has enhanced Tel Aviv's development
and transformed it into a thriving global city that attracts
entrepreneurs, investors, and hi-tech professionals from
around the world. The city's value proposition relies on the
reputation of its startup companies, which can be attributed
to the winning synergy of a young population, creative
atmosphere and spirited mindset that together produce an
optimal environment for entrepreneurs, startups and the
hi-tech industry, in general. These aspects of Tel Aviv as a
Startup City are an integral part of the Smart City strategy.
For more information:
Tel Aviv Startup City: www.telavivstartupcity.com
The Library Tel Aviv: www.thelibrary.co.il
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MEASURING THE IMPLEMENTATION OF
SMART CITY PRINCIPLES IN TEL AVIV
Tel Aviv is the trailblazer among Israeli cities when it comes
to actively implementing smart city principles.
A number of indicators were developed for each picture
comprising the picture of the future, aimed at examining
the changes in the city's position. The indicators represent
the main essence of the picture of the future, the strategic
course of action and the Smart City vision.
MEASURING "A CITY FOR ALL ITS RESIDENTS"
> New apartments
> New apartments - compared to other cities in
metropolitan Tel Aviv
> Apartment upgrades
> The percentage of apartments that were upgraded in
a particular area out of all the apartments in that area
> Overall satisfaction with one's area of residence
> The size of the population
> Children
> Children and senior citizens
> Households with children
> Matriculation entitlement
> High school dropouts
> Income
> Apartment prices
> Digital gap
> Children under the care of child protection officers
> Teen offenders
> Children under the poverty line
> Volunteer activities in the community
> Communality
> Representation of different sectors of the population
in managing the Municipality
MEASURING "RESIDENT - ORIENTED GOVERNMENT"
> Satisfaction with service centers
> Satisfaction with the level of the Municipality's online
services
> Satisfaction with the level of transparency and
participation of the city's residents in decision-making
> The Municipality's own sources of income
> Transfer of powers from government ministries to the
Municipality
> Promotion of collaborations that cross municipal
boundaries
MEASURING "AN APPEALING URBAN ENVIRONMENT"
> Hi-rise construction in the White City district
> Open spaces
> Satisfaction with the green spaces in one's area of
residence
> Street upgrades
> Building renovations
> Pedestrians on the city's streets
> The seashore boardwalk for pedestrians and bike riders
> Pedestrians on the boardwalk
> Modal split
> Use of public transportation
> Parking lots
MEASURING "A FINANCIAL AND CULTURAL CENTER"
> A concentration of Israeli and international banks 17
> Gross local income
> Number of people employed in financial and business
services
> Cultural events: plays, concerts, dance performances
> Museums
> The variety of cultural offerings
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PARTNERS
MOTOROLA, TSG
AND MICROSOFT
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SAFER CITY
WITH
MOTOROLA
Motorola Solutions is a leading provider of missioncritical
communication solutions. Our products enable
seamless communications among government,
enterprise and public safety bodies, enabling them
to carry out the mission-critical tasks that keep
communities safe and help enterprises thrive.
Our offering answers communications related needs
in a variety of industries, for a broad range of diverse
organizations within manufacturing, hospitality,
law enforcement, fire, emergency medical services,
transportation and logistics, education, energy, utilities,
municipal and government.
In Tel Aviv, Motorola supplies the communications,
information gathering, Command and Control and
analytics infrastructure, crucial for creating a safe and
secure urban environment. Partnering with Tel Aviv
Municipality Motorola provides the end-to-end project
management, integration, implementation, maintenance
and support that deliver the value promised by Smart
City Tel Aviv.
Founded in 1928, Motorola has a history of innovation
that has revolutionized communications. From
pioneering mobile communications in the 1930s thru
Apollo 13 moon landing communication management in
1969, to modern-day emergency response equipment
for disaster relief efforts around the world, Motorola
has a global footprint with solutions that demonstrate
our thought leadership and commitment to help our
customers be their best in the moments that matter.
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DIGITAL CITY
PROGRAM
BY TSG
Ness is a global provider of IT services for clients located
throughout the world including fortune 1000 and global
2000 companies. TSG, a part of the Ness Group, is a global
provider of Defense, HLS, Cyber security, Government and
Municipal solutions with 40 years of proven record. We
offer unique solutions and services based on our expertise
in software development, data mining and fusion, big
data analytics, cyber security and telecommunication.
Urbanization and technological acceleration force
municipalities to provide superior services via modern
channels and "up to date" tools that suite the people of
the city daily usage and meet their expectations. It is all
about adjusting to the modern era.
DCP - Digital City Program is a comprehensive solution
that brings municipal services to the latest, most advance
technological level and new generation public expectations.
It involves every aspect of the city life – transportation,
education, culture, business, public safety and many more.
As part of the smart city concept and vision, DCP is focusing
on building an open data infrastructure and tools to enable
verity of new online services, improvement and optimization
of existing services, personalization, engagement, sharing
and all aspects of communication and dialogue between
city hall and the people of the city – residents, business
owners, workers, visitors and tourists.
The digital city concept was born few years ago, and
today it is a fully functional environment serving hundred
thousands of people on daily basis in Tel Aviv, Israel.
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WHAT IS
CITYNEXT?
Cities, and the people in them, are the hearts and souls
of our nations, with over 50 percent of the world’s
population living in urban areas for the first time in
history.But they are also facing daunting issues as
the march toward urbanization unleashes a new wave
of challenges; from the need to modernize aging
infrastructure in older cities to scaling the demand for
natural resources and sustaining the health and safety
of their citizens. This is all unfolding in the midst of an
extended global economic downturn and far-reaching
austerity programs that have reduced citizen services
and limited economic growth. While the need to do more
with less is evident, it is imperative to broaden today’s
conversations around smart cities to doing New with
Less to deliver both economic and social opportunities
to citizens. Because at their core, cities are about people.
Microsoft CityNext is a people-first approach to
innovation that empowers government, businesses, and
citizens to shape the future of their cities. People-first
means harnessing all the ideas, energy, and expertise
of a city's people as they create a healthier, safer, more
sustainable place to live. Microsoft is uniquely equipped
to enable this people-first approach. No other company
offers as broad a portfolio of secure consumer-tobusiness
software, devices, and services; a vast network
of global partners; and a history of successful education
and social programs, all of which, when combined, help
cities with what’s next.
Can you imagine what’s next for your city?
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Scan for
Digi-Tel
video clip
Smart City Tel Aviv
Zohar Sharon | CKO
sharon@tel-aviv.gov.il
Liora Shechter | CIO
lioras@tel-aviv.gov.il
Tel Aviv Startup City
Yael Weinstein
Director of Economic Development
Tel Aviv Global
weinstein_y@mail.tel-aviv.gov.il
www.tel-aviv.gov.il/eng
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