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14th EBES Conference Barcelona - Program

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14 th <strong>EBES</strong> <strong>Conference</strong> - <strong>Barcelona</strong> October 23-25, 2014<br />

Room: Re<br />

Chair: Mario Gonzalez Fuentes<br />

MARKETING I<br />

Beloved Brands - Insight into the Formation of Meaningful Experience<br />

Iivi Riivits-Arkonsuo, Tallinn University of Technology, Estonia and Anu Leppiman, Tallinn University of<br />

Technology, Estonia<br />

Adjusting Category Management towards Younger Consumers - Key Factors of Beer as a Retail<br />

Product Category in Croatia<br />

Blazenka Knezevic, University of Zagreb, Croatia; Petra Skrobot, Croatia; and Mia Delic, University of<br />

Zagreb, Croatia<br />

Trying to be Different through Storytelling: Diagnosing and Improving on (un)intentional Corporate and<br />

Brand Identity Management<br />

Daniel John Flint, University of Tennessee, U.S.A. and Paola Signori, University of Verona, Italy<br />

Why it is Worth and What is the Key to Support a Desired Corporate Reputation<br />

Migle Matuleviciene, Kaunas University of Technology, Lithuania and Jurgita Stravinskiene, Kaunas<br />

University of Technology, Lithuania<br />

Creating a Conceptual Framework for Corporate Brand Positioning<br />

Tiina-Kaisa Kuuru, University of Tampere, Finland and Pekka Tuominen, University of Tampere,<br />

Finland<br />

The Effect of Promotional Activities in Businesses on Branding; Case Study of the Brand “TORKU”<br />

Mehmet Akif Cini, Selcuk University, Turkey<br />

Room: Mi<br />

Chair: Taehyuk Kim<br />

FINANCE I<br />

Introduction to the Tunisian Financial Market, the Reluctance Factors<br />

Raoudha Trabelsi, Sfax University, Tunisia<br />

Households Financial Behavior - Selected Aspects in the Time of Turbulence<br />

Danuta Dziawgo, Nicolaus Copernicus University, Poland<br />

The Determinants of Household Loan Selection: Evidence from China<br />

Xue Chen, Shenzhen University, China<br />

Household Money Management in Malaysia: The Ethnic Dimension<br />

Selamah Abdullah Yusof, International Islamic University, Malaysia<br />

I Feel Wealthy: A Major Determinant of Portuguese Households' Indebtedness?<br />

Sofia Vale, ISCTE-IUL, Portugal and Francisco Camoes, ISCTE-IUL, Portugal<br />

Common Characteristics of Financial Development on Balkan Region Economies<br />

Erinda Imeraj, Epoka University, Albania<br />

Room: Fa<br />

Chair: Oleksandr Talavera<br />

INTERNATIONAL TRADE<br />

Liberalization of Professional Services: Level of Awareness and Readiness of Consultant Engineers in<br />

Malaysia<br />

Rokiah Alavi, International Islamic University Malaysia, Malaysia; Ruslan Abdul Aziz, JKR, Malaysia;<br />

and Norsiah Mohamad, University Technology Mara (UiTM), Malaysia<br />

6

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