Winter - Inside Outdoor

Winter Winter 2010 

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KICK STARTING 

THE 2010s 

Retail stRategies foR 

the new decade 

Winter 

Product 

Market 

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14 

24 

FEaTUrES 

22 

14 STRATEGIES FOR 2010 

after buckling down to survive the end of the previous decade, retailers 

had better start thinking a bit less conservatively moving forward 

because an increasingly more empowered and dynamic group of 

consumers is demanding change. Heading into the next decade, 

a few trends in particular stand out for their potentially far-reaching 

impact on the retail business model. 

By Martin Vilaboy 

22 WINTER PRODUCT MARKET SHOWCASE 

packed with nearly 100 brands and 90 product images, IO’s product 

showcase is once again your primary source for updates 

and innovations being unveiled at this year’s round of 

winter trade shows. Slide on in and let us know what 

looks cool. 

4 | InsideOutdoor | Winter 2010 

C O N T E N T S 

DEparTmENTS 

Winter 2010 

DaTa pOINTS 

8 NUMBERS WORTH NOTING 

Gone fishing elsewhere; m-commerce call; free delivery; 

elders online; retuning radio 

FLOOr SpaCE 

52 MOTIVATING YOUR MILLENNIAL SALES FORCES 

New tactics for a new generation 

GrEENSHEETS 

54 GOOD C.O.P., BAD C.O.P. 

Chewing on Copenhagen 

58 THE GREEN GLOSSARY 

Defining the movement 

6 Letter from the Editor 

12 rep News and moves 

62 advertiser Index

Editor’s Letter 

Customer CoNNeCteD 

Despite its economically depressing ending, the past decade, some have 

argued, will be remembered most as the era when businesses and consumers 

embraced social media. 

although this may sound absurd in the shadows of the “Great recession,” a 

case can be made for such a sentiment. Like lots of things on the Internet, usergenerated 

content, online communities and social networking have been adopted 

at rates never before seen in the history of technology. at the same time, rarely 

can such a potent and potentially far-reaching tactic be deployed for so relatively 

little initial investment. retailers, and most other businesses, should be investing 

in social media simply because of the exceedingly low barriers to entry. 

The real story of the decade, however, goes much deeper than any particular 

online platform or activity. If the decade had to be defined, at least in the context 

of our industry, we’d argue that it will go down as the years when the consumer 

took control. 

as much as anything else, the Internet and Web 2.0 applications give every 

average Internet user a voice. Online communities and message boards, 

meanwhile, give them a broadcast medium. put the two together and a type of 

“network effect” comes into play (call it a social network effect, if you like), which 

states that each point, or person, on the network gets more powerful with each 

additional point or person. 

Social Media Influence on U.S. Holiday Purchasing, % of Shoppers 

Reading a consumer-generated review about a product online (including personal blogs) 

influenced me to purchase it 

13% 

Reading an expert review about a product online influenced me to purchase it 11% 

I have followed a company Fan Page on Facebook to take advantage of special offers/deals 7% 

A friend’s status update about a product on Facebook influenced me to purchase it 6% 

Watching a related video online influenced me to purchase a product 5% 

I have followed a company on Twitter to take advantage of special offers/deals 5% 

A tweet about a product on Twitter influenced me to purchase it 

Source: comScore 

3% 

In other words, shoppers now can gather information and make eventual 

purchases from a seemingly infinite amount of places, with offers and processes 

sometimes in place that satisfy very precise user preferences. Individual 

preferences, quirks and buying patterns that we previously didn’t concern 

ourselves with may suddenly become relevant because someone figured out 

how to address those issues, and the long tail allowed them to reach enough 

people to which they matter. an upshot for retailers is that if you don’t maintain 

a solid understanding of what your customers want, how they want it and where 

they want it, as well as some ability to meet those needs, your customers easily 

can keep looking for the next disruptive provider that can provide precisely 

what they desire. 

We’ve always looked at consumers as demographic “groups” and customer 

“bases.” What we can’t forget – particularly at this time when social media is near 

its peak on the hype cycle – is that people, and not networks, hit the trails and 

waterways. Individuals, not groups or communities, make purchase decisions. 

For now, social networks may be less about reaching mass amounts of people 

cost effectively and more about building personal virtual relationships with certain 

customers, some of which, of course, being your most loyal and important 

customers. So as our marketing and sales strategies move deeper into virtual 

communities, mass networking and attracting hordes of friends and followers, 

we must all be careful not to miss the trees for the forest. –MV 


martin Vilaboy 

Editor-in-Chief 

martin@bekapublishing.com 

percy Zamora 

Art Director 

outdoor@bekapublishing.com 

Ernest Shiwanov 

Editor at Large 

ernest@bekapublishing.com 

Berge Kaprelian 

Group Publisher 

berge@bekapublishing.com 

Jennifer Vilaboy 

Production Director 

jen@bekapublishing.com 

Suzanne Urash 

Ad Creative Designer 

suzanne@cre8groupinc.com 

Beka Publishing 

Berge Kaprelian 

President and CEO 

philip Josephson 

General Counsel 

Jim Bankes 

Business Accounting 

Corporate Headquarters 

745 N. Gilbert road 

Suite 124, pmB 303 

Gilbert, aZ 85234 

Voice: 480.503.0770 

Fax: 480.503.0990 

Email: berge@bekapublishing.com 

© 2010 Beka publishing, all rights reserved. 

reproduction in whole or in any form or 

medium without express written permission 

of Beka publishing, is prohibited. Inside 

Outdoor and the Inside Outdoor logo are 

trademarks of Beka publishing

Data Points 

Numbers worth NotiNg 

by Martin Vilaboy 

ONE THaT GOT aWay 

after Nielsen decided to shutter its Fly-Fishing retailer 

trade show, when the american Fly Fishing Trade association 

subsequently decided to pass on the invitation to join the 

Outdoor retailer shows and take a crack at an independent 

event, the attendees and exhibitors of the Or shows missed 

out on a potentially large crossover opportunity. according to 

figures from the Outdoor Industry association, fishing is among 

the top “gateway activities,” whose participates are more likely 

to participate in another outdoor activity. participation in gateway 

activities, says OIa, “often leads to higher activity levels and a 

greater connection with the outdoors.” 

Fishing a Top Gateway Activity 

Freshwater, Saltwater 

and Fly Fishing 

Car, Backyard, and 

RV Camping 

Road Biking, Mountain 

Biking and BMX 

Hiking 

16% 

13% 

22% 

22% 

Running/Jogging 

70% 

and Trail Running 30% 

0% 20% 40% 60% 80% 100% 

Percent of Participants in Gateway Activities 

Source: Outdoor Industry Association 

Freshwater, saltwater and fly fishing trail only camping and 

Enablers in In-Store Marketing Efforts Today 

hiking in terms of the percentage of participants who take 

part in another Major Role activity. Fishing Very is tied Important 

for third among the top 

with bicycling. To put that into some perspective, imagine 

the impact The ability to the to Or create show targeted if the mountain biking 26% industry 

or personalized offers for shoppers 

suddenly had a significant presence. 

Tools to better track 

33% 

in-store execution 

Tools to measure customer 

32% 

response to in-store marketing 

SIGNaGE OF THE TImES 

A loyalty program that helps identify shoppers and 

percent track off their signs purchase still history may be what shoppers find most 

ative and marketing appealing, message but production “the in-store processexperience 

continues 42% to be 

that takes a ‘make into account or break’ in-store scenario requirements for 69 percent of shoppers 

Tools to optimize messaging offered 

polled when selecting a store to visit,” say 25% 

to customers in store 

survey results 

56% 

from atlanta-based retail consultancy miller Zell. as much 

Promotion planning tools to better 

31% 

coordinate across organizations 

53% 


e content management system to enable common 

information assets across channels and media 

Technology to reach shoppers during the in-store 

84% 

78% 

87% 

78% 

Participants Who Do Participate 

in Another Outdoor Activity 

Participants Who Don’t Participate 


13% 

28% 

36% 

51% 

60% 

58% 

58% 

58% 

69% 

as seven out of 10 shoppers are influenced by end-ofaisle 

signage, and half are persuaded in their purchasing 

by shelf blades and shelf strips. “Ceiling banners and 

overhead mobiles have the least amount of impact on 

consumer decision-making in the store environment,” 

says miller Zell. 

mOBILE CaLLING 

as recently as just a few years ago, the proposition to 

receive promotions on a mobile phone was looked upon 

with disdain by the vast majority of consumers, several 

surveys have shown. But as it tends to go with most new 

platforms of advertising, folks get used to things rather 

quickly. according to a recent survey by digital research 

firm Compete, nearly half of smartphone users now are 

receptive to location-based offers at restaurants and offers to 

save and pursue at their leisure; 45 percent say they would 

use mobile grocery coupons. Offers on impulse items and 

leisure purchases, suggests the study, tend to make the best 

candidates for mobile offers. 

Offers Most Interested in Receiving on Wireless Device 

(Ranked first or second out of five; % of smartphone owners) 

Offer Desired 

% of 

Respondents 

Location based restaurant offers 46% 

Offers to save or pursue later 46% 

Grocery coupons 45% 

Flight, hotel, rental car check-in with bar code 44% 

Special pricing for local movies 44% 

Location-based promotion (close) 42% 

Discounts on travel sites 34% 

Offers synched to personal schedule 29% 

Source: Compete, September 2009 

SHIppING Up 

Free shipping of online orders slowly is moving from 

critical incentive to a cost of doing business for e-tailers. 

The past several quarters have seen the percentage of 

e-commerce sales transactions including free shipping 

trending up from 31 percent in the first quarter of 2008 to 

42 percent in the third quarter of 2009, show figures from 

comScore. Heading into the recent holidays, 79.4 percent 

U.S. 

35-5 

37 

Source 

Fa

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Data Points 

of online retailers said they planned to offer free shipping 

of some sort during the holiday season, says a separate 

survey by Shop.org and BIGresearch. 

Free Shipping’s Increasing Share (%) of 

E-Commerce Transactions 

Free Shipping Paid Shipping 

Q1 2008 31% 69% 

Q2 2008 34% 66% 

Q3 2008 35% 65% 

Q4 2008 38% 62% 

Q1 2009 37% 63% 

Q2 2009 43% 57% 

Q3 2009 42% 58% 

Source: comScore 

NOT yOUr DaD’S DIaL-Up 

The image of the online world tends to be young and 

hip, but online marketers no longer can assume that’s the 

audience to which they’re talking. a large and growing 

population of users 65 and older have made the wired 

Internet an active part of their daily lives, suggests a study 

from CTam. more than three-quarters of these matures shop 

online and even lead all other generation groups in some 

online activities. 

Matures’ (65 and older) Levels of Online Activities 

Activity 

Regularly use email 94% 

Shop online 77% 

Read news 70% 

Look up health/medical information 71% 

Manage finances/banking 59% 

Play online games 47% 

% of 

Respondents 

Boomers’ (45-64) Levels of Online Activities 

Activity 

% of 

Respondents 

Regularly use email 93% 

Shop online 71% 

Read news 73% 

Manage finances/banking 66% 

Watch online video 30% 

Source: CTAM 


raDIO rOCKS ONE 

all the way back to the rise of television we’ve been 

hearing about the death of broadcast radio, even a 1980s 

pop song about it. yet radio continues to be second only to 

television, reaching 77 percent of adults on a daily basis, 

compared to 95 percent for TV, according to Nielsen ratings. 

That compares to the 64 percent reached daily by the 

Internet (excluding email) and the 11.6 percent daily reach 

of personal audio devices. as it turns out, the emergence 

of ipods and other personal audio devices actually may be 

stimulating radio listening, suggest Nielsen figures. radio 

was found to have a higher reach (82 percent) among 

those who listen to portable audio devices compared to 

the average reach for all audio consumers. It’s not an aging 

platform either, as almost 80 percent of adults 18 to 34 

listen to broadcast radio on an average day. 

All Audio Sources by Location (% of Minutes Listened) 

Source Own Home Car Work 

Broadcast radio 46.4% 74.2% 53.8% 

Satellite radio 7.2% 5.5% 12.3% 

CDs/Tapes 20.6% 16.2% 4% 

Digital audio stored 8.8%

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ep moves aNd News 

SnowSports Industries America (SIa) 

recently named the winners of its 2009 

U.S. SnowSports regional rep of the year 

award. With the award now in its fourth 

year, SIa received nearly 900 nominations 

from snow sports retailers nationwide, 

broken down into nine regions. Each 

winner will receive an award to recognize 

their commitment to the industry, as well 

SIA 2009 Rep of the Year Award Winners 

as a one year SIa rep membership and 

$150 american Express gift card. 

Gibbon Slacklines, manufacturers 

of slackline kits distributed exclusively 

by Canaima Outdoors in North america, 

announces the support of four new 

sales agencies covering 20 states in the 

U.S. as well as British Columbia, the 

yukon and Ontario, Canada. Outdoor 

Marketing Alliance (Oma), the largest 

of four agencies to join Gibbon, has 

six reps throughout the Southeast, 

Texas and Oklahoma. The Oma team 

boasts 96 combined years of experience 

representing manufacturers in the 

outdoor market. Gibbon also has retained 

San Diego-based Nu School Enterprises 

in Southern California, Southern Nevada 

and arizona. Led by Zachariah Rohowits 

with 18 years in the outdoor space, 

Nu School also represents Veloz Trucks 

and Insane asylum Skateboards. Now 

servicing British Columbia and the yukon 

territory is Rob Downie of Downie 

Sales, based in Vancouver, while Richard 

Bryan Sales Agency of Ottowa expands 

Gibbons sales presence in Ontario. 

richard Bryan also represents Venture 

Snowboards and Expat Travel Gear. 

Spyder Active Sports realigned 

its sales organizational structure in 

the mid atlantic and New England 

areas from three regions to two and 

hired two sales groups to represent 

the new territories. moving forward, 

the state of Connecticut will join the 

Region Winner Lines 

Northeast Chad Waters Smith Optics 

Atlantic Kent Fried Atomic, Hestra, Sun Valley Ski Tours, Carrera, Lorpen 

Eastern Lakes Tim Parker Rossignol – alpine, snowboard, Nordic and apparel 

South Mike Lamb 

Atomic, Swix/Uvex, The Duck Company, Techstyles, Sports 

Accessories, Lorpen, Auclair, Wintersteiger Tuning Equip. 

Midwest Tom Blair Atomic, Descente, Ripzone, Leki, Neve, Zero, Extreme Optiks 

Rockies Jeff Braun Nordica, The Soze Group 

Northwest Dane Stevenson Swix, POC, Dermatone, Rollerblade, Hammerhead, Pedro’s 

Northern California Josh Hoyer Oakley (including Arnette, Revo, Fox, Ray Ban) 

West Mike Day Scott USA 


New England region that includes 

maine, New Hampshire, Vermont, 

massachusetts and rhode Island. New 

york will align with the mid atlantic 

territory of New Jersey, Delaware, 

pennsylvania, maryland, Washington 

D.C. and Northern Virginia. Danny 

Clayton will cover the New England 

sales territory. He and his sales agency, 

made up of his brother Steve Clayton 

and sales assistant Jacqui Poutre, bring 

a combined 40 years of industry sales 

and grass roots marketing experience 

to Spyder. meanwhile, industry veteran 

Peter Seminara will lead the Spyder rep 

group in the mid atlantic territory from 

offices in New Jersey. Joining Seminara 

is Susanne Stack, who has been a 

sales rep for both Nils and Burton for the 

past 10 years. Erin Yago and Terrence 

McGuire round out the sales team, both 

of whom have worked with Seminara 

during the last four selling seasons. 

GSI Outdoors has retained Yates 

Outdoor Sales headed up by Kevin Yates 

to oversee sales and marketing efforts of 

it outdoor cooking and dining products 

in Ontario, Canada, effective January 1, 

2010. along with GSI Outdoors, yates 

represents several other outdoor technical 

brands including marmot and Garmont. 

He can be reached 905-483-4166 or 

yatesoutdoor@gmail.com. 

performance sock company Lorpen 

has expanded its U.S. sales force by 35 

percent to keep up with the company’s 

solid growth in 2009. Great Pacific Sales 

now will cover the California, Nevada 

and arizona territory, while Will Mason 

and Deno Dudunake will cover the New 

England territory. Continental Divide 

Sports now will cover Utah, Colorado, 

Wyoming and New mexico, and Joe 

File will cover the Ohio, Indiana, Illinois, 

Kentucky and michigan territory. The 16 

states in the Southeast and midwest 

now will be represented by firm Outdoor 

Marketing Alliance, while Kent Fried 

will cover maryland, Deleware, D.C., New 

york and pennsylvania. 

Startup wool sock provider point6 has 

taken on two new sales representatives, 

Smoky Anderson and Owen Dennehy, 

to cover areas in Colorado, Utah, Wyoming 

and New mexico. anderson and Dennehy 

have worked together since 2000. 

Together they manage an independent 

sales agency, Smoky Anderson Inc., in 

Georgetown, Colo. where they represent 

Eagle Creek Travel Gear, patagonia 

Footwear, Katadyn, pacific Outdoor 

Equipment and now point6. 

Pacific Recreation Sales (pacrec), 

based out of Bakersfield, Calif., has been 

retained by Mountainsmith LLC to 

oversee sales and marketing efforts in 

California, arizona, Nevada and Hawaii. 

pacific recreation Group is owned and 

managed by Jeremiah “JJ” anderson, 

who has contracted 23-year industry 

professional Jesse Donoho to provide 

advisory and sales management support. 

anderson can be reached at 877-722- 

4742, #703 or jj@pacrecinc.com.

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® 

Outdoor 

THE 2010 

PRE-BOOKING PROGRAMS 

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www.grangers.co.uk

StrategieS 

for 2010 

by Martin Vilaboy 

SHOppEr BEHaVIOr 

pUSHES THE rETaIL 

mODEL 

During the last 18 months or so, 

retailers have been forced to put 

a lot of projects on hold. Needing 

to keep things tight in the midst 

of the recession, retail executives, by 

and large, have had to put the brakes on any planned 

expansions, store renovations, technology deployments, 

IT upgrades or inventory extensions. 

Here’s hoping the recovery picks up 

some speed, and quickly, because it’s the 

strong that survive tough times, and staying 

strong means moving forward on some clear 

initiatives. Make no mistake; the combination 

of a technology boom followed by a bust in 

over-consumption is sending waves of change 

through store-based retail. 

Indeed, retailers have lots to think about if 

they want to stay relevant. On the technology 

front, there’s everything from online integration 

to supply chain collaboration to business intelligence, 

social media, mobility and automating 

inventory, to name just a few. At the same time, the dip 

in consumption levels has most analyst worried that the 

U.S. now has more stores than demand can support, says 

Michael Collins, a partner in the retail and consumer practice 

group of corporate consultant Bain & Co. 

Demand won’t return at least until people feel safer with 

their employment situation, and that comfort could be several 

more quarters away. There’s even reason to believe consumption 

will never return to 2007 levels. After all, ever time the 

savings rate takes a tick up, it’s essentially one less percent of 

disposal income for all providers of goods and services. 

14 | InsideOutdoor | Winter 2010

Heading into the next decade, stagnation is no 

longer an option. And it’s about lots more than investments 

in initiatives that improve the basic tenets 

of retailer operations. Rather, in many instances, the 

core elements of retail are changing to keep up with 

evolving and dynamic consumer shopping patterns. 

Scanning the horizon, standing now at the start 

of the 2010s, a few areas in particular, among many, 

appear too fundamental and far-reaching to be 

ignored. What follows is a brief perspective on their 

potential importance and impact. All of them, not 

surprisingly, circle around the new reality of a more 

empowered and demanding consumer base. 

Fishing a Top Gateway Activity 

Freshwater, Saltwater 

and Fly Fishing 

22% 

BaCK ON THE FLOOr 

78% 

What are the three most significant challenges to bringing 

e-commerce functionality across channels? 

Coordinating pricing and promotions 

with other channels 

Real-time inventory management 

Managing fulfillment across channels 

Optimizing inventory deployment to speed 

delivery and minimize holding costs 

Managing returns across channels 

Online carries a wider assortment 

than other channels 

We don’t have a solid definition of how 

consumers cross our channels 

Assigning sales and performance 

metrics across channels 

Of course, Car, the Backyard, power and being amassed by 84% consum- 

RV Camping 16% 

ers largely can be attributed to the rise of e-com- 

Source: Retail Systems Research 

Road Biking, Mountain 

78% 

merce. One might Biking think and BMX as online purchasing inches its way 

22% 

toward a significant percentage of total retail spending, that 

Hiking 

87% 

the brick and mortar retail floor space becomes less relevant. 

13% 

There’s more in motion, however, than a direct competition for 

Running/Jogging 

70% 

attention between and Trail online Runningand 

physical 30% channels. 

online before going shopping, retailers see the need to compete 

with these outside influences at the shelf,” write Nikki 

Baird “Mobile and Paula represents Rosenblum, a big both untapped managing opportunity partners for my 

Retail company? Systems Research. 

Already, Strongly we Agree see consumers Agree Neutral bringing online Disagree product Strongly search Disagree 

E-commerce, and Internet 0% applications 20% 40% in general, 60% are 80% 100% and comparison capabilities into stores in the palms of their 

changing buying behavior and Percent expectations of Participants across in Gateway all chan- Activities hands. More And than 75% any communications 17% 33% and IT executive 33% will attest 17% 

nels, say researchers at Aberdeen Group, so as consumers that technology investment now is driven by users rather than 

Participants Who Do Participate 

gradually increase their product and promotions search, corporate 25-75% agendas. 33% 44% 11% 11% 


product comparisons and purchasing through Web and call 

Participants Who Don’t Participate 

centers, expectations mount for retailers in Another to provide Outdoor Activity similar 

standards and experiences in the store. 

Source: Outdoor Industry Association 

“As more shopping shifts online, in part thanks to the 

“For store-based 10-24% 13% and mixed-model 25% retailers,” 50% says RSR. 13% 

“Integrating disparate channel experiences is key.” As much as 

Less than 10% 

86 percent of retailers 13% surveyed 50% by RSR, for example, 25% said 9% the 3% 

future of All online Others 6% retail was 39% “cross-channel.” 39% 11% 6% 

economic factors driving consumers to search for deals 

So while most of the innovation seen in retail during the 

Winners 18% 47% 21% 13% 

past several years has come from the online 

Enablers in In-Store Marketing Efforts Today 

world, “it appears that the future lies with 

Major Role Very Important 

Note: By percent of sales online cross-channel selling more than pure-play e- 


commerce,” say RSR researchers. 

The ability to create targeted 


26% 

69% 

And the cross-channel preference among 

customers “is a key reason why in-store experi- 





33% 

32% 

ence is back into focus as a value chain area that 

60% 

Retailers in North needs renewed America energy Who Have and excitement,” Order Online/Pick say 

Up 58% In-Store Capabilities, analysts at Aberdeen. August 2009 (% of respondents) 

A loyalty program that helps identify shoppers and 

36% 

That’s not to suggest that the in-store experi- 

track their purchase history 

A creative and marketing message production process 

that takes into account in-store requirements 





A single content management system to enable common 


25% 

31% 

28% 

58% 

No, but we plan ence to implement simply by becomes the end of a 2010 mirror image of the 

42% 

58% online experience. The sales floor, after all, is a 

36.6% 

strategic differentiator from online alternatives, 

56% 

No, and we have no plans to implement this functionality 

which can help shift the competitive emphasis 

22% 

away from price. In turn, leading retailers, says 

53% 

Yes, we offer in-store Aberdeen pickup Group, from in-store “are inventory transforming or by shipping in-store 

51% 

execution to expand 17.1% customer appeal, basket 


shopping process 

Ad agencies and media buyers that understand 

the in-store environment 

Technology to reach shoppers as they enter the store 

Mobile technologies to reach conumers on 

their mobile phones while in stores 

13% 

23% 

21% 

19% 

24% 

47% 

37% 

35% 

Yes, we offer in-store size and pick repeat up from store purchase” inventory – only all crucial elements 

for a destination 12.2% channel that now must justify 

higher capital investment compared to lower- 

No, but we plan to implement by the end of 2009 

overhead e-commerce alternatives. 

7.3% 

Consider Wal-Mart, for its part. During the 

Yes, we offer in-store pickup via “ship-to-store” process only 

past 12 to 15 months, the big box retailer has 

4.9% 

been restructuring store experience processes 


and some store technology touch points in 


Source: AMR Research; RIS 

19% 

26% 

25% 

32% 

30% 

54% 

53% 

60%

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The ability to create targeted 


26% 

33% 

69% 

several U.S. stores in reaction to changing expectations of 

its in-store customers, says Aberdeen. “This involved new 

customer-friendly merchandising props, revised layouts, 

vibrant aisles, new cross-category merchandising offers and 

expanded service and self-service technology offerings,” says 

the research firm. 

Of course, the need to revive the in-store experience only is 

magnified by economic conditions that have lowered demand 

and put a squeeze on people’s pocketbooks. As much as four 

in 10 retailers recently surveyed by RSR, for example, say economic 

conditions have made in-store marketing more important. 

Quite simply, after spending the time and effort to get the 

customer in the doors, the opportunity cannot be missed. 

“If a consumer decides to pass on a purchase because they 

don’t feel like they have the information they need to make 

a decision, or because they were unaware a new item was 

carried in the store, or for whatever reason,” argue Baird and 

Rosenblum, “that is a miss that no retailer or brand can afford 

to make today.” 

m-COmmErCE = E-COmmErCE 2 



60% 


32% 


58% 

loyalty program that helps identify shoppers and 

36% 

track their purchase history 

58% 

tive and marketing message production process 

42% 

that takes into account in-store requirements 

58% 

U.S. Mobile Internet User Profile, By Age 

55-64 65+ 

9.1% 

1.7% 13-17 

12.7% 


25% 


56% 


31% 


53% 

18-24 

11.8% 

content management system to enable common 

28% 


51% 


13% 

shopping process 

47% 

Ad agencies and media buyers that understand 

23% 

the in-store environment 

37% 

ology to reach shoppers as they enter the store 

21% 

35% 

Mobile technologies to reach conumers on 

19% 

their mobile phones while in stores 

24% 

35-53 

37% 

Source: Nielsen Mobile, 2008 

25-34 

27.4% 

Mobile advancements, says RSR, “hold more budget- 


ary dollars than any other option with retailers today,” 

Source: 

with 23 percent of retailers having discretionary dollars 

set aside for development of a mobile (WAP) site, while an 

additional 20 percent have funds allocated to developing 

mobile applications and another 43 percent with plans in 

What Retailers, are the likewise, three most can ill significant afford to underestimate challenges the to bringing im- place awaiting funding. 

e-commerce pact that mobility functionality will have on across retail channels? operations, both on and Whether or not an organization invests in m-commerce or 

off the sales floor. Granted, we are not where many early sup- 

oordinating pricing and promotions 

60% 

porters with other of m-commerce channels thought we’d be at the start of the last 

not, however, consumers are bringing mobility into the store 

through countless mobile applications that allow them to com- 

Perce 

Be In 

Real-time decade inventory in management terms of payment through mobile devices, location- 54% 

based marketing, mobile coupons and the mobile Web. These 

naging fulfillment across channels 

53% 

advancements tend to require very large entities, such as the 

pare and review just about any product that sits on the shelf. 

The Fabric recent Recovery emergence and of “price Fit Quality matching,” Standards particularly for Performance among 70 an 

specialty dealers that traditionally avoid competing on price, 

69% 

ing inventory major deployment banks to and speedwireless 

providers, to get 32% on the same page. 

elivery and minimize holding costs 

As the saying goes, sometimes it can take supertankers a long 

60% 

Managing returns across channels 

30% 

time to change course. 

58% Online carries Individual a wider assortment users, on the other hand, 26% can change their be- 

than other channels 

havior rather quickly, and here, once again, consumer actions 

don’t 58% have a solid definition of how 

25% 

consumers are cross driving our channels retailer reactions. 

is just one upshot of this phenomenon. 

60 

For online pure-play Elongation retailers, RSR analyst point out, the 

ability to offer 40% competitive 65% selection or pricing via a mobile Performan 50 

search (especially one initiated in a brick and mortar loca- Zone of 

tion), provides an opportunity to make a stand in a place they LYCRA SP 40 

historically have had little interest in going: the physical store. fabric 

58% Assigning sales Up and to performance this point, any retailer reticence 19% surrounding mobility 

metrics across channels 

is not due to a disbelief in the possibilities but an uncertainty 

“The differentiator of store-based cross-channel is suddenly 

significantly reduced,” says RSR. 

30 

6% 

% 

about how the benefits will manifest, suggest RSR findings. 


That said, the majority of retailers (more than 60 percent, 

On the flip 200g side, the 600g opportunities are even greater for 

store-based and mixed-model retailers, says the research firm, 

20 

according to RSR surveys) agree that mobile represents a big 

untapped opportunity. 

as mobility represents an important conduit that connects the 

virtual world to the physical one. 

10 

“Mobile represents a big untapped opportunity for my 

Moving forward, usage of all types of m-commerce 

applications accelerates in step with the increasing penetra- 

0 

company? 

tion of smartphone devices, which tend to overwhelming 

Strongly Agree Agree Neutral Disagree Strongly Disagree increase adoption rates of mobile data services. By the end 

of 2009, for example, 37 percent 8 of smartphone 6 owners 4 

Sp 

2 

More than 75% 17% 33% 33% 17% 

already purchased merchandise via their phones, Loss according of Fit (%) 

to online marketing and research firm Compete. 

Source: 

25-75% 33% 44% 11% 11% 

Source: INVISTA 

And according to Nielsen figures, in the third quar- 

10-24% 13% 25% 50% 13% ter of last year, more people accessed the Internet from 

smartphones than regular phones for the first time, 

Less than 10% 13% 50% 25% 9% 3% despite the fact that less than 20 percent of U.S. mobile 

ringing 

All Others 6% 39% 39% 11% 6% subscribers currently carry a smartphone. 

Nielsen estimates that smartphones accounted for 40 per- 

Winners 18% 47% 21% 13% 

cent of new phones sold in the period, up from 25 percent in 

60% Note: By percent of sales online 


Percent the prior of quarter. Consumers The research Who’s firm Choice projects in Favor that the of majori- a Particular Gar 

Be ty Influenced of mobile phones by Presence by 2011 in of the Lyrca U.S. Hangtag will be smartphones, 

% 


70% 

70 

63 

Fabric Recovery in Grams 

@ 40% and 65% elongation 

Higher 

Lower 

Fab 

Fabric Recovery in Grams

with the devices used by half of cell phone subscribers, or 150 

million people, by the middle of next year. 

Add to the picture the nationwide spread of wireless 

3G networks (followed closely by fourth-generation platforms), 

as well as an increasing number of Web sites tailored 

specifically to the handheld interface, and it’s pretty 

safe to assume that every retailer who felt compelled to 

jump into the wired Internet back in the mid-1990s likely 

will feel the same way about the mobile Web by the middle 

part of this decade. 

As RSR’s Baird and Rowen put matters, “while few are 

willing to bet the farm on how shoppers will really use 

online communities and social networks, a safe bet is that 

consumers will appreciate the ability to shop from wherever 

they happen to be – in a store, in an airport, or in an 

airport store.” 

DrIVE-By SHOppING 

Also still in a nascent stage yet likely to become a significant 

competitive advantage in the near term are options 

that allow shoppers to order online and pick-up in-store, 

and vice versa. It’s a projection that has little to do with the 

benefits in-store fulfillment provides to retailers (such as 

quicker turnover or inventory expansion and experimentation). 

And it’s not that it’s so easy for retailers to implement. 

The impetus, once again, comes down to the simple reality 

that the customer wants it. 


Retailers in North America Who Have Order Online/Pick 

Up In-Store Capabilities, August 2009 (% of respondents) 


No, and we have no plans to implement this functionality 

22% 

Yes, we offer in-store pickup from in-store inventory or by shipping 

17.1% 

Yes, we offer in-store pick up from store inventory only 

12.2% 


7.3% 

Yes, we offer in-store pickup via “ship-to-store” process only 

4.9% 

Source: AMR Research; RIS 

36.6% 

According to a 2009 survey from Sterling Commerce, a full 

two-thirds of consumers said the ability to pick up items at 

a store after purchasing them online was important to them, 

with 35 percent citing it as “very important” – double the 

number who said it was very important just a year earlier. 

Even more interesting to online shoppers is the ability to return 

items to a store that were bought online or via a call center.

A full 82 percent viewed this as important, with a whopping 57 

percent viewing this capability as “very important.” 

“Cross-channel services are gaining ground with consumers,” 

says Jeffrey Grau, eMarketer senior analyst. In-store 

fulfillment and other multichannel services such as buy online, 

return to store; check local store inventory online; and Web 

ordering from in-store “tie together some of the best attributes 

of e-commerce and store shopping,” he says. 

As of August 2009, approximately 34 percent of retailers 

offered some type of buy online, pick up in-store program, 

according to a Retail Info Systems survey conducted by AMR 

Research. Another 44 percent of respondents expected to 

implement this service by the end of 2010. 

THE COLOr OF mONEy 

Of course, in the case of outdoor retail specifically, no 

outlook is complete without consideration of the ever-present 

eco-friendly trend. The good news: it’s becoming pretty clear 

that conscious consumption is not a fad; it’s a direction. Recent 

studies now show that the vast majority of Americans are 

ready and willing to consider sustainable products. 

Extensive surveys performed by Deloitte, for example, 

found that a full 54 percent of shoppers now consider sustainability 

to be one of their decision-making factors. A bit less 

than half claim to have looked for and found green products, 

and about one in five could be classified as “proactive” toward 

the cause, says Deloitte. What’s more, green shoppers are 

diversely spread among all income ranges, age brackets, education 

levels and various household sizes. 

“For most shoppers, sustainable considerations become a 

tie-breaker when other factors are in relative parity,” says the 

research firm. 

On the flip side, only 22 percent of more than 6,000 shoppers 

surveyed say they have actually purchased a green 

product, suggesting a substantial gap between the market’s 

readiness for sustainable products and the delivery of those 

products to shoppers’ baskets. Fortunately, filling that gap 

requires familiar tactics to any contestants working toward 

cleaner consumption: building awareness and education. 

Shoppers, Deloitte’s study clearly illustrates, remain 

unsure as to what makes a product green; they often question 

product performance and don’t fully grasp the social and 

environmental benefits. 

“To address these issues, retailers and manufacturers need 

to provide more coordinated communications and education 

about sustainability,” say the researchers. “They need to make 

the business case for buying green to the shopper.” 

More than anywhere else, that case is being made right 

back on the retail sales floor. The top two means by which 

shoppers identify a product as green, says Deloitte, are 

packaging/labeling and in-store signage, once again reinforcing 

the renewed role of the in-store experience in the coming 

retail environment. 

Winter 2010 | InsideOutdoor | 21

Product Market ShowcaSe wINter 2010 

Winter 2010/11 

product market showcase 

Acli-Mate 

acli-mate is an energizing 

mountain sports drink designed 

to aid in the prevention of 

altitude sickness in mountain 

visitors and promote maximum 

energy and performance for 

mountain athletes. The specific 

combination of vitamins, 

minerals, electrolytes and herbal 

extracts helps the body adapt 

to the stressors of being at 

elevation, minimizes the risk 

of dehydration and improves 

energy, says the company. aclimate 

is made of all-natural ingredients 

and is recommended for mountain travelers, visitors and 

athletes. 970-209-3093 or mark@acli-mate.com 

Acumen 

No need anymore to worry 

about crosstalk from another 

heart rate monitor nearby. acumen 

uses the latest 2.4 GHz wireless 

technology to eliminate interference 

from other heart rate monitors and 

ensure accurate signals. acumen’s 

new Ergo pro measures your heart 

rate and tracks your target zone 

with a new comfortable, lightweight 

fabric heart rate strap. The conductive 

fabric strap picks up the heart’s 

signal and provides an excellent fit for 

any individual body shape with complete 

freedom of movement. Suggested retail 

is $199.99. 703-593-9997 or kevin@ 

acumeninc.com 


Advanced Flexible Materials 

While there are other insulating blankets on the market, 

aFm’s Heatsheets blankets are constructed of aluminized polyethylene 

to make the products more tear resistant and quieter, 

whereas competing blankets are made of mylar and polyester, 

both of which can rip and crinkle with noise. Heatsheets products 

are conveniently packaged for individual use in outdoor, 

rescue and emergencies. 707-658-4657 or info@afminc.com 

Alps Sportswear 

The new ladies Kianna jacket is constructed 

with alps’ performance tonal fleece made 

from 65 percent polyester and 35 percent 

rayon. machine washable and 

dryable for easy care, it features 

princess seam shaping with 

forward shoulders, a decorative 

yet removable hip belt, 

welt pockets and 

specialty cut stone 

look buttons. www. 

alpssportswear.com 

Big Agnes 

The Tumble 

mountain 20 sleeping 

bag features the new 

patented Flow Construction, which eliminates 

lateral and vertical down shifting by using 

vertical chambers with internal “Flow Gates” 

to regulate fill positioning and density, says Big 

agnes. Strategically placed Flow Gates inside 

the vertical chambers minimize vertical down 

shifting while vertical chambers themselves 

minimize lateral shifting. The continuous Flow 

chambers eliminate potential cold spots which 

can occur with side seams and contour to the

BREAK BOUNDARIES 

WITH BLUETOOTH® 

Portable weather data plus wireless technology 

— truly the perfect storm. 

Lightning quick wireless weather 

data NOW straight to your laptop! 

• Custom communication software designed to quickly 

and easily configure your data transmission frequency, 

download logged data, graph data, and transfer 

data to other applications. 

• Wirelessly upload Kestrel Weather data to heat stress 

models, weather reports, research data sets and more 

without the need for a separate interface or cabling. 

Kestrel 4500 Measures and Logs: 

• Wind Speed 

• Wind Direction 

• Crosswind 

• Headwind/Tailwind 

• Wind Chill 

• Temperature 

• Altitude 

www.kestrelweather.com | 800.784.4221 | 610.447.1555 

© 2010 Nielsen-Kellerman. All Rights Reserved. 

• Barometric Pressure 

• Pressure Trend 

• Relative Humidity 

• Heat Stress Index 

• Dewpoint 

• Wet Bulb Temperature 

• Density Altitude 

WITH 

WITH 

NOW 

NOW 

BLUETOOTH 

BB LL UU EE TT OO OO TT HH 

E N A B L E D


body for increased user comfort. a 725-fill goose down 

bag, the Tumble mountain sports an integrated pad 

sleeve, a lightweight 100 percent recycled polyester 

ripstop shell fabric with water repellent treatment and 

100 percent recycled polyester taffeta lining with stain 

resistant finish. mSrp is $289.95. www.bigagnes.com 

Black Diamond Equipment 

Black Diamond’s 

premier lightweight alpine 

touring boot, the prime, 

combines comfort and efficiency 

over long distances 

with precise control in technical 

terrain. Ideal for climbing 

and skiing the world’s most 

challenging peaks, the prime is 

a three-buckle design that 

offers four-buckle, highend 

performance. 

Black Diamond’s 

patent-pending Triax 

pivot Frame provides 

a 110 flex rating and 

an unmatched 40 degrees of 

resistance-free touring motion. For women, the new Swift 

also features BD’s Triax pivot Frame and a three-buckle design. 

Suggested retail for both boots is $599.99. www.blackdiamondequipment.com 

Blue Canoe Organic 

Blue Canoe Organic is adding an attractive option to a number 

of its best selling exercise tanks: optional molded cups will 

be offered in select styles for Fall 2010. The update is a perfect 

solution for women who desire a bit more support and shape 

but still want the famous Blue Canoe comfort. Blue Canoe has 

manufactured fine lingerie, active apparel 

and travel/casual wear exclusively in 

the USa, using only organically cotton 

and bamboo, since 1994. www. 

bluecanoe.com 

Bridgedale 

pizzazz and everyday appeal typify 

the new Bamboo patterns collection of 

casual socks for women, including the Fleur 

de Lys (pictured), Stripes, argyle and Copperhead 

styles. Bridgedale blends un-dyed 

viscose from bamboo with Coolmax to create 

silky socks that control and dissipate clammy, 

uncomfortable moisture. The crew-height 

designs capitalize on Bridgedale’s experience 

in women’s-specific fit, which is 

tailored for the typically narrower 

and lower volume feet of 

women. www.bridgedale.com 


Brooks Sports 

For Fall 2010, color contrasts, 

fashion-forward hues, sleek design 

lines and easy merchandising 

across all collections stand out for 

Brooks. One new cool-weather 

option for women is the Glycerin 

Hybrid Jacket, pictured above in 

the fashion-forward winter plum/ 

orchid ice merchandising collection. 

The jacket features strategically 

positioned panels of windproof 

softshell to keep your core warm 

and dry, a finely tuned feminine 

fit, 3m Scotchlite retroreflective woven loop, full front zip with 

inner storm guard and zipper garage. 425-951-7369 or www. 

brooksrunning.com 

Brooks-Range Mountaineering Equipment 

Designed by accomplished 

mountain guide 

Dick Jackson, the rocket 

brings a minimalist 

mindset to winter tents. 

That mindset starts with 

the poles: why carry 

tent poles when ski 

poles and an avalanche 

probe are already along? 

The rocket uses those 

items as poles to pull off 

the astonishing weight 

of 1 pound 6 ounces. 

additionally, the rocket uses strong and lightweight fabric, an 

aerodynamic shape and Guyot system to make this tent rock 

solid in the worst conditions. models include the S2 (Ski – 

two-person with integrated rescue sled) and a2 (alpine – two 

person). made in the USa, suggested retail prices are $600 

and $650, respectively. www.brooks-range.com 

Buff 

Simple in 

concept but loaded 

with technical 

features, the twolayer 

reversible 

polar Headband is 

made from Original Buff patterned 

fabric and polartec fleece. 

It’s designed to both protect from the 

cold and wind and keep sweat out of the 

eyes. Treated with polygiene technology to 

prevent the growth of odor causing bacteria, 

it also offers moisture management. Buff also is introducing 

a new reversible polar Buff to its collection for Fall 2010. 

www.buff.us


CamelBak 

CamelBak introduces two new allmountain 

Freeride Hydration packs, the 

pit Boss (pictured) and the roulette, 

designed with the backcountry skier 

and boarder in mind. Engineered to 

hold enough gear for a full-day backcountry 

adventure, these high-volume 

packs feature a tri-zip design 

and carrying straps for your skis 

or board and come in both men’s 

and women’s sizes in multiple 

color combinations. Highlights 

of the pit Boss include 100 

ounces of hydration capacity, 

cargo capacity of 1,800 

cubic inches, ski and/or board 

carry straps, front pocket for shovel and skins, external 

shovel handle attachment, external ice axe and tool 

loop, internal shovel and probe sleeves, fleece-lined 

goggle pocket and a load-bearing waist belt with camera 

pocket. mSrp is $100. www.camelbak.com 

Chaos 

The mistral Vapor, from the mistral Collection with 

pro-Stretch plus, incorporates a four-way stretch with 3D 

fitting integrated with wind resistant panels, contoured 

ear flaps, mesh ventilations and Lycra binding for ideal fit 

and comfort. The beanie is ideal for a helmet liner biking 

or skiing or perfect for winter snowshoeing and running. 

mSrp is $19.95. meanwhile, from the Windshield Collection 

comes the Howler multi-Tasker pro. Built for extreme 

cold weather, it features wind resistant panels, mesh for 

breathing, hinged jaw for easy on and off options, 3D 

fitting and soft micro Flex panels for added comfort and 

warmth. The multi-Tasker is ideal for cold weather standalone 

or as a helmet liner. Suggested retail is $34.99. 

www.chaoshats.com 


Cloudveil 

Cloudveil is launching a completely new and full baselayer 

program. Being added to the program are midweight half-zips, 

crews and tights to both the men’s and women’s lines. The 

pieces are designed with capillary action, recycled polyester 

fabric and a full complement of detailing. all seams are off-set 

to minimize friction, and cuts feature longer tails and higher 

back rises to eliminate cold gaps in coverage. prices are half 

zip: $60; crew: $50; and tight: $45. www.cloudveil.com 

Coghlan’s 

The First-Time Camping Guide is a 32page 

booklet made of eco-friendly paper 

and soy-based ink. priced at $3.48, it keeps 

in mind those parents and grandparents 

with little knowledge of the outdoors. 

advice includes input on tent selection, a 

guide to sleeping bags, how to select a 

campsite and build a fire, safety tips and 

a shopping checklist for effective packing 

and planning. www.coghlans.com 

Concept III 

N.J.-based Concept III has agreed to become the North 

american sales and marketing agency for polygiene Stay Fresh 

silver salt-based odor control technology. Silver salt, the active 

ingredient in polygiene odor control technology, is a highly effective, 

natural antimicrobial agent that eliminates 99.9 percent 

of microbes on treated textiles or materials for the life of the 

garment. polygiene uses silver salts derived from recycled 

silver to deliver active silver ions that disrupt the reproductive 

cycle of microbes. Elsewhere, Concept III is working with 

Kingwhale to develop fabrics made of NanoGLIDE, a new 

pTFE-based technology that not only wicks moisture fast but 

goes after abrasion and heat that can cause skin discomfort. 

a natural for socks, Concept III now will market poly, nylon 

and poly/nylon knit fabrics made with NanoGLIDE for apparel. 

www.conceptiii.com 

NEW COLLECTIONS... NEW DESIGNS... SAME COMMITMENT 

Visit Us: 

Winter Outdoor Retailer Booth No. 34059 

Travelgoods Show Booth No. 603 

100% Recycled Fabric 

KIVA TOUR 

kivadesigns.com

ECCO FAST TRAIL 

COMPRESSION MOULDED 

EVA MIDSOLE WITH VISIBLE 

RECEPTOR TECHNOLOGY 

GEIRANGER FJORD, NORWAY 

AUTUMN / WINTER 2010 

SYNTHETIC UPPER MATERIALS 

GORE-TEX® LINING 

RUGGED RUBBER OUTSOLE 

OR BOOTH #31165W CONTACT: DAVID HELTER @ 800.866.3226 OR DAHE@ECCO.COM


CORDURA 

While real superheroes may not 

use capes, atlanco’s TrU- 

SpEC brand product line 

is now offering military, 

tactical and law enforcement 

personnel a full 

line of protective undergarments 

featuring 

COrDUra Baselayer 

fabric with freshFX 

fabric technology. The 

Baselayer freshFX fabric uses 

a silver-based technology to 

protect the fabric, enabling the 

next-to-skin undergarments to 

provide long-lasting freshness. 

The expanded line of undergarments 

is constructed with No 

melt/No Drip COrDUra Baselayer 

fabric. The patent pending 

60/40 cotton-nylon fiber 

blend reduces the severity of 

burn injuries by charring instead of melting when exposed 

to heat. COrDUra Baselayer fabric also provides wearers 

a comfortable, breathable, lightweight solution with 

exceptional moisture management. Elsewhere, two classic 

brands iconic to the outdoor market are coming together 

to re-create the pack made famous in the 1990s. JanSport 

and INVISTa’s COrDUra brand team have joined forces to 

develop the new right pack, which offers a classic product 

with exceptional reliability, innovation and style. The highperformance 

pack is constructed with 1,000 denier COrDUra 

Classic fabric and features one large main compartment, 

padded shoulder straps and back panel. The pack is finished 

with JanSport’s classic suede leather bottom to keep users’ 

items protected. www.jansport.com or www.cordura.com 

or www.defendyourbase.com 

Coyote Eyewear 

a leading 

provider of midpriced 

sunwear 

for more than 

25 years, Coyote 

adds a new sport 

look to its polar 

Lite collection: the 

Glacier (mSrp $75). This 

sport wrap features lightweight and 

flexible Tr-90 frames for excellent fit and durability with a 

heavy-gauge polarized polycarbonate lens that is aNSI Z87.1 

rated. megol rubber nose pads and ear stems provide a super 

fit, and for those who have to read the menu, the Glacier is 

available in a polarized version with a bi-focal reader, in +1.50, 

2.00 and 2.50 powers, for a suggested retail of $80. 800-724- 

9401 or www.coyoteusa.com 


DeLorme 

DeLorme and Spot LLC 

jointly announce the DeLorme 

Earthmate pN-60w 

GpS with SpOT Satellite 

Communicator, 

available Spring 2010. 

This exclusive product 

pairing merges 

SpOT satellite messaging and DeLorme state-of-the-art 

GpS mapping via wireless. The result is a unique ability 

to send customized text messages, real-time location 

updates and SOS messages, even from remote locations 

worldwide. messages and waypoints can be shared easily with 

individuals or groups via sites such as SpOTadventures.com, 

Geocaching.com, Twitter and Facebook. www.delorme.com 

Dermatone 

Dermatone will be 

celebrating its U.S. SKI 

& U.S. Snowboarding 

Team association by 

giving away lip balm 

and raffling Olympic 

frost bite kits every 

day to retailers at the 

Outdoor retailer show. Dermatone also will be selling both 

its frost bite kits and new paddle sport kits (typical retail pricing 

$19.99 or $15.99). Dermatone’s water sports kits contain 

all the wind burn and sun protection items needed to defy 

the elements all day long. all kits are conveniently packaged 

with packable, pocket sized 1 ounce tubes and 0.5 ounces 

tins. Wholesale price is $7.99 with a suggested 

retail of $15.99. 800-225-7546 or 

matt@dermatone.com 

Deuter USA 

Deuter USa adds the Guide 40+ SL to 

its alpine pack collection. This women’s 

specific pack is designed for 

mountaineering, climbing and 

snowsports that require excellent 

load carrying, gear access 

and durability. It features removable 

aluminum X-frame stays, a 

bottom-access full-circumference 

zippered compartment with 

internal zipper main divider, 

height-adjustable lid, side 

access zipper, snow/drift 

collar, compression straps, 

side ski loops, ice tool attachments 

and 2 to 3 liter hydration compatibility. The alpine back 

system offers ventilation and includes a removable, pivoting 

VariFlex hip belt, allowing the pack to follow the body’s natural 

movements. Suggested retail is $169. www.deuterusa.com

We¹re Green 

ASF GROUP 

310-831-2334 

U.S. OFFICE 

info@asfgroup.com 

even in a 

whiteout 

SUSTAIN - A Collection of Environmentally 

Friendly Textiles from ASF Group 

JAPAN OFFICE 

John-furumori@kyodo-s.co.jp 

TAIWAN OFFICE 

info@asfgroup.com 

Petroleum is the base of most outerwear fabrics. It is becoming 

increasingly scarce in the world and its products leave a heavy 

impact on the environment. By building eco-friendly fabrics, 

our SUSTAIN Collection takes another step forward towards a 

cleaner planet. 

The ASF Group produces technically advanced fabrics that use 

Recycled Polyester and other Eco-friendly Fibers for performance 

outerwear. For more info on how we create green fabrics, please 

contact us. 

SUSTAIN - Environmentally Friendly Fabric Collection 

• Recycled Polyester 

• Compost-able/bio-degradable Polyester 

• Eco-friendly Printing Techniques 

• Blended Organic Cotton 

We are the fabric builders—from fiber, to fabric, to factory, to finished. 

www.asfgroup.com


Dew 

The Quiver’s pockets and 

headphone management system 

keeps gear tucked away and 

close to the body. Stretch fabric 

and fully seamed construction 

make the Quiver water repellent, 

breathable and comfortable to 

wear, while its micro-adjustments 

keep Quiver stable on the torso 

during exercise. Change a song, 

adjust the volume or answer a call 

with the Quiver’s inSound exterior 

keypad. www.dewmotion.com 

Dupont Teflon 

Dupont Teflon fabric protector provides stain 

and water repellency to the new ExOfficio 

Nomad pant to keep the garment stain, water, 

wrinkle and sun protected, while the fabric remains 

soft and breathable in order for the pant to remain 

presentable throughout a trip and during every experience. 

pack one pair, wash them in the sink and 

look casually perfect for anything on your itinerary. 

www2.dupont.com/Teflon/en_US/index.html 


Eagles Nest Outfitters 

Composed of the 

same handcrafted parachute 

nylon as Eagles 

Nest Outfitters’ hammock, 

the Drop Zone is a 

lightweight, multipurpose 

ground cover for the 

beach, park, picnic, camping 

and more. Quick drying and 

breathable, the Drop Zone includes an oversized, 

zippered stash pocket and packs up in its attached stuff sack. 

The Drop Zone is equipped with four sand bag pockets and 

stake loops to keep the cover in place. mSrp is $49.95. 

www.eaglesnestoutfittersinc.com 

Earth Sun Moon Trading Company 

Let no s’more go untested. The new 

S’more Tester t-shirt and cap are sure 

to be a hit around any campfire 

where these delicious treats 

are served. available in adult 

and youth dark chocolate t-shirts 

and a khaki embroidered, adjustable 

hat, suggested retail prices 

range from $13.99 to $16.99. 888- 

458-1687 or www.esmtees.com

El Naturalista 

El Naturlaista adds a new boot to its popular 

Iggdrasil collection. The boot’s recycled 

rubber outsole takes its inspiration from 

the “Iggdrasil Tree of Life” fable and has the 

look of tree bark and the smell of tea tree 

oil. The boot features Stream Leather, which 

uses vegetable extracts and ground tree 

bark. This leather features an exclusive 

finish achieved using a handapplied 

treatment process, 

which naturally protects the 

shoe from water, dirt and the 

passage of time. The insole utilizes 

a recycled carbon compound that optimizes shock-absorption 

and breathability for ultimate comfort. mSrp is $280. 

www.elnaturalista.com 

Elemental Herbs 

all Good Lips is one of the few 

lines of lip balm on the market containing 

certified organic and natural 

ingredients. In 2010, all Good Lips will 

be all the more natural when oxybenzone 

is removed from the SpF 

formula. The SpF 12 lip balms are 

made from 100 percent botanical 

wINter 2010 Product Market ShowcaSe 

essential oils, organic infused dried medicinal herbs, organic 

extra virgin olive oil and pure beeswax for the ultimate in 

moisture and protection. The product is widely available 

in outdoor retailers across the country and can be private 

labeled. www.elementalherbs.com 

Essential Gear 

eGear’s Solar pull LED 

flashlight (pictured) is powered 

by a solar panel or pull string 

dynamo. One minute of pulling 

will provide 18 minutes of light. 

Charging times by the solar 

panel vary based on proximity 

to sunlight – five hours of 

charging in full sun provides 30 

minutes of light. The built-in high-efficiency lithium battery allows 

the Solar pull Light to be charged over and over. Its three 

super-bright LEDs are unbreakable and never need replacing. 

The Solar pull is available in red, blue or silver case colors and 

weighs 3.2 ounces. Suggested retail price is $19.95. also new 

is the eQ2 dual function headlamp. at less that an ounce and 

an $11.95 mSrp, the eQ2’s magnifier lens throws a focused 

10-lumen beam that switches between steady-on and flashing 

modes with a twist of the lens. replaceable lithium cell batteries 

last 25 hours in steady-on mode and 50 hours in flashing 

mode. 800-582-3861 or www.essentialgear.com 

Annual 

exhibition plan 

2010 ORWM 

2010/01/21-24 

B:39164 

2010 ISPO Winter 

2010/02/07-10 

B:C2-402-3 

2010 European 

Outdoor 

2010/07/15-18 

2010 ORSM 

2010/08/03-06 



Filson 

New offerings include classic outerwear 

paired with Filson’s proprietary 

fabrications for updated looks and 

functionality and updated sweater 

designs made with 100 percent virgin 

merino wool and Oil Finish Cloth. 

Building upon the success of the 

2009 launch of the passage Luggage 

Line, Filson will introduce passage wheeled 

luggage. Leading the new outwerwear styles is the Dry Finish 

Timberline Jacket for men. Constructed from 11 ounce, 

100 percent Cotton Dry Finish Tin Cloth, it is fully lined and 

features a soft 12 ounce Cotton moleskin collar. The Dry Finish 

Tin Cloth is washable, stain resistant and made to withstand 

extreme outdoor conditions. It has an action back and two 

moleskin-lined hand warmer pockets in the front. 

Gerber 

Three lights in one, 

the Gerber axle 2x3 

bridges the gap between 

cap, pocket-clip 

and headlamp. For added 

versatility the axle 

2x3 switches between 

two colors, bright white for 

maximum visibility or red to preserve night vision. 

The headlamp bracket features a 30-degree angle 

to reduce user neck fatigue, and when worn on a cap the light 

can pivot on a 90-degree angle to direct light where needed. 

Lightweight and compact, the axle 2x3 operates on three 

aaa batteries with a run time of seven hours of white light. 

Estimated retail is $35. www.gerbergear.com 


Goodhew 

The new Bergamo cushioned lifestyle sock sports Goodhew’s 

Cashermin wool, with a super fine 19.5 or below 

micron count. With Cashmerino, says Goodhew, consumers 

get the comfort of cashmere and the durability of wool 

priced between $14.99 and $16.99. Two new footie styles 

also are debuting for next spring: the Freedom and the 

Dragonfly, while Taos and Sedona from the Lambswool/alpaca 

collection have been redesigned and refined with a yarn 

that produces a softer sock, updated technical elements and 

bright colors. They will be available for Spring 2010 in men’s 

and women’s micro styles at $13.99. 

meanwhile, Goodhew’s merino wool/ 

Coolmax athletic socks now will be 

made with Eco-Coolmax for a softer 

sock and more resilient cushioning. 

www.goodhew.us.com 

Granger’s 

providing waterproof protection 

in a convenient spray-application 

bottle, Granger’s Universal Footwear 

Waterproofer is a non-aerosol, 

water-based formula delivering 

waterproof performance and 

maximum stain repellency while 

maintaining original breathability of 

materials. It’s suitable for all types of 

footwear, including models with Gore- 

Tex, eVent, full-grain leather, nubuck, 

suede and fabric, and does not alter 

material appearance or texture, says 

the company. www.grangers-usa.com 

Are you 

looking 

At this? 

so are your 

Customers 

coNtact 

Berge at 

berge@ 

bekapublishing.com 

for advertising 

information.


GSI Outdoors 

Designed to fit any wide mouth bottle 

on the market, the new Qwik Straw, 

with its integrated straw, ensures 

that staying hydrated will be easy 

and spill-proof whether at a desk, in 

the backcountry or behind the wheel. 

No complicated mechanisms to cap it 

off. The straw simply collapses down 

underneath the lid. The clear-colored 

Qwik Straw comes with three 

extra straws for customization 

on any wide mouth bottle, and 

all brands of straws also will fit. 

Bpa-free, suggested retail is $4. 

www.gsioutdoors.com 

Headsweats 

The center panel of the new 

Ultralight Hat is comprised 

of newly developed Eventure 

Fabric, a proprietary 

woven material that wicks 

sweat, is lightweight and 

has significant UV protection 

where sun exposure is 

most extreme. The side panels, 

meanwhile, are constructed of Coolmax 

for enhanced breathability, while a new high-performance 

lightweight headband inside the hat offers a blend of Coolmax 

knit and Coolmax terry to keep sweat out of user’s eyes and 

wick it off their brows. The total weight of the UltraLite Hat is 

1.6 ounces. Eventure Fabric also can be found in the 1.5 ounce 

UltraLite Visor. The visor features an adjustable hook-and-loop 

back with a lower profile crown. www.headsweats.com 

Hi-Tec 

Hi-Tec is now in the outerwear 

category. New for Winter 2010, the 

collection consists of 20 styles 

combined for both men and 

women and targets consumers 

looking for technical 

features with styling that fits 

everyday life, says Hi-Tec. 

among the key items is the 

women’s Trinity peak parka, 

made with a 320 denier 

nylon shell, 100 percent polyester 

wicking mesh lining and 

a removable fleece jacket lining. 

retailing for $189.95, the Trinity 

peak also features a tuck-away storm 

hood with volume adjustment, two 

hand warmer pockets with brushed tricot 

lining, interior pocket with headset cord loop and a single-hand 

draw cord. www.hi-tec.com 


High Sierra Sport 

With a convenient, front-access 

zippered opening and durable 

webbing straps to secure 

ski poles, the new U.S. Ski 

Team Single adjustable Ski 

Bag features a two-stage 

adjustment system to set the 

bag to a specific ski length 

from 150cm to 200cm. Other 

features include bold embroidered 

U.S. Ski Team logo 

and silk screened graphics; 

self-repairing nylon-coil zipper; 

fully-padded interior; and a 

zippered front accessory 

pocket. mSrp is $99.99. also 

new is the 28” Inch Wheeled 

Upright with special built-in, 

high-density foam structure that 

helps maintain the bag’s shape while 

minimizing weight. Inline skate-style wheels are inset in protective 

corner-mounted housings, and kick plate between 

the wheel housings protects the bag from abrasion. 

Suggested retail is $149.99. 847-876-7248 or www. 

highsierrasport.com 

Highgear 

Featuring all the 

functionality of 

the axio altimeter 

watch series plus a 

heart rate monitor 

for vertical training, 

the axio Hr also features 

triple-sensor technology including a Swiss air pressure 

sensor, altimeter and compass, and it’s equipped 

with a ski chronograph that measures vertical speed as 

well as cumulative ascent and descent rates. The 24-hour heart 

rate monitor chronograph stores up to 10 runs and features an 

exercise data recall of run number and date, total time, time in 

zone, calories burned, percentage of fat burned, max and average 

beats per minute, and lap/split times. www.highgear.com 

HO YU Textiles Co. 

mountainsmith will be using 

bluesign-approved pET fabrics from 

Taiwanese HO yU Textile Company for 

the 2010 production of the company’s 

all Terrain, Lumbar and select Camera packs. mountainsmith’s 

new reDura pET fabric also will be coated with a bluesignapproved 

water-based polyurethane coating. “HO yU Textile 

Company’s commitment to the bluesign standard ensures 

not only the quality of our pack cloth but also the quality and 

responsibility of our selected manufacturing practices,” says 

Luke Boldman, mountainsmith’s lead designer and product 

line manager. +886-3-4902506 or www.hoyu.com.tw

Hydrapak 

The DualBot features Hydrapak’s 

dual function nozzle. Simply squeeze 

the bottle and get a quick stream 

of water, or pull the nozzle up for 

a massive rate of flow. an optional 

dust cap keeps things clean, and 

it can be locked open when not in 

use. 510-632-8318 or www.hydrapak.com 

Indigenous Designs 

Indigenous’ Fall 2010 line of women’s, organic and fairtrade 

hand-knit premium apparel 

features drapey, slightly oversized 

silhouettes in a variety of interesting 

textures and patterns, from 

cables and ribs to inventive stitches 

and modern geometric designs. 

pieces span eleven collections 

and include cardigans, wraps, zip 

jackets, coats, dresses, casual 

tops, pants and accessories, all 

handmade with care by artisans 

in South america. The collection 

uses eco-friendly dyes in dusky 

grays, blues and earthy browns. romantic and velvety tones 

The Outdoor Accessories People 

Coghlan’s Outdoor Accessories have been 

making camping more fun for over 50 years. 

Greener, eco-friendly packaging with better 

shelf-appeal that will give your camping 

accessories more sAles-APPeAl. 

Call 1-877-264-4526 for a catalog or visit us 

online at: www.coghlans.com 


of burgundy, rosemary and eggplant also make appearances, 

lending a dynamic flash to the line. Stand out pieces for 2010 

include the Urban Zip in organic boucle yarn, a new fiber for 

Indigenous, and the soft and luxurious, organic cotton Striped 

Serape. www.indigenousdesigns.com 

Innate 

The Innate Kahveh vacuum 

mug features a patent-pending 

sliding panel with a splash-proof 

drink port cover and curved 

design to minimize liquids pooling 

and cooling. The ergonomic 

lid has a concave slider panel 

to minimize nasal contact when 

“draining the dregs” as well 

as a sip-lip feature designed to 

reduce dripping when drinking. 

The screw-on lid ensures no 

unexpected pop-offs. The main 

body features vacuum insulated 

construction made with premium 

food-grade 304 18/8 stainless steel 

to keep fluids warmer longer while 

the stainless exterior is cool to the 

touch when the mug is filled with hot 

liquids. Suggested retail is $16. www.innate-gear.com 

Outdoor Accessories 

For a better outdoor experience. 



Isis 

New from the adventure category, 

the Nirvana jacket is detailed with 

mini-powder-cuff, internal security 

pockets, helmet-compatible hood 

and lots more. a twist to menswear 

twill, the waterproof and insulated 

jacket is available with faux 

fur trim and new colors petrol, 

Bordeux, Willow and Jet. 

Suggested retail is $249. The 

reversible Turnaround Jacket 

features 700-fill power down 

insulation and can be worn 

two ways: the solid side is 

made with a unique baffle 

design or flip it inside out 

and display the Deco print. 

available in Timber, pear 

and petrol, suggested retail 

is $229. www.isisforwomen.com 

JakPak 

In 2009, active Engineering LLC introduced the Jakpak, 

an all-in-one waterproof jacket, tent and sleeping bag. New 

for 2010, the concept of the Jakpak remains, but the details 

are all-new and developed specifically with the outdoors 

and high-output activity in mind, says the company. The new 

design works better as a standalone jacket with breathable 

hardshell fabric on the front of the jacket and sleeping bag, 

pit zips, integrated collar with hood and a fully detachable 

sleeping bag and tent. When all the pieces are together, the 

new Jakpak can replace an old bivouac set up, weighing the 

same or less, and certainly costing less than buying a structured 

bivy and jacket separately. and, you can sit up and drink 

coffee in a Jakpak. www.jakpak.com 

Julbo 

Julbo introduces the Falcon photochromic NXT lens suitable 

for travel and everyday use. Exclusive to Julbo in the 

U.S., the versatile 

Falcon lens is 

sensitive to visible 

light, not UV, so 

it darkens behind 

the windshield of a 

car. The Falcon lens 

also is polarizing with 

anti-reflective and oilrepellent 

coatings, and 

it guarantees clear vision at all times regardless of the light or 

weather. photochromic from category 2 to 3, the Falcon lens 

has an amber tint, which emphasizes contrasts and enhances 

colors. Falcon lens will be available in Julbo’s Zulu, Spirit and 

Fusion models. www.julbousa.com 


Kahtoola 

Kahtoola strengthens its traction systems for 2010/2011 

with the addition of the new two-in-one Kahtoola Step-In 

Snowshoes as well as a nimble live-hinge r22 running model. 

The new Step-In Snowshoes, available in 25-inch (mSrp $269) 

and 29-inch ($299) decks, come equipped with the completely 

redesigned SKyHOOK crampon and snowshoe deck. The new 

SKyHOOK crampon has eight half-inch to three-quarter-inch 

steel cleats; tough molded side supports; and a secure, easyto-use 

strap system to accommodate various footwear. It 

offers enthusiasts exceptional traction on ice covered and 

snow packed trails without the bulk of a snowshoe. When 

the snow gets deep, the SKyHOOK crampon allows users 

the option to simply click into the snowshoe decks. The 

new decks are designed with upturned heel frame design 

for enhanced performance and feel. The company also has 

applied its traction and snowshoe expertise to a 22 inch 

deck designed for running. This race-legal snowshoe sports 

a live-hinge for excellent control and is trimmed down for 

those with a need for speed. mSrps range from $229 to 

$249. 866-330-8030 or www.kahtoola.com 

Kako International 

This year the Kako 

ICEtrekkers line has taken 

a giant step forward in 

traction footwear with the 

new ICEtrekkers Diamond 

Grip model. The patented 

Diamond Bead design has 

hundreds of biting edges 

that grip aggressively in all 

ice and snow conditions. 

a hearty rubber sling stays 

securely on the footwear without the need for buckles or 

straps. Diamond Grips provide heavy duty traction for ice 

and snow yet are lightweight and comfortable for all day use. 

503-222-4801 or www.icetrekkers.com 

Klean Kanteen 

The new WIDE insulated bottle is the first 

double-walled, vacuum-insulated bottle from 

Klean. It keeps hot beverages hot for up to six 

hours and cold beverages cold for up to 24 

hours, says the company. It’s available in 12, 16 

and 20 ounce sizes and comes with a loop cap 

but also is available with a café lid. prices are 

$22.95, $25.95 and $27.95, respectively. www. 

kleankanteen.com 

La Sportiva 

Like its name denotes, the La Sportiva Crossover 

GTX is where “mountain boot heritage 

meets mountain running sport,” 

says La Sportiva. It incorporates 

a new Gore-Tex lining, a stretch 

Gore technology featuring a

Key Ring, Carabiner, 

and Lanyard Included. 

The, Go anywhere, Write Everywhere” Pen 

Underwater • Upside Down 

In Extreme Temps (-30º F to 250º F) 

For Details, Call Sales at Fisher Space Pen 

800-634-3494 


® 

® 


gusset free membrane, and includes 

a four-way stretch integral gaiter with 

an asymmetrical zipper closure and an 

elastic draw cord closure for the top 

of the shoe. The Crossover GTX is 

an ideal product for running in snowy 

conditions, lightweight snowshoeing, 

big fast mountain traverses or running 

on terrain that is abundant with sand, 

gravel, rocks or scree. Suggested retail 

is $140. www.sportiva.com 

Little Hotties 

The new Little Hotties 

Insoles provide 

added cushioning 

and support for 

your feet while 

keeping your 

toes toasty 

warm. made 

of compression 

molded EVa, the trim-to-fit insole 

features a toe plug that pops out to 

make room for the flush-fit heat pocket, 

so there’s no added bulk between you 

and your footwear. The insole can be 

cut to fit into your everyday shoes, 

hiking boots or ski or snowboard boots, 

and the included adhesive toe warmers 

heat the entire toe area for up to five 

hours. Little Hotties Insoles come with 

one pair of insole and three pairs of toe 

warmers. mSrp is $14.99. Little Hotties 

is a proud supplier of the U.S. Ski 

and U.S. Snowboarding teams. www. 

littlehottieswarmers.com 

Loki, LLC 

Due to popular 

demand, the insulated 

Loki N_vest is now 

available for women 

in 2010. The N_vest 

with the built in 

Loki N_pac offers 

a great component 

layering 

system. 

The N_pac 

in this core 

warmth layer 

acts has a built-in 

storage for all your 

layers, including 

the N_vest itself. 

mSrp is $129. www.lokigear.com 

Lowa Boots 

The Baikal GTX multipurpose 

winter boot covers 

the gamut from hiking, 

trekking and snowshoeing. 

Constructed of 

split leather, it 

features 

a Gore- 

Tex 

lining 

insulated 

with partalana fleece. Lowa’s new G3 

sole with an SpS/pU midsole provides 

maximum grip on snow and ice, while 

the combination of a soft rubber blend 

with proprietary textile increases grip 

by up to 32 percent over other kinds 

of material combinations, says the 

company. The stud pattern follows 

the natural line of foot motion with a 

minimum of one stud in contact with 

the ground at all times during the rolloff 

motion. available for both men and 

women, mSrp is $270. 888-335-LOWa 

or www.lowaboots.com 

Metolius 

New for 2010, metolius will roll out 

five new contemporary models that are 

hip and trendy, while still remaining true 

to form when it comes to performance. 

These bags will incorporate the same 

stiff, easy-access rim, handy brush 

holder and easy-clip belt with added features 

such as a pocket for an mp3 player 

and a rock gym ID card holder in bright 

new neon colors and an assortment of 

fun patterns. pictured here is the new 

youth-inspired Graffiti chalk bag featuring 

a full-length pile lining, belt with 

side-release buckle and eight assorted 

patterns and colors. mSrp is $24.95. 

www.metoliusclimbing.com

Millet 

The new ascent GTX 

Jacket from millet 

features Gore-Tex 

Soft Shell Stretch 

Exchange threelayer 

protection, 

offering excellent 

heat retention to 

the inner fleece. 

all seams are heat 

sealed, and the integral 

helmet hood is 3D adjustable 

with a semi-rigid 

visor. Other highlights include a zip-off 

snow skirt and two waterproof zipped 

pockets. www.millet.fr 

Molehill Mountain Equipment 

The new Softshell Hoodie is made 

from a durable stretch nylon and fits kids 

from 2T to 8/10 years. all interior seams 

are edge bound for water proofing and 

molehill has included a waterproof front 

zipper, protected side pockets, zipper 

garages and zipper baffles to seal out 

the wind. The asymmetrical front zipper 

adds technical design flair to these 

near-indestructible jackets. The Softshell 

Hoodie can be worn alone, but it also 

was designed to layer over molehill’s new 

Quilted Synthetic line. Suggested prices 

range from $89.99 to $99.99. 208-263- 

8422 or www.molehillmtn.com 

Moving Comfort 

moving Comfort 

introduces Charity, the 

latest addition to their 

sports bra collection. 

Charity utilizes 

a combination of 

encapsulation and 

compression to 

deliver a supportive 

and comfortable 

sports bra. This 

Your Shoes 

Our Traction 

Redefine Winter 

kahtoola.com • (866) 330-8030 

Functional Fabrics, 

Innovative Technologies 

Made by Schoeller Switzerland, 

Still Leading the Textile Revolution. 

Schoeller Textil USA Inc., 621 Fifth Avenue North, Suite B 

Seattle, WA +1 206 283 6991, www.schoeller-textiles.com 

Visit Schoeller, booth 38051 

at Outdoor Retailer 

Winter Market 2010 and 

ISPO, Hall B2, booth 429. 

Schoeller achieves exceptional quality by using only premium raw materials and 

advanced technologies coupled with over 140 years of experience. bluesign ® 

approved since 2001. 

Discover the highest caliber materials on the market. Functional Fabrics. 

Innovative Textile Technologies. By Schoeller Switzerland. 

Winter 2010 | InsideOutdoor | 39 

Photo: John Burcham

DOWN COMFORT 

ALPINI MOUNTAIN ANORAK 

HOODY & ELEPHANT FOOT 

SLEEPING BAG 

The perfect 

solution when space is 

at a premium. 

The concept for the Brooks-Range Down 

Comfort system is quite simple—a compact, 

waist-high sleeping bag that can be paired 

with our lightweight Alpini Mountain Vest, 

Anorak, or Anorak Hoody to save valuable 

weight and bulk in the field. Unique adjustable 

suspender and drawcord design. A 

perfect solution for backpacking or camping 

when space is at a premium! 

www.brooks-range.com 

Brooks-Range IO Winter 2010 final.indd 1 1/11/10 9:52 AM 



sleek sports bra features seam-free cups 

inside and out with moderate contour 

for shape, support, modesty and maximum 

moisture transfer. The powermesh 

back offers support and ventilation while 

the wide, shaped straps provide stabilization 

and added comfort. available in 

32 to 38 a, B, C. mSrp is $36. www. 

movingcomfort.com 

Nemo Equipment 

The Cosmo Combo sleeping pad 

system pulls together the best attributes 

of existing camping pad 

technology into one lofty 

new design. First, there 

is Cosmo air, a 3-inch 

thick air-filled pad with 

low-relief lateral baffles 

and an integrated foot 

pump, based on the 

design of the existing 

Nemoid foot pump, for 

quick and easy inflation. 

The fabric of Cosmo air 

is a lightweight, highstrength 

and abrasion 

resistant 75 denier polyester. 

While the Cosmo air on its own 

makes for a great high loft, lightweight 

backcountry sleeping pad, the second element 

is the Cosmo pillowtop, a slip-on 

cover for Cosmo air that adds comfort 

and insulation. It has an ultra-soft, washable 

microfiber top and a stretch fabric 

bottom with a removable 1-inch thick 

urethane foam insert. Cosmo pillowtop 

is available together with Cosmo air in 

the Cosmo Combo or by itself. 603-881- 

9353 or www.nemoequipment.com 

Nielsen-Kellerman 

Kestrel pocket 

Weather meters 

introduces integrated 

Bluetooth wireless 

technology into the entire 

Kestrel 4000 line of 

Weather Instruments 

for the ultimate in 

portable and accurate 

environmental data. 

Now both real-time 

and logged data can be 

transferred wirelessly 

and automatically to 

a laptop, making a 

Kestrel meter with Bluetooth the perfect 

tool for any job that requires quick and 

accurate environmental data. Kestrel 

Weather meters instantly measure 

every environmental condition: wind 

speed, temperature, relative humidity, 

barometric pressure, altitude, density 

altitude, evaporation rate, humidity ratio, 

dew point and more. 610-447-1555 or 

ww.nkhome.com 

Oboz 

One of two new stylishly rugged flip 

flops from Oboz, the climbing-inspired 

Dyno (retail $49), with its soft tubular 

webbing and aluminum buckle, features 

an anatomically 

designed footbed 

with significant 

arch support 

and a 

sculpted 

heel cup, 

topped with a 

textured no-slip layer. 

Below, two densities of EVa give long 

lasting support and cushioning. a 

lugged outsole, made of non-marking 

high-friction carbon rubber, is trailworthy 

traction for getting to the 

crag or wandering around camp. The 

Dyno’s continuous webbing loop is 

fully adjustable for a custom fit – wear 

it tight for control and performance or 

loose for flopping around. It’s available 

in both men’s and women’s sizes in 

a variety of colors. 406-522-0319 or 

www.obozfootwear.com 

Ocean Minded 

Ocean minded’s 

philosophy of 

“everything ends 

up in the ocean” 

drives product 

inspiration and 

development. Fashioned 

from a combination of full 

grain, nubuck and metal-free suede the 

Dune rider has an anatomical footbed 

made with recycled Croslite for all day 

comfort, support and odor resistance. 

The natural wool lining provides moisture 

management and the additional 

natural latex cushioned innersole adds 

comfort. a nature-inspired recycled 

content rubber outsole with natural cork

shock absorption heel insert round things out, and it’s all put 

together with water-based adhesives. mSrp is $90 www. 

oceanminded.com 

OLovesM Eco Bags 

made from materials, including 

yoga mats, headed 

for landfills, the new 

Tribag crosses from work 

to home, holding a laptop 

or doubling as a diaper 

bag. also new is the Sardy 

lightweight travel wallet in 

multiple designs. yoga-inspired OLovesm 

eco-bags are made in Colorado. www. 

olovesm.com 

OrthoSole 

an insole with adjustable arch and 

metatarsal support, each OrthoSole 

footbed is supplied with five 

support options that can be 

interchanged to the 

individual wearer’s 

requirements. 

By varying the 

combinations, 

the wearer 

can make 

fundamental 

changes to the degree of support provided 

to suit their body action and the 

activity involved. No trimming or break-in 

period required. www.orthosole.com 

Outdoor Products 

The new Vortex pack 

features two generous 

main compartments, 

offering 

2,600 cubic inches 

of space, and an 

air Way back cooling 

system, which 

combines with a 

comfy three-point 

padded back to 

allow air to circulate 

and deliver unparalleled comfort. 

The comfort doesn’t stop there. The 

pack also comes with padded shoulder 

straps and an adjustable sternum strap 

for a tailored fit. plus, there are two 

sturdy side compression straps to adjust 

to balance any load, large or small. Other 

highlights include a CD/mp3 player 

pouch with its own headphone port, a 


front pocket created with a built-in six pocket organizer, daisy 

chain that holds a bungee cord and a carabineer to attach extra 

gear like water bottle holders or a walking stick 

and reflective accents. 800-438-3353 or www. 

outdoorproducts.com 

Setting a 

new standard for 

comfort and fit. 

Outdoor Research 

The new StormBound Jacket, available 

for men and women, is the warmest jacket 

in Or’s Sidecountry collection, designed for 

human powered adventurers who head out 

The revolutionary 

system cradles your feet in 

uncompromising comfort. 

How? By following the 

natural shape and curves of 

the foot like no other shoe. 

The upper, insole, midsole 

and outsole work together 

like never before. 

Try a pair on at OR 

booth #32173 

and see for yourself. 

trekstausa.com 

877-220-2494 


eyond the ropeline. Insulated for the lift 

with backcountry functionality and bodyheat 

regulation for out of bounds, it is 

constructed with waterproof/breathable 

two-layer 40 denier pertex 

Shield ripstop fabric with 650 fill 

down insulation in the hood and 

body. Features include a zip-off 

dual-pull adjustable hood and 

zip-out balaclava. mSrp is $399. 

www.outdoorresearch.com 

OutDry 

The new 

pistolero Glove 

from mountain 

Hardwear 

is a tough, 

versatile coldweather 

work 

glove featuring 

an OutDry Waterproof 

Technology 

membrane that 

is bonded to the 

leather shell to seal 

out water, wind and cold. Velboa 

raschel lines the back of the 

hand and a short gauntlet 

makes this glove cozy yet highly 

functional. mSrp is $100. www. 

outdry.com 

Outside Inside 

Four beefy beer glasses are being 

added to Outside 

Inside’s 

whimsical line 

of outdoor-inspired 

gifts. The 

16-ounce glasses 

are printed 

with a choice 

of four different 

themes including 

backcountry 

trekking, paddling, 

biking and 

snowboarding. 

manufactured, 

printed and individually packaged for 

retail in the U.S., they are ideal for all 

seasons and holidays including Father’s 

Day, birthdays and Christmas. mSrp is 

$12. Outside Inside gifts are available 

through GSI Outdoors. www.outsideinsidegifts.com 


Patagonia 

Building on 

the success 

of the Nano 

puff pullover, 

patagonia 

introduces 

three 

new Nano 

products. 

Leading 

them off is 

the Nano 

Storm Jacket (pictured), featuring a 2.5L 

nylon ripstop shell fabric and a quilted, 

compressible 60-gram primaloft One 

lining. mSrp is 299. also debuting is the 

full-zip Nano puff Jacket and Nano puff 

Hoody. all Nano products are available 

in men’s and women’s versions, with a 

broad and bold color palate. also new 

is the Down Sweater Special Edition 

($275). The shell fabric is made of an 

ultralight nylon ripstop that is translucent 

in appearance (feathers can be seen 

under the shell). www.patagonia.com 

Peregrine Outfitters 

Distributed by peregrine 

Outfitters, 3m 

Thinsulate 

Thermal 

Insoles 

combine 

Thinsulate 

insulation 

with energy-return performance foams 

to provide exceptional warmth and 

minimize shock in every step. With the 

added features of antimicrobial and 

moisture management technology, 

Thinsulate thermal insoles reduce odorcausing 

bacteria and keep feet dry while 

active outdoors. The combination of performance 

technologies and the warmth 

of Thinsulate insulation are designed to 

make your outdoor experiences more 

comfortable. 800-222-3088 or www. 

peregrineoutfitters.com 



point6 

Women’s specific anatomical fit with cushioning 

across the shin and under foot and an 

insulated toe box for enhanced comfort on the 

slopes define the new Ski Light OTC. proprietary 

achilles pad holds the heel in place to reinforce 

precise boot fit, while a new animated sun design 

in bold colors complements any wardrobe while 

temperature-regulating, moisture-controlling 

merino wool keeps feet warm and dry. 


Suggested retail is $20.95. point6 also introduces its first 

collection of youth specific ski socks for Fall 2010. medium 

cushioning surrounds the entire foot and leg to keep junior 

skiers warm and comfortable on the slopes. mSrp is $14.95. 

www.point6.com 

Polarmax 

polarmax looked to the next generation of 

action sports athletes and winter sports enthusiasts 

as inspiration for the new pmX line of 

technical performance 

base layers, with attitude. 

The pmX line features 

the long sleeved 

Tech Stripe and “Splatter” 

Waffle for men and 

women, as well as the Hooded Zip 

Vest for women and Vest for men. The 

Box p Hoodie and few choice accessories 

including bandana, watch cap and 

headband are all unisex sizing. made 

100 percent in the USa, pmX apparel is 

designed with Scent-prevent technology 

developed for the military. Flat, 

off-shoulder seams reduce chafing with 

a pack, and significant stretch provides 

superior comfort and fit. www.polarmax.com 

Polartec 

polartec is launching a breakthrough 

softshell fabric. Hitting consumer markets 

in Fall 2010, polartec power Shield 

pro delivers what it says is “the best 

combination of weather protection and 

breathability ever offered in a single fabric.” 

polartec helped launch the softshell 

category years ago with polartec power 

Shield, and now polartec power Shield 

pro dramatically ratchets up the fabric’s 

water resistance, while retaining critical 

breathability. Thanks to a new proprietary 

membrane technology and lamination 

techniques, polartec power Shield pro 

allows true air permeability (2 CFm) for a 

controlled two-way air exchange that

significantly improves moisture transport over traditional softshells, 

says polartec. at the same time, polartec power Shield pro 

holds a water column of 5,000 mm, offering superior water resistance. 

polartec power Shield pro can be seen in multiple brands 

including 66 North, Eider, Lowe alpine, millet, montura, The North 

Face, Norrona and Trangoworld. www.polartec.com 

Porta-Bote 

The internationally patented porta-Bote is now available 

in the Genesis and eXxstream Series of 8’, 10’, 12’ and 14’ 

models with hulls weighing only 49, 59, 69 and 96 pounds, 

respectively. all porta-Botes can be 

opened in just a few minutes, weigh 

half as much as comparable aluminum 

boats and store easily with their 4-inch 

(11.4cm), flat folded size. The tough 

hulls carry a 10 year limited warranty by 

the manufacturer, never need painting 

and are unaffected by saltwater, fuel 

and even battery acid. 800-227-8882 or 

www.porta- bote.com 

PrimaLoft 

primaLoft merino Blend yarn 

is a blend of primaLoft ultra fine 

fibers with merino wool that 

creates a silky-soft yarn with 

superior moisture transfer and 

performance properties. primaLoft 

merino blend yarn 

features Quick Draw 

Technology, a 

proprietary 

moisture 

management 

system that transfers moisture 

vapor away from the skin twice as fast as 

merino wool alone and has a 30 percent 

faster dry rate, says the company. Socks 

made with primaLoft merino Blend yarn 

also provide increased durability. Outdoor 

brands such as Lorpen, Fox river, The 

North Face, millet, adidas, aku, rjok, 

among others, now use primaLoft merino 

Blend yarn in their performance sock 

lines. www.primaloft.com 


Princeton Tec 

The remix is equipped 

with an asymmetrical 

single arm bracket, easily 

accessible battery door 

enclosure and a large 

push-button switch combined 

with a simple and lightweight design. Whether requirements 

call for long distance spotting or close range area light, 

the remix is up to the task with a combination of a single maxbright 

LED and three Ultrabright LEDs. Serving up 45 lumens 


Stop Sleeping 

Hot & Cold 

Slip Cocoon’s new Thermal Liner into your 

bag to actively regulate temperature and 

moisture for a better nights sleep! 

• Superior temperature 

regulation with 

Outlast ® technology 

• 100% CoolMax ® for 

quick-drying moisture 

management 

• Mummy or 

Rectangular-shaped 

sleeping bag liners 

• MummyLiner in 

Women’s and 

standard length 

Available at Outdoor & Travel Shops Nationwide 

www. cocoonusa. com 1.800.254.7258 

Directory 2010 


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and a burn time of 200 hours, the remix 

runs on three aaa batteries and weighs 

83 grams. www.princetontec.com 

Richmoor Corp. 

richmoor has 

received Organic 

Certification 

from Quality 

assurance 

International 

(QaI) in 

accordance 

with the National 

Organic program (NOp) and is 

releasing five new pure Organic Freeze 

Dried Fruit Snacks under the Natural 

High brand. The five organic freeze dried 

fruits are individually packaged in single 

serve portions and feature Strawberries, 

Blueberries, Bananas, mangos and 

apples. “Consumers are seeking healthy 

alternatives in lifestyle and diet and we 

are fulfilling a convenient and nutritious 

snack alternative” says Don Gearing, 

president of richmoor Corp. 800-322- 

6325 or www.richmoor.com 

Royal Robbins 

The new Cole 1/4-Zip 

features a luxurious 

two-sided Italian 

fabric that combines 

comfort 

with performance. 

The 

face, a blend of 

wool and nylon, 

offers amenities 

of natural 

temperature 

regulation, high 

absorbance for 

moisture wicking and anti-microbial properties, 

plus quick drying, durability and 

reduced wrinkling. The wool and cotton 

blend on the inside delivers pure comfort. 

For women, there’s the new Elena 

Button Cardigan, featuring a wonderfully 

soft hand with great textured-wool appeal. 

It utilizes acrylic for the exceptional 

softness, nylon and polyester for sharp 

retention and the wool for temperature 

regulation and a luxuriant, textured look. 

209-529-6913 or www.royalrobbins.com 

Ruff Wear 

Designed 

for camping 

and backpacking, 

the Highlands 

Dog Bed is lightweight 

and compressible enough for the backcountry, 

says ruff Wear. The dog bed 

even fits into ruff Wear’s palisades 

pack so Fido can carry his own load. 

made with Thermore insulation (with 

50% recycled content), mSrp is 

$74.95. www.ruffwear.com 

Sanita Clogs 

Sanita, the original Danish clog handcrafted 

in Europe for more than 100 

years, introduces the Totem for Fall 2010. 

This cozy boot is built on a comfortable 

Sanita wood clog outsole with an orthopedically 

correct footbed that creates a 

subtle rocking motion to actually propel 

you forward. The boot’s upper features 

luxurious suede with faux shearling 

lining as well as raw edge detailing 

and a suede tie accent. mSrp is $165. 

www.sanitaclogs.com 

Scarpa 

Billed as an alpine 

boot with a lugged sole, 

touring mode and 

tech-binding compatibility, 

the mobe 

offers more power 

than other boots in 

this class thanks to 

Scarpa’s powerblock 

Tour mechanism. When set in ski mode, 

this mechanism offers the closest 

thing on the market to the rigidity of a 

fixed-cuff boot, yet when a skin track or 

a hike is in the picture, you can release 

the cuff for comfort. The mobe, which 

comes stock with Intuition liners, has a 

lugged mountaineering sole with rocker 

for mountain travel and is compatible 

with all alpine-touring bindings, including 

tech-style bindings. made with plantbased 

plastic, the mobe retails for $759. 

www.scarpa.net 

Seattle Sports 

Built with tough 

pVC decking and 

heavy-duty Hypalon 

supports, Seattle

Sports new snowshoes are available in 

two sizes: 8 x 25 (suggested for users 

weighing up to 175 pounds) and 10 x 

32 (suggested for users weighing up 

to 275 pounds). On the underside, the 

snowshoes feature a 3.25 mm gauge 

stamped aluminum cleat that won’t bend 

or wear down with continuous use. a 

strong yet lightweight powder-coated 

aluminum frame completes the package. 

also new is snow shovel that combines 

a super durable polycarbonate scoop 

with an adjustable anodized aluminum 

stock. a one-button release moves the 

handle from a traditional shovel to a fastaction 

snow scoop for quickly moving 

snow in avalanche or other high-snow 

conditions. The stock adjusts from 16.5 

inches to 27 inches and removes quickly 

and easily from the scoop for easy packability. 

www.seattlesportsco.com 

Sherpa Adventure 

The Cho Oyu Jacket 

is an easy match for 

tough alpine conditions, 

offering an 

athletic fit and streamlined, 

no-nonsense 

details. This men’s 

softshell jacket, part 

of Sherpa adventure 

Gear’s new seven-piece Elite Sherpa 

collection, features a weatherproof and 

breathable Schoeller Naturtec fabric, 

which blends the soft comfort of merino 

wool with hard-wearing nylon. Ease 

of movement is built in, with four-way 

stretch fabric and fully articulated elbow 

construction. Two Napoleon pockets 

won’t interfere with packs or harnesses, 

and a third chest pocket offers easy access. 

all zippers nest into zipper garages 

and are treated to be water resistant. 

www.sherpaadventuregear.com 

Sole 

Sole is now utilizing recycled cork in 

its products. Sole has 

partnered with the 

largest natural cork 

wine bottle closure 

manufacturer 

in the world to set 

up cork collection 

centers at wineries 

and restaurants 


across the country. Sole is blending the 

recycled cork into its new Casual Flips, 

launching Spring 2010. The Casual Flips 

are accepted by the american podiatric 

medical association and feature a wearmoldable 

footbed, a metatarsal support 

pad, adjustable arch support, a deep 

heel cup and a hidden toe ridge. mSrp 

is $69.95. SOLE products are also sold 

with 100 percent recycled packaging. 

www.yoursole.com 

Spenco 

Folks 

can now 

slip into a 

sandal that 

has all the support 

and comfort 

of a performance 

insole. Spenco polySorb Total Support 

performance Sandals are designed in 

a flip-flop style but offer a Total Support 

Cushioning System that absorbs 

shock and helps prevent over pronation; 

a polySorb Stability Cradle that 

provides advanced arch support and 

a deep heel cup for added stability; 

a soft strap and premium materials 

for long-lasting comfort and wear; an 

EVa surface that custom molds over 

time to conform to the unique shape 

of the wearer’s feet, and a metatarsal 

arch Support, which offloads pressure 

from the ball of the foot to help relieve 

forefoot pain. Spenco’s Total Support 

performance Sandals will be available 

in men’s sizes 7 to 13 in Granite (black/ 

grey) and redner (brown/orange) and 

women’s sizes 6 to 10 in Onyx (black/ 

black) and amanda (tan/pink). Suggested 

retail price for the sandals is $39.99. 

www.spenco.com 

Stackpole 

NOLS experts share their tested 

techniques and 

strategies for surviving 

and keeping 

safe on the water 

in the new NOLS 

river rescue, 

which outlines the 

basic skills for river 

rescue that every 

boater should 

know. Laying 

FLATTERWARE - 718.407.4197 

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the groundwork of basic river knowledge, including hydrology 

and the anatomy of rivers, the book covers general river risk 

management and specific rescue techniques. Learn wading 

techniques, boat-to-boat rescue management with various 

types of crafts, rope and rescue systems and much more in the 

112-page title from NOLS. Suggested 

retail is $9.95. 800-732-3669 or www. 

stackpolebooks.com 

SteriPEN 

The new SteripEN adventurerOpti 

uses germicidal UV light to destroy viruses, 

bacteria and protozoa such as 

giardia and cryptosporidium. This latest 

SteripEN innovation features an evolutionary 

optical water sensor. This “optical 

eye” knows when the water purifier 

is in water and when it is not. The optical sensor also 

can function as an LED flashlight. The long lasting 

UV lamp on the adventurerOpti can provide 

8,000 one-liter treatments. mSrp is $99.95. 

www.steripen.com 

Stoic 

The new Bombshell insulated jacket sports 

100 grams of lightweight, synthetic Cirrus insulation 

to fight off the pre-dawn chills, while 

the slightly stretchy Bombshell fabric shuns 

serious traction gear 


external moisture and wind. Fully welded seams increase the 

Bombshell’s breathability over standard taped-seam shells, and 

the 3D ergonomic fit offers un-inhibited mobility without drowning 

the wearer in excess fabric. Thumb-holed wrist gaiters and a 

fully adjustable hood seal out the elements, while mesh-backed 

underarm zips vent heat when stomping a skin track. Stash an 

mp3 player in the interior chest pocket and give the day a soundtrack. 

Suggested retail is $329. www.stoicgear.com 

Stuffitts 

Stuffitts Shoe Savers are 100 percent 

cedar-filled shoe stuffers that remove 

moisture and eliminate shoe odor in 

all types of footwear. Stuffitts absorbs 

moisture at a rate up to eight times faster 

than air drying alone, eradicating odor by 

absorbing wetness and creating an inhospitable 

environment for bacteria, says the 

company. www.stuffitts.com 

Tecnica 

after a successful launch of the new 

Tecnica outdoor collection last spring, the 

brand continues to keep the momentum and 

excitement going with the continuation of 

their TrS or Technical rolling System 

Technology. a key offering for Fall 

2010 will be a multi-function shoe 

800-782-2423 www.32north.com

called the Wasp High GTX (pictured) 

for men and the Dragon Fly High GTX 

for women. In addition to TrS, these 

models also feature Gore-Tex technology 

and Tecnica’s own Tecnigrip outsole with 

“winter tire” traction, making them ideal 

for outdoor pursuits in wet conditions. 

made with a synthetic pU/textile upper, 

both models are available in a variety of 

colorways from petroleum-lemon yellow 

for men to black-apricot for women. 

Suggested retail is $180 for the high. The 

Wasp and the Dragonfly also are available 

in a mid GTX for $150, a Low GTX 

for $130 and a Low Leather GTX at $150. 

www.tecnicausa.com 

Teko 

The new active Lifestyle 

Collection represents a natural 

extension for a brand that previously 

focused on sport specific 

socks. The collection features 

organic, chlorine-free tekomErINO, 

incorporating 

technical features from 

TEKO’s performance 

range to ensure all day comfort. active 

Lifestyle socks come in a variety of 

styles including textured solids, novelty 

patterns and stripes. pictured here is the 

women’s Vienna at a suggested retail 

price of $16.95. 800-450-5784 or www. 

tekosocks.com 

Terra Nova Equipment 

New this season is the autumn 

Winter 2010 collection, some new ultralight 

gear and the launch of the Grifone 

clothing brand in the U.K. In packs new 

colors and fabrics can be 

seen in the Ultra 20, 

a full-feature pack 

that weighs just 3.5 

ounces. Designed 

for adventure racing 

and super light 

backpacking, it’s 

supported by new 

ultralight running belt 

packs, Ultra 1 and 

Laser 1, which feature 

interchangeable bottle 

carriers and pockets. The partnership 

with Spanish technical brand Grifone will 

include stretch Gore-Tex shell garments, 

exclusive Gore Windstopper softshell 


fabrics, a large range of softshell trousers 

and some high-end down products. 

+44 1773 837376, www.terra-nova.co.uk 

or mattm@terra-nova.co.uk 

Terramar 

The TXO line 

of men’s and 

women’s (pictured) 

base layers 

feature a colorcoded 

system on 

the neck tape and 

exposed elastic, 

which show the 

warmth factor 

as part of the 

Terramar logo. The 

pieces range from 

1.0 warm-yellow to 

2.0 warmer-orange to 3.0 warmest-red 

to match the garment with the right 

activity level and conditions. Highlights 

of the line include Zone panel Ventilation 

(on 1.0 and 2.0 models), which 

use jersey and mesh panels strategically 

placed for maximum ventilation; moisture 

management; UpF 50+; and odor control 

fabrications. also new is the TX2, which 

sports a unique dual-layer construction 

that has silk on the inside and wool on 

the outside. This construction, says Terramar, 

helps trap body heat between the 

layers adding warmth without bulk. www. 

terramarsports.com 

Teva 

In Fall 2010, Teva launches its new mXT 

collection, a multi-sport 

line of footwear designed 

to handle 

every kind 

of adventure. The flagship of the line is 

the Forge pro, which boasts a range 

of versatile technical features, such as 

an aggressively lugged outsole with 

proprietary Spider365 sticky rubber, an 

external heel counter for stability, a Shoc 

pad for support and a mush-infused insole 

for signature Teva comfort. mSrp is $110. 

www.teva.com 



Tilley Endurables 

The new aviator hat features an outer 

fabric of charcoal wool matched with real 

shearling in a natural color, black satin 

quilted lining and leather tabs to hold the 

ear flaps in place, either on top of the 

crown or under your chin. The smaller ear 

flap can be opened and secured with 

a button to expose a smaller embroidered 

opening. The smaller embroidered 

opening underneath each ear flap lets the wearer 

hear what’s around or can be used to hold ear phones in 

place. mSrp is $129. www.tilley.com 

The O�cial Sunscreen of the U.S. Ski Team & U.S. Snowboarding 

Whatever the season...Whatever your adventure.. 

We've got you covered! 

Custom Lip Balm 

-Starting at 250 pieces 

-Great for Events, Shops, 

Promotions, and Sales 

www.dermatone.com (800)225-7546 


Tool Logic 

The SL plier has a razor 

sharp 3-inch blade of 

tough, high-carbon 

stainless steel, while 

the handle features a high quality spring 

loaded pliers with wire cutter, plus 

screwdrivers bits and a socket. Thumb grooves 

on top of the handle offer excellent grip and feel. The SL plier 

also has a stainless boot/belt clip for easy carry. 800-483- 

8422 or www.toollogic.com 

TravelChair 

Cloaked inside 

what doubles as 

a messenger or 

laptop bag, the new 

quick-dry Larry chair 

starts with Over 

Center Hinge Technology 

that allows 

for quick fold-and-sit 

deployment as well as 

fast fold-and-go storage. a 

lower stabilizer increases structural support 

and an angled back contributes to comfort. 

It sports durable nylon mesh fabric that 

resists fading on a frame built of thick-walled 

aluminum and powder-coated steel. able to 

support 250 pounds despite weighing just 

5 pounds, the Larry measures 18.5 inches 

long, 2.25 inches wide and 12.5 

inches high when folded. ready for 

shipping march 1, mSrp is $45. 

www.ravelchair.com 

TrekSta 

From the popular TrekSta Evolution 

series comes the Evolution 

GTX. The Gore-Tex 

membrane ensures 

waterproof comfort, 

while TrekSta’s 

NestFIT system cradles 

the foot, accounting for every contour following 

the natural flow and design of the 

human foot. Topping off the Evolution GTX 

is an IceLock embedded sole that provides 

traction in any condition. 877-220-2494 or 

www.trekstausa.com 

Vasque 

The mindbender GTX is the first style to 

launch utilizing a new fit-enhancing 

Gore construction, 

the new Gore-Tex 

“conformable 

laminate

technology,” to offer waterproof protection in a superb fitting shoe. 

This is accomplished through the application of a new pattern that 

utilizes a stretch component panel to create a custom bootie exclusive 

to the mindbender shoe specification. The panel is located 

over the metatarsal heads and the tongue allowing for greater 

flex and freedom of motion in the forefoot. additionally the gusset 

folds are eliminated by the use of a floating tongue design, which 

reduces weight and makes for an even better fit. available in men’s 

and women’s models, at an mSrp of $120, pictured here is the 

men’s version in black/flame. www.vasque.com 

Vetta 

Combining a heart rate monitor with a 

cycling computer, the new CycloWatch 

pro uses the latest 2.4GHz 

aNT+ wireless technology to 

eliminate interference from 

other heart rate monitors and 

ensure accurate signals, 

while the conductive fabric 

chest belt is comfortable 

and machine washable. In 

addition to standard cycling 

functions, the CycloWatch 

pro includes an aNT+ wireless 

speed sensor with the 

option of a wireless cadence 

sensor. Suggested retail is 

$129.99. 703-593-9997 or www.vetta.com 

Zippo 

The new Zippo 

Outdoor Line 

includes three new 

products – Campfire 

Starter, Emergency 

Fire Starter Kit and 

the Flex- 

ible Neck Utility Lighter – along with proven 

performers such as the Deluxe Hand Warmer, 

Outdoor Utility Lighter and a line of Windproof 

pocket Lighters. The new Campfire Starter 

is a unique blend of compressed cedar saw 

dust and wax for quick lighting even in the 

wettest conditions. made of 100% all-natural 

recycled materials, the back is scored for easy 

separation to start up to four fires. Suggested 

retail is $1.49. The new Emergency Fire Starter 

features a rugged metal construction and a 

reliable flint-wheel ignition with rayon-made 

waxed, water-resistant tinder sticks for quick 


and easy fire starting even in the most rugged conditions. The 

lid has a water-resistant o-ring seal to protect the tinder sticks. 

It has a targeted retail price of $14.95 with replacement waxed 

tinder sticks in eight unit packets suggested at $4.95. The Flexible 

Neck Utility Lighter is a rugged, ergonomically designed new tool 

equipped with an advanced ignition system, wind-resistant dual 

flame technology, adjustable flame, fuel level-indicator and a patented 

child-resistant safety button. The flexible extended neck is 

topped by a slim, powerful nozzle that easily fits all lighting openings 

such as lanterns, grills and campfires. available in Satin Silver 

or a rubberized flat black finish, the Flexible Neck Utility Lighter’s 

suggested retail price is $19.95. www.zippo.com 

info@stonemanspor ts.com 

www.ogrills.com (626) 338-8998 

info@ogrills.com 


Floor Space 

Motivating Your Millennial 

SaleS Force 

by Joanne G Sujansky & Jan Ferri-reed 

When marketing manager reed 

Kaufmann’s company added an exciting 

new promotional apparel line he saw a 

big opportunity to grow his sales. What 

he didn’t count on, however, was the 

conflict that arose between his veteran 

sales staff and the younger sales reps 

he recruited to help market the new line. 

Workforce Participation by Generation 

World War II Generation 

(Born 1945 and before) 

2006 8% 12.5 million 

2011 

Baby Boomer Generation 

(Born 1946 to 1964) 

5% 7 million 

2006 44% 66 million 

2009 

Generation X 

(Born 1965 to 1980) 

38% 60 million 

2006 33% 50 million 

2011 

Millennial Generation 

(Born 1980 to 2000) 


2006 15% 22 million 

2011 

Source: Bureau of Labor Statistics 


reed’s firm sold branded promotional 

products to business clients – things 

such as pens, notepads, organizers and 

corporate gifts – along with logo-imprinted 

golf shirts and baseball caps. The new 

apparel line was radically different, 

featuring colorful shirts with bold designs 

and “edgy” slogans. reed realized that he 

needed youthful sales people who could 

market the new product to schools, clubs 

and emerging businesses. 

However, after recruiting and training 

a group of recent college graduates, 

reed’s plans soon fell apart. He hoped 

to integrate the new employees into his 

existing sales team, which was populated 

mostly by Baby Boomers and members 

of Generation X, but instead of friendly 


teamwork, resentment and frustration 

quickly surfaced. reed was faced with 

an unexpected and maddening set of 

conflicts and confusion. 

His younger employees genuinely 

understood what was cool about the new 

products, but they had no clue how to sell 

them. at the same time his experienced 

sales staff were almost totally skeptical of 

the new products, which they didn’t really 

“get” or have any real interest in selling. 

How could reed build a multigenerational 

sales force to promote 

these exciting new products and grow 

the business? 

In today’s environment traditional 

sales training and management 

techniques may not work as they did in 

the past. With millennials now entering 

the workforce, today’s sales teams may 

well be a volatile mixture of four different 

generations. But members from the 

mature generation (born between 1909 

and 1945), the Baby Boomer generation 

(1946 to 1964) and Generation X (1965 to 

1979) have all had time to adjust to each 

other in the workplace. It’s the newest 

generation – millennials who were born 

between 1980 to 1999 – who are now 

shaking things up. 

millennials possess a unique set of 

skills and a different work ethic than 

previous generations, and they will have 

a profound impact during the next five 

years. By 2014 there will be more than 

58 million millennials employed in U.S. 

organizations alone. 

along the way, however, millennials 

are getting what many say is a “bad rap.” 

There’s a perception that the younger 

generation has unrealistic expectations 

and possesses a poor work ethic. In 

reality, nothing could be further from 

the truth. It’s just that millennials bring 

a different perspective to the workplace 

and a fresh way of looking at things. 

Generation y, as they are also 

called, is generally well educated and 

technologically savvy. They embrace 

diversity and have a strong preference 

for collaboration over competition. 

They are pragmatic, individualistic and 

optimistic. millennials expect to be 

successful and they fully expect the 

support necessary to reach their goals. 

In short, they are likely to become 

energetic and successful members of 

your sales team, given that you adjust 

your traditional sales management 

strategies to take advantage of their 

preferences and strengths. 

Following are four tips to help sales 

managers adapt to the unique needs 

and perspectives of their millennial 

salespeople. 

Setting Goals – millennials are 

extremely goal oriented, but their 

individual targets must be connected to 

the organization’s goals. They want to 

know not only how the goals will affect 

their compensation but also how they

contribute to the overall bottom line. 

When they see they have a long-term 

stake in accomplishing their goals, 

millennials will be highly focused. 

Team Challenges – millennials have 

been raised to value collaboration over 

competition. When sales managers 

create competing goals (such as pitting 

sales team members against other 

teams or against each other) it may 

frustrate millennials. Try setting some 

goals with rewards for everyone in 

addition to individual rewards. 

Incentive Programs – It’s not 

uncommon for sales managers to create 

sales contests with tangible rewards for 

the winners, such as trips or gadgets. 

But offering an ipod as a prize may fall 

flat if you find out that 80 percent of 

your younger salespeople already own 

one. rather than trying to guess which 

gadgets or prizes millennial salespeople 

find appealing, offer them the chance 

to select from a number of interesting 

Fun in 

the Sun 

and creative prize options (such as gift 

certificates to local restaurants, gift cards 

iTunes, free or discounted company 

products, tickets to sports or recreation 

events, etc). 

Fun Atmosphere – millennials 

like to work hard and play hard. a fun, 

energetic atmosphere is the best 

way to keep millennial employees 

engaged. Look for ways to create 

social opportunities as rewards for 

meeting significant milestones. Ice 

cream socials, paint ball excursions, 

Nerf fights and similar events can help 

keep morale high and actually build 

greater employee performance. 

as you begin to recruit and 

integrate millennials into your work 

team don’t be afraid to “change up” 

how you orient and train new hires. 

Too often in the past the members of 

preceding generations were thrown 

into a new job without much guidance. 

This “sink or swim” approach won’t 

work for millennials, who have 

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Greensheets 

good coP or Bad coP? 

WOrD FrOm COpENHaGEN aND ITS ImpaCT ON OUTDOOr INDUSTry CONTESTaNTS 

by Ernest Shiwanow 

The United Nations Framework 

Convention on Climate Change 

(UNFCCC) Conference of the parties 

15 (COp) in Copenhagen, Denmark 

came and went with much contentious 

fanfare. an accord was agreed upon by 

all parties, albeit not legally binding, with 

no individual emission targets set for 

industrialized countries and no directive 

on how funds are to be acquired and 

divided among the world’s nations. 

This letter of intent [accord], as 

yvo de Boer, executive secretary 

of UNFCCC characterized it, still 

has substantial worldwide political 

implications. In the accord, the 

following points were established: 

1. Stabilize greenhouse gas parts per 

million (GHG ppm) concentrations to 

limit the global temperature increase 

to less than two degrees Celsius 

2. a low emission strategy for 

developing nations to integrate 

sustainable development goals with 

priorities in social development and 

poverty eradication 

3. a commitment among developed 

countries to provide financial 

resources and technologies to help 

developing nations or states with 

their adaptation protocols, reducing 

their vulnerability and developing an 

infrastructure to overcome the effects 

of climate change 

4. Develop emission targets by 2010 for 

2020 using measurable, reportable 

and verifiable means which are 

“rigorous, robust and transparent” 

5. Forest’s role in mitigating GHGs must 

be promoted and enhanced 

6. Use markets to promote low carbon 

economies by pursuing cost effective 

strategies, offering incentives to 

developing countries, etc. 

7. Funding to the tune of 30 billion 

dollars will be generated from 2010 


through 2012 and afforded to the most 

vulnerable developing nations (i.e. 

least developed, island states, africa). 

The Copenhagen Green Climate Fund 

plans to allocate much of the $100 

billion raised by developed countries 

to the developing nations by 2020. 

perhaps the most significant 

aspect of this climate summit 

is the worldwide governmental 

acknowledgement of climate change 

as a global problem. Even the U.S., 

after the last decade of non-action, 

affirmed its commitment to stopping 

global climate change by agreeing 

to provide $3.6 billion in near-term 

assistance for developing countries. 

as such, the Copenhagen accord 

will be funded by developed nations. 

Undoubtedly, those nations will be 

generating revenue from all their 

economic sectors, including the 

outdoor retail industry, to meet yetto-be-determined 

legally binding 

financial pledges. 

This revenue, in part, will phase in the 

inclusions of a carbon fee to directly levy 

a price on fossil fuels used in the creation 

of goods and services. a carbon fee may 

take on the form of carbon offsets, a cap 

and trade scheme or fee and dividend 

plan. as a new carbon economy takes 

shape, no industry will be immune from 

how carbon will affect the cost of goods 

and services. Each approach has its pros 

and cons, so let’s examine each of these 

processes and how they may impact the 

outdoor retail industry. 

IS IT rEaLLy a TaX? 

To start, let’s look at just a couple 

reasons why these carbon “tax” 

practices are so controversial. First, this 

tax is a misnomer. It is no more a tax 

than a manufacturer or service provider 

adding a new feature to a product and 

passing the cost onto its customer. 

another reason involves calculating the 

true costs of fossil fuels to make goods 

or provide services by the impact those 

fuels make on the concentration of 

atmospheric GHGs. That is, expressing 

the negative externalities involved in the 

true cost of goods and services. 

Constructing valuations of this sort 

requires environmental accounting 

principles that encompass traditional 

economic practices (supply and demand, 

market volatility, futures, etc) and 

the more subjective and less easily 

quantified notions of perceived value, 

future worth and social well being (what 

monetary value is placed on a World 

Heritage site or a U.S. Department of 

Interior Wilderness area?). Obviously, 

just determining these valuations will be 

a huge undertaking in its own right. 

CarBON OFFSETS 

The concept of carbon offsets is 

simple – neutralize net carbon dioxide 

(CO2) emissions. The carbon offset 

most often touted is planting trees. In 

theory, a sufficient number of trees 

are planted to uptake (also known as 

sequestration – see Inside Outdoor’s 

“Green Glossary”) a given amount of 

emitted carbon dioxide in order to arrive 

at a zero net gain. 

On the plus side, carbon offsets can 

play an important role in providing seed 

money or operational capital to develop 

and sustain renewable energy projects. 

On the other hand, the concept of 

carbon offsets has many detractors. 

principally, they are viewed as a way 

for gross or well-heeled carbon emitters 

to avoid having to reduce the amount 

of emissions they create – they simply 

buy their way out. In some cases, it 

also personally benefits those receiving 

these so called “sin tax” payments. 

as James Hansen, NaSa’s preeminent

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Greensheets 

climatologist has written, “a successful 

new policy (a worldwide carbon 

reduction policy) cannot include any 

offsets. We specified the carbon limit 

based on the geophysics. The physics 

does not compromise – it is what it is.” 

Cap aND TraDE 

(EmISSIONS TraDING) 

Cap and trade or emissions trading 

is another carbon reduction method 

which has seen its share of publicity 

in recent days. The United States 

Senate is currently debating the 

merits of the United States House of 

representative’s version, the american 

Clean Energy and Security act of 2009 

(aCES) also known as the Waxman/ 

markey Bill. In brief, the cap and trade 

mechanism works this way: 

Businesses are given a set of 

emission credits. With those credits, 

they are allowed to emit GHGs to their 

maximum credit level, buy additional 

credits if they go over their credit limit 

or sell, bank or trade credits they did 

not use. proponents of this method of 

carbon mitigation believe this approach 

would promote manufacturing or service 

industry efficiency, energy conservation 

and create a new source of revenue 

by selling or trading excess credits. 

additionally, setting a cap on CO2 

emissions theoretically will enable the 

governments to set the total amount of 

CO2 emissions for the industries subject 

to cap and trade. 

In the event the aCES fails to 

pass the Senate vote, and at this 

writing it appears to be going in that 

direction, there are publicly traded 

companies that also run cap and trade 

mechanisms. Two such businesses 

are the Chicago Climate Exchange 

(CCX) and its European counterpart, 

the European Climate Exchange (ECX). 

Both businesses provide a commodity 

in the form of a legally binding 

contract, baseline emissions metrics 

for the participating business, and they 

qualify projects to be offset by the 

contracted business. 

Like the aforementioned cap and trade 

model, these commodities can be sold, 


traded, banked or purchased, depending 

on the outcome of the offset project. 

The negatives for emissions trading 

are much the same as carbon offsets. 

additionally, there are no standards or 

governing bodies to certify and verify 

the value of the emission credits, 

establish the initial emission targets 

for the businesses and quantify the 

results of the offset projects. There 

are organizations that are doing such 

work, and with a high level of integrity. 

However, at this time, there is no 

single international body or consensus 

that provides the support required for 

emissions trading. Even if there were 

such a governing body, the implication of 

setting emission targets for all business 

sectors is highly politically sensitive. 

Thus resetting caps and retiring 

credits will be problematic as time 

goes on. Special interests, promoting 

their agendas to their respective 

governments, are in a constant tug-ofwar 

between those that seek immediate 

reductions in GHGs and those that insist 

climate change is a hoax. 

FEE aND DIVIDEND 

another approach to the carbon fee 

issue is to impose a flat fee at the well 

or the mine. That is, cap the supplier’s 

side as opposed to the emitter’s side 

of the carbon stream. Being that there 

are far fewer coal mines, natural gas 

well and oil wells, controlling the 

upstream cap will be far easier than 

capping millions of downstream GHG 

emitters. Called “fee and dividend,” 

“cap and dividend” or “carbon fees 

and rebates,” this mechanism calls for 

creating a predictable pricing structure 

for carbon dioxide by auctioning the 

price of permits to fossil fuel energy 

providers. The revenue made from the 

permits will be given back to the energy 

using consumer. In turn, the consumer 

can use the cash to pay the higher 

price of energy passed onto them by 

the energy suppliers. as time goes 

on, the carbon fees will gradually go 

up on items that use fossil fuel in their 

manufacture, giving consumers time 

to adjust their lifestyles. Those people 

that choose lower carbon footprint 

commodities will have more of their 

dividend to spend or save. as the 

price of fossil fuels continue to go up, 

renewable energy sources will become 

more competitive by price, economy-ofscale, 

and will spur more technological 

innovation. On an international scale, the 

penalty of imposing import duties on 

non-participating countries will keep all 

nations in line with the fee and dividend 

plan. By far, this GHG mitigation plan 

is the simplest and has been shown 

to work in alaska with its oil revenue 

windfall rebates. So far, the downside 

with this fee and dividend mechanism is 

its lack of support by large corporations 

or Wall Street, since the profit potential 

is almost non-existent compared to 

carbon offsets or cap and trade. 

How then will these upcoming 

GHG mitigation instruments manifest 

themselves in the outdoor retail industry? 

With the cost of fossil fuels continuously 

going up, the cost of producing and 

transporting commodities will continue 

to show up on the wholesale side due 

to the increased cost of raw materials 

and energy. While there probably will 

not be a separate fee affixed to the cost 

of an item at the consumer level such 

as a sales tax or a V.a.T., all products 

and services will reflect the energy cost 

increase. The cost will be embedded 

invisibly in the same way the cost for 

testing lead for children’s toys mandated 

by the Consumer product Safety 

Improvement act of 2008 (CpSIa ) is 

passed on to the consumer. 

What the outdoor retail industry can 

do, however, is to actively engage in the 

debate over arguably the most important 

legislation ever to be considered in our 

lifetime and that of our children. 

Ernest Shiwanov, IO’s editor-at-large, 

focuses on environmental issues as 

they relate to the outdoor retail industry. 

He also works with outdoor industry 

companies incorporating low carbon 

footprint technologies into product 

development and R & D cycles. He can be 

reached at ernest@bekapublishing.com or 

ernest@adrenalinshots.com.

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Green Glossary 

the green glossary 

by Ernest Shiwanov 

Buzz words like sustainability, compostable and cradleto-grave 

are regularly bandied about by authorities and spinmeisters. 

many use terms interchangeably or incorrectly. So 

Inside Outdoor decided to parse the greenwash lexicon and 

take a stab at a short glossary of definitions. The following 

definitions are as organic as the topics they address. They are 

more operative than definitive, with the underlying subtext 

being about the discourse that we hope to continue. Indeed, 

these definitions are “alive,” and we expect them to evolve as 

new standards are set, technologies are developed and our 

industry grapples with the “sustainability” (see below) of our 

businesses. a la Wikipedia, we welcome anyone who would 

like to add, change or modify definitions to submit their insight 

to ernest@bekapublishing.com. The Green Glossary will 

continue to appear in future issues of IO. 

3P (PEOPLE, PLANET, PROFIT) 

See Triple Bottom Line 

BIODEGRADABLE 

aerobic decomposition of a organic matter through the 

action of microorganisms or aerobes. There are no standards 

for eco-toxicity or length of time before degrading to biomass 

and, in some cases, eco-toxins. 

BLUESIGN STANDARD 

Launched in 2000 as an initiative by albers Group/Schoeller 

Technologies aG, among others, the bluesign standard is 

a certification scheme for textile ecology. Using OECD’s 

(Organization for Economic Cooperation and Development) 

test methods for determining the various ecotoxicological 

data needed for the standard, it strengthened its global 

marketing and technical reach when 50% of bluesign was 

purchased by Société Générale de Surveillance in 2008. SGS’s 

business model is built around ocean-going cargo inspection, 

raw material testing and testing of products from exporting 

companies or governments worldwide. 

CAP AND TRADE 

See Emissions Trading. 

CARBON NEUTRAL OR CARBON OFFSET 

To offset or neutralize net greenhouse gas emissions. This 

can be achieved by planting trees, using renewable energy, 

energy conservation and emissions trading. Critics contend 

there is no definitive evidence that carbon offsets work since 

there are no models or standards that clearly demonstrate 

the equilibrium. 


(CARBON) SEqUESTRATION 

See Uptake 

COMPOSTABLE 

The biodegradability of an organic material, mostly 

to biomass, water and carbon dioxide. Compostable 

environments include industrial settings and common 

garden or open space locations. all standards agree on a 

six-month period for the organic matter to degrade. most 

standards support these tests: 

• Does it biodegrade to carbon dioxide, water, biomass at the 

rate paper biodegrades? 

• Does the material disintegrate leaving no distinguishable or 

visible residue? 

• Are there any eco-toxic materials left, and can the remaining 

biomass support plant growth? 

american Society for Testing and materials (aSTm) D6400- 

99 says to be considered compostable, materials must undergo 

degradation by biological processes during composting to yield 

carbon dioxide (CO2), water, inorganic compounds and biomass 

at a rate consistent with other compostable materials, leaving 

no visible, distinguishable or toxic residue. 

The EN (European Committee for Standardization or Comité 

Européen de Normalisation) standard is even more specific. 

EN13432 states that a material is deemed compostable if it will 

breakdown to the extent of at least 90 percent to H2O and CO2 

and biomass within six months. 

There are other standards as well with DIN V49000 from 

the German Institute for Standardization being the strictest in 

the allowance of heavy metals. many might be familiar with 

DIN standards for their safe release ski bindings. 

CRADLE-TO-CRADLE 

The life cycle of a product from manufacture to re-manufacture. 

CRADLE-TO-GATE 

The life cycle of a product or process from manufacture 

to end user. also known as environmental product 

declarations (EpD). 

CRADLE-TO-GRAVE 

The life cycle of a product from manufacture to end-of-use 

disposal (see table on page 59). 

DEGRADABLE 

a material that undergoes chemical change and a loss of 

original characteristics due to environmental conditions. There 

are no requirements for time, process or toxicity for this method.

EMISSIONS TRADING (CAP AND TRADE) 

a practice in which businesses are given an emissions 

cap, in the form of credits, that allows them to pollute up 

to a maximum credit level. Businesses that exceed their 

cap must purchase (or trade) credits from a company that 

has not exceeded its cap or from trading platforms such as 

the Chicago Climate Exchange (CCX), the European Climate 

Exchange (ECX) and/or montreal Climate Exchange (mCeX). 

problems with the Cap and Trade concept include where to 

set the initial levels of the caps, retiring old credits, resetting 

caps and regulatory/compliance standards. 

ENVIRONMENTAL PRODUCT 

DECLARATIONS (EPD) 

The life cycle of a product from manufacture to end user. 

also know as cradle-to-gate. 

GATE-TO-GRAVE 

The life cycle of a product from the end user to end- 

of-use disposal. 

GLOBAL REPORTING INITIATIVE (GRI) 

The Global reporting Initiative, based in amsterdam the 

Netherlands, is a registered, not-for-profit organization. It is funded 

by donations from all over the world including the Bill and 

melinda Gates Foundation, the International Finance Corporation 

(IFC) and the Organizational Stakeholders. 

Considered the de facto world standard 

in sustainable development reporting, the 

GrI uses a global network of stakeholders 

to form a consensus-based process in 

shaping and revising its accounting structure. 

GrI encourages reviewing of the 

report outcomes by third-party assurance 

providers. However, there is no mechanism 

in place requiring these audits. 

LEED GREEN BUILDING 

RATING SYSTEM 

Leadership in Energy and Environ- 

mental Design (LEED) is a certification 

rating system for structures designed and 

built with the goal of water efficiency, 

good indoor air quality, energy savings 

and an overall reduction in its carbon 

footprint. LEED is an open source tool 

created by a 501 (c) (3) non-profit, the 

US Green Building Council (USGBC). The 

USGBC, headquartered in Washington 

D.C., finances its activities by conducting 

educational programs for builders, 

designers, suppliers and operators, 

selling publications, accepting donations 

and sponsoring conferences. This allows 

the USGBC to revise LEED and conduct 

research. Third-party verification to 

assure compliance on commercial and 

institutional projects as of 2008 has gone to the Green Building 

Certification Institute (GBCI). regardless of the LEED project, all 

must undergo third-party verification in order to receive LEED 

ratings of certified, silver, gold and platinum. 

LIFE CYCLE ASSESSMENT (LCA) 

a comprehensive environmental assessment of the 

impact of a product or process, from inception to the end 

of its “life.” The assessment includes transportation of raw 

materials to the manufacturer, manufacturing of materials, 

transportation of materials to the product manufacturer, 

manufacturing of product, transportation of product to end 

users, impact of product by end user including disposal of 

product at its end of life. 

The assessment has been used as a tool to evaluate a 

product’s or company’s eco-performance, which in turn can be 

used to improve it. 

There are three different methods used in lifecycle analysis: 

1. process or bottom-up LCa using ISO 14040-2006 and 14044- 

2006 protocols; 

2. economic input output or EIO-LCa; and 

3. hybrid LCa, a combination of process LCa with economic 

input output LCa. 

LCas are used as a tool to evaluate a product or company’s 

eco-performance, which in turn can be used to improve it. 


LIFE CYCLE MANAGEMENT (LCM) 

an integrated approach to sustainable production and 

consumption through the management of a product’s or 

process’ life cycle. 

LIFE CYCLE ENERGY ANALYSIS (LCEA) 

The total life cycle energy input. Criticism in utilizing LCEas 

include the argument that different energy sources have 

different potential value (exergy). additionally, critics contend 

that LCEas’ energy currency cannot supplant economic 

currency as the determinant in business. 

MONTEBELLO AGREEMENT (SEE REACH) 

The Security and prosperity partnership (Spp) also is known 

as the montebello agreement, so named for the city in Quebec 

where the summit was held. The Spp Web site states that this 

is a Bush administration, White House-led initiative to increase 

security and economic prosperity in North america. part of 

this voluntary framework is to establish risk characterization by 

2012 of over 9,000 chemical substances produced in the U.S. 

in quantities over 25,000 pounds per year. By 2020, Canada, 

mexico and the U.S. will “strive to achieve…inventories of all 

chemical substances in commerce.” many view the montebello 

agreement as a North american reaction to rEaCH, the 

European Union’s registration, Evaluation, authorization and 

restriction of Chemicals, which went into EU law last June. 

OEKO-TEx 

International association for research and Testing in the 

Field of Textile Ecology or Oeko-Tex, was established in 1993 by 

the austrian Textile research Institute, the German Hohenstein 

research Institute and the Swiss Textile Testing Institute Testex. 

Today it has evolved into a group of 14 test institutes throughout 

Europe and Japan. Its certification programs, Oeko-Tex 100, 

Oeko-Tex 100plus and Oeko-Tex 1000 focuses on what they 

term the four parts of textile ecology: production, human, 

performance and disposal ecology. Verification of Oeko-Tex 100, 

100plus and 1000 submissions are achieved through the ISO 

14000 suite of environmental protocols, ISO laboratory testing 

protocols, DIN EN, and IEC standards. Oeko-Tex’s standards 

also exceed the current best practices as defined by the EU’s 

rEaCH (see rEaCH). The testing institutes forward their results 

to the Oeko-Tex Secretariat, which evaluates the applications, 

issues certificates to passing applications and tests for 

compliance during the issued period. 

ORGANIC 

In textile technology, organic refers to standards ensuring 

sustainable practices during all phases of fiber production. 

Beginning with every aspect of cultivation under the National 

Organic program (NOp) guidelines, post-harvest wet 

processes such as dying and bleaching, textile fabrication, 

manufacturing of goods, transportation, worker environment, 

labeling/compliance, packaging, exportation and importation 

are comprehensively addressed. 

presently, there are no processing standards for organic 

fibers from the U.S. federal government beyond cultivation 


ending with the consumer. 

For standards related to organic food, please see: http:// 

www.ams.usda.gov/nop/indexIE.htm. 

OxO-BIODEGRADATION 

a two-step process that begins with degradation by 

oxidation, followed by biodegradation. 

a variation of this developed for polymers, such as 

polyethylene, add a degradability component during the material’s 

manufacturing. The added component allows the polymer to 

thermo- (heat), photo- (light) or hydro- (water) degrade within 90 

days in a commercial composting environment. 

It is purported that in non-commercial composting 

environments, the biodegradation will take place but at a much 

slower rate. 

THE PRECAUTIONARY PRINCIPLE 

The EEB (European Environmental Bureau 1999) defines 

the precautionary principle as follows: 

2.1 The precautionary principle justifies early action to prevent 

harm and an unacceptable impact to the environment and 

human health in the face of scientific uncertainty 

2.2 precaution places the burden of proof on the proponents 

of the activity. 

2.3 precaution applies the substitution principle, seeking safer 

alternatives to potentially harmful activities, including the 

assessment of needs. 

2.4 precaution requires public participation in decision-making. 

REACH (SEE MONTEBELLO AGREEMENT) 

registration, Evaluation, authorization and restriction of 

Chemicals (rEaCH) 

The European Union’s rEaCH EC 1907/2006 regulation was 

established on December 18, 2006 and became law on June 

1, 2007. The regulation’s intent “should ensure a high level of 

protection of human health and the environment as well as the 

free movement of substances, on their own, in preparations and 

in articles, while enhancing competitiveness and innovation. This 

regulation should also promote the development of alternative 

methods for the assessment of hazards of substances.” 

This law is the most comprehensive legislation ever 

completed regulating all chemical substances. a full 401 

pages of this 849 page document are 10 appendices that 

mostly call out carcinogens, mutagens and substances toxic 

to reproduction. The rest of the document outlines and defines 

the requirements of compliance. 

rEaCH will affect chemical industries worldwide by 

requiring testing and registration with the European Chemicals 

agency on any imported chemical substance over 1,000 kg in 

weight. Chemical substances manufactured in the European 

Union are subject to the same regulation. 

RECYCLING 

The U.S. Department of Energy defines recycling as “the 

process of converting materials that are no longer useful as designed 

or intended into a new product.”

RENEWABLE ENERGY 

The U.S. Department of Energy defines renewable energy as 

“energy derived from resources that are regenerative or for all 

practical purposes cannot be depleted. 

“Types of renewable energy resources include moving water 

(hydro, tidal and wave power), thermal gradients in ocean water, 

biomass, geothermal energy, solar energy and wind energy. 

“municipal solid waste (mSW) is also considered to be a 

renewable energy resource.” 

RESERVOIR 

The Intergovernmental panel on Climate Change defines 

reservoir as: “a component of the climate system, other than 

the atmosphere, which has the capacity to store, accumulate 

or release a substance of concern, for example, carbon, a 

greenhouse gas or a precursor. Oceans, soils and forests are 

examples of reservoirs of carbon. pool is an equivalent term 

(note that the definition of pool often includes the atmosphere). 

The absolute quantity of the substance of concern held within 

a reservoir at a specified time is called stock.” For example, 

uptake or (carbon) sequestration, adds greenhouse gases to 

rainforests (reservoir) and their soils (reservoir). 

RoHS 

an acronym for restriction of Hazardous Substances Directive 

(the lead-free directive). 

although not a law, the European Union passed this directive 

in 2006, limiting the use of six materials in any part of 

® 

HDM 

electronic and electrical products. The six materials limited 

by roHS are: lead, mercury, cadmium, hexavalent chromium 

(chromium VI or Cr6+), polybrominated biphenyls (pBB) and 

polybrominated diphenyl ether (pBDE). pBB and pBDE are 

flame retardants used in some plastics. 

Similar standards have been adopted in China, Japan, Korea 

and California. The U.S. federal government currently has no 

plans to adopt a similar directive. 

SINK 

“any process, activity or mechanism that removes a 

greenhouse gas, an aerosol or a precursor of a greenhouse gas or 

aerosol from the atmosphere” is considered a sink, according to 

sources at the Intergovernmental panel on Climate Change. a sink 

removes a greenhouse gas, for example, from the atmosphere, 

then by uptake or (carbon) sequestration, the greenhouse gas is 

added to a reservoir (see reservoir and Uptake/Sequestration). 

STAKEHOLDER(S) 

The online Business Directory describes this as, 

“person, group or organization that has direct or indirect 

stake in an organization because it can affect or be affected 

by the organization’s actions, objectives and policies. Key 

stakeholders in a business organization include creditors, 

customers, directors, employees, government (and its 

agencies), owners (shareholders), suppliers, unions and the 

community from which the business draws its resources. 

although stake-holding is usually self-legitimizing (those 

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by HDM, Inc. TM 

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who judge themselves to be stakeholders are de facto so), 

all stakeholders are not equal and different stakeholders are 

entitled to different considerations. For example, a firm’s 

customers are entitled to fair trading practices but they are not 

entitled to the same consideration as the firm’s employees.” 

SUSTAINABLE DEVELOPMENT 

Economic, social (political) and environmental development 

that is harmonized for the good of all interests. 

many, including the United Nations, use the definition from 

the Brundtland report Our Common Future that “sustainable 

development is development that meets the needs of the present 

without compromising the ability of future generations to 

meet their own needs.” 

Others contend that this is not an operational definition and 

that the concept is best defined as “a socio-ecological process 

characterized by ideal-seeking behavior on the part of its human 

component,” which is adapted from the work of russell 

ackoff and Fred Emery, among others. 

Nevertheless, there are some that consider the phrase a 

greenwash oxymoron. To many, the concept of growth and depleting 

non-renewable resources are mutually exclusive. 

TRIPLE BOTTOM LINE (TBL OR 3BL) 

The addition of social and environmental metrics within full 

cost financial reporting. In 1994 John Elkington coins the phrase 

and in his 1997 book, Cannibals with Forks, he elucidates this 

concept. “The idea behind the TBL idea was that business and 

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Cordura (www.cordura.com) 3 

Coyote Eyewear (www.coyoteusa.com) 49 

Cre8 Group (www.Cre8groupinc.com) 57 

Dermatone (www.dermatone.com) 50 

Durapeg (www.durapeg.com) 40 

ecco (www.ecco.com) 27 

Fisher Space Pen (www.spacepen.com) 38 

Flatterware (www.flatterware.com) 47 

Ho Yu Textile Company (www.hoyu.com.tw) 31 

ICEtrekkers (www.icetrekkers.com) 25 

Implus (www.implus.com) 13 

Injinji (www.injinji.com) 43 

K&R (www.KandRusa.com) 21 

Kahtoola (www.kahtoola.com) 39 

Kiva Designs (www.kivadesigns.com) 26 

Loki LLC (www.lokigear.com) 42 

Lycra (www.lycra.com) 2 

Nielsen Kellerman (www.nkhome.com) 23 

Outdoor Retailer (www.outdoorretailer.com) 55 

Outlast (www.outlast.com) 63 

Overboard (www.ROCgearWholesale.com) 53 

Peregrine Outfitters (www.peregrineoutfitters.com) 45 

Polartec (www.polartec.com) Back cover 

Primaloft (www.primaloft.com) 19 

Schoeller Textiles (www.schoeller-textiles.com) 39 

SpareHand Systems/Stoneman Ave (www.sparehandsystems.com) 51 

Spenco (www.spenco.com) 15 

SuperFabric (www.superfabric.com) 61 

Talic (www.talic.com) 21 

Teflon (www.teflon.com/fabricprotector) 7 

Terramar (www.terramarsports.com) 17 

Tool Logic (www.toollogic.com) 44 

Treksta (www.trekstausa.com) 41 

W.S. Badger (www.badgerbalm.com) 53 

Worldwide (www.wdi-wdi.com) 37 

Yaktrax (www.yaktrax.com) 5 


investors should measure their performance against a new set 

of metrics – capturing economic, social and environmental value 

added – or destroyed – during the processes of wealth creation.” 

He also authored the term 3p for people, planet profit. 

UPTAKE (SEqUESTRATION) 

“The addition of a substance of concern to a reservoir. 

The uptake of carbon containing substances, in particular 

carbon dioxide, is often called carbon sequestration,” says the 

Intergovernmental panel on Climate Change. most trees and 

certain crops such as potatoes, rice and soybeans, uptake 

more CO2 than other plants and crops. 

VOLATILE ORGANIC COMPOUND (VOC) 

VOCs as they relate to environmental concerns refer 

to compounds with high vapor pressures (a vapor at room 

temperature and pressure) that can be potentially harmful 

and therefore regulated. VOCs occur naturally but can also 

be synthesized. In recent years, the roll of VOCs in new 

home or building construction and their contribution to sick 

building syndrome has heighten awareness of indoor air 

quality. The Environmental protection agency maintains a 

list of regulated VOCs. 

ZERO WASTE 

an approach to the cradle-to-cradle concept that includes reduction 

of product or process waste and consumption, plus advancing 

the notion of reuse, repair or return to the environment. 

FREE SUBSCRIPTIONS 

Subscriptions to INSIDE OUTDOOR magazine are free to those working in the outdoor 

products value chain. Simply go to www.insideoutdoor.com and click on the subscribe link. 

Fill out the form completely and you will start receiving the magazine within six weeks. 

PAID SUBSCRIPTIONS 

Professionals related to the industry but not within the qualification catagories may 

purchase a one-year subscription. Basic rate: U.S., $59; Canada, $99; foreign, $199. (U.S. 

funds only). Please call 480-503-0770 to place your order. 

ADDRESS CHANGES, RENEWALS and CANCELLATIONS 

Go to www.insideoutdoor.com and click on the subscribe link. For address 

changes and renewals, simply fill out the form, submit it and your subscription will 

automatically be renewed with your most current information. To cancel your subscription, 

go to the “Cancellations” header, click “here” and follow the instructions. 

CORRESPONDENCE 

Send letters to the editor via email to Martin Vilaboy at martin@bekapublishing.com. All other 

correspondence should be directed to INSIDE OUTDOOR 745 N. Gilbert Rd., Ste. 124, PMB 

303, Gilbert, AZ, 85234 

PRESS RELEASES 

INSIDE OUTDOOR magazine welcomes press releases and any other information relating 

to the outdoor products value chain. Releases should be emailed to Martin Vilaboy at 

martin@bekapublishing.com 

REPRINTS 

For high-quality article reprints, minimum of 100 quantity, please contact the publisher at 

480-503-0770. 

ADVERTISING 

For a media kit or information about advertising, call Berge Kaprelian at 

(480) 503-0770, berge@bekapublishing.com

Comfort in an uncomfortable situation. 

You took a chance. Your face paid for it. But with Outlast ® technology, you’ll feel 

the sharp sting of humiliation before you feel the chill. Visit us at booth #39139 

and learn how to add the only true temperature-regulating technology to your line. 

outlast.com 

ADAPTIVE COMFORT 

Not too hot. 

Not too cold. ® 

Just right.

INTRODUCING POLARTEC ® POWER SHIELD ® PRO. 

THE HIGHLY WATER-RESISTANT SOFT SHELL THAT BREATHES. 

We’re redefining breathability with our revolutionary new Polartec ® Power Shield ® Pro. 

It’s the best combination of air permeability and weather protection ever created in a soft shell. 

The result: You keep warm and dry. And we’ll keep creating breakthrough performance fabrics. 

Find out what is possible with Polartec ® at booth 36075.

Winter - Inside Outdoor

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