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building a better future - Cemex

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our global workforce<br />

customer satisfaction<br />

Under the Transformation reorganization project completed<br />

WORKFORCE BY TYPE OF CONTRACT<br />

percentage<br />

1<br />

WORKFORCE BY LEVEL<br />

percentage<br />

5<br />

in 2011, CEMEX is now even <strong>better</strong> prepared to focus on the<br />

feedback and needs of our customers. Our new structure<br />

not only allows us to work more closely and responsively<br />

with customers, it also <strong>better</strong> supports product and service<br />

innovations that will benefit these relationships.<br />

99<br />

WORKFORCE BY AGE<br />

percentage<br />

23 17<br />

31<br />

29<br />

Full time<br />

Part time<br />

Under 30<br />

31-40<br />

41-50<br />

Over 50<br />

37<br />

58<br />

WORKFORCE BY SENIORITY<br />

percentage<br />

15<br />

39<br />

21<br />

25<br />

Executive positions<br />

Non-executive positions<br />

Operational positions<br />

Less than 1 year<br />

1-5 years<br />

5-10 years<br />

Over 10 years<br />

Our approach to innovating for customers has been very<br />

much driven by insights gained from careful listening to<br />

our customers via interviews and other feedback channels.<br />

86 percent of our countries performed surveys to measure<br />

customer satisfaction. We have identified four key focus<br />

areas for innovation and customer satisfaction: construction<br />

competence, personalized construction, legacy <strong>building</strong>, and<br />

national development.<br />

Our findings indicate that customers are often frustrated by<br />

the difficulty of finding providers who can meet their needs;<br />

the complexity of <strong>building</strong> processes, technologies and<br />

materials; and the lack of trust and cooperation among the<br />

many entities operating in the field. We will therefore focus<br />

on improving customer satisfaction through the following:<br />

• Making construction easier for customers to plan for,<br />

execute, and manage<br />

• Providing knowledge that gives customers and tradespeople<br />

the confidence to build<br />

• Enabling an open and transparent platform for matching<br />

skilled help with construction projects<br />

WORKFORCE BY GENDER<br />

percentage<br />

11<br />

89<br />

Male<br />

Female<br />

86%<br />

of our countries<br />

performed surveys to<br />

measure customer<br />

satisfaction<br />

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