2012 U.S. Army Soldier Show Sponsorship After Action Report

2012 U.S. Army Soldier Show
Sponsorship After Action Report
Please complete all sections of this report template in order to receive
$4,000 for your garrison (per sponsorship agreement $200 per
performance will be transferred to BOSS program code if BOSS manned
SHARP display.)
Incomplete reports will be treated as not submitted.
Report must be submitted within seven (7) days after last performance.
Garrison Name: Fort Leonard Wood
Contact Information (Name, Tel. No., e-mail):
Soldier Show POC: Eli Wilson, (573) 433-1776, eli.m.wilson.naf@mail.mil
Marketing POC: Megan O’Donoghue, (573) 596-0117, megan.j.odonoghue.naf@mail.mil
Sponsorship POC: Shereece Spain, (573) 596-0147, Shereece.n.spain.naf@mail.mil
BOSS POC: SPC Ronda Tuberville, (573) 596.0131 ext 6-6912, ronda.k.tuberville.mil@mail.mil
Sexual Assault Response Coordinator (SARC): MSG Benjamin Pearson, 573-596-0601,
benjamin.c.pearson.mil@mail.mil
Before Soldier Show Performance:
Sponsor web ad/link to sponsor website must be on garrison website a total of three (3) months
(one month prior to the month of the performance, during the month of the performance, and one
month after the month of the performance):
Date the link was active: June 1, 2012 – included in the page template and is on ALL pages
throughout the FLW MWR web. See Annex A
As proof, send printout of the webpage with the sponsor logo for each month.
Local Sponsors:
Garrisons may obtain local sponsors after prior approval from IMCOM G9 Marketing POC with the
following limitations:
‣ Local sponsor message cannot collide with SHARP's message
‣ A maximum of two (2) local sponsors may have a display at the Soldier Show provided space
is available but should be clearly separate from the national sponsor (not side-by-side or
directly across).
‣ A local sponsor that wants a logo on the poster should at a minimum pay $250.00 and the logo
must be half the size of the national sponsor logo and clearly separated from the national
sponsor logo.
‣ Local food sponsors below the $250 threshold may have a sign on the table such as "lunch
provided by ....”

Listing of local sponsors, benefits provided and amount of their contribution (this information is
needed for statistical purposes only):
Fort Wood Hotels: Rooms discounted to $69.00/room/night below per diem rate
($81.00/room/night). The savings was $573.00 when compared to IHG and other local
accommodations. Declined onsite display.
Colton’s Steakhouse: Provided meal after performance. Received acknowledgement on tables
where Soldiers ate. In-kind value approximately $280.00.
Promote SHARP Sweepstakes:
One lucky winner per garrison will receive a $200 VISA Gift card or check and one overall winner
will win a trip to Shades of Green valued at (not to exceed) $5,000, after completing a short survey
on the SHARP web link provided in the Soldier Show program.
Impression count is extremely important for SHARP. Impressions are counted as follows:
Number of posters/banners/marquees etc. x patrons passing by the poster etc. x days the poster is
displayed.
Please provide the following:
(see Annex C for full logo impression report)
Number of Posters 40 Number of Impressions: 3,211,584
Number of Flyers distributed: 5580 Number of Impressions: 16,740
Number of Banners (if any): 0 Number of Impressions: 0
Marquees: Yes No Number of Impressions: 505,080
Advertisements placed: 6 Number of Impressions: 142,236
E-mails distributed: Yes No
Sponsors mentioned: Yes No Number of e-mail recipients: 6200
Articles about Soldier Show: Yes No
Sponsors mentioned in Article? Yes No
Total number of articles: 3
If sponsors are not mentioned, provide reason why not? (Per AR 360-1 it is permitted to mention
sponsors in news stories; sponsor is an Army program and therefore should be included in all
publications.)
~ Articles were written by the newspaper staff MWR Marketing did not get a chance to review them
prior to publication. Article one (May 17) featured 2 FLW Soldiers SFC Whittle and SPC Petersen,
Second article (June 14) was combined with the July 4 th celebration and third article (June 28)
more indepth July 4 th article which highlighted the SS. Press release sent to local papers and radio
DID have sponsor mentions – see Annex D
Circulation* and number of issues of any publication that includes any advertising and/or press
releases for the Soldier Show with the I AM STRONG logo or mention of SHARP’s sponsorship:
Link to Articles below
http://www.myguidon.com/index.php?option=com_content&task=view&id=14808&Itemid=40
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http://www.myguidon.com/index.php?option=com_content&task=view&id=14907&Itemid=41
http://www.myguidon.com/index.php?option=com_content&task=view&id=14958&Itemid=41
Circulation = number of printed publication/readers Issue = How often is magazine printed
Experience MWR June 5000 Monthly – See Annex B
Experience MWR July 5000 Monthly – See Annex B
MWR Fun Guide 8000 Monthly
Guidon (Installation paper) 10,000 Weekly
Daily Guide 1850 Weekly
Please scan any articles (in color if so printed) and forward to IMCOM G9 Marketing POC.
Soldier Show advertised on Radio? Yes No
If yes, what is the reach of radio station?** KFLW 98.9 ~ Covers 7 counties
KOZQ 102.3 ~ Covers 7 counties
Soldier Show advertised on Command Channel? Yes No
If yes, what is the reach of the Command Channel?** 30,000
Copy of Marketing Plan submitted? Yes No
** Reach = how many people can hear or are subscribed to the radio station? How many people are
subscribed to the Command Channel?
At the Performance:
Number of attendees at each show: 1. 15,000 2. N/A 3. N/A 4. N/A 5. N/A
Approximate number of I AM STRONG touch cards distributed: 250
Approximate number of I AM STRONG black brochures distributed: 124
Approximate number of I AM STRONG grey brochures distributed: 186
(Black brochures are for Soldiers; grey brochures are for civilians)
BOSS Support for SHARP/I AM STRONG Display:
A minimum of two (2) BOSS Soldiers required to man the display. If garrison does not have a
BOSS program, the SARC or MWR personnel should man the display.
Names with Rank of BOSS representatives working the SHARP / I AM STRONG display at each
show:
Name Rank E-mail Phone #
Lenoir, Tonya CPL tonya.r.lenoireverhart.mil@mail.mil 937-554-4516
Laforgue, Claudia 1LT claudia.r.laforgue.mil@mail.mil 573-596-0340
Bonds, Joe SGM joe.a.bonds.mil@mail.mil 573.563.5119
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Name and contact information of SARC or UVA who was at SHARP display: N/A since BOSS
representatives were present.
During and After Performance
Verbal acknowledgement/recognition by Garrison
Commander: Yes No
Minimum of five (5) each photographs of the sponsor display showing interaction between BOSS
and attendees of the Soldier Show**
(sent in email attachment)
Yes No
Minimum of five (5) each photographs of the performance included:
(sent in email attachment & in Marketing Plan)
Yes
No
Minimum of two (2) photographs of presentation of gift to/from Garrison Commander
Short Staff – no Installation Photographer onsite – Marketing, Sponsorship, and Special Events
staff pulled to other areas of the event at that time.
** Photos of display must show people and BOSS personnel interaction.
***Photos must be submitted as .jpg files.
Garrison Event Manager Signature/Date 10 JULY 2012
Garrison Sponsorship Manager Signature/Date 10 JULY 2012
** This section to be completed by IMCOM G9 Marketing Staff only.
Complete after action report received and transfer to garrison authorized
Signature/Date
G9 Family & MWR Account Manager
_________________________________
(Andrea Latimore)
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Annex A
MAIN HOME PAGE
I AM STRONG logo coded into the template of the web
page – therefore the logo is on every page of the FLW
MWR Web.
5

July 4 th HOME PAGE
I AM STRONG logo – left hand side
6

EVENTS/FLYERS Page
I AM STRONG logo – left hand side
7

I.A.M. Strong Promotion on the MWR Web Page
8

Annex B
Sample of Ad in the Experience MWR monthly magazine – 5000
printed / also available online for electronic viewing online.
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Annex C
Placement/Advertizing
Description (# impressions
X lenthg of display)
I AM Strong Total Impressions
4,152,390
Posters/Flyers/Displays
Shopette (2) - poster
1500/day x 21 days x
2 X 63,000
PX 5000 x 30 days X 15,000
PX Food Court 5000 x 30 days X 15,000
Commisary 2000 x 21 days X 42,000
Class VI 500 x 30 days X 15,000
Posters (40) 40 x 60 days X 2,400
Flyers (5580)
5580 x readership of
3 X 16,740
Fun Guide (8000) 8,000 x 2 months X 16,000
Marquee
16,836 (1/4 post pop)
x 30 X 505,080
MWR Facilites (25) 4000 x 30 days x 25 X 3,000,000
Lodging 1656 x 14 X 23,184
Bldg 470 600 x 60 X 36,000
Radio
KOZQ 40 live reads X 120
40 live reads / Weekly
KFLW
interview x 8 weeks X 350
Newspapers Articles
Guidon- circulation
10,000 weekly
Newspapers Ads
Guidon- circulation
10,000 weekly
Publications
Experience MWR
Monthly 5,000 month
2 articles x 10,000
and readership of 3 X 60,000
2 ads x 10,000 x
readership of 3 X 60,000
1 Ad s x 5,000 and
readership of 3 X 15,000
Experience MWR
Monthly Digital - 7236
Readers 1 Ad x 7236 X 7,236
Web
Web page hits
Installation Wide Emails
2 months logo
impressions on 4
main web pages
average 25,000
hits/month X 200,000
5 weeks x 2x's week
x 6000 email
addresses X 60,000
4,152,110
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Annex D
Family & MWR
Media Release
Megan O'Donoghue
Director, MWR Marketing, Advertising & Sponsorship
U.S. Army, Fort Leonard Wood
Family & Morale, Welfare, Recreation
(573) 596-0117 DSN 581-0117
Cell: (573) 855-0765
June 1, 2012
2012 ARMY SOLDIER SHOW OPEN TO THE PUBLIC
Active-duty Soldiers bring the emotional, mental, physical, spiritual and family pillars of military
life to the stage in “Army Strong,” the 2012 U.S. Army Soldier Show.
The entertainment for the Soldiers by the Soldiers is back once again to entertain our Soldiers and
families on July 4 th . The 90-minute song-and-dance production is designed to accentuate the
strengths and resiliency of Soldiers and military Families through modern songs, current hits,
vibrant costuming, exciting choreography and spectacular visuals.
Two members of the cast might look familiar to us here at Fort Leonard Wood, Army Reserve Spc.
Julio Petersen III previously stationed here, returns from the 2009 U.S. Army Soldier Show, and Sgt.
Jon Whittle of, Mo., was a 2011 our local Operation Rising Star winner.
The theme this year mirror’s the Chief of Staff’s motto which is, “The strength of our Army is our
Soldiers, the strength of our Soldiers is our Families, and that’s what makes us Army Strong.” The
show is designed to follow that theme, and to highlight the strength aspect all the way through.
The U. S Army Soldier Show will take place at Gammon Field at 7:30 pm. Show is FREE and open to
the public followed by the area’s largest fireworks display.
For more information call 573 596-6913
The 2012 Army Soldier Show is sponsored by I.A.M. Strong, the Army's Campaign to combat sexual
harassment and sexual assault by engaging all Soldiers to prevent inappropriate behavior before it
occurs. I.A.M. Strong is proud to be involved with the 2012 Army Soldier Show to educate its
audience and move towards achieving cultural change within the Army.
www.preventsexualassault.army.mil
For the safety and security of our Service Members and Families - no coolers, pets and fireworks
allowed on the venue. Thank you!
STOP DATE July 5, 2012
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