Dish TV investor Presentation
Dish TV investor Presentation
Dish TV investor Presentation
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Q1 FY 09<br />
Q1 FY 09<br />
Q2 FY 09<br />
Q2 FY 09<br />
Q3 FY 09<br />
Q3 FY 09<br />
Q4 FY 09<br />
Q4 FY 09<br />
Q1 FY 10<br />
Q1 FY 10<br />
Q2 FY 10<br />
Q2 FY 10<br />
Q3 FY 10<br />
2487 2635 2477 2383 2147 2083<br />
Q3 FY 10<br />
Q4 FY 10<br />
Q4 FY 10<br />
Q1 FY 11<br />
Q1 FY 11<br />
Q2 FY 11<br />
Q2 FY 11<br />
Key business metrics<br />
240<br />
Average Revenue Per User (ARPU)<br />
160<br />
164<br />
150 137 132<br />
142<br />
139 135 138 139 139<br />
80<br />
0<br />
• Increasing trend – rationalisation back!<br />
• Continuous efforts to evolve ARPU levels.<br />
Subscriber Acquisition Cost (SAC)<br />
3000<br />
2634 2601 2832 2505<br />
2000<br />
1000<br />
0<br />
• Focus on reducing subsidies.<br />
• Support coming in from growing<br />
incremental market share.<br />
Source: Company ARPU = (Subscription revenue + activation charges) / Avg. subscribers during the period; SAC = Subsidy on STB+80% of<br />
marketing expenses + Commission to dealers<br />
21
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