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Dish TV investor Presentation

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Digitizing with addressability<br />

100%<br />

90%<br />

80%<br />

70%<br />

60%<br />

50%<br />

40%<br />

30%<br />

20%<br />

10%<br />

0%<br />

92%<br />

Cable subscription to broadcasers<br />

DTH subscription to broadcasters<br />

83%<br />

67%<br />

56% 53%<br />

51%<br />

44% 47% 49%<br />

33%<br />

17%<br />

8%<br />

2006 2007 2008 2009 2010 P 2011 P<br />

` mn.<br />

Subscription Revenue<br />

Cable Subscription to Broadcasters 2006 2007 2008 2009 2010P 2011P<br />

Subscription Income Paid (Digital + Analogue) 19750 23110 27545 30805 34535 39305<br />

Less: Carriage & Placement Received 5000 6000 12000 13000 13000 13300<br />

Net Subscription Paid 14750 17110 15545 17805 21535 26005<br />

DTH Subscription to Broadcasters<br />

Net Subscription Paid 1360 3415 7795 13905 19375 24925<br />

DTH continues to strengthen its relationship with broadcasters creating a win-win<br />

situation for both.<br />

Source: MPA 2009, FICCI 2010 &<br />

Mkt. estimates<br />

10

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