Journal_1_2014_final_WEB
Journal_1_2014_final_WEB
Journal_1_2014_final_WEB
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Innovation, know how and technolgy in wound care<br />
<strong>2014</strong> EDUCATION ACTIVITIES<br />
Industry Course in Copenhagen<br />
MODULE 1: User-driven innovation<br />
Module 1: Introduction (for all participants)<br />
n Rapid innovation: Participants will engage in the<br />
product development process and try all steps of a<br />
generic process, from user interviews to the prototype/model<br />
building of their solution.<br />
Module 1a: User-driven innovation –the basics (for participants<br />
who are new to user-driven innovation)<br />
Participants will be introduced to the following aspects of<br />
user-driven innovation:<br />
n What is user-driven innovation? (Basic concepts:<br />
process and methods)<br />
n Why should we care about user-driven innovation?<br />
n What are the types of user-driven innovation and<br />
their characteristics, including product design and<br />
the development/implementation of service delivery<br />
models?<br />
Module 1b: User-driven innovation – new approaches<br />
(for participants with previous practical experience in userdriven<br />
innovation)<br />
Participants will be presented with the newest trends<br />
regarding user involvement:<br />
n What are the types of user-driven innovation and<br />
their characteristics, including product design and<br />
the development/implementation of service delivery<br />
models?<br />
n How can users be involved in new approaches, such<br />
as community-based innovation, online development<br />
forums, and need-based focus processes, in<br />
existing networks?<br />
MODULE 3: Organisational and work-practice<br />
challenges in the implementation of user-driven<br />
innovation processes<br />
Implementing new innovation methods into everyday<br />
R&D can lead to the development of new work practices<br />
and the training of employees.<br />
n How do we integrate new innovation methods into<br />
established work practices?<br />
n Why must user-driven innovation be an integrated<br />
part of corporate strategy and philosophy instead of<br />
isolated projects?<br />
MODULE 4: Generation of a business model<br />
that is focused on collaboration and value creation<br />
Opening up to new innovation methods can create new<br />
ways to see one’s company and develop how business models<br />
should be created for new solutions. The involvement<br />
of external partners can help identify new ways to define<br />
revenue structures, share expenses, and invite input to<br />
service delivery. However, navigating the complex constellation<br />
of private and public partners can present many<br />
challenges.<br />
n How do we involve partners when we are setting<br />
up our business model? (examples from the field of<br />
eHealth, e.g., telemedicine and exchange of patient<br />
data)<br />
n What tools for business model generation can have<br />
sustainable and long-term effects?<br />
n How can we establish collaborative innovation between<br />
public and private sectors using telemedicine<br />
ecosystems?<br />
MODULE 2: From needs to value creation<br />
One side of user-driven innovation is identifying the users’<br />
unmet needs. However, translating these needs to ideas<br />
that create value for the end users is another key area of<br />
expertise that requires training and experience.<br />
n How can unmet needs be converted into innovation?<br />
(examples within wound care)<br />
n Who are we creating value for in an innovation process?<br />
n Who should be involved in the development process,<br />
and when should it be done? (for example, end users<br />
and industry)<br />
MODULE 5: Trends in healthcare development:<br />
eHealth, telemedicine, and all that jazz<br />
New trends appearing within the healthcare sector involve<br />
telemedicine and independent living technologies. The<br />
traditional roles of healthcare partners are being challenged,<br />
and the demands from users continuously change.<br />
Therefore, it will be important to keep up with developmental<br />
trends in order to always stay one step ahead.<br />
n How can the industry become an active player in<br />
creating patient empowerment for chronic patients?<br />
n What is an example of innovation in service delivery?<br />
(case: Telemedicine in wound care)<br />
n What are the new trends and development paths in<br />
the regulatory field?<br />
<br />
EWMA <strong>Journal</strong> <strong>2014</strong> vol 14 no 1 67