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2012 U.S. Army Soldier Show Sponsorship After Action Report

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http://www.myguidon.com/index.php?option=com_content&task=view&id=14907&Itemid=41<br />

http://www.myguidon.com/index.php?option=com_content&task=view&id=14958&Itemid=41<br />

Circulation = number of printed publication/readers Issue = How often is magazine printed<br />

Experience MWR June 5000 Monthly – See Annex B<br />

Experience MWR July 5000 Monthly – See Annex B<br />

MWR Fun Guide 8000 Monthly<br />

Guidon (Installation paper) 10,000 Weekly<br />

Daily Guide 1850 Weekly<br />

Please scan any articles (in color if so printed) and forward to IMCOM G9 Marketing POC.<br />

<strong>Soldier</strong> <strong>Show</strong> advertised on Radio? Yes No<br />

If yes, what is the reach of radio station?** KFLW 98.9 ~ Covers 7 counties<br />

KOZQ 102.3 ~ Covers 7 counties<br />

<strong>Soldier</strong> <strong>Show</strong> advertised on Command Channel? Yes No<br />

If yes, what is the reach of the Command Channel?** 30,000<br />

Copy of Marketing Plan submitted? Yes No<br />

** Reach = how many people can hear or are subscribed to the radio station? How many people are<br />

subscribed to the Command Channel?<br />

At the Performance:<br />

Number of attendees at each show: 1. 15,000 2. N/A 3. N/A 4. N/A 5. N/A<br />

Approximate number of I AM STRONG touch cards distributed: 250<br />

Approximate number of I AM STRONG black brochures distributed: 124<br />

Approximate number of I AM STRONG grey brochures distributed: 186<br />

(Black brochures are for <strong>Soldier</strong>s; grey brochures are for civilians)<br />

BOSS Support for SHARP/I AM STRONG Display:<br />

A minimum of two (2) BOSS <strong>Soldier</strong>s required to man the display. If garrison does not have a<br />

BOSS program, the SARC or MWR personnel should man the display.<br />

Names with Rank of BOSS representatives working the SHARP / I AM STRONG display at each<br />

show:<br />

Name Rank E-mail Phone #<br />

Lenoir, Tonya CPL tonya.r.lenoireverhart.mil@mail.mil 937-554-4516<br />

Laforgue, Claudia 1LT claudia.r.laforgue.mil@mail.mil 573-596-0340<br />

Bonds, Joe SGM joe.a.bonds.mil@mail.mil 573.563.5119<br />

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