ANDREW - Origlio Beverage

Programs
EXPERIENCE CINCO
LIKE FEW EVER HAVE at
TWITTER.COM/DOSEQUIS
Dos Equis
Celebrates
Cinco Season
During the month leading
up to Cinco de Mayo, Dos
Equis will provide shoppers
with five weeks of exclusive
content and inspiration
taken from chapters of the
Most Interesting Man’s unpublished
memoirs. This collection of celebratory
rituals, feasts and adventures will
encourage shoppers to create and share
their own legendary experiences whenever
the feeling strikes them.
In the on-premise, accounts will be dressed
with celebratory Dos Equis Cinco elements
to kick off the month-long
celebration and patrons will
be provided the tools to
continue their five weeks of
Cinco Celebration (hats,
maracas and much more).
Dos Equis Ambassadors
will also support pre and
day-of Cinco activations.
This year Cinco is so
much more than just
one day!
Lights, Camera, Action!
Pay attention to that TV set because new Yuengling
commercials are coming soon! Yuengling has been
hard at work filming five new television spots,
created by Harrisburg ad agency Pavone, that focus
on one thing – the beer. Dick Yuengling himself will
tell you, “You don’t need gimmicks to sell beer, you
just need good beer.” And good beer is what shines
through. Sweat dripping from Yuengling bottles,
carbonation bubbles ascending from a pint glass and
a gorgeous close-up of the perfect pour – all fussed
over by beer stylist Jonathon Lee, who has worked
with all the top beer brands. However, the qualitybrewed
beers of Yuengling didn’t require any special
effects or additives; just the real thing was used.
Keep your eyes open for the new spots that really
make Yuengling beer the star.
Yuengling’s New
Consumer E-Newsletter
Yuengling recently completed and sent out their first
ever consumer focused e-newsletter to nearly 6,000
Yuengling fans across the country! The response was
great and reports showed that
consumers spent time
reading the information
and following the links to
learn more about the
company. The e-newsletter
is intended for a
consumer audience and
will be sent out quarterly.
Content includes a
summary of company
wide promotional
programming that is happening in the marketplace,
company news, recipes and a featured gift shop
item. If you are interested in receiving the
e-newsletter, you can sign up on the Yuengling
website at www.yuengling.com/clubregistration.
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