MediaKit final - Digital Output Magazine

Circulation
Job Titles Served:
Business Management
Publishing Management
Production Management
Communications Management
Marketing Management
Designer
Illustrator
47.6% of our readers spend more
than 30 minutes reading Digital Output,
and 96% visit digitaloutput.net one to
five times per month.
After reading Digital Output:
76% of our readers visited a manufacturer’s
Web site;
70% saved it for future reference;
63% gave it to a colleague;
43% contacted a manufacturer;
25% ordered a product; and
25% sent in an info card.
1
Readership Questionnaires 2004 & 2005
Purchasing Influence
Digital Output magazine and all of its
integrated elements provide you the most
cost-effective way to reach a high-volume,
sophisticated, active buying-audience.
Impact
Digital Output magazine mails to 25,000
qualified readers with a pass-along rate of
1.52 readers per copy. 1 In addition, we
have bonus distribution at every major
trade show serving our industry. This gives
your advertising in Digital Output magazine
an actual readership of more than
37,000 each issue. 1 But that’s not where
the impact stops. Using our integrated
marketing package, Digital Output provides
unique high-impact media.
Demographics
Research shows that business owners, professionals,
and executives with purchasing
responsibility spend a significant amount
of time reading trade journals; have several
objectives in using the trade press; and find
contacts with business-to-business print
media interesting, useful, and helpful.
More than 46% of Digital Output
readers are owners/partners/officers. 1
Actions
2
2
In addition to devoting much time to reading
business journals, buyers and specifiers
refer back to and share stories and advertisements
that they find particularly
appealing.
2 Source: American Business Media “It Pays to Advertise”
3 InfoTrends/CAP Ventures Digital Output Subscriber Study
August 2005
Digital Output’s Readers Mean Business
Over 72% of our readers indicated they are considering the purchase or lease of large format printers within the next year. With mean company size
of 37 employees and revenue of 4+ million dollars, our readers are high-volume buyers of graphic arts equipment and supplies. 3
Purchasing Influence of Readers
Hardware
CD ROM Storage .......................................10,342
Color Copiers ...............................................8,517
Color Digital Press .......................................5,347
Color Monitors ...........................................11,431
Digital Cameras..........................................11,975
Digital Color Proofers...................................5,861
Film Recorders.............................................3,765
Grande Format Printers 144" and Above.......2,449
Imagesetter..................................................3,244
Large Format Printers 24"–72" .....................8,965
Network Servers ..........................................5,792
Offset Press.................................................2,806
Print Servers ................................................5,777
Removable Storage......................................7,720
Scanner Drum/Flatbed/Slide ........................8,868
Workstations ................................................9.745
Platesetters..................................................2,416
Software
Asset Management .....................................5,671
Color Management ......................................9,924
Illustration .................................................10,235
Page Layout .................................................9,705
RIP’s .............................................................8,126
Stock Photography.......................................6,612
Web Development.......................................6,538
Other
Calibration/Measurement Systems..............6,407
Consumable Media/Supplies .......................8,032
Laminators ...................................................5,969
DSL/T1/Datacom..........................................3,723
Inkjet Inks.....................................................9,806
Total Respondents ..............................17,595
Source: June 2005 BPA. This is an analysis of the 17,595
or 58.6 percent respondents who indicated their
purchasing authorization or influence.
Type of Company
25.6%
Digital printing specialist
12.8%
Sign shop
10.5%
In-plant print/copy department
10.2%
Commercial printer
10.0%
Color photo lab
6.1%
Art studio/Photographer
5.6% Graphic design firm
4.3% Prepress service bureau/Trade shop
2.8% Reprographic shop
2.6% Exhibit builder
2.6% Screen printer
1.8% Quick printer
1.5% Advertising agency
0.8% Billboard printer
2.8% Other
0% 5% 10% 15% 20% 25% 30%
Percentage of Respondents
3
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