2012 U.S. Army Soldier Show Sponsorship After Action Report
2012 U.S. Army Soldier Show Sponsorship After Action Report 2012 U.S. Army Soldier Show Sponsorship After Action Report
Annex C Placement/Advertizing Description (# impressions X lenthg of display) I AM Strong Total Impressions 4,152,390 Posters/Flyers/Displays Shopette (2) - poster 1500/day x 21 days x 2 X 63,000 PX 5000 x 30 days X 15,000 PX Food Court 5000 x 30 days X 15,000 Commisary 2000 x 21 days X 42,000 Class VI 500 x 30 days X 15,000 Posters (40) 40 x 60 days X 2,400 Flyers (5580) 5580 x readership of 3 X 16,740 Fun Guide (8000) 8,000 x 2 months X 16,000 Marquee 16,836 (1/4 post pop) x 30 X 505,080 MWR Facilites (25) 4000 x 30 days x 25 X 3,000,000 Lodging 1656 x 14 X 23,184 Bldg 470 600 x 60 X 36,000 Radio KOZQ 40 live reads X 120 40 live reads / Weekly KFLW interview x 8 weeks X 350 Newspapers Articles Guidon- circulation 10,000 weekly Newspapers Ads Guidon- circulation 10,000 weekly Publications Experience MWR Monthly 5,000 month 2 articles x 10,000 and readership of 3 X 60,000 2 ads x 10,000 x readership of 3 X 60,000 1 Ad s x 5,000 and readership of 3 X 15,000 Experience MWR Monthly Digital - 7236 Readers 1 Ad x 7236 X 7,236 Web Web page hits Installation Wide Emails 2 months logo impressions on 4 main web pages average 25,000 hits/month X 200,000 5 weeks x 2x's week x 6000 email addresses X 60,000 4,152,110 10
Annex D Family & MWR Media Release Megan O'Donoghue Director, MWR Marketing, Advertising & Sponsorship U.S. Army, Fort Leonard Wood Family & Morale, Welfare, Recreation (573) 596-0117 DSN 581-0117 Cell: (573) 855-0765 June 1, 2012 2012 ARMY SOLDIER SHOW OPEN TO THE PUBLIC Active-duty Soldiers bring the emotional, mental, physical, spiritual and family pillars of military life to the stage in “Army Strong,” the 2012 U.S. Army Soldier Show. The entertainment for the Soldiers by the Soldiers is back once again to entertain our Soldiers and families on July 4 th . The 90-minute song-and-dance production is designed to accentuate the strengths and resiliency of Soldiers and military Families through modern songs, current hits, vibrant costuming, exciting choreography and spectacular visuals. Two members of the cast might look familiar to us here at Fort Leonard Wood, Army Reserve Spc. Julio Petersen III previously stationed here, returns from the 2009 U.S. Army Soldier Show, and Sgt. Jon Whittle of, Mo., was a 2011 our local Operation Rising Star winner. The theme this year mirror’s the Chief of Staff’s motto which is, “The strength of our Army is our Soldiers, the strength of our Soldiers is our Families, and that’s what makes us Army Strong.” The show is designed to follow that theme, and to highlight the strength aspect all the way through. The U. S Army Soldier Show will take place at Gammon Field at 7:30 pm. Show is FREE and open to the public followed by the area’s largest fireworks display. For more information call 573 596-6913 The 2012 Army Soldier Show is sponsored by I.A.M. Strong, the Army's Campaign to combat sexual harassment and sexual assault by engaging all Soldiers to prevent inappropriate behavior before it occurs. I.A.M. Strong is proud to be involved with the 2012 Army Soldier Show to educate its audience and move towards achieving cultural change within the Army. www.preventsexualassault.army.mil For the safety and security of our Service Members and Families - no coolers, pets and fireworks allowed on the venue. Thank you! STOP DATE July 5, 2012 11
- Page 1 and 2: 2012 U.S. Army Soldier Show Sponsor
- Page 3 and 4: http://www.myguidon.com/index.php?o
- Page 5 and 6: Annex A MAIN HOME PAGE I AM STRONG
- Page 7 and 8: EVENTS/FLYERS Page I AM STRONG logo
- Page 9: Annex B Sample of Ad in the Experie
Annex C<br />
Placement/Advertizing<br />
Description (# impressions<br />
X lenthg of display)<br />
I AM Strong Total Impressions<br />
4,152,390<br />
Posters/Flyers/Displays<br />
Shopette (2) - poster<br />
1500/day x 21 days x<br />
2 X 63,000<br />
PX 5000 x 30 days X 15,000<br />
PX Food Court 5000 x 30 days X 15,000<br />
Commisary 2000 x 21 days X 42,000<br />
Class VI 500 x 30 days X 15,000<br />
Posters (40) 40 x 60 days X 2,400<br />
Flyers (5580)<br />
5580 x readership of<br />
3 X 16,740<br />
Fun Guide (8000) 8,000 x 2 months X 16,000<br />
Marquee<br />
16,836 (1/4 post pop)<br />
x 30 X 505,080<br />
MWR Facilites (25) 4000 x 30 days x 25 X 3,000,000<br />
Lodging 1656 x 14 X 23,184<br />
Bldg 470 600 x 60 X 36,000<br />
Radio<br />
KOZQ 40 live reads X 120<br />
40 live reads / Weekly<br />
KFLW<br />
interview x 8 weeks X 350<br />
Newspapers Articles<br />
Guidon- circulation<br />
10,000 weekly<br />
Newspapers Ads<br />
Guidon- circulation<br />
10,000 weekly<br />
Publications<br />
Experience MWR<br />
Monthly 5,000 month<br />
2 articles x 10,000<br />
and readership of 3 X 60,000<br />
2 ads x 10,000 x<br />
readership of 3 X 60,000<br />
1 Ad s x 5,000 and<br />
readership of 3 X 15,000<br />
Experience MWR<br />
Monthly Digital - 7236<br />
Readers 1 Ad x 7236 X 7,236<br />
Web<br />
Web page hits<br />
Installation Wide Emails<br />
2 months logo<br />
impressions on 4<br />
main web pages<br />
average 25,000<br />
hits/month X 200,000<br />
5 weeks x 2x's week<br />
x 6000 email<br />
addresses X 60,000<br />
4,152,110<br />
10
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