Winter - Inside Outdoor

www.insideoutdoor.com 

MOVING FORWARD 

New gear for cold coNditioNs 

strategies for a cold 

retail climate 

A Guide to 

Eco-Textile 

Guidelines 

Winter 2009 

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24 

14 

FEaTUrES 

14 BEYOND SURVIVAL 

Faced with the worst economic environment the outdoor industry 

has ever seen, it’s natural for retail executives to slash spending 

and put projects on hold in hopes of simply surviving. Winning 

retailers, however, emphasize strategies that not only address survival 

during bad times but also better position a company for when 

the inevitable turnaround arrives. 

By martin Vilaboy 

24 WINTER 2010 PRODUCT MARKET SHOWCASE 

This latest crop of cold-weather outdoor product introductions is 

sure to warm up consumer confidence. 

4 | InsideOutdoor | Winter 2009 

C O N T E N T S 

Winter 2009 

DEparTmENTS 

DaTa pOINTS 

8 NUMBERS WORTH NOTING 

pressures on leisure time; Social network anxiety; On 

spec; Shades of green; Online flat line; plus more 

BaCK OFFICE 

52 EXPEDITIONS IN EMPLOYMENT 

a guide to hiring right 

GrEENSHEETS 

54 WEIGHING THE MEASURES 

Understanding textile certifications 

58 THE GREEN GLOSSARY 

Think wikipedia for the eco-minded 

6 Letter from the Editor 

12 Rep Moves and News 

62 Indexes

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Editor’s Letter 

More or Less 

So much for “recession proof.” Last November, outdoor retail finally saw its first yearto-year 

decline in sales, say OIa figures, a good 11 months into the official recession. 

Granted, there were some anomalies in the calendar last year which pushed most of the 

holiday shopping season into December, so it remains to be seen what kind of declines, 

if any, outdoor retail will experience. 

Nonetheless, how consumers are spending today, or what they think they now can 

afford, or how sales figures this month will compare to that month last year may not be 

the important questions we need to be asking ourselves. What might be more productive 

to ponder are the lasting ways the shock of these economic times, which clearly are 

worse than any other time most of us can remember, will alter how, what and from whom 

people purchase in the years to come. 

at a time when lots of marketers are touting low-budget prices and dollars saved, it’s 

possible that lots of consumers aren’t actually looking to get “more for less.” rather, they 

simply may be looking for less. although gas prices are down more than 50 percent since 

reaching a peak last summer, for example, cheaper prices at the pump have done very 

little to loosen consumer purse strings. 

Indeed, there are signs we could be undergoing a significant shift in the foundation 

of american consumerism as we’ve known it for the past few decades. One easily can 

get a sense of a coming backlash to what’s perceived as the overindulgence, anxiety to 

acquire and resultant over-extension of credit that likely got us into this economic mess 

in first place. 

a majority of moms surveyed recently by allen & Gerritsen, for example, view americans 

as “greedy,” with that greed being at the root of our current financial situation. Nearly two 

out of three moms said they are eliminating purchases that are not absolutely necessary. 

meanwhile, the latest reports from BIG research show that a full 66 percent of shoppers 

say they are more focused on “needs over wants.” It’s an all-time high for this index, 

says BIG, up almost 10 points from the 56.5 percent of respondents who said the same 

the preceding month. a good majority of shoppers (57.3 percent) say they’ve become 

more practical/realistic in their spending, as well, marking another all-time high and up 

sharply from the 41.2 percent who responded this way just last January. 

“Even for the rich it’s not fashionable to be spending right now,” remarks Gallup chief 

economist Dennis Jacobe. 

In turn, we also can expect consumers to start saving more, particularly among 

the large number of pre-retirement Baby Boomers. Goldman Sachs now estimates 

the U.S. savings rate could be as high as 6 to 10 percent this year, up from about 2 

percent at the end of 2008. and keep in mind, the personal savings rate was near zero 

as recently as 2005. 

Even the long-standing notion of “value” being part of a “price/quality” equation may 

need to be reconsidered. In the new environment, value could reside in how important 

a product or service is to each individual’s health, happiness, security or entertainment. 

put another way, value now may have less to do with price and more to do with perceived 

benefits. 

all of this does not necessarily have to add up to an across-the-board decline in sales, 

but we likely can expect to see a significant slowing of growth rates. 

maybe that’s not entirely a bad thing. after all, those folks in the outdoor industry 

who are dedicated to sustainability and preservation understand that with any type of 

development, including economic development, often, in the long run, a little less growth 

is actually more. –MV 


martin Vilaboy 

Editor-in-Chief 

martin@bekapublishing.com 

percy Zamora 

Art Director 

outdoor@bekapublishing.com 

Ernest Shiwanov 

Editor at Large 

ernest@bekapublishing.com 

Editorial Contributors: 

Bill Taylor 

Berge Kaprelian 

Group Publisher 

berge@bekapublishing.com 

Jennifer Vilaboy 

Production Director 

jen@bekapublishing.com 

Suzanne Urash 

Ad Creative Designer 

suzanne@cre8groupinc.com 

Beka Publishing 

Berge Kaprelian 

President and CEO 

philip Josephson 

General Counsel 

Jim Bankes 

Business Accounting 

Corporate Headquarters 

745 N. Gilbert road 

Suite 124, pmB 303 

Gilbert, aZ 85234 

Voice: 480.503.0770 

Fax: 480.503.0990 

Email: berge@bekapublishing.com 

© 2009 Beka publishing, all rights reserved. 

reproduction in whole or in any form or 

medium without express written permission 

of Beka publishing, is prohibited. Inside 

Outdoor and the Inside Outdoor logo are 

trademarks of Beka publishing

Data Points 

Numbers Worth Noting 

by Martin Vilaboy 

PRECIOUS TIME 

Yet another declining index in 2008, americans believe 

their leisure time is shrinking, says a recent Harris poll, which 

has tracked leisure time since 1973. The poll finds that the 

median number of leisure hours available each week dropped 

20 percent in 2008, from 20 hours in 2007 to an all-time low of 

only 16 hours. This continues a trend that has seen america’s 

median weekly leisure time shrink 10 hours per week since 

1973. Question is: what exactly are folks doing with their time? 

In 2008, Harris found that americans increased their work 

week by just one hour, yet claim to have lost four hours of 

leisure time. In 2004, we said we worked more hours but had 

more leisure time than in 2008. Go figure. 

Work and Leisure Time Hours Per Week 

Year 

Median Work Hours 

(job, school, keeping house) 

Leisure Hours 

Available 

2008 46 16 

2007 45 20 

2004 50 19 

2003 49 19 

2002 47 20 

2001 50 20 

2000 50 20 

1980 47 19 

1973 41 26 

Source: Harris Poll, October 2008 

GAS, FOOD & SAVINGS 

apparently, a good chunk of the money consumers are 

saving when filling up their tanks is being used to fill up their 

tanks. a survey of more than 3,000 U.S. consumers at the end 

of last year found that 48 percent of people planned to spend 

their gas savings on groceries, says precima, the Toronto-based 

unit of marketing firm LoyaltyOne. Gas prices in the U.S. have 

declined as much as 60 percent since mid-September, saving 

an average household $175 to $200 monthly. Just less than a 

third plan to pay down credit card debt with the extra cash, and 

some 10 percent plan to spend it on entertainment. 

CMOs SHY ON SOCIAL NETWORKING 

Social networking sites and applications are red hot among 

media and pr types, but most marketing executives aren’t 

quite yet sold on it as a business tool. about 10 percent of chief 

marketing officers from leading brands currently are using 

social sites in their campaigns, says Epsilon, and more than 

half (55 percent) of CmOs said they were not too interested or 

not interested at all in incorporating social networking sites. 


part of the problem is performance based. according to 

studies from IDC, users of social networking sites are less 

tolerant of social network advertising than are viewers of 

other forms of online advertising. On the Web in general, clickthrough 

rates hover around 80 percent but fall to 57 percent 

among those on social networking sites. They also lead to 

fewer purchases (23 percent for the overall Web, on average, 

and 11 percent for social sites). On the other hand, consumers 

typically are very resistant when advertising first comes to a 

new medium, then grow more tolerate as time goes by. 

Social Media Elements in which CMOs Are 

Very or Somewhat Interested 

Internet forums 52% 

Webinars 52% 

Webcasts and podcasts 47% 

Email 47% 

Blogs 37% 

Facebook and MySpace 

Source: Epsilon 

35% 

TRAVEL MARKET HEADS SOUTH 

Despite the recent dip in fuel prices, about four in 10 (37 

percent) of americans expect to travel less often for leisure 

in 2009 than they did in 2008, says a recent Ipsos poll. Just 

more than 40 percent expect their leisure travel to be the 

same in 2009 as in 2008, with 20 percent expecting to travel 

more. Business travel, where webinars and conferencing are 

expected to replace increasing numbers of trips, will face 

similar, if not worse, declines in 2009, Ipsos findings suggest. 

Do you expect to travel more often, less 

often or the same amount for business in 2009 

as compared to 2008? 

Expect to travel less often for business in 2009 40% 

Expect to travel more often for business in 2009 22% 

Expect to travel the same amount for business in 2009 38 % 

Source: Ipsos 

IN THE DETAILS 

although we don’t have the specific data, here’s a point 

worth considering: a new study from the Journal of Consumer 

Research finds that consumers are heavily influenced by 

quantitative specifications when making buying decisions, 

even when the specs are meaningless. “We find that even

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Data Points 

when buyers can directly experience the underlying attributes 

and the specifications carry little or no additional information, 

they are still heavily influenced by the specifications,” write the 

studies’ authors. 

The caveat: while the participants clearly chose products 

with more specifications, they didn’t necessarily like the 

products more after they chose them, suggest the findings. 

SHADES OF GREEN 

a recent study by Yahoo! found that while 77 percent of 

consumers describe themselves as “green,” actively living 

their lives conscious of their health and the environment, 

with 57 percent saying they have made a green purchase 

in the past six months, not all green consumers can be 

expected to behave alike. Yahoo! researchers, for example, 

break green consumers into four main groups, and though 

nothing is revolutionary in the Yahoo! findings, the percentage 

breakdowns seem pretty reasonable when compared to 

most of the research and anecdotal evidence we have seen. 

Categories of Green Consumers 

Category 

Deeply committed 

(Early adopters of green, 

looking to make long-term 

impact) 

Trendy 

(Trendsetters who are 

motivated to be green to 

look cool) 

Practical 

(Motivated to be green by 

immediate benefits such 

as saving money or better 

health) 

Passive 

(Recognize green as 

important but place 

responsibility more on 

others) 

% of 

Overall 

Market 

23% 

24% 

13% 

17% 

Other 23% 

Source: Yahoo! 

Characteristics 

-Mostly adults 

-Skew female 

-More educated 

-Higher % live in metro areas 

-Respond most to “positively impact 

the environment” message 

-Younger, 18-34 years old 

-More ethnically diverse 

-Respond to “everybody else doing 

it” message and new technology 

-Skew a bit older (45+) 

-More with children 

-Over-index in rural areas 

-Younger adults (25-34 years old) 

-More women with kids 

-Respond to “provide better life for 

family” message 

-Don’t care about environment or 

say they care but take no action 

ONLINE’S FLAT LINE 

partly an expected de-acceleration of rapid growth and 

partly an aberration due to a major clumping of unforeseen 

events (short holiday season, sour economy, layoffs), the 

reverse in online spending figures in the fourth quarter of 2008 

is nothing short of dramatic: minus 4 percent compared to the 

year-ago period, says comScore. meanwhile, in a separate 


study, the Online publishers association reported that the 

proportion of time that consumers spent on e-commerce 

sites hit an all-time low last October. Whatever the reasons, it 

doesn’t appear e-commerce will be taking the chunk of overall 

retail sales that many predicted it would by 2010. It’s now 

more conceivable that e-commerce’s percentage of overall 

sales will stall in the single digits to the teens for the next 

decade and beyond. 

2008 Fourth Quarter and 

Holiday Online Spending, $ Millions 

Period 2007 2008 % Change 

Oct. 1 to Dec. 28 $38,376 36,803 -4% 

Nov. 1 to Dec. 23 $26,332 $25, 537 -3% 

Source: comScore 

FITNESS FIRST, COACH POTATO SECOND 

as for some good e-commerce news, according to 

comScore, the top growing online product category for the 

holiday shopping season was “Sport & Fitness,” which grew 

18 percent versus a year ago. The category, says comScore, 

continues to benefit from a focus on health and fitness and 

consumers feeling more comfortable purchasing higher-priced 

fitness equipment. Seemingly contradicting that assessment, 

however, the second fastest-growing category was “Video 

Games, Consoles & accessories,” which grew 14 percent. 

“apparel & accessories,” the only other product category with 

positive online growth, generated higher sales as a result 

of aggressive discounting and promotions and unfavorable 

weather across much of the country, says comScore. 

Top Online Product Categories for 2008 Holiday Season 

Product Category Y-to-Y % Change 

Sport & Fitness 18% 

Video Games, Consoles & Accessories 14% 

Apparel & Accessories 4% 

Books & Magazines -1% 

Consumer Electronics -5% 

Flowers, Greetings & Gifts -7% 

Toys -7% 

Computer Hardware -8% 

Home, Garden & Furniture -14% 

Event Tickets -18% 

Jewelry & Watches -24% 

Computer Software (Excl. PC Games) -24% 

Office Supplies -30% 

Music, Movies & Videos -32% 

Source: comScore, Inc.

The fridge light has 

moved outdoors. 

Coghlan’s will be celebrating 50 years by getting you ready 

for a “cooler” season in 2009. Cheers to 50 years! 

Check out the Cooler Light at ORWM booth #16001. 

The Outdoor Accessory People.

Rep Moves and News 

Buck Knives honored its top-performing sales reps as a 

feature of its annual sales meeting, held recently in reno, 

Nev. Named as “Buck Sales representative agency of the 

Year” was the Grimsrud-Barnes Agency, and its sales team, 

Tom Barnes, T. J. Barnes and Doug Nelson. The agency, 

headquartered in St. paul, minn., serves Buck dealers in the 

four Upper midwest states of michigan, minnesota, North 

Dakota and South Dakota. 

“Individual Sales representative of the Year award” was 

presented to Al Belhumeur of Pro Line Sports, which covers 

the British Columbia, Canada, region. plaques were presented 

to the winners by C.J. Buck, president of the Idaho-based knife 

company. 

SUGOI Performance Apparel announced that Hartford 

Sales Group, Pursuit Brand Equity Group and Holly 

Wiesman now will be representing SUGOI. The Hartford 

Sales Group, managed by agency principal Larry Hartford, 

has represented sporting goods manufacturers and outdoor 

brands since 1984 and will represent SUGOI in the California 

and Northern Nevada region. Adam Casey and Jonathon 

Vinet from pursuit Brand will represent SUGOI in the New 

England region, while Holly Wiesman will represent the brand 


in the Western Great Lakes region, joining SUGOI from a 

recent position at JanSport where she was responsible for 

almost tripling the business in two years in her territory. all 

three sales agencies were expected to join sales efforts 

starting with the launch of the Fall 2009 collection. 

Nikwax has hired Pacific Rep Works for the company’s 

Northwest territory. With five offices in the territory and more 

than 50 years collective experience, pacific rep Works will 

cover Washington, Idaho, montana, Oregon and alaska. With 

a central office that maintains most administrative duties, the 

sales reps are free to visit dealers regularly and instigate new 

accounts. 

Norman Pitt and Steve Baker from Third Rail Marketing 

have signed on as Julbo’s new outdoor sales representative 

group for the Southeast. pitt, owner of Third rail marketing, and 

his associate Baker will cover the states of alabama, Georgia, 

Tennessee, North Carolina, South Carolina and Florida. The two 

men have been in the outdoor industry since 1968, and 2009 

marks the 10th anniversary of their agency. 

Third rail marketing also represents aGS Labs, aquis 

adventure Towels, Blue Water ropes, Essential Gear, La 

Sportiva, SIGG of Switzerland and Steripen UV Water Filters.

Terramar Sports has entered a new channel with the 

hiring of Pico Manufacturing, which will represent Terramar 

in the department store and mass merchandiser segments 

nationwide. pico manufacturing works with some of the 

top-manufacturers of sleepwear and loungewear including 

Hanes, Beverly Hills polo, Stanley Blacker and Ecko. The 

company is the largest supplier and marketer of boxer 

shorts and knit underwear at all retail levels in the U.S., say 

company sources. 

Wilderness Voyageurs of Ohiopyle, penn. has been 

announced as distributors of Paluski Boats and Valley Paddles 

for the appalachian and East Coast regions of the United States. 

paluski Boats and Valley paddles U.S. representative Scott 

Bortree, also of Ohiopyle, penn., will be working closely with 

Eric Martin and his staff at Wilderness Voyage to introduce the 

full line of products to new potential users. paluski Boats has 

been manufacturing kayaks, canoes and paddles in Lakefield, 

Ontario, Canada since 1984. martin can be contacted at 

800.272.4141 or eric@wildernessvoyageurs.com. 

TSL Snowshoes has added the Shaw & Heald sales group 

to their national sales rep team. The group headed up by Andy 

Shaw and Scott Heald will be responsible for the New England 

Territory. “TSL not only offers high quality products, but they 

manufacture them right here in Vermont drastically reducing 

shipping lead times to my customers.” says Shaw. “There 

are not too many lines these days where you can drive to the 

factory to pick up your samples.” 

OR 

booth 

38156 

think 

powder 

anti-friction 

Locals Have More Fun has teamed up with Kiwi Outdoor 

Representation to rep its environmentally friendly lifestyle line 

in the pacific Northwest. Kiwi Outdoor will assume sales duties 

in alaska, Idaho, montana, Oregon and Washington effective 

immediately. Established in 2003 by “Kiwi Dave” Cockburn, 

Kiwi Outdoor representation is based in portland, Ore., and also 

represents Westcomb, metolius, Evolv and Tifosi Optics. Cockburn 

can be reached at 503.786.5059 or dave@kiwirep.com. 

Confluence Watersports recently appointed Montbell 

Co., Ltd. as the exclusive distributor in Japan for Wilderness 

Systems and Wave Sport kayaks, and Adventure Technology 

Paddles. montbell Co. Ltd. already is the exclusive distributor in 

Japan of three other Confluence brands: Dagger and perception 

kayaks and Harmony paddling accessories. 

Confluence and montbell Co. Ltd. have partnered since 1982, 

when montbell CEO, Isamu Tatsuna, brought a perception 

Dancer to Japan, essentially beginning the paddlesports 

industry in the country, say sources at Confluence. 

Asolo has appointed Gary Fleming as director of sales and 

marketing. Fleming is presently holding that position for the Lowe 

Alpine brand and will add asolo to his responsibilities. Fleming’s 

career began at Salomon, where he held numerous positions 

including director of X-C and accessories. meanwhile, Jason 

Stadler has been appointed marketing and information services 

manager for asolo and Lowe alpine. Jason is a 10-year veteran 

of asolo. He started his career at Salomon and has been involved 

with asolo from the establishment of the subsidiary in the U.S. 

no grease no mess 

Winter 2009 | InsideOutdoor | 13 

©2009 W Sterno� LLC All Rights Reserved

Beyond Survival 

STraTEGIES FOr pUSHING FOrWarD IN 

a COLD rETaIL CLImaTE by Martin Vilaboy 

According the International Council 

of Shopping Centers, up to 73,000 

retail establishments could close 

in the first half of this year. That 

follows a net loss of about 33,000 

retail establishments in 2008, with 148,000 total 

closings offset only partially by a smaller number 

of openings, says ICSC. 

And despite aggressive action on the part of 

retailers nationwide, we just faced the worst holiday 

sales season in 40 years, and most analysts 


are pessimistic that a post-holiday bounce will 

lighten the picture. According to Deloitte, for 

example, consumers spent 24 percent less on 

gift cards this year versus last year, reducing 

one source for moving products off of 

shelves in early 2009. Even mighty Wal- 

Mart is cutting profit projections for the 

first quarter of this year. Add to the mix 

increasing employment numbers and 

a tightening credit market, and it’s 

enough to make anyone want to

Household Finance Changes Moms 

Made in 2008 

Change 

% of Respondents (multiple 

responses OK) 

New source of income 29% 

Cut back spending 52% 

Eliminated unnecessaries 65% 

No changes 12% 

Source: Allen & Gerritsen, October 2008 

crawl inside a bivy sack with a case of wine to wait until the 

storm blows over. 

Indeed, the overriding inclination for business owners and 

operators across all types of verticals is to slash costs, freeze 

spending and hunker down until matters improve. Yet for all 

but the weakest of competitors, focusing efforts solely on “surviving” 

tough times actually may do more long-term damage 

than short-term benefit. 

After all, neither good times nor bad times last forever, analysts 

at RSR Research remind us. 

“Winners always use times like this as an opportunity to 

pull away from the competition,” says Brian Kilcourse, RSR 

analyst. “So while retailers who are not winners focus on 

cost control and constraining their businesses and hunkering 

down until times improve, winners use these times to pull far 

ahead of the competition.” 

Retailers Are Doing More with Customer Data 

Source: RSR Research 

What are the top 3 opportunities that customer relationship managment 

offers your business 

Improving customer 

purchase frequency/ 

driving repeat purchases 

Driving sales 

Using customer data to provide 

localized assortments 

Shifting lower-value customers to 

higher-value customer segments 

Improving market basket size 

Identifying high-value customers 

as they enter the store 


personalized communications 

Improving overall 

customer profitability 

Using customer data to track 

cross-channel behavior 

Increasing margin dollars 

Increasing margin percent 

0% 

0% 

0% 

11% 

11% 12% 

12% 

12% 

Retailers Rank Top 3 Sources of Shrink 

24% 

24% 

22% 

33% 

36% 

44% 

40% 

40% 

48% 

52% 

0% 10% 20% 30% 40% 50% 60% 70% 80% 


32% 

33% 

That’s not to say a little belt tightening isn’t in order. It’s 

just that the better strategies are the ones that also prepare a 

business for more efficient operations when things inevitably 

turnaround, be it later this year or sometime in 2010. 

In some cases, that’s simply because changes we currently 

are experiencing in purchasing behavior could have lasting effects. 

Consumers, after all, have been rocked as they stood by 

and watched the value of their homes, retirement plans and 

future earning potential suddenly decline, “causing a tremendous 

shudder in their confidence in the ability of the economy 

to sustain them and their lives,” says Kilcourse. “This is a big 

issue for all retailers.” 

The shaking of confidence, Kilcourse suggests, goes way 

deeper than disposable income or “what I can afford,” possibly 

creating some real shifts in how people purchase and how they 

measure value, or maybe more appropriate, “expensiveness,” 

for some time to come. 

Signals of changes in the form of consumerism that has 

dominated the retail landscape for decades already can be 

seen in surveys of women with children, an obviously influential 

segment of the marketplace. According to pollsters 

Allen & Gerristen, nearly two of three moms say they 

are eliminating purchases that are not deemed as absolutely 

necessary. Even those who are least affected financially 

are being pragmatic, the company says, while just 12 percent 

haven’t made any adjustment in spending at all. More 

than 70 percent said they made more sacrifices in 2008 than 

in 2007. 

“It’s not simply a matter of price but 

rather what your brand stands for and 

how it contributes to their lives,” say 

Laggards 

Winners 

67% 

78% 

A&G researchers. 

“This doesn’t mean stress ‘savings,’” 

they continue, “even saving them money 

won’t help if they don’t see your 

product or service as essential.” 

What’s more, a majority of moms believe 

Americans are too greedy, and desires 

to overindulge, as well as overextend 

oneself, directly contributed to the 

financial mess we all are now facing. 

But the pendulum is swinging back, 

suggests the report, with moms seeing 

themselves as taking the lead in a 

counter-consumerism trend by shunning 

greed and re-centering on what is 

truly important to them as people and 

to their families. 

“We are at the beginning of a cultural 

trend,” says A&G. “Brands that help 

moms resolve the tensions that exist 

around the idea of greed and what is or 

is not necessary will earn attention and 

preference.” And as an added bonus, 

“brands that start this conversation 

will get to frame the conversation.”

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Change in Priority of Shrink During Past Two Years 

Increased – a higher priority 57% 

About the same 37% 

Retailers Are Doing More with Customer Data 

Less critical – a lower priority 6% 

What are the top 3 opportunities that customer relationship managment 


offers your business 

Improving customer 

The obvious purchase upshots frequency/ to such sentiments 

driving are efforts repeat purchases to get “back to bationship 

programs have grown dur67% 

ing the last five years. 48% 

sics,” a rediscovering Driving sales of “what really 

matters” or even a movement toward 


“thrifty as 

localized 

fashionable,” 

assortments 

not to be mistaken 

as “thrift-store fashion.” 0% 

Shifting lower-value customers to 

higher-value These are customer all notions segments that play well 

Those retailers emphasizing 

52% 

improved customer relationships 

44% 

are doing so through 

40% 

personalization, 

localization of assortment and 

good old-fashioned 36% customer Laggardsser 

78 

for outdoor businesses, which should vice, says Nikki 33% Baird, RSR analyst. 

Improving market basket size 

continue to pump messaging concern- Again, 24% it’s a movement that Winners plays 

0% 

ing Identifying “back high-value to nature,” customers the potential for to the hands of outdoor specialty 

as they enter the store 

40% 

“bonding with friends and family” 

11% 

retailers, which tend to be in better 


and the outdoors as the antithesis tune than larger chains and mass 

personalized communications 

24% 

to lavish and Improving expensive overall amusement merchants 22% with the needs and life- 

park resorts. customer profitability 

styles of their 32% core customers. 

Using In the customer larger data retail to track picture, as con11% 

Even so, accelerating the strategic 

sumers cross-channel alter their behavior 

12% 

attitudes and be- shift to customer-centricity means 

33% 

havior, Increasing some analysts margin dollars expect to see a “you have to know a lot more about 

12% 

continuation of the ongoing trend in your customer than you ever did be- 

0% 

which Increasing retailers margin view percent their businesses 12% fore,” says Baird. Likewise, retailers 

as less “product-centric” and more will have to think differently about 

0% 10% 20% 30% 40% 50% 60% 70% 

“customer-centric.” A full 80 percent the customer data they collect. 

80% 

of Source: retailers RSR Research surveyed by RSR Research, Whereas in the past data derived 

for example, said that customer rela- from customer relationship programs 

Retailers Rank Top 3 Sources of Shrink 

Internal theft of 

merchandise in stores 

External theft - 

Customer shoplifting 

Internal theft of cash 

(voids, post-voids, 

deposits, etc) 

External Theft - 

Organized crime rings 

Paper shrink (missed 

markdowns, incorrect 

purchase order price, etc.) 

Fraudulent returns 

Register under-rings, 

sweethearting 

and passing 


21% 

32% 

30% 

28% 

32% 

25% 

25% 

22% 

20% 

45% 

52% 

53% 

2008 

2007 

70% 

80%

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Most Important/Frequently Used Tools in Loss Prevention 

(Retail Winners versus Laggards) 

Video Surveillance 


Sales Audit 

Returns and 

Void Management 

Cash Management Systems 

Pre-employment Screening 

Computer-based Training 

Real-time Alerts on 

POS Overrides 

EAS / Security Tags 

On-hand Adjustment Audits 

Mystery Shoppers 

Automated Returns 

Processing 

18% 

18% 

17% 

30% 

36% 

largely was applied to generating new sales, top-performing 

retailers, suggest RSR findings, increasingly see customer 

data as a tool for building loyalty, personalizing product selection, 

identifying high-value customers and turning those 

high-value customers into “brand advocates.” In some ways, 

it’s a basic shift from sales to service. 

“Retailers need to go out of their way to provide friendly 

customer service because everybody’s going to be out 

there screaming value,” says Stephen Hoch, Wharton marketing 

professor. 

TURN AND BURN 

As consumers alter their perceptions of what they want 

and need, retailers likewise will need to take a fresh look at 

their inventory. Some experts, such as Dale Achabal, professor 

at Santa Clara University and director of the university’s 

Retail Management Institute, expect retailers to rally around 

a “key item” mindset, possibly as a means of achieving some 

stability during a period of radical shift. 

Others expect a radical shift in long-standing notions of 

how inventory, pricing and promotions are managed. From 

the 1990s until about 2005, minimizing inventory was seen as 

a retailer’s key to success, says Gerard Cachon, a professor at 

the University of Pennsylvania specializing in supply chain 

management. 

“The whole mindset has been, ‘Let’s get rid of it,’” says 

Cachon, but that was during a period when most prices were 

stable or declining. During an inflationary period, however, 

it’s not so clear this is the best strategy, and some retailers 

9% 

9% 

9% 


23% 

31% 

31% 

28% 

39% 

42% 

46% 

46% 

46% 

48% 

56% 

64% 

Laggards 

Winners 

67% 

67% 

may want to start holding more inventory 

than in the past as a way to hedge against 

future price increases, he says. 

Certainly, “it’s a little risky to hold inventory 

that might [lose value], especially 

perishable goods and fashion-oriented 

goods,” says Cachon, “but to the extent 

[retailers] know that prices will be rising 

over time, they will start to try to hold 

more inventory.” 

Not that consumers will be particularly 

receptive to higher prices, even though 

some price increases were reluctantly tolerated 

when rising fuel cost were to blame. 

“The problem is not only that there are 

inflationary pressures, but that aggregate 

demand is going down,” says Wharton 

marketing professor Leonard Lodish. 

Still, higher prices may be inevitable, 

even as consumers grow increasingly 

worried about job security and retirement 

portfolios, so Hoch recommends raising 

prices a little bit at a time over a period of 

time “so the consumer doesn’t have one 

big sticker shock,” he says. “In order to do that, the retailer 

has to absorb some of the pain in the short run and eventually 

pass it on down.” 

How much is a little bit? Retailers operating multiple locations 

or that are members of a type of industry alliance can find 

out by testing several different prices at the same time, ideally at 

different locations, to see how consumers respond, say Wharton 

researchers. Such a strategy allows retailers to develop a model 

for how consumers will react to future price increases. 

LEADERS OF LOSS 

Beyond pricing and promotions, loss prevention efforts 

always are a smart way to drive more efficiency out of inventory. 

That’s true under any type of economic environment 

but is particularly so during a downturn, and surveys 

of retailers the past few years show loss prevention growing 

as a concern. 

Let’s face it, in times like these, crime rates tend to 

increase. While internally, there simply are more cases 

where a freeze in employee pay raises or a buddy getting 

laid off only help to justify a little ten-finger discount. 

And make no mistake, the two components of customer 

and employee theft account for an overwhelming percentage 

of shrink. 

For larger organizations, the return is not hard to justify. 

Within an operation generating say $8 to $10 million in annual 

sales, for example, just maintaining a shrink level near 

the industry average can slice nearly $200,000 out of cash 

flow every year.

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That’s not to suggest loss prevention 

is less of a concern for smaller 

shops. “Customers and employees 

are somewhat indifferent to how big 

or successful a retailer is,” says RSR. 

Fortunately, leading retailers believe 

the most important opportunities 

in loss prevention lay in extending 

previously purchased technologies, 

suggest RSR findings. In most cases, 

that tends to include video surveillance, 

sales audits and returns and 

void management. 

At issue, say RSR researchers, is 

evidence that such tools are used forensically, 

or after the fact for prosecution 

purposes. Yet the rate of recovery 

on stolen cash and merchandise 

is rather low, crime statistics suggest, 

so retailers need to find creative ways 

to use their tools in proactive or “instant-reactive” 

ways, says RSR. 

One quick road to improvement, 

suggests the research firm, is to infuse 

equipment with business intelligence 

or technologies that generate alerts 

to store and field management when 

suspicious activities are revealed. This 

can be done through what RSR describes 

as “bite-sized chunks,” with 

payback from one phase used to fund 

future phases. 

Such an example could include 

picking the store locations or departments 

with the worst shrink 

and tackling them first, or enhancing 

investment in the poorest 

performing stores. During weak 

economic times, this method of attacking 

problems or developing 

solutions in “bits and chunks” can 

be applied to just about any area 

where technology or process investment 

is deemed necessary. 

Retailers also could seek to arrange 

for pricing with technology 

vendors that provide payment in step 

with payback, say RSR researchers, 

or “working out a gain-sharing plan 

with vendors.” 

And at the risk of sounding like a 

bias and self-serving endorsement, 

many experts argue that businesses 

should resist the all-too-common 

reaction to cut advertising budgets 

during recessionary periods. Grant- 

ed, many of those experts come from 

the fields of marketing and advertising, 

but there are fairly academic 

reasons for turning up advertising 

activity, as well, even though it may 

seem counterintuitive. 

“Those that do not cut back tend 

to have much bigger returns for their 

marketing spend [in economic downturns] 

than during times of prosperity,” 

says Wharton marketing professor 

David Reibstein. 

While it’s true that consumers 

have less to spend during down 

times, lessening the possible return 

on marketing investment, most marketing 

spending has an impact basis – 

how much you spend relative to your 

competition – argues Reibstein. 

“So, if the competition is buying 

less advertising, the merchants 

who spend more get a greater share 

of exposure,” he says. “Companies 

with enough cash to boost spending 

on marketing can use a bad time as a 

period in which to focus on gaining 

more market share.” 

We’d also expect to see more emphasis 

on in-store marketing, if for no 

other reason than the fact that some 

more traditional methods for touching 

customers are growing increasingly 

expensive. According to J.C. Penney 

CEO, Mike Ullman, for example, the 

amount of money the retailer spent 

on circulars in 2008 reached only half 

as many people as it did in 2003. 

In-store programs also reach customers 

at the point when they are 

most-ready to purchase, and touching 

customers during the rest of their lives 

is becoming increasingly complicated 

due to the ongoing fragmentation of 

media consumption and leisure time. 

Of course, it’s naïve to think retail 

executives will increase any budgets 

or invest anywhere in a business without 

some clear and relatively quick 

return. On the other hand, nothing 

last forever, and the overall economic 

climate is bound to change. 

So even if a business can’t make 

all the moves it needs to right now, 

RSR analysts advise, it’s always 

best to have some foresight built 

into the plans.

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WINTER 2010 

prODUCT marKET SHOWCaSE 

180s 

The Quantum Vent Glove is a highly water-resistant, 

high-performance ski/snowboard glove which allows 

the user to maintain a perfect temperature with 

its adjustable, patent-pending Dual Zipper Venting 

System and 100 percent waterproof insert 

liner. It’s equipped with primaloft insulation and 

Tec Touch Technology that also allows users to activate 

buttons on certain handheld devices without 

removing the gloves. www.180s.com 

3M Thinsulate 

3m unveils its new Thinsulate Supreme Insulation 

featuring antimicrobial odor control with X-STaTIC 

Silver Fiber. Designed for technical and heavy-use 

outerwear, as well as for items that are difficult or 

expensive to clean or wash, Supreme Insulation 

with X-STaTIC Silver Fibers meets aSTm test requirements 

for antimicrobial odor control claims 

and has been awarded the Oeko-Tex Certificate for 

product Class 1 (appropriate for contact with babies’ skin). 

The new insulation already has been incorporated into the 2009-2010 

apparel line of Spyder active Sports. www.thinsulate.com 

Adventure Medical Kits 

amK’s new Women’s Edition 

Outdoor medical 

Kit allows 

women to 

take the amenities 

they 

depend on at 

home into the 

backcountry in a 

stylish-yet-sturdy 

100 percent 

recycled nylon bag. 

The kit features all of the 

hospital quality wound care, medications and 

instructional materials that amK is known to 

provide, plus an applicator-free tampon with 

odor-proof disposable bag; meds for treating 

menstrual cramps, stomach upset and headaches; and 

hygiene and skincare items such as Blistex, alcohol-free adventure 

Hand Sanitizer and a biodegradable adventure Towel. mSrp is $57.99. 

www.adventuremedicalkits.com 


Ahnu 

The new montclair delivers foul-weather performance in cultivated 

style for both women and kids. This quilted and Thinsulate-lined 

boot meshes the street-tested looks of preppy plaid and faux fur with 

off-road technology. With easy on-off convenience, 

the montclair features a half-length 

waterproof zipper on the front of the 

boot and a high-water weatherproof 

rand to keep feet warm 

and dry, and it is supported with 

a compression-molded EVa 

midsole and a dual-density 

insole for extra shock absorption 

and arch support. 

The outsole is ahnu’s most 

rugged, featuring 3.5 mm 

cross-directional lugs made of 

non-marking rubber. The montclair 

is available for women in 

black, smokey brown or 

merlot (mSrp 

$130) and 

for kids in 

chili pepper or 

black. ($75) www. 

ahnufootwear.com

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Relationships forged, business done, and the strategic partnerships reinforced during face-to-face 

interaction at Outdoor Retailer will drive your success in the future year or two! 

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Product Market ShowcaSe Winter 2010 

Alps Sportswear 

a solid colored, 100 percent polyester 

fleece body and two-tone polyester/rayon 

boucle fleece, the Cold Springs Jacket 

features a full-zip front, bound edge 

mock neckline, raglan sleeves 

and cover-stitched princess 

seams for shaping and inseam 

hidden pockets. www. 

alpssportswear.com 

Asolo 

The CrossLand series, 

introduced in Fall 2008 

and designed for comfort 

walking and global travel, 

expands its reach to a 

different customer base 

who generally dwells in the 

streets. Offered in men’s and 

women’s specific fits, the 

collection’s moderately aggressive 

Vibram outsoles feature 

unique tread patterns for each gender and a variety of environments. 

Supple uppers range from leathers to synthetics, while the 

lace-to-toe design keeps the foot secure during active use. mid-cut 

models such as the men’s radius 

Gv and women’s Gemini 

Gv offer added protection 

via the Gore-Tex liner and 

ankle support. www.asolo. 

com 

Atwater Carey 

atwater Carey’s new 

line of soap sheets allows 

for easy cleanup of dishes, 

hands and laundry while 

in the field. To release the 

soap integrated into each 

biodegradable sheet, simply 

apply hot or cold water 

directly onto the product, 

which quickly produces lather. The 

complete new line includes three 

products: Hand Soap Sheets, 

Dish Soap Sheets and Camp 

Soap Sheets, which can be used 

on dishes, hands and laundry. all 

products in the line are TSa carryon 

approved, making them an easy 

and useful item during long flights 

or extended layovers. They are sold 

in packages of 50 sheets and carry 

a suggested retail price of $2.99. 

800.558.6614 or www.atwatercarey.com 


Backcountry.com 

For anything from an autumn trail run to a spring ski tour, the rime 

pullover is made with fleece-backed polartc powershield fabric and 

mechanical-stretch, abrasion resistant Schoeller cuffs. 

Both the men’s and women’s (pictured) softshells 

sport a minimalist design with a chest pocket 

and 1/4-chest zip. mSrp is $148.95. www. 

backcountry.com 

Big Agnes 

The Salt Creek 2 is 

a free-standing, threeseason 

backpacking 

tent made with recycled 

components. The 

floor and fly are made of a 100 percent recycled dye-free polyester 

ripstop with a waterproof polyurethane coating, while the body 

is lightweight recycled polyester and recycled polyester mesh. It 

also features recycled material in the plastic clips, guy lines and 

zippers and DaC enviro-friendly tent poles. all seams are taped 

with waterproof, solvent-free polyurethane (No pVC or VOCs) tape. 

mSrp is $349.95. also new is the peggy SL 15, an 800-fill goose 

down women’s specific sleeping bag. This technical down mummy 

bag features a new integrated pad sleeve allowing freedom 

of movement from the hips down. Suggested retail is $299.95. 

www.bigagnes.com

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unmatched in the industry. Versatility, high performance, 

style—Kombi stands for all of these, along with our 

commitment to top-quality manufacturing with only the 

very fi nest, technically advanced materials. 

Bamboo Charcoal: “Green” Innovation in Action 

Slapping a “green” label on a product is one thing. 

But at Kombi our “green” ethic runs deep. Take our 

innovative bamboo fabric: First we start by cooking the 

bamboo to produce bamboo carbon. This is then ground 

into fi ne powder and blended with polymers to produce 

bamboo charcoal fi ber. Spun into a yarn, this renewable, 

sustainable fi ber is incorporated into an extraordinary 

biodegradeable material that both breathes and 

absorbs, naturally suppresses odor-causing bacteria and 

yet is remarkably easy to care for. 

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All the style and performance in the world won’t mean 

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Bodyglide 

a necessity for feet prone 

to chafing and blisters, the new 

Liquified powder skin lubricant 

from Bodyglide is a unique 

cream that transforms into a 

non-greasy, silky smooth, dry 

powder shield as it is massaged 

into the skin, protecting the skin 

against rubbing. Lightweight, 

individual pouches of Liquified 

powder pack tight, making it 

ideal for on-the-go use. Visitors 

to the Or Expo can stop by 

booth #38156 to give it a firsthand 

feel. 425.467.6580 or bill@ 

bodyglide.com 

Bridgedale 

Struggling to get into 

those super-tight ski boots? 

Bridgedale’s Control Fit ski 

socks have friction-free slide 

zones at the ankle and heel 

to ease your feet past stiff, 

angular boot tongues and 

into tightly wrought heel 

pockets. additionally, the leg 

is wrapped in tapered cushioning 

in three densities, protecting 

the shin and cuff area from rigid 

boots and the impact of pounding 

down the slopes. The socks blend 

frictionless yarn with Bridgedale’s 

WoolFusion blend of merino wool 

and Endurofil, a durable wicking 

polypropylene. The Control Fit 

collection includes light and 

midweight socks in men’s and 

women’s fit and colors. www.bridegdale.com 

Brooks Range Mountaineering 

made with lightweight, water-resistant ripstop nylon fabric, the 

new Ultralite Tarp line is designed for maximum flexibility, with a centrally 

placed weather-resistant pass-thru patch for rigging to a hard anchor, 

along with several nylon webbing loops sewn to the corners and 

along the edges to facilitate multiple configurations using trekking 

poles, trees or tents. The tarp is 

available in four sizes, all of them 

compact and light enough to 

take on any trip, where it can be 

used as a shelter, tent, groundtarp, 

awning, wind shelter or 

gear storage shelter. mSrps 

range from $75 to $179. www. 

brooks-range.com 

Buff 

Buff Headwear expands the angling-specific 

Buff line with the launch of Largemouth 

Bass and Striper print versions of the UV 

Buff and the Cyclone Buff. Both the Striper 

and Largemouth Bass UV and Cyclone Buff 

incorporate polygiene for active odor control. 

polygiene lasts the lifetime of the garment 

and is machine washable, says the company. 

Buff also has unveiled the Wool Buff made 

from 100-percent natural merino wool. The 

Wool Buff can be worn more than 12 different 

ways, with the most popular winter styles including neck gaiter, 

beanie, headband and facemask. It will be available in Cru (cream), 

Stone (light grey), Camel (beige), Kaky (moss green), Grana (red), 

Navy, Grey and Black. mSrp is $27. www.buffwear.com 

Chaos 

Chaos expands its 

Enviro-Tech offering 

with the new Green 

recycled raggwool program, which 

makes use of post-consumer pop 

bottles to create resilient and 

cozy accessories. The products 

in this category are lined with 

recycled fleece, while organic 

cotton and bamboo continue 

as part of a staple offering in 

the program. The Green line 

uses only low-impact dyes 

made from vegetable and root 

powders. pictured here is the 

ajax hat. www.chaoshats.co 

C.A.M.P. 

Developed for ski mountaineering, 

climbing and 

alpinism, the new ultralightweight 

Speed helmet 

features numerous 

openings to assure an 

ideal airflow, an EpS 

main structure with 

a durable polycarbonate 

shell, lightweight 

webbing and 

an adjustable Velcro 

system. available also 

is a clear flip-up visor, 

which attaches seamlessly 

for extreme conditions. Weight is 210 

grams. +39 0341 890117 or www.camp.it

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Coghlan’s 

The Sight-Grid Signal mirror uses 

glass encased in acrylic, designed to offer 

the highest reflectivity while remaining 

shatter resistant. allowing for a signal 

up to 25 miles away, Coghlan’s Signal mirror 

features a mesh grid in the center of 

the mirror ensuring the beam of reflected 

light reaches the target on spot. It is also 

compact (2” x 3”), floats and sports a lanyard 

hole. www.coghlans.com 


COOLMAX (Invista) 

Invista announces an expanded product 

line for its newest performance fabric development, 

COOLmaX Ecomade filament fiber, 

made from 97 percent post-consumer recycled 

bottles. The new Ecomade filament fiber expands the fiber’s 

end uses into performance sportswear, outerwear 

and tops. In august 2008, Ecomade 

fiber was introduced for performance socks. 

The process for making Ecomade begins with 

the collection of post-consumer pET bottles, 

which are cleaned and converted into polymer 

flakes. The flakes are then converted into 

chips, melted and extruded into fiber. It takes 

approximately 14 20-ounce plastic bottles to 

produce an extra large men’s T-shirt, says Invista. 

www.invista.com 

Dermatone 

Dermatone’s 100 percent water-free formula 

provides a barrier on your skin to prevent 

moisture loss, which is the primary cause of 

chapping, cracking and wind burned skin. This 

formula offers a broad-spectrum protection 

against UVa and UVB rays as well. a two year 

clinical test, initiated by the army research 

Institute of Environmental medicine and the 

University of Kansas, concluded that Dermatone 

protects twice as long against frostbite 

than any of the other products tested. Likewise, 

Navy Seals and the U.S. marines have 

selected Dermatone for their use, as well. 

www.dermatone.com

ECCO 

ECCO introduces its BIOm concept, a direct-inject process running 

shoe with a pU midsole. Based on “natural motion” or minimalism, 

BIOm will be available in men’s and women’s in both 

leather and textile uppers. The leather 

will be made from Yak, which is a 

naturally breathable material and 

is three-times stronger than cow 

leather, says the company. Suggested 

retail prices are $195 and $220. 

www.biomproject.com 

El Naturalista 

The recycled rubber outsole on the shoes 

in the Iggdrasil collection takes its inspiration 

from the Iggdrasil Tree of Life. The rubber has 

the look of tree bark and the smell of tea tree 

oil. Styles in the Iggdrasil collection are made 

from Stream Leather, an exclusive finish 

achieved using a hand-applied treatment process 

which naturally protects the shoe from 

water, dirt and the passage of time. The Frog 

Shock System is El Naturalista’s exclusive 

anti-shock system offering comfort 

in every situation. For 

2009, the very popular El 

Naturalista Iggradasil clog 

has been reinterpreted 

in a short boot, featuring 

the rich colors of fall with 

contrast leather accents.www.elnaturalista.com 

Essential Gear 

Charged by a car’s 12-volt power outlet, 

the compact Spotlight is always ready to go 

whether changing a tire 

or searching for coins 

dropped under the 

driver’s seat. made 

with a 6061 anodized 

aluminum body and a 

high-output 0.5 watt 

LED bulb, the Spot- 

Winter 2010 Product Market ShowcaSe 

any trail : 

any season : 

any surface : 

light is less than 2 inches 

long, weighs 1.6 ounces 

and features a rechargeable 

Ni-mH battery and 

red glow charging indicator. 

mSrp is $19.95. 

Contact Sue martin at 

413.772.8984 or www. 

essentialgear.com. 

2009 South Main Street 

Moscow, Idaho 83843 

trekstausa.com 

A breakthrough in 

anti-slip technology will 

be revealed at 

Winter OR. Stop by and 

test it for yourself on a 

sheet of ice! 

Booth #32407 

Winter 2009 | InsideOutdoor | 31

Munich – 

Europe’s 

Outdoor 

Capital

1-4 feb 

www.ispo.com 

Munich, Germany, is host city of outdoor_ispo at ispo winter 09, 1- 4 February, 2009. ispo 

winter is the World's largest wintersports tradeshow with retail attendance in access of 65,000 

visits. outdoor_ispo is actively endorsed by the European Outdoor Group (EOG) and by retail 

associations across Europe. 

Messe Munich's "The Sports Community", organizer of ispo winter, also operates ispo china in collaboration with Outdoor 

Retailer and Nielsen Business Media. ispo china 09 will take place in Beijing 19-21 February, 2009. 

For more information, please visit www.ispo.com or contact Dieter Tremp at dietertremp@earthlink.net, 415-868-8882. 

For more information about ispo china, please contact your Outdoor Retailer partners.


ExOfficio 

From ExOfficio’s roughian collection, the 

Takeover Trek’r Shirt packs a ton of function 

into a load of style. made with 

Takeover Canvas (100 percent 

nylon), the shirt has a cottonlike 

feel and a peach finish, 

which helps resist wrinkles. 

It is lightly coated 

with polyurethane to 

repel water and Teflon 

treated for stain 

resistance. The Takeover 

Trek’r also has a snap 

placket, security chest pockets, 

a stacked utility pocket, utility 

loop and roll up sleeves tabs. It 

is offered in light khaki, olive and dark 

pebble. mSrp is $88. also check out the 

new men’s roam’r, a “technically casual” 

boot made with a water- and stain-resistant 

suede upper, bamboo fabric lining, TpU 

heel stabilizer and 20 percent recycled internal 

EVa midsole. It also features an ExO 

Comfort Cradle footbed for added support and comfort. Suggested 

retail is $135. www.exofficio.com 

“we’ve got you covered” 

Our patented 3 in 1 system offers a soft case 

and a cleaning cloth concealed in the eyewear 

retainer. From our Classic that started it all, to 

the ClipCase and SportGrip that together make 

up our TechnoSkin, we can protect your eyewear. 

Additionally, for the marine enthusiasts our H2O 

will keep Davy Jones from claiming anymore 

eyewear from you. Eyewear retainers and 

protection is all we do. When it 

comes to your eyewear… 

“we’ve got you covered” 

www.hides.com 

866-287-0667 


Falcon Guides 

Never again will mosquitoes, 

blisters, bad food, or the wrong 

gear ruin a great hike—not 

with Knack Hiking & Backpacking, 

a quick-reading, 

picture-driven guide that 

offers the highest level of 

expertise in the most user-friendly 

format ever. 

This is the first title in 

Globe pequot press’s 

exciting new line of 

“Knack” how-to books that are “Fueled by FalconGuides.” 

Other outdoor titles in the Knack/FalconGuides initiative include 

canoeing, fishing, knot tying and car camping. www. 

falconguides.com 

GoLite 

Both the Speed of Light (pictured) and the 

pakLite are part of GoLite’s new Fastpackers 

category, which the company says are 

one-third lighter than comparable 

shoes. Fastpackers combine 

the GoLite’s Soft against the 

Ground technology for enhanced stability, 

with Gripstick rubber and Neoform 

Reclaimed, Recycled, Responsible! 

ECOWOOD 

DISPLAYS 

made w/ reclaimed wood 

proudly made in the usa 

800-452-1679 

www.ecowooddisplays.com

uppers. The pakLite is available in both men’s and 

women’s styles, while the Speed of Light 

comes only in men’s. www.golite. 

com/footwear 

Gramicci 

Featured in Gramicci’s 

Urban Biking 

line, Evo-Tek 

is a dual-color 

plated single jersey 

made from 

55 percent organic 

cotton and 

45 percent recycled 

polyester. Designed 

to bring organic fibers to 

performance apparel, this knit 

also serves as a base layer. 

Features of the line include kangaroo 

pockets, thumb holes, back 

pocket, zip stasher pocket, color contrasting liner, 

ventilation holes, leaf stitching, curved rider back, 

and snap gators that partially cover the face in 

severe weather. pictured here is the The Velo 

Zip Up for women. www.gramicci.com 

We¹re Green 

even in a 

whiteout 


hides 

The hides multifunction 

eyewear retainer features 

a patented three-in-one 

system that integrates 

a soft case and a cleaning 

cloth concealed inside 

the eyewear retainer. 

866.287.0667 jstedham@ 

hides.com or www.hides.com 

High Sierra 

Sport Company 

The new Wheeled Double adjustable 

Ski Bag offers a fully padded main compartment with padded divider 

panel to protect two pairs of skis; zippered front accessory pocket 

for extras; and the exclusive adjust-a-Strap system, which allows the 

skier to set the bag to a specific length. Other highlights include ski 

and ski pole hold-down straps clearly marked with tabs to help keep 

gear organized, an ergonomic sure-grip molded tow handle with neoprene 

padding, rigid structure 

SUSTAIN - A Collection of Environmentally 

Friendly Textiles from ASF Group 

Petroleum is the base of most outerwear fabrics. It is becoming increasingly scarce in the world and 

its products leave a heavy impact on the environment. By building eco-friendly fabrics, our SUSTAIN 

Collection takes another step forward towards a cleaner planet. 

The ASF Group produces technically advanced fabrics that use Recycled Polyester and other Eco-friendly 

Fibers for performance outerwear. For more info on how we create green fabrics, please contact us. 

SUSTAIN - Environmentally Friendly Fabric Collection 

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We are the fabric builders—from fiber, to fabric, to factory, to finished. 

www.asfgroup.com 



around the wheels and plastic-molded rub rails to protect the bottom 

of the bag from abrasion, inline skate-style wheels with corner 

protectors, quick-release adjustable compression straps on 

each end, long webbing handles that can be used as a shoulder 

strap and extra large neoprene-padded handle wrap for comfort. 

The ski bag measures 83” x 13” x 7” and sells for a suggested 

retail of $99.99. www.highsierrasport.com 

Highgear 

Highgear announces the debut of its first portable weather 

station, the Terrapod. rugged and weather-resistant, it features 

an altimeter, a compass, a barometer with 12-hour weather 

forecasting and temperature monitoring. 

The Terrapod is intuitive 

enough for the entry-level 

user yet features all of the 

high-level attributes one requires 

for any outdoor adventure, says 

the company. The Terrapod’s 

foldable stand allows it to either 

be clipped to gear or folded into 

a sitting position to stand alone 

for easy viewing. Other safety 

features include a bright LED 

flashlight, a key lock, alarm, 

a low battery detector and a 

user-replaceable battery hatch. 

mSrp is $79. www.highgear. 

com 

Hot Chillys 

New for 2009 is a line of 

base layers that use all-natural fibers, 

including alpaca. Hot Chillys has 

blended alpaca fiber with its mTF fibers 

to create a mid-weight fabric that is warm but not too warm for a sunny 

day in the snow. alpaca is naturally smoother than traditional wool, 

says the company, and is naturally hypoallergenic. It also is naturally 

lanolin and dander free, making it a powerful alternative to merino. 

www.hotchillys.com 

Hydrapak 

The Gel-Bot Belt 

is a minimalist 

waist pack 

made to comfortably 

carry a 

Gel-Bot (delivering 

water and 

energy gel from the 

same bottle). It includes 

a hand-held elastic run strap, 

which stays on the bottle when 

stored in the belt, and a zippered 

pocket for small items such as keys, 

credit cards and a cell phone. Suggested retail 

is $32.99. www.hydrapak.com or www.gel-bot.com 


Injinji 

Injinji’s new Yoga Toesocks are made from ecofriendly, 

absorbent and naturally anti-bacterial Nü- 

Bamboo. available in two styles, the Yoga Toesock 

and the Toe-Less Yoga, the socks provide yogis, pilates 

practitioners, dancers and gymnasts the freedom 

and flexibility of being barefoot but offer added 

protection for use outdoors or on gym floors or loaner 

mats. a slip-resistant sole with raised treads offers 

grip, control and increased balance during exercise, 

while a contoured heel pocket and arch 

support stretch to fit the unique shape of the 

foot without slipping or bunching. The 

Yoga Toesock comes in white, 

black, rust and moss for 

women and men. The fun 

Toe-Less Yoga is available 

in stripes in berry/charcoal, 

rust/chocolate and charcoal/black. 

mSrp is $16. 858.270.3811 or stacy@injinji.com 

ISIS 

Out of the company’s mountain 

Collection, the Diva is a waterproof/ 

breathable jacket constructed with 

three-layer Hydra3 technology. The 

hood has removable faux fur, is 

helmet compatible and rolls down 

to form a collar. Laminated hand 

pockets, core vents and arm 

pocket help keep water out, 

while internal stow pockets and 

security pocket with earphone 

portal make up a few of the 

extra features. mSrp is $299. 

Out of the Warmth Collection is 

the new Slipstream Jacket (pictured). 

Filled with 800-fill down, the 

jacket offers a unique baffle design and 

velvet-lined collar to keep the wearer 

warm when the weather isn’t. mSrp is 

$229. www.isisforwomen.com 

Jetboil 

Jetboil’s personal Cooking 

System (pCS) is redesigned 

for Fall 2009 with the new 

Flash pCS. a redesigned 

1-liter cooking pot includes 

a translucent lid to track cooking 

and prevent boil-overs. The pCS 

cup reads the internal temperature and 

changes color as contents heat up. Suggested 

retail is $99.95. www.jetboil.com

Julbo 

The new motion 

offers a panoramic vision 

spectrum even when 

wearing a helmet. It weighs 

8 grams and features aerodynamic 

styling , adjustable ear loops 

and Julbo’s Zebra lens technology that adapts 

to varying light conditions from Category 2 

(59 percent visible light coverage) in low light 

conditions to Category 4 (95 percent visible 

light coverage) in powerful light in as little as 

22 seconds. The Zebra lens also comes with 

lifelong anti-fog coating. mSrp is $180. www. 

julbousa.com 

Kahtoola 

Kahtoola expands its 

step-in FLIGHTdeck TS 

snowshoe with the addition 

of the TS 29 deck 

for increased flotation. 

The FLIGHTdeck TS 

(mSrp $269) is 

now available in the TS 29, (8.5” x 29”), TS 24 

(8.5” x 24”) and TS 23 (8” x 23”). all FLIGHTdeck 

TS models come equipped with the Two 

Step (TS) traction system, a universal snowshoe 

binding that doubles as a traction device when 

not clicked into the deck. This universal cleated 

binding has adjustable side supports, adjustable 

instep support and secure straps to accommodate 

a range of footwear, including snowboard 

boots, offering enthusiasts exceptional traction 

without the use of a snowshoe. When snow 

abounds, the TS Binding allows users the option 

to click into one of the three sizes of the 

FLIGHTdeck TS. www.kahtoola.com 

Kako International 

made for 

the most heavyduty 

wear for the 

casual hiker or the 

experienced adventurer, 

the Ice Trekkers Ultra 

chain is made of alloy steel, 

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kahtoola.com � (866) 330-8030 



multi-directional X-bead cables and a rubber sling that clips onto any 

shoe. Comfortable enough to wear all day, sizes are available for men 

ranging from a 7 to 13.5+ and women sized 8.5 to 11.5+. Two models 

of the Ultra are available for suggested retail prices of $19 and $35. 

www.kakoicecleats.com 

Katie’s Bumper 

Katie’s Bumpers expands its 

offering of dog toys made with 

100 percent pre-consumer recycled 

fire hose. The new Eco Star is 

an interactive fetch toy that squeaks, 

flies and floats. It’s highly visible and 

machine washable. also new for this season 

is the Bottle Tracker, a toy for retrieving, 

scent recognition, search and rescue training 

and contra-band training. Simply fill a plastic 

bottle with treats or scenting materials, add a few holes 

to allow the scent to escape and insert into the Bottle Tracker. It has 

a Velcro-sealed compartment for enclosing the bottle and a sewn-in 

loop for tugging. all Katie’s Bumper toys retail for less than $25 and 

are made in the USa. www.katiesbumpers.com 

Kiva Designs 

Kiva Designs introduces its new 

Easy Check Laptop Case, designed 

to allow airport TSa agents to check a 

laptop case quickly and efficiently. 

measuring 11.75”h x 16”w, this 

dual chamber bag weighs a mere 

2.5 pounds but is capable of carrying 

all your travel essentials 

in one simple carry-on. It’s 

available in black, copper and 

blue at a suggested retail price 

of $79. 707.748.1614 or www. 

kivadesigns.com 

Lafuma 

Designed for all types of winter climbing, the Ice Scream 

is a waterproof polyamide and Hypalon rucksack with a 

smooth, uncluttered shape that conceals a multitude of 

handy technical features, including the new sheathed ice axe 

carriers designed specifically for the sharp tips of all brands 

of ice axe, a compression flap, a removable traditional ice 

axe strap, a stretch mesh helmet carrier, ski carriers and a 

waterproof zipper. another interesting feature of this bag 

is that it actually consists of two interlocking rucksacks 

that can be used together or separately, depending on 

requirements. The first has a capacity of 35 liters and 

is intended for the approach phase. The second 

is thin and light, with a capacity of 15 liters, 

intended for climbing. The latter has a removable 

integrated ice screw carrier (12screw 

capacity). www.lafumausa.com 


Lippi Outdoor 

Creator of the Selk ‘bag wearable sleeping bag, Lippi Outdoor 

is reintroducing two updated versions (prime and Down), as 

well as showcasing its new kids Selk ‘bag. a sleeping bag with 

arms, legs and a hood, the Selk’ bag retains the functionality of 

a traditional sleeping bag but allows users to move their legs 

and arms apart freely, thus creating a mummy-esque sleeping 

bag and cozy blanket all in one. Inside the Selk’, users can 

stand, walk, cross their legs and arms or sleep comfortably, 

says the company. The system can be used for cozying down 

during a winter sporting event, drinking a cup of coffee on a 

chilly morning while camping or even wearing while out in the 

woods hunting. www.lippioutdoor.com 

Loki LLC 

Designed as a casual sports hoodie 

with serious severe weather back-up 

features, the new Women’s 8557 

mountain Hoodie (pictured) offers 

Loki’s patented hidden mittens 

completely hidden yet permanently 

attached at the end of the 

sleeves. The fully lined, 

drawstring adjustable 

hood 

features a hidden 

face shield 

with breathable 

nose netting that 

also can be used as a neck 

gaiter. mSrp is $135. and 

since Loki’s patented mittens 

won’t work if there 

are no sleeves, Loki has 

not made clothing without 

sleeves…until 

now. What makes 

the new N_vest “Loki unique” is 

that it can be converted to a small back pack (N_pac) 

in seconds. When the vest is worn in a normal fashion, 

it has a wide zipper closure back lumbar pocket. 

The outer shell is made from 40 denier ripstop 

nylon, and the insulation is 133-gram primaloft 

Sport. mSrp is $129. www.lokigear.com 

Lowa 

The X-alp alpine 

Touring skiboot features 

a hull with three 

different structured 

zones: the extra-soft 

bellow zone, the highstiff 

binding and rear support 

zone and the hull envelop 

zone, with the two materials mixed 

together. This peculiar configuration 

allows at one time a perfect

heel block, an increase of ski performance 

and a better forward flexion while going up 

with skins. The double catch system, with 

a Velcro strap integrated, features a double 

rack which allows the lever’s cover to move 

forward and, as a result, makes the foot’s 

articulation easier. By using a new lever in 

magnesium alloy, this system enhances 

resistance and lightness, while the asymmetrical 

lines of its innovative design allow 

an easy snow release, says Lowa. Its lining 

is in light, resistant and flexible polyethylene. 

a toe and heel in pebax material and the VI- 

Bram X-alp sole enrich the LOWa X-alp skiboot. 

www.lowaboots.com 

Lowe Alpine 

Lowe alpine’s new 

fall/winter 2009 line-up 

addresses winter alpinism, 

randonnee racing, 

ski/snowboarding 

and x-c/snowshoeing. 

The packs offer 

Lowe alpine’s fit and 

durability but especially 

focus on the 

variety of equipment 

that winter enthusiasts 

need to carry 

and access easily. 

Details include the 

SOS panel, mitt 

friendly zippers and 

buckles, the soft goggle pocket and 

no-slip buckles. pictured here is the Snowstorm 

20:20, which can be expanded to double 

its size. It’s meant to carry 25+lbs with 

the molded and adjustable Torso Fit back and 

Lowe’s patented adaptiveFit hip 

belt. www.lowealpine.com 

Luminox 

a group of 

38mm, unisex versions 

have been 

added to the company’s 

EVO Navy 

SEaL Colormark collection 

of watches. 

The Colormark 38mm 

watches, which retail 

for $295, are offered 

with black dials and hands, 

and with dial and bezel markings that are color-coordinated 

in white, blue, yellow, or – new 

for Luminox – pink. www.luminox.com 

Medis Technologies 

Small, lightweight 

and 

convenient, 

the Emergency 

power Kit 

is an environmentally 

friendly portableauxiliary 

power 

source that keeps 

electronics powered anywhere, 

anytime. The kit includes a medis 24-7 Fuel 

Cell power pack (charger), flashlight 

and adapters to charge a variety 

of portable devices. Using medis 

Technologies’ liquid fuel cell 

technology, the fuel cell can 

add up to 30 additional hours 

of talk time to your cell phone, 

and the flashlight provides up to 

6 weeks of lighting on one medis 

Fuel Cell. When the fuel cell 

is depleted, just plug in another 

power pack to continue operating 

whatever electronic device 

you need and recycle the 

used one. www.poweritanywhere.com 

Merrell 

Entering its third season 

in athletic running, merrell expands its 

line of road and trail running shoes with the 

Cp Sanctuary, designed to handle distances 

from a 5K all the way to a marathon. merrell’s 

lightest performance product (8.5 ounces), 

the Cp Sanctuary’s supportive gpHaSE (Gait 

phase) mid-sole provides stability and support 

through late stage and fatigue pronation. 

proprietary compounds and bio-mechanical 

technologies are combined with premiere 

upper systems, like Eco-Smart recycled 

mesh upper and breathable spacer 

mesh for maximum air flow, that provide a 

comfortable ride. The women’s Cp Sanctuary 

is built on a women’s last that includes 

merrell Q-Form technology designed for 

the unique features of a woman’s gait cycle. 

mSrp is $100. www. 

merrell.com 



Merrell Apparel 

Taking a traditional pea coat and updating it 

with performance-level merrell Opti-Shell waterproofing, 

DWr finishing and merrell aero- 

Block wind resistance protection, the men’s 

Hurricane jacket adds performance and style 

to improve upon a classic look. merrell calls 

the Hurricane an example of the next generation 

of softshell, with technical fabrics 

combined with a stylish design to create a 

desirable cold weather jacket. Throughout 

the fall 2009 collection, merrell has taken 

these conventional “old dog” styles and 

added “new tricks”—innovative design 

aspects as well as propriety 

and partner fabric technologies. www. 

merrell.com 

Metolius 

The new Iron Hand Glove is a summer 

weight version of the popular Climbing 

Glove. The Iron Hand is a synthetic glove with 

3/4-length fingers perfect for belaying, big wall 

climbing and rope courses. The palm is reinforced 

with triple stitched brown split cowhide 

and all wear-areas are reinforced. The backpanel, 

made from nylon and spandex, is breathable and 


formfitting. a bar-tacked webbing clip-in loop and 

hook-and-loop wrist closure round out the Iron 

Hand Glove. mSrp is $28.50. www.metoliusclimbing.com 

Millet 

Designed for ski touring and advanced 

mountaineering, the new Super Touring 

Jacket is made from polartec powershield 

Light & Stretch and features 

waterproof zippers on the center 

front and chest pocket, Flex Comfort 

pre-formed elbows, dual-adjustment 

integral hood, tailored cuffs 

with thumbnails, a drop back for 

enhanced protection and two flapped 

and zipped large handwarmer pockets. 

Weighing in at about 15 ounces, the 

Super Touring jacket also allows for hem adjustment 

via elastic drawcord and autolocks. www.milletusa.com 

Moving Comfort 

Connect is a new yoga/fitness apparel collection named to suggest 

the connection between body and breath in the practice of yoga. 

For the inaugural line, Connect features the rich color palette of the 

fall season, taking inspiration from flowers, fruits and vegetables. The 

fabrics are high performance by construction while feeling luxurious 

on the body. among the initial offerings is the alexis Support Tank 

Great Toys For Great Dogs! 

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03272 insideoutdoor.indd 1 1/9/09 1:51:42 PM

with seam-free padded cups, mesh 

strategically placed for comfort, 

modified racer back and an extended 

length to accommodate yoga 

postures. There’s also the easy fit 

Connect Bottoms available in short, 

Capri and pant. The bottoms feature 

comfortable mid-rise waistbands, 

mesh-lined hand pockets and side 

panel construction. It’s available in 

mink and black brushed poly/spandex. 

www.movingcomfort.com 

MSR 

a superior-traction snowshoe designed 

for 8 to 12 year-olds, mSr’s 

new youth snowshoe is modeled 

after the mSr Denali Evo 

adult snowshoe. It features 

an injection-molded plastic 

deck, steel toothed traction 

blades and a tapered tip and 

tail, allowing kids to enjoy the 

same performance as mSr adult shoes. 

adjustable binding straps allow for foot 

growth between seasons. mSrp is $89.95. www.msrgear.com 

® 

HDM 


National Geographic Maps 

NG maps has released three new adventure maps for mexico’s 

Baja and Yucatan. printed on waterproof and tear-resistant material, 

each map combines detailed terrain with local information ideal for the 

more adventurous traveler. The two Baja maps include detailed city 

insets; a comprehensive road network and mileage charts; UNESCO 

World Heritage sites; protected areas provided by the Nature Conservancy 

of mexico; gas/diesel stations; and popular surfing, diving, 

fishing and whale watching locations. The map of Yucatan features 

mayan sites and many other points of interest. mSrp is $11.95. 

Nikwax 

Nikwax has replaced its pastewax 

leather treatment with the new 

Waterproofing Wax For Leather, 

which the company says stays true 

to its environmental standards. Nikwax 

Waterproofing For Leather can 

be applied to wet or dry leather and is 

effective immediately upon contact. It’s 

available in 60 mL (mSrp $5.99) and 100 mL 

($8.15) sizes. www.nikwax.com 

SuperFabric 

material 

® 

by HDM, Inc. TM 

brand 


�� 

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Slip Cocoon’s new Thermal Liner into your 

bag to actively regulate temperature and 

moisture for a better nights sleep! 

• Superior temperature 

regulation with 

Outlast ® technology 

• 100% CoolMax ® for 

quick-drying moisture 

management 

• Mummy or 

Rectangular-shaped 

sleeping bag liners 

• MummyLiner in 

Women’s and 

standard length 

Available at Outdoor & Travel Shops Nationwide 

WWW. COCOONUSA. COM 1.800.254.7258 


Nuwa Textile 

The latest from this eco-pioneering 

mill, NuWash brings a new finish to performance 

ballistic nylon, says Nuwa Textiles. 

Currently available in a range of heavier 

weight weaves (400, 840 and 1,680 denier), 

the NuWash ballistic nylon fabric 

offers designers a unique stonewash effect 

(think denim, heather or straw mat) 

achieved through an intermixing of fibers 

that react differently to dyestuffs. Nuwa 

engineered the hybrid dyeing process 

using its protocol of more sustainable 

manufacturing practices. 949.285.7582 

or www.nuwatex.com 

Oboz 

Oboz’s Women’s 

Sawtooth 

mid incorporates 

Oboz’s 

B-Dry waterproof 

lining, a 

surefooted nonmarking 

rubber outsole with 

deep lugs for excellent traction and 

control in slippery conditions and Oboz’s 

three-dimensionally molded heel counter. 

On the inside, Oboz footwear always features 

a triple-density insole. www.obozfootwear.com 

Opedix 

The newest addition 

to Opedix’s 

Wellness Gear 

line, the posture 

Shirt uses a combination 

of mechanics 

and proprioception 

(the body’s internal 

sense of orientation) to 

pull the shoulder blades back into place 

and to re-train the muscles to function 

more efficiently, says Opedix. The posture 

Shirt will be available in men’s and 

women’s styles. www.opedix.com 

Optic Nerve 

For Winter 2009, Optic Nerve overhauled 

its goggle collection. New this 

year, the 970 and 

719 (area codes 

for some of Colorado’s 

mountain 

areas) feature an 

advanced spherical 

lens made of 

high-impact, anti-fog polycarbonate material 

with active venting; a triple-density foam 

face liner; ergonomic design; 100 percent 

UV protection; Class 1 optical standards; 

and compatibility with virtually any helmet 

– all at a fraction of the cost for comparable 

goggles from other brands. The 970 

(pictured) sports a double lens with a thermal 

layer in the middle to reduce fogging, 

while a triple-density foam face liner provides 

a secure and comfortable fit. available 

in an assortment of colors and lens 

styles, mSrp is $59. www.nerveusa.com 

Orage 

The retallack is a pr1mE 20 Twill threeply 

ski jacket equipped with waterproof 

zippers; 180 vision, reflective print detailing; 

hiking suspenders; pit zips; and a Lycra 

powder skirt. Hydration pack compatible, 

it’s offered in lemon, classic 

blue and black at a 

retail price of $500. 

also new is the TJ 

Schiller pro model 

(pictured) loaded with pit 

zips, powder skirt with jacket/pant 

connection, ribbed 

adjustable cuffs, two-way 

front zip with double 

storm flap, inner pocket 

hem, fleece-lined comfort 

collar, mesh goggle pocket 

with removable chamois and internal 

wire-friendly music pocket. available in a 

variety of color combinations, it retails 

for a suggested $280. 800.250.5056 or 

www.orage.com 

Origo 

Designed to 

keep both professional 

sailors and 

recreational boaters 

informed with 

vital present and 

future oceanic and 

atmospheric conditions, 

the Tide/Sail race 

Watch provides information 

on tide data, sunrise/ 

sunset, air and water temperature 

and eight hour advance 

weather forecasting. 

It also includes One 

Touch Smart Key 

technology to access 

all information

with the push of a button, moon phase display, 

eight-hour barometric pressure trend graph 

and an altimeter. a comfortable ergonomic 

polyurethane strap, stainless steel housing for 

corrosion protection, a mineral crystal face to 

resist scratching, and water resistance up to 

100 meters round out the timepiece. mSrp is 

$150. www.origowatch.com 

Oso Republic 

Loaded with style and bells and whistles, 

the Hannah down vest has 

a thick gauge cotton/poly 

rib knit inner collar for 

warmth and comfort; 

a double front closure 

placket with an inner 

zipper and outside 

stainless steel 

ring snaps, two 

front lower pockets 

with bold zippers 

and two that 

are flap ring snap 

with velvet trim. 

It comes in java, 

grass and cream at a wholesale price of $45. 

877.239.8108 or www.osorepublic.com 

Osprey 

Osprey re-launches its Travel Series collection 

for Fall 2009, bringing more versatility 

and performance-driven design to the 

equation. The redesigned Vector 

embodies the direction of the series, 

sporting a clean design containing 

hallmark Osprey travel features, 

including front panel access 

with oversized zipper pulls and a 

lockable main compartment 

zipper, an updated 6001 

aluminum High road 

Chassis with chassis 

foot grab, a zippered 

security pocket and 

dirty clothes compartment. 

It’s made 

with 450D polyester 

weave nylon; 

210Dx330D Shadowbox 

nylon and 

stretch woven nylon. 

mSrp is $219. www. 

ospreypacks.com 

4.75 in. 

For 30 years, Lansky has been the first 

choice of consumers worldwide. 

Lansky offers the broadest selection 

of sharpening products in a choice of 

ceramic, diamond, tungsten carbide or 

natural Arkansas abrasives. 

The best value in sharpeners. 

V 

For catalogs, 

wholesale prices: 

lansky.com 

PO Box 50830, Dept. INO, Henderson, NV 89016 • Ph: 716-877-7511 

4.75 in. 

There’s no place like USA.gov. 

It’s the offi cial source of federal and state government information. 

It can make you as all-knowing as the Wizard of Oz. 

A public service message from the U.S. General Services Administration. 



OtterBox 

OtterBox introduces new Impact Series 

cases for the apple ipod nano 4th generation 

and ipod touch 2nd generation. Both 

cases provide access to the headphone 

and sync/charge jacks and include impact 

absorbing features like inner coring 

to dissipate shock and add extra 

protection. The OtterBox for ipod nano 

4th generation safeguards 8 GB and 

16 GB models, and the ipod touch 

2nd generation case accommodates 

8 GB, 16 GB and 32 GB models. 

www.otterbox.com 

Outdoor Research 

The modular Glove System 

meets U.S. Special Operations 

Forces Special Operations Command’s 

requirement for a protective 

glove system enabling 

SOF operators to perform in all battlefield conditions, 

including extreme cold weather environments. The Or modu- 

lar Glove System, Generation II also defends the hand against heat 

and flame threats. Or worked with the Special Operations Forces 

to develop a system consisting of five pairs of compatible gloves: a 

contact glove, a flame resistant combat glove, an intermediate waterproof 

glove, an extreme cold weather waterproof glove and extreme 

cold weather waterproof mitt. www.outdoorresearch.com 


OutDry 

One of the 13 

gloves that mountain 

Hardwear has designed 

using OutDry is the medusa 

Glove, designed for 

high-altitude mountaineering. 

OutDry uses a three-dimensional 

laminating process to 

adhere a waterproof, windproof 

and breathable membrane 

to the inside of the outermost 

layer of shoes, boots and 

gloves. OutDry’s technology 

permanently bonds to the shoe 

or glove creating a fit with no folds, 

seams or seam-sealing tape, says 

the company. www.outdry.com 

Outlast 

Technologies 

Outlast Technologies announced 

that Tumi, a leading international 

brand of luxury travel, 

business and lifestyle accessories, 

has entered 

into the apparel arena and 

launched an innovative 

line of jackets with Outlast 

technology. The luxurious 

T-tech line features 

three jackets, the Berlin, 

the Geneva and the Cologne, 

enhanced with 

Outlast technology. Each 

is designed to stand up to 

the rigorous demands of 

travelers and features an 

embossed quilted lining 

with an inner Outlast layer to help buffer temperature swings. 

Highlights of the Berlin (pictured here) include a retractable hood that 

opens up and collapses flat to make the collar, waterproof zippers, 

active bi-swing on the back and ballistic shell construction. Suggested 

retail is $548. www.outlast.com or www.tumi.com 

Overland Equipment 

From Overland Equipment’s 

redesigned Fall 2009 collection, 

the Half moon Bay is a curved 

mini-messenger made with a 

combination of ballistic nylon 

in high-abrasion areas and Jr. 

ballistic nylon in less stress 

areas to create a rich contrast 

and make the bag extra durable. 

The front flap covers two 

roomy pockets and closes with

electronic-friendly, adjustable magnets. The back sleeve pocket offers 

easy access, and the brightly colored interior holds a secure zipper 

internal pocket. The bag also is distinguished with Overland Equipment’s 

new embossed leather logo patch. Suggested retail is $55. 

www.overlandequipment.com 

Pacific Cornetta 

Designed for children or 

those wishing to tote a smaller 

amount of liquid, the Liquid Solution 

12-ounce Cascade Jr. water 

bottle features single-wall, 18/8 

marine-grade stainless steel construction 

with a Bpa-free plastic lid. 

Initial designs include a screw top 

lid with a loop for easy attachment to 

pack clips or straps. Future designs 

feature the Snappy Sip lid for easy, 

spill-free drinking as well as several 

additional accessories. The 12-ounce 

Cascade will be available in multiple 

colors and designs that are fun for 

the young and the young at heart. 

480.861.5272 or www.pacific-cornetta.com 


Pacsafe 

The CamSafe 200 is a larger version of the original CamSafe 100 

anti-theft camera bag released for Spring 2009. The ScanSafe series 

features eXomesh Slashguard in the lower front and bottom panels, 

slashproof adjustable shoulder straps, snatchproof anchor lock and 

tamperproof lockable zippers. additional features include a fully padded 

main compartment with adjustable and removable padded dividers; 

zippered rear pockets for SD cards; two internal slip pockets; 

zippered main compartment that opens to the rear; front zippered 

pocket with three electronic gadget pockets, key clip and one laminated 

mesh slip pocket; and two side water bottle pockets. www. 

pacsafe.com 

Patagonia 

retro styling combined with 

the latest natural-synthetic fabric 

blend make phil’s Fleece a favorite 

around the patagonia offices. The 

full-zip jacket features polartec 

Thermal pro fabric blended with 

wool to create a layer that is 

lightweight, wicks moisture 

and stays warm even when 

wet. mSrp is $150. www.patagonia.com 



Patagonia Footwear 

The Koyuk Waterproof (pictured) is a lace-up 

boot made with recyclable down fill that delivers 

minimal weight and high-loft warmth. 

Waterproof pigskin leather uppers and a 

nylon mesh collar keep feet dry and snow 

out, while polartec Eco lining stores warmth. 

also new this year is the release Gore-Tex, 

a waterproof trail companion with Gore-Tex 

Extended Comfort fabric and a Dynamic Fit 

Lacing System that runs through the upper 

and connects down to the midsole for a secure 

and individual fit. a gender-specific 

trail running last with patagonia air 

Cushion plus provides shock absorption 

and a precise 

fit for both 

men and women. 

a 70 percent recycled 

EVa and 30 

percent recycled rubber 

heel strike pad absorb shock, while also reducing impact on the environment. 

www.patagonia.com 

Polarmax 

The acclimate Wool tops and bottoms 

are a blend of 50 percent super-fine merino 

wool, 40 percent acclimate Dry polyester 

and 10 percent recycled polyester sourced 

from used plastic bottles. The merino 

wool used in acclimate Wool is treated to 

eliminate the scratch and itch of yesteryear’s 

bulky sweaters. acclimate Wool weighs 

6.5 ounces per square yard and is classified as 

System 4 – polarmax’s highest functional weight designated for fullon 

winter performance during high energy activities. For both men 

and women, acclimate Wool is available in a crew top (retail $55), 

zip mock ($65) and pant ($55). Colors for men include onyx, bark and 

southern moss. Colors for women include onyx, bark and maple leaf. 

www.polarmax.com 

Polartec 

polartec is launching a new marketing and branding campaign 

this year including a new polartec tradeshow booth, a Web site redesign, 

new hangtags and labels, as well as new trade and consumer 

advertising. The new branding campaign is built around the “made 

possible” tagline, which will be supported with advertising in a wide 

variety of outdoor and active lifestyle media, as well as a complete 

redesign of the Web site. polartec also will debut its new, two-level 

booth at Or Winter market and a similar look for ISpO. Furthermore, 

polartec will offer new, smaller hangtags, saving thousands of trees 

annually, and updated woven labels to help permanently identify polartec 

garments. Lastly, polartec is developing a social media campaign 

with a blog, Twitter profiles, user-generated content and fabric 

demonstration videos. To develop its new branding and advertising 

campaign, polartec has retained Doner advertising, which lists Coca- 

Cola, Black & Decker and mazda among its clients. www.polartec.com 


PrecisionPak 

The new Tornado Waterproof Jacket by precisionpak 

is a foul-weather top constructed 

from 100 percent nylon-knitted waterproof 

fabric, with a breathable and lightweight 

watertight coating. an adjustable storm 

hood with Velcro-flap helps keep water 

from getting down inside, while the 

waterproof zipper (marine grade, resistant 

to salt, mildew and UV rays) and 

neoprene cuffs keep the wearer dry 

and comfortable. The Tornado Waterproof 

Jacket retails for just under $200 in sizes 

m to XXL. 905.475.2527 or www.precision-pak.com 

PrimaLoft 

primaLoft Infinity is a fine-denier continuous filament insulation 

designed for sleeping bags to offer greater loft and shelf appeal 

while providing the technical properties known to primaLoft insulation. 

“preliminary testing shows that primaLoft Infinity has a greater 

warmth-to-weight ratio and is more compressible than what is available 

in the market,” says Eileen Berner, primaLoft’s sales director. “It 

also has a more consistent fiber construction to eliminate cold spots.” 

For Spring 2009, Eastern mountain Sports will introduce primaLoft Infinity 

into its Boreal Series line of sleeping bags. www.primaloft.com 

Primus 

For cooking, map reading or 

late night socializing, the superportable 

primus Camping Lantern 

features nine LEDs for maximum 

light output, a built-in reflector 

that spreads the light and a rubbercoated 

base for impact resistance. 

a 1.5 watt light, the Camp Lantern is 

fueled by three D batteries, giving off 

36 lumens of clean, white light. The 

lamp weighs 13.6 ounces. Water resistant 

with low, medium, high and 

flash settings, the Camping Lantern 

will run for 50 to 180 hours on one 

set of batteries. mSrp is $30. www. 

primuscamping.com 

Princeton Tec 

Four new models have been added 

to the amp series of portable lighting. Boasting more than six 

days of continuous burntime, the amp 5.0 (65 lumens/160 hours) 

and amp 4.0 (50 lumens/150 hours) feature rebel LED technology 

that offers twice the 

brightness, 

twice the efficiency 

and 

a longer shelf 

life compared to 

standard high-watt

LEDs on the market, says the company. The lower-profile amp 3.0 

(40 lumens/90 hours) and amp 1.0 (14 lumens/3 hours) offer a total 

burntime of more than 90 continuous hours. The amp 3.0 features 

four new Ultrabright Nichia LEDs that provide 30 percent greater 

output than regular 5 mm LEDs and a wide beam for maximum 

peripheral lighting. The amp 1.0 offers the power of a Xenon bulb 

in a tiny package with a convenient carabiner attachment loop. all 

amps are waterproof, utilize secure rubber grips and can run on 

rechargeable batteries. mSrps range from $14.99 to $45.99. www. 

princetontec.com 

Rab 

Working once again with eVent, rab launches 

the microlight alpine Event jacket, providing 

waterproofing and warmth in the same 

garment. It’s made using two-layer eVent 

fabric for the outer shell and down baffling 

sewn inside. The internal baffling 

contains 140 grams of goose down 

at a fill power of 750+. Helmet 

compatibility, water-resistant zips 

and internal storm flaps are built in 

for extreme conditions. The jacket 

weighs 600 grams, and mSrp is 

$400. www.rab.uk.com 


Ryders Eyewear 

New additions 

to the adrenaline 

Collection include 

the Endorphin (pictured), 

Stealth and 

Quench, each featuring 

a Tr90 Duraflex 

frame with full focus polycarbonate 

de-centered lenses. The new styles also have inset hydrophilic antislip 

rubber temple tips and hydrophilic anti-slip rubber nose pads. In 

addition, the Stealth and Quench are equipped with Universal Secure 

Fit adjustable nose pads with unique dual material technology—hydrophilic 

rubber covering an adjustable metal wire core. 

all styles also offer 100 percent UVa, UVB and UVC protection. 

The Quench comes with three interchangeable lenses 

and the Endorphin (mSrp $39.99) also is 

offered in a polarized model ($69.99). 

www.ryderseyewear.com 

Samsonite OutLab 

Terrea is an eco-friendly line that 

embraces simplicity and natural 

beauty. The bags in this Terrea collection 

contain a minimum of 86 percent 



recycled materials with some bags containing as much as 95 percent. 

all fabrics used in the bags are 100 percent recycled. Other environmentally 

friendly features include recycled foam padding throughout 

all back panels, handles and shoulder straps; recycled buckles and 

clips; recycled wheel housings and studs; pull handles with injected 

wood; use of natural coconut fiber in shoulder straps; and backpack 

straps cut directly out of the back panels to use 

even less material. pictured here is the Terrea 

Wheeled Duffle with Backpack. www.samsoniteoutlab.com 

Saucony 

Saucony and polartec have 

teamed up to create a technical 

yet stylish jacket that’s perfect 

for cold-weather warm ups or 

cool downs. The jacket’s Thermal 

pro fabric has a great warmthto-weight 

ratio, wicks moisture 

and breathes easily. The fabric’s 

woven face helps to shed rain or 

snow and has a fun, eye-catching 

print. mSrp is $110 for the men’s 

and $100 for the women’s. www. 

saucony.com 

Scarpa 

mojitos are footwear for everyday 

life that are built in the Scarpa tradition 

of creating distinctive, handcrafted 

European footwear. Originally 

a “side project” combining 

the Scarpa’s Freestyle rock shoe 

upper and its Zen approach shoe 

sole, mojitos feature all-suede 

leather uppers in a bunch of distinct 

colors, the Scarpa-Vibram Spyder sole and a dualdensity 

EVa midsole. mSrp is $120. www.scarpa.co.uk 

SOLE 

The SOLE platinum Sandal line features performance flip-flops 

with three-layer construction. The top layer is constructed of an EVa 

blend that is optimized to mold to feet over time. a high-density EVa 

midsole supports the top layer and features the same proprietary, supportive 

shape found in SOLE’s line of custom footbeds. This structural 

support ensures that the sandal’s orthopedic benefits are maintained 

while the top layer becomes 

personalized to 

the feet. The outsole 

features traction 

rubber and a rocker 

shape to promote a 

smooth gait cycle. The 

sandals also include 

a metatarsal support 

pad and a hidden toe 


ridge to help keep the shoes on tight. They come in men’s and women’s 

sport flips, both retailing for $79.95. www.yoursole.com 

Spyder Active Sports 

modeled after the engineering perfection 

of the human hand, EXO series 

gloves blend welding and fit construction 

that better aligns with natural 

movement, allowing for a better 

warmth-to-dexterity ratio. With 

EXO gloves, skiers can change 

the play list on their ipod, unfold 

a trail map and apply lip balm 

without removing a glove, 

says the company. Within 

the line, the EXO Link Ski 

Gore-Tex Glove features a 

new pattern and welding technology 

whereby Spyder has reduced seams by 50 percent and 

increased waterproofing. meanwhile, the EXO Link Glove features 

3m Thinsulate Supreme Insulation featuring antimicrobial 

odor control with X-STaTIC Silver Fiber. www.spyder. 

com 

SteriPEN 

The SteripEN Bottle Topper, made from 100 percent 

food-grade material, is designed to fit easily over the mouth 

of a SIGG bottle. This smooth, soft silicone bottle topper provides 

a comfortable cushion for your lips while at the same 

time protecting them from cold or hot temperatures. In addition 

to the enhanced comfort and customization 

opportunities, the SteripEN 

Bottle Topper for SIGG also 

acts as an adapter, creating 

a secure connection 

between a SIGG bottle and 

the SteripEN Journey and 

Classic water purifiers. The 

SteripEN Bottle Topper for SIGG is available 

in lime green, royal blue, clear and black. 

SteripEN uses ultraviolet (UV) light to destroy 

the DNa of disease-causing bacteria, viruses 

and parasitic protozoa. www.steripen.com 

Swarovski Optik 

Swarovski Optik announces the EL 32 Traveler series. This new version 

of the magnesium housed EL 32 binocular is available in a brown 

external housing in both 8x and 10x power versions. It’s airtight, dustproof 

and watertight, with a fast and precise focusing wheel, large 

field of view and maximum eye relief. Both models weigh about 21 

ounces and measure about 5.5 inches long. 800.426.3089 x 2957, 

dean.capuano@swarovskioptik.us or www.swarovskioptik.com 

Sympatex 

Sympatex announces its recent partnership with finishing specialist 

rudolf Chemie and the joint development of Bionic Finish Eco 

– a fluorocarbon-free DWr treatment for textiles. Until now, DWr

finishes made without fluorocarbon never delivered the same level 

of performance as finishes with fluorocarbon, say the companies. 

Bionic Finish Eco eschews the old technology in favor of biology according 

to product developers. at the microscopic level, Bionic Finish 

Eco is composed of an eco-friendly hydrocarbon matrix forming starshaped, 

hyper-branched polymers or “dendrimers.” Inspired by the 

crystalline-like branches in treetops, the dendrimers create an invisible, 

flexible structure that is water and dirt repellant, highly wear resistant 

and survives rigorous washing. Breathability is also retained, 

since the finish does not contain paraffin. Bionic Finish Eco is free 

from harmful organic halogens and fully biodegradable. 603.929.3901 

or www.sympatex.com 

Terramar 

The new Geo micro-fleece is Terramar’s warmest 

temperature control layer. The blend of 95 percent 

micro-polyester and 5 percent spandex provides 

total freedom of movement while adding 

warmth without causing overheating. 

The dual-surface knitting system incorporates 

high-loft grid channels for 

enhanced breathability and effective 

moisture transport, great for winter runs. 

Terramar also will be showing new colors for its popular Thermawool 

merino wool base layers. www.terramarsports.com 


Terrasoles 

Terrasoles introduces the 

new “after anything” Villa 

boots, made from recycled 

materials. This boot is designed 

with genuine suede 

and a shearling lining, as well 

as a versatile fold-down cuff 

made from recycled felt. The 

Villa also boasts a very flexible 

sole and a non-slip, winterized tread. mSrp is $59. www.terrasoles.com 

Tilley Endurables 

The new Tilley Soft Shell Hat combines a classic look 

with Schoeller 3XDrY technology. The hat has discreet 

tuckaway ear warmers and provides UpF 50+ protection. 

Tilley hats are guaranteed for life against wearing out 

and are backed by a two-year, all-perils insurance policy 

against loss. www.tilley.com 

Timbuk2 

The Hemlock (mSrp $99) is made with durable 

ballistic nylon printed with the official camouflage pattern of 

the U.S. Navy Special Ops. a D-ring on the strap doubles as a bottle 

opener and the laptop sleeve fits a 15-inch computer. Other highlights 

include a hidden back panel pocket, compression straps, padded back 



for comfort and Timbuk2’s own Swing around access. also from the 

same collection is the Swig backpack with front flap design and a 

dedicated laptop compartment, and the Grubstake, a simplified design 

pack with lots of capacity. www.timbuk2.com 

TrekSta 

TrekSta shoes utilize a patent-pending 

technology that dramatically reduces 

slippage on ice. micro-glass filaments 

magnetically aligned into the rubber 

compound of the sole 

create slip-stopping 

surface tension, 

says the company, 

and the filaments 

are aligned vertically, 

so they still will be 

exposed as the sole wears 

down, ensuring a solid grip throughout the life of the shoe. add 

cutting-edge construction, high-tech materials and a hassle-free Boa 

lacing system, and you have the ultimate outdoor shoe. Or Show attendees 

can stop by the booth (#32407) and test out a pair of Treksta 

on a sheet of ice. 877-220-2494 or sales@trekstausa.com 

Ultimate Survival 

The new Sparkie is a compact, one-handed emergency fire starter 

that weighs less than an ounce and can light in the pouring rain, says 

the company. Sparkie is easily operated by pressing down on the 

thumb tab and plunging the striker down the spark bar. The striker 

is set at the perfect angle to achieve maximum 

sparks. 866.479.7994 or nweston@ultimatesurvival.com 

W.S. Badger Company 

Six new gifts sets have been added to 

the line, including a few combinations of the 

company’s top selling balms. The Badger Gem 

Gift Set, for one, combines a .75 ounce tin 

of Healing Balm for hardworking hands, a .75 

ounce tin of Sleep Balm for restless badgers 

and a .75 ounce tin Foot Balm for hard walking 

feet. Suggested retail is $16. Badger balms 

are USDa Certified Organic made with exotic 

ingredients sourced from around the globe. 

www.badgerbalm.com 

Waldies 

Weighing in at 4.8 ounces per women’s size 7 shoe, the Dana is 

a lightweight clog designed to offer the stability for all-day comfort. 

The patented ComfoTek upper follows the natural contours of the 

foot and requires no break-in time, says the company, while the Dana 

absorbs heel impact with patented shock-absorbing cell foam technology. 

Closed heel and aggressive anti-slip tread meet professional 

safety standards, and each insole features accupressure nubs that 

gently massage your feet. Even after a long day, antimicrobial Comfo- 

Tek keeps the Dana odor free. 978.345.1857 or www.waldies.net 


Westcomb 

The new phantom Hoody uses eVent 

fabric throughout the body combined 

with body-mapping Schoeller c-change 

panels under the arms and in the 

mid-back for superb stretch in places 

where it counts. The c-change waterproof 

fabric also responds to body 

heat – its pores open as things heat 

up, allowing more breathability, 

says the company. Beyond fabric 

technology, Westcomb’s design 

ushers in a more modern take 

on a classic mountaineering/ 

alpine design. The hood, combines 

the best features of both a 

hooded and collared jacket, is helmet compatible, yet cinches down 

thanks to three adjustment points. When not in use, it’s designed so 

the hood tucks unobtrusively against the collar. Other key features include 

a zip-in/zip-out powder skirt, huge napoleon pockets as well as 

two large bellowed cargo pockets, articulation, an internal laminated 

media pocket and narrow seam tape construction. 

mSrp is $499. www.westcomb.com 

Yaktrax 

The new and improved Yaktrax features 

a unique lightweight (3-ounce) 

design that gives users the same 

solid grip they’re accustomed 

to feeling on dry surfaces. 

Thicker, fitted tabs along 

the heel make for a more 

secure fit with stronger 

durability, and the flatter, 

wider strap enhances fit 

over the forefoot to ensure 

better traction in deeper snow. 

Yaktrax pro retails for $29.99. www.yaktrax.com 

Zeal Optics 

The 2009 collection features 

four frames made 

with up to 30 percent recycled 

materials. among 

the new styles are the 

Fuzion (pictured), made 

for medium to large faces 

and available in matte black, 

matte wood stripe and carmel gold 

stripe; the Tenacity, made for medium 

faces and available in carmel gold, shiny wood stripe, row brown, 

organic green and black matte; and the women’s Sustain, available in 

chunk demi tortoise, gold grain, fuchsia and lacquer black. Suggested 

retail for all three pieces is $110. Zeal also uses eco-friendly material 

in its packaging and pOp materials. www.zealoptics.com

Our full-service Marketing and PR firm will lead your company and 

take it to the next level. Below are just a few of the many services 

that we provide: 

� Marketing Plans & Budgets 

� Corporate Branding 

� Advertising & Brochures 

� Online & Print 

� Public Relations 

� Trade Shows & Corporate Events 

� � Websites, Search Engine Optimization, RSS Feeds 

Contact us today for all of your marketing needs! 

4708 W Knights Avenue, Tampa, FL 33611 

Phone: +1.813.649.8504 

Fax: +1.813.600.5919 

WWW.CRE8GROUPINC.COM

Back Office 

ExpEditioNs iN EMpLoyMENt 

HIrING THE rIGHT pEOpLE TO ImprOVE YOUr BUSINESS SUCCESS 

by Bill Taylor 

We all know that one of the keys to success is choosing the 

right person for the job. Whether staffing a business, building a 

sales team or climbing mt. Everest, having the right people in 

place improves your chances for success. 

Having just finished the book Undaunted Courage, about the 

Lewis and Clark expedition, I was struck by how much of the Lewis 

and Clark story can be applied to business today, once we look 

more deeply at the expedition itself. Not much was written about 

Lewis and Clark before the expedition, but it was Lewis’ experience, 

reputation and character, which prompted president Thomas 

Jefferson to specifically choose him to lead the expedition. 

Jefferson knew that the challenges were formidable and the 

odds for a successful journey and a safe return home were great. 

Jefferson’s direct experience and firsthand knowledge (Lewis 

worked at the White House with Jefferson) of Lewis’ abilities 

were undoubtedly the main reasons that Lewis was chosen to 

lead the expedition. The skill set, fortitude, courage, creativity and 

experience required to lead such an exploration of the american 

West, in Jefferson’s opinion, was best suited to Lewis. 

Lesson learned: before selecting the person, determine 

the most important objectives and define the experience and 

skill sets required. 

prepare a basic job description identifying the requirements for 

the position before starting your search. We believe best practice 

follows the approach that Jefferson used: first try to find the 

person best qualified from those you know or those with whom 

you have had direct experience. previous employees, business 

acquaintances, vendor sales people and co-workers should 

always be considered top-of-mind but only after the description is 

developed. avoid the mistake of writing the job description around 

the person you want to hire. Jefferson looked beyond the welldeserving 

statesmen and patriots that were his close friends who 

would have jumped at the chance to lead such an expedition. The 

president identified the objectives first and then chose Lewis. 

Lesson learned: select the person you believe most closely 

fits the job you have outlined in your description and is therefore 

most likely to succeed. 

William Clark came to be hired on the direct recommendation 

of Lewis. Lewis knew Clark as a fellow officer and had direct 

experience working with Clark. realizing he needed an excellent #2 

person – his “go-to” man, if you will – to help improve his chances 

for success, Lewis approached Jefferson with his recommendation 

of Clark. Detailing his requirements and how Clark’s qualifications 

closely met those needs, Lewis was so sure of Clark’s capabilities 

he told the president he would be willing to share his command of 

the expedition to get Clark on board. 

Lesson learned: good people often know other good people. 

ask your people for recommendations of qualified people they 


know who would be a good addition to the organization. Try offering 

a referral bonus to any employee who recommends a person that is 

hired and works out. The bonus should be meaningful; we suggest 

at least $250 paid for any new hire that stays for six months. 

as Lewis and Clark hand picked their team from the hundreds 

of men who wanted to sign up, the outfitting process had already 

begun. as new men were selected they immediately were 

trained with daily marching orders and their minds kept sharp with 

equipment readiness assignments. The expedition was outfitted 

with more than two tons of supplies before the journey had begun, 

including boats, muskets, medical equipment, food and hand tools 

with necessary supplies replenished along the way. 

When we meet with our prospects and clients and conduct a 

business review, I am truly amazed at how often the “expedition 

hasn’t been fully supplied.” We’ve seen sales people hired without 

telephones and support people without workstations, registers 

or computers. Often there is no training and new hires are left to 

ask other employees how to do something or left to figure it out 

on their own. Certainly it’s important to take the time to hire the 

best people you can find, but don’t just stop there. Equip them 

and train them to be the very best they can be. 

Four Key Points to Hiring Right 

Write clear job descriptions outlining the experience and skills required before 

even interviewing. 

Hire the person who most closely fits your requirements to increase the likelihood 

of success. 

Ask your best people for referrals and reward them - good people often know 

other good people. 

Properly train and equip your people before they meet their first customer. 

Lesson learned: don’t consider hiring someone unless you 

can afford to properly equip and train them. Have a training 

program in place and make sure every new hire is trained before 

they go on the floor. 

much like the journey to build a business, perhaps even 

more difficult in some ways, the journey to find the Northwest 

passage and open the american West was arduous, and not 

everyone made it successfully. But it is through a combination 

of setting clear objectives for hiring, selecting the best possible 

team and equipping and training them well that adversity is 

overcome and success attained. 

Bill Taylor is the founder and president of Corporate Ladders, 

(www.corporateladders.com) specializing in management, sales 

and business development consulting and coaching for businesses 

and individuals that want to get to the top. Bill can be reached at 

wbtaylor@corporateladders.com or at 201.825.8296.

VISIONS FOR 

YOUR BUSINESS 

Discover the world’s leading 

trade fair for the outdoor industry. 

July 16 – 19, 2009 

Friedrichshafen, Germany www.outdoor-show.com

Greensheets 

Weighing the Measures 

a BETTEr UNDErSTaNDING OF TWO WELL-KNOWN TEXTILE CErTIFICaTIONS 

by Ernest Shiwanov 

Depending on where one sits, there are two or three 

competing or complementary textile certifications that 

seem to be grabbing the lion’s share of attention at the 

Outdoor retailer Shows. all share a common notion of 

bringing sustainable development (see Green Glossary, 

page 61) to textile manufacturing. But here we’re going to 

take a look at two of the leading certification standards: 

Oeko-Tex Standard 1000 by Oeko-Tex International – 

association for the assessment of Environmentally 

Friendly Textiles, and the bluesign standard by bluesign 

technologies ag. 

There are many similarities between the two certifica- 

tions, but there are also important distinctions. 

For those in the textile business committed to improving 

social responsibility by cleaning up the supply chain, lowering 

carbon dioxide emissions and supporting worker and 

consumer safety, this article will provide a basic primer on 

these certifications: how much the certification costs, how 

long it takes, and how Oeko-Tex and bluesign certification 

results are verified. 

THE BLUESIGN STANDARD 

Starting in 1997 as an initiative by Schoeller Textil aG, 

among others, bluesign technologies officially launched in 

2000. Bluesign’s strength lies in its association with textile 

and textile-related chemical companies around the world. 

In 2008, SGS (Société Générale de Surveillance, est. 1878) 

purchased 50 percent of bluesign technologies. SGS’s 

business model is built around ocean-going cargo inspection, 

raw material testing and testing of products from exporting 

companies or governments worldwide. 

all businesses, called system partners, going through 

the bluesign standard certification process must comply 

with the UN Global Compact, an organization dedicated to 

enhancing private sector objectives in globalization. It should 

be noted that UN Global Compact is not part of any official 

United Nations office, despite having UN in its name. 

Some of Global Compact’s associate partners from 

the United States are the National money Transmitters 

association Inc.; Hightowers petroleum Company; and Global 

Venture Network, a private equity investor organization. 

The bluesign standard certification process is divided 

into two phases. phase 1 takes the most time, the bulk of 

which is spent gathering the data for the audit (see tables). 

The cost of the bluesign standard certification was not made 

available for this review. 


bluesign Phase 1—Preparation and Screening 

Questionnaire for Cost Estimation 6-12+ weeks 

General overview of factory’s use of dyestuffs and 

coatings, production methods, number of articles 

produced and end-of-pipe monitoring. Appoint or 

hire an individual very familiar with the company’s 

entire operation to do the initial screening for the 

manufacturer. 

Screening Agreement and Non-Disclosure 

Agreement Signed 

After the cost estimation is completed, the Screening 

Agreement and NDA are signed 

Data Collection — 1-3 weeks 

The manufacturer is responsible for collection of data 

reflecting a period of least one year. Data include input 

streams and all factory processes and air and water 

monitoring. 

Data Collection Onsite Review by bluesign — 2-5 days 

bluesign reviews and verifies data collected by the 

manufacturer for comprehensiveness and accuracy. 

Evaluation of Compatibility with the bluesign 

Standard Certification — 5-6 weeks 

bluesign collates the manufacturer’s required 

information and processes it with a proprietary 

mathematical model. The analysis is compared to 

bluesign’s Best Available Technology, a principle based 

on the manufacturer’s willingness to use the best 

local technology. 

bluesign Analysis Summary and Recommendations 

— 1-2 weeks 

Analysis of the data allows bluesign to establish 

certification benchmarks for the manufacturer. 

To obtain these goals, bluesign creates a road 

map of recommendations to identify the areas of 

improvement. 

Cost borne by manufacturer: 

a one-time fee and the 

initial screening contract, 

predicated on complexity 

and size of the business 


bluesign ag does not 

directly train manufacturer’s 

personnel on how to collect 

the requested data

In evaluating chemical processes, raw materials and 

resources, bluesign utilizes its Input Stream management. The 

analysis is based on “various ecotoxicological data, all from 

accepted OECD’s tests,” according to Luca Engel of bluesign 

technologies. 

The OECD (Organisation for Economic Cooperation and 

Development) is a “forum where the governments of 30 market 

democracies work together to address the economic, social 

and governance challenges of globalisation as well as to exploit 

its opportunities,” according to the organization’s leadership. 

The United States is the biggest contributor of OECD’s funds 

at 25 percent. 

The OECD’s commitment to peer review verification is 

stated repeatedly on its Web site. Yet OECD’s Web site did 

not explicitly state how this peer-review verification would be 

performed or by whom, outside of non-specific references to 

working groups, committees, consultants or OECD experts. 

Lifecycle assessment was not mentioned in any of 

bluesign’s collateral, and we were unable to verify how, or if, 

the organization utilizes this tool. So it was not clear how the 

bluesign standard certification dealt with end-of-life or cradleto-grave 

components of its process. Engel did say the bluesign 

standard certification meets the European Union’s mandatory 

rEaCH regulations (see Green Glossary page 61) but utilizes its 

proprietary bluefinder database for chemicals. 

“Substrates that are less favorable receive a lower rating,” 

Engel says. That is a reference to bluesign’s blue, grey or black 

color code rating system of chemical component safety (blue is 

safest and black is not acceptable). 

OEKO-TEX STANDARD 1000 

The austrian Textile research Institute’s (ÖTI, est. 1967) 

ÖTN 100 standard and the German Hohenstein research 

Institute’s textile testing and certifications (est. 1946) led to 

the formation of the International association for research 

and Testing in the Field of Textile Ecology (Oeko-Tex). The 

collaboration yielded Oeko-Tex Standard 100 (1992), a criteria 

for limiting the use of harmful substances in the manufacturing 

of textile components. 

responding to market forces, Oeko-Tex created a new 

comprehensive standard focused on the entire textile 

lifecycle, not just the individual components: Oeko-Tex 

Standard 1000. Oeko-Tex Standard 1000, similar to the 

bluesign standard, has measures for air, water, noise and 

dust pollution, energy use, child labor and worker safety. 

However, in the process of obtaining a Oeko-Tex Standard 

1000 certification, a factory must demonstrate its ability to 

manufacture at least 30 percent of all its production under 

Oeko-Tex Standard 100. 

as with the bluesign standard certification, the most timeconsuming 

part of the Oeko-Tex Standard 1000 process is 

gathering the information necessary to perform the audit. 

additionally, if a manufacturer does not have at least 30 percent 

of its products already certified by the Oeko-Tex Standard 100, 

it will have to reach that threshold before moving onto a factorywide 

Oeko-Tex Standard 1000 rating. 

bluesign Phase 2 Implementation 

(Based on System Partner Agreement) 

System Partner Agreement 

Step one in Phase 2 is to sign a system partner 

agreement. All system partners are obliged to conform 

to the UN Global Compact, a private sector business 

organization dedicated to globalization. 

Implementation of Recommendations 

The road map of recommendations by the bluesign 

standard is initiated by the manufacturer. For 

chemical management, bluefinder, a Web-based 

database for system partners, provides manufacturers 

with chemical options to comply with bluesign’s 

requirements. 

Verification of Compliance — 1-2 weeks 

With bluesign in a consulting role, after 

recommendations have been met and verified 

by the bluesign standard certification process, 

certificates of bluesign approved fabrics are 

issued by product category. 

Rescreening — 2-3 years 

Every two to three years, the manufacturer is 

given a similar Phase 1 initial screening to assure 

compliance to the bluesign standard certification. 

It also serves as a way to update bluesign’s and 

the manufacturer’s processes. 

Source: Adapted from bluesign technologies Info_Manufacturer_E.pdf 


varies on the extent of the 

recommendations taken 


a yearly fee, paid in EUR and 

includes the re-screening 

costs 

according to Sam moore, projects manager for Hohenstein 

Institute’s USa office, this demonstrates to Oeko-Tex that 

the factory is able to consistently meet Oeko-Tex Standard 

100. moore also says most companies can expect to spend 

between six and 12 months and $15,000 to $20,000, travel 

and expenses included, to obtain the Oeko-Tex Standard 1000 

acknowledgement. 

as the first step, Oeko-Tex requires all quality assurance 

be done under the ISO 17050-1 Qa standard. ISO, or the 

International Organization for Standardization, is a nongovernmental 

organization dedicated to establishing industrial 

standards. It was founded in 1947 and currently counts 157 out 

of 195 countries as member nations. ISO is partially member 

financed, self-financed through document sales and subsidized 

by businesses providing support for technical work. 

Oeko-Tex validity is covered under DIN EN ISO/IEC 

17025:2005 and ISO 17011 accreditation standards. DIN EN 

ISO/IEC is the DIN (Deutsches Institut für Normung e.V or 

the German Institute for Standardization) standard adopted 

by EN (European Committee for Standardization) and ISO/IEC 

(International Electrotechnical Commission) as the European 


Oeko-Tex Standard 1000 Certification Process (Time and cost of issued 

certification varies by complexity and size of textile business) 

Applicant (Manufacturer) 

Responsibilities Internal 

costs paid by the 

manufacturer. Most time 

consuming phase 

Oeko-Tex Institute 

Responsibilities 

Completion of work by 

Institute dependent on size 

and complexity of audit 

Oeko-Tex Secretariat 

Responsibilities Based in 

Zurich, evaluates Institute’s 

audits, issues invoices and 

certificates 

Application to the 

Oeko-Tex Institute 

2 weeks 

Completed questionnaire with 

supplementary documentation 

to the Oeko Tex institute 

12-36 weeks 

Check that the documents 

submitted have been 

completed in full 

4 weeks or less 

Audit of the production site 

2 days to 2 weeks 

If necessary: additional tests 

0 to 3 Weeks 

Audit report to the applicant 

and the Oeko-Tex secretariat 

4 weeks or less 

Evaluation (based on the 

audit report): have the 

requirements been met? 

YES 

Information to institute and 

certificate to applicant 

Cost: $15-20k USD 

Source: Adapted from Oeko-Tex Institute 13674_oetsstanda[1].pdf 


NO 

Corrective measures taken 

by manufacturer 

Information to Oeko-Tex 

Institute. Manufacturer 

informed 

standard. all of these organizations 

are involved in creating European or 

international standards. Environmental 

management is achieved through ISO 

14000, which, among others, covers 

lifecycle assessment ISO 14040-44:2006 

and greenhouse gases ISO 14064. 

Finally, Oeko-Tex certification under 

Standard 1000 exceeds the European 

Union’s rEaCH regulations. In other words, 

companies with a valid Oeko-Tex certificate 

can be confident that by conscientiously 

implementing the Oeko-Tex catalogue of 

criteria, “they are already achieving a greater 

safety standard for their products regarding 

possible harmful substances than is being 

required by the rEaCH directive,” say Oeko- 

Tex executives. This is verified by DIN EN 

ISO/IEC 17025:2005 accreditation standards 

applied to the Oeko-Tex testing laboratory. 

For most, just committing to a textile 

supplier certified by Oeko-Tex Standard 

1000 or the bluesign standard certification 

is going to be a step in the right direction. 

The processes employed by Oeko-Tex 

and bluesign are similar in scope, even 

though their backgrounds have distinct 

orientations. 

If you are more comfortable working 

with an organization promoting economic 

development, bluesign technologies may 

better fit that profile. If you are looking for 

a certification with its foundations in testing 

and research originally developed for 

textiles, Oeko-Tex may be your best choice. 

Until a standard is adopted, the best 

solution for now is to support textile 

manufacturer’s whose factories are certified 

in both protocols. Between the two, you can 

rest assured most all your environmental 

bets will be covered. 

Contacts 

bluesign technologies ag 

EMPA Building 

Lerchenfeldstrasse 5 

CH-9014 St. Gallen 

Switzerland 

+41 (0) 71 272 2990 

info@bluesign.com 

Hohenstein Institutes 

Sam Moore 

Projects Manager, USA 

4003 Birkdale Ct 

Elon, NC 27244 

336.269.0959 

www.hohenstein.de 

s.moore@hohenstein.de

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Green Glossary 

the Green Glossary 

by Ernest Shiwanov 

Buzz words like sustainability, compostable 

and cradle-to-grave are regularly 

bandied about by authorities and spinmeisters. 

many use terms interchangeably 

or incorrectly. So Inside Outdoor decided 

to parse the greenwash lexicon and take 

a stab at a short glossary of definitions. 

The following definitions are as organic 

as the topics they address. They are more 

operative than definitive, with the underlying 

subtext being about the discourse that 

we hope to continue. Indeed, these definitions 

are “alive,” and we expect them 

to evolve as new standards are set, technologies 

are developed and our industry 

grapples with the “sustainability” (see below) 

of our businesses. a la Wikipedia, we 

welcome anyone who would like to add, 

change or modify definitions to submit 

their insight to ernest@bekapublishing. 

com. The Green Glossary will continue to 

appear in future issues of IO. 

BIODEGRADABLE 

aerobic decomposition of a organic 

matter through the action of microorganisms 

or aerobes. There are no standards 

for eco-toxicity or length of time before 

degrading to biomass and, in some cases, 

eco-toxins. 

CAP AND TRADE 

See Emissions Trading. 

CARBON NEUTRAL 

OR CARBON OFFSET 

To offset or neutralize net greenhouse 

gas emissions. 

This can be achieved by planting trees, 

using renewable energy, energy conservation 

and emissions trading. Critics contend 

there is no definitive evidence that carbon 

offsets work since there are no models 

or standards that clearly demonstrate 

the equilibrium. 

COMPOSTABLE 

The biodegradability of an organic 

material, mostly to biomass, water and 

carbon dioxide. Compostable environments 

include industrial settings and 

common garden or open space loca- 


tions. all standards agree on a six-month 

period for the organic matter to degrade. 

most standards support these tests: 

• Does it biodegrade to carbon dioxide, 

water, biomass at the rate paper biodegrades? 

• Does the material disintegrate leaving 

no distinguishable or visible residue? 

• Are there any eco-toxic materials left, 

and can the remaining biomass support 

plant growth? 

american Society for Testing and 

materials (aSTm) D6400-99 says to 

be considered compostable, materials 

must undergo degradation by biological 

processes during composting to yield 

carbon dioxide (CO2), water, inorganic 

compounds and biomass at a rate consistent 

with other compostable materi- 

als, leaving no visible, distinguishable or 

toxic residue. 

The EN (European Committee for 

Standardization or Comité Européen de 

Normalisation) standard is even more 

specific. EN13432 states that a material is 

deemed compostable if it will breakdown 

to the extent of at least 90 percent to H2O 

and CO2 and biomass within six months. 

There are other standards as well with 

DIN V49000 from the German Institute 

for Standardization being the strictest 

in the allowance of heavy metals. many 

might be familiar with DIN standards for 

their safe release ski bindings. 

CRADLE-TO-CRADLE 

The life cycle of a product from manufacture 

to re-manufacture.

CRADLE-TO-GATE 

The life cycle of a product or process from manufacture to end 

user. also known as environmental product declarations (EpD). 

CRADLE-TO-GRAVE 

The life cycle of a product from manufacture to end-of-use 

disposal. 

DEGRADABLE 

a material that undergoes chemical change and a loss of original 

characteristics due to environmental conditions. There are no 

requirements for time, process or toxicity for this method. 

EMISSIONS TRADING (CAP AND TRADE) 

a practice in which businesses are given an emissions cap, 

in the form of credits, that allows them to pollute up to a maximum 

credit level. Businesses that exceed their cap must purchase 

(or trade) credits from a company that has not exceeded 

its cap or from trading platforms such as the Chicago Climate 

Exchange (CCX), the European Climate Exchange (ECX) and/or 

montreal Climate Exchange (mCeX). 

problems with the Cap and Trade concept include where to 

set the initial levels of the caps, retiring old credits, resetting 

caps and regulatory/compliance standards. 

ENVIRONMENTAL PRODUCT DECLARATIONS (EPD) 

The life cycle of a product from manufacture to end user. 

also know as cradle-to-gate. 

GATE-TO-GRAVE 

The life cycle of a product from the end user to end-of-use 

disposal. 

LIFE CYCLE ASSESSMENT (LCA) 

a comprehensive environmental assessment of the impact 

of a product or process, from inception to the end of its “life.” 

The assessment includes transportation of raw materials to the 

manufacturer, manufacturing of materials, transportation of materials 

to the product manufacturer, manufacturing of product, 

transportation of product to end users, impact of product by 

end user including disposal of product at its end of life. 

The assessment has been used as a tool to evaluate a product’s 

or company’s eco-performance, which in turn can be used 

to improve it. 

There are three different methods used in lifecycle analysis: 

1. process or bottom-up LCa using ISO 14040-2006 and 14044- 

2006 protocols; 

2. economic input output or EIO-LCa; and 

3. hybrid LCa, a combination of process LCa with economic 

input output LCa. 

LCas are used as a tool to evaluate a product or company’s 

eco-performance, which in turn can be used to improve it. 

LIFE CYCLE MANAGEMENT (LCM) 

an integrated approach to sustainable production and consumption 

through the management of a product’s or process’ life cycle. 

LIFE CYCLE ENERGY ANALYSIS (LCEA) 

The total life cycle energy input. Criticism in utilizing LCEas 

include the argument that different energy sources have 


different potential value (exergy). additionally, critics contend 

that LCEas’ energy currency cannot supplant economic currency 

as the determinant in business. 

MONTEBELLO AGREEMENT (SEE REACH) 

The Security and prosperity partnership (Spp) also is known 

as the montebello agreement, so named for the city in Quebec 

where the summit was held. The Spp Web site states that this 

is a Bush administration, White House-led initiative to increase 

security and economic prosperity in North america. part of 

this voluntary framework is to establish risk characterization by 

2012 of over 9,000 chemical substances produced in the U.S. 

in quantities over 25,000 pounds per year. By 2020, Canada, 

mexico and the U.S. will “strive to achieve…inventories of all 

chemical substances in commerce.” many view the montebello 

agreement as a North american reaction to rEaCH, the 

European Union’s registration, Evaluation, authorization and 

restriction of Chemicals, which went into EU law last June. 

ORGANIC 

In textile technology, organic refers to standards ensuring sustainable 

practices during all phases of fiber production. Beginning 

with every aspect of cultivation under the National Organic program 

(NOp) guidelines, post-harvest wet processes such as dying 

and bleaching, textile fabrication, manufacturing of goods, transportation, 

worker environment, labeling/compliance, packaging, 

exportation and importation are comprehensively addressed. 

presently, there are no processing standards for organic fibers 

from the U.S. federal government beyond cultivation ending 

with the consumer. 

For standards related to organic food, please see: http://www. 

ams.usda.gov/nop/indexIE.htm. 

OXO-BIODEGRADATION 

a two-step process that begins with degradation by oxidation, 

followed by biodegradation. 

a variation of this developed for polymers, such as polyethylene, 

add a degradability component during the material’s manufacturing. 

The added component allows the polymer to thermo- (heat), photo- 

(light) or hydro- (water) degrade within 90 days in a commercial composting 

environment. 

It is purported that in non-commercial composting environments, 

the biodegradation will take place but at a much slower rate. 

THE PRECAUTIONARY PRINCIPLE 

The EEB (European Environmental Bureau 1999) defines the 

precautionary principle as follows: 

2.1 The precautionary principle justifies early action to prevent 

harm and an unacceptable impact to the environment and 

human health in the face of scientific uncertainty 

2.2 precaution places the burden of proof on the proponents 

of the activity. 

2.3 precaution applies the substitution principle, seeking safer 

alternatives to potentially harmful activities, including the 

assessment of needs. 

2.4 precaution requires public participation in decision-making.

REACH (SEE MONTEBELLO AGREEMENT) 

registration, Evaluation, authorization and restriction of 

Chemicals (rEaCH) 

The European Union’s rEaCH EC 1907/2006 regulation 

was established on December 18, 2006 and became law on 

June 1, 2007. The regulation’s intent “should ensure a high 

level of protection of human health and the environment as 

well as the free movement of substances, on their own, in 

preparations and in articles, while enhancing competitiveness 

and innovation. This regulation should also promote the 

development of alternative methods for the assessment of 

hazards of substances.” 

SPI Resin Identification Code 

Recycling No. Abbreviation Polymer Name Uses 

1 PETE or PET Polyethylene Terephthalate 

2 HDPE High-Density Polyethylene 

This law is the most comprehensive legislation ever 

completed regulating all chemical substances. a full 401 

pages of this 849 page document are 10 appendices that 

mostly call out carcinogens, mutagens and substances toxic 

to reproduction. The rest of the document outlines and defines 

the requirements of compliance. 

rEaCH will affect chemical industries worldwide by requiring 

testing and registration with the European Chemicals agency 

on any imported chemical substance over 1,000 kg in weight. 

Chemical substances manufactured in the European Union are 

subject to the same regulation. 

RoHS 

an acronym for restriction of Hazardous Substances Directive 

(the lead-free directive). 

although not a law, the European Union passed this directive 

in 2006, limiting the use of six materials in any part of 

electronic and electrical products. The six materials limited 

by roHS are: lead, mercury, cadmium, hexavalent chromium 

(chromium VI or Cr6+), polybrominated biphenyls (pBB) and 

polybrominated diphenyl ether (pBDE). pBB and pBDE are 

flame retardants used in some plastics. 

Similar standards have been adopted in China, Japan, Korea 

and California. The U.S. federal government currently has no 

plans to adopt a similar directive. 

RECYCLING 

The U.S. Department of Energy defines recycling as “the 

process of converting materials that are no longer useful as designed 

or intended into a new product.” 

RENEWABLE ENERGY 

The U.S. Department of Energy defines renewable energy as 

“energy derived from resources that are regenerative or for all 

practical purposes cannot be depleted. 

“Types of renewable energy resources include moving water 

(hydro, tidal and wave power), thermal gradients in ocean water, 

biomass, geothermal energy, solar energy and wind energy. 

Recycled to produce polyester fibres, thermoformed sheet, strapping, soft 

drink bottles. 

Recycled to become various bottles, grocery bags, recycling bins, agricultural 

pipe, base cups, car stops, playground equipment and plastic lumber. 

3 PVC or V Polyvinyl Chloride Recycled to become pipe, fencing and non-food bottles. 

4 LDPE Low-Density Polyethylene 

Recycled to become plastic bags, various containers, dispensing bottles, wash 

bottles, tubing and various molded laboratory equipment. 

5 PP Polypropylene Recycled into auto parts and industrial fibers. 

6 PS Polystyrene 

7 OTHER 

Source: The Society of the Plastics Industry, Inc. 

Other plastics, including acrylic, 

polycarbonate, polylactic acid, 

nylon and fiberglass. 

Recycled into a wide range of products including office accessories, cafeteria 

trays, toys, video cassettes and cases, insulation board and expanded 

polystyrene products (e.g. styrofoam). 

PLA or Polylactic acid plastics at 100% content are compostable in a 

biologically active environment in 180 days. 

“municipal solid waste (mSW) is also considered to be a 

renewable energy resource.” 

SUSTAINABLE DEVELOPMENT 

Economic, social (political) and environmental development 

that is harmonized for the good of all interests. 

many, including the United Nations, use the definition from 

the Brundtland report Our Common Future that “sustainable 

development is development that meets the needs of the 

present without compromising the ability of future generations 

to meet their own needs.” 

Others contend that this is not an operational definition 

and that the concept is best defined as “a socio-ecological 

process characterized by ideal-seeking behavior on the part 

of its human component,” which is adapted from the work of 

russell ackoff and Fred Emery, among others. 

Nevertheless, there are some that consider the phrase a greenwash 

oxymoron. To many, the concept of growth and depleting non-renewable 

resources are mutually exclusive. 

ZERO WASTE 

an approach to the cradle-to-cradle concept that includes 

reduction of product or process waste and consumption, 

plus advancing the notion of reuse, repair or 

return to the environment. 


EDITORIAL INDEX 

180s 24 

3M Thinsulate 24 

Adventure Medical Kits 24 

Adventure Technology Paddles 13 

Ahnu 24 

Allen & Gerritsen 6, 16 

Alps Sportswear 26 

Army Research Institute 30 

Asolo 13, 26 

ASTM 58 

Australian Textile Research Institute 55 

Backcountry.com 26 

Beverly Hills Polo 13 

Big Agnes 26 

BIG Research 6 

Black & Decker 46 

bluesign technologies 54, 55, 56 

Bodyglide 28 

Bridgedale 28 

Brooks Range Mountaineering 28 

Buck Knives 12 

Buff 28 

C.A.M.P. 28 

Chaos 28 

Chicago Climate Exchange 60 

Coca-Cola 46 

Coghlan’s 30 

comScore 10 

Confluence Watersports 13 

COOLMAX 30 

Corporate Ladders 52 

Dagger 13 

Dermatone 30 

DIN 55, 56 

Doner Advertising 46 

Eastern Mountain Sports 46 

ECCO 31 

Ecko 13 

El Naturalista 31 

Epsilon 8 

Essential Gear 31 

European Chemicals Agency 61 

European Climate Exchange 60 

European Committee for 

Standardization 55, 58 

European Environmental Bureau 60 

eVent 47 

Evolv 13 

ExOfficio 34 

Falcon Guides 34 

Global Venture Network 54 

Goldman Sachs 6 

GoLite 34 

Gramicci 35 

Grimsrud-Barnes 12 

Hanes 13 

Harmony 13 

Harris Interactive 8 

Hartford Sales Group 12 

hides 35 

High Sierra Sport Company 35 

Highgear 36 

Hightowers Petroleum 54 

Hohenstein Institute 55 

Hot Chillys 36 

Hydrapak 36 

IDC 8 

Injinji 36 

International Council of Shopping 

Centers 14 

International Electrotechnical 

Commission 55 

Invista 30 

Ipsos 8 

ISIS 36 

ISO 55, 56 

ISPO 46 

Jetboil 36 

Journal of Consumer Research 8 

Julbo 12, 37 

Kahtoola 37 

Kako International 37 

Katie’s Bumpers 38 

Kiwi Outdoor Representation 13 

La Sportiva 38 

Lafuma 38 

Lippi Outdoor 38 

Locals Have More Fun 13 

Loki LLC 38 

Lowa 38 

Lowe Alpine 13, 39 

Luminox 39 

Mazda 46 

Medis Technologies 39 

Merrell 39, 40 

Metolius 13, 40 

Millet 40 

Montbell 13 

Montreal Climate Exchange 60 

Mountain Hardwear 44 

Moving Comfort 40 

MSR 41 

National Geographic 41 

National Money Tranmitters Assn. 54 

Nikwax 12, 41 

Nuwa Textile 42 

Oboz 42 

OECD 55 

Oeko-Tex International 54, 55, 56 

OIA 6 

Online Publishers Assn. 10 

32north (www.32north.com) 17 

3M Thinsulate (www.thinsulate.com) 21 

Adventure Medical Kits (www.adventuremedicalkits.com) 40 

Alphatan International (www.precision-pak.com) 37 

ASF Group (www.asfgroup.com) 35 

Beka Publishing (www.bekapublishing.com) 59 

Bemis (www.bemisworldwide.com) 30 

Bodyglide (www.bodyglide.com) 13 

Cam Commerce (www.camcommerce.com) 12 

Cocoon by Design Salt (www.designsalt.com) 42 

Coghlan’s (www.coghlans.com) 11 

CoolMax (coolmax.invista.com) 2 

Cordura (www.cordura.com) 3 

Corporate Ladders (www.corporateladders.com) 57 

Cre8 Group (www.Cre8groupinc.com) 51 

Durapeg (www.durapeg.com) 42 

Ecowood Retail Displays (www.ecowooddisplays.com) 34 

Essential Gear (www.essentialgear.com) 45 

Falcon Guides (www.falconguides.com) 7 

Flatterware (www.flatterware.com) 39 

hides (www.hides.com) 34 

ISPO (www.ispo.com) 32, 33 

K&R (www.KandRusa.com) 47 

Kahtoola (www.kahtoola.com) 37 

Katie’s Bumpers (www.katiesbumpers.com) 40 

Kiva Designs (www.kivadesigns.com) 22 

Kombi Ltd (www.kombisports.com) 27 

Lansky Sharpeners (www.lanskysharpeners.com) 43 

Loki LLC (www.lokigear.com) 18 

Nation’s Best Sports (www.nationsbestsports.com) 29 

NRS (www.nrsweb.com) 31 

Optimer (www.drirelease.com) 9 

OutDoor Europe (www.european-outdoor.com) 53 

Outdoor Retailer (www.outdoorretailer.com) 25 

Outlast (www.outlast.com) 63 

Overboard (www.ROCgearWholesale.com) 47 

Polarguard (www.polarguard.com) Back cover 

Polartec (www.polartec.com) 19 

SpareHand Systems/Stonman Avenue (www.sparehandsystems.com) 49 

SuperFabric (superfabric.com) 41 

Sympatex (www.sympatex.com) 15 

Vargo Outdoors (www.vargooutdoors.com) 49 

Worldwide (www.wdi-wdi.com) 23 

Yaktrax (www.yaktrax.com) 5 


Opedix 42 

Optic Nerve 42 

Orage 42 

Origo 42 

Oso Republic 43 

Osprey 43 

OtterBox 44 

Outdoor Research 44 

Outdoor Retailer 46 

Outlast Technologies 44 

Overland Equipment 44 

Pacific Cornetta 45 

Pacific Rep Works 12 

Pacsafe 45 

Paluski Boats 13 

Patagonia 45, 46 

Perception 13 

Pico Manufacturing 13 

Polarmax 46 

Polartec 46 

Precima 8 

PrecisionPak 46 

Primaloft 46 

Primus 46 

Princeton Tec 46 

Pro-Line Sports 12 

Pursuit Brand Equity Group 12 

Rab 47 

RSR Research 16, 18, 20, 22 

Rudolf Chemie 48 

Ryders Eyewear 46 

Salomon 13 

Samsonite Outlab 46 

Santa Clara Univ. 22 

Saucony 48 

Scarpa 48 

Schoeller Textiles 50, 54 

SGS 54 

Shaw & Heald 13 

SOLE 48 

Spyder Active Sports 24, 48 

Stanley Blacker 13 

SteriPEN 48 

SUGOI 12 

Swarovski 48 

Sympatex 38 

Terramar Sports 13, 49 

Terrasoles 49 

The Society of the Plastics Industry 61 

Third Rail Marketing 12 

Tifosi Optics 13 

Tilley Endurables 49 

Timbuk2 49 

TrekSta 50 

TSL Snowshoes 13 

Tumi 44 

Twitter 46 

U.S. Department of Energy 61 

Ultimate Survivor 50 

UN Global Compact 54 

Univ. of Kansas 30 

Univ. of Pennsylvania 22 

Valley Paddles 13 

Waldies 50 

Wal-Mart 14 

Wave Sport Kayaks 13 

Westcomb 13, 50 

Wharton Institute 20, 22 

Wilderness Systems 13 

Wilderness Voyage 13 

Yahoo! 10 

Yaktrax 50 

Zeal Optics 50 

FREE SUBSCRIPTIONS 

Subscriptions to INSIDE OUTDOOR magazine are free to those working in 

the outdoor products value chain. Simply go to www.insideoutdoor.com 

and click on the subscribe link. Fill out the form completely and you will start 

receiving the magazine within six weeks. 

PAID SUBSCRIPTIONS 

Professionals related to the industry but not within the qualification 

catagories may purchase a one-year subscription. Basic rate: U.S., $59; 

Canada, $99; foreign, $199. (U.S. funds only). Please call 480-503-0770 to 

place your order. 

ADDRESS CHANGES, RENEWALS and CANCELLATIONS 

Go to www.insideoutdoor.com and click on the subscribe link. For address 

changes and renewals, simply fill out the form, submit it and your 

subscription will automatically be renewed with your most current 

information. To cancel your subscription, go to the “Cancellations” 

header, click “here” and follow the instructions. 

CORRESPONDENCE 

Send letters to the editor via email to Martin Vilaboy at martin@ 

bekapublishing.com. All other correspondence should be directed to 

INSIDE OUTDOOR 745 N. Gilbert Rd., Ste. 124, PMB 303, Gilbert, AZ, 85234 

PRESS RELEASES 

INSIDE OUTDOOR magazine welcomes press releases and any other 

information relating to the outdoor products value chain. Releases 

should be emailed to Martin Vilaboy at martin@bekapublishing.com 

REPRINTS 

For high-quality article reprints, minimum of 100 quantity, please contact 

the publisher at 480-503-0770. 

ADVERTISING 

For a media kit or information about advertising, call Berge Kaprelian at 

(480) 503-0770, berge@bekapublishing.com

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ADAPTIVE COMFORT 

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LEADING THE WAY 

FOR 35 YEARS. 

For 35 years, you have trusted POLARGUARD ® 

Insulation to help you navigate the outdoors. 

Whether exploring a local park, trekking in the 

mountains of Patagonia or scaling Everest, 

POLARGUARD ® has gone the distance with you. 

Thank you for making POLARGUARD ® Insulation part 

of your adventures. We look forward to joining you 

on all the journeys to come. For more information 

visit www.polarguard.com or call 1-704-586-7512. 

35TH 

ANNIVERSARY 

©INVISTA 2008. All rights reserved.

Winter - Inside Outdoor

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