Annual report 2008-OK-B-up.qxp - Canadia Bank Plc.

VISION
To be a premier and a well-rounded local financial services group, dedicated to creating the highest levels
of value for our clients, shareholders and employees, and at the same time producing long-term levels of
industry-leading profitability and growth.
MISSION
We work as a unified team to understand our client's ever-changing requirements and exceeding their
expectations by providing solutions to their business needs in this dynamic environment.
CORE VALUE
Doing the right thing - We have the responsibility of being ethical ambassadors for our customers,
shareholders, communities and one another.
Trusting and teamwork - We succeed together, taking collective responsibility for our customers' satisfaction.
Inclusive meritocracy - We care about one another, value one another's differences, focus on results and
strive to help all associates reach their full potential and get reward as well as recognition.
Winning - We have a passion for achieving results and winning, for all our stakeholders and for one another.
Leadership - We will be decisive and accountable leaders, taking action to help build a better future.
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Annual Report 2008