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14 th <strong>EBES</strong> <strong>Conference</strong> - <strong>Barcelona</strong> October 23-25, 2014<br />
Room: Re<br />
Chair: Mario Gonzalez Fuentes<br />
MARKETING I<br />
Beloved Brands - Insight into the Formation of Meaningful Experience<br />
Iivi Riivits-Arkonsuo, Tallinn University of Technology, Estonia and Anu Leppiman, Tallinn University of<br />
Technology, Estonia<br />
Adjusting Category Management towards Younger Consumers - Key Factors of Beer as a Retail<br />
Product Category in Croatia<br />
Blazenka Knezevic, University of Zagreb, Croatia; Petra Skrobot, Croatia; and Mia Delic, University of<br />
Zagreb, Croatia<br />
Trying to be Different through Storytelling: Diagnosing and Improving on (un)intentional Corporate and<br />
Brand Identity Management<br />
Daniel John Flint, University of Tennessee, U.S.A. and Paola Signori, University of Verona, Italy<br />
Why it is Worth and What is the Key to Support a Desired Corporate Reputation<br />
Migle Matuleviciene, Kaunas University of Technology, Lithuania and Jurgita Stravinskiene, Kaunas<br />
University of Technology, Lithuania<br />
Creating a Conceptual Framework for Corporate Brand Positioning<br />
Tiina-Kaisa Kuuru, University of Tampere, Finland and Pekka Tuominen, University of Tampere,<br />
Finland<br />
The Effect of Promotional Activities in Businesses on Branding; Case Study of the Brand “TORKU”<br />
Mehmet Akif Cini, Selcuk University, Turkey<br />
Room: Mi<br />
Chair: Taehyuk Kim<br />
FINANCE I<br />
Introduction to the Tunisian Financial Market, the Reluctance Factors<br />
Raoudha Trabelsi, Sfax University, Tunisia<br />
Households Financial Behavior - Selected Aspects in the Time of Turbulence<br />
Danuta Dziawgo, Nicolaus Copernicus University, Poland<br />
The Determinants of Household Loan Selection: Evidence from China<br />
Xue Chen, Shenzhen University, China<br />
Household Money Management in Malaysia: The Ethnic Dimension<br />
Selamah Abdullah Yusof, International Islamic University, Malaysia<br />
I Feel Wealthy: A Major Determinant of Portuguese Households' Indebtedness?<br />
Sofia Vale, ISCTE-IUL, Portugal and Francisco Camoes, ISCTE-IUL, Portugal<br />
Common Characteristics of Financial Development on Balkan Region Economies<br />
Erinda Imeraj, Epoka University, Albania<br />
Room: Fa<br />
Chair: Oleksandr Talavera<br />
INTERNATIONAL TRADE<br />
Liberalization of Professional Services: Level of Awareness and Readiness of Consultant Engineers in<br />
Malaysia<br />
Rokiah Alavi, International Islamic University Malaysia, Malaysia; Ruslan Abdul Aziz, JKR, Malaysia;<br />
and Norsiah Mohamad, University Technology Mara (UiTM), Malaysia<br />
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