Download - Siemens Pakistan

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58 Fit4 2010 Fit4 2010 - Tapping the potential of an integrated technology company We are aiming at running our business on the basis of the highest values and business ethics. Corporate responsibility is one of the four drivers - along with Portfolio, People Excellence and Operational Excellence - helping us reach the performance goals we have set in our Fit4 2010 company strategy. The overall aim of Fit4 2010 as the strategic constant within Siemens is to increase the competitiveness and value of our company over the long-term. Our values - responsible, excellent, and innovative - and our commitment to being a world leader in transparency and compliance provide the foundation for our efforts in this regard. With Fit4 2010, we've set ambitious goals for our company as a whole, our sectors and our divisions that will enable us to match the performance of our top competitors by 2010 at the latest. A clear management and organizational structure coupled with the corresponding focal points of our four proven levers People Excellence, Portfolio, Operational Excellence and Corporate Responsibility are helping us achieve these goals. Highest performance with the highest ethics - building on our values, Fit4 2010 defines the goals and levers that will make this claim a reality.

Fit4 2010 59 Performance and Portfolio Our portfolio policies are based on the principle that all our businesses must capture and maintain No. 1 and No. 2 positions in profitable high-growth markets. For we know from experience that only businesses with leading positions in their markets are also profitable in times of crisis and can generate the profits we need to continue financing the R&D outlays and portfolio-strengthening measures indispensable to maintaining a competitive edge. Most of our businesses are already in leading positions in stable high-growth fields. Focusing on the three Sectors; Industry Energy Healthcare will enable us to profit from the major developments taking place in the world today: increasing urbanization, demographic change and climate change. Our portfolio priorities are clearly defined. To ensure strict resource allocation also in the future, we’re concentrating on organic growth, the further streamlining of our portfolio and selective investments. With our new three-Sector structure, we’ve taken a major step toward further sharpening our focus and streamlining our portfolio. We’re going to continue implementing this strategy and closely examine our businesses in regard to their strategic and financial fit in their respective Sectors. Of course, we’ll continue to invest selectively to enhance our competitiveness and augment our portfolio. However, every investment must meet rigorous financial requirements and support our overall goal of further increasing Siemens’ long-term value.

Fit4 2010<br />

59<br />

Performance and Portfolio<br />

Our portfolio policies are based on the principle that all our businesses must capture and maintain No. 1<br />

and No. 2 positions in profitable high-growth markets. For we know from experience that only<br />

businesses with leading positions in their markets are also profitable in times of crisis and can generate<br />

the profits we need to continue financing the R&D outlays and portfolio-strengthening measures<br />

indispensable to maintaining a competitive edge.<br />

Most of our businesses are already in leading positions in stable high-growth fields. Focusing on the<br />

three Sectors;<br />

Industry<br />

Energy<br />

Healthcare<br />

will enable us to profit from the major developments taking place in the world today: increasing<br />

urbanization, demographic change and climate change.<br />

Our portfolio priorities are clearly defined. To ensure strict resource allocation also in the future, we’re<br />

concentrating on organic growth, the further streamlining of our portfolio and selective investments.<br />

With our new three-Sector structure, we’ve taken a major step toward further sharpening our focus and<br />

streamlining our portfolio. We’re going to continue implementing this strategy and closely examine our<br />

businesses in regard to their strategic and financial fit in their respective Sectors.<br />

Of course, we’ll continue to invest selectively to enhance our competitiveness and augment our<br />

portfolio. However, every investment must meet rigorous financial requirements and support our overall<br />

goal of further increasing <strong>Siemens</strong>’ long-term value.

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