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catalog<br />

of educational<br />

and supportive materials<br />

®MERIAL, HEARTGARD, FRONTLINE and the Dog & Hand and Cat & Hand<br />

logos are registered trademarks, Paws to Save Pets and the Paw and<br />

Blue Ribbon logo are trademarks, and SM <strong>Merial</strong> EDU is a servicemark, of <strong>Merial</strong>.<br />

©2008 <strong>Merial</strong> Limited, Duluth, GA. All rights reserved. FLEPR08MERCATAL


Pages 1 – 16<br />

Pages 17 – 21<br />

Pages 22 – 30<br />

Pages 31 – 36<br />

The true measure of a clinic’s success<br />

is its ability to provide clients the best care<br />

and treatment available. An excellent way<br />

to help achieve this goal is to display<br />

engaging and informative educational<br />

resources in clinic.<br />

The following catalog offers a wide<br />

variety of educational resources<br />

to support your staff<br />

and inform your clients.<br />

In-Clinic Education Tools and Materials<br />

Client Take-Home Materials<br />

Compliance Aids<br />

Product Support Tools for Clinic Staff<br />

HEARTGARD is well tolerated. All dogs should be tested for heartworm infection before starting a preventive<br />

program. Following the use of HEARTGARD, digestive and neurological side effects have rarely been reported.<br />

For more information, please visit www.HEARTGARD.com.<br />

HEARTGARD is well tolerated. In the clinical studies involving more than 3,000 doses of HEARTGARD for<br />

Cats, observations reported within 24 hours of treatment included vomiting in ≤ 0.3% and diarrhea in ≤ 0.2%<br />

of the doses administered. There was no statistical difference between HEARTGARD for Cats and the product<br />

vehicle (control) for these observations. For more information please visit www.HEARTGARD.com.<br />

CAUTION: Federal (U.S.A.) law restricts this drug to use by or on the order of a licensed veterinarian.<br />

INDICATIONS: For use in dogs to prevent canine heartworm disease by eliminating the tissue stage<br />

of heartworm larvae (Dirofilaria immitis) for a month (30 days) after infection and for the treatment<br />

and control of ascarids (Toxocara canis, Toxascaris leonina) and hookworms (Ancylostoma caninum,<br />

Uncinaria stenocephala, Ancylostoma braziliense).<br />

DOSAGE: HEARTGARD ® Plus (ivermectin/pyrantel) Chewables should be administered orally at monthly<br />

intervals at the recommended minimum dose level of 6 mcg of ivermectin per kilogram (2.72 mcg/lb)<br />

and 5 mg of pyrantel (as pamoate salt) per kg (2.27 mg/lb) of body weight. The recommended dosing<br />

schedule for prevention of canine heartworm disease and for the treatment and control of ascarids and<br />

hookworms is as follows:<br />

Dog<br />

Weight<br />

Up to 25<br />

26 - 50<br />

51 - 100<br />

Chewables<br />

Per Month<br />

1<br />

1<br />

1<br />

Ivermectin<br />

Content<br />

68 mcg<br />

136 mcg<br />

272 mcg<br />

Pyrantel<br />

Content<br />

57 mg<br />

114 mg<br />

227 mg<br />

Color Coding on<br />

Foil-Backing<br />

and Carton<br />

Blue<br />

Green<br />

Brown<br />

HEARTGARD Plus is recommended for dogs 6 weeks of age and older. For dogs over 100 lb use the<br />

appropriate combination of these Chewables.<br />

ADMINISTRATION: Remove only one chewable at a time from the foil-backed blister card. Return<br />

the card with the remaining Chewables to its box to protect the product from light. Because most dogs<br />

find HEARTGARD Plus palatable, the product can be offered to the dog by hand. Alternatively, it may<br />

be added intact to a small amount of dog food.The chewable should be administered in a manner<br />

that encourages the dog to chew, rather than to swallow without chewing. Chewables may be broken<br />

into pieces and fed to dogs that normally swallow treats whole.<br />

Care should be taken that the dog consumes the complete dose, and treated animals should be<br />

observed for a few minutes after administration to ensure that part of the dose is not lost or rejected.<br />

If it is suspected that any of the dose has been lost, redosing is recommended.<br />

HEARTGARD Plus should be given at monthly intervals during the period of the year when mosquitoes<br />

(vectors), potentially carrying infective heartworm larvae, are active. The initial dose must be given<br />

within a month (30 days) after the dog’s first exposure to mosquitoes. The final dose must be given<br />

within a month (30 days) after the dog’s last exposure to mosquitoes.<br />

When replacing another heartworm preventive product in a heartworm disease prevention program,<br />

the first dose of HEARTGARD Plus must be given within a month (30 days) of the last dose of<br />

the former medication. If the interval between doses exceeds a month (30 days), the efficacy of<br />

ivermectin can be reduced. Therefore, for optimal performance, the Chewable must be given once<br />

a month on or about the same day of the month. If treatment is delayed, whether by a few days<br />

or many, immediate treatment with HEARTGARD Plus and resumption of the recommended dosing<br />

regimen will minimize the opportunity for the development of adult heartworms.<br />

Monthly treatment with HEARTGARD Plus also provides effective treatment and control of ascarids<br />

(T. canis, T. leonina) and hookworms (A. caninum, U. stenocephala, A. braziliense). Clients should be<br />

advised of measures to be taken to prevent reinfection with intestinal parasites.<br />

EFFICACY: HEARTGARD Plus Chewables, given orally using the recommended dose and regimen,<br />

are effective against the tissue larval stage of D. immitis for a month (30 days) after infection and,<br />

as a result, prevent the development of the adult stage. HEARTGARD Plus Chewables are also<br />

effective against canine ascarids (T. canis, T. leonina) and hookworms (A. caninum, U. stenocephala,<br />

A. braziliense).<br />

ACCEPTABILITY: In acceptability and field trials, HEARTGARD Plus Chewables were shown to be an<br />

acceptable oral dosage form that was consumed at first offering by the majority of dogs.<br />

PRECAUTIONS: All dogs should be tested for existing heartworm infection before starting treatment<br />

with HEARTGARD Plus which is not effective against adult D. immitis. Infected dogs must be treated<br />

to remove adult heartworms and microfilariae before initiating a program with HEARTGARD Plus.<br />

While some microfilariae may be killed by the ivermectin in HEARTGARD Plus at the recommended<br />

dose level, HEARTGARD Plus is not effective for microfilariae clearance. A mild hypersensitivity-type<br />

reaction, presumably due to dead or dying microfilariae and particularly involving a transient diarrhea,<br />

has been observed in clinical trials with ivermectin alone after treatment of some dogs that have<br />

circulating microfilariae.<br />

Keep this and all drugs out of the reach of children.<br />

In case of ingestion by humans, clients should be advised to contact a physician immediately.<br />

Physicians may contact a Poison Control Center for advice concerning cases of ingestion<br />

by humans.<br />

Store at controlled room temperature of 68°F - 77°F (20°C - 25°C). Excursions between 59°F - 86°F<br />

(15°C - 30°C) are permitted. Protect product from light.<br />

ADVERSE REACTIONS: In clinical field trials with HEARTGARD Plus, vomiting or diarrhea within 24<br />

hours of dosing was rarely observed (1.1% of administered doses). The following adverse reactions<br />

have been reported following the use of HEARTGARD: Depression/lethargy, vomiting, anorexia,<br />

diarrhea, mydriasis, ataxia, staggering, convulsions and hypersalivation.<br />

SAFETY: HEARTGARD Plus has been shown to be bioequivalent to HEARTGARD, with respect to the<br />

bioavailability of ivermectin. The dose regimens of HEARTGARD Plus and HEARTGARD are the same<br />

with regard to ivermectin (6 mcg/kg). Studies with ivermectin indicate that certain dogs of the Collie<br />

breed are more sensitive to the effects of ivermectin administered at elevated dose levels (more<br />

than 16 times the target use level) than dogs of other breeds. At elevated doses, sensitive dogs<br />

showed adverse reactions which included mydriasis, depression, ataxia, tremors, drooling, paresis,<br />

recumbency, excitability, stupor, coma and death. HEARTGARD demonstrated no signs of toxicity<br />

at 10 times the recommended dose (60 mcg/kg) in sensitive Collies. Results of these trials and<br />

bioequivalency studies, support the safety of HEARTGARD products in dogs, including Collies, when<br />

used as recommended.<br />

HEARTGARD Plus has shown a wide margin of safety at the recommended dose level in dogs,<br />

including pregnant or breeding bitches, stud dogs and puppies aged 6 or more weeks. In clinical<br />

trials, many commonly used flea collars, dips, shampoos, anthelmintics, antibiotics, vaccines<br />

and steroid preparations have been administered with HEARTGARD Plus in a heartworm disease<br />

prevention program.<br />

In one trial, where some pups had parvovirus, there was a marginal reduction in efficacy against<br />

intestinal nematodes, possibly due to a change in intestinal transit time.<br />

HOW SUPPLIED: HEARTGARD Plus is available in three dosage strengths (see DOSAGE section) for<br />

dogs of different weights. Each strength comes in convenient cartons of 6 and 12 Chewables.<br />

For customer assistance, please contact <strong>Merial</strong> at 1-888-637-4251.<br />

CHEWABLES<br />

0<br />

AICS2<br />

XX<br />

CAUTION: Federal (USA) law restricts this drug to use by or on the order of a licensed veterinarian.<br />

INDICATIONS: For use in cats to prevent feline heartworm disease by eliminating the tissue stage of<br />

heartworm larvae (Dirofilaria immitis) for a month (30 days) after infection, and for the removal and<br />

control of adult and immature hookworms (Ancylostoma tubaeforme and A. braziliense).<br />

DOSAGE: HEARTGARD ® (ivermectin) Chewables for Cats should be administered orally at monthly<br />

intervals at the recommended minimum dose level of 24 mcg of ivermectin per kg (10.9 mcg/lb.)<br />

of body weight. The recommended dosage schedule for prevention of feline heartworm disease and<br />

control of hookworms is as follows:<br />

Cat Weight<br />

Lbs<br />

up to 5<br />

5 to 15<br />

HEARTGARD for Cats<br />

Chewables per month<br />

1<br />

1<br />

Ivermectin<br />

content<br />

55 mcg<br />

165 mcg<br />

For cats over 15 lb., use the appropriate combination of chewables.<br />

HEARTGARD Chewables for Cats is recommended for use in cats 6 weeks of age and older.<br />

ADMINISTRATION: Remove only one Chewable at a time from the foil-backed blister card. Return<br />

the card with the remaining Chewables to its box to protect the product from light. HEARTGARD<br />

Chewables for Cats can be offered to the cat by hand or may be added to a small amount of cat food.<br />

If manual dosing is required, the Chewable should be broken into pieces for administration. Food<br />

should be routinely available during the day of treatment administration. If cats are fasted, or if the<br />

Chewable is not broken into pieces for manual dosing, then reduced absorption may result.<br />

A relationship between reduced absorption and reduced efficacy has not been established.<br />

Care should be taken to see that the cat consumes the complete dose. Treated animals should be<br />

observed for a few minutes after administration to ensure that part of the dose is not lost or rejected.<br />

If it is suspected that any of the dose has been lost, redosing with a new Chewable is recommended.<br />

Fragments of Chewables have occasionally been observed in the feces of some cats; efficacy of the<br />

product was not adversely affected.<br />

HEARTGARD Chewables for Cats should be given at monthly intervals when mosquitoes<br />

potentially carrying infective heartworm larvae are active. The initial dose must be given within a<br />

month (30 days) after the cat’s first exposure to mosquitoes. The final dose must be given within<br />

a month (30 days) after the cat’s last exposure to mosquitoes. For optimal performance, HEARTGARD<br />

Chewables for Cats must be given once a month on or about the same date. If treatment is delayed,<br />

whether by a few days or many, immediate treatment with HEARTGARD Chewables for Cats and<br />

resumption of the recommended dosing regimen will minimize the opportunity for development of<br />

adult heartworm.<br />

It is recommended that cats should be tested for existing heartworm infection prior to starting treatment<br />

with HEARTGARD Chewables for Cats. Cats already infected with adult heartworms can safely be given<br />

HEARTGARD Chewables for Cats monthly to prevent further infections.<br />

Monthly treatment with HEARTGARD Chewables for Cats also provides effective removal and control<br />

of adult and immature hookworms (A. tubaeforme and A. braziliense).<br />

SAFETY: In the clinical studies involving more than 3000 doses of HEARTGARD Chewables for Cats,<br />

observations reported within 24 hours of treatment included vomition in ≤ 0.3% and diarrhea in<br />

≤ 0.2% of the doses administered. There were no statistical differences between HEARTGARD<br />

Chewables for Cats and the product vehicle (control) for these observations.<br />

A wide margin of safety was demonstrated in clinical trials at the recommended dose level in cats<br />

and kittens 6 weeks of age and older and in laboratory studies in cats with circulating microfilariae<br />

of D. immitis. A wide margin of safety has also been demonstrated at 3 times the recommended<br />

dose in pregnant or breeding queens and breeding toms. No adverse effects were observed in either<br />

male or female cats or their offspring in breeding studies. A 30-fold safety margin over the minimum<br />

recommended dosage was established in a single dose tolerance study. In growing kittens dosed<br />

monthly for 8 consecutive doses, one cat given 5 times the market dose vomited and a second cat<br />

in this group experienced diarrhea within 24 hours of the initial treatment. In clinical trials, many<br />

commonly used flea control products, anthelmintics, vaccines, antibiotics and steroid preparations<br />

were administered with HEARTGARD Chewables for Cats without incident.<br />

Keep this and all drugs out of the reach of children. In case of ingestion by humans, clients<br />

should be advised to contact a physician immediately.<br />

STABILITY: HEARTGARD Chewables for Cats are stable for 2 years when stored below 77°F (25°C)<br />

and protected from light. Store at controlled room temperature of 68°F - 77°F (20°C - 25°C).<br />

Excursions between 59°F - 86°F (15°C - 30°C) are permitted.<br />

HOW SUPPLIED: HEARTGARD Chewables for Cats is available in two dosage strengths (see<br />

DOSAGE section) for cats of different weights. Each strength comes in a convenient carton of 6<br />

chewables, packed 10 cartons per tray.<br />

For customer assistance, please contact <strong>Merial</strong> at 1-888-637-4251.<br />

IMAGES HI-RES X FPO


FRONTLINE ®<br />

In-Clinic Education Tools and Materials<br />

Disgusting Duo – Flea/Tick Poster<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Framed and unframed educational poster<br />

Educates clients on the importance<br />

of flea and tick control.<br />

Waiting room/reception area, exam rooms<br />

1


FRONTLINE ®<br />

In-Clinic Education Tools and Materials<br />

Menace Poster and Booklet<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Educational poster and take-home booklet<br />

The booklet and poster work together to educate<br />

clients in clinic about fleas and ticks and reinforce<br />

the message at home. The poster educates<br />

clients on flea infestations. The booklet serves as a<br />

convenient take-home version of the poster content.<br />

Ideal for clients that may be dealing with a flea<br />

infestation. These two pieces of communication<br />

also provide educational support for clinics.<br />

Waiting room/reception area, exam rooms,<br />

checkout area<br />

2


FRONTLINE ® HEARTGARD ® Plus (ivermectin/pyrantel)<br />

In-Clinic Education Tools and Materials<br />

What’s Eating Your Dog? Poster<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Mounted educational poster<br />

Provides clinic staff and clients the ability<br />

to see common parasites and where they<br />

are located in or on the pet.<br />

Waiting room/reception area, exam rooms<br />

3


FRONTLINE ®<br />

In-Clinic Education Tools and Materials<br />

Flea Life Cycle Model<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

A model illustrating the flea life cycle<br />

Offers clinic staff and clients a simple<br />

visual representation of the flea life cycle<br />

and encourages discussions about how<br />

FRONTLINE Plus can help break it.<br />

Exam rooms<br />

4


FRONTLINE ®<br />

In-Clinic Education Tools and Materials<br />

Tick I.D. Card<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

A convenient tick information card<br />

Quick reference tool lets clinic staff<br />

easily share tick information and<br />

images with clients.<br />

Exam rooms<br />

5


FRONTLINE ® HEARTGARD ® (ivermectin) HEARTGARD ® Plus (ivermectin/pyrantel)<br />

In-Clinic Education Tools and Materials<br />

Waiting Room DVD<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Informational video to be shown in the<br />

waiting room<br />

Great opportunity to educate and inform<br />

clients about pet-related topics with TV<br />

commercials, pet health care tips and<br />

prevention information.<br />

Waiting room/reception area<br />

6


FRONTLINE ®<br />

In-Clinic Education Tools and Materials<br />

Application DVD<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

How to Apply FRONTLINE<br />

By taking the client through a simple<br />

step-by-step process, this educational video<br />

demonstrates how easy it is to properly apply<br />

FRONTLINE Brand Products to both dogs and<br />

cats and helpful tips for flea control.<br />

Waiting room<br />

7


FRONTLINE ® HEARTGARD ® (ivermectin) HEARTGARD ® Plus (ivermectin/pyrantel)<br />

In-Clinic Education Tools and Materials<br />

Open/Closed Sign<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Open/Closed, Hours of Care branded<br />

window cling<br />

Helpful signage to show clients the clinic’s<br />

hours and remind them about FRONTLINE<br />

and HEARTGARD Brand Products.<br />

Front door/window<br />

8


FRONTLINE ®<br />

In-Clinic Education Tools and Materials<br />

Door Mat<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

A thick mat for the clinic entrance<br />

An effective way to both help keep a<br />

clinic clean and remind clients about<br />

FRONTLINE Brand Products as they<br />

enter and leave the clinic.<br />

Front door/reception area<br />

9


FRONTLINE ®<br />

In-Clinic Education Tools and Materials<br />

“We Proudly Recommend FRONTLINE” Sign and Header Card<br />

“FRONTLINE Welcome Back” Sign<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Window clings for the clinic entrance<br />

and header card for display(s)<br />

Easy-to-apply window clings to remind<br />

clients and clinic staff about FRONTLINE<br />

Brand Products as they enter and leave<br />

the clinic.<br />

Front door/window and<br />

waiting room/exam rooms<br />

10


FRONTLINE ®<br />

In-Clinic Education Tools and Materials<br />

Calendar Counter Mat<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

A laminated mat for the checkout area<br />

Multifunctional check-writing mat features a<br />

waterproof surface and a 13-month calendar<br />

as a helpful reference.<br />

Reception area, checkout area<br />

11


FRONTLINE ®<br />

In-Clinic Education Tools and Materials<br />

Apothecary Jars<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Acrylic FRONTLINE jars<br />

Allow clinics to store items while visually<br />

reinforcing the message to clinic staff<br />

to remind their clients about FRONTLINE<br />

Brand Products.<br />

Exam rooms<br />

12


FRONTLINE ®<br />

In-Clinic Education Tools and Materials<br />

Buster Pop-up POP<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Pop-up display unit<br />

This easy-to-assemble signage, featuring<br />

the familiar spokes-animals, Buster and Abby<br />

from the FRONTLINE television ads, will help<br />

keep FRONTLINE products top-of-mind<br />

with clients.<br />

Reception area, exam rooms, checkout area<br />

13


FRONTLINE ®<br />

In-Clinic Education Tools and Materials<br />

Buy 6, Get 1 Free Poster and Header Card for Display(s)<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Promotional poster<br />

This poster and header card will serve as a<br />

reminder for clients to purchase at least six<br />

doses of FRONTLINE Plus or TOP SPOT ® in<br />

order to take advantage of the one free dose<br />

offer ($15 value). This poster is also an<br />

excellent tool to help support clinic<br />

dispensing recommendations.<br />

Waiting room, exam rooms<br />

14


FRONTLINE ®<br />

In-Clinic Education Tools and Materials<br />

Keys to Successful Flea Control Tools<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Tear pad, easel and poster<br />

These informative tools can be used to<br />

educate clients about successful ways to<br />

control flea infestation on their pet(s)<br />

and in their home.<br />

Waiting room/reception area, checkout area<br />

15


FRONTLINE ®<br />

In-Clinic Education Tools and Materials<br />

Educational Pyramid<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

An in-clinic educational tool on the flea life cycle<br />

This tool educates clients about the<br />

characteristics of the flea at each stage of its<br />

life cycle. By clearly indicating how the active<br />

ingredients in FRONTLINE Plus affect the flea<br />

at each stage, this tool demonstrates the benefits<br />

of regular use of a flea preventive.<br />

Reception area, checkout area<br />

16


FRONTLINE ® HEARTGARD ® (ivermectin) HEARTGARD ® Plus (ivermectin/pyrantel)<br />

Client Take-Home Materials<br />

Information Center for FRONTLINE and HEARTGARD Brand Products*<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Product brochure, rebate and<br />

coupon pad holder<br />

A convenient, one-stop materials organizer<br />

for client information.<br />

Waiting room/reception area, checkout area<br />

* Type of display may vary.<br />

17


FRONTLINE ®<br />

Client Take-Home Materials<br />

Dog and Cat Consumer Brochure – English<br />

Cat Consumer Brochure – English<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Color, tri-fold educational brochures<br />

Allow clinics to provide clients with valuable,<br />

easy-to-read educational materials on the topic<br />

of effective year‐round flea and tick control.<br />

Waiting room/reception area, exam rooms,<br />

checkout area<br />

18


FRONTLINE ®<br />

Client Take-Home Materials<br />

Dog Consumer Brochure – Spanish<br />

Cat Consumer Brochure – Spanish<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Color, tri-fold educational brochures<br />

Allow clinics to provide clients with valuable,<br />

easy-to-read educational materials on the topic<br />

of effective year-round flea and tick control.<br />

Waiting room/reception area, exam rooms,<br />

checkout area<br />

19


FRONTLINE ®<br />

Client Take-Home Materials<br />

How to Apply FRONTLINE Plus and FRONTLINE Spray Tear Pads<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Instructional tear pads for pet owners<br />

A helpful step-by-step instruction sheet<br />

that can be given to pet owners detailing<br />

the correct way to use FRONTLINE Plus<br />

and FRONTLINE Spray treatments. This tool<br />

can be used as a reference for first-time<br />

FRONTLINE users or as a reminder for<br />

ongoing treatments.<br />

Waiting room/reception area, exam rooms,<br />

checkout area<br />

20


FRONTLINE ®<br />

HEARTGARD ® Plus (ivermectin/pyrantel)<br />

Client Take-Home Materials<br />

Puppy/Kitten Kits<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Starter kits for new puppy/kitten owners<br />

Helpful starter kits with important<br />

information, free samples, coupons and<br />

rebates that clinic staff can offer to new<br />

puppy and kitten owners to help encourage<br />

a long‐lasting pet health care relationship.<br />

Reception area, exam rooms, checkout area<br />

21


FRONTLINE ®<br />

Compliance Aids<br />

Direct-to-Consumer Communications (Website and TV Advertising)<br />

Description:<br />

Benefit:<br />

www.FRONTLINE.com and<br />

FRONTLINE consumer TV ads<br />

The website is an educational resource for<br />

consumers that offers information on fleas,<br />

ticks and FRONTLINE, while TV advertising<br />

supports flea and tick awareness and product<br />

recommendations.<br />

22


FRONTLINE ® HEARTGARD ® (ivermectin) HEARTGARD ® Plus (ivermectin/pyrantel)<br />

Compliance Aids<br />

Vet-to-Pet Home Delivery<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Home delivery service for FRONTLINE<br />

and HEARTGARD Brand Products<br />

Supports the relationship between vets and<br />

clients by offering clients a convenient home<br />

delivery service. This service also supports<br />

compliance through regular monthly usage of<br />

FRONTLINE Brand Products.<br />

Reception area, checkout area, clinic windows<br />

23


FRONTLINE ®<br />

Compliance Aids<br />

Client Reminder Postcards<br />

Description:<br />

Benefit:<br />

Appointment reminder postcards<br />

Encourage preventive medicine by<br />

reminding clients when it’s time to make<br />

an appointment.<br />

24


FRONTLINE ®<br />

Compliance Aids<br />

Buy 6 Get 1 Free Coupon<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Buy 6 Get 1 Free coupon<br />

Helpful, money-saving coupon on the<br />

purchase of 6-packs of FRONTLINE Brand<br />

Products that clinics can offer clients<br />

to help encourage year-round use and<br />

promote monthly compliance.<br />

Reception area, checkout area<br />

25


FRONTLINE ®<br />

Compliance Aids<br />

Display Unit – Horizontal<br />

ITEM: PPS5PRODUCTTRAY<br />

Display Unit – Vertical/Tower<br />

ITEM: PPS601MERCHANDISER<br />

Display Unit – Cube<br />

ITEM: FLE08CNCUBEDISPLAY<br />

FRONTLINE Brand Products Display Units – Vertical, Horizontal and Cube<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Display units for FRONTLINE Brand Products<br />

Product display units allow for the<br />

convenient display of all the FRONTLINE<br />

Brand Products that clinics may carry.<br />

It’s also easy for clients to see them<br />

upon arrival or at checkout to purchase<br />

FRONTLINE Brand Products.<br />

Checkout area<br />

26


FRONTLINE ®<br />

Compliance Aids<br />

Email Reminder Tear Pad<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Tear-off and sticky-back reminder pads<br />

A helpful take-home communication that<br />

clinics can offer clients that explains how to<br />

sign up for monthly email reminders to give<br />

their pets FRONTLINE Brand Products, and<br />

helps encourage monthly compliance.<br />

Reception area, checkout area<br />

27


FRONTLINE ® HEARTGARD ® (ivermectin) HEARTGARD ® Plus (ivermectin/pyrantel)<br />

Compliance Aids<br />

MERIAL ® <strong>Rewards</strong> Program Brochure<br />

Description:<br />

Benefit:<br />

Points program that rewards clinic staff for<br />

promoting proper pet health care<br />

MERIAL <strong>Rewards</strong> is a program for clinic staff<br />

that allows them to collect points when they<br />

dispense packs of FRONTLINE (6 dose) and<br />

HEARTGARD (12 dose) Brand Products.<br />

28


FRONTLINE ® HEARTGARD ® Plus (ivermectin/pyrantel)<br />

Compliance Aids<br />

In-Clinic Dispensing Programs<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Programs and promotions designed to<br />

increase dispensing in clinics<br />

Creates dialogue between staff and clients<br />

concerning pet health care issues and<br />

preventive medicine, while encouraging<br />

monthly compliance.<br />

Reception area, checkout area<br />

29


FRONTLINE ®<br />

Compliance Aids<br />

Appointment Cards<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Appointment cards to provide to clients<br />

at the end of their visit to the clinic. To meet<br />

your printing requirements, these cards are<br />

available in three versions; 3-up, 4-up<br />

and pinfed.<br />

Appointment cards aid clinics in supporting<br />

pet health and compliance by reminding<br />

clients of their next scheduled appointment.<br />

Reception area, checkout area<br />

30


FRONTLINE ®<br />

Product Support Tools for Clinic Staff<br />

Interactive Training<br />

Description:<br />

Benefit:<br />

VETerinaire, <strong>Merial</strong> University, Lunch & Learn<br />

Seminars, <strong>Merial</strong> EDU SM<br />

Fun, interactive, informational seminars and<br />

programs designed to educate clinic staff on<br />

fleas, ticks and <strong>Merial</strong> products and create<br />

opportunity for continuing education credits.<br />

31


FRONTLINE ®<br />

Product Support Tools for Clinic Staff<br />

Technical Supplements<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Flea and tick control technical supplements<br />

for clinic staff<br />

Provide clinic staff with the necessary<br />

information to educate clients on:<br />

• the importance of compliance<br />

• ongoing flea and tick control<br />

• where fleas and ticks can hide<br />

Staff room<br />

32


FRONTLINE ®<br />

Product Support Tools for Clinic Staff<br />

Feline Techniques in Practice Supplement<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Cat technical supplement<br />

for clinic staff<br />

Reminds clinic staff to advocate the<br />

importance of feline health care.<br />

Staff room<br />

33


FRONTLINE ®<br />

Product Support Tools for Clinic Staff<br />

Firstline Supplement – Boosting Client Compliance<br />

Description:<br />

Benefit:<br />

Display Area(s):<br />

Objection-handling technical supplement<br />

for clinic staff<br />

Helps clinic staff understand and address<br />

client objections when they recommend<br />

flea and tick control products. This can help<br />

strengthen the relationship with their clients<br />

and increase compliance.<br />

Staff room<br />

34


FRONTLINE ® HEARTGARD ® (ivermectin) HEARTGARD ® Plus (ivermectin/pyrantel)<br />

Product Support Tools for Clinic Staff<br />

Paws to Save Pets <br />

Description:<br />

Display Area(s):<br />

Paws to Save Pets was founded in 2006 in response<br />

to the devastation left behind by Hurricane Katrina.<br />

Through the Petfinder.com Foundation and the<br />

American Veterinary Medical Foundation, Paws to Save<br />

Pets continues to provide disaster relief assistance and<br />

preparedness programs to help ensure the health and<br />

well-being of companion animals throughout the U.S.<br />

To learn more visit www.pawstosavepets.com<br />

35


FRONTLINE ®<br />

Product Support Tools for Clinic Staff<br />

Technical Services Team Hotline<br />

Description:<br />

Benefit:<br />

Field-based and telephone technical support<br />

Provides clinics with ready access<br />

to information on products, including<br />

difficult flea control cases, disease<br />

states, etc., when they need it most:<br />

1‐888‐MERIAL‐1, option 3, or their<br />

<strong>Merial</strong> Sales Representative.<br />

Additional reference aids: <strong>Merial</strong> ® Vet Tech Services phone stickers,<br />

<strong>Merial</strong> Vet Tech Services magnets.<br />

36


ORDER FORM<br />

catalog<br />

of educational<br />

and supportive materials.<br />

To place an order, submit this form to your <strong>Merial</strong> Sales Representative<br />

in person, or call 1-888-MERIAL-1 for more information.<br />

DOCTOR:<br />

CLINIC NAME:<br />

CLINIC ADDRESS:<br />

CITY: STATE: ZIP:<br />

PHONE: ( ) FAX: ( )<br />

EMAIL (optional):<br />

ITEM ITEM NUMBER AVAILABILITY QUANTITY<br />

Flea/Tick Poster – Disgusting Duo FRAMED PPS6COMBOPOSTER ✓<br />

Flea/Tick Poster – Disgusting Duo UNFRAMED PPS6COMBOPOSTERU ✓<br />

Menace Poster FLE07CNMENACEPOSTR ✓<br />

Menace Booklet FLE07DTFLEASTORYC ✓<br />

What’s Eating Your Dog? Poster PPS5PARASITEPOSTER ✓<br />

Flea Life Cycle Model TDA6FLEAMODEL ✓<br />

Tick I.D. Card ICD6TICKIDCARD10 ✓<br />

Waiting Room DVD CVD6WTGRMDVDHOLDER ✓<br />

Application DVD FLECN07VIGNETTES ✓<br />

Open/Closed Sign PPS6OPENCLSDHOURS ✓<br />

Door Mat FUN607WELCOMEMAT ✓<br />

“We Proudly Recommend FRONTLINE ® ” Window Cling PPS6WINDRECOMMEND ✓<br />

“FRONTLINE Welcome Back” Window Cling PRO6WINDOWCLINGH20 ✓<br />

“We Recommend” Header Card PPS6TOWERRECOMMEND ✓<br />

Calendar Counter Mat PRO701COUNTERMAT ✓<br />

Apothecary Jars (Small) FUN6FLAPOTHJARSM ✓<br />

Apothecary Jars (Large) FUN6FLAPOTHJARLG ✓<br />

Buster Pop-up POP FLE08MRPOPUP ✓<br />

Buy 6, Get 1 Free Poster FLE07PRBUY6G1POSTR ✓<br />

BUY 6 Header Card for Display(s) PPS5HEADERCARDBUY6 ✓<br />

Keys to Successful Flea Control Tools: Poster FLE07MRKEYPOSTER ✓<br />

Keys to Successful Flea Control Tools: Easel FLEPRO7CLINICEASER ✓<br />

Keys to Successful Flea Control Tools: Pad FLEPRO7PADR ✓<br />

Educational Pyramid FLE08MRPYRAMID ✓<br />

Information Center: Brochure and Coupon Holder<br />

PPS601CPNBROHOLDER ✓<br />

FRONTLINE and HEARTGARD ® (ivermectin)<br />

Pet (Dog and Cat) Consumer Brochure CSA7COMBOBROCHURE ✓<br />

Cat Consumer Brochure CSA7CATBROCHURE ✓<br />

Dog Consumer Brochure (Spanish) CSA6CANCONSPANBRO ✓<br />

Cat Consumer Brochure (Spanish) PRO6FELSPANBRO ✓<br />

How to Apply FRONTLINE Plus Tear Pad CSA7APPLYPLUSREV ✓<br />

How to Apply FRONTLINE Spray Tear Pad FLE07CNAPPLYSPRAY ✓<br />

Puppy and Kitten Kit Merchandiser PPK4FLPUP03000109 ✓<br />

Vet to Pet Home Delivery (Detailer only) PRO6VET2PETDETAIL ✓<br />

Client Reminder Postcards – 3-up PRO6REMINDCARD3UP ✓<br />

Client Reminder Postcards – 4-up PRO5REMINDCARD4UP ✓<br />

Client Reminder Postcards – Pinfed PRO5PINFEDCARD ✓<br />

Cat Only Reminder Card 3-up PRO5CATREMINDCARD3 ✓<br />

Cat Only Reminder Card 4-up PRO5CATREMINDCARD4 ✓<br />

Buy 6 Get 1 Free Coupon CPR7BUY6GET1 ✓<br />

FRONTLINE Product Display Unit – Vertical/Tower PPS601MERCHANDISER ✓<br />

FRONTLINE Product Display Unit – Horizontal PPS5PRODUCTTRAY ✓<br />

FRONTLINE Product Display Unit – Cube FLE08CNCUBEDISPLAY ✓<br />

Email Reminder Tear Pad PRO5PADREMINDER ✓<br />

FRONTLINE.com Email Reminder Post-It ® Notes CSA7EMAILPOSTIT ✓<br />

MERIAL <strong>Rewards</strong> Program Brochure SPA08NAWELKITBROCH ✓<br />

Cat’s Meow In-Clinic Dispensing Program FUN4FLE41219CATPGM ✓<br />

Paws for Charity In-Clinic Dispensing Program PRO5BOXPAWS07 ✓<br />

Appointment Cards FLE08CNAPPTCARD ✓<br />

Veterinary Team Advocate Supplement:<br />

FLEA07PBFIRSTLINER ✓<br />

Hidden Hot Spots for Fleas and Ticks<br />

Techniques in Practice Supplement: Take Control of Fleas FLEVET7VETTECHSUPPLEMENTR ✓<br />

Techniques in Practice Supplement:<br />

ADS6TECHNIQUESDEC ✓<br />

The Forgotten Feline Patient<br />

Firstline Supplement – Boosting Client Compliance ADS6FIRSTLINEDEC ✓<br />

®Post-it is a registered trademark of 3M Company.<br />

®HEARTGARD and FRONTLINE are registered trademarks of <strong>Merial</strong>.<br />

©2008 <strong>Merial</strong> Limited, Duluth, GA. All rights reserved.<br />

FLEPRO8MERCATALFORM<br />

Product Support Tools<br />

for Clinic Staff<br />

Compliance Aids<br />

Client Take-Home Materials<br />

In-Clinic Tools and Materials

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