ANDREW - Origlio Beverage

Programs
When the Stanley
Cup ® Playoffs begin,
the passion felt
among hockey’s
diehard fans is
incomparable. This is
the time when they
truly savor the gravity
and the glory tied to
every decision made
on the ice – because nothing is
insignificant when the Cup is at
stake. This 2013 Playoff Season,
Molson Canadian’s Call of the Cup
program connects with hockey’s most
avid fans by making them part of the
journey to the Stanley Cup ® .
It’s game 7. First period. Your star
goalie just let in 3 quick goals. What
do you do?
Play Him or Pull Him?
Molson Canadian: The Call of the Cup April 1 – June 30, 2013
With 60 different Playoffinspired
debates, Molson
Canadian bottles will feature
back labels that prompt live
conversation among hockey
fans throughout the Playoffs.
What’s more, a unique digital
element allows drinkers to
“officially vote” online, with
the chance to see and
comment on what other
hockey fans think about the decisions
that define who will win the
Stanley Cup ® .
In addition to debate-inspiring back
labels on Molson Canadian bottles,
the Stanley Cup ® is featured on 5
secondary packages (12pk bottles,
24pk bottles, 18pk cans, 24pk cans,
30pk cans) and all can primaries
(12 oz., 16 oz., 24 oz.). With the
It’s a Cold Hard Fact: The Coors Light
Freeze Cam is Back!
The game’s most refreshing beer (and when we say game, we mean
hockey, baseball and basketball!) is back in 2013, and bringing viewers
Cold Hard Facts the way only Coors Light can! Coors Light is partnering
with Home Team Sports or HTS (a division of Fox Sports) for in-game
exposure in key geographies including all major cities in the Northeast,
where 89% of key beer drinkers watch live sports on an HTS regional
network each week.
The primary in-game feature is Coors Light Cold Hard Facts for NBA, MLB
and the NHL, where there is a natural fit with Coors Light being the official
beer of the NHL. The program engages viewers and sports fans in a
unique way, whereby an interesting fact about the game (the home team,
the rivalry of the match up, the host city, a key player, etc.) is featured
during live play via voice over. In games where the Coors Light brand has
two features, fans can experience the Coors Light Freeze Cam. The Coors
Light Freeze Cam simply freezes the best moment of the game for the
viewer to enjoy. Whether it’s a controversial call or a game winning goal,
these exciting moments are frozen in time for the sports fan to cheer to.
Stanley Cup ® front and
center, this packaging
provides a turnkey tool
to create retail displays
and brings exciting
news into the onpremise,
particularly in
strong hockey accounts.
A variety of bold
Stanley Cup ® POS,
including a display spectacular,
reflective plaque, and tap handle,
creates an exciting atmosphere that
shows hockey’s most avid fans that
Molson Canadian shares their
passion for every minute of the
journey to the Stanley Cup ® .
NHL, THE NHL SHIELD AND THE WORD MARK AND
IMAGE OF THE STANLEY CUP ARE REGISTERED
TRADEMARKS OF THE NATIONAL HOCKEY LEAGUE.
© NHL 2013. ALL RIGHTS RESERVED.
Moosehead Teams
Up With Karbon:
The Official
Apparel Sponsor of
Multiple Winter
Olympic Teams
This April through June, Moosehead
will be offering very cool, top quality
hats and T-shirts designed by
Karbon, the official apparel sponsor
of multiple winter Olympic teams,
in specially marked cases of
Moosehead Lager 12 oz. loose
bottle cases. For 22 years Karbon
has provided the winter sports and
athletic industry with quality products
and service. Like Moosehead, they
are a family owned, Canadian
company with a focus on quality.
Look for the exciting new apparel
coming soon!
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