1. Structural data 2. Origin of visitors at BioFach/Vivaness
1. Structural data 2. Origin of visitors at BioFach/Vivaness
1. Structural data 2. Origin of visitors at BioFach/Vivaness
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<strong>Structural</strong> <strong>d<strong>at</strong>a</strong> • <strong>Origin</strong> <strong>of</strong> <strong>visitors</strong><br />
<strong>Vivaness</strong> 2007<br />
Please also see the exhibition analysis for <strong>BioFach</strong>, which took place parallel to <strong>Vivaness</strong>.<br />
<strong>1.</strong> <strong>Structural</strong> <strong>d<strong>at</strong>a</strong><br />
Total Germany Intern<strong>at</strong>ional<br />
Exhibitors 161 83 78<br />
Total exhibition space in m² 8,900<br />
Net exhibition space in m² 4,105 2,949 1,156<br />
Special shows in m² 455 455<br />
Visitors <strong>BioFach</strong>+<strong>Vivaness</strong>* 45,469 30,692 14,777<br />
* determined by registr<strong>at</strong>ion<br />
<strong>2.</strong> <strong>Origin</strong> <strong>of</strong> <strong>visitors</strong> <strong>at</strong> <strong>BioFach</strong>/<strong>Vivaness</strong><br />
(Determined by registr<strong>at</strong>ion / figures <strong>of</strong> the previous event in brackets)<br />
Intern<strong>at</strong>ional 32% (24%)<br />
Germany 68% (66%)<br />
100% (100%)<br />
European Union<br />
71% (71%)<br />
North/West<br />
30% (30%)<br />
East<br />
9% (9%)<br />
Australia/<br />
Oceania<br />
1% (1%)<br />
Africa<br />
1% (2%)<br />
Asia<br />
8% (7%)<br />
America<br />
7% (6%)<br />
Rest <strong>of</strong> Europe<br />
12% (15%)<br />
South<br />
61% (61%)<br />
Intern<strong>at</strong>ional<br />
Germany<br />
The <strong>visitors</strong> came to <strong>BioFach</strong>/<strong>Vivaness</strong> 2007 from 112 (116) countries.
Visitors survey<br />
<strong>Vivaness</strong> 2007<br />
3. Visitors according to industrial sectors<br />
(Determined by registr<strong>at</strong>ion)<br />
Specialised N<strong>at</strong>ural Food Trade 14%<br />
Specialised Shop for Cosmetics 13%<br />
Cosmetic Institute/ Beauty Farm 12%<br />
Health Food Shop 9%<br />
Producer <strong>of</strong> Cosmetics 8%<br />
Wholefood Supermarket 7%<br />
Wholesale Trade 6%<br />
Pharmacy 6%<br />
Massage/ Chiropody 4%<br />
Chemist 2%<br />
Perfumery 2%<br />
Retail Food Trade 2%<br />
Altern<strong>at</strong>ive Practitioner/ Doctor 2%<br />
Homeop<strong>at</strong>h 1%<br />
Other 12%<br />
100%<br />
4. Selected results <strong>of</strong> <strong>visitors</strong> survey<br />
4.1 Position <strong>of</strong> <strong>visitors</strong> in company<br />
Entrepreneur, partner, self-employed 45%<br />
Salaried staff 16%<br />
Department head, group head 10%<br />
Managing director, board member,<br />
head <strong>of</strong> an authority 8%<br />
Student 7%<br />
Senior department head, other employee<br />
with managerial responsibilities 3%<br />
Skilled worker 3%<br />
Lecturer, teacher,<br />
scientific member <strong>of</strong> staff 3%<br />
Trainee 1%<br />
Other position 4%<br />
100%<br />
4.2 Main reason for visit (multiple answers)<br />
Inform<strong>at</strong>ion about new products 57%<br />
General market orient<strong>at</strong>ion 46%<br />
Further educ<strong>at</strong>ion/extending knowledge 34%<br />
Experience/ exchanging inform<strong>at</strong>ion 30%<br />
Initi<strong>at</strong>ing business contacts 28%<br />
Maintaining business contacts 24%<br />
Prepar<strong>at</strong>ion for investment<br />
and purchasing decisions 17%<br />
Influence on product development 10%<br />
Observ<strong>at</strong>ion <strong>of</strong> competitors 8%<br />
Conclusion <strong>of</strong> contract/purchase 8%<br />
Other reason 7%
Visitors survey<br />
<strong>Vivaness</strong> 2007<br />
4.3 Visitors’ s<strong>at</strong>isfaction with exhibits<br />
(1 very s<strong>at</strong>isfied ... 6 not s<strong>at</strong>isfied)<br />
38%<br />
24%<br />
27%<br />
8%<br />
1%<br />
2%<br />
0%<br />
1 2 3 4 5 6 No<br />
answer<br />
4.4 Main interest in following product segments (multiple answers)<br />
Cosmetics: 77%<br />
Skin Care 62%<br />
Hair Care 36%<br />
Body Cleaning 33%<br />
Scents and Perfumery 26%<br />
Decor<strong>at</strong>ive Cosmetics 25%<br />
Other Cosmetics and Accessories 19%<br />
Wellness: 46%<br />
N<strong>at</strong>ural Pharmacy, Dietary Supplement 27%<br />
Arom<strong>at</strong>herapy 23%<br />
Other Wellness Products 21%<br />
Drugstore Goods: 37%<br />
Washing and Cleaning Agents 28%<br />
Sanitary Products 17%<br />
Other Drugstore Goods 9%<br />
Other: 26%<br />
Gifts, Accessories 21%<br />
Media, Service Provider 8%<br />
4.5 Purchasing authority<br />
92% <strong>of</strong> the <strong>visitors</strong> are involved in purchasing decisions in their company.<br />
4.6 Inform<strong>at</strong>ion and contact opportunities on the stands<br />
99% <strong>of</strong> <strong>visitors</strong> were s<strong>at</strong>isfied with the opportunities for obtaining inform<strong>at</strong>ion and establishing contact.
Visitors survey • Exhibitors survey<br />
<strong>Vivaness</strong> 2007<br />
4.7 Opinion <strong>of</strong> the present economic situ<strong>at</strong>ion<br />
(At the time <strong>of</strong> exhibition in February 2007)<br />
Strong<br />
upturn<br />
38%<br />
Slight<br />
upturn<br />
44%<br />
Steady<br />
13%<br />
Slight<br />
downturn<br />
3%<br />
Distinct<br />
downturn<br />
2%<br />
4.8 Intention to visit the next <strong>Vivaness</strong><br />
87% <strong>of</strong> the <strong>visitors</strong> plan to visit the next <strong>Vivaness</strong> in 2008.<br />
5. Selected results <strong>of</strong> exhibitors survey<br />
5.1 Associ<strong>at</strong>ed with following product segments (multiple answers)<br />
Cosmetics: 73%<br />
Skin Care 61%<br />
Body Cleaning 45%<br />
Hair Care 38%<br />
Scents and Perfumery 23%<br />
Other Cosmetics and Accessories 23%<br />
Decor<strong>at</strong>ive Cosmetics 8%<br />
Wellness: 51%<br />
Other Wellness Products 28%<br />
Arom<strong>at</strong>herapy 24%<br />
N<strong>at</strong>ural Pharmacy, Dietary Supplement 23%<br />
Drugstore Goods: 20%<br />
Washing and Cleaning Agents 13%<br />
Sanitary Products 9%<br />
Other Drugstore Goods 5%<br />
Other: 19%<br />
Gifts, Accessories 13%<br />
Media, Service Provider 6%
Exhibitors survey<br />
<strong>Vivaness</strong> 2007<br />
5.2 Aims <strong>of</strong> particip<strong>at</strong>ion (multiple answers)<br />
Winning new customers 91%<br />
General inform<strong>at</strong>ion 79%<br />
Cultiv<strong>at</strong>ion <strong>of</strong> customer rel<strong>at</strong>ions 70%<br />
Cultiv<strong>at</strong>ion <strong>of</strong> image/represent<strong>at</strong>ion 67%<br />
Inform<strong>at</strong>ion about new products 62%<br />
Direct business 58%<br />
Exchange <strong>of</strong> experience 47%<br />
Observ<strong>at</strong>ion <strong>of</strong> competitors 41%<br />
5.3 Overall success <strong>of</strong> particip<strong>at</strong>ion<br />
(1 very s<strong>at</strong>isfied ... 6 not s<strong>at</strong>isfied)<br />
38%<br />
20%<br />
24%<br />
10%<br />
3%<br />
2%<br />
3%<br />
1 2 3 4 5 6 No<br />
answer<br />
5.4 Follow-up business<br />
97% <strong>of</strong> the exhibitors expect noticeable follow-up business due to contacts made during the exhibition.<br />
5.5 New business rel<strong>at</strong>ions<br />
98% <strong>of</strong> exhibitors established new business rel<strong>at</strong>ions.
Exhibitors survey<br />
<strong>Vivaness</strong> 2007<br />
5.6 The exhibitors received <strong>visitors</strong> from the following branches: (multiple answers)<br />
Wholesale trade/ import & export 66%<br />
Health food shop 64%<br />
Specialised n<strong>at</strong>ural food trade 63%<br />
Specialised shop for cosmetics 56%<br />
Producer <strong>of</strong> cosmetics 55%<br />
Cosmetic institute/ beauty farm/ beautician 53%<br />
Producer <strong>of</strong> n<strong>at</strong>ural goods 52%<br />
Distribution/ Internet 48%<br />
Pharmacy 44%<br />
Altern<strong>at</strong>ive practitioner/ doctor/ homeop<strong>at</strong>h 40%<br />
Farm shop 31%<br />
Producer <strong>of</strong> drugstore goods 29%<br />
Other producers 27%<br />
Masseur 25%<br />
Food retailing 23%<br />
Chemist 21%<br />
Hotel/ restaurant industry 20%<br />
Supermarket 18%<br />
5.7 Target group accuracy<br />
97% <strong>of</strong> exhibitors were able to reach their most important target groups during <strong>Vivaness</strong> 2007.
Exhibitors survey • Miscellaneous<br />
<strong>Vivaness</strong> 2007<br />
5.8 Opinion <strong>of</strong> the present economic situ<strong>at</strong>ion<br />
(At the time <strong>of</strong> exhibition in February 2007)<br />
Strong<br />
upturn<br />
46%<br />
Slight<br />
upturn<br />
32%<br />
Steady<br />
9%<br />
Slight<br />
downturn<br />
4%<br />
Distinct<br />
downturn<br />
1%<br />
No<br />
answer<br />
8%<br />
5.9 Stricter admission control<br />
100% <strong>of</strong> the exhibitors regard the increasingly strict control <strong>of</strong> admission to <strong>Vivaness</strong> as positive.<br />
5.10 Intention to exhibit <strong>at</strong> the next <strong>Vivaness</strong><br />
97% <strong>of</strong> the exhibitors plan to exhibit <strong>at</strong> the <strong>Vivaness</strong> again in 2008.<br />
6. Miscellaneous<br />
The represent<strong>at</strong>ive interviews were carried out by an independent market research institute.<br />
The structural <strong>d<strong>at</strong>a</strong> is verified and testified by FKM , the Society for Voluntary Control <strong>of</strong> Fair and<br />
Exhibition St<strong>at</strong>istics, Berlin. Further inform<strong>at</strong>ion is available <strong>at</strong> www.fkm.de.<br />
This analysis is also available in German.<br />
Other detailed results <strong>of</strong> the survey may be obtained from NürnbergMesse, Market Research,<br />
telephone +49(0)91<strong>1.</strong>8606-0, fax +49(0)91<strong>1.</strong>8606-8228, info@nuernbergmesse.de.<br />
12 Oktoberl 2007<br />
NürnbergMesse GmbH<br />
- Market Research -
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