Inside - Kidscreen

United front
Facebook and Time Warner team up against bullying
M
eanies beware. Media giant Time
Warner and the world’s largest
social network, Facebook, have
combined their individual eff orts
to form one multimedia partnership
designed to educate US parents,
teachers and youth about
putting a stop to bullying.
The campaign Stop Bullying: Speak Up, introduced
last year by Turner-owned Cartoon Network and developed
by a team of experts in the fi eld, is, in fact,
getting a jolt. The new program will integrate broadcast,
print, online and social media to further youthtargeted
eff orts.
“The Facebook partnership enables us to take this
important message to the next level and communicate
the tools and dialogue to an even broader audience,”
says Stuart Snyder, president and COO at Cartoon Network,
adding that tapping into Facebook’s user base
of 750 million will certainly help the cause. From a
demographic standpoint, Snyder says Facebook off ers
the opportunity for Cartoon Network to reach beyond
its younger-skewing audience to teens, parents and
even grandparents who can make a diff erence.
8 July/August 2011
In opening up that dialogue, Facebook plans to
launch an interactive Stop Bullying: Speak Up social
app that will enable educators, parents and kids to
make a personal commitment—and recruit others to
join them—to help stop bullying. The app is scheduled
to launch in time for back-to-school 2011.
Cartoon Network, for its part, is integrating its
bystander-focused bullying prevention platform
with Facebook’s Family Safety Center, while Turnerowned
People, Sports Illustrated and Time magazines
will feature editorial content that highlights the
problem and some innovative programs and measures
being taken to combat it. The combined campaign
will also include CNN’s Anderson Cooper 360°
Town Hall–a second special dedicated to discussing
current bullying issues scheduled to air on the 24/7
newsnet CNN in October as part of Bullying Prevention
Month. (Additional reports will air on CNN in
the lead-up to the special.)
The partnership is designed to empower the estimated
75% to 85% of US kids who witness or are aware
of bullying, and the 160,000 students who each day
avoid going to school out of fear of being picked on and
teased. —Wendy Goldman Getzler
Out of
Office
Tales from
the frequent
fl iers club
Frank Falcone
President and creative
director, guru studio
1. In my carry-on
you’ll find my iPad,
business cards, (very
few), sell sheets,
three budgets, three
scripts, a roll of Euros,
a sketchbook and a
toothbrush.
2. My go-to gadget
is my Blackberry Bold.
But the iPad is trying to
convince me to give his
little brother a go.
3. On the fly
I have learned the Zen
value of “new financing
models” and the
deferred gratification
they imply.
4. Preferred in-air tunes
Air, plus any other sleepinducing
tunes that
don’t involve Yanni or
the pan flute.
5. Best in-flight food
Gin and soda.
6. Best power-lunch
Lunch is not a
competitive sport.
7. Window or aisle?
Window! Two reasons:
I have the stronger
bladder and I get to
control the window
shade, permitting the
chance to sleep once my
work is done.