Gem The - La Quinta Chamber of Commerce

TheGem
The Voice of Business Vol.XX111 Issue#10 October 2006
First Furniture Store In La Quinta
On Thursday, September 14th,
Rooms Express, La Quinta’s first furniture
store opened to a huge crowd
of local residents and City officials.
All local television, newspaper,
magazine and radio reporters and
photographers were on hand to
attend the press conference, held by
Phillip Linder and Eric Foucrier,
through the spacious store looking
at the beautiful furniture and accessories.
When asked how they liked
the new store, all responses were
the same, “We are so excited to
have Rooms Express as our first furniture
store in La Quinta”.
The 35,000 square foot building,
which was empty for over three
years, was originally built as a
movie theatre. The City of La Quinta
was the driving force in the sale of
the building. “With the business
growth in La Quinta, there was no
reason for a building like this to be
unoccupied,” said an unidentified
attendee.
Linder’s currently owns and operates
11 furniture stores in Southern
California, including La Quinta,
Mayor’s Cup Golf Tournament
On Wednesday, September 13th, the
La Quinta Chamber of Commerce held
its 9th Annual Mayor’s Cup Golf
Challenge. The tournament was held at
the La Quinta Resort & Club’s Dune
Course.
The day began with a Putt-For-Dough
Contest at 11:30 a.m. A very challenging
six hole putting course was built by the
staff at the Resort, including sand traps,
Pete Dye type railroad ties made out of
tees and three pyramids guarding the
last hole. The Contest ended in a threeway
tie for 1st place and a play off for
4th place. The putting contest winners
are: 1st Place-Robert Sylk; 2nd Place-Joe
Gill; 3rd Place-Steve Warfe; 4th Place-
Gary Tomack.
The winners of the tournament are as
follows:
Flight 1 1st Place Granite Construction
2nd Place MDS Consulting
Flight 2 1st Place
2nd Place
Flight 3 1st Place
2nd Place
City of Palm Desert
City of La Quinta
The Sylk Group
John F. Kennedy
Memorial Hospital
And last but not least, IID Energy won
last place in a card off. This year’s winning
scramble team with a score of 57,
was the Sylk Group. The Sylk Group,
lead by Robert Sylk, certainly gave the
other flights a run for their money!
Congratulations to all who played and
a big “Thank you” to the staff at the La
Quinta Resort’s Dune Course! Also, we
would like to say “Thank you” to Grins 2
Go for the beautiful photos they shot of
the tournament players and the course.
In This Issue
owners of Rooms Express, to
announce the grand opening of
their new “state-of-the-art” furniture
showroom and gallery.
During the press conference a
proclamation declaring it Rooms
Express Day in La Quinta and a letter
of congratulations from
President Clinton was read to the
attendees and press; as Linder’s
Furniture, the parent company,
launched their company-wide, “50
rooms in 50 days” furniture giveaway
promotion. Two local residents
were selected from the crowd as the
promotion’s first winners and were
presented with a room of furniture
and plasma TV. A ribbon cutting ceremony
by the La Quinta Chamber of
Commerce followed the press conference
which concluded when company
president, Philip Linder, presented
Mayor Adolph with a new
57” DLP TV for the City’s Senior
Center.
Shoppers were kept busy strolling
Cathedral City and Legacy in Rancho
Mirage. Rooms Express owners,
Philip Linder, CEO and Eric Foucrier,
President, run their business with a
strong sense of dedication to the
community. They feel a responsibility
to give back to the people of the
community who have supported
them. This year, Linder’s Furniture
was named “Retailer of the Year” by
the Make a Wish Foundation for
their fund raising efforts, and has
already participated in local Habitat
for Humanity efforts. Also, top on
their list of charities is “Toys For
Tots”. The Chamber has always supported
the “Toys For Tots” program
by holding a special holiday Mixer
in December at the La Quinta
Cliffhouse. Proceeds from this event
are donated to “Toys For Tots”.
Rooms Express has expressed
a strong desire to be a major
contributor to this annual event.
Welcome Rooms Express to
La Quinta!
Chamber Happenings ..3 Member News ..............7
Chairman’s Message ....4 New Members ..........8-9
La Kwinta....................5 City Pages ............11-14
La Quinta Chamber of Commerce
78-275 Calle Tampico, #B
La Quinta, CA 92253
Member Anniversaries 18
Member Discounts......23
Prsrt Std
U.S. Postage Paid
Palm Springs, CA
Permit No. 9

lqchamber.com October 2006 La Quinta Chamber of Commerce
LA QUINTA CHAMBER OF
COMMERCE 2006 – 2007
Executive Committee
Linda Evans, Chair of the Board
John F. Kennedy Memorial Hospital
Ron Salute, Chair-Elect
Desert Southwest Insurance Brokers
Scott Brooks, 1st Vice-Chair
JESA Printing
Cos Cappellino, Secretary
KEZN-FM EZ 103.1
David Archer, Treasurer
Edward Jones Investments
Lew E. Piper, Immediate Past Chair
KDI Stoneworks
LA QUINTA CHAMBER OF COMMERCE
78-275 Calle Tampico #B
La Quinta, CA 92253
PHONE: 760-564-3199 FAX: 760-564-3111
Board of Directors
Cathy Bretz, Imperial Irrigation District
Jon P. Gaffney, Desert Sands Unified School District
Rich Harshbarger, The Desert Sun
Alexis Larson, Associate Member
Paul McCormick, La Quinta Resort
Thomas McDermott, Jr., McDermott & Delateur, LLP
Ken Napper, Modern Woodmen of America
John Peña, John Peña & Associates
Roger Perris, The Home Loan Consultant
Kurt A. Spurgin, D.C., Advanced Physical Health Center
Robert Sylk, The Sylk Group
Committee Chairs
BizNet 2006 - 2007
Chair Cos Cappellino, KEZN-FM EZ 103.1
Events & Program Committee
Co-Chair Ken Napper, Modern Woodmen of America
Co-Chair Cos Cappellino, KEZN-FM EZ 103.1
Power Lunch Sub-Committee
Chair Debbie Frazer, Mary Kay Cosmetics Independent
Sales Director
Education Committee
Chair Alexis Larson, Associate Member
Legislative & Community Affairs
Chair John Peña, John Peña & Associates
Membership Services Committee
Co-Chair Robert Sylk, The Sylk Group
Co-Chair Scott Brooks, JESA Printing
Golf Tournament Committee
Chair Jon Gaffney, DSUSD
Chamber Professional Staff
Ruth Finholt, President/CEO
Patricia Walsh, Membership Director
Idalia Uribe, Membership Coordinator- A/R-A/P
Rafael Tinoco, Event Coordinator
Peggy Evans, Executive Assistant
Armine Franco, Receptionist
Volunteers
Mildred Donley
Joan Moloughney
The GEM
Printing, The Desert Sun
OCTOBER
CHAMBER HAPPENINGS!
2 LEGISLATIVE COMMITTEE MEETING - 3:30 p.m. Chamber Office
11 CANDIDATES FORUM - 7 p.m. - 9 p.m. La Quinta City Council Chamber
12 POWER LUNCH - 11:30 a.m. Amore Ristorante Italiano
Sponsor: Desert Pages Speaker: Kathleen McEntee
13 MEMBERSHIP COMMITTEE MEETING - 9:30 a.m. Chamber Office
17 OPPORTUNITY KNOCKS BRIEFING ON ADVERTISING - 4-4:30 p.m. Chamber Office
Members Only
18 EVENTS COMMITTEE MEETING - 9 a.m. Chamber Office
EXECUTIVE COMMITTEE MEETING - 3:30 p.m. Chamber Office
19 RIBBON CUTING CEREMONY - 5 p.m. Pump It Up, Indio
20 RIBBON CUTTING CEREMONY - 2 p.m. Countrywide Home Loans, La Quinta
21 TEXAS HOLD’EM POKER TOURNAMENT - 2 p.m. Spotlight 29 Casino
24 BOARD MEETING - 12 noon Chamber Office
25 MIXER - 5:30 - 7:30 p.m. Host/Sponsor: Old Town La Quinta
NOVEMBER
1 RIBBON CUTTING CEREMONY - 6 p.m. Henry’s Farmers Market, La Quinta
2 MAYOR’S LUNCHEON - 11:30 a.m. La Quinta Resort & Club
Sponsor: Julia E. Burt Attorney at Law 777-1930
Speaker: Rick Daniels, Salton Sea Authority
6 LEGISLATIVE COMMITTEE MEETING - 3:30 p.m. Chamber Office
7 ELECTION DAY
10 MEMBERSHIP COMMITTEE MEETING - 9:30 a.m. Chamber Office
13 VETERANS DAY- Office Closed
14 OPPORTUNITY KNOCKS BRIEFING ON ADVERTISING - 4-4:30 p.m. Chamber Office
Members Only
15 EVENTS COMMITTEE MEETING 9 a.m. Chamber Office (Multi-purpose Room)
EXECUTIVE COMMITTEE MEETING - 3:30 p.m. Chamber Office (Multi-purpose Room)
16 BREAKFAST NETWORK - 7:30 a.m. -La Casita Restaurant
Sponsor: Modern Woodmen of America/Home Loan Consultant
Speaker: Rich Harshbarger, The Desert Sun
22 RIBBON CUTTING CEREMONY - 8 a.m. Costco Wholesale, La Quinta
23-24 THANKSGIVING HOLIDAY - Office Closed
28 BOARD MEETING - 12 noon Chamber Office
29 MIXER- 5:30-7:30pm
Host/Sponsor: La Quinta Café
DECEMBER
4 LEGISLATIVE COMMITTEE MEETING - 3:30 pm Chamber Office
8 MEMBERSHIP COMMITTEE MEETING - 9:30 a.m. Chamber Office
11 TOYS FOR TOTS - 5:30 p.m. - 7:30 p.m. La Quinta Cliffhouse
12 CITY COUNCIL BI-MONTHLY MEETING- 9 a.m. Chamber Office
OPPORTUNITY KNOCKS BRIEFING ON ADVERTISING - 4-4:30 p.m. Chamber Office
Members Only
14 POWER LUNCH - 11:30 a.m. Amore Ristorante Italiano
Sponsor: TBA
20 EVENTS COMMITTEE MEETING - 9 a.m. Chamber Office
EXECUTIVE BOARD MEETING - 3:30 a.m. Chamber Office
25-26 CHRISTMAS HOLIDAY - Office Closed
Please note:
Reservations are required for all Mayor’s Luncheons, Power Lunches
& The Breakfast Networks. COSTS: Mayor’s Luncheons - $25 for
members/$30 for non-members with reservations 3 days prior to the
event; $30 for members/$35 for non-members thereafter; $35 for
members/$40 for non-member walk-ins.
MISSION STATEMENT
TO PROMOTE AND ENHANCE
BUSINESS GROWTH,
CIVIC WELL-BEING AND A
SOUND QUALITY OF LIFE.
The Gem 3
MIXERS - $5 for members; $8 for non-members. POWER
LUNCHEONS – Members only — $20 with reservations 3 days prior
to the event and $25 thereafter. THE BREAKFAST NETWORK –
Members only — $18 with reservations 3 days prior to the event
and $23 thereafter. An additional fee of $5 will be charged if an
invoice is required. We accept VISA & M/C ONLY.
STRATEGIC OBJECTIVES
CREATING A STRONG LOCAL ECONOMY.
PROMOTING THE COMMUNITY.
PROVIDING NETWORKING OPPORTUNITIES.
REPRESENTING THE INTERESTS OF BUSINESSES WITH GOVERNMENT.
POLITICAL ACTION.
The La Quinta Gem is the official publication of the La Quinta Chamber of Commerce. Circulation: 20,000. Distributed free to all residents, Chamber
members and businesses in La Quinta. Additional distribution by subscription available for $25 per year. To advertise, subscribe, or submit articles, please
contact the Chamber at (760) 564-3199. PLEASE NOTE: The opinions and views expressed in all editorial material are those of the writer or person interviewed
and are not necessarily those of the La Quinta Chamber of Commerce, its Board of Directors, officers or of the advertisers in The GEM. The La Quinta Chamber
of Commerce endorses no person, political candidate or opinion unless specifically stated.

4 The Gem La Quinta Chamber of Commerce October 2006 lqchamber.com
Chairman’s Message
by Linda Evans, Chair, Board of Directors
This is the second issue of our new GEM newsletter.
Did you notice the changes? Did you notice we added
more pages and features and…it’s color throughout?
We’re excited to introduce you to more of what the La
Quinta Chamber of Commerce has to offer to its
members and its community through our expanded
publication. Through our new publications committee, you will continue to see
the GEM enhance its look and information. If you have suggestions for what you
would like to read in the GEM, give our Chamber office a call at 564-3199 and let
us know. If you are not already advertising in the GEM, now is the time to make
the commitment to do so as ad space is filling up quickly. And, with a monthly
distribution of 22,000 homes and businesses in our area – it’s an affordable
method of marketing your business. It works to generate business for the
services offered at John F. Kennedy Memorial Hospital and it can work for your
business too. OK, that’s my sales pitch for the GEM!
Your Board of Directors held their annual retreat in mid-August to evaluate our
previous years efforts and lay out our goals for the current year. We dedicated
a day to discuss and prioritize what we feel is important to the members of the
La Quinta Chamber of Commerce. We already offer a steady calendar of events
throughout the year (evidenced by the outstanding turnout for breakfasts and
mixers…even in August), and agreed that we could enhance them and
compliment them with a few additions. These additions include the Texas Hold
‘em Tournament scheduled later this month (October 21 st ), a Bowling
Tournament in the Spring (yes, we know there are many of you out there
wanting to show off your talents), and a new signature event in the planning
stages for late Spring/early Summer of 2007…a Car Show & Rally (classic & hot
rods)! So, if poker, bowling, or cars “speak to you”, (sounds like a guy thing), we
welcome you to join our committees and offer your expertise. Your participation
will help to ensure that these new events are as successful as our current roster
of networking opportunities.
What else did we cover at the retreat? We talked about diamonds, emeralds
and rubies. We recognized that many of our members participate and support
the following Chamber functions: GEM advertising; networking events such as
Breakfast Network, Power Lunch, Mayor’s Luncheon, and Mixers; BizNet Expo,
and the Mayor’s Cup Golf Challenge. And, we discussed how we could offer
more value for the investment you make to the Chamber. This is where the gems
fit into the picture. The team mapped out new sponsorship levels that include
diamond, emerald, and ruby. We will have finalized the levels and benefits by the
time you read this article, and you will be impressed at how easy your company
can achieve “gem” status with the La Quinta Chamber of Commerce. With the
money you are currently spending to promote your business through the
Chamber, we encourage you to explore getting even more for your investment.
Additional benefits to reaching gem sponsor levels will include distinct mentions
at key events, website exposure (banner ads and logos), and even free
advertising opportunities in appreciation of your commitment to become a La
Quinta Chamber of Commerce Diamond, Emerald, or Ruby Sponsor.
Give Ruth Finholt, CEO of LQ Chamber, a call today (564-3199) to find out how
your company can shine!

lqchamber.com October 2006 La Quinta Chamber of Commerce
The Gem 5
PLEASE... DON’T CALL IT LA KWINTA
By Leslie Lafayette
Going Home, Coming Home
FIRST THINGS FIRST … thanks to all of you who have e-mailed or otherwise
contacted me about the La Quinta Friendship Circle. Seems many of you felt
the way I do…for us full-time residents it is not easy meeting new friends to
hang out with! (Do people over fifty still “hang out,” or by then is it called
“hanging in?”) At the date of this column (first week of September) we are
putting together a gathering and notifying everyone. It’s not too late to come
to a monthly “social” and meet others with similar interests for walks, talks,
dinner, golf, tennis, hobbies, travel, you name it. E- mail me at
cnetwork@aol.com, with your name, phone number and a little bit about you
and your interests. We’ll get back to you and put you on the Friendship Circle
list for the next get together. The thought is a once-a-month general get
together and friends will take it from there.
Speaking of friends, I’m writing this from the Bay Area, where I lived for
many years (in San Francisco and then on the Peninsula.) We have had a
reunion of the high school where I taught, and seeing some former students
who look older than I do – and have grandchildren!- has convinced me that
Life Definitely Marches On, whether we’re marching with it or not. It was great
fun to reconnect with other faculty and “the kids” in my high school English
classes…so don’t ignore invitations to your reunion, go and have a good time,
wear earplugs so the band doesn’t drown out your conversation, and if you
don’t like the way you’re looking, wear someone else’s nametag!
Being in the beautiful cool climes of the Bay Area again has reminded me
of how the fog floats in under the Golden Gate and how the breezes blow
across your neck and cool off your arms and legs as you stroll through an art
show or walk across a parking lot to go to the market. I even wore a jacket
yesterday – in early September! I was born in San Francisco and went to
college in Berkeley and I love it here.
But I find myself missing La Quinta. Really. I miss the (relative) peace and
quiet. It is a priceless commodity, and I hope as we grow we do not lose it. The
constant drone of autos from freeways and thruways is background noise
here in the Bay Area.
I miss room to stretch out. Up here, houses are right on top of each other.
Remember the ad from years ago when one guy opened his medicine cabinet
and found his neighbor on the other side of it? That’s not so far fetched here
… I see disturbing signs of this kind of “stacked up housing” coming our way
in the desert and I hope we draw the line on it.
I miss animals and birds. You aren’t going to see much of that in a city area
– but from my patio I see roadrunners and an occasional coyote, birds and
bunnies, funny black beetles…the desert is alive, and breathing, not yet
covered in asphalt. We could use more trees in La Quinta in our parking lots.
In the Bay Area, where you seldom need shade from a burning sun, trees
grow throughout parking areas. In La Quinta, where – don’t look now but
aren’t we over 100 degrees every day for months?- you can expire in a
parking lot on your way to the grocery store without the branch of a single
tree for respite.
My old friends here are like family, and no matter how long between visits
we fall in together like an old army platoon. We laugh until our sides split.
Being young teachers in the high school trenches bonded us pretty well. But
despite all of that, and the beauty, the water, the fog, the Golden Gate… I
know my home is in La Quinta now. I’m a desert rat for sure. It isn’t perfect,
but it’s as close as I can get…and sometimes the best part about a trip is the
reminder that there is no place like home.
RESTAURANT REVIEW: A TASTE OF LA QUINTA
Fisherman’s Market & Grill – Catch This!
By Felice Chiapperini
Cool breezes, sparkling sunshine and the smell of salt in the air are truly the stuff
of dreams for year round desert dwellers. But dreams can come true. Fisherman’s
Market & Grill brings a taste of the sea to La Quinta and offers a lunch or dinner
escape for overheated residents and visitors.
Upon entering, patrons are greeted by a huge chalkboard which lists the entire
menu. A refrigerator case displays the day’s catch, which is also available for
purchase to take home and prepare in your own favorite recipes. Service here is
casual; you pick from the chalkboard, give your order to cashier, pay and the food
is delivered to your table. A self-serve condiment bar offers a wide variety of hot
sauces, relish, fresh lemon wedges and all the usual seafood accompaniments
such as tartar sauce, cocktail sauce and malt vinegar.
The selection of fish here is almost overwhelming. Standards such as salmon,
halibut and swordfish share the menu with exotic species such as Hawaiian ono,
Fijian ahi and eastern grouper. On my last visit there were also sandabs, orange
roughy, white seabass, Icelandic cod and smoked albacore. Shellfish is equally
abundant on the menu with clams, mussels, oysters, shrimp, scallops, lobster and
crab.
Fisherman’s Grill will charbroil, grill, steam or fry to your liking. The “Lifeboat”
menu features lighter, healthier selections for under 200 calories, charbroiled
without any butter or oil and paired with fresh steamed broccoli and a cool baby
greens salad with a slice of tomato. Fish and chips are a favorite here and there are
half a dozen varieties including cod, salmon and shrimp. The fish tacos can be
made with charbroiled swordfish, salmon, mahi-mahi or langostino lobster. Or, try
the tacos with fried shrimp or calamari. Soups include seafood gumbo, cioppino
and Boston clam chowder.
For starters, there are steamed mussels and oysters, fried clam strips, ahi
sashimi and oysters on the half-shell, just to mention a few.
Fisherman’s Grill offers beer, wine and soft drinks. Wine is served by the glass or
bottle and includes a nice selection of chardonnays and merlots. Fountain soft
drinks come with free refills.
Next time the desert sun fills your head with thoughts of escaping to the
seashore, think about lunch or dinner at the Fisherman’s Grill instead. You will
discover it is faster and easier than a trip to the beach.
FISHERMAN’S MARKET & GRILL
78575 Highway 111 • La Quinta, CA 92253 • 760 777-1601
Leslie Lafayette, MA, is a Chamber member and owner-broker of Lafayette
Properties in La Quinta. She is a PGA West resident. You can e mail Leslie at
cnetwork@aol.com, or visit her website, www.laquintaescapes.com.

6 The Gem La Quinta Chamber of Commerce October 2006 lqchamber.com
Events Committee
By Ken Napper, Modern Woodmen of America
Co-Chair Events Committee and Board Member
The Mayor’s Golf Tournament last month was such a
success. I thought I should write a book on it from my
viewpoint as one of the few NON golfers in the Valley. While
I’m still working on the contents, I think I have the CHAPTER
“Titles” down.
CHAPTER 1 - How to properly line up your 4th putt
CHAPTER 2 - How to hit a Nile from the rough when you hit a Titleist from the Tee
CHAPTER 3 - How to avoid the water when you lie 8 in a bunker
CHAPTER 4 - Using your shadow on the Greens to maximize earnings
CHAPTER 5 - When to implement Handicap Management
CHAPTER 6 - How to rationalize a 6 hour round
CHAPTER 7 - How to find that ball everyone else saw go into the water
CHAPTER 8 - How to relax when you are hitting three off the Tee
CHAPTER 9 - When to suggest major swing corrections to your opponent
CHAPTER 10 - Can you purchase a better golf game?
Wonder if it would sell? If it did, my next book would be on Epitaphs. Thought a good
title might be “Epitaphs to Die For.”
OK, the nonsense out of the way, let me get to the upcoming Chamber activities. Don’t
miss the POWER LUNCH on the 12th. Great new location - AMORE RISTORANTE
ITALIANO restaurant on Washington Street. The MIXER in October is on the 25th and is
being sponsored by OLD TOWN LA QUINTA. Please join us that day at 5:30 p.m.
On your mark, get ready, now play...TEXAS HOLD’EM Poker Tournament at Spotlight 29
on October 21st. Please call the Chamber office to see if we have any spots left. We’re
limited to 84 players. My compliments to RON SALUTE for all his work in organizing this
activity. Don’t miss this, it’s going to be a blast. I’m going as “La Quinta Slim” and will
dress the part. I wonder if I can find my cowboy hat? Next month we’ll spotlight the
Bowling Tournament we have planned for the 1st quarter of next year.
And on that note, on behalf of the Chamber Staff and Board, we wish all a tremendous
October. May all your hopes and dreams be fulfilled.
Membership Committee
By Robert F. Sylk, The Sylk Group
Co-Chair Membership Committee and
Ambassador Chair
Dear Members,
For many of us, the warmth we feel from
continuing to return to Chamber events hopefully
results in a desire for you to do something for our
Chamber and City. We are always pleased and
grateful when our members express gratitude by joining our
committees.
Whether you choose to make a gift of yourself (volunteering) or a
gift from your company, sponsoring an event, it is always very much
appreciated.
But, if you were to ask your children or other close relatives to list
your values and goals, what might they say? Chances are that you
won’t be remembered for the car you drove or the clothes you wore,
but “you will” be remembered for the principles by which you lived
and the causes you supported. You have the opportunity, now, within
your grasp, to make a difference in the lives of others and in the La
Quinta community in which you live and work. Take a moment to
consider the people and organizations you care about the most and
how you would like us all to remember you!
If you are one of many who wish you could do more, please
contact me or Ruth or any of our very capable staff at the Chamber
because the shared experiences and common values nurtured here
link us all in a unique bond for which, ladies and gentlemen, I
personally am extremely grateful and I hope you will be too.
I want you all to know that La Quinta is not only a very special
pearl beyond price, but our Gem of the Desert. Thank you all for your
support of the La Quinta Chamber of Commerce!
Concert Series Huge Success
When was the last time you took your family, folding chairs and a picnic to a
concert on the lawn? Old Town La Quinta has an on going concert series that is
a must for you, your friends and families to attend. This series is every Wednesday
night from 7 to 9pm. Music on the lawn at Old Town ranges from Pop, Rock,
R & B, Latin, and music from the 60’s, 70’s & 80’s.
For those of you that don’t want to cook, the Restaurants in Old Town offer special
boxed dinners and Old Town Wine Cellar has discounted wine available for
purchase with your picnic. The stores are open late for your convenience.
Just to mention a few other events that Old Town has to offer the residents of
La Quinta, book signings at Peppertree’s Book Store; “Art Under the Umbrellas”, on
selected Saturdays starting on October 21st ; “Fall Baby and Family Festival”,
October 28th; Wine Tasting, Food Sampling & All that Jazz on November 4th and
“Gingerbread Village of La Quinta Old Town”, the week of December 2-8th.
Wells Marvin, owner of Old Town La Quinta, is soon to open phase II, with
a Ribbon Cutting and Mixer by the La Quinta Chamber of Commerce on
October 25th. The streets will be closed
off, live music on the lawn will add to the
excitement and the merchants of Old
Town including restaurants such as Stuft
Pizza, Main Street Bar & Grill and Hog’s
Breath Inn will invite you to sample their
delicious food and to stop by their stores
to be a part of the Grand Prize Drawing.
This drawing will be “A Day at Old Town”
which will include a manicure, pedicure,
massage, $50 gift card for shopping, wine
tasting, and dinner for two at a restaurant
of your choice. The prize is valued at over $200.00.
Admission to the Mixer and festivities will be $5.00 per member and $8.00 per
non-members. Wristbands will be given at time of admission to allow attendees
to participate in the raffle and Grand Prize Drawing.
This fabulous evening will give all a chance to view first hand the charm of
Old Town La Quinta. We encourage all of you to be a part of this festive occasion!

lqchamber.com October 2006 La Quinta Chamber of Commerce
The Gem 7
MEMBER NEWS…
Osher Lifelong Learning Institute
Classes for the Pure Joy of Learning
The College of Extended Learning at Cal State San Bernardino will be offering a
program for older adults interested in taking university classes without the stress of
grades, tests or homework. The Osher Lifelong Learning Institute has been in existence
at the Palm Desert Campus for three years, and will now be offering classes at the
La Quinta Library in such topics as Great Broadway Musicals, the Archaeology of
Jerusalem, The American Presidents and A Tour through Art History. Each class is two
hours per week and lasts six weeks.
The Osher Institute fee is $100 per quarter and this entitles participants to enroll in
four classes. Registration begins in September and interested persons will be able to
attend classes either in La Quinta, the Palm Desert Campus or the Palm Springs Art
Museum.
The new fall offerings at the La Quinta Library were made possible in part by a
generous donation from the Mayor and City Council of the City of La Quinta. This
partnership between the city and the university will bring a valuable educational
experience to residents of La Quinta.
Osher members have enthusiastically endorsed this program because it provides
an opportunity to enjoy lectures from university professors in the camaraderie of
like-minded, intellectually curious adults. New members can learn more about the
program and meet faculty at the Orientation Session that will be held on Tuesday,
October 17, 2006 at 3:00 p.m. at the Palm Desert Campus. For more information,
contact Leticia Quezada at 760/341-2883 x 14425 or email lquezada@csusb.edu.
Leticia Quezada, Osher Lifelong Learning Institute
California State University San Bernardino
37-500 Cook Street, Palm Desert, CA 92211
lquezada@csusb.edu
760/341-2883 ext. 14425, 909/537-8184 fax

8 The Gem La Quinta Chamber of Commerce October 2006 lqchamber.com
New Member Intros
MICHA TORTORICI
AFFLUENCE DESIGN INTERNATIONAL
New Life Design Specialists
Affluence Design creates dynamic interior solutions for those who
are experiencing extreme new life changes needing genuine closure
of the past.
“For better or worse, for rich or poor, in sickness and in health, till
death do us part…... to face extreme, positive or negative life changes
means an inner struggle of two worlds colliding the initial lasting sense of loss of confidence
in personal perspective, direction and identity make it difficult to emerge clear
minded and empowered.
Affluence Design uses new or existing home, office, or personal space as the new
canvas for life change re-direction. Affluence thrives on shining positive new light on old
life perspectives. Affluence ushers in your new life and mind with vibrant interiors filled
with dynamic detail. Change becomes power as our clients experience profound
closure, deep comfort and food for the soul of change. Affluence creates dynamic, fresh
interior design perspectives, sensitively tailored to enable clients to take ownership with
complete peace of mind. We design powerful messages of freedom and personal
empowerment straight to the heart.
Give Affluence your much loved past interiors to transform into gateways of present
healing and future strength. Never underestimate the power of your surroundings to
hinder or heal.
AFFLUENCE DESIGN INTERNATIONAL
46-541 Roudel Lane, La Quinta, CA 92253 • 760-775-9700 • www.affluencedesignco.com
SAMANTHA BISHOP
LE MIRAGE SALON & DAY SPA
No, it’s not a mirage…Experience cool tranquility at Le Mirage
Salon & Day Spa.
Come into our salon, relax & let us pamper you.
Experience our full range of services including Cuts, Color,
Facials, Makeup Application (Permanent & Special Occasion),
Massage, Luxurious Manicures, Pedicures & even Good Oldashioned
Barbering. We also offer Redken hair care & Dermalogica skincare tailored to
our individual needs.
Le Mirage Salon & Day Spa has new ownership, but is operating with the same
alented and dedicated staff who bring, collectively, over 100 years of experience at
aking their clients look & feel their best.
New owner & manager, Samantha Bishop, brings her vast experience in the cosmetic
ndustry to the spa. She has worked with companies like Estee Lauder & Bobbi Brown
n management and makeup artistry for over 16 years. She brings her knowledge &
ommitment to outstanding customer service to Le Mirage.
Le Mirage Salon & Day Spa is located in the interior courtyard of the La Quinta Office
ark. Spa hours are Tuesday through Friday 9:00 a.m. – 6:00 p.m.; Saturday 9:00 a.m. –
:00 p.m. First time clients can experience a complimentary 30 minute mini-facial. Miniacials
are booked by appointment only.
E MIRAGE SALON & DAY SPA
8-045 Calle Cadiz, Suite #4 • La Quinta, CA 92253 • 760-564-7915
JULIE DONNELLY
ULTIMATE PERFORMANCE
Do you have aches and pains from every day living? Perhaps you
have pain from playing golf, tennis, or working on the computer?
Julie Donnelly, B.S., L.M.T., has 18 years experience working with
individuals suffering from chronic pain and sports injuries. The
developer of the Julstro System of Myotherapy, Julie is an
Internationally respected expert in the self-treatment of repetitive
train injuries and carpal tunnel syndrome.
More than just a nice relaxing massage, Julie works with you to find the source of
our pain, and after doing deep muscle therapy to release the spasms, she then shows
ou how you can continue the treatment at home. Julie teaches her techniques in
orkshops that can be custom designed for your group. Upcoming winter golf
orkshops are scheduled at the Indio Municipal Golf Course – ask Julie how a workshop
an be taught at your clubhouse.
If you want to get back your flexibility, release joint pain, and continue living the active
ife you enjoy, Julie is the person to call!
ulie Donnelly, B.S., L.M.T.
ltimate Performance • 760-777-0530
DAWN SPITZ
PALM SPRINGS WRITERS GUILD
The purpose of the Palm Springs Writers Guild is to encourage,
develop, and support published and unpublished writers. To achieve
this, it provides a variety of activities. Monthly general membership
meetings feature experts such as literary agent Kimberely Cameron
of the Reece Halsey Agency, humorist Larry Wilde (How the Great
Comedy Writers Create Laughter), and novelist/screenwriter Tom
Sawyer (Murder She Wrote).
In addition, the Guild sponsors special events. For example, Leslie Schwartz, author
of Angels Crest, conducted a two-day seminar on structure, character, and plot. Also
offered are weekly critique groups; an annual writing contest; a monthly newsletter;
and ongoing peer support to encourage members to write, revise, and submit for
publication. Published books by members are posted on the Guild’s website.
The Guild awards scholarships, participates in community organizations, and takes
part in events, such as the Palm Springs/Coachella Valley Book Festival, always with the
desire to further writers in their efforts. In December 2005 the Guild became a nonprofit
corporation and has applied for tax exempt status.
The Board of Directors and members join in saying, “New and experienced writers,
we look forward to meeting you. Let us spark your muse.”
To learn more, visit www.palmspringswritersguild.org
ELLEN GROSSER
PRUDENTIAL CALIFORNIA REALTY
You’ve discovered a caring and experienced Realtor who
listens to your needs and desires.
Ellen Grosser, SRES (Senior Real Estate Specialist), has
served buyers and sellers in real estate for over a decade.
After traveling throughout the world and living in Los Angeles,
on the East Coast, as well as in southern Spain, Ellen chose our
desert for her home. She fell in love with what the desert
offers - beautiful homes, a cultured lifestyle, affordable living, a social fabric of giving
and natural beauty. When Ellen is not working you might find her organizing a Women
Leaders Forum event, at a Program Committee meeting at the Children’s Discovery
Museum of the Desert or being an Ambassador for the Palm Springs and La Quinta
Chambers of Commerce.
Ellen offers a variety of real estate services to a diverse clientele throughout the
Coachella Valley. She specializes in helping buyers find their dream home. To that end
she will spend as much time as necessary helping you and will go the extra mile every
time. Ellen’s experience with sellers has been extraordinary helping people sell their
homes in the shortest amount of time for the most amount of money.
Three sensible ideas Ellen shares with clients are:
1. Try to do one upgrade to your home each year.
2. Try to pay at least one additional mortgage payment each year.
3. Buy yourself a home warranty insurance policy. It will save you a lot of money for
repairs.
Ellen Grosser • Prudential California Realty
71-949 Highway 111 • Rancho Mirage, CA 92270 • 760-641-4409
MARYELLEN STOCKING
MARKET AMERICA MOTIVES® COSMETICS
MaryEllen Stocking is an independent distributor and
Unfranchise Owner with Market America, a product brokerage
company based in North Carolina that carries many distinguished
products. MaryEllen has chosen to specialize in Motives®, a
complete line of high end quality cosmetics with some emphasis
in Personal Care and Health & Nutrition. Her passion for makeup
led her to become a Certified Motives® Trainer.
She offers private consultations in your home or “Cocktail Parties” with your friends.
Your Motives® foundation IS unique to you! Imagine the fun of enjoying time together
and finding new makeup!!! So-
PUT ON A PRETTY FACE!
The Personal Care Store offers state of the art skin care products and Health and
Nutrition Store has Isotonix® dietary supplements.
There is also a wonderful business opportunity.
MaryEllen Stocking • 760-777-0126
mdstocking920@yahoo.com • Http://bliss2100.motivescosmetics.com •
www.bliss2100.unfranchise.com

lqchamber.com October 2006 La Quinta Chamber of Commerce
The Gem 9
New Member Intros
ERIK LISETH
TARBELL REALTORS
“Are you ready when the door opens?”
Born and raised in the great state of Washington, Erik Liseth
graduated from Saint Martin’s University with a business
administration degree. Being an intelligent young man who loves the
sun and outdoors and the occasional trip to the links, Erik naturally
moved to the Coachella Valley. Erik chose the real estate field because he really enjoys
the satisfaction he attains from helping others achieve their goals, such as buying a new
home and the chance to meet a diverse amount of people.
When the door opens for you to sell your home, Erik’s flexible and unique marketing
plan will expose your home to an infinite number of people. When the door opens for
you to make the right purchase, Erik will work tirelessly to find you the home of your
dreams. Either way, buying or selling, Erik will make sure that the door is open and
stays open for you. As a proud member of CAR and NAR, Erik Liseth is here, “Opening
the Door to Opportunity.”
Erik Liseth • Tarbell Realtors
47-100 Washington Street, Suite 101 La Quinta, CA 92253
760-534-3648
erikliseth@tarbell.com • www.erikliseth.com
LARRY PUGHE
MANAGING DIRECTOR,
WILSON JOHNSON CAPITAL GROUP
Wilson Johnson Capital Group brings dynamic commercial
and residential lending power directly to the buyer. There are
many complex factors involved in finding a loan that best suits
your purchasing needs. Wilson Johnson lending professionals
solicit multiple lenders and negotiate on the behalf of the buyer.
We simplify the application process and secure loans that
usually top whatever the buyer’s preferred lender can offer. We
also help borrowers by handling their loan from start to finish
and focusing on the details that save them time and money.
Specializing in commercial and residential lending, debt acquisition, refinancing, land
loans, and construction financing, we work closely with Wilson Johnson’s commercial
real estate agents to facilitate an overlay of real estate expertise ensuring the transactions
are best served from both a finance and real estate perspective. We also maintain good
relations with many local, residential real estate agents helping individuals construct the
best home loan that saves them money and suits their personal needs.
Wilson Johnson Capital Group has the combined knowledge of both lending and real
estate; a combination found nowhere else. Please contact Larry Pughe to professionally
discuss any of your commercial or residential financing needs.
LARRY PUGHE, Managing Director
Wilson Johnson Capital Group • 760/ 837-1880 • lpughe@wilsonjohnson.net
BLAIR KELLERMAN
THE PENNYSAVER
The Pennysaver, California’s best read publication, was first
published in 1962 and is delivered weekly, by the US Postal
service to over 10 million homes in California.
Blair Kellerman has been a valley resident since 1995, and has
experience in directory, broadcast and specialty print medias.
He understands the needs of local business owners and the
value that the Pennysaver offers in this dynamic market called the Coachella Valley.
The PennySaver offers: 100% DIRECT MAIL DELIVERY like clockwork every week, into
the homes of your customers by the U.S. Postal Service.
ZONED CIRCULATION – Target just those areas where your customers live. Eliminate
wasted circulation and get exactly what you want from your advertising, COST
EFFECTIVE RESULTS!
THE HIGHEST READERSHIP of any publication in the area.
100% ADVERTISING AND ENTERTAINMENT information. People read the PennySaver
for only one reason – to buy!
A variety of products to meet customer’s needs including: Reader Ads, Display
Advertising, Print and Delivery Flyers, Solo Mail Cards (VIP Cards) as well as heat-set
glossy products.
In short, the PennySaver offers you the most cost effective results for your advertising
investment. Please feel free to call Blair at (760) 202-8224 to get more information.
MIKE WILLIAMS
ProNet HomeSource & LandSource
A twenty-two year resident of La Quinta, Mike is well versed
in all the Coachella Valley has to offer. He spent thirty years in
the hospitality business, including twenty here in the Desert, as
general manager of The Lakes, Monterey, Palm Valley and
Ironwood Country Clubs.
With this deeply entrenched service background, he turned
his attention to real estate. ProNet HomeSource and
LandSource, a locally owned real estate brokerage, located in
Old Town La Quinta was the perfect match for his philosophies
offering personalized service from a team of dedicated professionals. Married to Kathy
Smith-Schooley, a partner in Gallery 111 at point Happy and Metal revelations, they are
raising their children in this wonderful environment.
Whether you are looking for the right country club to join or the right neighborhood to
raise your children, you can count on Mike and the ProNet team to guide you.
Mike Williams
ProNet HomeSource & LandSource
78-015 Main Street, Suite 201
La Quinta, CA 92253
Office: 760-777-9090
e-mail: mike@pronethomesource.com
www.pronethomesource.com

10 The Gem La Quinta Chamber of Commerce October 2006 lqchamber.com
Chamber Snapshots

CITY SCENE
LA QUINTA POLICE DEPARTMENT
BACK TO SCHOOL SAFETY TIPS
It’s a busy time of year…our schools are welcoming students back from their summer hiatus. The
La Quinta Police Department wants to take this opportunity to ask parents and guardians to help keep
students safe by discussing the importance of good safety habits. Here are some tips:
PEDESTRIAN SAFETY Teach children to always use a crosswalk and to look left, then right, then left
again before crossing the street. The law states that a vehicle must stop for pedestrians, but
pedestrians must allow it time to stop.
BICYCLE SAFETY Be sure bicycle riders know that they’re part of the traffic flow and should ride on
the RIGHT side of the road and use proper hand signals. They should wear appropriate helmets and
those under 18 years of age are required, by law, to wear a properly fitted and fastened bicycle helmet.
VEHICLE SAFETY Teach your family to always buckle up. Older kids
should use lap and shoulder harness safety belts, while younger kids
should be in booster seats and little kids in child safety seats. It is best
for children ages 13 and younger be transported in the back seat of
the vehicle.
SCHOOL BUS SAFETY Parents, please talk to your children about
the importance of following the bus rules: remain seated, obey the
bus driver, and don’t stick your hands or arms outside of the bus.
Bus riders must be taught how to enter and exit the bus safely and
never cross in front of a moving bus. The bus driver has limited
visibility, and children must learn to stay 10 feet clear of any part of
the bus except when boarding. And they must avoid the rear
wheels of the bus at all times.
If you have any questions, please call Officer Fowler at
760-863-8950.
SilverRock
Resort
Renew your Resident Card
Many Resident Cards have expired or will be expiring
shortly so the staff at SilverRock would like to
remind you to renew your Resident Card if you
haven’t already. La Quinta Residents can play this
beautiful golf course year-round for a fraction of
the cost of a tee time by buying a Resident Card
for $15 at the Community Services Department,
La Quinta City Hall. The Cards are issued by
appointment only. To make an appointment or
to obtain more information about qualifying for
and purchasing a La Quinta Resident Card, please
call the Community Services Department at
760-777-7090 or go to www.SilverRock.org to
download an informational brochure.
Overseeding
Please mark you calendars: the Arnold Palmer
Classic Course will close for overseeding at the
end of play on Sunday, October 8 and reopen on
Monday, November 6, 2006. The Golf Shop will
be open daily from 8:00 a.m. to 4:00 p.m. Please
drop by to talk golf, see the new fall merchandise
and book your fall golf outings and parties.
Check Out Your Library
These special activities will be happening at
the La Quinta Public Library during October.
ACTIVITIES FOR YOUTH
Tuesdays
10 a.m.10:30 a.m.
On-the-Lap Storytime Ages: Infants – 2
11 a.m. - 12 noon
Pre-School Storytime Ages: 3 – 5
Wednesdays
10 a.m. – 11 a.m.
Bilingual Storytime Ages: 3 - 5
BOOK CLUB FOR ADULTS
Monday, October 2, 10 a.m. - 11 a.m.
Theme - “Banned Books”
Monday, November 6, 10 a.m. - 11 a.m.
Theme - “Sci Fi”
CLASSICS BOOK CLUB FOR TEENS
Thursday, September 21, 4 p.m. - 5 p.m.
Planning/Orientation Meeting
Thursday, October 19, 4 p.m. - 5 p.m.
Topic - TBA
LIBRARY HOURS: The library is now open
7 days a week for your convenience.
Sunday 12 p.m. to 4 p.m.
Monday 10 a.m. to 6 p.m.
Tuesday 10 a.m. to 8 p.m.
Wednesday 10 a.m. to 6 p.m.
Thursday 10 a.m. to 8 p.m.
Friday 10 a.m. to 4 p.m.
Saturday 10 a.m. to 2 p.m.
For more information, contact us at
760-564-4767 or online at www.rivlib.com.
The patio, grill, bar and clubhouse will be closed
during this time. We look forward to welcoming
you back after overseeding.
Are You Planning a Special Event?
SilverRock Resort should make everyone’s short
list when it comes to planning special events.
SilverRock’s venue boasts spectacular panoramic
views. And, why not enjoy the beautiful fall late
afternoons while sipping your favorite beverage,
next the fireplace on the SilverRock patio?
SilverRock provides a picturesque atmosphere and
a welcoming staff. Let us help you make your
special event the envy among your friends.
Contact SilverRock Resort, 760-777-8884 ext. 4 or 6.

12 The Gem La Quinta Chamber of Commerce October 2006 lqchamber.com
Community Services Special Events,
Classes & Other Information
City of La Quinta and
La Quinta Boys & Girls
Club Carnival
Come in your Halloween costume
and enjoy games, candy, balloons,
a costume contest, and prizes!
Date: Friday, October 27, 2006
Time: 3 p.m. – 6:30 p.m.
Location: La Quinta Boys & Girls Club
(Corner of Ave 50 & Park Ave)
Fee: FREE!
Dance Class
BALLROOM DANCING
David Himmler
Classic and Latin Instruction
Mondays
Session 2: October 23 – November 27
Cost: $65 per session
Time: 7 p.m. – 9 p.m.
Place: La Quinta Senior Center
Minimum: 6 students
Music Class
INTERMEDIATE GUITAR
Rick Mollindo, B.A.
Learn to read music as a solo
guitarist or play with other
musicians. Learn chords and
scale harmony for Classical,
Blues, Rock ‘n’ Roll solos and
even write your own songs.
Computer
Class
INTERMEDIATE
COMPUTERS
Brad Gummer
Learn the basics of spreadsheets,
presentations, and
graphics. Use Microsoft
Office 2003 Word, Excel,
and PowerPoint programs together.
Mondays
Session 1: October 30 – December 11
(No class November 13)
Cost: $65 per session
Time: 7 p.m. – 9 p.m.
Place: La Quinta Senior Center
Ages: 14 & up
Community Involvement
Centre Point Park Naming
A three-acre community park is being built at the corner
of Miles and Washington as part of a larger development.
The park is scheduled for completion this winter and,
after City Council acceptance, it will become a City facility.
The City of La Quinta and Community Services
Commission would like input from residents on an
official park name—it is currently referred to as Centre
Pointe Park. Park Naming Submittal Forms and Criteria
for Naming Parks can be picked up and received at the
City Hall Community Services Department at 78-495
Calle Tampico. The deadline for the submittals is
November 10, 2006.
Tuesdays
Session 1: October 31 – December 12
(No class November 7)
Cost: $70 per session
Time: 7:30 p.m. – 8:30 p.m.
Place: La Quinta Senior Center
Ages: 9 & up
Minimum: 3 students
On-line Registration – register for classes and
events by logging on to www.la-quinta.org.
For more information call 760-777-7090.
Low Cost Rabies
Vaccination Clinic
Saturday, October 7, 2006
from 9 a.m. to 11 a.m.
Rear parking lot of the Civic
Center at 78-495 Calle
Tampico. All dogs four
months or older are required
to have a valid City license.
Licenses will be available for purchase the day of the clinic, and
veterinarian services will be available. All dogs are required to
be on a leash and cats must be in a carrier. Contact the Animal
Control Division at 760-777-7055 for more information.

lqchamber.com October 2006 La Quinta Chamber of Commerce
The Gem 13
La Quinta Senior Center
HAPPENINGS
Osher Life Long Learning will be offering classes in the month of October
at the La Quinta Library. Please call Community Services at 760-777-7090
for more information.
Mondays, October 2, 9, 16, 10:15 a.m. Alzheimer’s Series: Learn how to
help a family member, friend, or yourself inflicted with this disease. Free.
Tuesday, October 3, 9 a.m. - 12 p.m. Financial Advisor Scott Lanterman
will assist participants with portfolios, income taxes, and other financial
topics. Free (by appointment).
Wednesdays, October 4, 11 & Fridays, October 6, 13, 1 p.m. - 3 p.m. You
may be eligible for Homeowner/Renter Assistance. Offered by the
California Franchise Tax Board. Free (by appointment).
Wednesday, October 4 – November 8, 1:30 p.m. - 3:30 p.m. Arthritis
Foundation’s 4-week series on improving limitations of Arthritis.
Commitment and reservation required.
Tuesday, October 10 & October 24, 10 a.m. - 1 p.m. HICAP, Health
Insurance Counseling Advocate, Kimberly Spiegel, will help with
Medicare, HMO’s, and other health insurance questions (appointment
required).
Wednesday, October 11, 10:15 a.m. Find out about the assisted living
amenities offered at Brookdale Rancho Mirage. Free (reservation
required).
Monday, October 16, 2 p.m. - 4 p.m. Free skin cancer screenings with
Elaine Woo-Gallagher, N.P. of Laser Center at Contour Dermatology (by
appointment).
Tuesday, October 17, 1 p.m. - 4 p.m. Free hearing consultation—
battery checks, cleanings and hearing tests offered by Mittie, representative
of Advanced Hearing Systems (appointment required).
Wednesday, October 18, 11 a.m. - 1 p.m. LIHEAP discount and
EAP/Imperial Irrigation Discount Program. You may qualify for
discounts on utility bills. Representative from Community Action
Partnership will assist. By appointment.
Thursday, October 19, Oktoberfest, 11:30 a.m. Enjoy a German style
luncheon with friendly conversation, entertainment, and
delicious food. Cost: $1. Reservations required.
Friday, October 20, 9 a.m. - 11 a.m. Eisenhower Medical Center is offering
free nutritional counseling. By appointment.
Tuesday, October 24, 10 a.m. - 12 p.m. Free legal consultation
with Attorney David Grossman. By appointment.
The La Quinta Senior Center provides these opportunities as a service
and does not endorse or recommend any service or business. Services
rendered are the responsibility of the provider and the providee.
In addition to the activities listed above, a variety of daytime classes are
offered at the Senior Center on an ongoing basis. Please refer to your
Activities Guide for fall 2006 for a complete description of classes as well
as dates, times, and costs. Or call 760-564-0096 for more information.
News from the Public
Works Department
The new “Development Engineering
Handbook” is here!
The handbook contains information on
entitlements, plan checks, inspections, fees,
and more. Copies are available at City Hall or
www.la-quinta.org/publicworks/index.htm.
A new traffic light has been installed at
Simon Drive and Washington Street.
One hundred sixty new 25 mph speed limit
signs were installed in the La Quinta Cove area.
The Eisenhower Bridge project is now
complete and will be accepted by the City
Council September 19, 2006. The contractor
is currently finishing landscaping prior to
acceptance.
The roadway is now open to traffic from
Westward Ho to Indio Boulevard along
Jefferson Street. Street improvements are
ahead of schedule, and completion of the
bridge is expected in December 2006.
New Traffic & Transportation Division
brochures are now available on a number
of traffic and traffic safety topics. Visit the
Public Works Department at City Hall or call
760-777-7075.
COYOTES…What You Should Know
A special feature article by the City of La Quinta Animal Control Department
Development activities and human missteps are resulting in the increase of
coyote encounters, both in gated communities and in the Cove area.
Coyote encounters with humans can only be reduced if coyotes remain cautious of
people. Coyotes are by nature fearful of humans and not normally aggressive but,
if given access to human food and garbage, their behavior changes. When people feed
coyotes, they lose their natural aversion to people and become bold and aggressive
The coyote (Canis latrans) is native to California and closely resembles a small German shepherd
dog. Coyotes are extremely adaptable and resourceful and can survive on whatever food is
available. They prey on rabbits, mice, birds and other small animals as well as young deer and sheep.
In urban areas, coyotes often attack people’s small pets (cats and dogs included).
To avoid problems with coyotes, people should follow these guidelines:
• Never feed a coyote – it puts everyone at risk and is against the law
• Put all garbage in tightly closed containers that cannot be tipped over
• Feed pets indoors, pick up leftovers, and store food
• Clear brush and weeds from around dwellings – this reduces protective cover and makes the
area less attractive
• Install motion-sensitive lighting around your home
• Protect children – although rare, coyotes have been known to attack and seriously injure
children; never leave them unattended
• Protect pets and livestock – keep small pets indoors, especially at night
• Use negative reinforcement – if coyotes are present, make loud noises, throw rocks,
sling shots or pellet guns, or spray them with a garden hose
• Be aware that coyotes are more active in the spring, when feeding and protecting their young
If you enjoy seeing coyotes and want a closer look at them, use binoculars. If you ever see a coyote
acting aggressively or attacking people, immediately contact the nearest Department of Fish & Game
office. After normal business, contact the DFG’s 24-hour dispatch center at 916-445-0045.

14 The Gem La Quinta Chamber of Commerce October 2006 lqchamber.com
CITY CALENDAR AT
A GLANCE
Oct 3 City Council 4:30 p.m.
Oct 4
Oct 7
Oct 9
Architectural & Landscaping
Review Committee
Dog/Cat Vaccination Clinic
@ City Hall
Community Services
Commission
10 a.m.
9-11 a.m.
7 p.m.
Oct 10 Planning Commission 7 p.m.
Oct 11
Investment Advisory
Board
5:30 p.m.
Notes from the City Manager…
The City of La Quinta is gearing up for the fall season! We hope you’re
able to enjoy all the events and programs we have in store for you. In
the month of October, don’t miss the Open Air Cinema on October 15—
it’s the last “movie in the park” experience for 2006. And don’t forget to
set your clocks back one hour on October 29 for daylight savings.
Some items of interest are highlighted below. If you have any questions
or require more information, please call the City Manager’s Office at
760-777-7100.
Please Drive Safely Near Schools
As some of you may have noticed, a traffic signal
at Palm Royale Drive and Washington Street has
been activated. This signal is an important component
of traffic flow around the new Mitchell
Paige Middle School. The City reminds you to be
extra cautious near schools and watch for students.
Oct 14
Open Air Cinema
@ Civic Center Campus
Oct 17 City Council
Oct 19
Historic Preservation
Commission
Oktoberfest Luncheon
@ Senior Center
Sunset
3 p.m.
3 p.m.
11:30 a.m.
Help Us Combat Vandalism
Vandalism continues to occur at La Quinta
Park. Damage is not only costly to the City, but
dangerous for residents who want to enjoy the
park. If you witness wrong doing, please contact
the City immediately or call the La Quinta
Police at 800-950-2444.
Announcements & Reminders
Oct 24 Planning Commission
Oct 26 Health Fair
@ Senior Center
Oct 29 Daylight savings
time ends
7 p.m.
9 a.m.-2 p.m.
Unless otherwise noted, all meetings will be
held at City Hall. Those interested in attending
any of the above meetings are encouraged to
call 760-777-7000 to confirm dates and times.
SilverRock – the Arnold Palmer Classic Course at SilverRock will be
closing for overseeding starting October 9. It will re-open November 9.
Hazardous Waste – bring your hazardous waste items to the parking
lot of the City Maintenance Yard on September 30 from 9 a.m. to 2 p.m.
(near Fritz Burns Park).
Dog/Cat Clinic – vaccinations on October 7 from 9 a.m. to 11 a.m. in
the rear parking lot of City Hall.
Shred Day – protect yourself against identity theft! Shred Day is
scheduled for October 21, 9 a.m. to noon at the City Maintenance Yard
parking lot (near Fritz Burns Park).
General Information ........................................777-7000
Building and Safety ..........................................777-7019
Building Permits ..........................................777-7012
Building Inspection Requests ....................777-7153
Code Enforcement ......................................777-7050
Animal Control ............................................777-7050
City Clerk’s Office ..............................................777-7025
City Manager’s Office ......................................777-7100
Community Development ................................777-7125
Community Services ........................................777-7090
CITY HALL PHONE NUMBERS
Finance ..............................................................777-7150
Public Works ......................................................777-7075
Senior Center ....................................................564-0096
Job Hotline ........................................................777-7124
Street Sweeping Hotline ..................................777-7104
Graffiti Hotline ..................................................777-7095
Pet Hotline ........................................................777-7049
Shopping Cart Hotline ..........................1-800-252-4613
Website .......................................... www.la-quinta.org

lqchamber.com October 2006 La Quinta Chamber of Commerce
The Gem 15
Chamber Snapshots

16 The Gem La Quinta Chamber of Commerce October 2006 lqchamber.com
When it’s Time for the Pink Slip
We can no longer think of the words “You’re Fired” without envisioning Donald
Trump delivering them as he glares across the table at a group of future “Donalds”
in the Board Room. However, there are better ways to go about the process.
By Kathleen McEntee
There are times when an employment relationship will just not work, no matter
ow much training, coaching, evaluation, and counseling time you put into it. If you
ave kept your responsibilities as an employer, and your employer is not meeting his
r her responsibilities, it may be time to deliver the pink slip. Here are eight steps in
etting an employee go.
Seek support. Before firing an employee, review state laws regarding termination
nd consider receiving counsel from a Human Resource professional. Depending on
he nature of the firing, you might also consider asking a lawyer for legal advice.
Act Sooner than Later. Letting a problem employee go is best done sooner than
ater. The longer an employee’s negative actions go unchecked, the more difficult it
s to let go. Set a three month review period for new employees, let the new employee
now that you will be reviewing performance within this time, and do it! If you have
rained, coached, documented and provided warning about performance lapses, and
he employee is clearly not the right fit for the job, it is probably best to end the
elationship.
Plan the Meeting. Be prepared for the termination meeting. Gather your records,
which should include basic information about the employee such as hiring date,
salary, sick time, vacation time, and time cards as well as performance appraisals,
documentation regarding performance, and copies of verbal and/or written
warnings. Be able to outline clear reasons for the employee’s termination.
Do it on Monday or Tuesday. The best time to fire someone is at the beginning of
the day, at the beginning of the week. That gives you the remainder of the day and
week to reassure your other employees that they are not going to be fired instead of
sending them off on the weekend to worry about their own demise. It also provides
time to smooth things over before the fired employee calls them at home to tell his
side of the story.
Get a Witness. If you feel an employee termination will be difficult, you may want
to bring in another manager, a Human Resource person, or other business
professional as a witness to the proceedings to avoid any unfounded accusations.
Be Firm and Fair. Call the employee into your office or conference area and say
you need to discuss something with her. Clearly state that you are letting her go and
clearly state the reasons why. The employee may want to negotiate for another
chance, but remember you have done your research, you have documented and
clearly spelled out performance issues, and you have made your decision and must
now stand firm on it.
Provide Time to Gather Personal Belongings. If the employee is reasonable, allow
some time for him to gather his belongings. Ask if you can assit or have someone else
assist. You will need to determine and decide how much oversight is needed as he
packs up. If an employee is unreasonable, you might want to suggest he return a t
an agreed upon date to pick up personal belongings or to wait while you and another
worker pack them up.
Keep the Proceedings Confidential. While you want to assure your other
employees that their job is secure, do not discuss why you let the employee go. Just
say that you have let the employee go and provided reasons for ending employment.
These pointers can help you through the firing process, especially for employees
with a short employment history. If you have a long-term, solid employee who is
suddenly slipping, use good listening skills to get at the root of the problem, and
develop an action plan for yourself and for the employee to set production back on
track. If you believe the time has come to part ways, document, document,
document, and provide the employee with ample warnings before termination.
Kathleen McEntee
Kathleen McEntee and Associates, Ltd.
195 N. Harbor Drive #3609
Chicago, IL 60691
312-242-1606

lqchamber.com October 2006 La Quinta Chamber of Commerce
The Gem 17
“Preferred Alternative”
To Salton Sea Issue
by Mark Harner
Pacific Western Bank
Every once in awhile we all think about
comment period. The draft PIER will also
the Salton Sea — when it is really pungent!
be available at public libraries and city
That is the Salton Sea reminding us that a
halls. The public comments will be
very big problem exists that has been talked
incorporated into the draft document and
about, studied and debated for years. Our
forwarded to the State Advisory committee
rapid growth now demands a resolution, an
and the Resources Secretary Mike
agreed upon plan and action.
Chrisman. The Resources Secretary is
At the State Salton Sea Advisory
required by law to recommend to the State
Committee’s public meeting in San Diego
Legislature a “preferred alternative” by
on August 2nd it was anticipated the long
December 31st 2006.
awaited draft Programmatic Environmental
The Salton Sea Authority is the local joint
Impact Report (PIER) would be available
powers agency working for a workable
for discussion. It wasn’t.
solution for the Salton Sea. On June 29 the
The draft PIER, a 2,500+ page
document, will identify and analyze
8 alternatives, including the Salton Sea
Authority’s alternative. All the
alternatives are to meet the objective of
stabilizing a shoreline while protecting
fish and wildlife, maintaining ecosystem
benefits, minimizing air quality impacts,
Authority unanimously adopted a Plan for
the Sea’s Restoration. The Plan envisions a
220 square mile system of two lakes on both
ends of the Sea and a connecting channel.
The Authority’s executive director, Rick
Daniels, has received high marks for his
efforts in encouraging local governments to
participate in the Authority’s outreach
consequences if the Sea is not restored.They
indicate the Sea will become sterile of fish
within 5-7 years and forecast that the air
will become so fouled that the area could
become uninhabitable.
Our state and federal elected officials
need your support and input in order to
protect our area. Governor Schwarzenegger,
Assemblywoman Garcia, Assemblyman
Beniot and Senators Ducheny and Battin
will be called upon in the next few months
to make the critical decisions. Contact them
and let your opinion be heard.
improving water quality and outlining
program. The Authority has and will
recreational and economic opportunities.
continue to hold local meetings to garner
The 8 alternatives can be viewed at
public support for the Authority’s
www.saltonsea.water.ca.gov/docs/Salton
alternative.
SeaUpdate.
The Pacific Institute, an environmental
There will be a 60 day public review and
research organization, has forecasted dire
PUBLIC SERVICE ANNOUNCEMENT
The eighth annual Jim Murray Invitational Golf Classic is being held at
SilverRock Resort in La Quinta, Calif., on Monday, November 13. The Murray
Scholars Awards dinner is Sunday evening, November 12, at the La Quinta
Resort and Club, The Waldorf Astoria Collection. For more information on the
Jim Murray Memorial Foundation, email MurrayScholars@aol.com.
Information on the Jim Murray Invitational Golf Classic, please call
760-771-8972 or email jimmurrayinvitationalgolf@yahoo.com

18 The Gem La Quinta Chamber of Commerce October 2006 lqchamber.com
OCTOBER 2006
Member Anniversaries
1 YEAR
Stu Bailey - Gallery One Eleven Fine Art
Carol Batt, Ph. D. - For Moms and Babies, Inc.
Carlos Campos - Palm Springs Pest Control
Terry Carney - Terry Carney Sales
Edward M. & Judith Cullinan -
Cullinan & Cullinan
REALTORS/Broker
Carl De La Cruz - Okura Robata Grill & Sushi
George Glickley -
Our Town Community Magazine
Rick F. Godinez - RG Mechanical
Karyn Jones - Maximum Financial Mortgage
Deborah J. Kent - Deborah J. Kent,
CPA - APAC
Jack Livengood - Windermere
Eric A. Nash, MC -
La Quinta Ear Nose & Throat, Inc.
Carl Peterson - La Quinta Lions Club
Bruce Robbins - Wachovia Securites
Ronald Roisum - Tarbell Realtors
Mary Beth Shields - KB Homes, Desert
Division
Michael Stanley - All Desert Computers
Cathy Thomson - Banker’s Realty
Steve Weller -
Halftime 30 Minute Fitness For Men
Stephanie West -
Coldwell Banker Residential Brokerage
2 YEARS
Alexandra Christensen - Desert AIDS Project
Alonso Vasquez - Excel Mobile Carwash
Bill Dawson -
Andalusia at Coral Mountain Marketing
Lew E. Piper - KDI Stoneworks
Shanna Hirschi -
Arthritis Foundation, Coachella
Valley Branch
Stevie Blankenship -
Caring Companions at Home
Ted C. Newell - Village Station
Ulrich Ludwig - La Quinta Cafe and Catering
3 YEARS
Linda Butler - PMA Advertising & Public
Relations, Inc.
Lisa Cassidy - United States Postal Service
Lorena Errante - Mink Advertising
George Fetty - Valley V-Twin
Karen Gardner - Old Republic Title & Escrow
Michelle Cope & Ginny Jones -
Dyson & Dyson Real Estate Associates
Mario Hernandez - Tilecare
Kurt Jaeger - Desert Post Weekly
4 YEARS
Ralph Bernhisel - Trilogy at La Quinta
Cristina Deniel - Stein Whittington Deniel
Investment Advisors
Robert Dennis - Tarbell Realtors
Connie Gilreath - Augustine Casino
Marshall Pollock - Yes I Can
Roger Rebbun - Desert Network .Com
Suzie Waggoner - Bill & Suzie Waggoner,
Coldwell Banker Residential
5 OR MORE YEARS
Debra Alhers - Community Blood Bank of
the Coachella Valley
Mickey Anderson - Wal-Mart Stores, Inc.
Jean Brandolini -
Dyson & Dyson Luxury Vacation Rentals
Scott Brooks - JESA Printing
Kathryn J. Carlson -
Village Park Animal Hospital
Patricia ‘Trish’ Duarte - Ad Your Imprint
John Edwards -
Coachella Valley Printing Group
Stephanie Eichel - FirstTeam Real Estate
John A. Eickman - Hits, Inc.
Toni Farson - Cleaning Connection, The
Stan Ford - Coachella Valley Recreation
& Park District
Wendy Frederick - Riverside County
Economic Development Agency
Jon Gaffney -
Desert Sands Unified School District
Thomas H. Gallaudet III -
Gallaudet Technologies, Inc.
Mark Gibson - Restaurant Express
Lee Haven - Granite Construction Company
Craig Hill - Earth Systems Southwest
Barbara Holzapfel - Windermere Real Estate
David Howard - Cherokee Homes Inc.
Chris Howe - La Quinta Cliffhouse
Alex Jacoy - Eldorado Polo Club, Inc.
Mike Keane - RR Broadcasting
Elizabeth H. Kennedy -
Soroptimist International of La Quinta/CV
Janette Krehbiel - Lennar Homes
Matthew List -
Coachella Valley Insurance Service, Inc.
Dorothy Milauskas - Milauskas Eye Institute
Lee Miller - Associate Member
Shelly Morris - A & M Construction
Peter Murray - Peter Murray & Associates
Kurt Ney -
Spencer Auto Body & Painting, Inc.
Tyrell Osterhout - 1st Bank
Sherry Pena - Desert Cities Catering
Cliff Ponder -
Academic Associates Learning Center
Howard L. Rasch -
Law Offices of Howard L. Rasch
Dr. Roland Reinhart -
Dr. Roland Reinhart, MD, APC
Jimmy Rodriguez -
Best Western Date Tree Hotel
Sheri Sandifer -
Command One Security, Inc.
Robert L. Solomon -
Desert Business Machines, Inc.
Kate Spates -
Image Marketing Concepts, Inc.
David Turner -
Coachella Valley Engineers, Inc.
Kim Turner - White Sheet
Lee Anne Vanderbeck -
Children’s Discovery Museum of the Desert
Steven P. Gorman M.D.
Ray Hanes - Spanos Corporation
Judy Harper - Prudential CA Realty
Marshall & Betty Harris -
Re/Max of the Desert
Vib Verma - Pat’s Lighting & Lamps
John Walling - Walling & McCallum, LTD
Nynfa F. Zurita - Sheldon Baroff M.D

lqchamber.com October 2006 La Quinta Chamber of Commerce
The Gem 19
GEM OF THE MONTH
October: Opal or Tourmaline
Opal, the traditional October birthstone, has been treasured by cultures around the
world for thousands of years. Ancient Romans considered opals the luckiest of stones as
their flashing colors were thought to hold the powers of many birthstones within a single
stone. Half a world away, native Australians believed opals were formed when packets
of rainbows fell to earth. Closer to home in Mexico, radiant red and warm orange fire
opal varieties are beloved to this day for their intensity and, some believe, their ability to
spark the imagination.
Though opals are harder than pearls, these singular beauties require a gentle touch.
Wear them best in pendants or earrings, made even more luxurious in
diamonds settings. If you prefer rings or bracelets, choose protective
settings that respect the stone’s delicacy and special care
requirements. Use gentle cleaning methods with your opals, avoiding
heat, ultrasonics or harsh cleansers. Instead, keep your opal jewelry
opulent by wiping it with a soft and damp lint-free cloth.
October’s birthstone alternative is tourmaline, a gemstone better
suited to more active lifestyles. The gem’s name derives from an ancient
word meaning “of many colors” as tourmaline occurs in every color of
the rainbow. Two American locales are famed for gorgeous pink and
green tourmaline: nearby San Diego county and the state of Maine.
California pinks so enchanted the last dowager empress of China that
she imported most of San Diego’s turn-of-the-twentieth-century
production for her personal collection.
Tourmaline is harder than quartz and can better withstand wear in
rings or bracelets. Quality stones can be found at attractive prices
although Paraíba tourmaline, an exotic electric-blue variety named for
the Brazilian region where it’s found, can command tens of thousands of
dollars per carat. Care for tourmaline as you would moderately durable
stones, by washing your jewelry in warm soapy water to keep it looking
lively and aglow.
Happy Birthday, October babies!
© Matilde Parente, LIBERTINE Fine Jewelry Salon at the Renaissance
Esmeralda Resort & Spa. LIBERTINE is a Chamber Member-to-Member
benefits program participant.

20 The Gem La Quinta Chamber of Commerce October 2006 lqchamber.com
CONTENT MANAGEMENT:
Are You In Control of Your Website?
By John Kirkpatrick
Co-owner, Eaton & Kirk Advertising, Marketing and Website Development
You have just launched your new website.
You love the design, you are widely
promoting its address, and you can’t wait
for all the hits to build up. So you figure you
are done with the whole website process and
can just sit back and just wait for the
business to roll in. Right? Wrong!
One of the most powerful aspects of a
professionally designed website is that it is
always a work in progress, responding to
your ongoing needs as they come up every
day. In other words, the best websites are
never finished. They are continually being
updated to reflect the important changes in
the various aspects of your company -
things like price changes, upcoming events
and news stories.
The questions are: how do you handle
these changes, who controls them, and how
much does it all cost? Many web
development firms will offer a monthly
service contract. Like all contracts, these
have their good and bad points; they may
not cover all maintenance items, the time it
takes to make the revisions may vary, and
you could end up spending form time you
are not using. Contracts are good for certain
customers, especially those who do not want
to allocate staff time to their website
maintenance or those who feel they just
don’t have the expertise.
There is another solution, one that
empowers the website owner, keeps costs to
a minimum and guarantees no time delays
in the posting of revisions - it’s called
Content Management. The beauty of
Content Management is that your staff can
make a wide variety of website revisions
with no special training and no need to
learn complex software. All the website
maintenance is done directly through your
internet browser window - like Internet
Explorer.
Content Management comes in two
basic forms: 1) third party software you
either buy or pay an annual fee (as low as
a few hundred a year) which allows basic
access to most areas of your website, or 2)
custom programmed Content
Management sections done by a
professional website developer — this
allows precise control over almost any
function of a website. Both options add
some cost to the initial development of
your website but pay for themselves
quickly by eliminating expensive monthly
maintenance fees.
PUBLIC SERVICE ANNOUNCEMENT
For restaurants who want to change menu
items and prices quickly, organizations who
need to update events’calendars, firms doing
e-commerce or any company that wants to
be empowered to take cost effective control
over their website, just ask your web
developer these magic words`- “How can I
access Content Management?”
The 18th Annual Holiday Golf Classic pro-am tournament featuring Val
Skinner is fast approaching & is one of the most anticipated golf events
in the Coachella Valley. It will be held December 10, 2006 & has the unique
format of each player having the opportunity to play with a LPGA
Professional. The holiday theme and the beautiful setting at the La Quinta
Hotel & Resort Dunes Course add a final touch of fun. Professionals playing
in this tournament past & present have included: Lisolette Neumann, Jane
Geddes, Sandra Palmer, Vicki Fergon, Meg Mellon, Hollis Stacy, Brandie
Burton, Cindy Rarick, Allison Finney, Amy Alcott, Sherri Steinhauer and, of
course, Val Skinner.
The tournament benefit’s the Soroptimist House of Hope and Hope
Horizons, homes for women with chemical addictions, the Boys and Girls
Club of the Coachella Valley, & other Coachella Valley projects.
If you would like to participate, please contact Elizabeth Kennedy at
771-0209 or 861-3885.
Thanks, again for your participation.

lqchamber.com October 2006 La Quinta Chamber of Commerce
The Gem 21
Ambassador’s
Spotlight
By Patricia “Trish” Duarte,
d Your Imprint
I’m honored to be a
member of the La Quinta
Chamber’s Ambassador
Committee, and to share a
small part of it with you in
this column.
For the last 5-years, putting
people at ease, introducing
new businesses, gaining
business contacts, and
getting to know fellow
Chamber members were just
some of its obvious benefits.
However, at its very core,
this program confirms my
belief that putting others
needs before your own,
provides a deeper
appreciation of self. As you
may have noticed, this
radiates from the smiles and
welcomes received by all
those involved in the
chamber. Soon you feel that
you are a part of a 700
member family...a part of
something bigger and more
wonderful. The spark of
excitement in looking
forward to those chamber
gatherings provides a
“member” reunion at each
event.
A family has your best
interest at heart, and the La
Quinta Chamber welcomes
you home each month.
Cousin Johnny & Sister Sue
won’t be able to make it, but
I’ll see you at the next Power
Lunch, Mayor’s Lunch, Mixer,
Grand Opening / Ribbon
Cutting, Breakfast Network,
and more...

22 The Gem La Quinta Chamber of Commerce October 2006 lqchamber.com
HOST A BIRTHDAY PARTY AT PUMP IT UP!
When families arrive at the newest Pump
and team parties.
It Up Inflatable Party Zone off the Jackson
Using inflatables in a completely private
exit in North Indio, they are delighted with
party setting, and a separate private party
the bright, colorful and fun-filled
room, Pump It Up offers families everything
atmosphere, setting the tone for an amazing
they need to host a birthday party or any
party. Amid a riot of color, excited shrieks
other celebration.
Parties are made by
of delight and lively music, children can
reservation only – no walk-ins. Party-goers
play in two huge arenas filled with eight
spend 40 minutes in each of the play arenas
giant (up to 20 feet high) inflatable play
and then move to a clean, private party
structures.
Kids love the bouncing,
room,
decorated in bright colors to
jumping, sliding, climbing and tumbling.
maintain the festive party atmosphere.
In
Some kids will want to dance and play
the party room, the birthday child sits in a
while a disco lighting system pulses and
giant throne to open gifts. Throughout the
flashes to the music; others will enjoy
two-hour event, PIU staff takes care of
friendly competition with basketball hoops,
everything: including child supervision,
oversized boxing gloves, and obstacle
passing out pizza and cake, and of course
course races.
party setup and cleanup.
This allows
As our local school districts attempt to
parents the freedom to enjoy the party
keep pace with the incredible influx of
without tending to the details. Best of all,
young families to the valley, few new
when the party is over parents can simply
businesses have opened that cater to
children and families. Enter Pump It Up, a
national franchise that was named one of
Entrepreneur Magazine’s “Top 500
Franchises” in 2005. Pump It Up has also
received recognition in numerous
publications such as Parent Magazine,
gather up the gifts, say goodbye to their
guests, and leave. No mess to clean, no
wrapping paper to throw away, just terrific
memories of a wonderful time had by all!
The “Classic Party” package
accommodates up to 25 friends plus
parents. Included in the cost are full color
guests at parents’ requests. For smaller
groups, Pump It Up offers a “Mini-Classic”
party package which can be booked
Monday thru Thursday between 9am and
3pm. Special rates are available for team
parties, field trips, and corporate events.
To make your reservations, call 760-775-
0620. Reservations are accepted on a firstcome,
first-served basis.
Proud Member of the La Quinta
Chamber of Commerce.
Newsweek, and the Wall Street Journal for
invitations, tablecloths, utensils, napkins,
providing a much-needed option for
cups and plates for cake and drinks. Pump
families looking for an exciting, active, and
It Up will even order pizza, balloon
fun place to take their children for birthdays
bouquets, and “Goodie Bags” for the party

lqchamber.com October 2006 La Quinta Chamber of Commerce
The Gem 23
MEMBER TO MEMBER DISCOUNT LIST
A & S BUSINESS SERVICES
Contact: Vince Greco
(760) 360-2224
$50 cash bonus paid on signing of credit
card processing application. Plus a free
manual imprinter and slips. A&S is the
choice processor for many of the local
community banks. Honesty, Integrity &
Professionalism....No Charge.
ACUITY WEB DESIGN
Contact: Jeff Godels
(760) 345-5531
High End Professional Website Design at
Great Prices! 10% discount off any new
website design or redesign.
ADVANCED HEARING SYSTEMS
Contact: Joe Manhart
(760) 341-9619
30% off msrp on digital hearing aide. Free
hearing test and otoscopic examination.
AMERIFUND LENDING GROUP
Contact: Jason Setterlund
(760) 485-8834
Waive processing fee of $495 on purchase or
refinance for friends, family and associates.
Free credit report and home mortgage
consultation.
BANCO POPULAR
Contact: John Escobar
(760) 564-0257
The perfect account for business....Our
TOTALLY FREE BUSINESS CHECKING! Call
for details.
BILL REED INSURANCE AGENCY/
FARMERS INSURANCE GROUP
Contact: Bill Reed
(760) 776-8151
We will waive our broker fees for any fellow
chamber member. In addition, we will do a
comprehensive financial analysis for any
member free.
CAPOBIANCO & BRAM, LLP
Contact: Anthony Capobianco
(760) 771-8345
Free consultation and 10% off standard fees
for initial matter.
CARING COMPANIONS AT HOME
Contact: Diane Mondini
1-888-950-0750
10% on in-home non-medical care giving
services.
CARTWRIGHT TERMITE & PEST CONTROL
Contact: Will Cartwright II
(760) 771-6091
$30 off offer. General pest control service,
new customers only.
CLUB ACHILLES
Contact: Adrienne Kinsey
(760) 564-9112
25% off all annual unlimited membership
programs.
COACHING TO VISION
Contact: Jasenka Sabanovic
(760) 799-0523
$1000 on Coaching Packages of 3 months or
more - where you come to turn challenges
into resources, create fulfillment, balance
and your life.
COLDWELL BANKER
RESIDENTIAL BROKERAGE
Contact: Tony Serva
(760) 408-2067
Senior Discount - Call Tony Serva for
information, for buyers or sellers. Reduced
commission for selling a property through
Tony Serva.
CONTACT 1, INC.
Contact: Dennie Marks
(760) 345-0371
10% discount off products totaling $50 or
more. Discount does not apply to set-up or
art changes.
COURTYARD BY MARRIOTT
Contact: Helen Bonaddio
(760) 776-4150
Mention that you are a La Quinta Chamber
member and receive 20% off of regular
breakfast prices at the Courtyard Café.
CV MERCHANT PROCESSING
Contact: Tim Waggoner
(760) 702-6552
25% off all equipment purchases. All
equipment comes with lifetime warranty as
long as we are your processor. $5 statement
fees.
DANMER CUSTOM SHUTTER
Contact: Debbie Fink
(760) 771-4002
Free molding upgrade.
DESERT E SELLER
Contact: Cheri Behlman
(760) 771-3463
List 1 item and get the 2nd listing free.
We’ll waive the listing fees on any one
item up to $100.
DESERT SPRINGS PUBLISHING
(760) 219-7008
Contact: Victoria Bailey
Elegant coffee table book of Valley's history
with more than 240 photographs - Cost $38
receive a 25% discount - Perfect gift.
DYSON & DYSON REAL ESTATE
Contact: Jeff & Linda Brandt
(760) 776-2471
Reduced commission for selling a home thru
our team.
DYSON & DYSON REAL ESTATE
ASSOCIATES
Contact: Bill Branson
(760) 776-2253
Reduced commission for selling a home
through Bill BransonSenior Discount
Program - Call Bill Branson for information.
EMBROID ME
Contact: Shannon Flemer
Free set up of embroidery logo ($89 value)
when 20 or more garments are purchased.
10% discount on orders over $500 on
subsequent orders.
FIRST TEAM BECKER & BECKER REALTY
Contact: John Easton
(760) 272-8449
$200 credit towards home warranty or home
inspection when listing or buying with me.
GOLF ETC-LA QUINTA
Contact: Ron Combs
(760) 771-4488
10% off most items.
GONSTEAD FAMILY CHIROPRACTIC
Contact: Dr. Jeremy Moffitt
(760) 863-0435
Free consultation and spinal exam to all La
Quinta Chamber Members.
GRINS2GO ON LOCATION
Contact: Noel Fischer
(760) 360-9602
$50 off any event or portrait session.
HARMONY DESIGN
Contact: Mauricio Salazar
(760) 203-1807
High quality, professional website design,
made affordable through our unique site
leasing program. Receive $100 off set-up fee.
HERRERA INVESTIGATIVE
SERVICES, INC.
Contact: David G. Herrera
(760) 360-7604
Free: Missing persons locate. One Free
missing persons locate (value $150). To any
LQCC Member thru December 2006.
HIPPOKRATES CORPORATION
Contact: Antonin Hirabal M.D.
(760) 776-1052
10% discount on all services.
INDIAN PALMS COUNTRY
CLUB & RESORT
Contact: Shannon Anderson
(760) 775-4444
10% off all lunch entrees (does not include
tax, gratuity, alcoholic beverages or
desserts.
INDIO SUPER 8 MOTEL
Contact: Jay Mainthia
(760) 342-0264
10% off rack rate and free upgrade.
INLAND TILE
Contact: Michael Morein
(760) 360-9700
10% off all tile purchases, except tile already
on sale.
INTERIORS BY DECORATING DEN
Contact: Sharron Jerread
(760) 200-5304
15% discount on custom window
treatments.
J & J CONSIGNMENTS & HEIRLOOMS
Contact: Jerry Effron
(760) 324-9595
10% off all items.
JACKSON HEWITT TAX SERVICE
Contact: Bob Bradach
(760) 342-8800
Preferred Customer 10% off on your tax
preparation fees, free electronic filing and
free direct deposit of Federal and CA
refunds.
JESA PRINTING
Contact: Scott Brooks
(760) 776-5430
10% off retail pricing.
JOHN PATRICK DEMNY PRIVATE
INVESTIGATIONS
Contact: John Patrick Demny
(760) 485-0874
10% discount off of hourly rate.
KMIR-6
Contact: Tom Lauchner
(760) 568-3636
15% discount on fixed rates.
KOLORSPIRIT
Contact: Magdalena B. Wilcox
(760) 408-0992
10% discount on faux painting services.
Free consultation.
KUEHL TECH SOLUTIONS
Contact: Alan Kuehl
(760) 219-1508
10% discount on all services on first visit.
LA CASITA RESTAURANTS
Contact: Simon Moore
(760) 320-3267
10% discount on 1 entrée & soft drink or
groups of 4 or more to Chamber members
only. Mention upon ordering.
LAKE LA QUINTA INN
Contact: Julia Miskowicz
(760) 564-7332
10% off our daily room rates. Subject to
availability. Black out dates apply.
LAS CASUELAS QUINTA
Contact: Lisa Delgado
(760) 777-7715
10% discount to chamber members food
only-upon presentation of member card.
Good for 1 year.
LA QUINTA COMPOUNDING PHARMACY
Contact: Marshall Hankin
(760) 777-9902
20% off on first compounded prescription,
10% off on refills if you refer a new customer
for compounded prescriptions.
LA QUINTA HEALING ARTS
Contact: Brenda Burger
(760)777-1447
10% discount on services.
LA QUINTA POSTAL CONNECTION
Contact: Gina Reyes
(760) 564-5969
10% off all shipping, $2 off notary services.
LA QUINTA MEDSPA-SKIN
REJUVINATION CLINIC
Contact: Dr. Matthew Werner
(760) 396-9353
10% off any package of services - 10% off any
skin care product, make-up or vitamins.
LA QUINTA RESORT & CLUB
Contact: Mike Islava
(760) 564-4111
Preferred seasonal rates for resort Casita -
Complimentary upgrade to best available
room category upon check-in - Online
booking capability - 15% off all spa
treatments excluding special - 15% off
published golf pricing.
LIBERTINE
Contact: Matilda Parente
(760) 773-0220
10% discount on all non-designer diamond,
pearl and gold fine jewelry.
MAIL BOXES PACK & SHIP
Contact: Nayan
(760) 564-7007
Notary Services 50% off / 20% off on UPS -
FedEx - DHL.
MANPOWER STAFFING
Contact: Karen Snake
(760) 837-9972
15% direct hire rates for member’s long-term
rates for short term staffing orders, free inhouse
demos for all HR services, including
training.
MARY KAY COSMETICS
Contact: Debbie Frazer
(760) 200-9253
10% discount to all members. Free
Corporate image seminars.
MCCALLUM THEATRE
Contact: Barbara Dawson
(760) 340-2787
10% discount on groups of 20 or more
(certain shows are excluded).
MERLE NORMAN COSMETICS
Contact: Gloria Freiler
(760) 777-7633
10% discount.
MINUTEMAN PRESS
Contact: Richard Winslow
(760) 340-4299
10% off to all members.
MORRIS DESERT MEDIA
Contact: David Nola
(760) 416-8468
15% Discount on published rates.
OFFICE MAX DOCUMENT SERVICES
Contact: Becky Moreno
(760) 880-9944
15% off Retail printing prices. Call for
volume quotes.
PALM DESERT COMFORT SUITES HOTEL
Contact: Tom Ward
(760) 360-3337
For our Gold Award Comfort Suites 15% off
our daily rate on availability and free
breakfast.
PC-OLOGY
Contact: Dennis Shelly
(760) 641-9701
$20 off PC-OLOGY computer services.
Including networking (wired or wireless)
repair, maintenance, setup. Not available
with any other offer.
PJ’S DESERT TROPHIES & GIFTS
Contact: Doug or Elaine Homes
(760) 347-7412
10% discount on award and gift items.
Discount also applicable to etching and
engraving services.
POWER BROKERS INTERNATIONAL
Contact: Fred Prescott
(760) 398-3544
Free dinner for two (2) at Palmer's, Hog's
Breath, Fusions Restaurants for
listing/buying thru Fred Prescott prior to May
30, 2007.
PREMIER BILLIARDS & DESIGNS
Contact: John A. Bart
(760) 776-9172
10% off of showroom pricing on all
Brunswick tables and Mikhail Darafeev
game room furniture.
ROBERT HALF INT.,
ACCOUNTEMPS/OFFICETEAM
Contact: Gretchen Engdahl
(760) 836-1826
1 Day free staffing on any order of 40 hrs.
SITEFORLESS
Contact: Patrick Charriou
(800) 852-6505
10% off on any web design services; 15% off
on Hosting and $7.50 Domain Names.
SMILE ARTISTRY DENTAL
Contact: Dr. William Hoolihan
(760) 564-7004
10% discount.
STATE FARM INSURANCE
Contact: Rita Teran
(760) 779-5558
Free Road Atlas when you let us quote you
on your business or personal insurance. Call
or come in and ask for Tammy or Jan.
SYLVAN LEARNING CENTER
Contact: Courtney Fox
(760) 836-3300
$50 off comprehensive lifetime diagnostic
assessment in Reading, Math and Writing
Skills for grades K-12. Free consultation.
SUNSATIONAL TANNING SALON
Contact: Annette Williams
(760) 771-1820
15% off any tanning package and lotions.
TELEPACIFIC COMMUNICATION
Contact: Gina Meacham
(760) 404-1018
15% off monthly local, long distance &
internet bill.
THE CORAL SPA AT TRILOGY
Contact: Sue Sweeney
(760) 777-6052
15%on all spa services (excludes waxing and
tinting). Gratuities not included.
THE FEMININE PRINCIPLE IN LEADERSHIP
Contact: Bill Lamond
(310) 994-6222
$ 1,000 discount on coaching packages of
three months or more.
THE VOSS LEONHARD GROUP WITH
DYSON & DYSON REAL ESTATE
ASSOCIATES
Contact: Steve & Charma Leonhard
(760)702-1500
Will pay up to $500 for an appraisal or
inspection of the client’s choice.
TILTON COMPUTERS
Contact: Erick Tilton
(760) 777-4338
10% off on all computer and networking
services provided by Tilton Computers.
TLC FOR MIND & BODY
Contact: Joanne Callahan
(760) 594-6727
10% discount on grocery items, coffees and
deli-drinks.
TOTALLY YOU HAIR SALON
Contact: Kevin Kersey
(760) 777-7760
15% off all posted hair and chemical prices
on any Sunday thru Wednesday during
regular salon hours.
TUTORING CLUB
Contact: Pat Weisbart
Free placement testing in Reading and Math,
K-12. $100 value.
ULTRA LOUNGE SALON
Contact: Katia Tisbo
(760) 771-4433
10% off any spa or salon service.
VALLEY V-TWIN - AMERICAN
MOTORCYCLES
Contact: Halle Fetty
(760) 770-5511
10% off any retail purchase - excluding
motorcycles.
VILLAGE REALTY
Contact: Sharon Devine
(760) 578-8428
FREE REPORT for consumers over 50: "It's
not what you sell it for; but what you get to
keep that counts."
WADDELL & REED FINANCIAL SERVICES
Contact: Bill Bryan
(760) 200-1688
Free consultation & $125 credit toward all
financial planning fees.
WACKY WICKER
Contact: Javed B. Haghani
(760) 346-4664
5% additional anytime.
WHEELER’S
Contact: Bob Marra
(760) 771-1155
20% off all Wheeler's publications including
Wheeler's Desert Letter for first time
customers.
WORLD SAVINGS REAL ESTATE LOAN
DIVISION
Contact: Eric R. Alvarez
(760) 346-3881
Free loan analysis.