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52 Directors’ Report<br />

3i Program<br />

<strong>Siemens</strong> Idea Management Program called 3i which is an acronym for Ideas, Impulses and Initiatives has<br />

been revamped. The principles of the Idea management are based on the fast and un-bureaucratic<br />

manner in which employees through all hierarchy levels are called to act on their own initiatives and<br />

develop and implement suggestions for improvement within the company. Suggestions relating to<br />

improving profitability and growth, innovation and new markets, process optimization, cost reduction,<br />

quality improvement, environmental protection in and occupational, health and safety are of particular<br />

importance. Employees discuss such ideas with their managers and show them their economic benefits.<br />

The managers scrutinize them and all workable ideas are implemented. The managers are also<br />

empowered to assess and give monetary reward for these ideas up to a predefined limit while<br />

encouraging and supporting employees for promoting initiative work.<br />

Business risks and challenges<br />

Major changes have occurred in the political landscape of the country over the past years resulting in a<br />

deteriorating law and order situation that now threatens business activities. Adding to this is the adverse<br />

impact of global economic crisis, sky rocketing inflation and devaluation of local currency all of which<br />

are contributing to increase in cost of doing business. Also compounding the impediments to growth is<br />

the energy crisis in the country. The decision of the Central Bank not to provide cover on foreign<br />

currency imports is also a threat and may impact our import bill significantly.<br />

All these challenges require joint efforts by the government and private sector. On our part the strategy<br />

will be to continue strengthening our local presence and expertise within the country thereby reducing<br />

our dependence on outside sources with the aim to eventually become self reliant and thus better<br />

equipped to deal with these challenges.

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