OSPITALITA Magazine SEPT 2013 - Italian Industry & Commerce ...

VOLUME 4
OCTOBER 2013
A MONTHLY MAGAZINE DEDICATED TO ITALIAN FOOD

Piero Ricotti
A message to the readers from
the President of the Italian Chamber of Commerce in the UAE
It is with pleasure that I introduce you to the 7th Edition of the Italian
Festival Weeks in the UAE organized by the Italian Chamber of
Commerce.
The festival runs between the 6th of November and the 7th of December
2013 across various locations of the three main emirates of
Abu Dhabi, Dubai and Sharjah, and is held under the auspices of
the Italian Ministry of Economic Development, ENIT - the Italian Government
Tourist Board and the Italian Embassy to the UAE.
Over the past 6 years since its inception, we have organized a festival
that celebrates true Italian culture and lifestyle, bringing to you
many rich cultural and business events related to art, tourism, food,
music, films and many others. The Italian Festival Weeks has become
the focal point for the Italian community and for all those interested
in the many facets of cultural and multicultural activities of the
world’s oldest and richest civilization.
Italian food and cuisine could not but be the core focus of this years’
program. Our Chamber is in fact deeply engaged in the promotion
of Italian quality food and culinary traditions in the UAE all over the
year, through various tools such as the Ospitalita’ Italiana project
and this magazine.
Among the events of the IFW13, many are those related to the Made
in Italy food: the Festival starts with the Italian Cuisine World Summit
(6th to 10th November), followed by the “Calabria Night in the
UAE”, a Calabrese buffet offered by PromoCatanzaro on the 16th
November at the Al Fresco restaurant. From the 17th till the 19th November
Italian companies will be exhibiting at the Speciality Food
Festival, DWTC, the biggest gourmet food show represented in Italy
for the second consecutive year by our Chamber. But that is not all:
we will have two seminars on the Mediterranean Diet in collaboration
with PromoCatanzaro on the 16th and 19th November, and a
number of Aperitivo Parties and Italian dinners along the month. Last
but not least, the awarding of the new Ospitalita’ Italiana certified
restaurants during the closing event of the Festival, the 7th December
at the Armani Hotel, Burj Khalifa.
Closing event of the IFW13, wherein the most successful Italian entrepreneur
and Emirati personality of the year 2013 will be awarded
with a prize from the Presidency of the Italian Republic. Our Chamber
will also announce the Italian Restaurants certified with ‘Ospitalita’
Italiana’ during the year 2013, and ENIT, the Italian State Tourism
Board, hosted in the UAE by the IICUAE, will promote Italy through an
info-point, the distribution of promotional material and the display of
videos.
Further information on the program of events can be found in the
IFW13 brochure inside this magazine.
We look forward to your presence and to welcoming you at our upcoming
IFW13 events!
2 3

ITALIAN FOOD EXPORT
TO THE UAE
THE ITALIAN CHAMBER OF COMMERCE
IN THE UAE
Our commitment to Made in Italy food
Mauro Marzocchi Segretary General of Italian Chamber in the UAE
The UAE is Italy’s number one export market in the Arab world. In fact, Italian food and beverages exports to the United
Arab Emirates were valued at 136 million Euros (Dh667 million) in 2012 and in the first seven months of 2013 the export of
Italian food products has reached the amount of 80 million Euros.
The below chart shows the most dynamic regions for Italian food products export in the UAE. The data reveal that the first
3 best performing regions are: Marche, Lombardia and Piemonte. Regione Marche ranks number one with an export
worth 36.429.489 Euros in 2012, and an increase of 86,7% compared to 2011.
Lombardia ranks second, with 22.353.954 million Euros, while Piemonte is the third Italian region for food export in the
UAE, for a value of 19.517.413 € in 2012, with a 15,8% increase compared to 2011.
Just a step from the podium we find Campania, ranking first among the regions from southern Italy, with an export equal
to 15.604.006 million Euros.
Regions 2010 in € 2011 in € 2012 in €
Abruzzo 555.537 732.698 734.008
Basilicata 0 0 3.773
Calabria 124.382 305.519 663.99
Campania 11.385.446 13.743.099 15.604.006
Emilia-Romagna 7.620.375 9.381.152 14.334.358
Friuli-Venezia-Giulia 1.538.112 1.857.905 1.930.077
Lazio 1.728.773 2.765.701 2.605.219
Liguria 668.117 1.357.910 2.392.435
Lombardia 9.376.290 11.109.759 22.353.954
Marche 3.087.481 19.507.988 36.429.489
Molise 522.402 797.616 953.415
Piemonte 22.052.462 16.850.197 19.517.413
Puglia 908.747 1.236.898 2.133.298
Sardegna 26.655 36.109 15.163
Sicilia 357.89 664.512 805.671
Toscana 1.560.041 2.009.755 2.814.899
Trentino-Alto Adige 4.654.567 4.502.618 5.538.113
Umbria 1.864.765 2.627.668 1.900.926
Valle d'Aosta 0 22.45 13.12
Veneto 4.636.804 6.132.543 5.686.081
Italian cuisine is the result of a centuries-old historical process of Italian society,
always leading to significant moments of human civilization. For an
innate Italian inclination to care about human relationships and life quality,
the culture of the table has become in the course of time the symbol
of hospitality and welcome, where food has taken on a value like art and
music.
For these reasons, Italian food should be considered a contribution to the
heritage of humanity and should be defended and protected from adulteration
and falsification to preserve its history, culture, quality and authenticity.
The Italian Chamber of Commerce has decided to engage itself in the
promotion of the Bel Paese food in the UAE market. To fulfill this commitment,
it operates through several activities having a common goal: to
stress the excellence of Made in Italy.
To facilitate the incoming of Italian products into the UAE, the Chamber
organizes business missions, putting in contact local buyers with the best
Italian producers and distributors.
For the third consecutive year, it collaborates with the National Tourism
Research Institute (ISNART) and Unioncamere for “Ospitalita’ Italiana”, a
project that aims to award all the restaurants that are able to respect the
quality standards and the image that make Italian cuisine loved all over
the world.
To try to understand and possibly eliminate the obstacles in exporting Italian
food, the Chamber has fostered the creation of a Committee that
reflects on these problems as well as the certification of the COREIS from
Milan as a body in charge of ensuring that the exported Italian meat has
been butchered following the Islamic rules.
Also for 2013, the Chamber has confirmed the partnership with the Dubai
World Trade Center to participate with Italian delegations to two of the
most famous food and ichthyic fairs in the Gulf area, respectively Speciality
Food and Seafex.
The Ospitalita’ Italiana magazine is another platform for the Chamber to
promote Italian food; and last but not least, this new communication tool
will bring you each month fresh information on Italian and Arabic food
markets and aims to be an important showcase for the Italian restaurants
and importers in the UAE.
The Ospitalita’ Italiana magazine: numbers, facts, opinions and suggestions
regarding the food world, all with an Italian taste!
4 5

NEWS
FROM ITALY
NEWS
FROM ITALY
Eataly and FAO together in the fight against
hunger
FAO and Eataly (a high quality food and beverage chain present
throughout the world) will collaborate in support of small
property owners in Africa and Latin America in the context of
the upcoming International Year of Family Farming in 2014.
The agreement between the Director General of the Food
and Agriculture Organization (FAO), Jose Graziano da Silva,
and the CEO of Eataly, Nicola Farinetti, was signed on the
18th October 2013 in Rome.
The project includes a series of initiatives in order to improve
the market access and productivity for small producers.
Moreover, part of the profits from the sale of specific products
in the Eataly establishments will go to FAO projects in developing
countries.
Eataly and FAO will also develop knowledge sharing and
learning activities: FAO technical experts will participate in
Eataly’s activities to promote good practices in nutrition, food
waste and responsible use of natural resources amongst consumers,
families and students.
According to the article published on FAO official website,
Jose Graziano da Silva said: “This agreement allows us to join
forces to support family agriculture, food security and to promote
sustainable development by harnessing the advantages
that FAO and partners such as Eataly can offer”.
Zeppole: the sweetest Italian dessert
Zeppole is a traditional Italian dessert consisting of fritters
made with a sort of bread-dough and fried in olive oil.
This doughnut is usually topped with powdered sugar, and
may be filled with custard, cannoli-style pastry cream or
dipped in honey.
The dimension of zeppole varies from region to region but typically
they have a 10 cm long diameter. They are also named
in different ways, such as Sfinge, and Bignè di San Giuseppe.
Every 19th March, at St Joseph’s Day, Zeppole are prepared
and served in many places in Italy, especially in Rome, Naples
and the southern regions like Sardinia and Sicily. Throughout
the celebration, this delicious Italian pastry is sold on the
streets and presented as gift.
The legend says that this tradition begun in Sicily in the Middle
Ages during a severe drought, in which people prayed to
Saint Joseph to bring rain. Their prayers were answered and
the rains came.
To celebrate the event, people from Sicily organized banquet
tables for the poor people of the town, zeppole being
cooked for the first time.
Saint Joseph’s day was and still is considered a day of kindness
and generosity and an opportunity to share the good
fortune with other people.
As the Italian proverb says: “When you have zeppole...you are
one bite away from the perfect day”.
Presidential taste. Eat as a king, with Italian royal menus
Have you ever thought about what food did Italian Kings and later on Presidents
eat?
Thanks to the “Accademia Italiana della Cucina”, an Italian Cultural Institution that
promotes and defends the Italian Food Tradition, now you can have access to the
secret menus of the greatest and most influential personalities of the Italian history.
From King Victor Emmanuel II to the late President of the Italian Republic, Giorgio
Napolitano, the Accademia Italiana della Cucina collected habits and customs of
Italian heads of State with menus and information provided by the Historical Archive
of the Presidency of the Italian Republic.
But who was King Victor Emmanuel II? And what did the royal menus look like more
than 150 years ago?
Victor Emmanuel II was the last king of Sardinian Kingdom (from 1849 to 1961), and
the first king of Italy (from 1861 to 1878). Ascending the throne on his father’s abdication,
Victor Emmanuel II consolidated his position by suppressing the republican left
and paying an indemnity to Austria, while securing Venetia and Rome to Italy. In 1852
he made the decision to turn the government over Count Cavour.
Regarding culinary habits, the king always appreciated simple dishes. During royal
dinners, Victor Emmanuel II used to eat almost nothing, keeping the hands on his
sword, hence generating embarrassment in his guests.
The menus of the King are endless. Undoubtedly amazing was the one of the 15th
May 1862 in Naples, a year after Victor Emmanuel II became king of Italy. In the
menu we can notice that one “s” is missing next to the name of the wine “Grave”,
and “Pacaret”, a specialty from Malaga, was served accompanying the desserts.
This is one of the menus of Victor Emmanuel II, first king of Italy and named by Italians
“The Father of the Homeland”.
Truffle: the Italian white gold
The white truffle is one of the world’s
most expensive and delicious ingredients
of the Italian cuisine.
It grows into the wooded areas of the
Piedmont region in northern Italy, in
particular in the countryside around
the cities of Alba and Asti, but it can
be found also in Molise, Abruzzo and
San Miniato, a small medieval town in
the heart of Tuscany.
November is the month for the delicious
fungi to get to the climax of their
ripening. During this period Italian truffle
hunters head out into the forests
with dogs to seek out the white “gold”
(Tuber magnatum) and truffle fairs are
held in several Italian Regions.
The hugest white truffle was discovered
by Luciano Savini and his dog “Rocco”
for a weighing of 1.5 kilograms. A retail
investor from Hong Kong and his
wife brought home this truffle paying
$160,000.
Not by chance the white truffle is considered
one of the most delicious and
expensive foods in the world.
White truffle is best served raw as it loses
its flavour and fragrance during the
cooking process. It can be served on
pasta, risotto, potatoes, eggs, sauces,
or with poultry or other white meats
such as rabbit or veal. White truffle
pairs well with hard Italian cheeses too,
and of course, foie gras.
Truffle lovers can start their hunt for Italian
“white gold” taking into account
that the year 2013 - according to Mauro
Carbone, General Manager of the
company Tu Langhe Roero - is the best
white truffle harvest of the 21st century.
6 7

S.Pellegrino celebrates Luciano Pavarotti
S.Pellegrino pays homage to the unforgettable Maestro Luciano Pavarotti with a Limited Edition bottle dedicated to him and
to the magnificence of Italian Opera.
(XXX – insert place), date 2013 – In 2013, a year of momentous celebrations and anniversaries in the Opera world, the iconic
S.Pellegrino bottle will feature a surprising new look, celebrating with a Special Edition Luciano Pavarotti, the greatest tenor of
all time, and the Italian Opera, the art form that was forever changed by him.
The Maestro brought Opera to the appreciative ears of a larger audience worldwide and exported the same joy of being Italian
that S.Pellegrino communicates on the best tables of over 130 countries.
S.Pellegrino and its still-water companion, Acqua Panna, share Luciano Pavarotti’s devotion to the ideals of Italian excellence,
such as talent, passion, culture, togetherness, beauty. Like the two Italian waters, the radiant tenor acted as a worldwide ambassador
of the Italian way of living, with his grand, yet simple approach to life, his conviviality and his authentic passion for
people, life and above all, music.
The special tribute, “S.Pellegrino celebrates Luciano Pavarotti”, takes place during an year that stands out for its wealth of
important events and anniversaries in the world of Opera: in 2013, the world commemorates the 200th anniversary of both
Giuseppe Verdi’s and Richard Wagner’s births, with opera theatres across the globe featuring programs in memory of the two
composers; this is also the year the Arena di Verona Lyric Festival celebrates its 100th year of performances. Last but not least,
2011 marked the year that Luciano Pavarotti, the global symbol of Italian opera, would have celebrated the 50th year of his
illustrious career.
During his career, the Maestro was invited to sing in the most important theatres in the world, in addition to giving spectacular
open-air concerts and celebratory shows. Today, his name and influence live on through the Luciano Pavarotti Foundation,
which was founded by his wife, Nicoletta Mantovani, after the Maestro’s passing. The Foundation operates with the double
goal of keeping his memory alive and of supporting talented emerging singers who are keen to take their very first steps onto
the opera scene.
It is this passion for talent scouting that the Pavarotti name continues to share with S.Pellegrino: just as the Maestro always paid
close attention to young auditioning singers and took care to give singing lessons to deserving students, S.Pellegrino has always
supported aspiring young chefs in the fine dining world.
“This Limited Edition bottle represents a new and important landmark in the Italian Talents project, which S.Pellegrino launched
in 2010, aimed at nurturing and creating synergies between the most excellent Italian companies & celebrities, symbols of style,
innovation, culture and prestige,” says Stefano Agostini, CEO of Sanpellegrino. “Following the special editions that S.Pellegrino
launched with Missoni and Bulgari,” Agostini continues, “in a year full of extraordinary happenings in the world of music and
Italian opera, we would be remiss not to celebrate the greatest, most illustrious representative whose splendid voice and great
personality helped to develop a strong, positive image of Italy and of the Italian way of living throughout in the world, just as
S.Pellegrino and Acqua Panna have done ever since.”
“I am especially proud of this Tribute to Opera and to Maestro Pavarotti, which falls on a special, symbolic year for this art
form, to which Luciano contributed in a way that made it known and loved all over the world for the immediacy, simplicity
and passion that always set it apart,” says Nicoletta Mantovani. “As S.Pellegrino has done on the haute cuisine scene, Luciano
conveyed the idea of Italian excellence every day with strength and enthusiasm through his love for music and for the magnificence
of Italian lyric opera.”
The exclusive Special Edition “S.Pellegrino celebrates Luciano Pavarotti” will temporarily replace the standard S.Pellegrino bottle
in the most refined restaurants around the world for a grand total of 50 million bottles.
About S.Pellegrino and Acqua Panna
S.Pellegrino, Acqua Panna and Sanpellegrino Sparkling Fruit Beverages are international trademarks of Sanpellegrino S.p.A.
which is based in Milan, Italy.
Distributed in over 120 countries through branches and distributors in all five continents, these products represent quality excellence
by virtue of their origins and perfectly interpret Italian style worldwide as a synthesis of pleasure, health and well-being
Founded in 1899, Sanpellegrino S.p.A. is the leading company in the beverage sector in Italy with its range of mineral waters,
non-alcoholic aperitifs, drinks and iced teas. As a major Italian producer of mineral water, it has always been committed to
enhancing this primary good for the planet and works responsibly and passionately to ensure that this resource has a secure
future.
For more information:
Sanpellegrino SpA
Antonella Stefanelli - Ph. +39.02.31972796/ Mob. +39.346.6064722 Antonella.Stefanelli@waters.nestle.com
Exclusively distributed by Horeca Trade L.L.C
Tel: + 971 4 340 3330 Fax: + 971 4 340 3222
mail@horecatrade.ae
Ketchum
Annalisa Leuce - Ph. +39.02.62411942
Paola Chiasserini – Ph. +39.02.62411948
annalisa.leuce@ketchum.it
paola.chiasserini@ketchum.it
8 9

NEWS
FROM THE UAE
Dubai based companies attend
“Anuga Food Fair” in Germany
Dubai Exports, the export promotion agency of the Department
of Economic Development (DED) of Dubai, along with
15 companies from the UAE attended the “Anuga Food Fair”
in Germany.
The Anuga Food Fair is the world’s largest food and beverage
fair. The exhibition took place in Cologne from the 5th to
9th of October and has brought together nearly 7,000 suppliers
from the food and related sectors, along with visitors from
nearly 185 countries. In 2013 Anuga ended after welcoming
approximately 155,000 visitors to 6,777 trade stands.
The CEO of Dubai Exports, Saed Al Awadi, said:
“The food and beverages sector in Dubai and the UAE as a
whole are capable and confident of aiming for export markets
far and wide. Anuga is the latest of a series of international
platforms in which the local food trade has displayed
its strengths recently with remarkable success”.
Mr. Saed Al Awadi added that “Dubai’s increasing emphasis
on manufacturing and the expanding facilities for exports
and re-exports have also enabled the local food and beverage
industry to compete globally. Dubai Exports itself facilitated
AED605 million worth of food exports in 2012 and that
was 11 per cent of the total export deals concluded with our
assistance”
The next Anuga Food fair is scheduled to take place between
10 and 14 October 2015.
UAE leads the rank of per capita
food consumption in the GCC
According to Alpen Capital’s revised 2013 GCC Food Industry
Report, by the end of 2017 the Gulf countries will consume
approximately 49.1 million tonnes of food annually, with a
3.1% annual increase.
The research shows that UAE will become the largest consumer
in per capita terms of the GCC area. In fact, Saudi
Arabia currently consumes 872kg of food per capita, Qatar
852kg, Kuwait 634kg, and Bahrain 453kg.
According to an article published by “Trade Arabia Business
new information”, considering its large population, Saudi
Arabia will continue to be the biggest food consumer by volume,
accounting for 59% of GCC food consumption by 2017
(29 million tonnes), while Qatar’s appetite will outpace that
of other Gulf countries, increasing by 5% by 2017 and reaching
two million tonnes.
Mohammed Jalal Al Rayssi, Director of Communication and
Community Service at Abu Dhabi Food Control Authority
(ADFCA) and Chairman of the SIAL Middle East organizing
committee said:
“Population growth, increasing income per capita and a
booming tourism industry are the main drivers of food consumption
in the GCC region, while food is currently the largest
segment of consumer expenditure in the entire region.
All reports indicate a fast growing market, with consumer
spending on food in the GCC expected to reach $106 billion
in the next five years”
“This clearly underlines huge opportunities for private sector
players to expand within the region, and SIAL Middle East
provides the all important stage to capitalize on the opportunities
that lay ahead.” he added.
SIAL Middle East is one of the region’s fastest growing B2B
events for food, drink and hospitality industries and will take
place at the Abu Dhabi National Exhibition Centre from 24th
to 26th November2013. More than 15,000 trade visitors are
expected to attend the event.
10 11

12 13

14 15

16 17

EVENTS
IN ITALY
Italy hosts interesting festivals all over the year; attending them
is a great way to experience Italian culture. To enhance your
stay in Italy, here are some hints for the upcoming food festivals.
Orto in Condotta Festival
Various locations, Italy
Schools and communities participating in Italy’s Slow Food national
education project ‘Orto in Condotta’ (Convivium Food
Gardens) will celebrate farming history and food culture. More
than 9,000 children took part to this annual celebration in 2012
and this year more than 400 gardens will host the event.
Terra Madre Day
worldwide locations
The Italian Slow Food convivia and Terra Madre food communities
celebrate all over the world the association’s anniversary
on December the 10th.
Rassegna Gatronomica del Lodigiano
From 5th October to 8th December
The 25th edition of the largest culinary event of the southern
province of Milan will take place in a number of restaurants,
taverns and ‘osterie’ of the Lodi Province area. In each of
these, it will be possible to taste traditional dishes from Lodi
cuisine or themed menus dedicated to seasonal products.
San Miniato Truffle Fair -
La Sagra del Tartufo Bianco
The San Miniato Truffle Fair is held in the medieval town of San
Miniato on the second, third and fourth weekend of November.
About 25% of Italy’s white truffles are produced in this territory,
and November is the heart of truffle season. Visitors will
enjoy food, crafts and entertainment while the local restaurants
will feature truffle menus.
18 19

EVENTS
IN THE UAE
In collaboration with the Catanzaro Chamber of Commerce, Ms. Giovanna Ceccherini will present to the public of Dubai the
value of the Mediterranean Diet, introducing Italian culinary traditions from the Calabria Region.
On 17th November 2010, the fifth session of the UNESCO Inter-Governmental Committee for the Safeguarding of the intangible
cultural heritage of mankind enrolled the Mediterranean Diet in the prestigious list of intangible cultural heritage of mankind.
The Mediterranean diet constitutes a set of skills, knowledge, practices and traditions ranging from the landscape to the table.
This important award allows for the accreditation of the wonderful and balanced example of cultural and natural contamination
represented by the Mediterranean and hence Italian way of life as a world excellence.
Calabria night in the UAE is a special occasion to discover one of the most beautiful regions in Italy through its flavors and
colors.
Calabria is a land of strong and intense emotions; such is no less true when it comes to cuisine. The region is known for its delicious,
natural, preservatives free, gluten free and extremely good quality cheeses, cured meats, olive oils, herbs, seasonings
and of course its chilly products and ‘Nduja. In fact, Calabria is one of the main producers of chili which is added in almost
every local dish.
The Province of Catanzaro is famous for both maritime - especially on the Ionian Coast - and mountainous - e.g. the area of
the Sila - tourism.
The foundational ingredients of Catanzaro’s cuisine are simple and genuine: think olive oil, hot chili pepper (peperoncino) and
whole wheat bread. The local specialties are the pasta chjna, a pasta filled with provola cheese, boiled eggs, soppressata
and dressed with meat sauce and grated cheese; and the ciambrotta, a vegetarian dish made with pasta and a dressing of
fried eggs and pecorino cheese. The most famous dish among the second courses is u murzeddhu, a special tripe cooked in
a spicy sauce and served in a typical local round-shaped focaccia bread (pitta).
The stigghiole – entrails cooked with tomatoes, vegetables and chili peppers – are also to be mentioned, as well as sausages
like the soppressata and cheeses like the butirri, a caciocavallo with butter inside. Typical pastries are the crocette, dry figs
filled with nuts, cinnamon and candied cedar cooked in the oven.
During the event the chefs from Catanzaro will delight guests by creating spectacular and unique bread and chocolate
sculptures.
20 21

EVENTS
IN THE UAE
THE RECIPE OF
THE MONTH
Promocatanzaro partecipates with 10 companies to Speciality Food Exhibition Dubai.
17-19 November 2013. Visit them at Hall 5. sector K.
A.D. SRL
HALL 5 STAND K -11
Zona PIP, Cropani Marina (CZ),
88050 – Italy
Tel: +39 0961 960990
Fax: +39 0961 960990
Email: info@aiellobio.it
Website: www.aiellobio.it
All the products of Aiello Bio are the fruit of
passionate work, simple and respectful traditions.
Located in the municipality of Cropani
Marina, a small town on the Ionian coast of
Catanzaro, Aiello has been in the field of
pastry and baked goods for almost two generations.
The artisan activity was launched 40
years ago by the patriarch Natale Aiello, who
transmitted it to his son through daily work,
traditional values and a passion for the art of
fresh pastries. Aiello Bio produces bakery products,
chocolate, nougat torrone, chocolate
covered candied fruits.
AZIENDA AGRICOLA BOVA PAOLO
HALL 5 STAND K – 5
Contrada Argadi, Amaroni,
88050 – Italy
Tel: +39 0961 913439
Fax: +39 0961 913157
Email: info@oliobova.it
Website: www.oliobova.it
Azienda Agricola Bova Paolo’s main product
is extra virgin olive oil from organic farming.
It also produces and distributes black olives
pâté, green olives, sun dried tomatoes and
artichokes, black and green olives in brine,
Calabrese and Cerignola green olives, artichokes
in oil, red onion mustard and onions in
olive oil and honey (all from organic farming).
AZIENDA AGRICOLA CASA LI-
GARO’ DI PASQUALE LIGARO’
HALL 5 STAND K – 7
SS 106 Jonica, Cropani M.na,
88050 – Italy
Tel: +39 0961 961171
Fax: +39 0961 961171
Email: ligarop@tiscali.it
Website: www.casaligaro.it
Casa Ligaro’ is a Calabrese farmhouse that
has had a presence in several European
countries since 1948. It is also present in the
US market. The company is led by a young
entrepreneur who decided to continue and
improve its activities while staying true to family
traditions. The company cultivates, collects
and grinds only olives located in its properties
on the Ionian coast of Catanzaro. In Its modern
bottling plant, it packs the oil and delivers
it to the market. Thanks to the extension of its
lands, Casa Ligaro’ grows vegetables as well,
and sells them packaged, respecting the typical
tradition of the area.
C.G.F. FOOD SRL
HALL 5 STAND J – 8
Loc. Rinelli, sns, Soverato,
88068 – Italy
Tel: +39 0967 21294
Fax: +39 0967 528439
Email: info@oliomigliarese.it
Website: www.oliomigliarese.it
The Migliarese family is keen on finding new
recipes and recovering traditional ones in order
to propose new products to be savored
both with family and friends. C.G.F. Food Srl
produces: extra virgin olive oil, dressings, marmalades
and extra jams, pickles in extra virgin
olive oil, creams and pates, tomato preserves,
tomato sauces, olives, sweet and sour products,
dried products.
CONSORZIO OLIVICOLO DEL
TERRITORIO LAMENTINO TRO-
VANTE – OLLIS – FRAMMARTINO
HALL 5 STAND J – 12
Localita’ Trovante, Cortale (CZ),
88020 – Italy
Tel: +39 0968 76773
Fax: +39 0968 441824
Email: info@oliobiociriaco.it
Website: www.oliobiociriaco.it
Biological extra virgin olive oil. The oil produces
by our company is strictly organic and preserves
the organoleptic properties of the best
extra virgin olive oil.
DEDONI SRL
HALL 5 STAND J – 4
C/DA Pratora Squillace, Squillace,
88069 – Italy
Tel: +39 0961 024299
Fax: +39 0961 303114
Email: info@dedoni.it
Website: www.dedoni.it
Fratelli Dedoni are the third generation of a
Sardinian family settled in Calabria region,
with profound expertise in sheep farming and
cheese production. The family has enhanced
sheep farming and the Calabrese pecorino
production over the past 30 years. Nowadays
it produces sheep cheese, fresh, semi-matured
cheese, mozzarella, ricotta cheese, provola
cheese, caciocavallo cheese, burrata,
stuffed bites and yogurt.
FRAIETTA SRL
HALL 5 STAND J – 10
Via Barrena SNC, Badolato – Italy
Tel: +39 0967 814716
Fax: +39 0967 730216
Email: info@dolcefraietta.it
Website: www.dolcefraietta.it
Dolce Fraietta: high quality biscuits and cookies.
The company produces three lines of
products. Doppio Gusto: a line of biscuits and
short-bread made without margarine and
only fresh butter. Sicilian almonds, Bronte DOP
pistachio, Roman hazelnuts, pure chocolate,
fresh eggs, without additives, artificial flavors
and preservatives. Dolceria Dei Tre Fraietta:
Italian speciality sweets, crunchy and dried
figs, Panettone and Pandoro, made with
fresh raw materials collected and processed
using traditional techniques. Antiche Ricette
di Mamma Vittoria: represents the top of the
typicality of our territory, with 5 references
completely handmade in elegant boxes, with
different perspectives on the medieval town
of Badolato. They are immortalized by shots
of international photographer Eva Muller. The
recipes are 1.000 years old.
MURACA SRL
HALL 5 STAND K – 9
Localita’ Pietro Gualtieri,
Cicala (CZ), 88040 – Italy
Tel: +39 0968 85314
Fax: +39 0968 95313
Email: frateli@muraca.it
Website: www.muraca.it
Muraca Srl was established in 1983 and is
based in Cicala, a small mountain town in the
province of Catanzaro, Calabria. The farm
where Muraca Srl is based is not far from the
Sila National Park. The farm is surrounded by
greenery and ancient chestnuts trees. The
company specializes in processing and marketing
of a variety of food products: homemade,
bronze-extruded pasta, 100% Italian
extra virgin olive oil, spreads and pates, sweet
and spicy pepper extracts, tomato sauces,
pickles, vegetable products in oil, oregano,
chestnuts and derivates.
SALPA SRL DI CAPELLUPO C.&C.
HALL 5 STAND J – 6
Via Borsellino 4, Petrona’ (CZ),
88050 – Italy
Tel: +39 0961 933150
Fax: +39 0961 933833
Email: salpa@funghiecastagne.it
Website: www.funghiecastagne.it
A gift of nature from the woods: exquisite
mushrooms. The company is located in Petrona,
a little town surrounded by green chestnuts
woods on the slopes of the Sila Piccola, in
Catanzaro province. It operates in the field of
processing and marketing of fresh and dried
mushrooms and chestnuts, processing of tomatoes,
olives, eggplant and other natural
products, oil canning, dried and frozen products.
TARGET S.P.A.
HALL 5 STAND K – 3
Contrada Profeta Z.I.,
Caraffa di Catanzaro (CZ),
88050 – Italy
Tel: +39 0961 954781
Fax: +39 0961 954828
Email: Amministrazione@panedore.it
Website: www.pizzacalabrisella.it
Target Spa is a modern company specialized
in the production of frozen bakery products. It
was established in 2005 in Calabria, a land rich
in history and ancient food traditions. From the
beginning it followed a path of research and
development with the production of several
types of specialty breads, focaccia and pizza
processed using DOP and IGP raw materials
from Calabria Region. Its main products are
pizza, focaccia, snacks, bread and Marsuka
(halal). With Target Spa, five minutes cooking
in an oven at 230C is enough to have a soft
and amazingly delicious pizza.
PROMOCATANZARO – AZIENDA
SPECIALE DELLA CAMERA DI
COMMERCIO DI CATANZARO
HALL 5 STAND J – 7
Via Menniti Ippolito n. 16,
Catanzaro, 88100 – Italy
Tel: +39 0961 888234
Fax: +39 0961 721236
Website: www.promocatanzaro.it
Main Ingredients
??
Asparagus (400 grams);
??
Broth;
??
Butter (40 grams);
??
One onion;
??
Olive oil (1 spoon);
??
Pepper;
??
Rice (350 grams);
??
Salt;
??
Taleggio cheese (150 grams);
??
Truffle
For: 4 people
Level of difficulty: 2/5
Duration: 20 mins
Risotto asparagus,
taleggio cheese
& truffle
Wash the asparagus and leave them soaking for few
minutes. After that, chop the asparagus into bite
sized pieces of a couple of inches each, eliminating
the final part of the stem and putting aside the tips.
Remove the rind from the cheese and cut it into
cubes. Put a finely chopped onion in a saucepan and
let it wither with the oil.
Before it changes color, add the asparagus pieces, the
salt, cover and cook over moderate heat for about ten
minutes, adding, if necessary, a bit of hot water.
At this point put the rice in the saucepan, stir and
add the hot broth little by little; after 5 minutes add
the tips. Cook the rice for about fifteen minutes,
turn off and stir with cold pieces of butter and taleggio
cheese.
Mix thoroughly and after few minutes, just before
serving, complete with shaved black truffles.
22 23
Enjoy!

Ospitalita’ Italiana:
the certified Italian restaurants
The Chamber Restaurants
Al Fresco
Crowne Plaza
Sheikh Zayed Road
Dubai
Don Corleone
Metropolitan Hotel Deira
Deira,Dubai
DUBAI
Al Fresco
Crowne Plaza
Sheikh Zayed Road
La Bussola
Westin Dubai Mina Seyahi
Beach Resort & Marina, Jumeirah
Casa Mia
Le Méridien Dubai,
Garhoud
Rococo
Sofitel Dubai Jumeirah
Beach, Dubai Marina
Bice
Hilton Dubai Jumeirah
Dubai Marina
Certo
Radisson Blu Hotel
Dubai Media City
Prego’s
Media Rotana,
TECOM
Caffe’ Giolitti
EMAAR Plaza, Tower 1
Mall Metro Link Corner
Dubai
Donatello
Sheikh Zayed Road
Dubai
Rosso
Amwaj Rotana,
Dubai Marina
Cucina
JW Marriott Dubai
Deira
Stefano’s
Dubai Marina
Frankie’s Italian Bar & Grill
Oasis Beach Tower,
Dubai Marina
CERTO
Radisson Blu Hotel
Dubai Media City
ITALIAN KITCHEN
Nais Kitchen
Jumeirah Lakes Towers
Dubai
ABU DHABI
Frankie’s Italian Bar & Grill
Fairmont Bab Al Bahr,
Bain Al Jessrain
CERTIFICATION UNDER PROCESS
Cavalli Club
Fairmont Hotel,
Sheikh Zayed Rd.,
Dubai Marina
Amalfi
Le Royal Meridien Hotel
Sheikh Khalifa Street
Amici
Yas Viceroy Abu Dhabi
Yas Island
L’Olivo
Rixos The palm Dubai,
The Palm Jumeirah,
Dubai
Amici
Bocca
Hilton Abu Dhabi,
Al Khubeirah
Nais Kitchen
Jumeirah Lakes Tower,
Dubai
Filini
Radisson Blu Hotel,
Yas Island
Cucina Mia
Trident Gran Residence,
Shop G05,
Jumeirah Beach
Giolitti
EMAAR Plaza, Tower 1,
Mall Metro Link Corner,
Dubai
Dante
Grand Millennium Dubai,
TECOM, Dubai
Stefano’s
Dubai Marina
These restaurants have recognized the work of our Association in promoting Italian quality food in the UAE. For this reason
they have decided to become Chamber members in order to help us growing and reaching our goals.
A common denominator comes along with these restaurants, an incredible sense of respect of the quality standards
and of the atmosphere that has made the Italian cuisine loved in every corner of the world.
Stated this, each one has its own tasty offer that can satisfy any kind of appetite!
So let’s love Italian food!
Pizzaro
Emaar Boulevard
Old Town BurjKhalifa
Burj Res II, Dubai
Not to forget, these restaurants offer a 20% discount to the members of
the Italian Chamber of Commerce in the UAE and the Juventus Club DOC Dubai
Ciao Pizza Ciao
Jumeirah Lakes Towers,
Dubai
Aldente
Byblos Hotel Tecom
Dubai.
Roberto’s
Gate Village Building N.
1, DIFC, Dubai
Pizzaro
Emaar Boulevard, Old
Town BurjKhalifa, Burj
Res II, Dubai
Positano
Amwaj Rotana,
Dubai Marina
Italianissimo
Mercato Mall,
Jumeirah, Dubai
24 25

THE ACTIVITIES OF:
Ospitalità Italiana in tour 2013
Promotion of the territory of Salento in Qatar and the UAE
As part of the “Ospitalita’ Italiana in Tour” project, the Italian Chamber of Commerce in the UAE, in collaboration
with the Lecce Chamber of Commerce, orginizes three “salentina” dinners for tour operators, operators of
the HORECA sector, journalists, food importers, to promote Salento as a territory rich in history, art and culinary
traditions.
When and Where:
Doha (Qatar) - 4 DECEMBER 2013
The objectives of the project are:
The Italian Industry & Commerce Office in the UAE is glad
to announce the launch of the VIII edition of the Ospitalita’
Italiana Award, an event specifically created to
enhance media visibility of Italian Hospitality certified facilities.
The Award is divided in two phases: the first dedicated to
the collection of customers’ votes (up until February 28,
2014) and the second step dedicated to the selection of
the finalists and the announcement of the winners during
a gala party in Italy.
Last year’s edition of the award was won by “Soffritto
Italian Grill” restaurant in Newark (USA), while the Dubai
based “Certo” at Blu Radisson Media City received the
prize as Best Authentic Italian Restaurant in the Middle
East, Europe and Africa.
Italian culinary tradition has always been an important
tool to undertake the promotion of Italy and its culture.
For this reason, Italian cuisine needs to be protected to
preserve its quality and authenticity.
“Ospitalità Italiana” is an initiative which aim is to certify
authentic and quality Italian restaurants all over the
world.
The project is promoted by the Italian Chambers of Commerce
Abroad in collaboration with Unioncamere, Federazione
Italiana Pubblici Esercizi (FIPE) and with the support
of Istituto Nazionale Ricerche turistiche (ISNART).
To develop and promote the traditions of Italian agricultural
and food products and appreciate Italian gastronomic culture;
To value the image of Italian restaurants abroad which guarantee
a respect of the standard of quality of Italian hospitality;
To create new opportunities and promotion for the restaurants
of the Ospitalita’ Italiana network.
Requisites for certification
The criteria for the evaluation of Italian restaurants abroad,
are collected in specific rules and are valid all over the
world:
- Identity
- Italian distinctiveness
- Menu
- Gourmet offer
- Recipes
- Wine list
- Extra virgin olive oil
- Italian cuisine experience and competence
- Promotion of products of protected origin
- Food and wine products having DOP and IGP designations
Il Teatro Restaurant
FOUR SEASONS HOTEL
Doha – Qatar
Abu Dhabi (UAE) - 5TH DECEMBER 2013
Dubai (UAE) - 7 DICEMBRE 2013
Oro Restaurant
HILTON CAPITAL GRAND
Abu Dhabi
For further information on the Ospitalita’ Italiana project and Award,
please contact our office at: tr_analyst@iicuae.com.
WHO WOULD LIKE TO BE NEXT??
We are waiting for new restaurants to enroll in Ospitalita’ Italiana!
G.L.01
G.L. has 20 years experience as Restaurant & Bar Manager. After 7 years at Garga Restaurant in Florence he decided
to move abroad and gain international experience. He become Restaurant Manager at “La vecchia signora”
restaurant in Copenhagen, “Il crostino Wine & Bar” in New York City, “Belgo” Restaurant in London and “Utopia
and casa Tito” Restaurant in Goa (India). In 2013 he worked as “Outlet Manager” in Dubai at Villa Romana
St. Tropez-The Habtoor Grand Beach Resort. He is able to maximize profitability efficiency and customer service
through operational KPI’s.
Armani Hotel
BURJ KHALIFA
DUBAI - UAE
The third dinner of the Ospitalita’ Italiana in Tour, will take place on the occasion of the closing event of the Italian Festival
Weeks in the UAE 2013, organized by the Italian Chamber of Commerce. During the Gala Dinner, in the presence
of Italian and Emirati personalities and VIPs, typical food products from the Salento territory will be tasted by guests at
the Armani Hotel in Burj Khalifa with a huge media coverage.
26 27

Suite No. 903, 9th Floor, Al Batha Tower
Buhaira Corniche, P.O. Box 48558 - Sharjah, U.A.E.
Tel : +971.6.5747099 Fax: +971.6.5481100
E-mail: info@iicuae.com
Web: www.iicuae.com
“Project realized with the contribution of the Fondo Intercamerale di Intervento di Unioncamere”