Take the Time, Drop a Line - La Quinta Chamber of Commerce

The Voice of Business Vol. XXV Issue #10 October 2009
Take the Time, Drop a Line
Writing thank you notes and more.
Get the facts Straight.
Breast Cancer Awarness
Find the support you need.
City Scene
Member’s Forum and more...
La Quinta Chamber of Commerce
78-275 Calle Tampico, #B
La Quinta, CA 92253
Prsrt Std
U.S. Postage Paid
Palm Springs, CA
Permit No. 9

La Quinta Chamber
of Commerce
Board of Directors
Executive Committee
Thomas McDermott, Chair
Law offices of Thomas J. McDermott
John Peña, Chair Elect
John Peña & Associates
Lee Osborne, Treasurer
Peterson, Slater & Osborne
Accountancy Corporation
Kathleen McEntee, Secretary
Kathleen McEntee & Associates, Ltd.
Scott Brooks, Immediate Past Chair
Brooks Printing Impressions
David Howard
Cherokee Homes, Inc.
Oct 15, 2009
Breakfast Network
7:30 pm - 9:30 pm
at DesertArc
73-255 Country Club Drive
Sponsor: DesertArc
Ribbon Cutting
2pm Thursday
at Solano’s Bistro
Don’t miss the fun!
78-110 Calle Estado
771-6655
Oct. 28
Mixer
5:30 - 7:30 pm
LG’s Prime Steakhouse
78525 Hwy. 111
Nov. 4,2009
New Member Orientation
8-10 am
at the Chamber of Commerce
Nov. 12,2009
Power Lunch
11:30 - 1:00 pm
Amore Italiano Ristorante
47-474 Washington Street
Save The Date!
Toys For Tots Mixer
December 7
The Homestead Restaurant
78045 Calle Cadiz
771-5666
A promotional program
for your business!
Send in an application to babysit Gamby at your place of business. If you
get chosen, Gamby stays with you for a month. We will reserve a section
in The Gem announcing your promotion. (Application available upon
request.) Contact the La Quinta Chamber of Commerce office
760-564-3199. Visit and ask to see Gamby to receive your surprise!
Mediterra Apartment Homes
360-100 Palm Royale Dr.
Ask for Gamby and get your application
fee waived!
Mitch Blumberg, iAudioCampus.com
Cos Cappellino, The Desert Radio Group
Noel Fischer, Grins2Go, On Location
Frank Orlett, Burrtec Waste
and Recycling Services
Diamond Sponsors
Toñita Valencia, Automated Telecom
Krisann J. Bacon, Time Warner Media Sales
Bruce Franklin, B & K Associates
Leland Berliner, All Valley BBQ
Frank Blum,, Coldwell Banker
David Kirken, La Quinta Resort & Club
Steve Sanchez, Desert Radio Group
Chamber Professional Staff
David Archer
President/CEO
Anne Blalock
Director of Fun/Sales
Renee Woodward
Director of Design & Communication
Idalia Uribe
Director of Finance
Mildred Donley
Volunteer
Emerald Sponsor
Ruby Sponsor
MISSION STATEMENT
TO PROMOTE AND ENHANCE BUSINESS GROWTH, CIVIC WELL-BEING AND A SOUND
QUALITY OF LIFE.
STRATEGIC OBJECTIVES
CREATING A STRONG LOCAL ECONOMY • PROMOTING THE COMMUNITY •
PROVIDING NETWORKING OPPORTUNITIES • REPRESENTING THE INTERESTS OF
BUSINESSES WITH GOVERNMENT • POLITICAL ACTION.
Please note: Reservations are required for all Mayor’s Luncheons, Power Lunches & The
Breakfast Networks. COSTS: Mayor’s Luncheons - $25 for members $30 for non-members with
reservations 3 days prior to the event; $30 for members/$35 for non-members thereafter; $40 for
walk-ins. MIXERS - $10
for members. $15 for non-members. POWER LUNCHEONS - Members only - $20 with reservations
3 days prior to the event and $25 thereafter. THE BREAKFAST NETWORK - Members only - $20
with reservations 3 days prior to the event and $25 thereafter. An additional fee of $5 will be charged
if an invoice is required. We accept Cash, VISA & M/C, checks ONLY.
The La Quinta Gem is the official publication of the La Quinta Chamber of Commerce. Circulation:
23,000. Distributed free to all residents, Chamber members and businesses in La Quinta. Additional
distribution by subscription available for $25 per year. To advertise, subscribe, or submit articles,
please contact the Chamber at (760) 564-3199. PLEASE NOTE: The opinions and views expressed
in all editorial material are those of the writer or person interviewed and are not necessarily those
of the La Quinta Chamber of Commerce, its Board of Directors, officers or of the advertisers in
The GEM. The La Quinta Chamber of Commerce endorses no person, political candidate or opinion
unless specifically stated.
LA QUINTA CHAMBER OF COMMERCE
78-275 Calle Tampico #B La Quinta, CA 92253.
PHONE: 760-564-3199 FAX: 760-564-3111
A & M Construction
Amores Italiano Ristorante
Aquarium of the Pacific
Arbonne
Arnold Palmer’s Restaurant
Baskin Robbin’s 31 Flavors
Brandini Toffee
Burrtec Waste Management
Buzzfactory
Coldwell Banker -
Community Bloodbank
Costco Wholesale
Dan Stocking for WIN
Darla’s Hair Etc.
Davane’s Restaurant
Electric Car Distributor
Elegant Edge Nail Salon
Fisherman’s Market
Frank Blum
Grins2Go
Indian Wells Tennis Garden
ipayment Inc.
It’s a Grind Coffee
JFK Memorial Hospital
John Pena and Associates
Kathleen McEntee & Assoc.
LifeStream
LiveWell Clinic
La Quinta Barber Shop
La Quinta Resort & Club
Lampost/BackStreet Brewery
Las Casuelas Quinta
Law Offices of -
Thomas McDermott
Long Beach Hilton
Mary Kay Foundation
N2Health
Old Town
Old Town Artisan Pottery
Pacific Western Bank
Palm Desert Cleaners II
Paper Paper
PDNB
Peterson, Slater & Osborne
“Pro’s 4 Charity” -
Debbie Dahmer
Sam’s Club
SilverRock Resort
Souplantation
Douglas W. Motz Insurance
State Farm - Mike Murrell
Time Warner Cable
The 2009 Prestige
PGA WEST (Mark Weissman)
The Beer Hunter
The City of La Quinta
The Desert Entertainer
The Golfsmith
The Granite Company
The Home Depot
The John Stanley King Band
The Kaiser Restaurant Group
The Desert Radio Group
Tilted Kilt
Time Warner Cable
2

Summer Breakfast Specials
served between 7 -11am Mon. - Fri. Only.
One pancake, two eggs and two pieces of bacon
$5.99
Cheddar Cheese Omelette with
Country Potatoes or hash browns
$6.99
Three Eggs, Hash browns and Coffee
$6.99
Creamed Beef on thick Toast served with two Eggs
$7.99
Summer Lunch Specials
served between 11am - 2pm only Mon. - Fri. Only
1/2 lb. Cheeseburger, Steak Fries and drink.
$7.99
1/4 lb. all beef Hot Dog, Steak Fries and drink
$6.99
Egg salad, Tuna salad, Turkey or Ham sandwich with
choice of Steak Fries or Cole Slaw with drink
$6.99
1/2 Egg salad, Tuna salad, Turkey or Ham Sandwich with
small salad & cup of soup
$7.99
Buy 1, Get 1 FREE
purchase any menu item at full price and receive second item of
equal or lesser value FREE. Two drinks must be purchased, no
special items or discounted items. One coupon per party/table.
Good Mon. thru Fri. Expires 11-15-09
Louise’s Pantry
3

Pink Ribbon Month
Celebrating Breast Cancer Awareness and Support
By Sonja N. Fung, ND
Cancer--there is not another announcement that can evoke more powerful emotions.
This diagnosis can throw one into the depths of confusion or impact our
life and the lives of others in such a profound way. Breast cancer is the most frequently
diagnosed cancer in women in the United States and the second leading
related cause of death. An estimated 200,000 women will be diagnosed with invasive
breast cancer this year and 40,000 will die. Another 60,000 will be diagnosed
with pre-cancerous breast disease.
Cancer is complicated. Many factors contribute to a person developing cancer.
Just by being a woman, our risk increases. Even though we know some of the factors
that can lead to developing cancer, there is no definitive answer as to why
breast cancer develops in some women and not others. There are some risk factors
we have no control over such as aging and family history. There are, however,
risk factors that we can control such as maintaining a healthy weight, exercising
regularly, limiting alcohol intake, and eating a balanced, nutritional diet.
Become informed about your body. The most important step that a woman can
take to reduce the risk of breast cancer is to familiarize yourself with your body.
It is vital to do monthly self-breast exams. If you know how your normal breast
tissue looks and feels, you can easily detect any changes in the tissue and notify
your doctor. Receiving bi-annual clinical breast exams is another step in early
detection. The Susan Komen Foundation and the National Cancer Institute recommends
that women with average risk of breast cancer receive a mammogram every
year or two starting at age 40. For women with a strong family history of breast
cancer, mammography screening should start earlier depending on how high the
individual’s risk. Mammography is not as sensitive in younger women due to denser
breast tissue, but the mammogram can be followed with a breast MRI for more
accurate results.
Genetic screening is another way of accessing your risk for breast cancer, especially
if there is a strong family history. Talk to your doctor about genetic tests for
BRCA1 and BRCA2 gene mutations. Women with the BRCA1 and BRCA2 gene
mutations have a 35-80% increased risk of developing cancer compared to 12% in
women without the gene mutation. Again, just because you have the gene mutation
does not mean you will develop breast cancer. Up to 40% of women with the
BRCA1 gene mutation do not have breast cancer. Even with all the research that
has been done on cancer, it is still not known how or why some people develop
the disease and others do not.
What if I have breast cancer already?
If you are or have been diagnosed with breast cancer and are looking for additional
resources, you probably have experienced the flood of information coming
at you from the Internet, friends, and family. Differentiating correct and false information
can be confusing and overwhelming. Naturopathic doctors are experts in
bridging the gap between conventional and integrative approaches to cancer care.
They focus on working with your oncology team to maintain your quality of life,
minimize potential side effects, and maintain your fighting spirit through a personalized
plan, which includes diet and lifestyle modifications and appropriate herbal and
nutritional supplementation.
Above all, believe in your body’s wisdom. Your body is as vital and as strong
as your will. As George Groddeck writes, “One must not forget that recovery is
brought about not by the physician, but by the sick man himself. He heals himself, by
his own power, exactly as he walks by means of his own power, or eats, or thinks,
breathes or sleeps.”
The doctors at Live Well Clinic believe in empowering women through education
and knowledge by protecting themselves through regular breast exams. For Breast
Cancer Awareness Month, in honor of the women who bravely fight cancer every
day, we will be offering FREE CLINICAL BREAST EXAMS every Friday from 2-5pm
throughout the month of October.
Dr. Sonja Fung is a naturopathic doctor at the Live Well Clinic in La Quinta, CA. She not only works for the
prevention of breast cancer, but uses an integrative approach to support women who currently have breast
cancer. For more information, go to www.livewellclinic.org or call 760-771-5970. Live Happy, Live Well.
All Valley BBQ, Spa & Fireplace
81955 Hwy. 111, Indio
SUNDANCE AND
HOT SPRING SPAS
(760) 342-5277
4
AllValleyBackyard.com

MORTGAGES REDUX
By Thomas J. McDermott
We have had a lot inquiries since we did our article on mortgages several
months ago. If you cannot make your mortgage payments, you have a problem. If
your house is underwater in the sense that you paid more for it than it is worth,
you have got a larger problem. If your house is underwater vis-a-vis the mortgage,
that is, the total amount of the mortgage due is now greater than the value of the
house, you have got a whopping problem. What can you do?
We gave you some pointers in the last article. If you have a purchase money
mortgage on your primary residence, you can walk away from the house with no
consequences other than, of course, the loss of the house and the loss of your
down payment. However, you cannot be held liable for any deficiency judgment. A
purchase money mortgage means that the mortgage was taken out for the purpose
of buying the house at the time the house was purchased and that there has never
been a refinance or a home equity loan. Just the one mortgage, taken out to
purchase the house, and continually serviced thereafter.
Primary residence means that it is the house you live in. This can become an issue
in an area such as the Coachella Valley where many residences were purchased as
second homes. Can a second home be a “primary” residence? Yes, under certain
circumstances. But this is where the matters start to get muddier.
As we pointed out in our last article, the so called “moratorium” on foreclosures
in California was no such thing. It had so many complications, contradictions, and
exceptions, that it might as well never have been issued. However, the lenders took
some notice of the moratorium and rather than try and sort out the issues, generally
were giving people time in which to try and work out their financial problems. This
was not entirely due to the generosity, kindness and good citizenship of lenders.
They were so overwhelmed with foreclosures and potential foreclosures that they
just couldn’t get around to doing much.
Unfortunately, the picture has not brightened. Instead it has darkened. For
example, on August 5, 2009, the Associated Press reported that the government’s
$50 Billion program that was supposed to help ease the mortgage crisis is hardly
being utilized. For example, Bank of America holds 796,000 loans that are eligible
for modification but has only modified 4% of those loans. J.P. Morgan Chase has
394,000 loans eligible but has only modified 20% of those loans. Wells Fargo has
329,000 loans eligible for modification and has only modified 6%. The numbers
with the rest of the primary lenders in the United States are just as discouraging.
Now the horizon is becoming even darker. There are large numbers of people,
attorneys and others, who have entered into the business of “solving your mortgage
problems.” The State Attorney General, Edmund G. (Jerry) Brown, Jr., has set up
a ten person task force consisting of four lawyers and six investigators who are
working with Federal, State and local law enforcement as part of a statewide
crack down on foreclosure fraud. It was reported in the California Bar Journal
for September 2009 that two lawyers have already been disbarred for engaging in
foreclosure fraud. Christian Michael Dillon of Dana Point and Nabile Anz of Irvine
(These lawyers were not “disbarred” in the sense that there was a proceedings
against them; after they were charged with foreclosure fraud, they both resigned
from the Bar. This means that they are no longer authorized to practice law in
the State of California.) Companies are advertising everywhere, on the radio, on
television, on the internet and in the newspapers claiming that they will help you
solve your mortgage problems. Most of these companies simply send you a set
of forms and ask you to fill them out and return them. These forms are usually
the same forms you will receive if you go to your own bank directly and ask for a
modification. However, with the mortgage modification company, you may have to
pay up to $5,000 for this service.
There is no reason why you cannot deal directly with your own loan servicer
to try and get your mortgage modified. Here, for example, are some suggestions:
• If the loan servicer makes any promise whatsoever, such as foregoing a mortgage
payment, modifying the loan or postponing a foreclosure sale, you must get it in
writing. If you just get it over the telephone, it is meaningless.
• Keep detailed written records of every contact you have with your loan
Mortgage con’t. on page 23
5

6
Getting the facts straight
Dr. Nicole Ortiz
The buzz about the H1N1 flu and the new push for
vaccines is in the forefront of conversations from
doctor’s offices to the local coffee shops. On June 11,
2009, the World Health Organization (WHO) signaled
a global pandemic of 2009 is the influenza A (H1N1)
virus. This new virus emerged in Mexico in March
2009 and spread to the United States. With so much
information and misinformation often driven through
fear tactics by the media, I feel it is necessary to identify
the issues at hand. With the potential that millions of
Americans, such as yourself, will be infected with this
virus or the common seasonal flu, prevention, starting
today, should be your focus. The most fundamental
prevention strategy is to bolster your immune system.
At the end of this article, I will discuss how to build
and maintain a strong immune defense.
Let’s begin with the basics: What is the difference
between seasonal flu and H1N1 flu?
Seasonal flu, which affects millions of people annually,
will continue to be present as fall and winter approach.
The Center for Disease Control (CDC) has recently
changed their recommendation for children stating
ALL children should be vaccinated for the seasonal
flu. Interestingly, there is no published reason as to
why their recommendation has changed. What has
changed about seasonal flu this year to warrant this
new recommendation? The reality is we do not know.
Is the CDC piggy-backing on the press the H1N1 is
getting or maybe there is a risk of getting both types
of flu at the same time? The current guidelines for
the H1N1 vaccination recommendations can be found
at http://www.cdc.gov/vaccines/. I am not currently in
support of vaccinating every child because of the potential
side effects experienced from the vaccination
itself. However, if a child has severe allergies, asthma,
or serious health complications, I recommend checking
with your doctor to immediagely start to boost
their immune system.
The H1N1 flu pandemic is much like the 1957 flu.
Similar strains of the virus were Swine Flu and Novel
H1N1. Even though there have been “cousins” of this
virus circulating for many years, the 2009 H1N1 virus
has yet to be seen in our immune systems. One
reason we are anticipating an increase in 2009 H1N1
influenza cases is because it is a new strain and we
not yet built up an immunity to it. Interestingly, the
age group most affected by H1N1 is 25-49 year olds.
This is younger than we may have expected which is
probably attributed to the gradual decline in health of
our nation due to poor food quality, stressful lifestyles,
diabetes, and obesity. This age distribution is a reversal
from seasonal influenza, where approximately 90% of
severe and fatal cases occur in the elderly population.
Currently, a national rush to immunize for the H1N1
virus is underway. The vaccine was under development
this summer which leaves little time to test its longterm
effects on people. Interestingly, five manufacturers
have immunity from lawsuits if the vaccine causes
any negative health conditions. This means millions
who “step up” for the H1N1 flu shot may be protected
from the virus; but according to a government act,
they will also be unable to sue over any adverse side
effects they may experience. The US will have up to 45
million doses of the fast-tracked vaccine and approximately
150,000,000 of another trivalent(?) flu vaccine.
The US spent over two billion dollars to purchase
anti-viral drugs, masks, and the new vaccine. This is a
significant expenditure for a virus that has not proven
to have significant fatalities. Again, I would advise that
you do your homework before you roll up your sleeve
to receive your dose. The vaccine contains immune
adjutants that a number of studies have demonstrated
the potential ability to trigger autoimmune disorders,
including rheumatoid arthritis, multiple sclerosis and
lupus. People who already have autoimmune disorders
should avoid this vaccine.
Symptoms of 2009 H1N1 Virus
The 2009 H1N1 virus has been reported to cause
many different flu-like symptoms including fever, coughing,
sore throat, body aches, headaches, chills, fatigue,
nausea, vomiting, and diarrhea.
Is H1N1 flu deadly? Most people in our community
that will develop the seasonal flu or H1N1 flu will not
need to be treated. As monitored by the WHO, the
overwhelming majority of patients continue to experience
mild illness. People at high risk of death or
severe health complications from the flu include pregnant
women, and people with asthma and/or a compromised
immune system who should be treated immediately.
While there has been a small percentage of
deaths from H1N1, we do not need to live in fear of
the H1N1 virus.
Is there a test to identify if I have influenza of any kind?
Special tests to differentiate pandemic H1N1 from
seasonal flu have been sent to every state health department,
but it is not possible to test everyone with
flu-like symptoms. Furthermore, the test
isn’t 100% accurate
so it is
not the most
reliable tool for
doctors.
What should
you do to protect
yourself?
1. Educate yourself
so you can make an
informed choice!
Each week CDC
analyzes information
about influenza
disease activity in
the United States and
publishes findings of
key flu indicators in a
report called FluView.
(http://www.cdc.gov/flu/weekly/) WHO also has a
section of their website dedicated to HINI. http://
www.who.int/csr/disease/swineflu/en/index.html
For an alternative perspective on H1N1 visit http://
articles.mercola.com/sites/current.aspx
2. Boost your immune system immediately.
Recommendations for adults--supplement the nutrients
most essential for optimal immune functions.
Many, if not a majority of adults, are deficient in one
or more of these nutrients. A very safe and nutritive
prophylactic treatment would include:
1. Vitamin C 500mg--1 gram daily
2. Cod Liver Oil--1tablespoon daily (contains Omega 3 fish
oils and Vitamin A; both important for immune support)
3. Vitamin D3--4,000 IU daily of liquid supplement
4. Zinc--205mg daily with food
3. Remember to wash your hands FREQUENTLY to
avoid transfer of the virus.
4. Stay hydrated (at least ½ your body weight in ounces
of water) daily.
If you have influenza, these practical tips can assist you
back on your feet faster.
1. Sleep. Really!!!! Stay in bed as much as possible.
Your body takes about 7 days to fully recover from
the influenza virus. Returning to work or stressful
situations too soon can cause a relapse and serious
health complications. Your co-workers and neighbors
will thank you for staying at home.
2. A fantastic herbal remedy for the treatment of influenza
(either common influenza or H1N1) is elderberry
syrup. This herb helps ease the “icky” side-effects of
the flu and accelerate your healing time.
3. Signs that warrant an emergency room visit include
shortness of breath, chest pain or pressure, confusion
or seizures, persistent vomiting or inability to retain
liquids, and bluish lips.
Dr. Nicole Ortiz, ND of Live Well Clinic. 78-370 Hwy 111 Ste 100
La Quinta, CA.
www.livewellclinic.org. email: info@livewellclinic.org 760-771-5970.

{
Norma L. Oshita
Marriage, Family, and Child Therapist Intern
Family Issues, Domestic Violence, Couples, Anxiety Issues
and Individual Difficulties
Originating from her experience as an elementary
teacher, Norma Oshita knew her life’s purpose was to
help adults and children cope with life’s challenges. Norma
has been a clinical supervisor of a methadone treatment
center and has experience working with children and their families in group home
settings and through child protective services.
Mrs. Norma Oshita believes in evidence-based approaches, such as cognitivebehavioral
and solution focused therapy.
At Village Counseling Clinic, Mrs. Oshita offers anxiety treatment for individuals
and groups.
Mrs. Oshita treats anxiety symptoms such as: Fear of certain situations and
stress about uncontrollable environmental factors • Panic Attacks • Obsessive
Compulsive behavior • Post-Traumatic Stress disorder • Social Anxiety Disorder •
Attention Deficit and Hyperactivity disorder.
Anxiety may be triggered by negative experiences. In many cases though, learning
new coping skills can reduce the severity of the symptoms.
While individual treatment can be beneficial, group offers the opportunity to
relate and work together with others experiencing similar symptoms; making the
conjunction of both treatments the best intervention.
Norma L. Oshita, M.S., MFTi Village Counseling
73-302 Highway 111, Palm Desert, CA 92260
Office (760) 773-0669. Cell: (909) 771-8236. fax: (760) 773-0569
NormaOshita.mft@live.com
Janice Hall Designs
After spending the past three years in Savannah, Georgia and
Charlotte, North Carolina, Janice Hall has returned to La
Quinta.
Interior Decorating and Staging for both commercial and
residential projects is more than a career...it's her passion!
Originally from Chicago, Janice attended the State University
of New York at Albany before embarking upon a successful
career in advertising as a Graphic Production Manager. Her
creative drive didn't stop there...Janice spent ten years as a
professional photographer, speicializing in fine art, before
pursuing yet another creative passion...Interior Decorating.
Upon becoming certified in the field, Janice had no problem
finding work and was awarded Interior Decorator of 2009
by Savannah Magazine. Clean, uncluttered space is Janice's
signature in both her photographic images and interior decorating schemes.
For more information contact Janice at 760.464.8450 or at janicehalldesigns@gmail.com. You may also visit
her website at www.janicehalldesigns.com.
{
7

Tenants Beware…A Love Story
By Renee Woodward
I am a tenant and this is not a love story! In July I found several foreclosure notices
taped to my back gate alerting me that my lovely home, where I have lived for
almost three years, was up for auction in August. In complete disbelief this was
happening to me, I called the owner of the house. I was told a refinance was in
the works and “advisers” told them to stop the mortgage payments. Oh gee how
comforting! I would have loved to have known this, maybe a few months ago!
Suffice to say after I asked a flurry of questions and some of them answered, most
of them were met with “Don’t worry, you will have a 60-day notice,” I was more
confused than ever and wondering if I was going to be homeless very soon. What
were my tenant rights? How much time did I actually have? How long was the
foreclosure process going to take? Would the house be refinanced by the time it
was going to auction? Would the Sheriff evict me? My head was spinning!
Then I became angry. How could the owner do this to a single mom? From what
I have read and heard this type of situation is happening everwhere and no one
is being spared. How long had the mortgage not been paid and worst, what was
happening with my hard-earned rent money? Well, it was kept by the landlord, of
course.
After my anger disappeared, I began to educate myself on tenant rights. I found
the Website www.tenantstogether.org. What I discovered, most importantly, was
that a bill has been passed recently that extends the time a tenant may stay in a
rental foreclosure from 60 to 90 days. Whew!
I contacted an attorney about the rent issue and was disheartened to learn
that it is not illegal for a landlord to take your rent money even though they
are not paying his/her mortgage. There is something wrong with this scenario as
thoughts of my landlord traveling around the world with my money dance in my
head. August came much too quickly and I discovered that the house, indeed, went
back to the bank on the appointed date that was posted on the original notice.
Before I could ask what bank and when did the 90-day clock actually start ticking,
I received another notice on my front door. This time (things are looking up)
from a realtor representing a new bank who now owns the house. I read the
information and was particularly interested in a group of words that jumped out
at me “cash for keys." I had heard this quote from people and relators who have
been in this same situation. Apparently, this is becoming an epidemic.
The bottom line is if you can vacate the house within a certain time. The sooner
the better, the more money the bank gives you. I called my parents to let them
know my situation and they warned me about the fraud that is currently going on
regarding this situation. In the background as my Mom was saying “well how much
money dear,” my Dad was yelling, "get it in writing, get it writing!" Of course, I
reviewed the paperwork and verified that this is a binding contract. Wow, was this
too good to be true? I handed the bank represetative my keys and receive cash?
Just like that?
As I’m writing this, I am waiting for my check and frantically trying to pack… I
still can’t believe this is happening. The money will come in handy and, it is amazing,
how quickly you can find movers and a new place to live when you are forced into
this situation.
My job is based on deadlines, and so it seems is my life.
Having a Web Site Is Not Enough.
Many businesses are content with simply having an Internet web site, then wonder
why a large percentage of market-share eludes them. How do you gain consumer
attention on the Internet? Well, that web site is just not enough!
Promoting your business online should be a high priority. The statistics prove
that the Internet can produce a third or more of your total business. Why then do
businesses devote so little effort to such a potentially lucrative marketing medium?
Most see measurable return-on-investment almost immediately, allowing for quick
evaluation and continual adjustments to improve results.
How do you promote your business online? One option is Search Engine
Optimization. SEO is great, but not the only way to populate a web site.
Pay-per-click advertising is effective, but PPC should be used to supplement, not
replace efforts to improve a site's ability to earn good search results.
To develop a business web site with relevant traffic takes research, experience,
and knowledge. The number of conversions, not simply the number of site visitors,
determines a site's success.
Marketing on the Internet
To market online, first make certain that the site is correctly designed for search
and sales. To be effective, encourage visitors to take an action. Here are a few
suggestions.
Start with Your Competition
One of your objectives is to beat the competition in search engine rankings and
web site content, so research your competitors and examine what they feature and
what they offer.
Online you are competing with all the similar businesses in your area with a
web presence. Select "the best of the best" of your competition. Do they offer
something you do not? What do they consider the most important information to
promote? Does the content on your site elevate your business above the others
and encourage visitors to take action? Action is the priority.
Everyone Loves a Deal
Place a special promotion section on your site. Value-added offers elevate your
image, whereas discounted rates can compromise your position and negatively
affect rate integrity.
A hotelier once decided to include a complimentary breakfast to improve sales
and now this is often standard practice. Create special promotions targeted to
your market segment.
Use Permission Marketing To Build Repeat Business
Ask your web site visitors for permission to send them a regular flow of
promotions. Include verbiage such as "Click here to join our emailing list and
receive early notification of specials before they are offered to the general public".
Permission marketing builds a database of interested visitors to your site.
Using Signature Files
A signature file is commonly called an electronic business card. A signature
added to your email correspondence is an effective free method of directing traffic
to your web site.
Developing a Link Strategy
A good link strategy is a very important part of SEO. When ranking your web
site, several search engines consider the number and quality of in-bound links to
rank your website.
Remember that in-bound quality links are beneficial and out-bound links detract
from your ranking with search engines. An effective link strategy can boost site
production considerably, but leave this to the experts, there are many pitfalls and
penalties if it is done incorrectly.
Next Steps
Internet Marketing ties together the creative and technical aspects of the Internet,
which includes site design, development, advertising, and sales. Methods and
strategies incorporate a wide range of services such as: Search Engine Marketing,
(including SEO and pay-per-click advertising), display advertising, e-mail, newsletter,
and web press release marketing,
Yes, Internet marketing involves more than simply having a web site, but the
Internet is still the most effective and least expensive way to expose your business
to local or global traffic and new customers.
You can contact Art Davis at Globally Locally 760-808-4664 or art@globallylocally.com
8

In prior months, I discussed adrenal fatigue and metabolic
syndrome (syndrome X) as two possible reasons
why you might be feeling tired. Another common cause
of fatigue is hypothyroidism. Hypothyroidism involves
the thyroid gland; a small, butterfly shaped gland that
sits at the base of your neck and controls your metabolism
or the speed at which your body operates. If
functioning properly, secretions from the thyroid gland
can elevate your mood and energy, however, when it is
not producing enough hormones, such as in the case of
hypothyroidism, it can lead to fatigue and many other
symptoms.
Symptoms of hypothyroidism include:
• fatigue
• increased weight gain even with a low-calorie diet
• depression
• constipation
• overly sensitive to cold weather
• poor circulation and numbness in hands and feet
• muscle cramps at rest
• itchy, dry skin
• hair falls out easily
• low basal body temperature
It is estimated that more than 12% of the U.S. population
will develop a thyroid condition during their lifetime.
Some twenty million Americans have some form
of thyroid disease, and up to 60% of those with this
disease are unaware of their condition. Women are
5-8 times likely to develop this problem, and the most
prevalent cause of thyroid disorders is Hashimoto’s
thyroiditis. This condition causes the body to destroy
the cells responsible for producing thyroxin and other
hormones secreted by the thyroid gland. This results in
a hypothyroid or a slow metabolism.
Some thyroid disorders are overlooked because
Why Am I Tired? Part III
You might not see it on your calendar, but Oct. 18 – 24 is National Save for Retirement
Week. This event, endorsed by Congress, is designed to promote the benefits
of saving for retirement and to encourage workers to take full advantage of their
employer-sponsored retirement plans — so you may want to use this week as a
starting point to do just that.
For many of us, the need to boost our retirement savings is critical. In fact, some
53% of Americans report that the total value of their household’s savings and investments,
excluding the value of their primary home and any defined benefit plans, is
less than $25,000, according to the 2009 Retirement Confidence Survey sponsored
by the Employee Benefit Research Institute.
Also, the decline in popularity of these defined benefit plans — the traditional
pension plans that make payments based primarily on years of service — is one reason
that saving for retirement has become such a major issue. From 1986 to 2008,
participation in defined benefit plans among full-time workers in private industry
declined from 76% to 24%, according to the Bureau of Labor Statistics. In many
cases, these defined benefit plans have been replaced by defined contribution plans,
such as 401(k) plans — which means that much of the responsibility of adequately
funding retirement has shifted from the employer to the individual.
Given these factors, it is clear that you must be proactive in building resources
to achieve the retirement lifestyle you have envisioned. So, consider taking the following
steps:
• Contribute to your 401(k) or other employer-sponsored plan. If possible, try to
put in as much as you can afford to your 401(k) or other tax-advantaged, employersponsored
plan, such as a 403(b) or 457(b). It is a good idea to spread your 401(k)
many patients who suffer from ‘hypothyroid symptoms’
may not have a problem with their actual thyroid, but
rather with the glands that control the thyroid such as
the hypothalamus and pituitary gland, which are located
in the brain. The hypothalamus and pituitary gland
secrete hormones that control the thyroid.
The process of creating these active hormones is
quite complex; so, the first thing everyone must understand
is that your hormone system or endocrine
system is like an intricate web. If one hormone is in
excess or is diminished, then it will affect another and
so on creating a domino effect. Your hormones are
messengers that tell different cells in your body what
to do. Your active thyroid hormones go to each cell
and tell them to take up more oxygen and burn more
energy, which gives you energy--just like stepping on a
gas pedal will accelerate your car.
The chain of command for your thyroid starts with
a gland called the hypothalamus. This tells the pituitary
gland to secrete Thyroid Stimulating Hormone (TSH),
which tells the thyroid gland to make more thyroxine
(T4) and triiodothyronine (T3) by transporting iodine
into the thyroid and stimulating another hormone TPO
(thyroid perixidase activity). Still with me? There is
quite a bit more to this, but what you need to know
is T4 is the non-active form of the hormone and it is
converted into the active form T3, mainly in the liver.
There are also some other forms of inactive thyroid
hormones, which get converted into the active form in
the gut, which is why it is important to have a healthy
digestive system. Symptoms such as: gas, bloating, excessive
fullness after meals, diarrhea, constipation and
use of anti-acids or acid-blockers are all signs that your
digestive system is not working properly and may indirectly
affect the thyroid.
Financial Focus
Diagnosis of hypothyroid is usually based on lab
results with corresponding signs and symptoms. It is
common for those with HMO insurance plans to only
get your TSH levels tested to check for thyroid problems.
If the lab test shows a high TSH level, then you
will most likely be diagnosed as hypothyroid (because
your body is trying to make more thyroid hormones to
compensate for already low levels). Current medical
treatment for elevated TSH levels includes prescription
thyroid medication which may increase your metabolism
and energy levels, but may not address the underlying
disorder(s) and thus will not restore health and
balance to the body. Other important lab tests for the
thyroid include free T3 and T4, free thyroxin index, T3
uptake and thyroid antibodies. These tests can rule out
disorders of other glands in the body that control the
thyroid and help focus treatment on the root cause.
For example, if you are not making enough of the active
version of the thyroid hormones because of stress
hormone dysfunction, then a medication will never fix
the underlying issue. In this instance, addressing the
stress gland (adrenal) dysfunction is crucial to restoring
a healthy hormone balance.
The thyroid and its other controlling glands may also
be affected by: testosterone levels, birth control pills,
estrogen, progesterone, cortisol (stress hormone), lack
of essential fatty acids, altered digestive function and
many others. This is why it is important to carefully examine
all systems of the body in order to restore function
and balance to your body. Look for a healthcare
practitioner that will help uncover the root cause of
your low energy levels and start feeling better today.
If you would like to find out if you have a thyroid condition or another
issue that is causing you to feel chronically tired, contact Dr. Hashimoto at
760-636-0079 or find him on the Web at www.n2healthnow.com
dollars among the available investments in a way that reflects your risk tolerance
and time horizon. And as your income increases, try to increase your 401(k) contributions.
At a minimum, put in enough to earn your employer’s match, if one is
offered. Due to the prolonged economic slump, some employers have cut back or
eliminated their 401(k) matching contributions
• Open an IRA. Even if you contribute to a 401(k), you are probably still eligible
to open an IRA. A traditional IRA can grow on a tax-deferred basis and a Roth IRA
grows tax-free, provided you have had your account for at least five years and do
not begin taking withdrawals until you are 59 1/2. Plus, you can usually find that an
IRA provides more investment options than a 401(k) plan.
• Rebalance your investment portfolio regularly. During the long Bear Market,
many new retirees faced difficulties when they were forced to tap into investment
portfolios whose value had dropped significantly. You can help avoid this problem by
periodically reviewing and rebalancing your investments. For example, if you know
you’re going to retire within the next five years, you may want to consider shifting
some of your assets into shorter-term investments that may not be as susceptible
to market volatility. You may speak with a financial advisor, who can help you review
your specific situation. By making the right moves, you can turn every week into a
“Save for Retirement” week, and you will probably be glad you did once your actual
retirement week arrives.
Loren Biggs is a Financial Advisor with Edward Jones Investments located in Old Town La Quinta. He can be
reached at 760-564-9777 or by email at Loren.Biggs@EdwardJones.com. CA Insurance License # OC24309.
http://www.edwardjones.com
9

?
10
Host a Grins 2 Go Portrait Party and
receive the following (a $125 value):
• Individual Portrait session free of charge
• Starter collection including one 8x10,
and two 5x7s
• Hostess gift (only available to the hostess)
• Earn additional portraits based on the sales
from your guests
• Earn an additional 8x10 portrait for each
guest who books a new party
The Best Part of having a
Grins 2 Go Portrait Party:
Other Portrait Party Ideas:
• Makeover Party
• Bridal Showers
• Bachelorette Parties
• Birthday Parties
Portrait Parties
Gather your girls and have fun taking
portraits in the comfort of your home
with a Grins 2 Go Portrait Party!
• Portraits at a reduced cost
• Comfortable and relaxed atmosphere
• Have a blast hanging out with your girls
• A chance to do something nice for yourself
• We guarantee that you will love your portraits!
How it works:
• Invite five gals to your home for
portraits
• Each gal pays a reduced session fee in
the amount of $45
• Each gal receives one 8x10 portrait
• A viewing will be scheduled a short
time later to order portraits
• Provide a few refreshments and/or
games if you would like
La-Quinta.Grins2Go.com
© 2007 Grins 2 Go, Inc. Independently owned & operated.
Seriously and honestly,
I am not in favor of
dressing our pets in
costumes for any occasion.
But, I was encouraged
to write an
article on the subject;
so, I thought about it
and decided to give it a
try. Halloween is around
the corner and the pet
and boutique stores are
already showing off costumes
for our fuzzy friends. Some of us show off our pets in these cute outfits
with parades, fashions shows or by letting our pet answer the door on Halloween
when we proudly listen to all the "ooos" and "ahs" as kids see “Yoda” wagging his
tail. Imagine a Great Dane in a Black Widow outfit? Yikes!!
Halloween is an annual celebration, but just what are we actually celebrating?
And, how did this peculiar custom originate? Is it, as some claim, a kind of demon
worship? Or, is it just a harmless vestige of some ancient pagan ritual? I asked my
little Shih Tzu and she didn’t have a clue why she was now standing there dressed
like Zsa Zsa Gabor. The word “Halloween” actually has its origins in the Catholic
Church. It comes from a contracted corruption of All Hallows Eve. November 1
being “All Hollows Day” (or “All Saints Day”), is a Catholic day of observance in
honor of saints. But, in fifth century BC in Celtic Ireland, summer officially ended
on October 31. The holiday was called Samhain (sow-en), the Celtic New Year.
One story relates that on that day the disembodied spirits of all those who had
died throughout the preceding year would come back in search of living bodies to
possess for the next year. It was believed to be their only hope for afterlife. This is
the part where my Shih Tzu dove under the couch and left me on my own with my
research.
The Celts believed all laws of space and time were suspended during this time,
allowing the spirit world to intermingle with the living. Naturally, the living did not
want to be possessed. So, on the night of October 31, villagers would extinguish
the fires in their homes to make them cold and undesirable. They would dress up
in all manner of ghoulish costumes and noisily parade around the neighborhoods,
while being as destructive as possible in order to frighten away spirits looking for
bodies to possess.
So, there you have it! We dress up for Halloween to scare off evil spirits as well
as ourselves. However, I could never find out who had the brainiac idea of dressing
up our canines and felines and do they like it? I am still waiting for an answer
from the “Doggie Lama.” I dragged my Shih Tzu out from under the couch and she
said she would dress up if I promised that when she rings doorbells she would get
cookies and could ask to see the “wine list.” With that, she spun around a couple
of times and then asked, “does this outfit make my butt look big?”

y Linda Wright
“I admire anybody who has the guts to write anything at all.”
E. B. White
The handwritten note. What does it say?
It says that someone took the time to put their feelings into words. They actually
bought the paper, pulled up a chair and thought of you.
I know. I know. Even Grandma is texting. Cell phones and Blackberries and
computers, oh my!
A thoughtfully worded note can make such a powerful impression
on someone. A few lines in your own words, in your
handwriting, on good paper that you personally selected can
bring a smile even to the computer geeks of the world.
Personal notes can express your sorrow, it can let the interviewer
know you want the job, it can congratulate someone on
their wedding, new baby, new home, bar mitzvah, etc.
A personal, handwritten note can THANK someone. Read
this…
A THANK YOU NOTE SHOULD BE WRITTEN TO THE GIVER
OF EVERY GIFT YOU RECEIVE.
My three daughters, around age 6, each had the same response
when opening their birthday gifts and finding note cards
and return address labels personalized with their names. “Oh….
wow…..uh….thanks?”
Even at a very young age, when their “R’s” were written backwards,
I insisted they write a timely thank you card when receiving
gifts. Or perhaps a no-reason note to their grandparents…just to
say hello.
I would like to brag a little and say that they are now excellent
note writers, but I would be lying. They Facebook me instead. What the heck is this
all about? I digress.
Written language was the product of an agrarian society. Some of the very oldest
written inscriptions concerned the celebration of beer and the daily ration allotted
to each citizen. Could these have been the first personal notes asking someone to
join them for a “brewski”? Eat. Drink. Man. Woman.
People generally stay away from the “blank” cards, opting to find a card that
already has the words they need. That’s fine. There are a lot of people who are well
paid to find the words for others. I suggest that you try to dig deep and write the
words yourself just for giggles.
There are five basic steps to writing a thank you note.
1) greet the giver
2) thank them
3) say something nice about it’s intended use
4) mention the past…or refer to the future
5) repeat your thanks
Send the thank you note even if you are late in doing so. You know you’re late.
They know you’re late. Don’t apologize for being late. It makes the note take on a
different tone when you do so.
These same basic guidelines apply to most types of personal notes. People always
remember a handwritten note. In particular, they remember
the unexpected ones.
Send a note to the coffee shop owner who always remembers
your order.
Send a quick note to a friend with a great recipe she HAS
to try!
Drop a note to a neighbor whose son you saw working at
the yogurt shop. My, how handsome and polite he is!
Let your potential employer know in writing how much
you enjoyed meeting him and you really want the job.
Thank someone who called you long distance on their
dime just to talk for an hour.
Thank the guy or gal who set you up with a blind date
that you REALLY liked!
Sure, we are all super busy people, but I promise that
when you take the time to send a personal, handwritten
note, you have made someone’s day. It can even be just
one or two lines. As Shakespeare said, “Brevity is the soul
of wit.”
So do this--write the note…affix the stamp….mail.
Write the note…affix the stamp….mail.
Linda Wright is co-owner of Paper Paper Stationers, now open in Old Town La Quinta. Paper Paper is a boutique
stationery and gift store offering attractive stationery, unique gifts, La Quinta souvenir items and custom
in-house printing.
78-075 Main Street, Suite 104, La Quinta CA 92253
760.564.0703 • 760.564.0717 fax: linda@paperpaperstationers.com
11

WASHINGTON ST.
JEFFERSON ST.
TUTTO ITALIANO/ JACQUIE LITTO
PRIVATE LANGUAGE LESSONS *** GROUP COOKING
CLASSES *** PERSONALIZED DINNER PARTIES
www.tuttoitaliano-online.com; www.italianspeak.org
jacquielitto@yahoo.com
760-772-1514
Share my knowledge and experience of this beautiful country, language and cuisine
* Learn to SPEAK ITALIAN and increase your memory power.
* Join my COOKING CLASSES and learn the simplicity of Authentic Italian Recipes,
then Dine Together and enjoy * Indulge your friends at one of my
PRIVATE DINNERS for a unique dining experience.
Visit Souplantation for the freshest salads & produce,
made-from-scratch soups, baked potatoes & toppings,
freshly baked muffins & breads, and more!
All unlimited & included.
Mike Murrell State Farm
Mike opened up his State Farm Agency in 2008 in the Best Buy
Shopping Center at 44-489 Town Center Way, Palm Desert.
As your local State Farm agent, I’m a qualified professional whose
focus is to provide products and services to my policyholders consistent
with the State Farm mission: Help people manage the risks
of everyday life, recover from the unexpected and realize their
dreams. Here are some valuable services I can provide:
•Whatever your insurance needs – auto, home, life or health – I
have the tools to help you select a plan.
•I can provide valuable information about insurance, the risks that make it necessary
and how to protect yourself from those risks and get the most for your premium
dollar.
•In some instances, you can be paid on the spot for many small claims.
•All your State Farm premiums can be combined into one convenient monthly
payment. Or at your request, payments can be automatically deducted from your
checking account.
•You can reach State Farm 24 hours per day, 7 days per week, simply by calling my
office. After regular business hours you’ll be routed to our Customer Response
Center. Or call my cell phone at 760-397-3361.
Stop by my office or visit www.GoToAgent.com for more information on products and services offered by
Mike Murrell State Farm Insurance and Financial Services.
Point7West creates award-winning and creative corporate videos and television
commercials. Based in La Quinta, California., Point7West produces corporate video
solutions and commercials for clients in a wide range of industries, all over the country.
Effective, compelling, creative work that produces real-world results for your
business: that’s what we do, every day.
With our help you can add that missing piece to your marketing strategy with a corporate
branding video that ties it all together. Create a standalone piece you can use
to introduce a new product or service, promote your organization, or define your
company’s brand in a fresh way, in a new medium. Boost your website with a sleek
video that instantly communicates who you are and what you do.
Point7West is an industry leader in making effective, high-quality corporate videos
and TV commercials for a range of industries and categories, including colleges, hospitals,
real estate, resort/lifestyle/leisure, golf & tennis, hotel, travel, sports, consumer
goods and services, nonprofit, government, educational, informational, and political.
Clients use Point7West’s corporate videos to enhance existing marketing campaigns,
or as standalone products for building brand identity, promotion and marketing, sales,
informational tools, and fundraising.
Contact point7west at 760.262.6580 fax: 760.262.6585
51-025 Avenida Mendoza, suite 102. La Quinta CA
10
FRED WARING DR.
MILES AVE.
LA QUINTA
Hwy 111 & Jefferson in Costco Center
(760) 342-0555
111
COSTCO
12
SOUPLANTATION
#115 LA QUINTA
Hwy 111 & Jefferson in Costco Center
79705 State Hwy 111

City Scene
SilverRock Resort News
Overseeding
Please mark you calendars! The Arnold Palmer Classic Course will close for overseeding at the end of play Sunday, October 4,
2009 and reopen on Wednesday, November 4, 2009. The Golf Shop will be open daily from 8:00 a.m. to 4:00 p.m. Stop by to talk
golf, see the new fall merchandise, and book your fall golf outings and parties. The patio, grill, bar and clubhouse will be closed during
this time. We look forward to welcoming you back after overseeding.
Advertise Your Business at SilverRock
SilverRock is now selling limited ad spots on the GPS Systems of every golf cart at SilverRock. With over 40,000 rounds played
annually, this is a great way to advertise your business to a captive audience. For more information, call (760) 777-8884, ext. 4.
Renew Your Resident Card
La Quinta residents can play this beautiful golf course year-round for a fraction of the cost of a tee time by buying a Resident Card.
To obtain more information, call the Community Services Department at (760) 777-7090 or go to www.SilverRock.org.
“The Great California ShakeOut”
Thursday, October 15, 2009
On Thursday, October 15, 2009 at 10:15 a.m., millions of Californians
will participate in the largest earthquake drill ever! The
purpose of the ShakeOut is to practice how to protect ourselves
during earthquakes, and to get prepared at work, school, and
home. Everyone can participate!
What You SHOULD Do:
Official rescue teams continue to advocate use of the internationally
recognized “Drop, Cover and Hold On” protocol to protect
lives during earthquakes:
• DROP to the ground (before the earthquake drops you).
• Take COVER by getting under a sturdy desk or table.
• HOLD ON to it until the shaking stops.
What You SHOULD NOT Do:
• DO NOT get in a doorway! A doorway is not the safest
place to be during an earthquake. Doorways do not protect
you from flying or falling objects. Get under a table instead!
• DO NOT run outside! The ground is moving and you can
fall or be injured. Running outside is dangerous as glass,
bricks, or other items may be falling. You are safer if you stay
inside under a table.
• DO NOT believe the so-called “Triangle of Life”! An e-mail
has circulated which recommends potentially life threatening
actions; the source has been discredited by leading experts.
Earthquake Preparedness Tips:
What we do before an earthquake will determine what our lives
will be like after. Here are a few helpful hints: 1) Secure items
that might fall in your home during earthquakes, 2) Create a
personal or family disaster-preparedness plan, 3) Plan for your
family's specific needs (seniors, children, pets, etc.), 4) Teach all
family members how to use a fire extinguisher, 5) Create wallet
cards for each family member with essential contact information,
6) Organize or refresh
your emergency supply
kits, 7) Store at least one
gallon of water per person,
per day, for at least
three days and ideally for
two weeks.
Much more information
on The Great ShakeOut
and earthquake preparedness
can be found at www.
ShakeOut.org. Please visit
this website and get prepared.
13

COMMUNITY SERVICES EXCURSIONS &
SPECIAL EVENTS
REGISTER EARLY...programs often get canceled because the minimum
enrollment requirements are not met, so please register early.
San Diego Padres vs. San
Francisco Giants
Enjoy the ultimate baseball
experience with seats in the Right
Field Upper Box Section 231. In
addition to the extraordinary
views, you’ll enjoy a pre-game
buffet, beginning 1 hour prior to
game time and lasting 2 hours
after the first pitch. Light walking
is involved on this trip.
Date: Saturday, October 3
Travel To Event: 3:00 p.m. – 6:00 p.m. (La Quinta to San Diego, CA)
At Event: 6:00 p.m. – 9:00 p.m.
Travel from Event: 9:00 p.m. – Midnight (San Diego, CA to La Quinta)
Cost:
$45 per person
(includes transportation, admission, and pre-game
buffet)
Location: La Quinta Library
Registration deadline is Friday, September 25, 2009 (travel and event
times are estimated).
Neuropathy Pain
Part of the Free Lecture Series
Come and learn about some NEW methods of treating this common condition.
If you feel nerve pain, tingling, numbness, or weakness then you need to hear
this new cutting edge information.
Date: Tuesday, October 6
Time:
6:00 p.m. – 7:00 p.m.
Location: La Quinta Museum
Cost:
FREE
Speaker: Dr. Naota Hashimoto, DC
Halloween Carnival
The City of La Quinta and the President Gerald R. Ford Boys & Girls Club of
La Quinta present the Annual Halloween Carnival. Enjoy games, activities, candy
and prizes! Don’t forget your camera!
Date: Friday, October 30
Time:
Starts at 3:00 p.m.
Location: La Quinta Boys & Girls Club Gym
Cost:
FREE
Explore Your Museum
The La Quinta Museum has so much to explore,
with three exhibits and fun events for the entire
family to enjoy. The museum gift shop is stocked
merchandise including astronaut ice cream, Civil
War hardtack and plush Abraham Lincoln dolls!
EXHIBITS
Riding the Rails
Opening October 9 th , Riding the Rails
shares the rich history of the railway
system both in the desert and nationwide.
Come see a model railroad, a tunnel and
steam engine that puffs smoke, artifacts
of Southern Pacific china and railroad
lanterns, rail yard tools, and much more!
Abraham Lincoln: On display through October 27, 2009
Pioneer Families: On display through October 31, 2009
EVENTS
First Friday
Storyteller Angela Lloyd will be sharing railroad tales with accompanying
music. She has been a featured presenter at numerous storytelling festivals and
“celebrates the human experience through story, poetry and song.”
Date: October 2 Time: 5:00 p.m. to 7:00 p.m. Ages: All
Story Time at the Museum
A fun program geared for preschool aged museum visitors! Come hear a story
with a related craft to follow.
Date: October 7 Time: 10:00 a.m. Ages: 3-5
Riding the Rails Exhibit Opening Reception
Corey Wylde from the Orange Empire Railway Museum will give a presentation
on the Southern Pacific railroad and how it impacted the Coachella Valley and
Los Angeles. Find out why the railway system is called the “Octopus in the
Desert.”
Date: October 9 Time: 5:00 p.m. to 7:00 p.m. Ages: All
S.C.R.A.P. Gallery
Karen Riley from the S.C.R.A.P. Gallery will teach kids the concepts of Reduce,
Reuse and Recycle through fun craft projects made with recycled materials!
Date: October 10 Time: 11:00 a.m. to 12:00 p.m. Ages: 5-10
Abraham Lincoln
Learn about our 16 th President’s life in a special presentation from Don McCue
of the Lincoln Memorial Shrine in Redlands.
Date: October 17 Time: 2:00 p.m. to 3:00 p.m. Ages: All
Operation Lifesaver
Operation Lifesaver presents an informative session for children about train
safety. Representatives will provide coloring books and conduct fun activities.
Learn how to be safe around trains—it could save your life!
Date: October 22 Time: 6:00 p.m. to 7:00 p.m. Ages: 4-12
14

It’s Your Library
Monthly Programs
Monday, October 5: Adult Theme-Based Book Club—10 a.m.—in the
Study Room. This month’s theme is “Sports.” Read a book of your choice and join
others to discuss and compare. The theme for November is the “Middle East” and
books can be either fiction or nonfiction.
Wednesday, October 21: Who Done It?—Mystery Book Club—10:30
a.m.—in the Study Room. “Civil War Mysteries.” If you missed the September
meeting, packets will be at the reference desk. This will follow the October 7th
Civil War speaker at the Senior Center. The November theme will be “Paranormal
Investigation” (books and author information available at October meeting).
Saturday morning: Baby Play and Sign—10:30 a.m.—in the Storyroom.
Join Lorraine Hazel, MA CCC SLP, for a program that allows parents and their
babies a chance to meet, play, and communicate using simple, easy to learn signs.
Library will be closed Monday, October 12, 2009 for Columbus Day.
For more information about the Library and its programs, call (760) 564-4767 or
log onto www.rivlib.net.
Weekly Programs
Every Tuesday morning: On-the-Lap Storytime—10 a.m. to 10:20 a.m.—
in the Children’s Area. Young children sit with a caregiver for a beginning library
experience (includes movement for the active child).
Every Tuesday morning: Preschool Storytime—11 a.m.—in the Storyroom.
The program is for children 2½ to 5 years old able to leave their parents
to join the story time group. Fall theme will be “In a Mouse House.” Children will
enjoy mousy stories, songs, and an art project.
Senior Center Happenings
Thursday, October 1 & 22, 1:00 p.m. – 2:00 p.m. Consultation with Geriatric
Care Advisor (by appointment). FREE
Thursdays, October 1 through October 29, 10:30 a.m. – 12:00 p.m.
Medicare Workshops, topics include: Medicare Basics, Oct 1; Original Medicare
& Supplemental Medi-Gaps, Oct 8; Medicare Advantage Plans-HMO, PPO, Private
Service Plans, Oct 15; Medicare Part D-Drug Prescription Plans, Oct 22; and
Medicare Fraud, Oct. 29.
Friday, October 2 & 23, 1:00 p.m. – 2:00 p.m. Seniors may have simple
documents notarized by notary public Socorro Gutierrez (by appointment). FREE
Monday, October 5, 10:30 a.m. – 11:30 p.m. “Safety” a proactive approach to
protecting yourself, with William H. Schneid, Ph.D. Criminologist. FREE
Tuesday, October 6, 9:00 a.m. – 1:00 p.m. “Wellness Connection” Mollen
Immunizations LLC will be providing flu/pneumonia immunizations for seniors.
Immunizations will be FREE or require co-pay with qualifying insurance. FREE Bone
Density, Blood Pressure, Vision Screenings and other screenings will be available. All
activities are on a (walk-in basis).
Tuesday, October 6, 9:00 a.m. – 11:00 a.m. One–on–one consultation with
financial advisor Scott Lanterman (by appointment). FREE
Tuesday, October 6 & 20, 10:00 a.m. – 12:00 p.m. Health Insurance Advocacy
Program representative offers help with understanding Medicare, medical bills, how
to challenge and file appeals, and prescription drug comparisons (by appointment).
FREE
Wednesday, October 7, 10:30 a.m. – 11:30 a.m. A Civil War presentation on
the Underground Railroad with speaker Jack Sholl (reservation please). FREE
Friday, October 9, 4:30 p.m. – 6:00 p.m. Dance Workshop. Come solo or with
a partner and learn new dance steps before the evening dance with professional
Instructor Debra Souza. Fee: $8.00.
Friday, October 9, 6:00 p.m. – 8:30 p.m. Harvest evening dance. Enjoy the
upbeat Latin & Social Ballroom music of Bob Rinard Band. Light refreshments
served. Cost is $2 (reservation recommended). Doors open at 5:30 p.m.
Monday, October 12, 10:00 a.m. – 11:00 a.m. Find out the full benefits of
Vitas Hospice. Please sign up at front desk. FREE
Wednesday, October 14, 10:00 a.m. – 11:30 a.m. Huh! Help U Hear, Inc.
professional will be here offering hearing checks, hearing aid cleanings, checking any
hearing instrument as well as change battery’s (by appointment).
Friday, October 16, 9:00 a.m.
– 11:00 a.m. Breast Cancer
informational screening by specialist
from Eisenhower (by appointment).
FREE
Friday, October 16, 10:30
a.m. – 11:30 a.m. “Personal
Safety” presentation– by Morris
(reservations required). FREE
Tuesday, October 20, 10:00
a.m. – 11:30 a.m. Women &
Investing –seminar and market
update. Lunch provided by Edward
Jones® (reservation required).
FREE
Thursday, October 22, 9:00
a.m. – 1:00 p.m. “Annual Health
Fair” Mollen Immunizations LLC
will be providing flu/pneumonia
immunizations for the community.
Immunizations will be FREE with
qualifying insurance. Various FREE health information will be available. All activities
are on a (walk-in basis).
15

RECYCLING USED OIL FILTERS
If you change the oil in your car yourself, recycle both the used oil AND the used
oil filter. With today’s interest in sustaining resources, these items can be taken to
a Certified Collection Center (a location authorized by the California Integrated
Waste Management Board). Used oil filters contain steel, which is made into new
products – such as cans, cars, appliances and construction material. Visit www.ciwmb.
ca.gov/USEDOIL/ for more information.
Steps to Recycling Oil Filters
By following these directions, you’ll recycle more of your motor oil:
1.
Remove filter from engine to “hot-drain” it while engine
is still warm. WARNING: Use extreme caution when
hot-draining filters to avoid burns (wear protective
equipment such as goggles and gloves).
Public Works at Work
Construction on Highway 111 in the
Point Happy Rock Area
The contractor has completed loose
rock removal at Point Happy Rock, and is
preparing to grout some of the remaining
loose rock. Next step will be to install
maccaferri rock fabric, which will cover the
cliff face and help mitigate and diffuse any
future rock fall. Upon completion of the
installation of the fabric, the contractor will
then proceed with the installation of the
rock fall barrier fence and wall. Currently, traffic is still down to one lane in each
direction, but has been flowing smoothly.
2.
3.
Using a tool such as a screwdriver, carefully puncture
dome end of filter. Turn filter upside down so it
drains completely into your container. Allow filter
to drain overnight (or a minimum of 12 hours).
Recycle used oil and drained oil filters at your local
Certified Collection Center. Most auto supply stores are certified to collect
used oil and filters for recycling.
La Quinta Police Department
HALLOWEEN SAFETY
Halloween is an exciting time of the year! The
following are safety and crime prevention tips that
will help make Halloween safer for everyone.
SAFER COSTUMES
•The brighter the better. Always choose bright
colors and flame-retardant materials. Attach
reflective tape to your child’s costume.
•Size it right. Make sure your child’s costume is
loose enough for warm clothing to be worn underneath, but not to loose or
long to cause tripping.
•Skip the masks. A mask can obstruct your child’s vision, especially if it slips
out of place.
•Limit costume accessories. Replica firearms that could be mistaken for
real firearms should be avoided.
TRICK OR TREAT
•Accompany your trick-or-treaters. For children under the age of 12, pin
a piece of paper with the child’s name, address, and phone number inside the
child’s pocket in case you get separated. Carry a flashlight so motorists can see
you.
•Set ground rules. Instruct your child to stay in their own neighborhood,
trick or treat at homes that have porch lights on, and NEVER enter the home
of a stranger.
•Inspect candy and treats carefully. Always inspect the treats first and
discard anything that is not sealed, has torn packaging or looks questionable.
Report to the police anything that appears suspicious. A good rule to follow:
“When in doubt, throw it out!”
PEDESTRIAN SAFETY
Walk safely. All children should walk – not run – from house to house. Guide
your child to walk on the sidewalk, whenever possible. When crossing a street,
always cross at the corners.
Slurry Seal Program
The Slurry Seal and Restriping Program work is nearly complete. Major streets
to be slurry sealed include: Washington Street, Fred Waring Drive, Eisenhower
Drive, Madison Street, Westward Ho Drive, Adams Street, Dune Palms Road, and
Miles Avenue. Many residential streets in the Cove area were also slurry sealed.
Sound Wall Work
The sound wall at Lago La Quinta on Avenue 50 has been constructed and the
landscaping is being planted in front of the wall. The sound wall at Villas at La
Quinta is approximately 60% complete and is on schedule.
City Updates Its Housing Element
City staff is working to complete the latest update
of the City’s Housing Element, and anticipates
hearings before the Planning Commission
and City Council in October and November,
respectively. You can review the latest Housing
Element Update document and associated
information by visiting the City’s website at www.
la-quinta.org (click on Government, Planning
Department, and Key Projects).
Although the Housing Element Update is in final draft form, the City will
continue to review any additional comments from the public as the document
continues through the State-mandated review process. Comments can be
emailed to planning@la-quinta.org, faxed to (760) 777-1233, or mailed directly
to the Planning Department at PO Box 1504, La Quinta, CA 92247-1504.
Document Shred Day
Saturday, October 24, 2009
9:00 a.m. – 12:00 noon
(or until capacity is reached)
The City of La Quinta, in partnership with
Burrtec Waste & Recycling Services, is offering a
FREE Document Shred Day to the residents and
businesses of La Quinta. The event will be held at
the Home Depot in La Quinta. There is a 3-file-box limit (the size copy paper is
sold in). You may bring all office-type paper, glossy paper, file folders, binders, and
envelopes. Stapled and bound paper will be accepted also. Proof of residency
or a business license will be required.
The following items will NOT be accepted: Metal clips, metal brackets,
binders, old cardboard boxes, trash, household hazardous waste, carbon paper,
transparencies, foods, liquids, paper towels, tissues, glass, aluminum, and plastics.
If you have further questions regarding HALLOWEEN SAFETY, call Officer Fowler at (760)
777-7376.
“Please make note of the new location. The first 100 people will receive
a FREE gift courtesy of Home Depot!”
16

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17

Here are five tips to help you stay in the black.
Advertise. Advertise. Advertise.
Your first reaction in a slow economy might be to
cut back on advertising, but can you really afford to
go unnoticed? Don’t abandon your marketing efforts.
Instead, look for ways to get more bang for your
buck. Your printer can offer cost-saving approaches
for marketing pieces and direct mail and might match
competitors’ rates. Radio, print, and TV sales representatives
may be more willing to negotiate prices for
frequency. Try alternative online marketing channels
such as email marketing, blogs, and mobile advertising.
Deliver presentations to community business or
social groups, or arrange to offer an adult education
class at a secondary school or local college for free or
a small fee. Speaking can be a great way to build business
recognition, establish credibility, and show your
community how much you know.
Review your budget.
Keep on top of your expenses. If money is tight, it’s
time to cut non-essential expenses from your budget
in order to ensure you have the funds necessary to
pay the utility bills, make smart inventory purchases,
or buy that necessary software update. If you need
to expand your advertising to woo more customers,
look for other areas in which to make budget cuts
to free up the necessary funds. If you do have extra
capital available, this may be a great time to expand
your business and divert extra funds into new endeavors
or a new niche to gain a competitive edge. Since
other businesses may be offering deeper discounts to
increase sales, it may be the right time to make a major
expenditure that will help you to pull ahead of your
competition in the long run. And make sure your staff
with spending authority know the plan and your priorities.
Keep on top of accounts receivable
and payable.
Losing track of invoices? Make sure your 30-day
terms are not being stretched out to 45 days or longer.
Set limits on the amount of credit (if any) you are
willing to extend a non-paying or new customer. Pay
your bills within the proper time frame to avoid incurring
extra charges, but don’t pay so early that you
limit your cash flow.
Take a look at your bottom line.
If your customer base is feeling the pinch and your
sales are declining, raising prices can be a difficult step
to take. However, if your expenses are skyrocketing,
you will need to make changes in your purchases
and/or look for ways to pass part of those costs on
to your customer. Another tactic may be to market
to a more affluent customer base or to focus more
efforts on a particular niche of your business that
brings you the best return. Consider charging extra
for your extras, similar to the way hospitals charge
separately for the tissues, water pitcher, etc.
Consider taking out a loan.
Whatever you do, avoid racking up high interest credit
card debt. If you’ve got a solid bottom line but are
hitting a bit of a dry spell, talk to your local bank or
government-sponsored loan agency about taking out
a business loan. Although it is more difficult to secure
a loan in a tough economy and loan applications will
be scrutinized more carefully, it may be the right thing
for your particular situation. As always, ask your accountant,
local government small business agency, or
other knowledgeable financial professional for advice
and help in putting together, or revising, your business
plan.
Kathleen McEntee is president of Kathleen
McEntee and Associates, Ltd (KMA).
KMA provides practical advice with the When
Smart Business Matters TM approach to business
owners and managers who are eager to grow
and develop their business. Kathleen offers one
hour complimentary consultation to all La Quinta
Chamber members.
Kathleen can be reached at 760-262-4080 or
kmcentee@kmcenteeassoc.com.
18
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19

20
CEO Corner
As we roll back into fall, the community will expand to accommodate and welcome
back our seasonal friends.
Take a look back to acknowledge the successes of our summer!
The introduction of the Band of Locals, whereby wearers of the blue wristband
receive a “local” discount at participating members. The “local” discount will be
available throughout the upcoming season. The Feedback from the community
has been wonderful! I invite you to stop by the Chamber and purchase your
“Local Band”, besides these would also make a great gift for the holidays.
“The Mayor’s Cup” 12th Annual Golf Challenge where over $1,600 was raised for
cancer research through the Mary Kay Foundation!
The “Pink Ball Drop” event the night before only added to the success of this
great 2 day event. We are already looking forward to next year!
We also look forward to “Toys for Tots” on December 7 at The Homestead
Restaurant, where for the price of a “toy,” business and community members can
make a difference in a child’s life as well as meet their contemporaries.
On January 31, the Chamber will hold it’s 4th Annual Car Show which is expected
to help promote local businesses and bring in thousands of people to participate
in the event.
In challenging times like these, I encourage you to seek ways to strengthen your
family nucleus, support your local businesses, and take pride in your community .
Challenging circumstances do not last, resilient individuals do!
David Archer, President and CEO
Member Renewels
A Nationwide Insurance Agency (760)674-8700
Academic Associates Learning Center (760)345-1334
Physical Health Center (760)347-6822
American Cancer Society (760)568-2691
Associate Member (760)777-9705
B & K Land & Marketing, Inc. (760)564-1272
Big League Dreams Cathedral City, LLC (760)324-5600
Bonnie Steele - Windermere Real Estate (760)219-1450
Brite and Clean Windows (760)346-9274
Chapman University (760)341-8051
Cub Scouts of America (760)398-0310
Desert Cities Litigation, PC (760)771-4111
Desert Cities Woman’s Show (760)285-3903
Desert Geriatric Services, LLC (760)391-3699
Desert Regional Medical Center (760)323-6690
Eisenhower Medical Center (760)773-1888
Gas Company A Sempra Energy Utility (800)427-2200
Granite Construction Company (760)775-7500
Harsch Investment Properties (760)771-4580
Hot Pink Promotional Printing (760)771-9035
Indian Wells Country Club (760)345-2561
Jackson Hewitt Tax Service (760)342-8800
Law Offices of Dale Gribow P.C. (760)341-4411
McDonalds (760)564-0618
Merit Moving Systems, Inc. (760)343-3464
Power Staffing Solutions, Inc. (760)837-1009
Professional Business Alliance (760)340-0650
RJT Homes - Codorniz LLC (760)771-6255
Ruiz Family Physician (760)564-9205
Coachella Valley SCORE (760)773-6507
Schlotzsky’s (760)342-2200
Shovlin Companies (760)771-3345
Steven P. Gorman, M.D. (760)564-1886
Stroke Recovery Center (760)323-7676
Sunrise Community Bank (760)346-6139
Trilogy at La Quinta (760)777-6053
United States Pools Corporation (760)674-9700

Member Forum
Home Depot continues
how-to workshops
Free how-to classes
First Saturday of the month - 11/7, 12/5
10:00 am to 6:00 pm at La Quinta Home Depot - 79-900 Hwy 111
•Informational packets & brochures
•Free how to guides
•Door prizes
One-on-One information on how to renovate your new or repossessed home
Call Jose lopez or Dick Bossi @760-347-8722 ext. 462 for more information.
Free upcoming Health Seminars
Feeling great through life’s transitions: Menopause and Andropause
You may be missing out on very important tools to increase your quality of life,
decrease risk of chronic disease, and help you regain your zest for life!
If you are interested in learning more about bio-identical hormones and natural
therapies to treat hormone imbalance attend this discussion led by your
local naturopathic primary care physician, Dr. Nicole Ortiz. Men and women
welcome.
Dates: Oct 26, Nov 9, Nov 23 @ 7pm
Integrative Cancer Care
Discover safe options in supportive cancer care to increase quality of life and
help minimize the side effects of cancer treatments.
Dates: Oct 19, Nov 16, Dec 14 @ 7pm
* Discussions to be held at Live Well Clinic located in Point Happy Plaza.
78-370 Hwy 111 Ste 100 La Quinta, CA 92253
* Please register by calling 760-771-5970 or email: info@livewellclinic.org
* Visit www.livewellclinic.org for more information and directions to the clinic.
Master Waleed Simba
On June 20th, 2009, Master Waleed Simba was inducted into "the USA Martial
Arts Hall of Fame". He also received his PH.D. in Philosophy from the University
of Asian Martial studies. Master Simba received the annual award from the hall of
fame as the "taekwondo master of the year 2009".
Master Simba moved to the desert in march of 2008 and quickly established
himself as leading martial artist in the community. He has over 37 years in martial
arts. Simba has lived and trained in Singapore and traveled to Japan and Korea for
additional training. Master holds a black belt in Hapkido, as well as his 5th degree
black belt in Taekwondo.
Simba's Taekwondo and martial fitness has since moved to a more central location
to better serve the Desert communities.
Please visit our website at: www.simbastaekwondo.com
The La Quinta Resort & Club
is pleased to announce that it has been chosen by The Girlfriend Factor as the
venue for the second annual “An Evening at Club Cabana” to be held October
17, 2009.
The Girlfriend Factor is a local non-profit organization whose mission is to
celebrate and promote the powerful influence women have on each other’s lives
through building friendships, sharing experiences and providing financial support
in the form of educational grants to motivated women.
If you are interested in becoming a Cabana Boy, an event sponsor or would like to attend
this event, please visit the Girlfriend Factor’s website at www.thegirlfriendfactor.org or call
(760) 772-9594. The celebration is October 17, 2009 at the La Quinta Resort & Club. Tickets
are $75 in advance.
Desert Cities Woman’s Show to Raise $60,000 for
Coachella Valley Charities
October 31 and November 1
The Ribbon Cutting ceremony will take place at the show entrance at 9:45 a.m. on
Saturday, October 31st with a host of dignitaries and sponsors. The show continues
until 5 p.m. on Sunday, November 1st.
The Desert Cities Woman’s show will present everything from healthy lifestyles to
purses, cosmetics, golf, home décor and interior design. Tickets are available from all
participating charities or at the door for $12 per person per day. Special ‘two for one’
tickets are available online for a limited time.
Check www.DesertWomansShow.com to find your favorite charity.
For more information call (760) 285-3903 or email Info@DesertWomansShow.com
Friends of the Desert Mountains
Name of Event: Top Ten Scary Desert Creatures
Day, Date, Time: Saturday, October 17, 2009; 6:00 pm – 7:30 pm
Location: Santa Rosa & San Jacinto Mountains National Monument Visitor Center,
51-500 Highway 74, Palm Desert, CA 92260
Presenter: Steve Fuchs, Interpretive Guide/volunteer, Friends of the Desert Mountains
Description: Which desert creatures are the most venomous, strongest, and sneakiest?
Learn about their fascinating abilities and maybe even face your fear by seeing
one or a few of these creatures up close. This evening program under the stars
is not to be missed, located on the Visitor Center’s patio. BYOBC (bring your own
beach chair). Families welcome! FREE program.
Contact: (760) 862-9984, National Monument Visitor Center, for more details.
The Fabulous Palm Springs Follies
celebrates happy days with its newest edition entitled Let The Good Times Roll! opening
October 28, 2009, and playing through May 16, 2010. In preparation for the show’s
19th season gala opening, the Follies Box Office opens Monday, September 21.
All season long, the Follies brings back the greatest good-time music of the ‘40s,
‘50s and ‘60s. From Big Bands and Swing to Doo-Wop, Motown and Pop, we played
these songs on the jukebox, listened to them on our Hi-Fi’s, and watched them performed
on TV, always in glorious black-and-white.
The show features lavish, Broadway-caliber production numbers and plays five
days a week, late October through mid-May. The Follies is housed in downtown Palm
Springs’ historic Plaza Theatre. Tickets may be purchased by calling the Box Office at
(760) 327-0225 beginning September 21 or online at www.psfollies.com now.
Art Under the Umbrellas at Old Town La Quinta
Saturday, 10am to 4pm
October 10, 2009
Old Town La Quinta, 78-015 Main Street, La Quinta, CA 92253 -
In the Village of La Quinta
Presenting a diverse collection of 70+ artists exhibiting their original creations for
sale, complimented by live music and wine tasting. Free Admission and Parking.
Presented by La Quinta Arts Foundation 760-564-1244, www.LQAF.com
Recipe of the Month from Jacquie Litto
PASTA AL PESTO
2 cups fresh basil leaves
1 tsp salt
2 tbs pine nuts
1/2 cup olive oil
1 clove garlic
1/2 cup freshly grated
Parmesan cheese
Wash basil leaves and pat dry with towel. Put in blender with pine nuts, garlic clove,
salt, olive oil, and blend to a "paste". Remove from blender and fold in the grated
cheese. Boil pasta. Drain and retain a small amount of the pasta water. Mix the pesto
mixture into the hot pasta. Add a little water if necessary. Serve with additional
grated cheese, if desired.
21

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Call for details
on FREE
Pool Service
22

LA QUINTA CHAMBER OF COMMERCE CHAIRMAN’S REPORT
Out and about in the GEM of the Desert
If you missed the Mayor’s Cup Challenge Golf Tournament at SilverRock Resort,
you shouldn’t have. Held on the beautiful morning of September 16th, this was a
spectacular event. It could hardly be nicer sitting on the patio at the SilverRock
club house with complimentary food courtesy of Arnold Palmer’s Restaurant, Devane’s
Restaurant in Old Towne and Amore Restaurant on Washington. Coffee was
provided by “It’s a Grind.” The view of what must be one of the most beautiful golf
courses in the United States only added to this spectacular event.
Among the more prominent players (prominent in the City, not in handicap) were
Mayor Don Adolph, Councilwoman Linda Evans and Chair of the tournament John
Peña. Kathy McEntee held court at the “money hole” and, although taking in more
money for the Chamber than she gave out, that was due to the challenge of hole
number three as opposed to any Macavallian intentions on Kathy’s part.
There were over 100 golfers accepting the challenge of SilverRock.
The winners were:
1st place Mayor’s Cup Arnold Palmer’s team.
last place The Desert Radio Group team
Hole #2 closet to string Leven Shurley
Hole #5 crappy drive Mike Vrazabal
Hole #7 out drive the Mayor David Turner
Hole #9 longest putt Kevin Welch, 32’1”
Hole #12 closest to Gamby Cristobal Arostegui 50 yds.
Hole #13 closest to string Pete Aguilar
Hole #14 throw or hit Bo Mooore 1’9”
The night before, there was the “Pink Ball Drop” party at the clubhouse. To participate,
you purchased a pink ball for $15 (or $40 for three balls) with the money
going to the “Mary Kay Foundation” devoted to finding a cure for breast cancer.
Debbie Frazier headed this event. When you purchased your ball, it was assigned a
number. all the balls were taken to a large crane provided by Time Warner Cable,
hovering over the number 18 hole. The balls were dropped from the crane. Those
that rolled closest to the pin or to one of the other markers on the green were
winners. Among the winners were:
Arlene Van Parys who won the “Prestige Golf Package”.
Douglas Motz won a trip to Long Beach.
Old Town La Quinta won a “Glamour Package”
And me! That’s right, I won a limo trip and a $25.00 gift certificate to one of the
Kaiser Grill Restaurants (honestly, there was no fix; it’s too hard to fix the roll of a
golf ball. I can’t even do it with a putter, much less a crane).
If you missed this years Mayor’s Cup Golf Challenge, mark your calendars for
next September! You will get a great day of fun and meet your prominent neighbors.
I predict you will love it.
Speaking of predictions and prominent neighbors, check out your neighbor John
Mackovic’s column in the DESERT SUN every Thursday and Saturday. John for
many years was one of the leading coaches in the NCAA, including stints at Miami
(Ohio), Texas, Wake Forest, Arizona and Illinois. In the pro ranks, he was an assistant
coach at the Dallas Cowboys and later the head coach of the Kansas City Chiefs. In
the DESERT SUN you’ll see his predictions and his ratings on some of the leading
college and professional football teams in the country. He now lives in La Quinta
and works at Stein Whittington Deniel, Inc., in Palm Desert where he predicts, I
suppose, the trends of the market.
The Chamber sees the downturn in the economy not as a disaster but as a challenge.
The Chamber is setting out to do everything possible (as is the City I might
add) to see that businesses in La Quinta not only survive but prosper. If you live in
La Quinta, we urge you to shop with La Quinta Chamber of Commerce members.
In particular, shop with the advertisers in the GEM. A business cannot advertise
in the GEM unless they are a member of the Chamber. Members of the Chamber
sign an oath to provide the best in service and product.
If you want to participate in Chamber activities, please join us. Membership for
a business is $225 and for a resident/associate/retired is only $149. Contact our
director of sales Anne Blalock at (760) 564-3199.
Now that you are a member of the Chamber, (we assume you joined based upon
the last plug), you may want to serve on one of our committees. You can email a
committee chair and volunteer your services. Don’t be shy; they are waiting for
your call. Our chairs are: Kathleen McEntee, Marketing and Communications
(kmcentee@kmcenteeassoc.com; John Peña, Legislature (jpena1@dc.rr.com); Lee
Osborne, Finance (losborne@psocpa.com); and Debbie Frazer, Ambassador (dlfrazer@gmail.com).
Even if you are not a member, you can come to one of our Mixers. The next one
is going to be held at LG’s Steak House at 78525 Highway 111, La Quinta (corner
of Washington and Highway 111) on October 28 at 5:30 p.m. Here you have food,
a no host bar and a tremendous opportunity to meet friends, shop your business,
and have a good time.
Upcoming Chamber events (you have to be a member for these) include the Breakfast
Network on October 15, 7:30 a.m. at Desert Arc. A Power Lunch on November
12,11:30 a.m. at Amore. At the Power Lunches and the Breakfast Networks
you have an opportunity to sit with your business colleagues around a table of
eight. You circulate your business cards and you make a two or three minute pitch
for your business. It’s a tremendous opportunity to market your business to other
business owners in the Valley. Indeed, there are very few better opportunities for
you to make a one on one presentation that emphasizes the service and quality of
your particular business.
(You may inquire about Chamber memberships by calling at 760-564-3199)
I hope to see you at our next event.
Thomas J. McDermott
Mr. McDermott is a lawyer in the Valley and the Chairman of theBoard of Directors of the
La Quinta Chamber of Commerce
Mortgage con’t.
• Keep detailed written records of every contact you have with your loan servicer.
Put down date, time, person talked to and precisely what was said by both you and
the person on the other end of the telephone.
• You will not get your loan modified without submitting something in writing.
Almost all lenders have long forms they want you to fill out and submit. You must
do this if you expect to get a loan modification. Needless to say, after you have
filled out the form and before you turn it in to the lender; make a copy for your
own records. You may not hear from the lender for some period of time. Followup
with periodic letters, approximately every three weeks. Remind the lender that
they are considering your application.
• Do not forget that if the lender allows you to forego certain payments, that
is only temporary. You will have to make up those payments at some time in the
future if you expect to keep your loan. Therefore, don’t let your arrears pile up or
you will never be able to get out of the hole.
• If you feel that your lender is abusing you in any way or is not helping you solve
the problem, you should pursue your right to legal advice.
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Become A Community Member* of the La Quinta Chamber of Commerce!
?
Name (s)
What is the La Quinta Chamber of Commerce?
The La Quinta Chamber of Commerce is The Voice Of Business
What does the Voice of Business Mean?
As the Voice of Business, the La Quinta Chamber of Commerce:
• Promotes our City and business community to encourage businesses and consumers to do business with
La Quinta Chamber members
• Provides resources for our business member community when they have questions, challenges or issues
about doing business within La Quinta
• Hosts network events and opportunities for members to promote their businesses to other members and within
our community
• Creates programs like The Band of Locals for La Quinta Chamber of Commerce Business Members to promote
their services to the La Quinta community
Support Your Chamber. Support Your Community!
Community membership
• Cost: $35
• Benefits: Band of Locals Discount Wrist Band (Value $10), 3 Mixer Passes (Value $30), 50% Discount to the Mayor’s
State of the City Address
• Value: A Community Member Who Supports Our Local Business Community
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*Community membership limited to individuals who are not already actively engaged in business in the Caochella Valley
Join NOW!
It’s so easy,
fill out the
attached form*
or just call the
Chamber at
564-3199
* You can mail the form to 78-275 Calle Tampico
#B, La Quinta, CA 92235 or simply bring the form
in with your payment!

REGISTRATION FORM
Martha’s Village & Kitchen 2009 Thanksgiving Day 5K
Mail-in Deadline: 11/14/09 One entry form per person; photocopies accepted.
This form is NOT VALID after 11/14/09. On race day, use form provided at registration table.
Participant Team Name |_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_| Team Leader
Pledge Supporter MVK/FJV Employee Age on race day |_|_|_| Years Participating 1 | 2 | 3
Please print clearly
First Name |_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_| Last Name |_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|
Address |_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_| City |_|_|_|_|_|_|_|_|_|_|_|_|_|
State |_|_| Zip |_|_|_|_|_| Email |_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_| Phone |_|_|_|–|_|_|_|–|_|_|_|_|
Gender: Male
Female
Minimum Entry Donation: x Adult $25 ($30 after 11/14/09) | x Child $15 ($20 after 11/14/09)
Children under age 5 on race day are free
Payment Information:
Make checks payable to Martha’s Village & Kitchen
Check enclosed Visa MasterCard AmEx Discover
Please PRINT name on credit card
First Name|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_| Last Name |_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|
Credit card # |_|_|_|_|_|_|_|_|_|_|_|_|_|_|_|_| Exp. Mo |_|_| Yr |_|_| Security Code (back of card) |_|_|_|
Signature _____________________________________________________________________________Date ___/____/___
WAIVER - Must be signed or application will be rejected. In consideration of accepting this entry I, the undersigned intending to be legally bound, hereby, for myself, my heirs, executors and
event of injury or illness during the event. I understand that in the event this run cannot be held as scheduled due to an act of God or circumstances beyond control, such as a national emergency,
the run is not liable to refund any money paid by me to participate. I grant full permission to Martha’s Village & Kitchen to use any photographs, video tapes, or other recordings of me that are made
during the course of this event.
I have read and understand the above statement and hereby agree to the terms set forth therein.
MARTHA'S VILLAGE & KITCHEN 3 RD ANNUAL
Thanksgiving Day 5K Run/Walk
Mail Entry Forms and Payment to: Martha’s Village & Kitchen, 83791 Date Ave., Indio, CA 92201
Participant’s Signature ____________________________________________________________ Date___/____/___
Guardian Signature ______________________________________________________________ Date___/____/___
(for participants under 18)
To Register on-line please visit
www.mvkthanksgivingrun.org
Entry Donation $ |_|_|_|_|_|
Donation $ |_|_|_|_|_|
Pie Order $ |_|_|_|_|_|
Total $ |_|_|_|_|_|
Entries from minors will only be accepted with parent or legal guardian’s signature.
Failure to sign the above agreement invalidates registration.
25

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Princess Costumes for Children, and Pet Costumes
Halloween
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Bring in any picture
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10% Off Any Custom Made Dress or
Slacks hemmed $8 with this coupon
342-5141, 83-233 Indio Blvd. Suite 6, Indio CA
Senior
Discounts
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We accept
all major
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Factory Maintenance Repair Center • Certified Master Technicians
autos • trucks • rvs complete auto reair & smog station
77585 Enfield Lane, Ste.A, P.D. 7-5 Mon - Fri & 8-12 Sat
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rotate and balance
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A GOOD SIGN
EVEN IN TIMES LIKE THESE.
Everyone’s looking for an encouraging sign in today’s economy. The fact is, they’ll
see one in over 17,500 locations across North America. Because for over 86 years,
State Farm ® agents have been there helping people protect the things that matter most.
That’s why more people trust State Farm. And we consider that a very good sign.
LIKE A GOOD NEIGHBOR,
STATE FARM IS THERE. ®
Mike Murrell, Agent
Insurance Lic. #: 0G23721
44489 Town Center Way
Palm Desert, CA 92260
Bus: 760-779-0777 Fax: 760-779-0778
PROVIDING INSURANCE AND FINANCIAL SERVICES
P087082 11/08
State Farm, Bloomington IL
Jake’s Pizza Coupon
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We use the best mozzarella, shipped in from Wisconsin.
We are known for our delicious thin crust pizza. ( lower in carbs ).
Phone:760-777-7288
78-995 Hwy 111 Space 9, La Quinta
southwest corner of Adams and 111 across from Office Depot in the Verizon,/Mac Gallery plaza
$3.50 off any Large
$2.50 off any Medium
$1.50 off any Small
Good for dine-in or
take-out pizzas only
78-995 Highway 111 La Quinta
Tel: (760)777-7288
27