2012 U.S. Army Soldier Show Sponsorship After Action Report
2012 U.S. Army Soldier Show Sponsorship After Action Report 2012 U.S. Army Soldier Show Sponsorship After Action Report
Listing of local sponsors, benefits provided and amount of their contribution (this information is needed for statistical purposes only): Fort Wood Hotels: Rooms discounted to $69.00/room/night below per diem rate ($81.00/room/night). The savings was $573.00 when compared to IHG and other local accommodations. Declined onsite display. Colton’s Steakhouse: Provided meal after performance. Received acknowledgement on tables where Soldiers ate. In-kind value approximately $280.00. Promote SHARP Sweepstakes: One lucky winner per garrison will receive a $200 VISA Gift card or check and one overall winner will win a trip to Shades of Green valued at (not to exceed) $5,000, after completing a short survey on the SHARP web link provided in the Soldier Show program. Impression count is extremely important for SHARP. Impressions are counted as follows: Number of posters/banners/marquees etc. x patrons passing by the poster etc. x days the poster is displayed. Please provide the following: (see Annex C for full logo impression report) Number of Posters 40 Number of Impressions: 3,211,584 Number of Flyers distributed: 5580 Number of Impressions: 16,740 Number of Banners (if any): 0 Number of Impressions: 0 Marquees: Yes No Number of Impressions: 505,080 Advertisements placed: 6 Number of Impressions: 142,236 E-mails distributed: Yes No Sponsors mentioned: Yes No Number of e-mail recipients: 6200 Articles about Soldier Show: Yes No Sponsors mentioned in Article? Yes No Total number of articles: 3 If sponsors are not mentioned, provide reason why not? (Per AR 360-1 it is permitted to mention sponsors in news stories; sponsor is an Army program and therefore should be included in all publications.) ~ Articles were written by the newspaper staff MWR Marketing did not get a chance to review them prior to publication. Article one (May 17) featured 2 FLW Soldiers SFC Whittle and SPC Petersen, Second article (June 14) was combined with the July 4 th celebration and third article (June 28) more indepth July 4 th article which highlighted the SS. Press release sent to local papers and radio DID have sponsor mentions – see Annex D Circulation* and number of issues of any publication that includes any advertising and/or press releases for the Soldier Show with the I AM STRONG logo or mention of SHARP’s sponsorship: Link to Articles below http://www.myguidon.com/index.php?option=com_content&task=view&id=14808&Itemid=40 2
http://www.myguidon.com/index.php?option=com_content&task=view&id=14907&Itemid=41 http://www.myguidon.com/index.php?option=com_content&task=view&id=14958&Itemid=41 Circulation = number of printed publication/readers Issue = How often is magazine printed Experience MWR June 5000 Monthly – See Annex B Experience MWR July 5000 Monthly – See Annex B MWR Fun Guide 8000 Monthly Guidon (Installation paper) 10,000 Weekly Daily Guide 1850 Weekly Please scan any articles (in color if so printed) and forward to IMCOM G9 Marketing POC. Soldier Show advertised on Radio? Yes No If yes, what is the reach of radio station?** KFLW 98.9 ~ Covers 7 counties KOZQ 102.3 ~ Covers 7 counties Soldier Show advertised on Command Channel? Yes No If yes, what is the reach of the Command Channel?** 30,000 Copy of Marketing Plan submitted? Yes No ** Reach = how many people can hear or are subscribed to the radio station? How many people are subscribed to the Command Channel? At the Performance: Number of attendees at each show: 1. 15,000 2. N/A 3. N/A 4. N/A 5. N/A Approximate number of I AM STRONG touch cards distributed: 250 Approximate number of I AM STRONG black brochures distributed: 124 Approximate number of I AM STRONG grey brochures distributed: 186 (Black brochures are for Soldiers; grey brochures are for civilians) BOSS Support for SHARP/I AM STRONG Display: A minimum of two (2) BOSS Soldiers required to man the display. If garrison does not have a BOSS program, the SARC or MWR personnel should man the display. Names with Rank of BOSS representatives working the SHARP / I AM STRONG display at each show: Name Rank E-mail Phone # Lenoir, Tonya CPL tonya.r.lenoireverhart.mil@mail.mil 937-554-4516 Laforgue, Claudia 1LT claudia.r.laforgue.mil@mail.mil 573-596-0340 Bonds, Joe SGM joe.a.bonds.mil@mail.mil 573.563.5119 3
- Page 1: 2012 U.S. Army Soldier Show Sponsor
- Page 5 and 6: Annex A MAIN HOME PAGE I AM STRONG
- Page 7 and 8: EVENTS/FLYERS Page I AM STRONG logo
- Page 9 and 10: Annex B Sample of Ad in the Experie
- Page 11: Annex D Family & MWR Media Release
Listing of local sponsors, benefits provided and amount of their contribution (this information is<br />
needed for statistical purposes only):<br />
Fort Wood Hotels: Rooms discounted to $69.00/room/night below per diem rate<br />
($81.00/room/night). The savings was $573.00 when compared to IHG and other local<br />
accommodations. Declined onsite display.<br />
Colton’s Steakhouse: Provided meal after performance. Received acknowledgement on tables<br />
where <strong>Soldier</strong>s ate. In-kind value approximately $280.00.<br />
Promote SHARP Sweepstakes:<br />
One lucky winner per garrison will receive a $200 VISA Gift card or check and one overall winner<br />
will win a trip to Shades of Green valued at (not to exceed) $5,000, after completing a short survey<br />
on the SHARP web link provided in the <strong>Soldier</strong> <strong>Show</strong> program.<br />
Impression count is extremely important for SHARP. Impressions are counted as follows:<br />
Number of posters/banners/marquees etc. x patrons passing by the poster etc. x days the poster is<br />
displayed.<br />
Please provide the following:<br />
(see Annex C for full logo impression report)<br />
Number of Posters 40 Number of Impressions: 3,211,584<br />
Number of Flyers distributed: 5580 Number of Impressions: 16,740<br />
Number of Banners (if any): 0 Number of Impressions: 0<br />
Marquees: Yes No Number of Impressions: 505,080<br />
Advertisements placed: 6 Number of Impressions: 142,236<br />
E-mails distributed: Yes No<br />
Sponsors mentioned: Yes No Number of e-mail recipients: 6200<br />
Articles about <strong>Soldier</strong> <strong>Show</strong>: Yes No<br />
Sponsors mentioned in Article? Yes No<br />
Total number of articles: 3<br />
If sponsors are not mentioned, provide reason why not? (Per AR 360-1 it is permitted to mention<br />
sponsors in news stories; sponsor is an <strong>Army</strong> program and therefore should be included in all<br />
publications.)<br />
~ Articles were written by the newspaper staff MWR Marketing did not get a chance to review them<br />
prior to publication. Article one (May 17) featured 2 FLW <strong>Soldier</strong>s SFC Whittle and SPC Petersen,<br />
Second article (June 14) was combined with the July 4 th celebration and third article (June 28)<br />
more indepth July 4 th article which highlighted the SS. Press release sent to local papers and radio<br />
DID have sponsor mentions – see Annex D<br />
Circulation* and number of issues of any publication that includes any advertising and/or press<br />
releases for the <strong>Soldier</strong> <strong>Show</strong> with the I AM STRONG logo or mention of SHARP’s sponsorship:<br />
Link to Articles below<br />
http://www.myguidon.com/index.php?option=com_content&task=view&id=14808&Itemid=40<br />
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