Prelude: The Chipmunk Connection - Moravian College

Transformation of Collier Hall Begins
The architectural firm Einhorn Yaffee
Prescott (EYP) of New York has been
selected by Moravian’s project leadership
team to provide professional architectural
and engineering services for the renovation
and expansion of Collier Hall of Science.
The Hall of Science houses the departments
of biological sciences, chemistry,
nursing, and physics and earth science.
EYP was selected for its outstanding
track record of success, including recent
projects for Assumption College, Boston
College, Boston University, and Cabrini
College. “EYP exhibited a real
excitement about working with
us,” noted Kim Sherr,
Moravian’s assistant
director of planning
and project management,
and a member of
the project leadership
team. “Their creative
ideas and focus on
academics and community,
thoughts on the
continuity of our academic program during
construction, and commitment to designing
a facility that reflects the new, but remains
consistent with the old, won the day.”
The preliminary work, over the next
seven months, will include all pre-design
activities such as confirming the academic
program and project budget, preparation
of civil drawings, providing various testing
requirements, and developing fundraising
materials. The next milestone will come in
April 2011, when the pre-design will be
complete. If funding is secured, the College
will move forward with a full design and
anticipate completion by October 2014.
“We have worked many years in
preparation and are excited to move
forward with this very important project,”
noted President Christopher Thomforde.
“Modernizing the Collier Hall of Science is
the greatest priority for our facilities if we
are to maintain and build on our new and
successful curricular programs.”
MORAVIANBOOKSHELF
n Brand It Like Barack by Gary Kaskowitz, associate
professor of economics and business, analyzes the success
of Barack Obama’s presidential campaign from a
marketing perspective. The campaign stands as a shining
example of effective marketing strategies that can be
employed by students, small businesses, and politicians of
all affiliations to achieve their goals. Professor Kaskowitz
offers actionable advice but reminds readers that delivery
must follow promises. Otherwise, even the most effective
marketer will fail to sustain the brand.
n A new book in a series on the role of sports and athletes
in American culture will be published this summer.
Co-edited by Joel Nathan Rosen, associate professor of
sociology, and David C. Ogden, associate professor of
communication at the University of Nebraska at Omaha,
Fame to Infamy: Race, Sport, and the Fall
from Grace, is a compilation of essays about
the public slide of once-cherished male sport
icons. Professor Rosen and C. Oren Renick
co-authored the essay “Inextricably Linked:
Joe Louis and Max Schmeling Revisited.”
n Heikki Lempa, associate professor and
chair of history, and Paul Peucker, faculty
associate and director of the Moravian Archives, have
edited and contributed to a new book, Self, Community,
World: Moravian Education in a Transatlantic World. The
anthology, published January 2010 by Lehigh University
Press, includes contributions on the history of Moravian
education in the 18th and 19th centuries.
SUMMER 2010 MORAVIAN COLLEGE MAGAZINE 7