eng TELE-audiovision 1411

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COMPANY REPORT Digital TV Shop Aling, Shenzhen, China ■ ‘Auntie Ling’ Aling (left) showing a UHF antenna that is sold in a package deal together with Tsinghwa receivers. ëShenzhen A Small Shop with Huge Success Alexander Wiese 106 TELE-audiovision International — The World‘s Leading Digital TV Industry Publication — 11-12/2014 — www.TELE-audiovision.com
■ Look for the test report of the Tsinghwa DTMB digital TV receiver in this issue of TELE-audiovision. Thanks to its excellent performance it is hugely popular in China and Hong Kong (both countries use the terrestrial DTMB standard for digital television). www.TELE-audiovision.com/13/03/tsinghwa If you sell some 500 receivers a month, you have every reason to be proud of what you have achieved. Ling is the one to be congratulated on that enormous success, even though most people only refer to her as ‘Aling’, which is Chinese for auntie Ling. In the confusing maze that makes up the electronics market of Shenzhen she is one of the most successful figures. Thousands and thousands of usually tiny shops sell everything that remotely fits under the umbrella term electronics. With so much competition all around, you need to stick out from the crowd – and Aling does just that: Her specialty are new digital DTMB receivers from the Tsinghwa brand, the latest model of which we introduce in this issue of TELE-audiovision. Not far from Huaquiang Road underground station and right in one of the huge shopping complexes on Huaquiang Road is the socalled Shenzhen International Electronic Market, where you can find Aling’s small business in the far back of the ground floor. She’s been a regular here since 2006, yet she reveals that she’s been in the business since as early as 1997. “In actual fact, I’m a dressmaker by profession, but when my sister opened her own electronics shop many years ago I helped out as an assistant.” Later, Aling decided to become self-employed and today she runs her own business. “I started out www.TELE-audiovision.com — 11-12/2014 — TELE-audiovision International — 全球发行量最大的数字电视杂志 107
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