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SCOR in Action: SAP Supply Chain Performance Management

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<strong>SCOR</strong> <strong>in</strong> <strong>Action</strong>: <strong>SAP</strong> <strong>Supply</strong> Cha<strong>in</strong><br />

<strong>Performance</strong> <strong>Management</strong><br />

© 2010 <strong>Supply</strong> Cha<strong>in</strong> Council. ALL RIGHTS RESERVED. | < filename > | Slide 0 | 11 February 2011<br />

Greg Gilbert | <strong>Supply</strong> Cha<strong>in</strong> Solution Pr<strong>in</strong>cipal


Agenda<br />

1. Why <strong>Supply</strong> Cha<strong>in</strong> <strong>Performance</strong> <strong>Management</strong><br />

2. Measurement and Metrics<br />

3. <strong>SAP</strong> <strong>Supply</strong> Cha<strong>in</strong> <strong>Performance</strong> <strong>Management</strong><br />

4. Path Forward<br />

© <strong>SAP</strong> 2010 / 1


<strong>Supply</strong> Cha<strong>in</strong> Excellence is Imperative <strong>in</strong> Times of<br />

Economic Uncerta<strong>in</strong>ty<br />

• <strong>Supply</strong>-cha<strong>in</strong> generally accounts for between 60%<br />

and 90% of all company costs 1<br />

Fortune-10 Company <strong>Supply</strong>-<br />

Cha<strong>in</strong> Cost as % of Total<br />

Costs 2<br />

• A2%i improvement t<strong>in</strong> process efficiency i for supplycha<strong>in</strong><br />

processes has 3000% - 5000% the impact of a<br />

2% improvement <strong>in</strong> efficiency for… IT… HR…<br />

F<strong>in</strong>ance 1 … Sales…<br />

GM 94%<br />

Ford 93%<br />

Conoco 90%<br />

Wal-Mart 90%<br />

• Decreas<strong>in</strong>g spend<strong>in</strong>g by 5% raises net <strong>in</strong>come by<br />

45% 4 , <strong>in</strong>creas<strong>in</strong>g sales by 5% raises net <strong>in</strong>come only<br />

Chevron<br />

IBM<br />

88%<br />

77%<br />

by 5%.<br />

Exxon 75%<br />

Domestic Product) 3<br />

• In 2007, US bus<strong>in</strong>ess logistics costs rose to an all<br />

GE 63%<br />

time high of $1.4 trillion (10.1% of US nom<strong>in</strong>al Gross<br />

1 Exclusive of F<strong>in</strong>ancial Services companies<br />

2 Source: Hoovers 2006 F<strong>in</strong>ancial Data, <strong>Supply</strong>-Cha<strong>in</strong> Council 2006 SCM Benchmark data on SCM cost for discrete & process <strong>in</strong>dustries<br />

3 CSCMP 19 th Annual State of the Logistics Industry<br />

4 ASUG / <strong>SAP</strong> benchmark<strong>in</strong>g 2007<br />

Focused <strong>in</strong>itiatives <strong>in</strong> <strong>Supply</strong> Cha<strong>in</strong> <strong>Management</strong> can result <strong>in</strong> 30-35% cost<br />

reductions, liberation of work<strong>in</strong>g capital, and revenue <strong>in</strong>creases of 3-5%<br />

2


<strong>Supply</strong> Cha<strong>in</strong> <strong>Performance</strong> <strong>Management</strong><br />

Be<strong>in</strong>g efficient is no longer enough<br />

<strong>Supply</strong> Cha<strong>in</strong> Reduce <strong>Supply</strong> Cha<strong>in</strong><br />

Costs Work<strong>in</strong>g Capital Reliability<br />

? ? ?<br />

Effectiveness = ???<br />

CEO / CFO<br />

Inter-enterprise<br />

end-to-end<br />

processes<br />

DESIGN SOURCE MAKE STORE MOVE SELL SERVICE<br />

Strategic<br />

Tactical<br />

Collaborative Demand and <strong>Supply</strong> Plann<strong>in</strong>g<br />

Efficiency = <br />

VP <strong>Supply</strong> Cha<strong>in</strong><br />

Execution<br />

Manufactur<strong>in</strong>g Network<br />

Plann<strong>in</strong>g & Execution<br />

Logistics and<br />

Fulfillment management<br />

Logistics Manager<br />

© <strong>SAP</strong> 2010 / 3<br />

SC Analyst


<strong>Supply</strong> Cha<strong>in</strong> <strong>Performance</strong> <strong>Management</strong><br />

Improv<strong>in</strong>g <strong>Supply</strong> Cha<strong>in</strong> Effectiveness<br />

<strong>Supply</strong> Cha<strong>in</strong><br />

<strong>Performance</strong><br />

<strong>Management</strong><br />

<strong>Supply</strong> Cha<strong>in</strong> Reduce <strong>Supply</strong> Cha<strong>in</strong><br />

Costs Work<strong>in</strong>g Capital Reliability<br />

CEO / CFO<br />

strategic impact<br />

f<strong>in</strong>ancial impact<br />

compliance impact<br />

Inter-enterprise<br />

end-to-end<br />

processes<br />

DESIGN SOURCE MAKE STORE MOVE SELL SERVICE<br />

Strategic<br />

Tactical<br />

Collaborative Demand and <strong>Supply</strong> Plann<strong>in</strong>g<br />

VP <strong>Supply</strong> Cha<strong>in</strong><br />

Execution<br />

Manufactur<strong>in</strong>g Network<br />

Plann<strong>in</strong>g & Execution<br />

Logistics and<br />

Fulfillment management<br />

Logistics Manager<br />

© <strong>SAP</strong> 2010 / 4<br />

SC Analyst


Agenda<br />

1. Why <strong>Supply</strong> Cha<strong>in</strong> <strong>Performance</strong> <strong>Management</strong><br />

2. Measurement and Metrics<br />

3. <strong>SAP</strong> <strong>Supply</strong> Cha<strong>in</strong> <strong>Performance</strong> <strong>Management</strong><br />

4. Path Forward<br />

© <strong>SAP</strong> 2010 / 5


Why Measurement Matters<br />

Deal<strong>in</strong>g with Information Overload<br />

• Right measures drive right behavior<br />

• Right behavior drives performance<br />

• Pick metrics that matter<br />

• Tie metrics to action (and processes)<br />

© <strong>SAP</strong> 2010 / 6


Foundation: <strong>SCOR</strong><br />

<strong>Supply</strong> Cha<strong>in</strong> Operations Reference model<br />

SCPM 1st Level KPI’s<br />

Cash to Cash<br />

Cycle Time<br />

Order<br />

Fulfillment<br />

Cycle Time<br />

Perfect Order<br />

Fulfillment<br />

Cost of Goods<br />

Sold<br />

<strong>Supply</strong> Cha<strong>in</strong><br />

<strong>Management</strong><br />

Costs<br />

Return on<br />

Work<strong>in</strong>g<br />

Capital<br />

Return on<br />

<strong>Supply</strong> Cha<strong>in</strong><br />

Fixed Assets<br />

PLAN<br />

SOURCE MAKE DELIVER RETURN<br />

http://www.supply-cha<strong>in</strong>.org/<br />

© <strong>SAP</strong> 2010 / 7


Putt<strong>in</strong>g It All Together<br />

360º View for Better Control Along Processes<br />

CEO / CFO<br />

<strong>Supply</strong> Cha<strong>in</strong><br />

Effectiveness<br />

+<br />

VP <strong>Supply</strong> Cha<strong>in</strong><br />

Perfect Order<br />

<strong>Supply</strong> Cha<strong>in</strong><br />

Fulfillment<br />

+<br />

<strong>Management</strong> Cost<br />

-<br />

Logistics Manager<br />

Order<br />

<strong>Management</strong> Cost<br />

-<br />

Material<br />

Acquisition Cost<br />

Plann<strong>in</strong>g and<br />

F<strong>in</strong>ance Cost<br />

Outbound<br />

Transportation Cost<br />

F<strong>in</strong>ished Goods<br />

Warehouse Cost<br />

Customer<br />

Service Cost<br />

SC Analyst<br />

Fuel Cost Express Freight Returns Invoices Outstand<strong>in</strong>g<br />

© <strong>SAP</strong> 2010 / 8


Agenda<br />

1. Why <strong>Supply</strong> Cha<strong>in</strong> <strong>Performance</strong> <strong>Management</strong><br />

2. Measurement and Metrics<br />

3. <strong>SAP</strong> <strong>Supply</strong> Cha<strong>in</strong> <strong>Performance</strong> <strong>Management</strong><br />

4. Path Forward<br />

© <strong>SAP</strong> 2010 / 9


© <strong>SAP</strong> 2010 / 10<br />

<strong>SAP</strong> Bus<strong>in</strong>essObjects<br />

<strong>Supply</strong> Cha<strong>in</strong> <strong>Performance</strong> <strong>Management</strong><br />

Demo


It’s not about fancy Dashboards<br />

Appearances may be deceiv<strong>in</strong>g<br />

© <strong>SAP</strong> 2010 / 11


It’s not about fancy Dashboards<br />

Need for full solutions <strong>in</strong>stead<br />

• No bus<strong>in</strong>ess model, no metrics management, no content<br />

• Custom-built approach is expensive, risky, not susta<strong>in</strong>able<br />

• Consequences: Over budget, beh<strong>in</strong>d schedule, project failure<br />

© <strong>SAP</strong> 2010 / 12


Beyond <strong>SCOR</strong> and Dashboards<br />

1. Not just measurement; compare aga<strong>in</strong>st goals and<br />

benchmarks<br />

2. Not just status-quo; what-if analysis to validate<br />

impact of lower level metrics aga<strong>in</strong>st top-level<br />

targets<br />

3. Elim<strong>in</strong>ate search<strong>in</strong>g for issues; setup automated<br />

alerts when targets not met<br />

4. Save snapshots; create brief<strong>in</strong>g books as part of<br />

standard management performance reviews<br />

© <strong>SAP</strong> 2010 / 13


Agenda<br />

1. Why <strong>Supply</strong> Cha<strong>in</strong> <strong>Performance</strong> <strong>Management</strong><br />

2. Measurement and Metrics<br />

3. <strong>SAP</strong> <strong>Supply</strong> Cha<strong>in</strong> <strong>Performance</strong> <strong>Management</strong><br />

4. Path Forward<br />

© <strong>SAP</strong> 2010 / 14


Packaged apps: faster time to value<br />

At lower cost, lower project risk<br />

• Configure and extend<br />

• Set up users<br />

• Personalize<br />

• Gather requirements<br />

• Def<strong>in</strong>e bus<strong>in</strong>ess questions<br />

• Design and build data model<br />

• Design and build reports<br />

• Def<strong>in</strong>e metrics<br />

• Design and build dashboards<br />

• Design and build analytic workflows<br />

• Def<strong>in</strong>e bus<strong>in</strong>ess meta build<br />

• Def<strong>in</strong>e data stag<strong>in</strong>g and load<strong>in</strong>g<br />

• Def<strong>in</strong>e scope<br />

• Identify best practices<br />

• Select components<br />

Build<br />

Time and<br />

Cost Sav<strong>in</strong>gs<br />

• Configure and extend<br />

• Set up users<br />

• Personalize<br />

• Gather requirements<br />

• Def<strong>in</strong>e bus<strong>in</strong>ess questions<br />

Packaged Application<br />

(like <strong>SAP</strong> BO SCPM)<br />

© <strong>SAP</strong> 2010 / 15


Fast Time to Value<br />

Metrics <strong>Management</strong> Functionality<br />

• <strong>SCOR</strong> based<br />

• Best practices<br />

• Self-def<strong>in</strong>ed<br />

© <strong>SAP</strong> 2010 / 16


Get started with metrics that matter –<br />

Customer Centric<br />

C 2<br />

Customer<br />

Centric<br />

Forecast<br />

Accuracy<br />

Perfect Order<br />

Fulfillment<br />

Delivery<br />

<strong>Performance</strong><br />

Order<br />

Fulfillment<br />

Cycle Time<br />

• The Opportunity – Improv<strong>in</strong>g <strong>Performance</strong> on Customer Centric<br />

Metrics<br />

∼ Focus: Identify the contribut<strong>in</strong>g factors to customer service performance<br />

∼<br />

Benefit: Develop organizational understand<strong>in</strong>g of how different<br />

organizational processes impact the supply cha<strong>in</strong>’s customer centric<br />

performance.<br />

• Sample Bus<strong>in</strong>ess Scenario<br />

∼ A VP of <strong>Supply</strong> Cha<strong>in</strong> tracks decl<strong>in</strong><strong>in</strong>g delivery performance over a period of time.<br />

∼ Upon further <strong>in</strong>vestigation, he learns that forecast accuracy for one product<br />

family is suspect.<br />

∼ A detailed d analysis then shows that t one important t <strong>in</strong>put <strong>in</strong> the forecast<strong>in</strong>g<br />

process- the customer forecast- has been miss<strong>in</strong>g for some time now.


Get started with metrics that matter –<br />

Enterprise Centric<br />

EC<br />

Enterprise<br />

Centric<br />

Return on<br />

Return on<br />

<strong>Supply</strong> Cha<strong>in</strong><br />

<strong>Supply</strong> Cha<strong>in</strong> work<strong>in</strong>g <strong>Management</strong><br />

Assets<br />

Capital<br />

Costs<br />

Cash To Cash<br />

Cycle<br />

Cost of Goods<br />

Sold<br />

• The Opportunity – Improv<strong>in</strong>g <strong>Performance</strong> on Enterprise Centric<br />

Metrics<br />

∼<br />

∼<br />

Focus: Identify the contribut<strong>in</strong>g factors to <strong>in</strong>ternal f<strong>in</strong>ancial performance metrics<br />

Benefit: Develop organizational understand<strong>in</strong>g of how the supply cha<strong>in</strong>’s<br />

performance is contributes to the overall f<strong>in</strong>ancial performance of the<br />

organization.<br />

• Sample Bus<strong>in</strong>ess Scenario<br />

∼<br />

∼<br />

∼<br />

∼<br />

The VP of <strong>Supply</strong> Cha<strong>in</strong>s tracks <strong>in</strong>creas<strong>in</strong>g supply cha<strong>in</strong> costs over some time.<br />

Upon further <strong>in</strong>vestigation, he learns that the cost of transportation has been<br />

<strong>in</strong>creas<strong>in</strong>g.<br />

A further drill down <strong>in</strong>to the data shows that for one customer, the sales team has<br />

been demand<strong>in</strong>g air freight, impact<strong>in</strong>g costs.<br />

Further analysis shows that one late shipment drove the unofficial mode change.


<strong>SAP</strong> BO SCPM Solution Summary<br />

Evaluate<br />

and<br />

Improve<br />

Receive pro-active alerts about deviations for<br />

performance targets, and better balance trade-off<br />

decisions for improved supply cha<strong>in</strong> performance<br />

Identify and<br />

Analyze<br />

At any time, know your operational and related<br />

f<strong>in</strong>ancial performance, and understand operational<br />

drivers affect<strong>in</strong>g performance<br />

Model and<br />

Understand<br />

Comply with lead<strong>in</strong>g <strong>in</strong>dustry standards from<br />

performance management (<strong>SCOR</strong>), focus<strong>in</strong>g on<br />

metrics that matter<br />

Collect<br />

Collect and collate data directly from operational<br />

processes, such as order-to-cash, from <strong>SAP</strong>- or non-<br />

<strong>SAP</strong> systems<br />

© <strong>SAP</strong> 2010 / 19


Key Po<strong>in</strong>ts to remember<br />

Right measurement drives superior performance<br />

Pick the metrics that matter<br />

Tie metrics to bus<strong>in</strong>ess strategy<br />

L<strong>in</strong>k metrics to bus<strong>in</strong>ess processes<br />

Pick a bus<strong>in</strong>ess process and go end-to-end<br />

Ensure everyone understands d the relationship between supply cha<strong>in</strong> metrics<br />

and how those metrics impact each other<br />

Understand the root-causes of poor performance to determ<strong>in</strong>e corrective<br />

options and simulate impact of potential solutions<br />

© <strong>SAP</strong> 2010 / 20


Copyright 2010 <strong>SAP</strong> AG<br />

All Rights Reserved<br />

• No part of this publication may be reproduced or transmitted <strong>in</strong> any form or for any purpose without the express permission<br />

of <strong>SAP</strong> AG. The <strong>in</strong>formation conta<strong>in</strong>ed here<strong>in</strong> may be changed without prior notice.<br />

• Some software products marketed by <strong>SAP</strong> AG and its distributors conta<strong>in</strong> proprietary software components of other software<br />

vendors.<br />

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