Arnold Schwarzenegger - GERMAN WORLD MAGAZINE

46
NEW YORK • SPOTLIGHT
53rd Annual 2010 Steuben Parade in New York City
Going Strong Despite Economical Difficult Times
With thousands of marchers and over 25 colorful floats, the Steuben Parade demonstrated again that it is still the most important German-
American event in the US. Despite difficult financial situations for many, 15 groups from Germany and Austria, and several German-American
groups from as far as California, Florida, and Illinois traveled to New York to participate along with numerous local organizations. This year's
Grand Marshall were the famous radio host and sex therapist Dr. Ruth Westheimer and Dr. Michael Moeller, CEO Staatliches Hofbraeuhaus
Munich. For the first time, the German TV broadcaster “Deutsche Welle” participated in the parade as one of the major sponsors and
presented a fabulous float designed as a TV studio. They also set up a booth at the Oktoberfest in Central Park which traditionally follows the
parade on Saturday, September 25. Sylvia Viljoen, Head of Distribution for the Americas at Deutsche Welle, was very content with the whole
experience. “This will definitively not be our last time,” she said.
The Oktoberfest, which is the biggest in New York City, featured music and entertainment by many music and dance groups. A relatively new
popular event was also the finals of the 2nd Annual US Championship in Masskrugstemmen (beer mug weight lifting), a nation-wide Bavarianstyle
strongman contest. The winner won a trip to Munich.
Steuben Parade Chairman Lars Halter, his
wife Christine & Dr. Moeller. (f.l.t.r.)
Consul General Dr. Freitag, Sylvia Viljoen, Deutsche Welle,
Fred Schumacher, Hofbraeu USA (f.l.t.r.)
www.german-world.com Winter 2010/11
Herb W. Stupp & the Queen Miss German-
America The Deutsche Welle Team came all the way from Bonn
Darlene & Bill Fuchs (l.) with “Dr. Ruth” (center) &
Lars & Christine Halter
Happy to be this year's Grand Marshall:
Dr. Ruth Westheimer with Fred Hanson, GAHF