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LAFFERS DANCE - Kidscreen

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Mare<br />

Nostrum<br />

mixes toon<br />

styles to stay<br />

true to Olive’s<br />

painterly<br />

aesthetic<br />

French toonco finds joy in preschool book IP<br />

Banking on the appeal of a built-in audience, Paris,<br />

France’s Mare Nostrum is looking for production<br />

partners to help bring Olive’s Little Joys to the<br />

small screen. The preschool book series by Lili<br />

Pissenlit boasts eight titles that have sold well<br />

in their native market. Their charm rests on a<br />

floppy-eared bunny protagonist and a striking<br />

2-D/CGI backdrop that closely resembles the<br />

books’ hand-painted illustrations (courtesy of<br />

Vanessa Gautier).<br />

Mare Nostrum has worked the concept<br />

up as a 52 x 11-minute comedy-adventure<br />

series about Olive and his friends investigating<br />

the rocky coves, wild forests and abandoned<br />

farmhouses that pepper their Mediterranean<br />

island home.<br />

In one ep, Olive is so frightened by his<br />

brother’s yarn about a monster called<br />

Magou that he jumps in bed with his<br />

parents for the night. In the light of day<br />

the following morning, however, Olive feels<br />

much braver and heads out with his friends to trap<br />

the beastie. The pals set up a trap for Magou, but<br />

they get peckish waiting for him to rear his ugly<br />

head and run home for some pastries. When they<br />

come back, they find the trap sprung—except all it<br />

has caught is Olive’s brother, who finally admits that<br />

Magou doesn’t really exist.<br />

Mare Nostrum plans to secure a domestic<br />

broadcast deal before shopping the<br />

US$7.4-million series around to<br />

other European and international<br />

prodcos and kidnets. The company<br />

What’s developing in kids production<br />

expects production to begin before summer,<br />

with an eye towards delivering the show<br />

by October 2008.<br />

Simpsons voice star makes<br />

Corner Stone’s one-off sing<br />

L.A.’s Corner Stone Animation<br />

is enlisting some big-name talent<br />

to break into the educational<br />

market with Betsy’s Kindergarten<br />

Adventures. With vocal tracks from<br />

Nancy Cartwright (The Simpsons)<br />

and Tom Bosley (Happy Days), the<br />

US$400,000 project consists of two<br />

13-minute eps that encourage kids<br />

to use book smarts to solve real-world<br />

problems. For example, in one episode, Betsy’s<br />

class learns about division in<br />

PBS Kids<br />

has given<br />

the nod<br />

to Betsy’s<br />

unique<br />

learning<br />

angle<br />

b y g a r y r u s a k<br />

school and then uses the lessons<br />

to work out a sharing issue that<br />

crops up during recess.<br />

Featuring traditional 2-D animation<br />

with a high-def finish,<br />

Betsy’s Kindergarten Adventures tips its<br />

hat to Peanuts with its soundtrack,<br />

which will feature up-tempo jazz designed to<br />

complement the action. There is also a possibility<br />

that a live-action component will be added at<br />

some point in the future.<br />

So far, Corner Stone has sold the show<br />

to PBS Kids, but the goal is to land a few<br />

more international pubcasters and educentric<br />

commercial nets by the time<br />

it’s delivered in August.<br />

JANUARY 2007<br />

21

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