LAFFERS DANCE - Kidscreen

When do you
watch TV the most?
Boys 8 to 11 (253 kids)
weekends 47.8%
after school 37.5%
after dinner 10.3%
before school 4.3%
Girls 8 to11 (256 kids)
weekends 52.0%
after school 32.0%
after dinner 11.7%
before school 4.3%
Boys 12 to 15 (246 kids)
after school 50.0%
weekends 31.3%
after dinner 10.6%
before school 8.1%
Girls 12 to15 (250 kids)
after school 46.0%
weekends 37.2%
after dinner 11.2%
before school 5.6%
54 JANUARY 2007
Food and TV
often go hand
in hand for
today’s kids
What else do you
do while watching TV?
Boys 8 to 11 (162 kids)
eat 49.4%
video games 11.1%
homework 6.2%
play 6.2%
computer 3.1%
board games 2.5%
Girls 8 to 11 (194 kids)
eat 51.5%
play 8.8%
arts & crafts 8.2%
homework 7.7%
read 3.1%
computer 2.6%
Boys 12 to 15 (179 kids)
eat 46.4%
homework 10.6%
computer 8.9%
talk on cell phone 6.1%
sleep 5.0%
video games 4.5%
Girls 12 to 15 (205 kids)
eat 41.5%
homework 17.1%
talk on cell phone 10.7%
computer 6.8%
arts & crafts 3.9%
listen to music 3.4%
Research tidbits found in this feature are extracted from the November/December 2006 issue of KidSay’s Trend Tracker,
a syndicated study published five times a year that breaks down what’s cool and what’s not according to 1,000 American
kids ages eight to 15. KidSay, an 11-year-old full-service kids market research firm, works with schools and youth organizations
in hundreds of U.S. cities to collect and analyze data about trends emerging in the categories of entertainment,
famous people/characters, internet, food/beverage, spending, toys and lifestyle. If you’d like more information about
Trend Tracker, please contact Bob Reynolds by phone (866-273-8555/913-390-8110) or by e-mail (bob@kidsay.com).