Catalog - Merial Rewards
Catalog - Merial Rewards
Catalog - Merial Rewards
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catalog<br />
of educational<br />
and supportive materials<br />
®MERIAL, HEARTGARD, FRONTLINE and the Dog & Hand and Cat & Hand<br />
logos are registered trademarks, Paws to Save Pets and the Paw and<br />
Blue Ribbon logo are trademarks, and SM <strong>Merial</strong> EDU is a servicemark, of <strong>Merial</strong>.<br />
©2008 <strong>Merial</strong> Limited, Duluth, GA. All rights reserved. FLEPR08MERCATAL
Pages 1 – 16<br />
Pages 17 – 21<br />
Pages 22 – 30<br />
Pages 31 – 36<br />
The true measure of a clinic’s success<br />
is its ability to provide clients the best care<br />
and treatment available. An excellent way<br />
to help achieve this goal is to display<br />
engaging and informative educational<br />
resources in clinic.<br />
The following catalog offers a wide<br />
variety of educational resources<br />
to support your staff<br />
and inform your clients.<br />
In-Clinic Education Tools and Materials<br />
Client Take-Home Materials<br />
Compliance Aids<br />
Product Support Tools for Clinic Staff<br />
HEARTGARD is well tolerated. All dogs should be tested for heartworm infection before starting a preventive<br />
program. Following the use of HEARTGARD, digestive and neurological side effects have rarely been reported.<br />
For more information, please visit www.HEARTGARD.com.<br />
HEARTGARD is well tolerated. In the clinical studies involving more than 3,000 doses of HEARTGARD for<br />
Cats, observations reported within 24 hours of treatment included vomiting in ≤ 0.3% and diarrhea in ≤ 0.2%<br />
of the doses administered. There was no statistical difference between HEARTGARD for Cats and the product<br />
vehicle (control) for these observations. For more information please visit www.HEARTGARD.com.<br />
CAUTION: Federal (U.S.A.) law restricts this drug to use by or on the order of a licensed veterinarian.<br />
INDICATIONS: For use in dogs to prevent canine heartworm disease by eliminating the tissue stage<br />
of heartworm larvae (Dirofilaria immitis) for a month (30 days) after infection and for the treatment<br />
and control of ascarids (Toxocara canis, Toxascaris leonina) and hookworms (Ancylostoma caninum,<br />
Uncinaria stenocephala, Ancylostoma braziliense).<br />
DOSAGE: HEARTGARD ® Plus (ivermectin/pyrantel) Chewables should be administered orally at monthly<br />
intervals at the recommended minimum dose level of 6 mcg of ivermectin per kilogram (2.72 mcg/lb)<br />
and 5 mg of pyrantel (as pamoate salt) per kg (2.27 mg/lb) of body weight. The recommended dosing<br />
schedule for prevention of canine heartworm disease and for the treatment and control of ascarids and<br />
hookworms is as follows:<br />
Dog<br />
Weight<br />
Up to 25<br />
26 - 50<br />
51 - 100<br />
Chewables<br />
Per Month<br />
1<br />
1<br />
1<br />
Ivermectin<br />
Content<br />
68 mcg<br />
136 mcg<br />
272 mcg<br />
Pyrantel<br />
Content<br />
57 mg<br />
114 mg<br />
227 mg<br />
Color Coding on<br />
Foil-Backing<br />
and Carton<br />
Blue<br />
Green<br />
Brown<br />
HEARTGARD Plus is recommended for dogs 6 weeks of age and older. For dogs over 100 lb use the<br />
appropriate combination of these Chewables.<br />
ADMINISTRATION: Remove only one chewable at a time from the foil-backed blister card. Return<br />
the card with the remaining Chewables to its box to protect the product from light. Because most dogs<br />
find HEARTGARD Plus palatable, the product can be offered to the dog by hand. Alternatively, it may<br />
be added intact to a small amount of dog food.The chewable should be administered in a manner<br />
that encourages the dog to chew, rather than to swallow without chewing. Chewables may be broken<br />
into pieces and fed to dogs that normally swallow treats whole.<br />
Care should be taken that the dog consumes the complete dose, and treated animals should be<br />
observed for a few minutes after administration to ensure that part of the dose is not lost or rejected.<br />
If it is suspected that any of the dose has been lost, redosing is recommended.<br />
HEARTGARD Plus should be given at monthly intervals during the period of the year when mosquitoes<br />
(vectors), potentially carrying infective heartworm larvae, are active. The initial dose must be given<br />
within a month (30 days) after the dog’s first exposure to mosquitoes. The final dose must be given<br />
within a month (30 days) after the dog’s last exposure to mosquitoes.<br />
When replacing another heartworm preventive product in a heartworm disease prevention program,<br />
the first dose of HEARTGARD Plus must be given within a month (30 days) of the last dose of<br />
the former medication. If the interval between doses exceeds a month (30 days), the efficacy of<br />
ivermectin can be reduced. Therefore, for optimal performance, the Chewable must be given once<br />
a month on or about the same day of the month. If treatment is delayed, whether by a few days<br />
or many, immediate treatment with HEARTGARD Plus and resumption of the recommended dosing<br />
regimen will minimize the opportunity for the development of adult heartworms.<br />
Monthly treatment with HEARTGARD Plus also provides effective treatment and control of ascarids<br />
(T. canis, T. leonina) and hookworms (A. caninum, U. stenocephala, A. braziliense). Clients should be<br />
advised of measures to be taken to prevent reinfection with intestinal parasites.<br />
EFFICACY: HEARTGARD Plus Chewables, given orally using the recommended dose and regimen,<br />
are effective against the tissue larval stage of D. immitis for a month (30 days) after infection and,<br />
as a result, prevent the development of the adult stage. HEARTGARD Plus Chewables are also<br />
effective against canine ascarids (T. canis, T. leonina) and hookworms (A. caninum, U. stenocephala,<br />
A. braziliense).<br />
ACCEPTABILITY: In acceptability and field trials, HEARTGARD Plus Chewables were shown to be an<br />
acceptable oral dosage form that was consumed at first offering by the majority of dogs.<br />
PRECAUTIONS: All dogs should be tested for existing heartworm infection before starting treatment<br />
with HEARTGARD Plus which is not effective against adult D. immitis. Infected dogs must be treated<br />
to remove adult heartworms and microfilariae before initiating a program with HEARTGARD Plus.<br />
While some microfilariae may be killed by the ivermectin in HEARTGARD Plus at the recommended<br />
dose level, HEARTGARD Plus is not effective for microfilariae clearance. A mild hypersensitivity-type<br />
reaction, presumably due to dead or dying microfilariae and particularly involving a transient diarrhea,<br />
has been observed in clinical trials with ivermectin alone after treatment of some dogs that have<br />
circulating microfilariae.<br />
Keep this and all drugs out of the reach of children.<br />
In case of ingestion by humans, clients should be advised to contact a physician immediately.<br />
Physicians may contact a Poison Control Center for advice concerning cases of ingestion<br />
by humans.<br />
Store at controlled room temperature of 68°F - 77°F (20°C - 25°C). Excursions between 59°F - 86°F<br />
(15°C - 30°C) are permitted. Protect product from light.<br />
ADVERSE REACTIONS: In clinical field trials with HEARTGARD Plus, vomiting or diarrhea within 24<br />
hours of dosing was rarely observed (1.1% of administered doses). The following adverse reactions<br />
have been reported following the use of HEARTGARD: Depression/lethargy, vomiting, anorexia,<br />
diarrhea, mydriasis, ataxia, staggering, convulsions and hypersalivation.<br />
SAFETY: HEARTGARD Plus has been shown to be bioequivalent to HEARTGARD, with respect to the<br />
bioavailability of ivermectin. The dose regimens of HEARTGARD Plus and HEARTGARD are the same<br />
with regard to ivermectin (6 mcg/kg). Studies with ivermectin indicate that certain dogs of the Collie<br />
breed are more sensitive to the effects of ivermectin administered at elevated dose levels (more<br />
than 16 times the target use level) than dogs of other breeds. At elevated doses, sensitive dogs<br />
showed adverse reactions which included mydriasis, depression, ataxia, tremors, drooling, paresis,<br />
recumbency, excitability, stupor, coma and death. HEARTGARD demonstrated no signs of toxicity<br />
at 10 times the recommended dose (60 mcg/kg) in sensitive Collies. Results of these trials and<br />
bioequivalency studies, support the safety of HEARTGARD products in dogs, including Collies, when<br />
used as recommended.<br />
HEARTGARD Plus has shown a wide margin of safety at the recommended dose level in dogs,<br />
including pregnant or breeding bitches, stud dogs and puppies aged 6 or more weeks. In clinical<br />
trials, many commonly used flea collars, dips, shampoos, anthelmintics, antibiotics, vaccines<br />
and steroid preparations have been administered with HEARTGARD Plus in a heartworm disease<br />
prevention program.<br />
In one trial, where some pups had parvovirus, there was a marginal reduction in efficacy against<br />
intestinal nematodes, possibly due to a change in intestinal transit time.<br />
HOW SUPPLIED: HEARTGARD Plus is available in three dosage strengths (see DOSAGE section) for<br />
dogs of different weights. Each strength comes in convenient cartons of 6 and 12 Chewables.<br />
For customer assistance, please contact <strong>Merial</strong> at 1-888-637-4251.<br />
CHEWABLES<br />
0<br />
AICS2<br />
XX<br />
CAUTION: Federal (USA) law restricts this drug to use by or on the order of a licensed veterinarian.<br />
INDICATIONS: For use in cats to prevent feline heartworm disease by eliminating the tissue stage of<br />
heartworm larvae (Dirofilaria immitis) for a month (30 days) after infection, and for the removal and<br />
control of adult and immature hookworms (Ancylostoma tubaeforme and A. braziliense).<br />
DOSAGE: HEARTGARD ® (ivermectin) Chewables for Cats should be administered orally at monthly<br />
intervals at the recommended minimum dose level of 24 mcg of ivermectin per kg (10.9 mcg/lb.)<br />
of body weight. The recommended dosage schedule for prevention of feline heartworm disease and<br />
control of hookworms is as follows:<br />
Cat Weight<br />
Lbs<br />
up to 5<br />
5 to 15<br />
HEARTGARD for Cats<br />
Chewables per month<br />
1<br />
1<br />
Ivermectin<br />
content<br />
55 mcg<br />
165 mcg<br />
For cats over 15 lb., use the appropriate combination of chewables.<br />
HEARTGARD Chewables for Cats is recommended for use in cats 6 weeks of age and older.<br />
ADMINISTRATION: Remove only one Chewable at a time from the foil-backed blister card. Return<br />
the card with the remaining Chewables to its box to protect the product from light. HEARTGARD<br />
Chewables for Cats can be offered to the cat by hand or may be added to a small amount of cat food.<br />
If manual dosing is required, the Chewable should be broken into pieces for administration. Food<br />
should be routinely available during the day of treatment administration. If cats are fasted, or if the<br />
Chewable is not broken into pieces for manual dosing, then reduced absorption may result.<br />
A relationship between reduced absorption and reduced efficacy has not been established.<br />
Care should be taken to see that the cat consumes the complete dose. Treated animals should be<br />
observed for a few minutes after administration to ensure that part of the dose is not lost or rejected.<br />
If it is suspected that any of the dose has been lost, redosing with a new Chewable is recommended.<br />
Fragments of Chewables have occasionally been observed in the feces of some cats; efficacy of the<br />
product was not adversely affected.<br />
HEARTGARD Chewables for Cats should be given at monthly intervals when mosquitoes<br />
potentially carrying infective heartworm larvae are active. The initial dose must be given within a<br />
month (30 days) after the cat’s first exposure to mosquitoes. The final dose must be given within<br />
a month (30 days) after the cat’s last exposure to mosquitoes. For optimal performance, HEARTGARD<br />
Chewables for Cats must be given once a month on or about the same date. If treatment is delayed,<br />
whether by a few days or many, immediate treatment with HEARTGARD Chewables for Cats and<br />
resumption of the recommended dosing regimen will minimize the opportunity for development of<br />
adult heartworm.<br />
It is recommended that cats should be tested for existing heartworm infection prior to starting treatment<br />
with HEARTGARD Chewables for Cats. Cats already infected with adult heartworms can safely be given<br />
HEARTGARD Chewables for Cats monthly to prevent further infections.<br />
Monthly treatment with HEARTGARD Chewables for Cats also provides effective removal and control<br />
of adult and immature hookworms (A. tubaeforme and A. braziliense).<br />
SAFETY: In the clinical studies involving more than 3000 doses of HEARTGARD Chewables for Cats,<br />
observations reported within 24 hours of treatment included vomition in ≤ 0.3% and diarrhea in<br />
≤ 0.2% of the doses administered. There were no statistical differences between HEARTGARD<br />
Chewables for Cats and the product vehicle (control) for these observations.<br />
A wide margin of safety was demonstrated in clinical trials at the recommended dose level in cats<br />
and kittens 6 weeks of age and older and in laboratory studies in cats with circulating microfilariae<br />
of D. immitis. A wide margin of safety has also been demonstrated at 3 times the recommended<br />
dose in pregnant or breeding queens and breeding toms. No adverse effects were observed in either<br />
male or female cats or their offspring in breeding studies. A 30-fold safety margin over the minimum<br />
recommended dosage was established in a single dose tolerance study. In growing kittens dosed<br />
monthly for 8 consecutive doses, one cat given 5 times the market dose vomited and a second cat<br />
in this group experienced diarrhea within 24 hours of the initial treatment. In clinical trials, many<br />
commonly used flea control products, anthelmintics, vaccines, antibiotics and steroid preparations<br />
were administered with HEARTGARD Chewables for Cats without incident.<br />
Keep this and all drugs out of the reach of children. In case of ingestion by humans, clients<br />
should be advised to contact a physician immediately.<br />
STABILITY: HEARTGARD Chewables for Cats are stable for 2 years when stored below 77°F (25°C)<br />
and protected from light. Store at controlled room temperature of 68°F - 77°F (20°C - 25°C).<br />
Excursions between 59°F - 86°F (15°C - 30°C) are permitted.<br />
HOW SUPPLIED: HEARTGARD Chewables for Cats is available in two dosage strengths (see<br />
DOSAGE section) for cats of different weights. Each strength comes in a convenient carton of 6<br />
chewables, packed 10 cartons per tray.<br />
For customer assistance, please contact <strong>Merial</strong> at 1-888-637-4251.<br />
IMAGES HI-RES X FPO
FRONTLINE ®<br />
In-Clinic Education Tools and Materials<br />
Disgusting Duo – Flea/Tick Poster<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Framed and unframed educational poster<br />
Educates clients on the importance<br />
of flea and tick control.<br />
Waiting room/reception area, exam rooms<br />
1
FRONTLINE ®<br />
In-Clinic Education Tools and Materials<br />
Menace Poster and Booklet<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Educational poster and take-home booklet<br />
The booklet and poster work together to educate<br />
clients in clinic about fleas and ticks and reinforce<br />
the message at home. The poster educates<br />
clients on flea infestations. The booklet serves as a<br />
convenient take-home version of the poster content.<br />
Ideal for clients that may be dealing with a flea<br />
infestation. These two pieces of communication<br />
also provide educational support for clinics.<br />
Waiting room/reception area, exam rooms,<br />
checkout area<br />
2
FRONTLINE ® HEARTGARD ® Plus (ivermectin/pyrantel)<br />
In-Clinic Education Tools and Materials<br />
What’s Eating Your Dog? Poster<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Mounted educational poster<br />
Provides clinic staff and clients the ability<br />
to see common parasites and where they<br />
are located in or on the pet.<br />
Waiting room/reception area, exam rooms<br />
3
FRONTLINE ®<br />
In-Clinic Education Tools and Materials<br />
Flea Life Cycle Model<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
A model illustrating the flea life cycle<br />
Offers clinic staff and clients a simple<br />
visual representation of the flea life cycle<br />
and encourages discussions about how<br />
FRONTLINE Plus can help break it.<br />
Exam rooms<br />
4
FRONTLINE ®<br />
In-Clinic Education Tools and Materials<br />
Tick I.D. Card<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
A convenient tick information card<br />
Quick reference tool lets clinic staff<br />
easily share tick information and<br />
images with clients.<br />
Exam rooms<br />
5
FRONTLINE ® HEARTGARD ® (ivermectin) HEARTGARD ® Plus (ivermectin/pyrantel)<br />
In-Clinic Education Tools and Materials<br />
Waiting Room DVD<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Informational video to be shown in the<br />
waiting room<br />
Great opportunity to educate and inform<br />
clients about pet-related topics with TV<br />
commercials, pet health care tips and<br />
prevention information.<br />
Waiting room/reception area<br />
6
FRONTLINE ®<br />
In-Clinic Education Tools and Materials<br />
Application DVD<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
How to Apply FRONTLINE<br />
By taking the client through a simple<br />
step-by-step process, this educational video<br />
demonstrates how easy it is to properly apply<br />
FRONTLINE Brand Products to both dogs and<br />
cats and helpful tips for flea control.<br />
Waiting room<br />
7
FRONTLINE ® HEARTGARD ® (ivermectin) HEARTGARD ® Plus (ivermectin/pyrantel)<br />
In-Clinic Education Tools and Materials<br />
Open/Closed Sign<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Open/Closed, Hours of Care branded<br />
window cling<br />
Helpful signage to show clients the clinic’s<br />
hours and remind them about FRONTLINE<br />
and HEARTGARD Brand Products.<br />
Front door/window<br />
8
FRONTLINE ®<br />
In-Clinic Education Tools and Materials<br />
Door Mat<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
A thick mat for the clinic entrance<br />
An effective way to both help keep a<br />
clinic clean and remind clients about<br />
FRONTLINE Brand Products as they<br />
enter and leave the clinic.<br />
Front door/reception area<br />
9
FRONTLINE ®<br />
In-Clinic Education Tools and Materials<br />
“We Proudly Recommend FRONTLINE” Sign and Header Card<br />
“FRONTLINE Welcome Back” Sign<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Window clings for the clinic entrance<br />
and header card for display(s)<br />
Easy-to-apply window clings to remind<br />
clients and clinic staff about FRONTLINE<br />
Brand Products as they enter and leave<br />
the clinic.<br />
Front door/window and<br />
waiting room/exam rooms<br />
10
FRONTLINE ®<br />
In-Clinic Education Tools and Materials<br />
Calendar Counter Mat<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
A laminated mat for the checkout area<br />
Multifunctional check-writing mat features a<br />
waterproof surface and a 13-month calendar<br />
as a helpful reference.<br />
Reception area, checkout area<br />
11
FRONTLINE ®<br />
In-Clinic Education Tools and Materials<br />
Apothecary Jars<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Acrylic FRONTLINE jars<br />
Allow clinics to store items while visually<br />
reinforcing the message to clinic staff<br />
to remind their clients about FRONTLINE<br />
Brand Products.<br />
Exam rooms<br />
12
FRONTLINE ®<br />
In-Clinic Education Tools and Materials<br />
Buster Pop-up POP<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Pop-up display unit<br />
This easy-to-assemble signage, featuring<br />
the familiar spokes-animals, Buster and Abby<br />
from the FRONTLINE television ads, will help<br />
keep FRONTLINE products top-of-mind<br />
with clients.<br />
Reception area, exam rooms, checkout area<br />
13
FRONTLINE ®<br />
In-Clinic Education Tools and Materials<br />
Buy 6, Get 1 Free Poster and Header Card for Display(s)<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Promotional poster<br />
This poster and header card will serve as a<br />
reminder for clients to purchase at least six<br />
doses of FRONTLINE Plus or TOP SPOT ® in<br />
order to take advantage of the one free dose<br />
offer ($15 value). This poster is also an<br />
excellent tool to help support clinic<br />
dispensing recommendations.<br />
Waiting room, exam rooms<br />
14
FRONTLINE ®<br />
In-Clinic Education Tools and Materials<br />
Keys to Successful Flea Control Tools<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Tear pad, easel and poster<br />
These informative tools can be used to<br />
educate clients about successful ways to<br />
control flea infestation on their pet(s)<br />
and in their home.<br />
Waiting room/reception area, checkout area<br />
15
FRONTLINE ®<br />
In-Clinic Education Tools and Materials<br />
Educational Pyramid<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
An in-clinic educational tool on the flea life cycle<br />
This tool educates clients about the<br />
characteristics of the flea at each stage of its<br />
life cycle. By clearly indicating how the active<br />
ingredients in FRONTLINE Plus affect the flea<br />
at each stage, this tool demonstrates the benefits<br />
of regular use of a flea preventive.<br />
Reception area, checkout area<br />
16
FRONTLINE ® HEARTGARD ® (ivermectin) HEARTGARD ® Plus (ivermectin/pyrantel)<br />
Client Take-Home Materials<br />
Information Center for FRONTLINE and HEARTGARD Brand Products*<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Product brochure, rebate and<br />
coupon pad holder<br />
A convenient, one-stop materials organizer<br />
for client information.<br />
Waiting room/reception area, checkout area<br />
* Type of display may vary.<br />
17
FRONTLINE ®<br />
Client Take-Home Materials<br />
Dog and Cat Consumer Brochure – English<br />
Cat Consumer Brochure – English<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Color, tri-fold educational brochures<br />
Allow clinics to provide clients with valuable,<br />
easy-to-read educational materials on the topic<br />
of effective year‐round flea and tick control.<br />
Waiting room/reception area, exam rooms,<br />
checkout area<br />
18
FRONTLINE ®<br />
Client Take-Home Materials<br />
Dog Consumer Brochure – Spanish<br />
Cat Consumer Brochure – Spanish<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Color, tri-fold educational brochures<br />
Allow clinics to provide clients with valuable,<br />
easy-to-read educational materials on the topic<br />
of effective year-round flea and tick control.<br />
Waiting room/reception area, exam rooms,<br />
checkout area<br />
19
FRONTLINE ®<br />
Client Take-Home Materials<br />
How to Apply FRONTLINE Plus and FRONTLINE Spray Tear Pads<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Instructional tear pads for pet owners<br />
A helpful step-by-step instruction sheet<br />
that can be given to pet owners detailing<br />
the correct way to use FRONTLINE Plus<br />
and FRONTLINE Spray treatments. This tool<br />
can be used as a reference for first-time<br />
FRONTLINE users or as a reminder for<br />
ongoing treatments.<br />
Waiting room/reception area, exam rooms,<br />
checkout area<br />
20
FRONTLINE ®<br />
HEARTGARD ® Plus (ivermectin/pyrantel)<br />
Client Take-Home Materials<br />
Puppy/Kitten Kits<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Starter kits for new puppy/kitten owners<br />
Helpful starter kits with important<br />
information, free samples, coupons and<br />
rebates that clinic staff can offer to new<br />
puppy and kitten owners to help encourage<br />
a long‐lasting pet health care relationship.<br />
Reception area, exam rooms, checkout area<br />
21
FRONTLINE ®<br />
Compliance Aids<br />
Direct-to-Consumer Communications (Website and TV Advertising)<br />
Description:<br />
Benefit:<br />
www.FRONTLINE.com and<br />
FRONTLINE consumer TV ads<br />
The website is an educational resource for<br />
consumers that offers information on fleas,<br />
ticks and FRONTLINE, while TV advertising<br />
supports flea and tick awareness and product<br />
recommendations.<br />
22
FRONTLINE ® HEARTGARD ® (ivermectin) HEARTGARD ® Plus (ivermectin/pyrantel)<br />
Compliance Aids<br />
Vet-to-Pet Home Delivery<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Home delivery service for FRONTLINE<br />
and HEARTGARD Brand Products<br />
Supports the relationship between vets and<br />
clients by offering clients a convenient home<br />
delivery service. This service also supports<br />
compliance through regular monthly usage of<br />
FRONTLINE Brand Products.<br />
Reception area, checkout area, clinic windows<br />
23
FRONTLINE ®<br />
Compliance Aids<br />
Client Reminder Postcards<br />
Description:<br />
Benefit:<br />
Appointment reminder postcards<br />
Encourage preventive medicine by<br />
reminding clients when it’s time to make<br />
an appointment.<br />
24
FRONTLINE ®<br />
Compliance Aids<br />
Buy 6 Get 1 Free Coupon<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Buy 6 Get 1 Free coupon<br />
Helpful, money-saving coupon on the<br />
purchase of 6-packs of FRONTLINE Brand<br />
Products that clinics can offer clients<br />
to help encourage year-round use and<br />
promote monthly compliance.<br />
Reception area, checkout area<br />
25
FRONTLINE ®<br />
Compliance Aids<br />
Display Unit – Horizontal<br />
ITEM: PPS5PRODUCTTRAY<br />
Display Unit – Vertical/Tower<br />
ITEM: PPS601MERCHANDISER<br />
Display Unit – Cube<br />
ITEM: FLE08CNCUBEDISPLAY<br />
FRONTLINE Brand Products Display Units – Vertical, Horizontal and Cube<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Display units for FRONTLINE Brand Products<br />
Product display units allow for the<br />
convenient display of all the FRONTLINE<br />
Brand Products that clinics may carry.<br />
It’s also easy for clients to see them<br />
upon arrival or at checkout to purchase<br />
FRONTLINE Brand Products.<br />
Checkout area<br />
26
FRONTLINE ®<br />
Compliance Aids<br />
Email Reminder Tear Pad<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Tear-off and sticky-back reminder pads<br />
A helpful take-home communication that<br />
clinics can offer clients that explains how to<br />
sign up for monthly email reminders to give<br />
their pets FRONTLINE Brand Products, and<br />
helps encourage monthly compliance.<br />
Reception area, checkout area<br />
27
FRONTLINE ® HEARTGARD ® (ivermectin) HEARTGARD ® Plus (ivermectin/pyrantel)<br />
Compliance Aids<br />
MERIAL ® <strong>Rewards</strong> Program Brochure<br />
Description:<br />
Benefit:<br />
Points program that rewards clinic staff for<br />
promoting proper pet health care<br />
MERIAL <strong>Rewards</strong> is a program for clinic staff<br />
that allows them to collect points when they<br />
dispense packs of FRONTLINE (6 dose) and<br />
HEARTGARD (12 dose) Brand Products.<br />
28
FRONTLINE ® HEARTGARD ® Plus (ivermectin/pyrantel)<br />
Compliance Aids<br />
In-Clinic Dispensing Programs<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Programs and promotions designed to<br />
increase dispensing in clinics<br />
Creates dialogue between staff and clients<br />
concerning pet health care issues and<br />
preventive medicine, while encouraging<br />
monthly compliance.<br />
Reception area, checkout area<br />
29
FRONTLINE ®<br />
Compliance Aids<br />
Appointment Cards<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Appointment cards to provide to clients<br />
at the end of their visit to the clinic. To meet<br />
your printing requirements, these cards are<br />
available in three versions; 3-up, 4-up<br />
and pinfed.<br />
Appointment cards aid clinics in supporting<br />
pet health and compliance by reminding<br />
clients of their next scheduled appointment.<br />
Reception area, checkout area<br />
30
FRONTLINE ®<br />
Product Support Tools for Clinic Staff<br />
Interactive Training<br />
Description:<br />
Benefit:<br />
VETerinaire, <strong>Merial</strong> University, Lunch & Learn<br />
Seminars, <strong>Merial</strong> EDU SM<br />
Fun, interactive, informational seminars and<br />
programs designed to educate clinic staff on<br />
fleas, ticks and <strong>Merial</strong> products and create<br />
opportunity for continuing education credits.<br />
31
FRONTLINE ®<br />
Product Support Tools for Clinic Staff<br />
Technical Supplements<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Flea and tick control technical supplements<br />
for clinic staff<br />
Provide clinic staff with the necessary<br />
information to educate clients on:<br />
• the importance of compliance<br />
• ongoing flea and tick control<br />
• where fleas and ticks can hide<br />
Staff room<br />
32
FRONTLINE ®<br />
Product Support Tools for Clinic Staff<br />
Feline Techniques in Practice Supplement<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Cat technical supplement<br />
for clinic staff<br />
Reminds clinic staff to advocate the<br />
importance of feline health care.<br />
Staff room<br />
33
FRONTLINE ®<br />
Product Support Tools for Clinic Staff<br />
Firstline Supplement – Boosting Client Compliance<br />
Description:<br />
Benefit:<br />
Display Area(s):<br />
Objection-handling technical supplement<br />
for clinic staff<br />
Helps clinic staff understand and address<br />
client objections when they recommend<br />
flea and tick control products. This can help<br />
strengthen the relationship with their clients<br />
and increase compliance.<br />
Staff room<br />
34
FRONTLINE ® HEARTGARD ® (ivermectin) HEARTGARD ® Plus (ivermectin/pyrantel)<br />
Product Support Tools for Clinic Staff<br />
Paws to Save Pets <br />
Description:<br />
Display Area(s):<br />
Paws to Save Pets was founded in 2006 in response<br />
to the devastation left behind by Hurricane Katrina.<br />
Through the Petfinder.com Foundation and the<br />
American Veterinary Medical Foundation, Paws to Save<br />
Pets continues to provide disaster relief assistance and<br />
preparedness programs to help ensure the health and<br />
well-being of companion animals throughout the U.S.<br />
To learn more visit www.pawstosavepets.com<br />
35
FRONTLINE ®<br />
Product Support Tools for Clinic Staff<br />
Technical Services Team Hotline<br />
Description:<br />
Benefit:<br />
Field-based and telephone technical support<br />
Provides clinics with ready access<br />
to information on products, including<br />
difficult flea control cases, disease<br />
states, etc., when they need it most:<br />
1‐888‐MERIAL‐1, option 3, or their<br />
<strong>Merial</strong> Sales Representative.<br />
Additional reference aids: <strong>Merial</strong> ® Vet Tech Services phone stickers,<br />
<strong>Merial</strong> Vet Tech Services magnets.<br />
36
ORDER FORM<br />
catalog<br />
of educational<br />
and supportive materials.<br />
To place an order, submit this form to your <strong>Merial</strong> Sales Representative<br />
in person, or call 1-888-MERIAL-1 for more information.<br />
DOCTOR:<br />
CLINIC NAME:<br />
CLINIC ADDRESS:<br />
CITY: STATE: ZIP:<br />
PHONE: ( ) FAX: ( )<br />
EMAIL (optional):<br />
ITEM ITEM NUMBER AVAILABILITY QUANTITY<br />
Flea/Tick Poster – Disgusting Duo FRAMED PPS6COMBOPOSTER ✓<br />
Flea/Tick Poster – Disgusting Duo UNFRAMED PPS6COMBOPOSTERU ✓<br />
Menace Poster FLE07CNMENACEPOSTR ✓<br />
Menace Booklet FLE07DTFLEASTORYC ✓<br />
What’s Eating Your Dog? Poster PPS5PARASITEPOSTER ✓<br />
Flea Life Cycle Model TDA6FLEAMODEL ✓<br />
Tick I.D. Card ICD6TICKIDCARD10 ✓<br />
Waiting Room DVD CVD6WTGRMDVDHOLDER ✓<br />
Application DVD FLECN07VIGNETTES ✓<br />
Open/Closed Sign PPS6OPENCLSDHOURS ✓<br />
Door Mat FUN607WELCOMEMAT ✓<br />
“We Proudly Recommend FRONTLINE ® ” Window Cling PPS6WINDRECOMMEND ✓<br />
“FRONTLINE Welcome Back” Window Cling PRO6WINDOWCLINGH20 ✓<br />
“We Recommend” Header Card PPS6TOWERRECOMMEND ✓<br />
Calendar Counter Mat PRO701COUNTERMAT ✓<br />
Apothecary Jars (Small) FUN6FLAPOTHJARSM ✓<br />
Apothecary Jars (Large) FUN6FLAPOTHJARLG ✓<br />
Buster Pop-up POP FLE08MRPOPUP ✓<br />
Buy 6, Get 1 Free Poster FLE07PRBUY6G1POSTR ✓<br />
BUY 6 Header Card for Display(s) PPS5HEADERCARDBUY6 ✓<br />
Keys to Successful Flea Control Tools: Poster FLE07MRKEYPOSTER ✓<br />
Keys to Successful Flea Control Tools: Easel FLEPRO7CLINICEASER ✓<br />
Keys to Successful Flea Control Tools: Pad FLEPRO7PADR ✓<br />
Educational Pyramid FLE08MRPYRAMID ✓<br />
Information Center: Brochure and Coupon Holder<br />
PPS601CPNBROHOLDER ✓<br />
FRONTLINE and HEARTGARD ® (ivermectin)<br />
Pet (Dog and Cat) Consumer Brochure CSA7COMBOBROCHURE ✓<br />
Cat Consumer Brochure CSA7CATBROCHURE ✓<br />
Dog Consumer Brochure (Spanish) CSA6CANCONSPANBRO ✓<br />
Cat Consumer Brochure (Spanish) PRO6FELSPANBRO ✓<br />
How to Apply FRONTLINE Plus Tear Pad CSA7APPLYPLUSREV ✓<br />
How to Apply FRONTLINE Spray Tear Pad FLE07CNAPPLYSPRAY ✓<br />
Puppy and Kitten Kit Merchandiser PPK4FLPUP03000109 ✓<br />
Vet to Pet Home Delivery (Detailer only) PRO6VET2PETDETAIL ✓<br />
Client Reminder Postcards – 3-up PRO6REMINDCARD3UP ✓<br />
Client Reminder Postcards – 4-up PRO5REMINDCARD4UP ✓<br />
Client Reminder Postcards – Pinfed PRO5PINFEDCARD ✓<br />
Cat Only Reminder Card 3-up PRO5CATREMINDCARD3 ✓<br />
Cat Only Reminder Card 4-up PRO5CATREMINDCARD4 ✓<br />
Buy 6 Get 1 Free Coupon CPR7BUY6GET1 ✓<br />
FRONTLINE Product Display Unit – Vertical/Tower PPS601MERCHANDISER ✓<br />
FRONTLINE Product Display Unit – Horizontal PPS5PRODUCTTRAY ✓<br />
FRONTLINE Product Display Unit – Cube FLE08CNCUBEDISPLAY ✓<br />
Email Reminder Tear Pad PRO5PADREMINDER ✓<br />
FRONTLINE.com Email Reminder Post-It ® Notes CSA7EMAILPOSTIT ✓<br />
MERIAL <strong>Rewards</strong> Program Brochure SPA08NAWELKITBROCH ✓<br />
Cat’s Meow In-Clinic Dispensing Program FUN4FLE41219CATPGM ✓<br />
Paws for Charity In-Clinic Dispensing Program PRO5BOXPAWS07 ✓<br />
Appointment Cards FLE08CNAPPTCARD ✓<br />
Veterinary Team Advocate Supplement:<br />
FLEA07PBFIRSTLINER ✓<br />
Hidden Hot Spots for Fleas and Ticks<br />
Techniques in Practice Supplement: Take Control of Fleas FLEVET7VETTECHSUPPLEMENTR ✓<br />
Techniques in Practice Supplement:<br />
ADS6TECHNIQUESDEC ✓<br />
The Forgotten Feline Patient<br />
Firstline Supplement – Boosting Client Compliance ADS6FIRSTLINEDEC ✓<br />
®Post-it is a registered trademark of 3M Company.<br />
®HEARTGARD and FRONTLINE are registered trademarks of <strong>Merial</strong>.<br />
©2008 <strong>Merial</strong> Limited, Duluth, GA. All rights reserved.<br />
FLEPRO8MERCATALFORM<br />
Product Support Tools<br />
for Clinic Staff<br />
Compliance Aids<br />
Client Take-Home Materials<br />
In-Clinic Tools and Materials