Journal_1_2014_final_WEB

Innovation, know how and technolgy in wound care
2014 EDUCATION ACTIVITIES
Industry Course in Copenhagen
MODULE 1: User-driven innovation
Module 1: Introduction (for all participants)
n Rapid innovation: Participants will engage in the
product development process and try all steps of a
generic process, from user interviews to the prototype/model
building of their solution.
Module 1a: User-driven innovation –the basics (for participants
who are new to user-driven innovation)
Participants will be introduced to the following aspects of
user-driven innovation:
n What is user-driven innovation? (Basic concepts:
process and methods)
n Why should we care about user-driven innovation?
n What are the types of user-driven innovation and
their characteristics, including product design and
the development/implementation of service delivery
models?
Module 1b: User-driven innovation – new approaches
(for participants with previous practical experience in userdriven
innovation)
Participants will be presented with the newest trends
regarding user involvement:
n What are the types of user-driven innovation and
their characteristics, including product design and
the development/implementation of service delivery
models?
n How can users be involved in new approaches, such
as community-based innovation, online development
forums, and need-based focus processes, in
existing networks?
MODULE 3: Organisational and work-practice
challenges in the implementation of user-driven
innovation processes
Implementing new innovation methods into everyday
R&D can lead to the development of new work practices
and the training of employees.
n How do we integrate new innovation methods into
established work practices?
n Why must user-driven innovation be an integrated
part of corporate strategy and philosophy instead of
isolated projects?
MODULE 4: Generation of a business model
that is focused on collaboration and value creation
Opening up to new innovation methods can create new
ways to see one’s company and develop how business models
should be created for new solutions. The involvement
of external partners can help identify new ways to define
revenue structures, share expenses, and invite input to
service delivery. However, navigating the complex constellation
of private and public partners can present many
challenges.
n How do we involve partners when we are setting
up our business model? (examples from the field of
eHealth, e.g., telemedicine and exchange of patient
data)
n What tools for business model generation can have
sustainable and long-term effects?
n How can we establish collaborative innovation between
public and private sectors using telemedicine
ecosystems?
MODULE 2: From needs to value creation
One side of user-driven innovation is identifying the users’
unmet needs. However, translating these needs to ideas
that create value for the end users is another key area of
expertise that requires training and experience.
n How can unmet needs be converted into innovation?
(examples within wound care)
n Who are we creating value for in an innovation process?
n Who should be involved in the development process,
and when should it be done? (for example, end users
and industry)
MODULE 5: Trends in healthcare development:
eHealth, telemedicine, and all that jazz
New trends appearing within the healthcare sector involve
telemedicine and independent living technologies. The
traditional roles of healthcare partners are being challenged,
and the demands from users continuously change.
Therefore, it will be important to keep up with developmental
trends in order to always stay one step ahead.
n How can the industry become an active player in
creating patient empowerment for chronic patients?
n What is an example of innovation in service delivery?
(case: Telemedicine in wound care)
n What are the new trends and development paths in
the regulatory field?
EWMA Journal 2014 vol 14 no 1 67