ANDREW - Origlio Beverage

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RetailEDGE Fake IDs and the “Good Faith” Defense Fake IDs are big business. And some are so sophisticated that they can pass through scanners without being detected. Last year, this prompted a group of United States Senators to send a letter to the Chinese Ambassador asking their government to take action against the most notorious offender, ID Chief, and other online companies that produce fake IDs. ID Chief is now out of business. “For $200 a minor could purchase a “good fake”, as the kids refer to them, and purchase alcohol,” said Walt Lafty. Lafty, of the PLCB, has been hands-on with the agency’s RAMP program since its inception. He and his staff routinely field questions from bars, restaurants and off-site catering companies about their exposure, should they find themselves in court for a liquor liability civil suit. His advice is to follow the letter of the law, accept only the four IDs legally acceptable in Pennsylvania* and adhere to the F.E.A.R. method when examining any form of identification. F.E.A.R. stands for Feel, Examine, Ask questions (what’s your zip code for example) and Return. Fran O’Brien, Esq., former chief counsel to the PLCB and an expert on Pennsylvania liquor law, concurs with Lafty. “You should assume that every customer walking through your door is a State Police decoy. There is no doubt that there are some very good counterfeit IDs out there, but if you and your staff make every reasonable attempt to validate an ID, most judges would be inclined to give you the benefit of the doubt in the case of a lawsuit or a citation for serving minors. Some retailers who are suspicious that an ID is a good fake have made photo copies of them to have on file in case there are questions down the line. This is what is known as the good faith defense. It takes a bit of time and people don’t always bother to do it, but it is the best form of protection out there.” O’Brien and Lafty encourage you to take all the necessary precautions as evidence of your good faith effort to sell alcohol only to individuals who are 21 or older. Good Faith Legal Forms of Defense Polaroid photographs Photocopies Videotapes ID swipe machines A completed declaration of age card (PLCB-931) *The IDs legally accepted in Pennsylvania are: valid photo driver’s license, state ID card, valid photo armed forces ID, valid photo passport or travel Visa 24 HeadyTimes v.73 www.origlio.com
The BeerGUY Bet on Bretts for Spring By Tomme Arthur Editor’s Note: Our usual Beer Guy, Lew Bryson, has accepted the coveted position of Executive Editor for Malt Advocate Magazine. We will all miss his beer insights and pithy musings. Good luck, Lew! Summer is almost here and as we move towards higher heat indexes and warmer nights, our attention turns to lighter styles of beer. For many, there is nothing better aroma of the beer, we might see Brett manifesting itself in a classic way, known to many as “Barnyard” or even “Horsey.” What this really means is that Brett is leaving behind a marker (known as an ester) from the fermentation in the beer. There is a wildness about this character. It is distinctive to say the least. nice tart flavor in the finished beer. The result is a beer with a slighty lower pH and a bit more acid in the finish. If I was looking for a simple way to describe this, I would say that Brett-finished beers can take on the quality of an iced tea with lemon added. Sure there is a nice robust tea in there, but the lemon has “…consumers are looking for more interesting beers with complex finishes.” than a crisp beer on a hot summer night. When I think of a refreshing beer for summer, I think of my favorite “Brett” beers. Brettanomyces is a wild yeast that produces some exceptional flavors in beer. Brett-influenced beers are becoming more popular as brewers are branching out, looking for new areas to explore. As a wild yeast, Brettanomyces influences beer primarily in aroma and secondarily in flavor. In the Some beers with Brett in them are using less classic strains and in many ways are more tropical than barnyard-like. These are some of the most interesting summer-styled beers. A great fruity ester in concert with a tart finish makes these beers particularly interesting and great summer quenchers. While Brett is predominantly responsible for producing interesting aromatics in beer, it also leaves a brought forward a slight zing and in many ways makes the beverage more refreshing. All told, Brett-based beers are becoming the norm. It’s a great thing as consumers are looking for more interesting beers with complex finishes. I love the ones we make here at The Lost Abbey and I can’t wait to drink more. Now if you’ll excuse me… Frozen Pouches Could Be Your Next “Main Squeeze” Patrick Hughes, the marketing director for the Diageo Guinness USA (DGUSA) malternative division knows that his company is on to something big. Last year DGUSA launched a new line of frozen malternative cocktails for its Parrot Bay rum and Smirnoff vodka brands. Speaking before a group of wholesalers from across the country last fall, Hughes hailed the new releases as a homerun for consumer convenience noting that “you can’t have fun at your own party if you’re busy making frozen cocktails.” Mike’s Hard Lemonade has also come out with an assortment of frozen cocktails featuring Lemonade, Black Cherry Lemonade, Margarita and Strawberry Lemonade. When speaking of pouches, convenience is the operative word. They are the perfect package for today’s on-the-go lifestyle. And beverage companies aren’t the only ones filling pouches. Writing for the Wall Street Journal, Sarah Nassuer’s February 13th article, “The Push for Grownup Squeezies,” reports that “packets filled with fruit and vegetable puree have become a hit with babies, toddlers and kids. Now pouch makers are marketing them as a way for adults to enjoy servings of fruits and vegetables.” Nielsen research shows that 10% of malternative pouch sales come from buyers new to alcoholic beverages, while 50% of the volume comes from consumers purchasing pouches in addition to other adult beverages. The trend is gaining momentum. No longer a novelty, pouches have gone mainstream and those who purchase alcoholic drink pouches appeal to 35-54 yearolds in above average quantities. Give your customers the flavors they crave in the packages they love. Talk to your <strong>Origlio</strong> representative and place your order today. www.origlio.com HeadyTimes v.73 25
Page 1 and 2: Spring 2013 | V.73 ORIGLIO BEVERAGE
Page 3 and 4: CoverSTORY Lager: The Undiscovered
Page 5 and 6: Off-PremiseSPOTLIGHT Ambler Beverag
Page 7 and 8: NewPRODUCTS From its earliest time
Page 9 and 10: NewPRODUCTS Mike’s Hard Frozen Po
Page 11 and 12: SeasonalSELECTIONS When Demand Exce
Page 13 and 14: SeasonalSELECTIONS Angry Orchard El
Page 15 and 16: SeasonalSELECTIONS Narragansett Sum
Page 17 and 18: SeasonalSELECTIONS Sly Fox Royal We
Page 19 and 20: SeasonalSELECTIONS Green Flash Hop
Page 21 and 22: Programs La Fin Du Monde Now Availa
Page 23 and 24: Programs When the Stanley Cup ® Pl
Page 25: Programs EXPERIENCE CINCO LIKE FEW

ANDREW - Origlio Beverage

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