Hotel Advertising Guidelines

Hotel 

Advertising 

Guidelines 

FOR HILTON HOTELS USAGE 

Updated August 2010

Hotel Advertising Guidelines – Hilton 

Contents 

Contents 

Introduction 

1 Templates 

1.1 Template Overview 6 

1.2 Template 1: Vertical Image Layout 7-12 

1.3 Template 2: Landscape Image Layout 13-18 

1.4 Template 3: Double Image Layout 19-24 

2 Electronic Advertising 26-30 

3 Advertising Toolkit 

3.1 Color Palette 33-34 

3.2 Photography 35-37 

3.3 Tone of Voice 38 

3.4 Fonts 39 

3.5 Hotel Logo 40 

3.6 Use of Third Party Logos 41 

3.7 Multi-Property Ads 42 

4 Media Channels 

4.1 Summary of Media Type/Purpose 44 

4.2 Examples 45-49 

5 Quick Reference 51 

6 Ordering 53 

7 Contacts and Information 55 

2 

2


Introduction 

Introduction 

Hotel Advertising 

Guidelines 

The Hilton brand has begun work on the development of a new visual identity 

to be complete in early 2011. With the new visual identity, we will introduce 

new brand identity guidelines and advertising guidelines. In the meantime, 

until new visual identity elements are available for use in early 2011, we will 

start to phase out existing “Travel Should Take You Places” messaging and 

the related “A to B” design elements from hotel advertising. As such, we are 

providing you with alternative advertising guidelines and templates for use 

throughout the remainder of 2010 and until the launch of the new visual identity. 

It is important to note that these are guidelines for hotel advertising to 

promote your hotel, not for hotel collateral. 

Please ensure use of these updated advertising guidelines when creating new 

advertising for your hotel. Refer to Section 6 for information on how to order 

your ads. 

For questions about these guidelines or to begin the advertising order process, 

please contact your Regional Tools & Resources Manager. Their contact 

information is provided below: 

Americas: 

Elisabeth Yarbrough 

T: + 1 703 883 5229 

E: elisabeth.yarbrough@hilton.com 

Asia Pacific: 

Fiona Chung 

T: + 65 6833 9718 

E: fiona.chung@hilton.com 

3 

Europe: 

Chris Timbs 

T: + 44 (0) 207 856 8071 

E: chris.timbs@hilton.com 

Middle East and Africa: 

Enrico Zacher 

T: + 971 (0) 4 391 5365 

E: enrico.zacher@hilton.com 

3


Introduction 

Introduction 

How the 

Guidelines Work 

These guidelines have been designed to simplify the advertising development 

process for hotels, providing consistency across all hotel advertising with 

enough variety in templates, colors and imagery to make it your own. All with the 

assurance that you are creating advertising which meets Hilton brand guidelines. 

There are three base template designs to select from. Pre-approved imagery 

has been provided, which covers common types of advertising needs such as 

business, leisure, holidays, groups/meetings and new openings. Hotels may 

also select to use their own hotel imagery or other types of imagery; however, 

any photography outside the image bank provided in the guidelines will simply 

need approval by your Regional Tools & Resources Manager. 

A simple system has been established through which Regional Tools & Resources 

Managers will work with Hotels to facilitate the ad ordering process. This process 

is outlined in Section 6 of the guidelines. 

4 

4

1 

Templates

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© Hilton Worldwide 2010. 




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Template Overview 

1.1 

Template 

Overview 

Template 1: 

Vertical Image Layout 

Full Page 

Template 2: 

Horizontal Image Layout 

Full Page 

Template 3: 

Double Image Layout 

Full Page 

These are the three main template 

options available: 

Template 1: Vertical image layout 

Template 2: Horizontal image layout 

Template 3: Double image layout 

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The following sections will 

describe each template in detail. 

Technical specs for building the 

ads are held by your Regional Tools 

& Resources Managers. There 

are various options for imagery 

depending on the purpose of 

your ad, and size variations for 

each template. 

From £XX per person 

To book call XXXXXXXXX or visit hilton.com/XXX 


XX Sit Amet, Con Minimim XXXX XXX 

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vel eum iruire dolor in endrerit, voluptate velit est. Sit amet, consectetuer adipiscing elit, sed diam nummi. 

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Each template option is available 

in the following standard sizes: 

Half Page 

Tall Column 

Poster 

• Full Page 

• Half Page 

• Tall Column 

• Poster 

We have provided three typical 

ad size formats, plus a standard 

poster size; however, ad sizes 

will be adjusted to match the 

specs that you provide as required 

by the publication/media channel. 


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reprnderit in voluptate nonumi. Mimimum venimi ex 

ea con dolor nisi ut aliquip. Consquat Duis autem vel 

eum iruire dolor in endrerit. 


To book call XXXXXXXXX or 

visit hilton.com/XXX 


XX Sit Amet, Con Minimim 

XXXX XXX 


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6 



6


Template 1: Layout 

1.2 

Template 1: 

Vertical Image 

Layout 

When building an ad with this 

template it is important to follow 

a layout that is closest to the 

ad space booked. The following 

formats are available: 

• Full Page 

• Half Page 


• Poster 

When booking ad space please 

ensure that enough space is 

booked for the required impact 

and content – for example, a full 

page ad will have the most impact 

and allow for the most content. 

Half page and tall column sizes 

are not suitable for large 

amounts of copy. 

Template 1: 

Vertical Image Layout 

This template is used when a single image 

is desired that can be successfully cropped 

into the vertical image format. The image 

space is portrait, and therefore portrait 

images work best. 

NOTE: 

These are typical ad sizes but 

the size will be adjusted to 

match the specs that you 

provided as required by the 

publication/media channel. 

7 

7


Template 1: Full Page Format Diagrams 

1.2 

Template 1: 


Layout 

Full Page 

Format Diagram 

This is an example using 

a 8.5”x 11” format 

Margin must be 

0.5” on all sides on 

Letter format ads. 

HHonors logo top right. Logo must be 1.3” wide 

on Letter format ads. The flat version of the logo 

should be used, in either black or white (white for 

dark backgrounds, black for light backgrounds). 

8 

This template is used when a 

single image is desired that can 

be successfully cropped into the 

vertical image area (portrait 

image recommended). 

NOTE: 

When selecting font size for title, 

body copy, price point and call 

to action please ensure that it is 

legible, and follows as close 

a balance to the example here 

as possible. The amount of copy 

you have will determine this. 

When you have a small amount 

of copy, larger sizes will be more 

appropriate, and when you have a 

large amount of copy, smaller will 

be more appropriate (8pt is the 

smallest size permitted for these 

sections). However, copy should 

purposely be kept as succinct as 

possible. Smaller copy must be 

used for property address and details, 

and terms and conditions. See labels 

to the right for guidance on this. 

Image area 

always uses 1/3 

of the ad. 

Flat color background 

always uses 2/3 of the 

page and can be in any 

color from the palette 

(try to be sympathetic 

to the colors of the 

image when selecting). 

Body copy must be 

set in Univers 45 Light, 

Sentence Case. 

Univers Regular or Italics 

can be used on key 

words for emphasis. 

Price point (if required) 

must be set in 

Univers 45 Light, 

larger in size than 

body copy and in 


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1/3 2/3 

Property address & contact details sit bottom left. 

Hotel name must be set in Univers 65 Bold 8pt, and address 

must be set in Univers 45 Light 8pt in Sentence Case. 

Multiple property details can also sit here when required. 

If there are more than 3 properties featured in the ad, 

then only the hotel names sit here (without addresses or 

contact details). Font size should be increased for multiproperty 

ads - refer to section 3.7 for guidance. 

Property logo sits 

bottom right. 

The Cartouche must 

be 0.4” wide for 


Multi-property ads 

should use the 

Master Brand Logo 

- refer to section 3.7 

for guidance. 

Title must be set in 

Univers 45 Light, using 

Title Case. It should be 

the largest sized copy on 

the ad. 

Copy area. 

If the HHonors logo is not being used then the 

copy area can be extended to the top margin. 

Copy can be in any color from the palette 

– ensure that the color selected is legible off 

the background color, and is sympathetic to 

the colors of the image used. 

Call to action should be set 

in Univers 65 Bold at the 

same size as body copy. 

If a price point is not 

present, the CTA should 

follow the style of the price 

point copy, shown above 

(larger in size and set in 

Univers 45 Light). 

Terms and Conditions and 

‘© Hilton Worldwide 2010’ sit 

on the bottom margin. Even if 

the ad does not require Ts&Cs 

it must always include the 

copyright line. The property 

logo and address position (and 

therefore the base of the copy 

area) must move up or down 

according to the amount of 

space required for the Ts&Cs. 

These must always appear 

in black or white – select 

accordingly for best legibility 

off background color (white for 

dark backgrounds, black for light 

backgrounds). Use Univers 45 

Light 6pt and Sentence Case. 

8


Template 1: Half Page Format Diagrams 

1.2 

Template 1: 


Layout 

Half Page 



a 8.5”x 5.5” format 








Margin must be 0.4” 

on all sides on Half 


HHonors logo top right. Logo must be 1.2” 

wide on Half Letter format ads. The flat 

version of the logo should be used, in either 

black or white (white for dark backgrounds, 

black for light backgrounds). 

9 





images recommended). 

NOTE: 
























the ad. 

Body copy must be set in 

Univers 45 Light, Sentence Case. 

Univers Regular or Italics can be 

used on key words for emphasis. 



Univers 45 Light, 

larger in size than 

body copy and in 











Image area 


of the ad. 

Lorem 

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ea com dolor in reprehenderit in voluptate nonumi. Mimimum veniami ex ea con dolor 

nisi ut aliquip. Consequat Duis autem vel eum iruire dolor in endrerit. 





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iruire dolor in endrerit, voluptate velit est. Sit amet, consectetuer adipiscing elit, sed diam nonummi. Lorem ipsum dolor sit amet. 

Con minimim venami quis nostrud laboris nisi ut aliquip ex ea com dolor in reprehenderit in voluptate. © Hilton Worldwide 2010. 

1/3 2/3 

Property address & contact 

details sit bottom left. 

Hotel name must be set in 

Univers 65 Bold 8pt, and 

address must be set in 

Univers 45 Light 8pt in 


Multiple property details can 

also sit here when required. 

If there are more than 3 

properties featured in the ad, 

then only the hotel names sit 

here (without addresses or 

contact details). Font size 

should be increased for 

multi-property ads - refer to 

section 3.7 for guidance. 


bottom right. The 

Cartouche must be 

0.35” wide for Half 






for guidance. 

Copy area. 

























9


Template 1: Tall Column Format Diagrams 

1.2 

Template 1: 


Layout 

Tall Column 


This is an example 

using a 4”x 9” format 

Margin must be 0.3” on 

all sides on 4”x 9”ads. 








10 






NOTE: 
























the ad. 

Body copy must be set 

in Univers 45 Light, 







Univers 45 Light, larger 

in size than body copy 

and in Sentence Case. 




























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nisi ut aliquip. Consequat Duis autem 

vel eum iruire dolor in endrerit. 




1/3 2/3 

Image area 

always uses 

1/3 of the ad. 



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ea com dolor in reprehenderit in voluptate. 


HHonors logo sits centered 

above the Ts&Cs. Logo must be 

1.1” wide on 4”x 9” ads. The 

flat version of the logo should 

be used, in either black or white 

(white for dark backgrounds, 


Copy area. 







Property logo sits centered above the 

property address. The Cartouche must 

be 0.35” wide for 4”x 9” ads. 

Multi-property ads should use the 

Master Brand Logo - refer to section 

3.7 for guidance. 

Property address & contact details 

sit centered above the property logo. 


Univers 65 Bold 8pt, and address 

must be set in Univers 45 Light 

8pt in Sentence Case. 

Multiple property details can also 

sit here when required. If there are 

more than 3 properties featured in 

the ad, then only the hotel names 

sit here (without addresses or 

contact details). Font size should 

be increased for multi-property ads 

- refer to section 3.7 for guidance. 

10

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ut aliquip. Consequat Duis autem vel eum iruire dolor in endrerit, voluptate velit est. Sit amet, consectetuer adipiscing elit, sed diam nonummi. Euismod tincidunt ut laroeet dolore magna aliquam erat voluptat. 

Lorem ipsum dolor sit amet. Con minimim venami quis nostrud laboris nisi ut aliquip ex ea com dolor in reprehenderit in voluptate. © Hilton Worldwide 2010. 


Template 1: Poster Format Diagrams 

1.2 

Template 1: 


Layout 

Poster Format 

Diagram 




1” on all sides on 

Poster format ads. 


on Poster format ads. The flat version of the logo 



Image area 


of the ad. 

11 






NOTE: 



























Body copy must be 

set in Univers 45 Light, 










Lorem 

Ipsum Dolor 

1/3 2/3 


Hotel name must be set in Univers 65 Bold 16pt, and address 

must be set in Univers 45 Light 16pt in Sentence Case. 



then only the hotel names sit here (without addresses 

or contact details). Font size should be increased for 

multi-property ads - refer to section 3.7 for guidance. 












bottom right. 








for guidance. 




the largest sized copy 

on the ad. 

Copy area. 





the background color, and is sympathetic 

to the colors of the image used. 



























Light 8pt and Sentence Case on 


11


Template 1: Full Page Format Applications 

1.2 Template 1: 


Layout 

Full Page Format 

Application 

Hilton Meetings Ad 

Lorem 

Ipsum Dolor 

F&B / Holiday 

Image Options 

1. 2. 3. 4. 

Use this as an example of how an ad 

should look when using Template 1 on 

a Full page format. Image examples 

for several categories are provided. 

The crops provided on these images 

are recommended when using 

Template 1. Simply insert into the 

image area and select appropriate 

colors for background and copy 

that complement the image. 

Colors must be from approved color 

palette (page 33). See the guide 

below to select appropriate images. 



nonumi. Mimimm venimi ex ea con dolor nisi ut aliquip. Consequat 






5. 6. 

7. 8. 

(Please note these are pre-approved samples. Other 

images may be used, but will need approval. If you have 

suitable property images you may wish to use them). 








12 

1. Mother’s Day 

2. Father’s Day 

3. Easter 

4. Christmas 

5. Valentine’s day 

6. Ramadan 

7. Chinese New Year/New Year 

8. F&B 

9. Business Travel/Meeting 

10. Extend Business Trip to 

Leisure Weekend 

11. Vacation 

12. Weekend Getaway 

13. Wedding 

14. Reunion 

15. Conference 

16. Hilton Meetings 

17. New Hotel Opening 


(or your property image) 

Business Travel 

Image Options 

Leisure 

Image Options 

Special Event 

Image Options 

Meetings & 

Conventions 

Image Options 

Opening 

Announcement Image 

Options (Please use 

imagery of the new 

property when available) 

9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 

12




Landscape 

Image Layout 




ads are held by your Regional 

Tools & Resources Managers. 

There are various options for 

imagery depending on the purpose 

of your ad, and size variations for 


• Full Page 

• Half Page 


• Poster 







Half Page and Tall Column sizes 

are not suitable for large amounts 

of copy. 

Template 2: 

Landscape Image Layout 

This template is used when a single landscape 

image is required. The template allows for 

either the copy or the image to have main 

focus by use of a flexible image area height. 

NOTE: 

These are typical ad sizes but the 

size will be adjusted to match the 

specs that you provide as required 

by the publication/media channel. 

13 

13


Landscape 

Image Layout 

Full Page 


14 


single landscape image is required. 

The template allows for either 

the copy or the image to have 

main focus. When more copy is 

required, use the smaller image 

area height, and when less copy 

is required use the larger image 

area height. If copy and image are 

of equal importance, use the 1/2 ad 

height image area. 

NOTE: 






















Image area height 

must be 1/3, 1/2, or 

2/3 from the top of 

the ad. The larger 

the image area, the 

smaller the copy area 

becomes. 





on the ad. 



Univers Regular or Italics can be used 

on key words for emphasis. 
















area can be in any 






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vel eum iruire dolor in endrerit, voluptate velit est. Sit amet, consectetuer adipiscing elit, sed diam nonummi. 













Hotel name must be set in Univers 65 Bold 8pt, 

and address must be set in Univers 45 Light 8pt 

in Sentence Case. 

Multiple property details can also sit here 

when required. If there are more than 3 properties 

featured in the ad, then only the hotel names sit 

here (without addresses or contact details). Font 

size should be increased for multi-property ads 



Template 2: Full Page Format Diagrams 


on Letter format ads. The flat version of the logo 




bottom right. 








for guidance. 

Copy area. 

























14


Landscape 

Image Layout 

Half Page 















Template 2: Half Page Format Diagrams 

HHonors logo top right. Logo must be 1.2” wide on 

Half Letter format ads. The flat version of the logo 



15 

This template is used when a single 

landscape image is required. It is 

not suitable for copy heavy ads, 

and the image height is not 

adjustable (it is always 1/3 from 

the top of the ad). 

NOTE: 










appropriate, and when you have 

a large amount of copy, smaller 

will be more appropriate (8pt is the 





used for property address and 

details, and terms and conditions. 

See labels to the right for 

guidance on this. 





the ad. 





























Property address & contact details sit 

bottom left. Hotel name must be set in 

Univers 65 Bold 8pt, and address must 

be set in Univers 45 Light 8pt in 


Multiple property details can also sit here 

when required. If there are more than 3 

properties featured in the ad, then only the 

hotel names sit here (without addresses 

or contact details). Font size should be 

increased for multi-property ads - refer to 



bottom right. 

The Cartouche 

must be 0.35” 

wide for Half 






for guidance. 


must be 1/3 from the 

top of the ad. No other 

height variations are 

permitted on half Letter 

format ads. 

Copy area. 

If the HHonors logo is not 

being used then the copy 

area can be extended to the 

top margin. Copy can be in 

any color from the palette – 

ensure that the color selected 

is legible off the background 

color, and is sympathetic to 




















15


Landscape 

Image Layout 

Tall Column 


16 










of equal importance, use the 1/2 

ad height image area. 

NOTE: 























Image area height must 

be 1/3, 1/2, or 2/3 from 

the top of the ad. 

The larger the image 

area, the smaller the 

copy area becomes. 





on the ad. 




























Lorem ipsum dolor sit amet. Con minimim venami 


reprehenderit in voluptate nonumi. Mimimum veniami ex ea 

con dolor nisi ut aliquip. Consequat Duis autem vel eum iruire 

dolor in endrerit. 






XXXX XXX 









address must be set in Univers 

45 Light 8pt in Sentence Case. 


also sit here when required. If 

there are more than 3 properties 

featured in the ad, then only the 

hotel names sit here (without 

addresses or contact details). 

Font size should be increased 

for multi-property ads - refer to 



on 4”x 9” ads. The flat version of the logo should 

be used, in either black or white (white for dark 

backgrounds, black for light backgrounds). 


bottom center. 

The Cartouche 

must be 0.35” wide 

for 4”x 9” ads. 





for guidance. 


Template 2: Tall Column Format Diagrams 

Copy area. 





any color from the palette 

– ensure that the color 

selected is legible off the 

background color, and is 

sympathetic to the colors 

of the image used. 



















16




Template 2: Poster Format Diagrams 

1.3 

Template 2: 

Landscape 

Image Layout 

Poster Format 

Diagram 


a 19”x 22” format 





on Poster format ads. The flat version of the logo 



17 










of equal importance, use the 1/2 

ad height image area. 

NOTE: 






















must be 1/3, 1/2, or 


the ad. The larger 

the image area, the 

smaller the copy 

area becomes. 





on the ad. 








































then only the hotel names sit here (without addresses 

or contact details). Font size should be increased for 

multi-property ads - refer to section 3.7 for guidance. 


bottom right. 








for guidance. 

Copy area. 


























17



1.3 

Template 2: 

Landscape 

Image Layout 


Application 

Wedding Example 

F&B / Holiday 

Image Options 

1. 

2. 


should look when using Template 2 on 

a Full page format. Image examples 

for several categories are provided. 

The crops provided on these images 

are recommended when using 

Template 2: Simply insert these into 

the image area and select appropriate 

colors, for background and copy that 

complement the image. Colors must 

be from approved color palette 

(page 33). See the guide below to 

select appropriate images. 








3. 

5. 

4. 

6. 

7. 8. 

(Please note these are pre-approved samples. Other 

images may be used, but will need approval. If you have 

suitable property images you may wish to use these). 






18 



3. Easter 

4. Christmas 


6. Ramadan 


8. F&B 




11. Vacation 


13. Wedding 

14. Reunion 

15. Conference 




(or your property image) 


Image Options 

9. 

10. 

Leisure 

Image Options 

11. 

12. 

Special Event 

Image Options 

13. 

14. 

Meetings & 

Conventions 

Image Options 

15. 

16. 

Opening Announcement 

Image Options (Please 

use imagery of the new 


17. 

18. 

18



1.4 

Template 3: 

Double Image 

Layout 




ads are held by your Regional 

Tools & Resources Managers. 

There are various options for 

imagery depending on the 

purpose of your ad, and size 

variations for each template. 

• Full Page 

• Half Page 


• Poster 







Half Page and Tall Column sizes 

are not suitable for large 

amounts of copy. 

Template 3: 

Double Image Layout 

This template is used when two images 

are desired. In this template, the image on 

the left is fixed as the Hilton Cartouche in 

either gold or silver, and the image on the 

right is flexible.This template is perfect 

for using a property shot along side the 

fixed Cartouche. 

NOTE: 

These are typical ad sizes but 

the size will be adjusted to 

match the specs that you 

provided as required by the 

publication/media channel. 

19 

19


Template 3: Double Full Page Format Diagrams 

1.4 

Template 3: 

Double Image 

Layout 


Diagram 



Image 1 area width is 

1/3 of the width of the 

ad. Either the silver or 

gold Cartouche image 

must be used here. 



ad. Your selected image 


1/3 2/3 


wide on Letter format ads. The flat version 

of the logo should be used, in either black 

or white (white for dark backgrounds, black 

for light backgrounds). 

20 

This template is used when two 

images are desired. In this template, 

the image on the left is fixed as the 

Hilton Cartouche in either gold or 

silver, and the image on the right is 

flexible. TWO IMAGES IS THE 

MAXIMUM NUMBER OF IMAGES 

ALLOWED AND THE SILVER OR 

GOLD CARTOUCHE IMAGES ARE 

THE ONLY IMAGES ALLOWED IN 

THE LEFT IMAGE SPACE. 

NOTE: 

When selecting title, body copy, 

price point and call to action font 

size, please ensure that it is legible, 

and follows as close a balance 

to the example here as possible. 

The amount of copy you have, will 

determine this. When you have a 

small amount of copy, larger sizes 

will be more appropriate, and when 

you have a large amount of copy, 

smaller will be more appropriate 

(8pt is the smallest size permitted for 

these sections). However, copy 

should purposely be kept as succinct 

as possible. Smaller copy must be 




Image area height for 

both images must be 


the ad. 





on the ad. 









































Multiple property details can also sit here when 

required. If there are more than 3 properties 






bottom right. 

The Cartouche 

must be 0.4” wide 

for Letter format ads. 




- refer to section 

3.7 for guidance. 




A white line runs along the bottom 

of the image area and also along the 

seam where image 1 and 2 meet. 

The width of the line should be 

based on the letter ‘L’ from the 

Hilton logo. 

Copy area. 

























20


Template 3: Double Half Page Format Diagrams 

1.4 

Template 3: 

Double Image 

Layout 

Half Page Format 

Diagram 




both images must be 1/3 

from the top of the ad. 

Image 1 area width is 1/3 

of the width of the ad. 

Either the silver or gold 

Cartouche image must be 

used here. 











HHonors logo top right. Logo 

must be 1.2” wide on Half 

Letter format ads. The flat 

version of the logo should be 

used, in either black or white 

(white for dark backgrounds, 






21 












NOTE: 























the ad. 



















1/3 2/3 A white line runs along the bottom 





Hilton logo. 

Loren Ipsum Dolor 













Univers 65 Bold 8pt, and address 

must be set in Univers 45 Light 

8pt in Sentence Case. 

Multiple property details can also 

sit here when required. If there 

are more than 3 properties 








bottom right. 


be 0.35” wide for Half 






for guidance. 

Copy area. 




























21


Template 3: Double Tall Column Format Diagrams 

1.4 

Template 3: 

Double Image 

Layout 

Tall Column 






1/3 2/3 


on 4”x 9” ads. The flat version of the logo should 

be used, in either black or white (white for dark 

backgrounds, black for light backgrounds). 

22 












NOTE: 



























the ad. 





on the ad. 


























Lorem ipsum dolor sit amet. Con minimim venami 


reprehenderit in voluptate nonumi. Mimimum veniami ex ea 

con dolor nisi ut aliquip. Consequat Duis autem vel eum iruire 

dolor in endrerit. 






XXXX XXX 









address must be set in 

Univers 45 Light 8pt in 



also sit here when required. If 

there are more than 3 properties 








bottom center. 



4”x 9” ads. 





for guidance. 






Hilton logo. 

Copy area. 
































22




Template 3: Double Poster Format Diagrams 

1.4 

Template 3: 

Double Image 

Layout 

Poster Format 

Diagram 


a 19”x 22” format 











wide on Poster format ads. The flat version 

of the logo should be used, in either black or 

white (white for dark backgrounds, black for 

light backgrounds). 

23 












NOTE: 






















the ad. 





on the ad. 






































Multiple property details can also sit here when 

required. If there are more than 3 properties 






bottom right. 








for guidance. 









Hilton logo. 

Copy area. 


























23



1.4 

Template 3: 

Double Image 

Layout 


Application 

New Hotel Opening Example 

F&B / Holiday 

Image Options 

1. 

2. 


should look when using Template 3 

on a Full Page Format. Image 

examples for several categories are 

provided. The crops provided on 

these images are recommended 

when using Template 3. Simply insert 

these into the image area and select 

appropriate colors, for background 

and copy that complement the image. 

Colors must be from approved color 

palette (page 33). See the guide 

below to select appropriate images. 








3. 

5. 

4. 

6. 

7. 8. 

(Please note these are pre-approved samples. 

Other images may be used, but will need approval. 

If you have suitable property images you may wish 

to use these). 






24 



3. Easter 

4. Christmas 


6. Ramadan 


8. F&B 




11. Vacation 


13. Wedding 

14. Reunion 

15. Conference (your conference room 

property image to be placed in image 2 area) 




(or your property images) 


Image Options 

9. 

10. 

Leisure 

Image Options 

11. 

12. 

Special Event 

Image Options 

13. 

14. 

Meetings & 

Conventions 

Image Options 

15. 

16. 

Opening Announcement 

Image Options (Please 

use imagery of the new 


17. 

18. 

24

2 

Electronic 

Advertising


Electronic Advertising: Application Property Banners Format 

Electronic 


Applications: 

Property Banners 

2 

General Guidelines: 

• Because Property Banners have limited 

digital unit space and accessibility, 

they must incorporate an enticing 

Call to Action for all offer types. 

• Use the established template. 

• Property Banners are a static graphic 

– no animation, no HTML text. 

• Can be used for all offer types. 

Usage: 

Property Banners are promotional 

buttons that live on existing property 

pages and drive consumers to the 

corresponding Landing Page. 

Hilton Property Page 

Typical Dimensions: 

• Maximum character space 

for Call to Action is 25 

• Dimensions – 145px X 145px 

• File Size – under 11k 

Property Banner 

26 

26


Electronic Advertising: Application Property Banners Format 

2 

Electronic 


Applications: 

Property Banners 

Sample of Property Banner and 

click through to booking page. 

Hilton Property Page 

Booking Page 

This page illustrates the click 

through progression. All Property 

Banners link to a booking page 

which provides information about 

the offer and an opportunity 

to book. 

Property Banner 

Use of existing Hilton Property 

Banners is preferred. 

See sampling of available 

Property Banners and click here 

to go to the Property Banner 

Library in OnQ where you can 

download current, pre-designed 

Property Banners and links to 

the corresponding booking 

pages within hilton.com 

Sample Property Banners 

2 

27 

27


Electronic Advertising: Application Landing Pages Format 

2 

Electronic 


Application: 

Landing Pages 

General Guidelines: 

The content for a Landing Page should 

provide the consumer with quick and 

compelling information about the offering. 

It consists of two primary elements: 

1. The Masthead that sits above the main 

Informational Section 

2. The Information Section referred to as 

the “Landing Page” 

• The Masthead always communicates 

the offering in the Brand Campaign. 

The Landing Page’s primary 

communication is the Offer/Package/ 

Product, etc. which drives to booking page. 

• The Landing Page Complements 

the Brand Campaign but relies on 

photography and a strong Call to Action 

link to booking. 

Usage: 

The Landing Page is a promotional 

web page where a consumer learns 

more about a new or existing Hilton 

offers. It is usually linked from 

a Homepage Banner on Hilton.com 

or a web banner. 

Typical Dimensions: 

• Dimensions – 730px X 560px 

minimum. 

• File Size – 100k maximum 

Landing Page linked 

from Homepage Banner 

on Hilton.com 

To access this design and 

alternatives, and to start building 

your landing page, click here. 

28 

28


Electronic Advertising: Application Web Banners 

2 

Electronic 


Application: 

Web Banners 

(460x60) 

Banner Image 

A rounded corner mask that contains 

the image. 

NOTE: 

Rounded corner is used on banners for an 

added visual element. On small space ads 

shown here, there must be at least 5px 

clearance between top of image and top of 

background. If you cannot comfortably have 

space at the top, bleed the image to the top 

eliminating the rounded corners. 

Image: 130px X 55px 

(Image displayed here should match up 

with what is used on the corresponding 

landing page. Use imagery that works well 

with the neutral background colors.) 

Usage: Third Party Web Banners 

in a small space. 

Keyframe 1 

NOTE: 

Breuer typeface is to be used for 

web applications only. 

Other sizes are also available: 

300 x 250, 728 x 90 and 160 x 600. 

Keyframe 2 

For more information and for 

assistance with Third Party Web 

Banners, contact your Regional 

E-Commerce Manager or your 

Regional Tools & Resources Manager. 

Keyframe 3 

Banner Copy 

A concise offer headline 

using Breuer Text Regular, 

and Breuer Headline for 

emphasis of key parts of 

the headline. 

Headline: 

16pt, 16pt leading 

(Variable due to content 

and space.) 

CTA Copy 

A concise Call to Action phrase sometimes 

accompanied by a button with a Click Action. 

CTA: 11.5pt, 13pt leading 

Button: Squared Corner, 15px height, 

width is variable, PMS 7546 

Button Text: Gotham Bold, 9.5pt 

29 

29


Electronic Advertising: Application Web Banners 

2 

Electronic 


Application: 

Web Banners 

(120x600) 

Banner Copy 

A concise offer headline 

using Breuer Text Regular, 

and Breuer Headline for 

emphasis of key parts of 

the headline 

Keyframe 1 Keyframe 2 Keyframe 3 

Background 

Neutral Background 

with Overlay 

Usage: Third Party Web Banners 

in a large space. 

Headline: 16pt, 16pt leading 

(Variable due to content 

and space.) 

NOTE: 

Breuer typeface is to be used for 

web applications only. 

Other sizes are also available: 

300 x 250, 728 x 90 and 160 x 600. 

For more information and for 

assistance with Third Party Web 

Banners, contact your Regional 

E-Commerce Manager or your 


Banner Image 

A rounded corner mask that 

contains the image. 

NOTE: 

Rounded corner is used on 

banners for an added visual 

element. There must be at 

least 5px clearance between 

right of image and right 

of background.) 

CTA Copy 

A concise Call to Action 

phrase usually followed 

by a Button 

CTA: 11.5pt, 13pt leading 

Button: Squared Corner, 

15px height, width is 

variable,PMS 7546 

Button Text: Gotham Bold, 

9.5pt 

Image: 148px X 175px 

(Image displayed here should 

match up with what is used 

on the corresponding landing 

page. Use imagery that 

works well with the neutral 

background colors.) 

30 

30

3 


Toolkit


Key Advertising Elements 

3 

The Key 


Elements 

All templates are made up of the following elements: 

Background Color 

Photography 

Headline 

Subhead (optional) 

Body Copy 

Call to Action 

Legal/Specifics 

Copyright Statement 

Terms and Conditions 

Property Logo 

HHonors Logo 

32 

32

Color Palette 

3.1 

100% 75% 50% 25% 

A new neutral color palette provides 

an updated look and allows imagery 

to be the primary focus. 

PMS 2736 (HILTON BLUE) 

C100, M85, Y0, K0 

R14, G35, B139 


Color Palette 

Background colors and copy colors 

chosen from the color palette should 

complement the photography. 

NOTE: 

Do not use Hilton Blue (PMS 2736) 

as background colors in ads. 

It is important that when selecting 

copy color, it is clear and contrasting 

to the background color. 

Tints are used to create a more 

concise palette, whereby a dark 

color can become medium to light. 

Additional tints are also permitted, 

if required. 

PMS 7463 

C100, M62, Y12, K62 

R0, G49, B80 

PMS 646 

C65, M30, Y0, K11 

R78, G138, B190 

PMS 7547 

C35, M4, Y0, K94 

R23, G36, B45 

PMS 405 

C0, M10, Y33, K72 

R105, G94, B74 

PMS 5185 

C80, M100, Y85, K25 

R76, G36, B50 

PMS 4625 

C0, M60, Y100, K79 

R88, G39, B0 

PMS 1805 

C0, M91, Y100, K23 

R191, G49, B26 

PMS 617 

C0, M2, Y48, K17 

R220, G206, B135 

PMS 5777 

C10, M0, Y49, K28 

R176, G181, B121 

33 

BLACK 

K100 

WHITE 

33


Color Selection 

3.1 

Color Selection 

It is important that when selecting 

copy color, it is clear and contrasting 

to the background color. In the 

examples to the right you will see 

that the wrong combination can 

result in illegible copy. Light colors 

(or tints) show up well on dark 

backgrounds and vice versa. 

Lorem 

Ipsum Dolor 

Lorem 

Ipsum Dolor 

Lorem 

Ipsum Dolor 

Lorem 

Ipsum Dolor 

It is also important to select colors 

which sit well together and 

complement the photography used. 

Overuse of color in the copy can 

result in a less sophisticated look. 

Lorem 

Ipsum Dolor 

Lorem 

Ipsum Dolor 

Lorem 

Ipsum Dolor 

Lorem 

Ipsum Dolor 

Please note that we do not 

recommend the use of PMS 2736 

(Hilton Blue) as a background color. 

This is a very saturated color and 

can distract from the image. 

Neutral tones are appropriate for 

background colors. 

Lorem 

Ipsum Dolor 

Lorem 

Ipsum Dolor 





















34 











34


Photography 

3.2 

Photography 

Featured photography will be 

sophisticated, modern and stylish. 

The provided examples are reflective 

of the photography style to be used 

in Hilton communications. 

Please ensure you adhere to the 

photography guidelines, contained 

in the Brand Identity Guidelines. 

Lifestyle 

Destination 

NOTE: 

Additional images can be 

sourced to meet specific needs. 

Photography in image bank is 

subject to change. 

Property 

F&B 

35 

35

3.2 

Sample 

Image Library 

This is a summary of some of the 

general images you might require 

for ad building. Most of these 

images are not hotel specific, so 

can be used as required. Hotel 

specific imagery (property images) 

can also be used if needed but 

must be approved by your 

Regional Tools & Resources 

Manager. Please refer to the 

individual templates for direction 

on which images work best for 


NOTE: 

Stock imagery is pre-approved. 

Use of other images is permitted 

but will simply require approval and 

additional images can be sourced to 

meet specific needs. Photography 

in image bank is subject to change. 


Leisure 

Special Events 

Meetings and Conventions 

Holidays 


Sample Image Library 

F&B 

Openings and Renovations 

Where possible, property shots should be used for this category – the following are for more general use, or if property shots are not available. 

36 

Your Hotel 

Image 

36


Use of Photography 

3.2 

Use of 

Photography 

Choosing images. 

Example: 

Select the version which best 

complements the colors of the 

main image. 

Main image was selected first 

When using Template 3 it is 

important to consider the relationship 

between the main image and the 

fixed Cartouche image. This is our 

recommended process: 

1. Select the main image first. 

Ensure that the main image 

fits with the following criteria: 

a. The quality of the image is 

high enough resolution 

to print at the desired 

advert size. 

b. The content fits with the 

selection criteria on the 

previous page. 

c. The image supports and 

enhances the key 

message of the advert. 

2. Select the Cartouche image. 

Both gold and silver versions 

are available. Select the version 

which best complements the 

colors of the main image. 













37 

37

3.3 

Tone of voice 

When writing copy for ads please 

follow these general guidelines 

for tone. 

Examples: 

How We Speak 


Tone of voice 

The way we write copy communicates a certain brand personality. This is a key part of the brand identity 

and therefore it’s very important that the tone of voice can be clearly defined and applied throughout all 

brand communication. 

Too Formal 

Approachable 

Requirements 

Needs 

It has come to We’ve 

our attention noticed 

We will 

Exciting 

menus 

We’ll 

Delicious 

food 

Tone of Voice Tips 

Avoid using a ‘legal’ or ‘too formal’ tone – ensure your writing is straight forward, approachable and informative. 

Keep it simple and be concise – ensure the single most important thing is communicated. 

Do not over claim, try to avoid words like fantastic, incredible, amazing etc, unless truly applicable. 

Take 

advantage of 

Ideally 

located for... 

Exquisite 

facilities 

Enjoy 

A great 

location for... 

Best in class 

facilities 

38 

38


Fonts 

3.4 

Fonts 

Univers 

This is a sans serif typeface. 

a. It is particularly suited for 

large amounts of text as 

well as for charts 

and tables. 

b. Three weights are 

permitted: light, regular 

and bold. 

c. Univers Condensed may 

also be used in the 

following weights: light, 

regular and bold. 

d. Italics can be used 

for emphasis. 

e. Although the template 

diagrams specify using 

the non condensed 

versions of the typeface, 

condensed is permitted 

when an ad is particularly 

small or thin. 

39 

39

Hilton Logo Colors 


Hilton Logo 

PMS 2736 

100% Black 

3.5 

The Hotel Logo 

CMYK 

100,85,0,0 

RGB 

14,35,139 

CMYK 

0,0,0,100 

RGB 

0,0,0 

“Travel Should Take You Places” 

must not appear with the logo or in 

any new communication pieces. 

The Hotel logo can appear in 

either blue PMS 2736, black 

or white. The color should be 

based on the background color 

of the ad. White should be used 

on dark backgrounds and black 

or blue should be used on light 

backgrounds to ensure legibility. 

The clear space around the logo 

must always be at least the height 

of the ‘H’ from the word ‘Hilton‘. 

The Template Diagrams in Section 

1 give more specific guidance for 

the recommended clear space. 

Hotel Logo 

Old Hotel Logo Lock Up – DO NOT USE 

It is important that the logo 

never appears smaller than a size 

where the Cartouche is 0.3125”. 



Exclusion Zone 

Minimum Size 

Please refer to the Brand 

Guidelines for further logo 

usage instructions. 

0.3125” 

PMS 2736 

100% Black 

White 

CMYK 

100,85,0,0 

CMYK 

0,0,0,100 

CMYK 

0,0,0,0 

RGB 

14,35,139 

RGB 

0,0,0 

RGB 

255,255,255 

Note: If size causes ® to become 

illegible, the ® may be removed. 

40 

40







Third Party Logos 

3.6 

Use of Third 

Party Logos 

If you are working in 

collaboration with a third party for 

a promotion, including their logo 

is permitted, if required. Third 

party logos must always appear 

smaller than the Hilton logo and 

must not dominate the ad. 

Please follow the examples to 

the right for positioning guidance. 

Third party logos must sit below the call to action with a balance as close as possible to the 

example here. They should always be left aligned within the copy area and never interfere 

with the Hilton logo; always appearing smaller and less prominent. 

Lorem 

Ipsum Dolor 

If more than one third party logo is 

required, please place them in a row 

within the copy area (left aligned). 

Lorem 

Ipsum Dolor 


























41 

41





Multi-Property Ads 

3.7 

Multi-Property 

Ads 

When creating an ad for more 

than one property, please ensure 

that the guidelines on this page 

are followed. 

Do not follow the logo or 

property details sizes given in the 

templates when creating a 

multi-property ad. The Master 

Brand Logo must always be 

used and should be bigger to 

compensate for the lack of a 

hotel name in the logo. The 

property details should also be 

bigger to account for the lack of 

specific Hotel Logos. 

To determine the correct logo 

size for your ad, scale the 

Master Brand Logo until the 

Cartouche width is equal to the 

following sizes: 

Full Page Format: 0.5” 

Half Page Format: 0.45” 

Tall Column Format: 0.45” 

Poster Format: 1.2” 

















Guidance for ads featuring more 

than 3 properties 








Hotel Name 1 | Hotel Name 2 | Hotel Name 3 

Hotel Name 4 | Hotel Name 5 

42 

To determine the correct 

property details font size for your 

ad, please refer to the values 

below: 

Full Page Format: 9pt 

Half Page Format: 9pt 

Tall Column Format: 9pt 

Poster Format: 20pt 

Multiple property details sit here when required. If there 

are 3 or less hotels featured in the ad, then full name 

and contact details can be listed. See example to 

the right for when more than 3 hotels are featured. 

Please ensure that the font size is larger than that 

specified in the templates - see size guide in the 

column to the left. 

The Master Brand Logo should be 

used on all multi-property ads. To 

compensate for the lack of a hotel 

name in the logo, please ensure that 

it is larger than the sizes given for a 

Hotel Logo. Refer to the column on 

the left for guidance on this. 

If there are more than 3 properties featured 

in the ad, then only the hotel names sit 

here with a vertical line dividing each 

(no addresses or contact details). Please 

ensure that the font size is larger than that 

specified in the templates - see size guide 

in the column to the left. 

42

4 

Media Channels

4.1 

Summary of 

Media Type/ 

Purpose 

Here is a basic guide to the strengths of the various 

media you might be considering for your advertising. 


Summary of Media Type/Purpose 

MAGAZINE NEWSPAPER OUTDOOR ONLINE BANNERS DIRECT MAIL 

PROPERTY 

BEST FOR 

TARGETED 

LIFESTYLE 

MESSAGES BY 

PROPERTY 

BEST FOR 

LOCAL OFFERS 

AND RETAIL 

MESSAGES WITH 

URGENCY 

BEST FOR 

DIRECTIONAL 

SIGNAGE 

(MOTORWAY OR 

HIGHWAY EXIT) 

OR ON PROPERTY 

“NEW” OR 

“COMING SOON” 

MESSAGE 

TARGETED 

AWARENESS WITH 

ROI/BOOKING 

MESSAGE 

BEST FOR 

RETAIL OFFER 

TARGETED BY 

LIFESTYLE/ 

STAGE 

COMING SOON AND 

OPENING OFFERS 

REGION 

BEST FOR RAISING 

AWARENESS OF PROPERTIES 

WITHIN A REGION AND ALSO 

PROMOTING ‘GOB’ AREAS 

OUTSIDE OF THE REGION 

I.E. EGYPT FROM THE UK. 

TARGET PUBLICATIONS 

FOR TRAVEL, LIFESTYLE, 

NEWS, ETC, BASED 

ON MESSAGE 

BEST FOR 

REGIONAL RATE / 

OFFER MESSAGE 

THAT IS LOCAL OR 

TIMELY 

NOT 

RECOMMENDED 

BEST FOR GEOTARGETED 

CAMPAIGNS ON 

TRAVEL SITES AND 

PERFORMANCE 

NETWORKS 

BEST FOR 

REGION-WIDE 

TACTICAL 

OFFER SUCH 

AS HHONORS 

POINTS OFFER 

44 

44


Magazine 

4.2 

Magazine 

Full page size shown. 

NOTE: 

The right hand side ads are more 

ideal than the left hand side, not only 

due to better visibility, but so that a 

portion of your ad does not run into 

the crease. 

Publications often determine text 

safe areas and therefore margins may 

be increased to accommodate this. 

Lorem 

Ipsum Dolor 

Lorem ipsum dolor sit amet. Con mini mim vena mi quis nostrud 

laboris nisi ut aliquip ex ea com dolor in reprehnderit in voluptate 

nonumi. Miimm veniami ex ea con dolor nisi ut aliquip. Consequat 













45 

45




Terms and Conditions apply. Lor nisi ut aliquip. Consequat Duis Sit amet, consectetuer adipiscing elit, sed 

diam nonummi. Lorem ipsum dolor sit amet. Con minimim venami quis nostrud laboris nisi ut aliquip ex ea 

com dolor in reprehenderit in voluptate. © Hilton Worldwide 2010. 








Newspaper 

4.2 

Newspaper 

Full Page Example 

Half Page Example 

Sample sizes shown. 

• Full Page 

• Half Page 

• Quarter Page 

• Small Ad 






Where possible, try to see a printed 

copy of the publication you are 

advertising in. Newsprint quality 

differs from Lithograph print because 

of the paper stock so try to choose 

colors carefully when creating your ad. 












NOTE: 

Publications often determine text 

safe areas and therefore margins may 

be increased to accommodate this. 

Quarter Page Example 

Small Ad (4.25”x 3.5”) Example 


Lorem ipsum dolor sit amet. Con minimim venami quis nostrud laboris nisi 

ut aliquip ex ea com dolor in reprehenderit in voluptate nonumi. Mimimum 

veniami ex ea con dolor nisi ut aliquip. Consequat Duis autem vel eum 

iruire dolor in endrerit. 




46 



XXXX XXX 


46

4.2 

Outdoor 

When creating outdoor banners, 

please ensure that the call-to-action, 

logo and address/directions are clear 

and prominent. In cases such as the 

examples here, bold and caps are 

permitted to assist in this. 

The examples here can be used 

to promote New Hotel Openings 

or for Coming Soon and 

Promotional messages. 

Billboard Example – Now Open 


Outdoor 

Hilton Xxxxxxxxxxxxxxxxxxxxxx 

hilton.com/xxxxxxx 

EXIT XXXXXXXXXX ROAD, TURN LEFT 

Now Open 

Please note that the hotel name, 

URL, and directions should not be 

stacked across multiple lines (each 

one has its own one line only). 

Please select font sizes based on 

this rule and the length of these 

details, following the balance in 

these examples as closely as 

possible. Banner formats are not 

suitable for large amounts of copy. 

The positioning of ‘Now Open’ and 

‘Coming Soon’ is top right. This right 

alignment is an exception to the 

template guidelines and should not be 

used for other promotional messages 

on other formats. 

Billboard Example – Coming Soon (Off Property) 

Billboard Example – Mother’s Day (On Property) 

Hilton Xxxxxxxxxxxxxxxxxxxxxx 


EXIT XXXXXXXXXX ROAD, TURN LEFT 

Coming Soon 

Mother’s Day 

Join us for Xxxxxxxxxxxxxxxxxx 


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Online Banners 

4.2 

Online 

Banners 

Hotels have access to Property 

Banners that have already been 

created and linked to their 

appropriate booking pages. 

You can access these in the 

Hilton Online Marketing section 

of OnQ. These banners are 

designed to generate 

click-throughs to an offer 

booking page. 

Remember not to include too 

many banners on your Property 

Page or it will become crowded. 

Select the banners that are 

most relevant for your property 

and your customer. 

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Direct Mail 

4.2 

Direct 

Mail 

Front 

The key to a successful direct mail 

campaign is knowing your audience 

and targeting them both effectively 

and accurately. If you know who 

you are targeting then your content 

selection is more likely to resonate 

with your audience making 

the campaign both relevant and 

cost effective. 

Lorem 

Ipsum Dolor 






Back 

POSTAGE 

AREA 

ADDRESS AREA 

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5 

Quick 

Reference


Quick Reference 

5 

Quick Reference 


Section 3.5 

Color Palette – Tints are also permitted 

Section 3.1 


PMS 2736 

(HILTON BLUE) 

PMS 7463 

PMS 646 

PMS 7547 

The Logo must no longer appear with the 

previously used “Travel Should Take 

You Places” line. 

PMS 405 

PMS 5185 

PMS 4625 PMS 1805 

Typography Style 

All copy must use the Univers font family. 


PMS 617 

PMS 5777 

BLACK 

WHITE 

Color Palette 

A new neutral color palette provides 

an updated look and allows imagery 

to be the primary focus. 

PMS 2736 

CMYK 

100,85,0,0 

RGB 

14,35,139 

100% Black 

CMYK 

0,0,0,100 

RGB 

0,0,0 

White 

CMYK 

0,0,0,0 

RGB 

255,255,255 

Photography Style 

Featured photography should be 

sophisticated, modern, forward 

thinking and stylish. 

Typography Style 

Section 3.4 

Photography Style 

Section 3.2 

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6 

Ordering

6 

Hilton Hotels 


Order Process 

Hilton Hotels Advertising Order Process 


Ordering 

Hotel/Regional Manager to contact 

their Regional Tools & Resources 

Manager to make advertising request 

Tools & Resources Manager works with 

Hotel/Regional Manager to complete ad 

order form and submit to agency 

Once cost/timing approved, 

ad development begins followed by 

review/approval process 

Agency evaluates ad request and 

provides cost/timing estimate to 

Hotel/Regional Manager 

Final sign off on ad from 

Hotel/Regional Manager and 

Regional Tools & Resources Manager 

Delivery of final art file 

based on instructions provided 

on Order Form 

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7 

Contacts

7 

Contacts 

For inquiries regarding these guidelines or to begin 

the advertising order process, please contact your 



Contacts 

Americas: 

Elisabeth Yarbrough 

T: + 1 703 883 5229 

E: elisabeth.yarbrough@hilton.com 

Europe: 

Chris Timbs 

T: + 44 (0) 207 856 8071 

E: chris.timbs@hilton.com 

Asia Pacific: 

Fiona Chung 

T: + 65 6833 9718 

E: fiona.chung@hilton.com 

Middle East and Africa: 

Enrico Zacher 

T: + 971 (0) 4 391 5365 

E: enrico.zacher@hilton.com 

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Thank You

Hotel Advertising Guidelines

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